delulu ain’t the solulu

[@zoeunlimited]

Do you think dua lipa is facing the beginning of her downfall or heading towards the start of a stronger brand? 👉🏻Check out my glasses in this video 🤓 shorturl.at/Bx2Gg and get 15% off your first Pair frame!

[@Youtubeaccount50512]

Why didn’t you mention Raye at 4:54 she had the biggest struggle with polydor records and has been killing it since she went independent

[@25usd94]

Dua lipa made me Albanian so I feel like this is price discovery for her future forever brand

[@BombshElle_7]

You're right. If she takes a break for a while and then goes back to the studio with fresh ideas, she'll be fine.

[@dobiminarikova]

No. Most artists have a plataux era. The fact that many think Dua Lipa is failing is because of social media and people CONSTANTLY talking about her alledged flop

[@kangnaa]

I love dua lipa 💕 more success to her

[@highwayunicorn2038]

She fired her very experienced management team to hire her dad. which is the first lesson in the ''how to kill your career in the fastest way possible 101'' class

[@jnthncruz]

Yep. This is THE issue within this new album cycle of hers.

[@elizabethlloyd3013]

I’ve NEVER heard of someone firing their mgmt team to hire their oarent. Only the other way around! I’m gonna have to google this to see if it really is a historically bad decision

[@elizabethlloyd3013]

Yeah- no the only ones I could find that was even close was Usher. His mother was his manager then he fired her then rehired her then fired her again. And then the Britney situation ….. but he dad was basically standing in for Britney dealing with her manager and agent

[@highwayunicorn2038]

@@elizabethlloyd3013 you won’t find many cases because it’s very known that having a parent or family member in general as a manager is a horrible move. it’s so easy for lines to be blurred and for familial relationships to get in the way of business, so labels will provide you with a management team off the bat so it won’t happen

[@save-bob-hickman-from-god]

Exactly, instead of booking her amazing gigs and promoting her music her dad just followed her wishes of being permanently in vacation and didn't care to promote the album. Literally no one has listened to it. She could've been the brand image for the olympics since her music is like athlete inspired but welp

[@heysaras]

I think comparing her to Madonna is incredibly unfair to Madonna. Madonna had to work hard at what she did, was subversive pushing cultural norms and fashion in an iconic and positive way in my opinion. I don’t know anything about Dua Lipa except she is conventionally pretty and has an interesting name. She seems to be mainstream and commercially popular. Not a Madonna.

[@faaaduma6876]

Since when using you know what, to get to the top is considered “ hard working”?? Dua’s talent and beauty is her most important currency, clearly😌 And didn’t all that gimmick to sell her music.

[@ghostboy6420]

I hope you find Leonardo DiCaprio behaviour is ok because i got news about Madonna lol.

[@ville-c4u]

can we be friends?

[@canesugar911]

She dates younger men?....​@@ghostboy6420

[@annyinthesky]

lipa has no talent no beauty

[@stephaniec.1950]

Honestly, no artist regardless of genre creates 100% good art 100% of the time. Actually, no one produces good work regardless of their industry, 100% of the time. Such expectations are what lead so many otherwise healthy humans to become overstressed, overworked, overwhelmed, and leads to crippling anxiety, self doubt, depression and burnout among other more serious things. Everyone, no matter how successful will “flop” at some point. The important thing is how they react when it happens.

[@kindallnight1615]

Exactly even the best of artist have songs and albums that don’t get mentioned for a reason yet their biggest achievements are. Dua lipa is far from a flop but people expecting her to always deliver is statistically insane.

[@iciarnaomialdanamartinez8400]

I completely agree with you. I remember seeing an interview with Dua Lipa where she explained that she wrote all her songs for this album and went over and over again to review them. Likewise, I also remember an older interview where she said she wanted to have certain music styles, but Warner didn't let her and made her extremely pop. I honestly love every single song of the album, and I'm happy for her that she could do something more true to herself and no so marketable.

[@diannaparis]

I think Mariah Carey and other singers from decades before had consistently great music, but that may be because record labels cared more about the quality of music. There are actually quite a few people who have no bad songs. Taemin is one of them.

[@kindallnight1615]

@ Nope all debatable, every singer has a bad or bad album which the majority agree on.

[@kindallnight1615]

@ Also it wasn’t because labels cared more but because they had more resources. Even Mariah can’t pull out another hit nor can those who were popular in the early 2000s recreate their hits anymore.

[@NoaPietersvandenberg]

her music now isnt bad It is simply used to be better. I STILL STAN HER BUT-

[@zoeunlimited]

I actually LOVE her newest album sm ever since making this video hahaha. on repeat

[@e_1665]

Her new album was so good it just can’t compare to future nostalgia which was a nearly perfect album.

[@JordanS-ww4eu]

@@zoeunlimitedI really really like you Zoe

[@al.s.3277]

@@e_1665I swear, these people only want to listen to the same type of pop. They can go replay Future Nostalgia, because this album was solid. It has great tracks, I don’t understand why a track like Illusion flopped… They want her to make the same exact songs, that’s boring.

