Do Shirt Sales Pay For Transfers? | Tifo Talks

[@sherqyanstromain9580]

Joe's decent into madness is the best thing

[@TheAthleticFC]

You think this is a descent when we've been down here in the valley of madness the whole time.

[@akashdeb5201]

@@TheAthleticFC Oh my gold

[@Elliot-T]

No, cheese is the best thing

[@lewisbates797]

@Saksham Jaiswal confidently incorrect

[@homosapien5156]

@Saksham Jaiswal descent

[@bigclout0056]

Unpopular opinion: Tifo IRL is better than Tifo. That’s not to say Tifo is bad, it’s to say that Tifo IRL is such an absolute success. Congrats lads

[@TheAthleticFC]

Both. Both is good.

[@1999vizz]

Points are bad.

[@hanweiguang25]

@@1999vizz Points are really bad.

[@memeszeus]

Nah tifo is better,i like the animation

[@siyakunene9213]

I agree, I enjoy Tifo a great deal, but Tifo IRL is amazing!! Considering it's something I didn't know I wanted or needed considering how much content already existed for football. I wish them all the best.

[@underratedman]

Since the amount of money PSG will earn is practically useless to them, they should give it to Joe to help him buy the equipment to defeat the skeleton in his garden.

[@kimjongjune5887]

Joe who?

[@lalutdd]

@@kimjongjune5887 joe mama

[@Timbone07]

Haha

[@danpreston564]

I think Joe's analogy when talking about Adidas and Man Utd really got to the heart of the issue. Certainly helped me understand it.

[@frederikbrandt424]

He is a clever boy after all

[@darkshines800]

Feels like the skeleton story is just Joe flexing that he has a garden tbh, well played!

[@darkshines800]

@Rehaan Well thank you! All the talent is in the person wielding the camera I fear :)

[@aasemahsan]

I had an argument with a friend regarding this the day after Messi's transfer. He was adamant that Messi had already brought more money to PSG than his transfer fee. When I told him that the shirt sales wouldn't even cover Messi's signing bonus in an ideal scenario, he was horrified.

[@aasemahsan]

*wages; not transfer fees

[@yellowhitepaper]

Barcelona wouldn't be in trouble if shirt sales actually made such impact...

[@karimd88]

@@yellowhitepaper true

[@GM-kj7sy]

@@yellowhitepaper well Barcelona wouldnt be in trouble if they didnt give out super massive contracts to players not really needed at the club.

[@kingkingf]

According to the channel "athletic interest" (not part of the athletic) it is the shirt sales PLUS the additional sponsoring money which covers the transfer and wages of sb like cr7. According to that logic such a star player doesn't even have to perform well and win things for the club and the club still makes profit

[@natoliwondimu7119]

This feels like a last week tonight episode with John Oliver but for football. I love it!

[@MattSaysHello]

I would love to be invited to the party that goes on in Joe’s brain.

[@karimd88]

Don’t we all?

[@jahnvansohn9906]

I feel like his brain is just one medium-sized ananas

[@patrykfurtak7821]

Can we talk about how we can help Joe with the skeleton and let him enjoy his garden again?

[@TheAthleticFC]

The skeleton has a sword. He's not trapped in Joe's garden, we're trapped in the skeleton's world.

[@sandeepkumar-co1ev]

@@TheAthleticFC dude... u sound like a poet.. U should try for dialogue writer for scripts :)

[@TheAthleticFC]

All of us. Including you.

[@4g5y]

Make the skeleton watch Arsenal for a few weeks :(

[@RobertoVillegas-vincent404]

@@TheAthleticFC have you tried long range weapons on the skeleton or does upon impact its able to put itself together? Loving the videos, but slightly concerned about the skeleton.

[@omodingwycliff7606]

Joe's voice should be on Google assistant

[@danpreston564]

And every answer you get from google would just be the voice screaming about the skeletons.

