Storybrand One Liner Exercise | Donald Miller | EntreLeadership Takeaways

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[@o5991]

I'm only 8 minutes in and I already have more clarity with my message then I did after watching about 2 hours worth of videos.

[@davidweiland2182]

Donald Miller: „Most entrepreneurs feel lost because there is so much different information from thousands of fake gurus out there. So we provide them with the most fundamental content about growing your business in an easy and understandable way, so that you can outsmart your competition and grow your business fast“

[@da_tech_gee]

Awesome. Here's a little suggestions to make it concise: So much different => different Thousands of fake Gurus out there=> fake Gurus in the market. So we provide them => therefore we provide you. (You are talking to the hero, remember?) Most fundamental => fundamental WAGMI David.

[@deborahwright5369]

This was epic!!! So simple and to the point. i never heard it broken down like this before! Thank you. So glad my coach Minessa suggested this! I bought both of your books as well.. I'm subscribed and eagerly waiting to watch the rest of your YT videos!

[@tainarose1812]

Have listened to this so many times trying to get it right! This message and action plan is so well done!

[@eywu]

» What is a Storybrand One Liner (1:48) » Identify your customers' problem (4:58) » Explain your plan to help them (6:13) » Describe a successful ending to their story (7:16) » Example One Liners from the audience (17:35)

[@lylesbbq]

I took Donald Miller's online course and it was worth it. I highly recommend it to everyone out there.

[@kritikakhandelwal2052]

Can you please share the link? It ill be really helpful.

[@mavericksart]

I saw he has one online in September, was thinking of taking it.

[@usmcramin]

Fantastic video. Donald Miller is such a talented guy.

[@kristenboe]

An amazing exercise I'm now sharing with my entire team!

[@sabinehayes4242]

What a great break down of how to create a successful one-liner!

[@WesternSkyMediaSpearfish]

Great stuff Donald. Really helps me clarify my thinking about my business idea.

[@Pennheart]

Thank you Donald Miller. Using this to map my life plan

[@hearthealthyhustlebyjonath7414]

Donald Miller is very talented. Very much enjoyed hearing him speak!

[@quantumpotential7639]

He's very well thought of in his particular field.

[@meganmonahan6611]

This was so helpful - especially the critiques at the end! Thank you!

[@youngbbo_sunny]

Wow.... watched this on 12/24 here today and this is THE BEST XMAS GIFT I could ever ask for!!! Thank you for such an amazing video!!!

[@kaldreacollections1814]

This was absolutely worth watching!

[@karenmeseraull8664]

I have watched this 4 times and rewritten at least 10 times. I'd love feedback on my 1 liner: "People are really struggling because they are to busy to eat healthy. I help bridge their nutritional gap by providing fruits and vegetables in a capsule or chewable, so that you can easily do something amazing for your health."

[@kajetankrott5754]

Hi Karen, awesome one-liner! Some feedback from my perspective would be to make your solution (nutrionial gap) and the outcome (something amazing) more tangible, maybe with a metaphor? Absolutely love the first part, hope I could help. Have a good one :)

[@xSonicFlashx]

"People are too busy to eat healthy food. I made a chewable capsule that has fruits and vegetables in it, so that people can eat healthy food in a short time while fulfilling all required nutritions". Hope that helps.

[@MuhammadSufyanTariq]

Amamzing @@xSonicFlashx

[@RaihanUddin99]

This one rules​@@xSonicFlashx

[@RiverValleyALLIn]

"Eating healthy is hard. I've made it easy by providing fruits and vegetables in a capsule or chewable so that you can give your body what it needs.

[@forwardslashmarketing]

Great value add to any company looking for clarity and consistency. Thanks Donald Miller and Story Brand

[@emilyprice8353]

WOW you’ve literally opened my brain!

[@ElementsBrandManagement]

Such an amazing video, always find Donald Miller enlightening. thanks for sharing 🙏🏻🙏🏻🙏🏻🙏🏻

[@markevans9095]

Genius. Simple, effective and very helpful.

[@DidYouKnowMortgage]

I absolutely loved this video. It helped me identify key issues with my pitch and website.