[@sukhwinderdhaliwal2406]

True Radical Optimism was a breath of fresh air of the recent fast paced pop and took it slower. She really focused on vocals and music but I do think she should dive into more meaningful lyrics. Either way it was the best album of the year for me!

[@andresoropeza90]

I LOVED Future Nostalgia, like it was the 1st time I actually liked every single song on an album. What I think happened with RO was that the 2 first singles gave an underground-berlin ish- organic-synth kind of vibe, the sound was very up and energetic so everyone was kinda expecting that from the rest of the album (I know I was), even the aesthetics were giving underground club, rave scene...so when the album came out and the other songs were softer, with acoustics sounds and chill, even the aesthetics with the beach, the blue, the more relaxed vibe, it all felt VERY different to what the teasers were. I think RO flopped not because is bad (cause I think it's not) but because it didn't follow the concept that was originally presented. We were promised a rave in an underground club and ended up with a gathering at the beach in a lounge bar drinking cocktails 😅

[@virgilernml]

Yeah there's a big theory within her fanbase that says after Houdini and Training Season didn't become big hits she/her label decided to scrap the underground concept and make it a summer album closer to Future Nostalgia. It sounds a little bit farfetched but it would explain the many missmatches. I remember Mark Ronson in an interview saying he'd listened to her upcoming album and that it was so innovative and that it was going to revolutionize pop music... I can’t possibly believe he was talking about Radical Optimism! lol

[@andresoropeza90]

@virgilernml oh i did not know that, I personally really liked Houdini and Training Season, both the sound and visuals seemed like a departure from FN but also very innovative, too bad they chose to go a different way if that theory happens to be true.

[@aphrodieMonkey]

Very interesting thread here, thanks guys

[@MayahLarab]

Actually we were promised 70s psychedelic rock. Has 0 influence from that era on RO.

[@Romy2112]

Somebody puts on a leather body and you guys equate it with being underground and alternative 😭 Dua makes 0815 European pop music, nothing about it is berlin underground/organic/alternative or boundary pushing in any way. Her main failure was to promote her latest album as if it would be that

[@spacemuffined]

I don't understand why people are hating on her new album, the Billboard/Spotify chart culture has ruined music quality so rabidly. Imagine every album you out has to hit the 1 mark, has to be on the billions chart. Y'all say Taylor Swift is overrated for ruling charts everywhere, saying how good music doesn't equate to it but also calling out artists like Dua Lipa for actually releasing good music? Y'all are insufferable, I liked her album a lot, its very enjoyable, and respectfully a middle finger to the haters who are calling it a flop, you don't deserve good music.

[@Amour-tm6uz]

but thats just your opinion though? i think theres barely two decent songs on the album. otherwise its quite boring and super forgettable.

[@minnakha5101]

​@@Amour-tm6uznullaussage bc that's just your opinion 🥱

[@NadezdaBeka]

Dua's team literally said how they expect the album to break records. That was their goal, not to create long lasting art

[@Youraveragefoodiee]

music is VERY subjective, what you might find to be a masterpiece others might think is trash and vice versa, and it's amazing that we have so much variety of music that everyone can find something they like

[@Amour-tm6uz]

@@minnakha5101 you just said my point lol? my point is, its just your opinion. but you were stating your opinion like a fact. other people dont agree with you.

[@atrotsiuk]

I love radical optimism, it's my favorite album of her. And she did colab with Kevin Parker to make this album. Not everything is about money and making commercial music, she is finally finding her true fans

[@MayahLarab]

Yes, I like how she doesn’t focus too greatly on only creating commercial pop-hits.

[@BananaaaaJoe]

thank you zoe for making this series. I feel like young girls and women don’t understand how much their digital footprint can affect their career and future. you are officially the it girl big sister we always needed

[@audreynorth5923]

Fr

[@olmvig3900]

HOW DARE KZbin HIDE THIS FROM ME FOR 1 MINUTE

[@TH3R41N.ART1ST]

SAME

[@zoeunlimited]

welcome backkk 💜

[@yemoxx.20]

How dare KZbin hide this from me for 13 min😪😪😪

[@Fishwiffbubbles]

@@yemoxx.20 HOW DARE KZbin HIDE THIS FROM ME FOR 38 MINUTES ;-;

[@_..Sock.._914]

59 minutes AHHHHHHHHHHHHH

[@nomvuyomashile3373]

Tylaaaaa next…it would be nice if you analyze pop girlies of colour for a change.

[@neeladuggal8581]

She analyzed Doja Cat and Bella Hadid in November, who are both mixed-race. I agree that Tyla would be interesting for her to cover, nonetheless.

[@MsMinnieification]

I hope Dua and her team learn from this and the new release is as great as it deserves it to be because I really like her

[@bbkintanar]

Not a big Dua Lipa listener so i don't really follow her music, but what i have heard I've enjoyed. Hope she has continued success!

