Entrepreneur Refuses To Disclose Figures | Dragons' Den

Jo Hilditch from British Cassis is next into The Den. She's seeking an investment of £50,000 in exchange for 10% of her company. Will her refusal to discuss figures in depth affect her chances of getting an investment?
Season 13, Episode 8
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #FoodPitches #BusinessPitch

[@Noelhall88]

She comes in not needing money, but expertise. She then rejects said expertise for money. Good stuff.

[@diegolecanda2975]

Well freaking said

[@DavidMcCoul]

Brilliant point! I''m gobsmacked at her judgement.

[@FrontierChampion]

Well they dodged a bullet anyway she can't run a business with that hindsight in mind, she literally can't think for herself so not a good entrepreneur.

[@harishkulkarni7244]

Lmao

[@UncleJoeLITE]

Either a complete fool, a plant or clueless. Likely a & c.

[@jinx8624]

She was definitely hiding other shareholders The truth is she didn't have more than 25% to offer

[@treeoftrees7523]

What a clever observation

[@kcc-karenschroniccorner9432]

Or giving away more than 25% wouldn't leave her enough

[@Buckets50]

Yea that was my assumption, she probably owns about 50% or less and if she was to make these deals she’d probably not be able to make a profit

[@glen7k621]

You can tell by the Dragon's faces. They knew what's up. Look at Peter's offer for splitting the shares up.

[@Brain_Juice]

Truth!

[@GodotOfficial]

“What have you had for breakfast?” Jo: I’m not prepared to tell you that

[@ThePrimeMinisterOfTheBlock]

Unexpected Ace Attorney sighting .. that's one of my rules!

[@anubusx]

"What is your name?" Jo: ....

[@bpm609]

The dragons den comment section is quite simply the best on KZbin. Thanks for making me smile.

[@redblade8160]

Godot. I'm not prepared to tell you what I had for breakfast, but you can see its contents in my sick-bag.

[@bobbyjones3351]

40% of a business with the option of buying back half of a company thats doubled in size for 20% is a fantastic deal.

[@beancheese3148]

And at half the shares Sarah put in!

[@thelaurels13]

It’s a no brainer and anyone with business sense would have bitten her hand off. She has no business sense.

[@mysticalbeing8943]

@@thelaurels13 unless she didnt own 100%

[@SylvanasWindrunnerResurrected]

It really did seem like she was actually incapable of offering 40% rather than not understanding the offer

[@Stinking82]

And that too at today's price. That's a windfall if I had ever seen one

[@rachmadsuhartono]

Sarah's offer is actually good and matched her equity cap if only she could understand it or bothered to ask about it or not be there only for free marketing

[@romeano4882]

All she gotta do is send a email to Sarah… if Sarah hasn’t emailed her already…. Deal still on the table F the show 😂

[@stephenhosking7384]

She admitted that she didn't "understand" the offer, and I think that's probably from the pressure of the den shutting down her ability to do some mental arithmetic on the spot. If they'd been sitting in a coffee shop it could have been settled in two minutes.

[@seanjosephhayes]

@@romeano4882 That’s not how it works after being out in the show.

[@ev6558]

@@seanjosephhayes Lmao you actually think just because someone didn't get their investment on the show that they somehow can never work out another deal? Go back to playing your games, little boy, leave business to the adults.

[@seanjosephhayes]

@@ev6558 Grow up.

[@b-dogs1038]

You can see how frustrating it is for Sarah 😮. Jo’s unwillingness &/or inability to understand this deal would turn me off too. Shows a lack of good judgement

[@thert.hon.thelordnicholson7261]

Jo was very, very drunk.

[@9k49]

It was clearly for publicity

[@snozzberry1916]

Jo is someone who is successful because she follows smarter people's advice, and she's gotten lucky by getting good advice, but she's not smart herself. You can tell her head is a bit empty and it's frustrating for her.

[@heresynco]

Sarah's offer was incredibly decent. The equity buyback would be in the paperwork for god's sake, and on the show's vod record.