[@kilgoreplumbus1360]

I would pay good money for this

[@Chimpiin]

Very impressed by Joe's osteology skills to know the sex of his skeleton!

[@richarddavis2530]

That's obviously because the skeleton uses a sword. Women skeletons tend to rely more on staves and daggers.

[@robwright1286]

@@richarddavis2530 That's necro-sexism and it won't be tolerated 🧐

[@Silphwave]

He found out when the skeleton molested him

[@frederikbrandt424]

It bcos have penus

[@weezypeasy]

Last Week Tonight with Joe Devine. I love this format! More, please.

[@avgeek707]

Oh, what a crossover that would be...

[@NarendraWicaksono]

with mascots!

[@flatbat8571]

Petition for Joe to be the next Batman villain? He's easily mad enough

[@barry.mccockiner]

That Neymar drawing at 0:57 has done him dirty

[@BladeCentralHD]

He got off lightly compared to Marina Granovskaia..

[@definitelynotjiraiya5063]

Bruno Fer-Neymar

[@BalaKrishnan-fy1pf]

Ever since he lost that football manager fantasy draft match to Iain, there's a noticeable disturbance in Joe's mind. Maybe he deserves the break after all... Good for you Joe. Take care... Like pep add some cool tactical stuff to your weponary while you're on break, and beat Iain next time....I'm rooting for you.

[@LocoCocoPops]

This is great. I’m going to show this video in the meeting today. We had this discussion about shirt sales and making money back on transfers. Thank you Tifo.

[@dhruvholla9090]

I'd like to think these were made one night after Joe knocked out the entire tifo office and now are being uploaded from an off shore server

[@TheSnkrPimp]

“Or as the French call it... Le Wall Street” 😆

[@seanmackenzie1449]

I live for Joe’s mad ramblings, thanks for brightening my morning cups of tea

[@SirUnaiEmery]

Feels like we are witnessing the slow demise of joe devine - the straighjackets coming big boy

[@hb3393]

That was an apt, and astute example Joe gave to help explain the Utd kit deal. Thanks dude bro, I would never have worked it out otherwise

[@seventyeight4237]

Loving the Last Week Tonight format!

[@snowkids007]

Short answer : No Long answer : Noo

[@logirex]

It is a bit more complicated. The club usually gets around 10-15% from shirt sales so obviously moar betterer. The more successful and attractive the club is garners a bigger kit deal. The thing that can help pay for a big name signing is often a bigger interest from sponsors. PSG for instance or a Manchester United with Messi and Ronaldo will get a lot more interest from companies.

[@1234dave4321]

Whilst I understand that shirt sales won't help pay for transfers, but surely overall sponsorship deals must increase massively when a big name player such as Ronaldo and Messi join a club. There's no doubt that Man utd are the kings of getting sponsorship deals and milk their team for every last cent. With Ronaldo who has the most instagram followers in the world and earns the most out of any influencer I struggle to believe that it would not atleast offset a huge part of his overall cost. Not to mention ease over relations with Glazers and fan base, which from a publicity standpoint who knows how much that's worth. Just my opinion

[@insertname8506]

I love this series.

[@homosapien5156]

I always knew the whole shirt sales covering transfer fees was absolutely bogus.

[@Tomwithnonumbers]

If shirt sales covered the cost of transfer fees, people would negotiate higher transfer fees

[@matthewsmith5384]

Thank you for this video. I have been fed up arguing with my friends for the past couple of weeks about how licensing deals work. Now I can show them this instead which is way better :)

[@displayname2149]

Don’t ever change, Joe - you’re brilliant

[@carlos37andre]

This is slowly becoming my favorite thing in the channel lol always such insane but smart jokes

[@xxpringosxx]

brilliant video, learned many facts. Craziest of them all was that there were 1.1 million individuals who had agreed to buy a City shirt

[@lewishagan9319]

I really love Joe's humour

[@otto_jk]

I'm starting to think Joe lives in the Firelink shrine and instead of going to Undead Burg like a normal person he has insatiable urge to go to the Catacombs

[@balakrishnanemana4640]

We need More from Joe devine like this

[@ahmedayman-hj6tl]

THANK YOU FOR CLEARING IT UP.