[@kaylacurtis111]

For all my women out there, hurry and read 'The Irresistible Seduction Formula' by Olivia Simmons. It's life changing

[@AvaMorgan-c6p]

I heard about that

[@Kiran37369]

What is it about?

[@chromberries7329]

Joined one week ago.... 1.5k likes recommending a book that doesn't relate to the video at all.... hmm something smells

[@celeste9827]

everyone is saying shes making bad music when their only critique is really about the marketing. seperate the 'roll out' and BS from the actual songs and her message and voice and dua lipa is doing great.

[@valdi7777]

Zoe, the next celebrity I'd suggest you to analyze next is Shakira. I know she's not that relevant in the US, only for the latin community, but I feel her last album rollout was so bad, just after she had a massive success with her ex husbands diss track. Love your content! ❤

[@evaphillips2102]

Shakira is beloved in the US ❤

[@csjobson7763]

@@evaphillips2102she really is! She had to upgrade her tour to stadiums for 2025!

[@aphrodieMonkey]

Lol I doubt Zoe has much if any cultural context on this one, she’d have to do some hefty research. I think she’ll only ever really focus on the super-relevant pop culture/pop, Americana girls Remember, Zoe’s running a business & a brand here 😹 Come to think of it, she doesn’t even touch the hip-hop girlies Lmaoo

[@andreanavarro4713]

YES!!

[@GuardaGuada]

Didnt Her last album killed it in the Latin Market tho? People are still talking about her songs with Ozuna and Raw Alejandro everywhere online and IRL in my South American country. Doing a Shakira is a used phrase for publicly dragging a partner to great success.

[@sunflowermyeyes9758]

I’ve seen her tour her debut album in a tiny night club in Europe and it was an amazing concert. So much fun, I danced for two hours. Hope her next album is different and she’ll bounce back 🎉

[@burnedbylove0711]

I think I got tired from Dua's music, voice and style during Barbie the movie promotion, this song Dance the night away was EVERYWHERE, in every short. And it's shallow as fuck. I think Dua's style could be closer to Prisoner or her collab with French singer "Fever". This songs are sensual, dramatic, they're exploring some other sides of female sexuality, they're still bouncy pop songs but with some deeper, sadder twist to them. I think Dua's lower voice and pocker face with hidden emotions could be perfect for more poetic music I really liked her back in the day, her voice is magical, would be kinda sad if we'll lose it in jumpy pop hits forever. I demand a new Dua Lipa with great meaningful songs

[@Kiran37369]

I couldn’t agree more

[@MayahLarab]

70s disco is her sound though. She understands the genre well and it fits her voice. It’s a genre that successfully reaches all age groups. She can change it up by fusing disco with a genre like rock to create a new sound. Yet still remaining true to her most suited genre. She could sample older sounds like chic, led zeppelin etc. she has a talent of taking the old and re-inventing it into something new. That’s why FN was miles better than her debut. Disco and 80s synth-wave/pop mesh together beautifully. She’s captivating because no one has done that so well. She needs to lean into an old-school sound again with a coherent vision/identity and creative music videos that tell a story from start to finish.

[@iamshooketh999]

YES! omg, that obnoxious song from Barbie really killed every pleausure of listening to her

[@vetisyka]

I love her music and the last album but I still think she can do so much better. This era is too confusing and incoherent, I wish she sticked with the sound and visual of Houdini for the entire album, the dark / rave /industrial vibe would have been an interesting contrast with Future Nostalgia

[@ville-c4u]

can we be friends?

[@MayahLarab]

It was meant to be 70s psychedelic rock. Not rave or industrial. She should have created a rock album with heavy influences from led zeppelin and pink floyd. We could have followed her ‘Houdini’ character through a story throughout the album. The music videos were not creative enough. She can do much better than that.

[@laurenbeyer4199]

Charli did not invent hyper pop. She just made a commercialized version of it.

[@Youtubeaccount50512]

Brot ain’t even Hyper Pop. Why are they making yt videos about music when they don’t even know genres? 😂😂

[@laurenbeyer4199]

@KZbinaccount50512 I actually stopped watching when she said that lol

[@Amour-tm6uz]

yes & i personally find her to be obnoxiously overrated.

[@Amour-tm6uz]

@@KZbinaccount50512probably because this video isnt about music genres. its about branding.

[@Cassiopeia11962]

@@Amour-tm6uz Charli is definitely not overrated, she just got her first big commercial break with Brat despite being in the business since the very early 2010s. Give her a listen on albums like "How I'm feeling now", "pop 2", "No 1 Angel" "Charli" for her more experiemental stuff

[@OtherM112594]

You’re the most thorough and well spoken person I’ve seen discuss the topic of music marketing. You should consider doing music reviews too!

[@McamilinT]

TRAINING SEASON… Her best song so far in my opinion.. love it!