[@saintjimmy456]

"A lack of good judgement" don't forget she already has another company turning over 8 million a year. She doesn't want to give 40% away for 50k, I understand that. If Sarah is going to end up giving 20% back anyway, just take 20% now and ask for your investment back ASAP.

[@iamlegend68]

Rejecting offers solely on the basis of an accountant's advice shows an inability to make good judgement calls

[@dbadaddy7386]

She probably has other undisclosed investors and doesn't have 40% to offer.

[@emmavrijburg6676]

interesting

[@franklynpatterson3265]

Or she is looking for exposure, and not investors.

[@milamarshall7842]

It’s because of what the other dragon said. She’s risking her big business to grow this one so for that risk she wants a decent pay off (90%).

[@simpleemodern]

Shut up haha

[@joannehaywood4708]

Something doesn't add up here, adding up to Jo not fully owning the business

[@SiriusMined]

That was a huge mistake to turn down Sarah's offer.

[@namnack]

How do you know, do you have a crystal ball?

[@DD-dr4dn]

@@namnack use common sense. Check what the company is worth in 5 years

[@CalleFD]

Huge.

[@jasonsmith4888]

Sarah's offer was bordering on charitable.

[@Kyoto99952]

Women take things very personally from other women. When she said she was annoyed by her branding (i agree), game over

[@magusxxx]

This seriously makes me think at least one person also has shares in the business and she doesn't want to admit it. This reminds me of another episode where you realize the Dragon's money was going to be used to pay off someone else for their shares. Which implied they wanted out of the business and the person on the show didn't have money to do that so that's the reason they were on the show.

[@sherryab3964]

Exactly what I was thinking.

[@bobjames6622]

What a devious turn of mind you have...which is PRECISELY why I LOVE your thinking!

[@littlelizzi3135]

Spot on with that reasoning ❤

[@bigguy3636]

What was the episode/product their pitched?

[@magusxxx]

@@bigguy3636 I'm sorry, I don't remember which one.

[@iielysiumx5811]

This was probably the dumbest rejection ever in dragons den, she had the opportunity to bring on one dragon with specialisation in bars and pubs and another in retail for 5% more than what she asked, WHY WOULD YOU REJECT THAT?!?!? She was even offered to buy back the shares essentially for free!!! So frustrating

[@herculesrockefeller8969]

I'm not a businessperson by any means, but even I recognized that Sarah's offer was a good one. She immediately gets the expertise, the money, and eventually, the 80% she wanted. It just took patience. Of course, it's easy for us sitting at home, it's quite different when you are there in front of the Dragons and the cameras!

[@tobymacdonald5893]

Seems like there were other shareholders involved that she didn’t want to disclose - a lot of comments here have made the same conclusion but yeah what she was doing was nonsensical whether she was in front of cameras or not. Her accountant wouldn’t imply not to take Sara’s deal with an offer ceiling of 25% unless she genuinely didn’t have the rights to give away more than that

[@alphasia91]

I’m pretty sure the dragons can tell when someone just came for publicity. Like this woman. She didn’t even want to entertain offers

[@seanA416]

I wish they would screen these people better. No one should be on the show just for publicity

[@BOZ_11]

@@seanA416 well the dragons want everyone to grab their ankles with these crazy equity demands. bit of strike back is welcome

[@seanA416]

@@BOZ_11 ah, good point

[@AF-vm6xx]

It’s not even good publicity. I mean whi would want to buy products from someone like this now?

[@MosherMike]

Why bring up a subject you don't want to talk about. Irritant.

[@maureennjoroge9663]

Exactly 🤣

[@dannyholmes5156]

Why did Jenny ever agree to go on the show ? Why did they ask her ?

[@peterthompson1989]

@@dannyholmes5156 she wasn't even in this episode

[@Zenocius]

To humble brag

[@perfectstormoriley1188]

Ikr 🤣🤣🤣

[@lukeporter6186]

An off topic comment from me here… but I’m an estate agent and this woman reminds me so much of some of our sellers who just won’t budge a few grand for the sake of hundreds of thousands/ millions of pound deals. It’s the most infuriating thing for me and I resinate with Sarah’s reaction because that was a great offer.