[@Shines.22]

0:39 *spits* *out* *tea*

[@blixology]

Well you can do it in FIFA career mode, so it must be true

[@karimd88]

FIFA career mode is an exact copy of reality.

[@fe_xcel1001]

Almost felt I wasn't watching a Tifo video with all the humour. I absolutely love it.

[@katlegomehlape8623]

great background of the business of shirt sales!

[@TheBlueComanche]

Deserve to be its own show on sky or whatever and given alllll of the money for the content you put out its the best

[@firas_13]

Thank you Joe, you're an absolute blessing ❤️...

[@ondank]

Whilst the shirt sales themselves don't pay for the transfer, a superstar wearing your shirt might aid your ability to negotiate a better deal with shirt companies/sponsors going forward.

[@ANTSEMUT1]

I think that's the point being made that it all about the image rights and what the club and kit manufacturer negotiated over.

[@Tomwithnonumbers]

Yes, but Messi is only contracted to PSG for two years and Ronaldo only stayed at Juventus for 3 years. By the time you're renegotiating, you're negotiating from a position where they know the player won't be at the club for most of the period of the new contract.

[@ondank]

@@Tomwithnonumbers Assuming they wait to the end of the contract. I will bet money that when Juve signed Ronaldo they went back to sponsored and told them to cough up. They sold half a million more shirts then they were expecting and there may even be escalator clauses already in place to account for that additional marketing value. Likewise, the additional profile of more followers and viewers will remain in part even after the star leaves. People will tune in to see how Juve do without him. Even now he is gone, they will still get value from him having been there.

[@Tomwithnonumbers]

@@ondank If it was financially successful for Juventus, they wouldn't have let him leave. It's kind of obvious that shirt sales don't pay for Ronaldo's wages - if they did he'd have a terrible agent. Ronaldo got paid all the financial earnings Juventus were guaranteed because Ronaldo has the negotiating position to demand that Juventus took the gamble that Ronaldo would bring them enough success in competitions and in reputation to balance out the heavy financial hit. So far they seem to have lossed that gamble, but as you said maybe it pays off longer term. However if they lose the league this year, it probably won't

[@ratnadipdas8219]

I don't know what I love more - JJ writing the skeleton analogy for Joe to present or Joe adding it in himself. Either way, Tifo IRL vids keep on delivering.

[@TheAthleticFC]

Unfortunately, this is not a mere analogy. We all live in fear of the skeleton in Joe's garden.

[@ratnadipdas8219]

@@TheAthleticFC The all-seeing, all-knowing, all-conquering skeleton

[@aetarz]

I honestly love these videos they are so funny and informative.

[@fruitlover8718]

As entertaining as the skeleton stuff was, the real highlight was Joe's 'analogy' to explain how the deals between a brand and team work.

[@nosikenwigene]

This is content I needed, made even more relevant with football's recent big transfers.

[@klintonkamogelo3471]

I swear I enjoy tifo more when its you talking.. 💯

[@paulharrington2867]

Would it have an impact on the next shirt deal though? If you have been selling 5 million shirts a year, it would put you in a strong position when renegotiating with the kit manufacturer.

[@Rald623S]

I can't fathom how people actually believe that shirt sales can offset big transfer fees, thanks for this easy to understand video.

[@andytc4840]

Presumably the deals generated are better for clubs deemed likely to make large marquee signings. So some of it is made back in future kit deals.

[@sususegar]

I once had an argument about this with a friend over Pogshit a few years ago. I was (and still am) sick of his crap and the argument took a turn to the ROI or waste of money United paid for him. He was quick to point out that the shirt sales itself have already covered the 100mil for Pogshit... I was so dumbfounded and speechless when he said that, so much that he took my silence for being correct and that I had no more points to argue. That's what a typical Pogshit symphatiser looks like.