[@niklaslohmann9850]

Q

[@JeffTheEntrepreneur]

I inspire others always to tell a story that opens up endless amount of customers wanting to buy from you.

[@ellarae7575]

Wish I was there. 3 pauses and an hour later, I think I nailed!💪🏾

[@RobertStarkey]

Let's hear it.

[@swidjeskog]

This is really good! I liked it!

[@SweetLoner]

Awesome 👏 Thank you in advance for your help. 😁 “Many People struggle with boundaries because they don’t actually know themselves very well. We created a process for you to get to know yourself deeply so that you become more authentic and have successful relationships.”

[@mavericksart]

I love this!

[@RobertStarkey]

PART 1 - I would drop the "because they don't really know themselves". Get right to the meat of the problem.

[@RobertStarkey]

PART 2 - remove "for you to get to". (unnecessary tongue twister fillers) "... We created a process to know yourself deeply..."

[@RobertStarkey]

PART 3 - only a word replacement suggestion. Swap out "have successful" with "build meaningful"

[@SweetLoner]

@@RobertStarkey wow thank you!!! 🙏

[@blissionaires3466]

Ingenious. Thank you ever so much.

[@mavericksart]

Anyone still reading these and suggesting? I LOVE THIS video, watched it 10 times... What do you think? When it comes to relationships there is so much conflicting information. SOMOS mindfully coaches individuals to discover their own answers and ignite their relationships so they can own their happiness.

[@deborahwright5369]

Ok that's good but the first part conflicting info needs to be a little more specific perhaps... somos sounds like something i might be afraid of with all the initials... Maybe one word or less initials? Mindfully coaches seems a little ?? not sure something.. but the last part is GOLD! i love that...hope that helps..

[@AreebIrshadSimplifies]

This video is a golden nugget!!!

[@alexgroup053]

Some really helpful advice! Thanks

[@TheUnicyclingUnicorn]

One LOVE some feedback on my One Liner: "I know it's hard for fairs/festivals to find unique and original acts and that's why I created The Unicycling Unicorn so that you can get a pat on the back from your co-workers by making your customers super happy thus increasing your attendance."

[@StefinMiami]

Very helpful video! Are you still reviewing one liners?

[@sunnydays1110]

I needed this. Just started life insurance and needed to develop a few good pitches. Thank you!

[@quantumpotential7639]

How's your one liner? Been a month and was curious if you have successfully developed your one liner for your life insurance endeavors. Thanks,. And good luck. 🇺🇸💪❤️

[@TheRealSimeon]

This is very useful information. Thank you very much!

[@NefertitiHeru]

I love it!

[@amolegbe]

Donald Miller is great!

[@princeaaron3186]

Awesome seminar!

[@dawadrakpa7628]

People are frustrated about being stuck in traffic, bad customer service and over pricing that's why we offer quality service till your doorstep at a click of a button, so that you can depend on us to make your life convenient and have a peace of mind .

[@sarahheinicke3139]

wow this is so helpful! thank you!

[@davidpart1496]

Renewal Missions is about serving orphans and those with disabilities. We do that by leading teams to Budapest and Shanghai and by producing great books to be used in mentorship.

[@gitwiz]

The toilet net was a Michael Scott idea!

[@raquelfigueroa]

Thank you so very much 🙏🏻😆🙌🏽

[@mariowalker8426]

Here's my pitch: As parents, you are concerned about what goes through your children's mind. I created this poetry book called hero so that you can read and share with your children so that they'll be positive, productive and love God as young people.

[@yamilemcbride]

Mario Walker 84 seems too long? Describe the film of the kids you are helping.

[@amandareilley3759]

as parents, we never really know what's going through our kid's minds. That's concerning!!! I wrote a poetry book about being positive, productive and loving God. It's a book that families can read together and start conversations that will give parents insight to what their kids are thinking and how they feel.

[@quantumpotential7639]

I so wanna buy your poetry book so I can help my children. Thanks!

[@VinceCaron]

Great ! Did it work ?

[@_shahazmir]

Wow! Love it!