[@jpeters1734]

i mean, it goes both ways

[@bendaniel5901]

Just curious, when you say an estate agent does that mean that you but it sell real estate? I'm from the US. We call people that help others buy, sell or rent property real-estate agents

[@Youtube_deleted_my_favourites]

Great point.

[@markbrown-sb2zm]

Mind-boggling how she was given a deal that would come under her advisors stipulated share,this after the turnover has doubled.She shot herself in both feet.

[@JakeLYT]

Just shows she's either dumb or doesn't expect the turnover to double 😂

[@captainkirk4519]

How could she not understand Sarah's offer. I am rubbish at anything business but it seemed pretty clear to me.

[@b-dogs1038]

Just an impossible person

[@Triggerfinger98]

No wonder you're rubbish at business, there is no money in the Federation lol

[@carms7758]

She trusts her accountant over the brilliant mind of these dragons and what they could do for her!? The fact she said she doesn't understand Sarah says it all.

[@allosaurusfragilis7782]

I'm not so sure I'd want to turn over nearly half of something I believed in , for a few thousand. Mind you, that's what the show is all about, so why go on? Publicity, perhaps.

[@JakeLYT]

​@@allosaurusfragilis7782 she would get 20% back leaving it at an 80/20 split after she doubles the revenue.

[@BenjaminGoose]

"brilliant mind" lol

[@kycutecool5891]

​@@BenjaminGoose 😂

[@joser1853]

@@allosaurusfragilis7782 Shut your mouth, you know nothing of business. She didn't say 40% forever.

[@sivingridborgersen2897]

Agree 100% with the branding issue. It says "proud to be British" on the boxes. She talks about making better product than the french, yet she use french language for the product names. Very contradicting branding.

[@beeble2003]

But the stuff is called cassis. If they call it something else, nobody will know what they're trying to sell.

[@thisismarcjohnson]

I think she'll come to regret turning down Sarah's offer, which by the way, was amazing. 60% of a lot is better than 75% of nothing.

[@Suzyfromtheblock]

She only wanted advertising

[@caitlinx3816]

No she wanted advice and and the dragons expertees, which she needs to realise comes with a price. She made the wrong choice turning down Sarah’s offer

[@intrepidtomato]

@@caitlinx3816 No she didn't, she already has existing great connections in the food business - did you not listen to the first few sentences out of her mouth? If she were a newcomer to the business, it would have been worth it. She has been selling farm products to large retailers for ages.

[@saintjimmy456]

Why will it be "75% of nothing"? Your logic is that the company WILL fail if she doesn't take the offer, which is false. Don't forget the entrepreneur already has another business turning over 8 million a year. She might have ended up owning 100% of "a lot" herself.

[@thisismarcjohnson]

@@saintjimmy456She clearly doesn’t understand basic maths, and she’s taking advice from an accountant over the doors that Sarah could’ve opened for her

[@e.a.p3174]

If you have someone who already is well connected and successful in an industry it will save you years in achieving your goals.I think the lady would have been smart to take either Peter's or Sarah's offer.

[@eyarouziel3528]

I was surprised Peter didn't rescind his offer once the entrepreneur rejected Sarah's offer (sort of like Deborah did). It was such a good offer, that rejecting it shows an unhealthy amount of stubbornness.

[@stevesalt8003]

Turn over would double in no time with Sarah. She even said she'd place an order. Missed a trick there.

[@b-dogs1038]

I mean, imagine being in Business with this Woman(not Sarah). It would be infuriating

[@bigdawg8875]

I don’t think she has 40% to offer. Seems like she has share holders she’s not talking about

[@elisabethj.v.beardsell9853]

Reality is brutal 😊

[@nessthecat]

I have NO idea why this woman was SO insistent that she couldn't offer a little more, she was NOT thinking about the benefits at all, only her own equity

[@Asif24960]

I found the legal entity on company house. For the year ending June 2022 they still have a negative capital balance sheet of -£77k. There’s a famous saying turnover is vanity, profit is sanity and cash flow is king. Dragons not investing was a good move

[@althanas1809]

The negative balance sheet could be for a number of reasons. Also, cashflow has almost nothing to do with negative equity on a balance sheet.