[@Flavour_Beans]

Came for the sales figures, stayed for the skeleton. It wouldn't let me leave.

[@brucelee7782]

Very good content, keep up the good work guys!

[@libhongolanga1010]

Kit deals are sometimes renegotiated during the agreed upon term and subsequent deals may be valued if sales exceed expected numbers. The money that the club realises may not be immediate, but it is definitely more than what is stated here.

[@dominicchandler31]

please, tifo.. do a video on the new sunderland afc transfer policy and regime under lee johnson, kristian speakman and new owner kyril louis dreyfus. would be interesting!

[@JesterLaughAtU]

Mr. Devine has a, special, way of getting point across.

[@landy4497]

the skeleton thing was hilarious

[@wilmerholmqvist8705]

TIFFOOO MANIA

[@dominichardcastle1132]

this guy was first

[@higgsboson2280]

The point is that the next shirt deal will be bigger, because of the big signings that came before. Hence the transfer fee is repaid.

[@muhammedgamal5871]

Great topic and came on time as usual

[@ryanrvs4329]

As someone who just recently subbed to Tifo IRL from Tifo Football, the illusion of Joe that's created in my head? Shattered. Not that it's a bad thing. But pieces everywhere.

[@iv0rysh0es39]

A nice companion video would be a breakdown of the rising and far cheaper quality pirated Jersey market.

[@corroded]

I have long been telling people it's a fallacy that clubs make a lot of money from the sales of shirts. Adidas must be pretty pleased about Ronaldo coming back. I guess the only thing that helps is that I imagine the club gets good deals for the club shops and lettering etc is usually extra... Imagine those are almost pure profit. Still when you look back at shirt sales increases after a big signing, even if all those sales were via the club shops featuring the new player it's never close to their transfer fees.

[@tabishhayat1522]

Might I suggest burning the garden as a whole, then after the skeleton has also burned along with the garden, ideally the cursed item that binds it to the garden has also burned away. However, you should also dig into the ground to make sure that there are no cursed items placed there by your rivals. After making sure of that you have a garden that is ready to be planted again, without the scary skeleton. and that will provide you with hours of daily fun so you don't have to make these videos and that may stop or slow down your descent into madness.

[@BlakeGrice]

Well presented!

[@samuel_man]

Joe.... what a beautiful speaking voice

[@jakubparadowski3688]

the sole reason these videos are made is to provide meme material, init? ...and I love it

[@stevphen]

Maybe would have been useful to mention, as a contrast, the current Liverpool deal with Nike, which has a lower guaranteed amount per year (£30 million) but a higher percentage of sales (20%). That means that a signing that drives shirt sales would have a more signficant financial benefit for Liverpool then for other clubs / deals, even if it would still likely not cover most transfer fee costs.

[@tman8015]

Subtle flexing about having a garden

[@benelkinne9808]

Joe: there's a skeleton in my garden, he won't leave. Skeleton: there's a human in my house, he won't leave.

[@daftbanna7202]

Thank you I keep telling this to people

[@FootballDrawn]

Personally for me, when I buy a kit, I'm there to buy a team kit, rather than a specific player. If the famous star isn't there, I'd just get another one. These days, there are so many quality knock-off places that it doesn't even make sense to pay $90 (the price in Dubai) to get an original kit ⚽⚽⚽⚽⚽⚽⚽⚽⚽⚽⚽⚽⚽⚽

[@moumenrezaei1330]

loool...yeah dude. Better get a high quality fake than pay the full fee for an "original"

[@wilfordcolbert1333]

why would anyone buy a shirt with someone else's name, when you can print your own name

[@7bucksnutrition303]

👍

[@jeremybilliards712]

love your videos dude 🔥

[@karimd88]

@@wilfordcolbert1333 bc you’re a fan of that player?🤨

[@calumsmith3015]

these videos are so so good

[@lipokjamir2544]

What about Liverpool's kit deal with Nike ? Don't they have a 30m guaranteed and a royalty payment of around 20%(need to look up the exact figure)

[@gonufc]

Interesting that you've had a close enough look at said skeleton to determine that the Pelvic width indicates that it is a man Skeleton. Predictable. At least it finally got out that closet.

