Facebook Ads Course: Facebook Analytics

[@marketingmei]

Agree that this is not so much a Facebook Analytics tutorial, but more of a Facebook metrics overview. Nonetheless, great job going over how to understand each metric! It can definitely be overwhelming out the gate when you don't know which metrics are important because there is a lot of stuff in there, and most of them are junk depending on what your objectives are. I'd say the 3 biggest ones to focus on ROAS, cost per result, CPM. Everything else is really secondary if those numbers are solid!

[@ashkanahmadi]

I've been doing fb ad for a few months and i never knew this. thank you so much Jessica for the concise and useful information.

[@jeremyl.7648]

Jessica is one of the most talented presenter i ever seen on KZbin and course presentation tutorials... She is pleasant and amiable, speaks clearly with proper diction, smile always, and the pace of going thru the videos is perfect. Embarrassingly i am a competitior user of another dropshipping platform, but yet i spend most of the time on Oberlo's channel learning dropshipping. Omg. ://

[@Hamoteine]

Thank you Jessica. I've always been confused and lost when it comes to facebook analytics and this 12 minute video helps allot. Now I feel I can run facebook ads and know what I'm doing. lol Thank you so much! Just the video I've been looking for.

[@mahdishabazz6660]

I am not a drop shippper, but I just finished the 3 part course on Facebook ads it was fantastic It deserves a big thumbs up.. I hope to learn more

[@provhoganlmt2140]

Jessica, I did well with frequency and numbers but didn't get any add to carts or sales. I spent $20. I am tempted to go with a completely different ad as I chose a unique bathing suit that is perhaps not as salable as what is needed for facebook. Thank you! At least I can review the charts now as well as create ads. It is a LOT of work! I'll keep watching your videos. You rock!

[@Oberlo]

Hey Ajith. Could you explain more of what you mean by that? Do you mean how should you price the product? If you're outsourcing your marketing efforts you'll want to have enough of a margin to ensure you have additional marketing funds. However, I'd say it's best to learn about Facebook ads and marketing when running a business to at least understand the basics. 🚀 -Rio

[@stylusmonkeydarrenyeow6204]

Great video series! Super helpful, though can I clarify the bounce rate calculation? I think there's an error in the calc? Bounce rate is usually the total visitors to a website who 'bounce' without interacting divided by the total visitors to the page - so, in this case, the bounce rate using the data would be: ( Clicks (All) - Content Views / Clicks (All) ) x 100 Using the figures in the video: ( (168 - 93) / 168 ) x 100 = 44.6%, the inverse of the 55% mentioned in the video. So using your own guidelines of anything below 50% bounce rate is good, you guys did better than stated :) Other than that, wonderful video series and Jessica is fast becoming one of my favorite presenters on anything. Bought the course too! - Daz

[@staycdnb]

I just watched the video and was looking out for a comment like this because I thought the same thing :-) I think it was a mistake and she did the 'stay on' rate instead of bounce rate so yes they did better than they thought. I agree that Jessica is a wonderful presenter! She's amazing.

[@arsalanyousaf8379]

Hey thanks for the formula, haha. I was scratching my head to get the bounce rate ..

[@arsalanyousaf8379]

Total clicks 168 - 93 = 75 × 100 = 7500 ÷ 168 total click = 44.64%

[@EricNivoBeats]

Love the break even point analysis and overview. This video provides great direction for how to interpret FB ads results to drive multiple aspects of your advertising and sales funnel. Thank you. You have a new Subscriber🏆🥇

[@sanfranciscogolden-crime2195]

Jessica, this was so helpful! I thought I knew a lot about FB ads but this really helped. THANK YOU SO MUCH AS ALWAYS! I look forward to each and every video you put out.

[@Oberlo]

You are so welcome! Have a great day! -Jessica 🙂

[@Toonboxstudio]

Wonderful video, clearly explained and full of value. 2 thumbs up from me. Thank you for creating it :)

[@Oberlo]

Thank you so much! 🙂 -Jessica

[@braytonbushby]

These videos are great. Thank you. Question: wouldn't bounce rate be 45%? 55% viewed content so 45% bounced, no?

[@stylusmonkeydarrenyeow6204]

I think you're right on this Brayton, I think that calculation was incorrect.

[@huzaifaali2639]

I had the same ques

[@fitnessguru4880]

Thank you Jessica I look forward to courses at the shopify of your production because your style is easy to understand

[@Oberlo]

You're most welcome! Thanks for your comment. -Jessica 🙂

[@jamesrichard6899]

You helped me SO MUCH!! You're my new queen!! Thank you!!

[@provhoganlmt2140]

I've been waiting for this class! Yay!!!! Thank you!!

[@Crowscendo]

I GOT MY FIRST SALE !!! but I am still trying to figure out how to get more XD

[@peacepeace8662]

How much do you spend on ads?

[@caraquegno]

So excited! Thank you for following up on this series!!!