[@Asif24960]

@@althanas1809 you are wrong on the cashflow point. I am a qualified accountant. You are probably only sales cash in your thinking and probably do not understand share premium

[@Asif24960]

@@althanas1809 your statement about cashflow is plain wrong. I’m a qualified accountant.

[@theforeman1097]

She was clearly only seeking national free advertising

[@moogleking]

She never wanted an offer only the advertising

[@pc9369]

Sarah’s face after every sip is priceless😂

[@JackInDaBoxx]

Considering she already runs such a successful business, Sarah's offer was a no brainer to make the deal with her.

[@royfr8136]

Just wanted publicity and a dragon to say the product was good. They should really try to crack down on this kind of person.

[@1414141x]

Why ? If they do go on DD for that reason and provide the entertainment at the same time, I see no problem with it at all. After all it did make this one quite unusual. Not many entrepreneurs turn down offers anyway.

[@royfr8136]

@@1414141x it's not what the show is about.

[@josephswolin7450]

I agree. Maybe some fines should be put in place or potential prison time?

[@allisonday893]

@@josephswolin7450 😂😂

[@josephswolin7450]

@@allisonday893 what is funny

[@HistoryonYouTube]

It really winds me up when people don't watch the programme beforehand and realise that they have to give figures. I once had a situation in business where someone refused to give me figures on a first meeting.for a business we were considering buying. Afterwards I got calls from them offering to give me everything I asked for, I told them that they had missed the boat.

[@lukerinderknecht2982]

I kind of agree but in this case I can understand how she didn't want to disclose on national TV the numbers from an unrelated business.

[@Jex2112]

Sarah’s offer was pretty much perfect, she really messed up not taking it..

[@TheRealMikeMichaels]

She didn't have the equity

[@HannahMarie9403]

This is my favourite episode of dragons den haven’t found it for years! So happy they posted it!!

[@pamelathomas847]

Oh I'm loving it too

[@letstalkbiblewithshun.s]

Very good episode 👏

[@Jasper-Holland]

12:14 that is such a lie, you can tell immediately by the little smirk at the end. She just wanted publicity

[@MM-qt6yn]

i dont think just wanted publicity, because 25% isnt far away from 30%, she could of stuck at 10%., the dragons could of easily said yes to -5%. She wanted a deal.

[@Macephtopheles]

@@MM-qt6yn Yet she could have had, in her own words, "hundreds of doors" opened up by accepting Sarah's offer. Sarah offered £50k for 40% and said if the company begins booming she'll drop to 20% when/if she gets her £50k back. Basically, she'd open all the doors and get her through them and when the company is in a position where 20% equity for £50k is *WELL* below market value then she'll have 80% of the company. Her saying that she "doesn't quite understand the offer" was bollocks. Backed up by her smirk.

[@mfoco1]

@@MM-qt6yn 20% (the net amount offered by Sarah) isn't far away from 25%. Either she intended to do no deal even at 5% less than she offered to Peter, or she doesn't believe in the product and lied about the projection. Either way, she was dishonest.

[@royfr8136]

@@MM-qt6yn have

[@tfahad2051]

If she really wanted an offer, whilst having a successful business already, she could've came asking for $75K for 10%. She is a businesswoman; you don't think she knows a lot of people that know a lot of people? With this offer, not only would she get more money for the business but could see why a 30% would be even worth it for Peter's offer, at least. She wouldn't pay $50K for someone's advice and expertise, unless she can get that person for more money.

[@spideyman23]

This woman still annoys me. When I originally saw this I was flabbergasted at how she wants their expertise and then rejects every offer. She’s greedy and self centred.

[@oyayemayafaro7307]

A part of me wants to be annoyed by her because she's only here for publicity. But she already knew the business was going to flourish and just wanted some free marketing for an extra push - you gotta do what you gotta do

[@intrepidtomato]

I kind of think that is what it was. She is already pretty rich and well connected. She didn't need the investment.