[@leenmorrison]

Awesome content !!! ... Where do the clubs get chunks of their money from? Do the sources vary across different sizes of clubs? ... just asking :P

[@parawhat2459]

Would the shirt sales after a major transfer (like Ronaldo to United) while not going straight to the club be used to get a better deal the next time? Their sales figures would go up massively compared to when the deal was originally made, so a better contract would have to be made.

[@ANTSEMUT1]

Maybe 🤷‍♂️ it's all about the image rights.

[@edgtmorris]

Joe's having far too much fun with these videos

[@ulises0717]

Brand name pronunciation on point, Joe bigtime never misses...

[@Ayo.Ajisafe]

"Various people on the Internet." I say this so often it needs an abbreviation.

[@chris94kennedy]

Joe you are a legend. You JJ Seb and Alex are the best. Great stuff.

[@homosapien5156]

I think you are missing a certain Alex Stewart here.

[@chris94kennedy]

@@homosapien5156 added :)

[@juanalonso4753]

just out of curiosity if Mbappe went to liverpool, with Liverpool's deal with nike how much of his wages and or transfer fee could they recoup

[@twhiteofrd_1102]

Are there any examples of kit manufacturers influencing big transfers. Ik they prefer their key athletes to play for teams which they supply but I wonder if they also help moves such as Messi or Ronaldo when they know they're gonna take a large cut of the new shirt sales

[@adiabeticturtle2463]

They’ll sometimes pay a portion of the players wages, most recent example that I know of if Nike and De Jong to Barca.

[@RukudzoOthello]

insightful

[@cjames21]

The real impact comes when negotiating new deals because of clicks/engagements etc not direct sales!

[@YusefTaylor]

Someone needs to really help Joe cut out the skeleton madness thing. Such a dry joke. Great content. I love watching Tifo Football. The madness just sometimes throws me off. Love Joe

[@Silphwave]

Wilfreid Bony has a sword

[@mafiousbj]

The Iceberg of Joe in Tifo IRL should be a video someday

[@Robert-vw3od]

Very good I’m actually makes much more sense than so many people realise.

[@SteA197]

I feel like these arguements miss so much of it. Man Utd can sell for £750m because they can get a Ronaldo. When they come to renegotiate if they've had these big players it's likely they will again. Having Messi, Neymar & Mbappe for one season shows the sales which PSG can get which means later they will get more.

[@brokensythe]

You can tell Joe grew up playing D&D and golden axe on the sega

[@alexandervreeland3561]

Le Wall Street has me rolling

[@mattbennett9254]

My absolute favourite saying is now "none money" 🤣

[@aimantoreq]

Let's just take a moment and acknowledge Joe's wonderful hair.

[@taha5h494]

Make a video like this on amortisations. Feel like that could be an interesting video

[@homosapien5156]

They already did a video where they talked about amortisation.

[@taha5h494]

@@homosapien5156 ohhh really. My bad then I'll look for that. Thanks for informing me

[@homosapien5156]

@@taha5h494 it was the video about why Ben white cost more than Varane

[@jordyn3563]

Yes Joe. You are a *clever boy*

[@MoZ1899]

God i love Joe so much

[@neelesh1098]

First comment for the first time. Thanks for debunking this myth.

[@torsteins.throndsen8484]

Damn, scriptwriter JJ Bull knew a lot about Joe's garden ...

[@CarvinHGoldstone]

Wow this guy is eating his words now. He never thought this through enough before going on such a confident rant

[@kingintheindies4258]

Skeleton Soldier couldn't escape the Garden.