[@revanslacey]

Most us us live with emotional stuff that is painful or frustrating. At Psychic Plumbing I help people face their demons and let go of the things that no longer serve them so they have more energy available to enjoy life.

[@nobis64]

Solid, pragmatic advice

[@lexie02jones25]

Amazing!!

[@andrewgough6593]

The pain i felt from the missed handshake at the end 😂😂

[@patriciarhoden3096]

Love it

[@jooorence]

Love the exercise, one question though, what is the difference between a One Liner and Value Proposition?

[@omarkoreafx1859]

Read the book. “Marketing made simple”

[@vigilhammer]

Wonderful thanks for sharing

[@erickyei9096]

Great video

[@revanslacey]

As a man it can be difficult to find clothes that express our personality. At Skilt we make modern kilts that are stylish and practical so that you can feel great and get the attention you deserve.

[@beauxflamiano5502]

I learned so much here. Thank you so much! I tried writing my one-liner...what do you guys think? "Every business needs design, but many are afraid that it would waste their time and money so we created a system that makes design more strategic and less risky to help small businesses win more customers and defeat the competition."

[@sophyamary]

Beaux Flamiano What type of design? Since there are so many types of design.

[@amandareilley3759]

everyone says that. doesn't really tell us what you do that's different. be more specific

[@mavericksart]

Business owners are afraid of designing because of cost?

[@leniamimimi6017]

@Beaux Flamiano I would write: “ Businesses are often afraid of risky costs with less success. We have the solution to create organized designs to increase customers and make your company unique.” “Organized system” is just a synonym for “a system that makes design more strategic and less risky”. In Germany we say for a good story 3K’s. It means in English: Short, Simple, Smart. Make it short/brief, and simple to understand with a smart offer for the solution. I hope you know what I’m trying to explain. Sorry, I’m still not fluent in English. Best of luck for your company!

[@beauxflamiano5502]

@@leniamimimi6017 Thank you! It's very helpful. Good luck with you too.

[@joshsowell3804]

Anyone know where to download that groovy inspirational instrumental music that starts at 12:40?

[@aleishaalexander1357]

Such great information! Thank you! "The demands of life can sometimes make you feel like you're running on fumes. Our candles help you create an endless luxury experience in the comfort of you're own home by cultivating a relaxing, spa-like rejuvenating experience". Any suggestions?

[@RK-su4hs]

Struggling with one liner formula for a holistic medical doctor offering online consultations Any ideas or input will be greatly appreciated

[@mangomonet2464]

That handshake hug swicharoo at the end lol

[@ayushadeesexports707]

What do you guys think? "Many young individuals struggles to keep up with the latest fashion trends as they are expensive. Thats why we designed fashionable footwear at affordable prices so you can easily impress those around you."

[@KrystofBartos1]

Love it!

[@ibrahimhayek1204]

What would be a good one liner for a wedding photographer

[@samanthatwigg6302]

Most women alcoholics don't know where to go for help. I give them the structure and support they need to live the life they have always dreamed of.

[@quantumpotential7639]

Most women alcholics didn't pay for their drinks. And that's an indication of a much bigger problem going on. Fix THAT, and you prevent the problem in the first place.

[@TRAllen-xx6qd]

Is it storybrand33444 or 33444storybrand?

[@creativelydior]

Hows Mine? Many female entrepreneurs struggle with websites that don’t convert into sales so I build simple and effective websites that bring in customers + sales so they can start making money again.

[@nobis64]

Donald Miller mentions “a book he wrote about what content should be on your website” What is the name of that book???

[@shantanu_kumar]

He is the real 'Don' Draper!

[@avibrarbrar]

People fail because they try to write a one line masterpiece in 5 minutes… one way is to write at least 20 one liners and selecting only 2 then testing them with real audience. The one that grabs more attention is the one you been searching to express you value proposition.

[@wendybryanmichaels]

you are great! Just ordered your book. BTW - cows do feel the branding. It's horrific. The same as if you were branded with a hot iron.