[@aguyandhiscomputer]

That "darn it" at the end was very convincing 🙄

[@ssc5828]

How did she turn down Sarah’s offer that’s crazy!

[@aguyandhiscomputer]

She wasn't there for an offer.

[@BenjaminGoose]

She was lying about something. I don't think she had 40% to offer.

[@carolineyoungs5878]

Jo can't call herself an entrepreneur if she can't see the financial logic in Sarah's deal.

[@inspirationalbuddy5711]

Sarahs offer definitely had power in it 👊🏼

[@flashtheoriginal]

Dragon: Are you knickerless today? Jo: I cant tell you that Dragon: Why not? Jo: My Accountant didnt tell me I should disclose that

[@johnjones6601]

Her intransigence and supercilious tone shows she would be difficult, if not impossible to deal with, further down the line.

[@Squoggs]

If only she’d fitted a flow signal

[@b-dogs1038]

Yes, on the bottle. Will take this Business to the next level!

[@anubusx]

And the number for The Knowledge.

[@Elle_Rou]

🤣

[@Bellpipe41]

A red one that can be seen from every angle.

[@MisterJamMasterJay]

It shows which way up the bottle should be, it says "here Jon, you are holding the bottle upside down".

[@JamesH-mt4it]

Entrepreneur: I'm looking for 50k for 10% Dragon: I'll offer you 100k for 1% Entrepreneur: I just can't do it, will you go to 0.5%?

[@ellessandraramsay1841]

"I just don't understand why you'd give me 100k for 1%. Would you go up to 25% for 50k?"

[@michaellynn9763]

While the offer of 40% seemed quite wild, it was actually a no brainer! Hopefully she reflected on her stubbornness, which is a shame because she’s pretty savvy!

[@at0micsheep]

She's the opposite of savvy however.

[@sambraham4677]

I bet the accountant was watching and screaming just take the 30%!

[@letstalkbiblewithshun.s]

She clearly only went on here for publicity.

[@ketchup5344]

When she said to Peter that she would rather not disclose details of her other business and Peter asks her why and she says: "because this is on national tv" Deborah smiles. And well she might smile because every one of us (apart from Peter) realises that this may be a tiny bit of a good point lol

[@TallulahLaGhash]

but it's moot...being on national tv and having dragons remind about Companies House means her saying that she won't disclose on national TV encourages people to go look it up. Streisand effect; trying to protect info draws attention to what you're trying to hide

[@IAmTheJayster]

Its not a good point because If you care about giving details away on TV you wouldn't go on Dragins Den for investment, you would seek for private investors

[@9k49]

If you don’t want to disclose details, you shouldn’t go on Dragon’s Den. It’s that simple. It’s an investment meeting, investors need to know the information they want to know

[@misstigerbubbles]

Honestly talking about her business may if brought in more customers

[@gibsonduvall]

Come on then, back up what you state and explain why it is a "bit of a good point"?

[@susanwaugh2383]

I didn’t understand that offer !!! Well why not do the intelligent thing and ask?? She was just going to leave Sarah’s offer because she doesn’t understand it! 🙄 Plus she gets offers and turns them down because her accountant tells her so. Unbelievable

[@vikvegas8593]

The offer was manipulative. That's why she didn't understand it.

[@elvickRULES]

@@vikvegas8593it’s not manipulative lol. It’s overly fair since she could’ve just taken 40% and kept it instead of offering a buyback at its current rate. There is no risk in that deal if your business is actually doing well and will do well. If of course you intended to make a deal

[@sanjanewmoonlife]

She came here only to advertise her cocktail 🍹🍸🥃🍵🍵🍹

[@dazediss6629]

Peter “can I have a slice of your other business” Jones.

[@MichaelGarland]

Some mistakes are very expensive. Unless of course there was no mistake and just a calculation to grab a bunch of free advertising on national TV.

[@animefan7424]

Someone else commented it was 7m valued

[@sadikmeah4057]

Accountant was probably worried about losing his client that he gave advice accordingly

[@paulleadbeater480]

Accountants are notoriously boring people. Not like lion tamers. She should've asked a lion tamer.