[@pr3p0strous]

i remember thinking about this a couple weeks ago, as i hadnt seen her in my feed or recommendations in a somewhat long time. it's surprising that someone who was once fairly popularized can go down so quickly.

[@dinasilva9263]

Honestly i really like Dua Lipa and i'm 40.

[@yorokobi1065]

Every artist on the music industry has their own highes and lowes so it is completely normal . Abd btw I really liked training season ; it is one of my favourite dua lipa songs

[@JulesM434]

I like Dua Lipa, it's not that I don't want to stream her anymore; it's the fact that streaming services are too expensive when KZbin is free with ads. Gotta cut costs on unneeded bills.

[@bea11bibie]

Isn’t Dua Lipa on KZbin and Spotify?

[@Harry1989tv]

I think what Dua really needs to do is she needs to do a sound overhaul to get people interested again, she needs more in depth lyrics, Im aware she has said she doesnt want to reveal much about her personal life in her songs but in the current climate its the only way to maintain success, she needs a bit more of a personality and personal marketing than the hot it girl that can dance and she needs a stronger and wider fanbase and I think that can be developed by my three previous points. I really want the best for her because I really like her and I think she can be a major force in the industry but she needs to change things now or itll never happen.

[@AKitKatLuvs]

I still think Madison Beer would be interesting bc she started at such a young age but she has yet to get a MAJOR blow up and shes released 2 albums and has had interesting experiences in the music industry. Shes also had a few reinventions, but part of her issue is that shes been running in influencer circles for a bit and people think she is one, even though shes been here for 10 years

[@sarahgsilverman]

She’s great but her attitude sucks. Her brand is: look at how hott I am. Like we get it… you’re beautiful and have a nice voice. NEXT.

[@Amour-tm6uz]

madison just isnt interesting. nothing she does stands out and all she does to get by is have a gorgeous face. shes really an influencer at this point.

[@AKitKatLuvs]

So I think that in a day and age where a pretty face is favored on social media, that people who don’t know her for her music would think she’s just that. Though to be fair, many pop artists, particularly women have a similar brand of good voice good looks. Also, she’s not really an influencer, she mostly just posts about her music, and doesn’t post much more than any other artist

[@clemisery]

@@AKitKatLuvs > Though to be fair, many pop artists, particularly women have a similar brand of good voice good looks. all women in the music industry are beautiful and have good voices. but the ones on top (sabrina carpenter, taylor swift, chappel roan, charli xcx, etc) not only have "good voice good looks", they each have strong personal brands. what's madison beer's personal brand?

[@saku.544]

ive followed her since she was like 14 (i have the same age), and i really wanted to finally succeed at some point but the truth is that her music is just not that good. she's hot, she can sing well, yet her musical universe is so weak. it's crazy how someone could have all these connections, all the beauty privilege in the world, sing well, and still kinda suck. people shouldn't underestimate the importance of having a distinct brand/persona. sometimes she sounds like lana del rey, sometimes like ariana grande, sometimes like a singer from 2010, she's all over the place.

[@ThomasPoguntke-us6bm]

I would really like you to analyse Olivia Rodrigo. I’m a fan of her, but I kinda feel like she disappeared from the social media scene after her hits from the guts album

[@vfrr03]

Thanks for making me understand how important branding is. I like all of Dua Lipa's music, but I think her first two albums came with a much more clear image and vision.

[@aR0ttenBANANA]

That’s a crazy banger title 😂

[@zoeunlimited]

hahaha tyy

[@duchessontheroad]

The marketing side/overexposure might be correct but I absolutely DO NOT agree with the criticism of RO. I just caught her tour in Asia, and it blew my freaking mind. The album is short, but also GOOD. It simply is a very good, very solid pop album. It doesn't have to be FN big, not every product of every artist will be the same. This level of expected perfectionism puts the artists in cages, then they are criticised for that. Idk, I feel like Miss Dua does not deserve the level of criticism on her music, especially when she is constantly improving her music and dance while finding her voice more and more authentically. She is constantly improving but that seems to go unnoticed. It is also so unnecessary to expect her to the trends, she is whoever she is. Sometimes you are just a female alpha for 10 years because that is your core brand. Like LDR being a sad & horny girl. I don't understand why this is an issue when it comes to Dua.

[@JustALowlyServer]

I love how it’s the hardworking women taking the spotlight lately!

[@natasham4184]

Training Season was one of my favourite songs of this year and I'm not ashamed to say it.

[@DISLautomatic]

For an artist to sustain the public perception of their music as great over a very long period of time is a statistical anomaly. Very few artists have done it in relation to how many artists there have been throughout history. The one's who have done it are the one's we consider the GOATs and are probably something like the .000000000001% of all musicians to ever live. Point is this: most artists will fall off from their peak at some point...and it's ok. Someone like Dua has still achieved a level of success that puts her in a small minority of musicians ever, and even if she loses 60 million listeners, or whatever, she can still adjust and continue to have a very successful career. Nowadays ppl just love to overhype every come up and every fall off, when both are natural parts of not only music careers but of life in general.