[@aurelianspodarec2629]

Yes, but that I believe is done for marketing. Look what markets do, they paint animals as if they had a happy life, when most animals don't. Most animals are slaughtered at a baby stage of their life, living in horrible conditions etc.... but ofc if you tell people that, they won't buy it, so you show them a picture of a cow, that is happy on a green field which at the same time, the green physologically speaking is seen as friendly, just like blue social, purple royal etc... Hence you have vegan activists that actually try to break this brainwashing of how the food gets produced or whatever, because the marketing sells a story that might be true for like 1% of the animals. I think marketing at the end of the day is just psychology/sociology - sales. If you wanna make money learn people, and you could even sell something horrible. Plus, many people are also stupid on the topic, so if you talk bs, as long as its credible, they will believe you because its not like they know ay better, so they will take you as an authority. Won't work for people that know something, so that can be easily breaken, but the world is big. I know when someone says they like to cook or such, but then I look how they hold the knife and such, maybe they like it but that doesn't mean they know how to do everything properly or use the tools etc... I only know that because I wanted to get efficient at cooking so I've watched and read some books about it... so now even tho am not an expert, I can tell if someone is talking bullshit about it or not etc...

[@DrAashishMathesul1dentalclinic]

Very good

[@vanessalewis9882]

Thanks, my business has multiple problems to solve, I assume this means write multiple one liners

[@blissionaires3466]

Vanessa Lewis Why not become an expert at solving ONE specific problem?

[@kina0071]

“Most people struggle to talk about how scared they are of the Terror Barrier that has them in a stronghold of fear in their businesses. We have a process that helps them pull down those strongholds and smash through the terror barrier so they and their businesses start growing again.”

[@SuperXray15]

Repetition !

[@wahoocharlie]

Solid effort, but what is the terror barrier? Is there a way to be more specific?

[@9svm]

the guy one lined his team to learn the one liner

[@yahussain39]

Help me with your opinion. Most people have hangovers after a party we have a harbel tea beverage that will have your hangover over so can have an energetic day

[@gkylerichardson]

"Many businesses make the mistake of marketing their product’s features rather than its benefits, so I create graphics and visuals that communicate the emotion behind the product to compel customers to take action." It's a work in progress. Any recommendations for improvement?

[@SuperXray15]

"Many businesses make the mistake of marketing features rather than benefits, so I create graphics and visuals that communicate emotion compelling customers to take action."

[@dothework4915]

Most businesses don't know how to sell their products to consumers. I create graphics that ...

[@9svm]

nicole with the clutch liner

[@nikkydoualle]

"Most crew members struggle to bow out yachting so we created an escape hatch process which ensures them a peace of mind with their finances and life's freedom."

[@nikkydoualle]

I have adjusted it to: "Most crew members struggle to disembark yachting so we have developed an escape hatch process plan which ensures them peace of mind with the land life they desire!" ;)

[@MrsJMU]

I would love the contact info for the woman who does the cyber-security for individuals. I've been looking for a business who does this exact thing.

[@raeallenmedia]

Have you tried googling her storybrand? If she put it on her website, as instructed, you should be able to find her website. :-)

[@MrsJMU]

@@raeallenmedia I did. I went back and re-watched and wrote down all the key phrases. Nothing.

[@jenniferwoods3410]

Hello! I would appreciate some feedback on this one-liner: "Many people or businesses struggle to keep up on their financial books, so they worry where their finances are at. I have a 3-step process to provide that information so they can have peace of mind about their finances.

[@simone.aracely]

im struggling right now gosh

[@elizeupereira7608]

Tudo começa com um problema (2:29) Catuca a ferida (2:46) Ex: (3:26) hora de Mencionar o produto (3:53) Ex2:(6:34)

[@andrewchen3151]

Most people want to keep their smile looking and feeling great. We straighten your teeth so you can have less pain and a more confident smile.

[@leniamimimi6017]

I would write: “ Many people suffer under toothache and are ashamed about their teeth. We dissolve your toothache and the shame, so you will feel much better and relieved. ” Because it specifies the most problem why people need to visit a dentist (including me).

[@quantumpotential7639]

My teeth are so crooked they required law enforcement to straighten them out.