[@jamiesmusic]

I doubt many here would know that reference

[@rachmadsuhartono]

I don't know the reference but it's still funny

[@88trapordie]

@@jamiesmusic I do

[@dac8939]

@@jamiesmusic its just a flesh wound.. And the flying circus

[@RockyDave]

...Or a lumberjack.

[@brightspark4817]

the accountant only goes on what you say not the other way round

[@BenjaminGoose]

Do her figures include Brian's figures?

[@jxcxbshxnkz445]

😂😂😂😂

[@tgooda4672]

Underrated comment this one

[@regwatson2017]

Didn't take courage to turn down those offers. Took pig headedness. Her loss.

[@maureennjoroge9663]

This woman's smile is very irritating 🙄

[@martinhavelock5106]

And her voice isn't?

[@Atz22]

she wasn't sure about going over 25% ... So we fit a flow signal, it mimics the direction of travel 😂

[@dac8939]

She is already family multi millionaire. They do not need the money just publicity

[@44812348123]

This episode was aired several years back. She got many direct offers from other investors and did extremely well taking the production to hundreds of tons liqueur a year. What the Dragons missed out on is her vast experience in food business, she is fourth generation owner of the family business having 650 acres of farmland. She was definitely worth investing for what she finally agreed to.

[@JAB2010]

That’s too bad. I was genuinely hoping she went bankrupt

[@jonathandansem]

@@JAB2010 😅

[@intrepidtomato]

Because she wanted the free advertising. It was smart of her. She didn't need the investment.

[@flimbar]

Not surprised to hear she inherited the business rather than being self-made, she struck me as utterly clueless, not understanding Sarah's very simple offer was a dead giveaway

[@freya1710]

yeah shes my boss and the business is still going well

[@Cycke86]

It's very annoying when people try to make idiots out of experienced investors. They know she simply owns only 25% of the business. Jo missed a chance to come clean.

[@johnryandapetilla6991]

Honestly I think she turned down Sara's offer simply because she doesn't believe she could achieve that double targets in a reasonable amount of time.

[@annon123]

companies worth £56 million now! checked companies house

[@johnmckay1961]

Considering her company is still going stong in 2023 and this was in 2015, I think she made the right call

[@neilarmitage6632]

She has another profitable business. A track record. She doesn't need a Dragon. Borrow the capital from an institution without giving away equity. With sufficient development capital you employ people and strategy to get your product to market. Never give away any percentage of your business. Never! The world is full of top class sales people, branding, marketing experts etc. These people are already into the traders where volume is sold.

[@skinnymac2411]

Even Peter’s final offer could have been countered with 30% down to 25% when money back.. silly really

[@ianrae1546]

Did she really turn down Sarah’s offer without actually understanding what the offer was? Seemed like a great one to me.

[@PlayMoreGolf-RipOff]

Peter wasn't out he was turned down... BIG DIFFERENCE

[@FCN933]

I'm at the brink of making big decisions for the future of my own company. The end of this episode shows me exactly the path I should be walking. Thanks a lot!

[@VokeVideo]

Lemonade stand fortune 500, or somewhere in between? :) Kidding. What do you do?

[@tobymacdonald5893]

Good luck!

[@donpepsi]

I will buy your business for 2 dollars

[@Aaron-ed5xs]

Buying back the equity she wants when doubling TURNOVER? Surely with Sarah's help that would happen within....months? If you never manage to double revenue then the 40% is worth very little anyways, so who cares if you've given it up? That's a tremendous offer and it's ridiculous she didn't take it. She understands so little apparently she'd be a mess to work with anyways I guess

[@KyleeAndrew]

What an absolutely stubborn woman. Would hate to be in business with her😮

[@davethenerd1369]

Jo's strategy was not right from the start. She simply should not have mentioned the agri business. "I've created a Cassis which is better than the French produce". No need to mention she supplies the blackcurrants to herself.