[@chromaticasforecast4419]

She changed her team to a new incompetent one and that's pretty much it + her constantly vacationing imo; The entire Radical Optimism era was an inconsistent consecution of changes & incoherences, not only marketing but also musical wise contradictions (which can be guessed just by listening to her album; like, Houdini in the same album as French Exit?). Also, this girl is just enjoying her life lol. Constantly travelling, with her podcast and book club and overall having a good time seems to be more of a priority than her album for her (she's my FAVOURITE artist, but let's be real. With Future Nostalgia she seemed HUNGRY for success and cultural impact; with Radical Optimism, that was a nice backtrack playlist for her Ibiza chillout tanning session)

[@kindallnight1615]

lol I mean she did have a busy time during the pandemic so she deserves to take a long vacation imo. Like I rather her have a good break so she can comeback to serve eventually.

[@fatmata.binta.b]

Shoutout to Kimberly Nicole Foster of For Harriet for her delicious musical hot takes 😭🤲🏾💕 i love thay you included clips of her

[@anthonykilkx]

girlie shouldn't have switched her management to her dad. I get wanting to be grounded but damn girl RO still got her charting, don't get me wrong, but it could be been so much more

[@JaneHochman]

I would love to see you analyze how Tate McRae’s marketing team has changed her music career in a future video. I feel like her style has mimicked her development into a full grown women, and I am interested to get your take on

[@lynnsmith4212]

Dance the Night, her hit song from Barbie soundtrack, felt like extension of Future Nostalgia era, and then she dropped Houdini with no intermission. That's why it's been four years between albums but it feels like there was no time for audience to miss her presence and get hyped for new music.

[@seonasaunders7685]

Hi Zoe, I'd love you to analyse Billie Eilish, she's been my fav for years and I LOVE her album. I was so happy when her album garnered success despite her nearly decade long career.

[@carlarademan4813]

I can't help but feel that if you develop a brand that is largely based on being the 'shiny new star', then there is an inherent lack of longevity

[@itstherudy]

Future Nostalgia was a banger that made her an IT girl. Radical Optisim was radically bland that reveals how generic she actually is without the right team behind her. Mayb the sting of the less than stellar reception of RO will give her the creative jolt she needs. Time will tell 🌹 🥀

[@feyrearcheron]

MOTHER ZOE IS BACKKK I WAS UPSET THAT WE DIDNT GET A VID THIS WEEK

[@zoeunlimited]

Awwww- missed you guys!!💜

[@OVOXOfanboy101]

In my opinion this was a top notch album thay is a great follow up from future nostalgia but she dropped it towards the peak of the drake and Lamar beef which literally was the worst time possible to drop an album as all the attention was diverted

[@alcazar.9195]

dua lipa NEEDS to make a ballad in the style of Adele👺 I’ve been BEGGING for it

[@ladadidarlee]

exactly!! happy for you track on radical optimism was a close one tbh

[@izaa6189]

Love this series. Zoe, pls do FKA Twigs next!

[@XavierWilliams-tu3xf]

I think She could easily Bring her self back as mainstream 🤷

[@amandaandrade9767]

Could you do one about Tove Lo? She’s such an amazing artist and so underrated. She has put out amazing songs since Habits (Stay High) and Talking Body but none got the attention they should 😢

[@AmberQueen3]

My take on this analysis is that if Dua wants to stick w/ doing those dull colors she could still take the route of relatability by showing a (somewhat) realistic turn of self improvement and relating to the girls that hyped her up on “New Rules” by going the “I’m in my me era” and showing that it’s okay to take time for yourself and be open to indulging in self serving activities/hobbies (I.e,”., dinner w/ the girls, going out, but also, staying in and reading, gardening, etc.) showing how she living life as a boss girl while taking time to herself even while being a pop star. I think this would be a nice album concept (if this is at least semi-real in her own life). Maybe do one of the boss girl collabs w/ Charlie XCX and another one of the soft ones w/ Sabrina and maybe show a clip of the XCX video like a teaser in the Sabrina collab while she’s in a “off duty” moment, w/ the muted colors. That way she is taking a pivot and going somewhat with the times but showing she’s still who we’ve known her to be these last few years. (Also, if her marketing team uses this idea I want my 5-10% email me)

[@Hannah-fm5vx]

it's such a shame because some of the songs on the album are actually pretty good..."Anything for Love" and "Happy for You" felt vulnerable in a way that felt new for her and it would have been nice for her to lean into this softness with the marketing and visuals. would love to see her go more acoustic experimental in the future and step away from the dance floor for a second in the next era

[@Adysius]

I truly hope she redeems herself! I love her so much and saw her in concert this summer and she was AMAZING! I really would prefer she stayed as the new Madonna rather than the new Katy Perry 😭

[@samanthamitchell4115]

I am a bit of a hermit who had only heard of Dua Lipa in passing before this video. I'm also 49. Listened to the new album after watching.....wow, I love it!! Thank you Zoe for giving me this, as you say it's all about timing. I was just in the mood for this, as a southern hemispherian just coming into summer...yep, this is my summer album.