[@JacobLethbridge]

I need some help. I am starting a new NLP (Neuro-Linguistic Programming) business. This is what I have so far, but I need feedback: Have you ever found yourself trapped in a negative thinking pattern? We use the top NLP techniques to give you more choice and create freedom in any area of your life. Appreciate any feedback! Thanks!

[@dothework4915]

Great start. Feels like the problem has to be more pronounced...what does negative thinking create/break that is worth solving? Secondly, does anyone care that the solution is NLP? Most people would probably not know what it is and would trail off. Good luck!

[@SassyDogFashions]

How do you do this with a cute dog harness? Most pets and their owners don’t know how to dress stylish, so we help you be unique with your let’s style.

[@wolfvision9825]

Fkn badass

[@YesitisDex]

20:00 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@alexgroup053]

What?

[@natalie_kendel]

Why would you play loud music while people are trying to think?????

[@marshallviliesis]

It is for the video so we know it is still working.

[@churchbrother]

Would love to get your feedback on my one liner! "Building and managing your own website is very stressful, but I have the best process to make your website stand out so you can focus on your business with one less thing on your mind."

[@da_tech_gee]

What does the website help the hero do?

[@faheemwaqar1472]

But We,could not see you dna.

[@jl1090]

THAT'S WHY COMPANIES PAY THE EXPERT MARKETING GURUS BECAUSE THE FIRST WORDS THAT COME OUT OF YOUR MOUTH WILL BE REMEMBERED!!!!!!!!!!!!!!!!!!!

[@ArnoldVeeman]

So to put it simple: Customers problem: They want to sell out tickets How to help them: "We ensure you that we sell out every available ticket within 2 weeks... Successful ending ... So that our customers have a wonderful experience, we too + revenue" Within two minutes! LOL

[@user-xc2ok6ef7d]

한국어로 번역해 주세요

[@insaneinnixa]

Does your dog poop in your yard? We have dedicated technicians who will clean your yard so you can enjoy it again.

[@picklepirate]

I think this can err on the side of gimmicky if not done correctly. There's a lot of hook/clickbait headlines, that this message can easily turn into noise if it's not crafted into a good story

[@sharpesigns2410]

How's this one: It's challenging to resource quality local sign installers for national roll-outs. Our So-Cal sign installation teams have a proven track record of success ensuring results that drive repeat business. You can depend on us to make you look good!

[@RobertStarkey]

Your trying to be cute with part 3 - get to a real result... Rework that part and repost it for critique

[@nancyholm6924]

You are working 2 jobs in order help support your family. My business will let you work from home on your own schedule so you can be home with your children everyday instead of taking them to daycare.

[@SuperXray15]

two better than 2

[@StriderAW]

Every business has downtime. We give owners the tools they need to text their customers, which has a 98% read rate, within 3 minutes. This allows them to target very specific times, with sales & promotions, and to keep their loyal customers coming back.. And bringing their friends with them. Here is my card, when you are ready, Text me.

[@middleclasshealthcare]

storybrand33444

[@jl1090]

SHOOT ME KNOW... I HAVE MANY PEOPLE THAT LISTEN TO THIS BUT STILL DON'T UNDERSTAND WHAT THEY ARE SUPPOSE TO SAY... THE LAW OF PRIMACY STATES "WHAT'S FIRST LEARNED IS BEST REMEMBERED." IN OTHER WORDS, THE PIONEER ALWAYS WINS... DO SOMETHING DIFFERENT, SAY IT CONCISELY AND YOU WILL WIN REGARDLESS OF FUTURE COMPETITORS... IT'S THAT SIMPLE!!!

[@SickOfJunk.]

But its the 2nd mouse that gets the cheese.

[@IamMunyan123]

boooorrrrrrinnggggggggg

[@jl1090]

THIS IS THE BEST WAY TO RUIN YOUR PRODUCT FUTURE SALES...

[@ABLETravelPhoto]

Single Mom Physicians have double the stress on their time and resources. We help physicians unload their stress so that she can find joy with her family and her medical practice every day! @SingleMomMD

[@perryweber1675]

You knowwhenyouralaayslookingforastateofficaltocerifyyoursinature .what do 2do