[@sushimamba4281]

I think she was grandstanding in mentioning the agri business

[@simbasingh5733]

Nick Jenkins, Sarah and Duncan are my favourite Dragons 🐉

[@jonathan0834]

She wasn’t even thinking about the deals straight away she said NO to all the offers first made

[@cornbeef]

I understand where they're coming from when they asked if she would turn it down for just 5%, but the same can be said for the Dragons, They're turning down an opportunity to get an extra 5%. Stubborness vs Greed. Stubborness won.

[@Wearethewingmakers]

Sarah was basically saying she was going to double her sales, i would imagine pretty quickly. The offer was spot on and she was a silly womem not taking it.

[@informationyes]

Peter "revealing you had another business was your first mistake"

[@yahyaraje]

I would never invest in this woman, making simple day to day decisions would be nightmare “no I’m doing that”

[@666JPF]

Imagine turning down that 20% offer 😂

[@homiekeen23]

If they say come on it's only 5% , then why can't they give it up, it's only 5% 😅

[@outsideconfidence12]

Pretty clear that she has someone else owning more shares

[@danjwalker]

How did she not understand the offer from Sarah??? And who is this accountant that's so powerful she can't budge to make a deal? I'm frustrated for this woman.

[@derekm3180]

The editing made her look dumb, but she's a global brand now, so who's dumb?

[@gianluca_ruggieri]

why refuse to disclose revenue? It's on public records and also available online directly... I'll never get that.

[@sushimamba4281]

True to style... her stubborness

[@ewene2656]

Entrepreneur: but you don’t want to know about my other businesses in this pitch. Peter: No, no go on… 😏

[@savannahjackson8513]

Touker is out… without even offering office space. Shock horror!

[@claudiogonzalez9926]

I mean she should've say yes to Sarah and then they could always have the advisors revise it and eventually don't go through with it. If she were confident about the projections and the well known sales boost that Sarah could have given her brand, she wouldn't mind temporarily giving up more than what she intended to. Even if it came out of her own share. I mean... it doesn't stack up. Unless she went only for publicity. Then it would make perfect sense.

[@whatsadog2445]

I don’t get Sarah’s reasoning with that offer. The only explanation I could think of is that she doesn’t believe she could double her turnover, which makes no sense to me. If she was certain about the doubling, she could just offer 20% and be done with it. It felt like some awkward logic (or “safety”) for little gain.

[@falsealaska]

She said no to the offer then just a few minutes later she says she doesn't understand the offer. In order to say no, you have to at least understand.

[@ManUsingLogic]

The dragons are ridiculous how they react to someone not wanting to get ripped off. Saying it’s only 5% and 40% is a great offer is asinine. It’s a great deal for you, not her. You clearly don’t value her business if you are trying to devalue it to that extent

[@WaniZame]

Born into money so not used to not used to compromise.

[@tippy8817]

Great offer from Sarah and frankly a bit thick not to take it.

[@aisha-gd2ky]

Sarah drinking throughout this pitch to get her through the branding errors

[@devanman7920]

She clearly just didnt understand Sarahs offer so just kept saying no.

[@vytautasgaldikas7588]

Is accountant even the person to ask for advice on something like this?

[@Pobsta-de7hb]

She does not understand the buy back option, and does not understand so many other things. She has listened to 25% and will not accept anything else, regardless of how much sense they make

[@thewanderingwolves90]

Her accountant potentially just lost her millions of pounds 🤦‍♂️

[@lailamani2104]

She didn't seem very bright at all. Sarah showed several times that she was willing to negotiate and this lady was sooo unwilling. She was frankly annoying

[@craigelliott12]

She did not come on with any intention of doing a deal .... she wants the exposure .. how devious

[@amrvandenadel]

I am getting irritated every time Peter is humiliating anyone who rejects his offer when he said "With 5 percent, what could happen here. You could have much more" making it sounds like he turns sand into gold, while he already rejected offers that turned into billions because of his arrogance! If 5 percent is nothing for him, then he doesn't need to be greedy and that's fine if she is stubborn and listening to her accountant. They are already turning over 8 million, which means they are already successful. But honestly, Sara's offer was great. She just doesn't understand what Sara said.