[@sevasundri]

Both Dua and Charli are rich girls whose parents could afford the right training and commercialised packaging to get them the stardom they felt they deserved.. It's not luck, its privilege.

[@GuardaGuada]

As far as I researched Charli's parents are not rich

[@sevasundri]

@GuardaGuada they must be pretty comfortable to afford her £41,000 a year private school bill!

[@queenolivia7924]

​@@GuardaGuada But Charli attended an extremely expensive private boarding school for about 5 years and she said her dad used to hire performers in clubs tho

[@Lifeofprithi]

So? Now being privileged is a crime? Taylor Swift was privileged as well. We don't listen their songs because of their parents but their actual music.

[@sevasundri]

@Lifeofprithi I actually don't listen to any of their songs. Privilege is a problem when it's not acknowledged and people's success is attributed to pure talent and grit (when there are way more musicians infinitely more talented but without the freedom and finances to get to where they deserve).

[@isabelabatistaveiga1855]

Love Zoe's content, it would be amazing if she made a series about artists and bands of the past such as queen and guns n' roses

[@laraharris8918]

Zoe, I am a singer-songwriter from the UK reaching very, very mild fame at the moment and I have learnt soo much from your videos and how not to mess up going forward!!!

[@tashuys]

Drop your socials if you want to, I'll check you out and follow

[@username_creates6991]

The glasses are such a good idea! I’m jealous I didn’t think of that as someone who struggles with glasses matching my outfit! As for Dua Lipa, I love training season and the whole radical optimism album. Idk how it’s performing so bad! I don’t remember seeing any marketing for it but, spotify did recommend it while I was listening to TTPD and I loved it!

[@flawlesscinnamon]

dua deserved more :(

[@hisnameispan]

the while Dua hype is fading, because there was no substance behind it. she is a pretty girl with nice songs to dance to; no crazy vocal talent, just a pleasant tone. everything about her is surface level, which is perfectly fine, but not too much to stand on. (oh, and let's not sugarcoat it - her new album is weak).

[@anikamathur02]

Girl she her voice is good she has potentials to go r&b

[@NadezdaBeka]

You said everything so simple. She's like JLO. She doesn't have a loyal fanbase cause there's nothing deep for stans to cling onto. It's just extremely successful commercial pop.

[@anikamathur02]

@NadezdaBeka atleast dua is down to earth unlike jlo also she has fans

[@Lifeofprithi]

​@@NadezdaBeka yeah loyal Fanbase like Selenators who will stan a mid singer like Selena Gomez who can't right, don't have strong voice or any musical skill lol. If songs are good everyone will listen.

[@Lifeofprithi]

Her new album is weak but she have very strong vocals.

[@Lilstarshine]

She went against the war in Palestine. Her ex partner is a Hadid. That's why her career took a hit.

[@zoeunlimited]

if you're new here- HIIII welcome!! 💜We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding case studies of the pop culture influences in our lives. Tune in and feel free to send requests via comments! Episodes also avalailable on spotify and apple apple.co/zoeunlimited open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1

[@zidvicious6047]

To put it simply, the pop music machine is moving too fast. The culture at large likes to hype people up too much that it becomes unsustainable in the long run. Gaga also had a flop era and her career survived. I guarantee you’ll be making this same video about Chappell Roan and Sabrina Carpenter next year. Dua’s career is not unsalvageable like Katy Perry’s.

[@abigailwolden]

she's gorgeous and talented but you definitely still have to put in the work

[@math5735]

maybe im living not in the same earth as everyone but i love her last album, still listen to it and all these singles she drooped for this era did so well in my area, i heard them everywhere

[@liarioux2873]

Dua Lipa's music sounds like a work assignment. The other big pop girlie's sound like passion projects and art. I think, in my opinion, I gravitate to the songs that make me feel something and self reflect, not the ones that just spit out a manufactured vibe.

[@sugarplum2467]

None of the pop girlies write their own stuff and none of it are passion projects. Pop is the opposite of art.

[@FrannePompanne]

I really liked the Tame Impala sound on the album and still found it unique bc of that. Don‘t forget that Dua always produced radio material.

[@titimarquesortega25]

I was waiting for this video!! Love Dua's music but Idk why she's not popping as much now, incredibly analysed

[@naziamunir4220]

I feel like I learn so much from these branding videos. I take one lesson from each video❤

[@mars1475]

One of the things that made me kinda dislike Dua Lipa's new album is that I didn't experience or feel like this is the type and vibes of music Dua Lips used to give us and attracted billions of fans from it-including me :)

[@somebodyoncetoldme5799]

She needs a rebrand. Future Nostalgia may have launched her into the stardom, but her initial appeal was in her darker sound of her first album, with a wide variety of sound, and her lower sultry voice. Maybe going back to it, as well as implementing some rock elements in to her music, would make people interested in her again. She's more like Cher than Madonna, in my eyes.

