EP 5: Effective brand strategies for emerging luxury brands with Louise Darko

A multi-hyphenate creative, Louise is a seasoned Brand Consultant with over 15 years experience, skilled womenswear designer, and a dedicated community curator with an unambiguous passion and perspective on consumer behavior and market trends. Her expertise lies in leveraging cultural insights to craft consumer-centric strategies that resonate with diverse audiences.
As a British Ghanaian, born and raised in the UK, her own cultural background has instilled a profound appreciation for cultural diversity, which is pervasive in allh er work. She holds a Bachelor of Fine Arts in Fashion Design degree and Marketing qualification from Atlanta, where she cultivated her skills and passion for storytelling. True to her multi-hyphenate identify, Louise also convenes like-minded contributors and curates cultural conversations through a community platform called the Multi-Hyphenates dedicated to fashion, community and promoting inclusivity within the industry.
In this episode
The state of branding in Africa right nowHow branding become an avenue for cultural conversationsKey considerations that brands should be mindful of when creating for African consumers given the diverse cultures on the continentTrends or insights informing what audiences are looking for in the brands they consume or interact with dailyDifferentiating factors that brands need to incorporate into their strategies to make their products or services more resonant with African consumers
Links
Subscribe to our YT channel ⁠⁠ / @africaonluxury⁠⁠follow us on IG/ LinkedIn @buyimafoko @africaonluxury For media and sales enquiries: [e-mail] @louminescent_ on IG