Do You Really Need a Google Ads Agency?

[@elc1109]

I've been hearing lately that phrase match isn't working like it should lately in google and that it's better to use broad match.... I'm not a fan of broad match at all for the reasons you stated. What are your thoughts on googles current shennanigans with phrase vs. broad match?

[@dominate.marketing]

Phrase match is definitely getting more "broad" and matching to more unrelated keywords. However, still better than broad in my opinion. Problem with broad match is it's a gamble what you're going to get, and seeing how off phrase match can be, I'm not putting my (or my clients') money at risk with broad.