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Hey friends! I'm Eric Lagerstrom, I'm a professional triathlete, and this is my SWORKS Tarmac SL7 build video. Every time I get a new bike, I try to elevate the video that I create to introduce it to the world. It's my favorite thing to create and cycling brings to much joy to my life.
There are hundreds of bike build videos in perfectly lit mechanic shops, and I wanted to mix things up by building a bike in the most beautiful inspiring place possible. Basically bringing a complete bike into this world already in it's natural environment, instead of a sterile garage.
Thanks to Zac Collins for building this time, so I could focus on filming, and to Nick Goldston for flying to Bend to help me get the riding shots.
I hope you enjoy, please hit the like button and subscribe if you did!
Bike: Tarmac SL7
Kit: Sram Red Etap AXS
Wheels: Zipp 454 NSW
Pedals: Time XPRO 15
Saddle: SWORKS Power