[@silverssssssss]

you should make a video about taylor swift! she has been in the spotlight for pretty much 18 years but still is one of the most influential artists of our time! I'd love to hear your thoughts on it

[@CreateXSGACHA]

Bro, you doing these videos has made me think about artist. I have not listened to in a long time.

[@Tay_TayTales13]

I went to her concert in Bombay and especially with her songs from the new album, they were extremely dry. I just assumes it was a dry crowd, but when she played her hit songs like Physical, Leviating etc. they were all jumping up and down screaming the lyrics. This is a bit sad, as I think her new album is my fav by her, but I agree she could have worked on visual branding LOVE UR CONTENT BTW❤❤

[@Colorazionedigiemsa]

I am like ? Because I’m from Italy and the 2 songs leading the album were everywhere during the spring… but I guess it’s normal because here Chappell or even brat are not so shared from the radio

[@AmirPounding]

Yes! I feel she is just a european girl trying a euro style, I love that, but in America it is not popular I guess.

[@YourMom_._.]

In india she is insanely popular

[@ellegrey13]

Yup, reminds me of olivia rodrigo. She was over exposed and put with so much expectation in a short period of time, she didn't build a fan base slowly for her music career so her next album did not surpass expectations like her first one and I barely hear from her now, heard she was touring and then nothing else, I don't know I feel like she was rushed by these music brands and pushed their songs in every radio that I cannot listen to Driver's License anymore from how tired I became of it.

[@beautyholic5592]

olivia had one of the best selling tours of the past 2 years, made history for holding one of the highest-grossing tours for an ex-act, and sold more physicals during her second era than her first... far from a falloff if you care to research outside of your bubble.

[@chromaticasforecast4419]

​@@beautyholic5592 Dua Lipa had a world SOLD OUT tour of this album which peaked even higher than Future Nostalgia on the charts, yet that doesn't mean she's at the top of the pop culture zeitgeist anymore. EXACT SAME could be said about Olivia, since you talked about the success of her tour and the 2nd album sales, yet the only hit track off Guts -Vampire- hasn't even surpassed the 5th unpromoted single of Sour in streams on Spotify...

[@kindallnight1615]

@@chromaticasforecast4419Ok?? That’s literally how it works every artist goes through this process but that doesn’t mean they’re a flop cause let’s be real they sold more than their first releases. Also Sour was a huge success but having several hits on one album can backfire for most. Guts is also a successful album with more balanced success. Point is simply because your second release isn’t as high as your first doesn’t mean it didn’t do well commercially.

[@kindallnight1615]

Actually she did tho, she didn’t go to do stadium tours but instead did small venues to build a more intimate atmosphere with her fans. Also her second album was still a successful album despite her first album being such a success. It’s people who expected something culturally significant to occur twice. And simply not hearing about her or her tour doesn’t means she isn’t still going strong. She’s playing it safer and smarter by starting small instead of going big. Just how people are already calling Chappel a one hit wonder while still only having one album and not releasing another yet,

[@ellegrey13]

@@beautyholic5592 Purely music wise, with numbers not lying, what is fundamentally better for an artist isn't only its first week's success of an album but its longevity. Let's compare if it isn't clear enough for you. Sour is CURRENTLY the most streamed spotify album by a female artist. Guts is at number 49 with 4.34 billion streams, right below it is Short and Sweet a recently released album already catching up to it(no I am not getting into the drama train about these two before you think I do, these are numbers that are being compared). Sour has 13.66 billion in comparison. Let that sink in. Don't you think Guts should have already caught up by now and surpassed her Sour album or at least be closer than only 4 billion streams by now to consider it more successful than her first release? That's just streams wise, don't get me started on the sales part. Guts has recently just surpassed 900k pure sales while Sour has surpassed 1.7 million, more than twice surpassing it. Touring? I think she's touring arenas not stadiums ....and if you don't know Arenas are smaller than stadiums but hey, that's the one thing I think she did good for her Guts album, starting small until she has enough popularity to sell stadiums, and no she cannot sell out stadiums yet with just 2 albums in her music career or the security of a huge crowd that demand stadiums in her fandom no matter what her record may be putting out on how humble she is to start with arenas eventhough she can sell stadiums no ma'am that's not how it works, you need more years to even think about stadium touring. So here you go love, came out of my bubble to ACTUALLY do my research on Olivia Rodrigo for you. Do not come to war without facts so here are mine but go off in your idolized Olivia Rodrigo's rant for all you want, I prefer to actually sound educated than ignorant and spitting insults when you've got nothing to back you up but your own livie "I come from X and Olivia is my life" opinion.

[@TH3R41N.ART1ST]

Bad branding, means a bad carrer.

[@LawnDayvis]

As someone who has never gotten into her music, I can say at the beginning of career she did not have the it factor nor does I think she have it now

[@Youtubeaccount50512]

Her personality is boring (no hate) idk nothing about her seems interesting.

[@kindallnight1615]

I mean there’s a reason the “it” factor is highly subjective and overall doesn’t mean anything. It’s about her brand and how she carries herself. She managed to become the pop queen she is because of the timing of her releases like “New Rules” and “Future Nostalgia”

[@yeolicy]

i’d love to see a marketing analysis on kendall jenner, madison beer and selena gomez!! thank you for your hard work, zoe :) your videos are always interesting and so well-edited

[@pupawupagus]

i both love you so much and hate you so much for your amazingly choreographed glasses gestures I SIT HERE WATCHING YOUR ONE DAMN HAND FOR 20 MINUTES

[@mimiwicks890]

Would love to see an ep on Rosalia!

[@vix3278]

Can you do Rose? or Olivia Rodrigo? 🙏🙏

[@andreaayareliii]

I actually love RO…the lyrics in Maria and Happy for you are a perspective we don’t get much of.

[@iammarcodorian]

This reminds me of Christina Aguilera’s timing when her album “Bionic” was dropped and Lady Gaga with Perez Hilton sabotaged her. Thank goodness Christina can actually sing and perform like few other artists in history.

[@FwKat]

Yayy our marketing bestie posted!!! we missed you!

[@zoeunlimited]

miss you too! 💜

[@savannar3632]

I like Dua but I remember feeling a bit uncomfortable about how hard she was being pushed during the pandemic. It didn’t feel natural or organic, it felt like I was being told this is the next big thing and you will consume it

[@alexis_private]

this title... is just one of the best of whole 2024. 🤣 I mean it. I will definitely bring this up in conversation!

[@T-rexisthebest]

She's making films she's elevated

[@save-bob-hickman-from-god]

Seems like Dua Lipa missed the Khia Assylum and locked herself back in

[@musinggc]

Love Illusion, but ngl I had no idea it was part of an album until zoe dropped this video 😅

[@GuardaGuada]

People can stop labeling young artists like princess or queen of pop and comparing them to artists with careers that span half a century. You can't compare that to any person who has lots of records sold, streams, views, you name it, when they have been on the spotlight during a decade. Legends are people who had had ups and downs, success and flops, experimental moments and commercial success for years. It's bullshit

[@aimeeysful]

Please do a video on Christy Carlson Romano 🙏🏼 her podcast and desperate disney nostalgia branding is so interesting

[@DeadricDeadggory]

That title is CRAZY😭✋

[@Lifeofprithi]

Dua Lipa is talented undoubtedly. But her songs were fantastic before than her new album. Her song in "Barbie" was wonderful as well. She improved her stage presence, dancing skill, appearance everything so much after getting criticism. She is not that type of arrogant celebrity who "don't give a damn about people's opinion" That's why I appreciate her. She will improve her songs eventually hopefully. But I've seen comments like "she is not interesting" what makes an Artist interesting? Their personal life drama? Gossip? I can name many singers, they're not actually talented or deserves the hype but they're way too much Famous because of their personal life, everyday gossips overall with their good PR. Best example: Selena Gomez. So what people expect I don't know. Also every artist go throught their "flop" era somehow. It doesn’t really matter. But she is Famous because of her looks or parents or some sort of privilege, that's all bullshit and disrespectful. She is rising pop star. But I guess the way people compared her with Madonna somehow caused this. Like Madonna is a legendary singer, why you need to compare Dua Lipa with her? I've seen people were comparing Millie Bobby Brown with Emma Watson such as "Is Millie will be second Emma Watson?" why she need to be second Emma Watson though? She will be First Millie Bobby Brown, same way Dua Lipa will be First Dua Lipa not second Madonna.

[@opa8928]

The songs like 'Scared to be lonely' or 'New Rules'. Solely. No one cares whom she sleeps with.

[@unknownpeep-lg3me]

I saw her live this weekend....she's divine

[@amandaredd3057]

Fatigue and may need to eyeroll or laugh at the word "sugar boo"

[@vix3278]

Can you do Rose with her sudden release of APT?or Olivia Rodrigo? 🙏🙏

[@KaylagraciaMewoliessomba-kt7gm]

Can you do a Video about TYLAAA SHES RISING

[@hify1992]

People go through cycles of high and low success and creativity. All the branding missteps you mentioned are made by other artists, but they affect them differently. Comparing artists to brands is unfair. Always finding unique value propositions from every endeavor by artists is also unjust. We don't have to pit them against each other or choose among them.

[@jacquelinejanewashere]

I don't listen to mainstream music but I like Dua her songs are ok I have to really be interested in new music to go out of my way and search it out on yt these days

[@ollikku]

amazing!! as always, thank you for your work!!❤❤