[@mehmetiirfan]

good presentation skills Jessica, I recently started to follow you, valuable lessons,

[@Oberlo]

Thank you! I'm happy you're enjoying these videos. If you have any questions don't hesitate to ask. 😄 -Jessica

[@dangelodon]

Thanks for the video, I usually just sell to United States, but I try to pick up many interests, where the auction costs are low. Dogs interest usually is expensive, but Petsmart and shop stores are a little bit cheaper.

[@Oberlo]

Awesome idea, please let us know how it works for you! You got this. 🙌 -Kitana

[@directajith]

the best video in this category. but can you also explain how to fix the pricing if ad is created by an agency for a client?

[@JuliusRamos]

This is so helpful, thanks Jess!

[@shams_shimul]

Hello Jessica, I really love your videos cause I find true values in them. However, here's a suggestion. Please link all the videos in the description that you refer to within the main video, so that we can watch them one by one while maintaining the focus.

[@Oberlo]

Thanks for your comment! You're the reason we continue to improve... will do! -Jessica 🙂

[@mariaalvarado7060]

That was amazing thank you for the follow up series it connected all the dots for me thank you ❤️

[@-fayada7239]

Jessica, you are the best every time

[@mbongenimasilela863]

Hi, thank you for this video. I would like to ask, what if your bounce rate is 100%

[@linelundsrensen159]

Where is the video where you make the video ad? I've only seen the ones where you make the photo ad.

[@tenacious1]

Thank you for the video. I could tell that a lot of work went into creating it. Also your videos always have great content and I love that they aren't gimmicky. Seems it all boils down to trail and error with attempts to lessen the errors lol

[@Oberlo]

Thanks for your comment! Yes, trial and error and testing are all part of the success equation! -Jessica 🙂

[@TBHealthy]

Thank you much for such a great explanation of features that were unknown to me until now! Great vid. Please share more like this :)

[@EggForAllAllForEgg]

Hello Jessica, this is so helpful! Would you also create how to read CBO results? Thanks a lot!

[@rexreyes4034]

Thanks you for this vid, Jessica. I noticed that there were no video suggestions appearing where the arrow points at.

[@Oberlo]

Good eye! We'll look into it. Thanks! -Jessica 🙂

[@kevinwcm]

Been waiting for this for a long time! Thanks for the sharing!!!

[@kevinwcm]

Your facebook ads layout is so much better. How do you enable that new layout?

[@MrSWANDADDY]

This is such excellent content, Very helpful.

[@doortoodoor1289]

scan you explain conversion and engagement campaigns and the pros and cons? do you have a vid on that?

[@marketingmei]

Conversions campaigns are good for getting real dollars from sales and subscriptions. Engagement campaigns are basically used to build up social proof by capturing likes and comments so new customers have more trust in your brand. Hope that helps :)

[@arsalanyousaf8379]

Hello, Very helpful tutorial, thanks a lot. Please help me understand. I have selected exact same column in performance & Conversion .. But after applying I discovered I am missing tab >> View content

[@ElectroniqueB-darija]

thank you.. really very useful

[@Elle_M717]

Very helpful video! Thanks!

[@13anna07]

To my mind a bounce rate should be calculated as ( Views -Clicks)/Views

[@aquagreensorganic]

Isn't duplicating the ad set and editing the copy to include only australia better than editing the original adsets? Won't that affect the facebook optimisation process? Either keep the original and the new running or let the new one run and turn off the original. Thoughts?

[@MechYashesh]

Same question...

[@Oberlo]

Hey Ainesh! It would depend on your budget. If you are able to run both and test them, then it would be the most effective because you can see exactly which one is working better. -Jessica

[@ZezBabsail]

I got 4.5% CTA , my bounce rate 41% but my cost per content view is 0.61$. this is my first ads I run and I don't know what to do next !

[@dioscorojrpeligro98]

Hi jessica good am here from the philippines. I hope your well while reading my post. I really love how you help starter like me in this business. I want to know if theres any possibility that the facebook pixel can generate the report even if youre still running the ads? I also notice that my CTR ave. at 5% but I don't see any content views. should I worry about it? thanks and more power

[@Oberlo]

Hi there! Yes, definitely. Check out this guide for more detailed instructions (bit.ly/2y7DE7i). Also, double-check to make sure your pixel is set up properly using the Facebook Pixel Helper! 🙂 -Jessica

[@bballerazim]

Thanks Jessica for great content

[@Oberlo]

You're most welcome!

[@MechYashesh]

Thanks Jessica.. I have learned a lot..keep posting such a informative video

[@ivalinapasse2469]

Very Good Thank You Jessica!!!!!! I am Hanging in there.

[@Kinoti_inoti]

Thanks a lot for the tutorial. However, I still feel left out when it comes to interpreting Facebook analytics data report for app installs goal. Can you help?

[@Oberlo]

Hey Isaiah. Are you running ads specifically to get app installs? I would suggest finding a video specifically for that. Our content will be mostly based on conversion events for ecommerce. Although some of the information is transferrable, we don't have much about how to analyze data for app install goals. 🙂 -Rio

[@doortoodoor1289]

man the learning curve is steep! great info and your expanations are very good. i want to ask if you can tell us if you have an ad campaign as say an engagement, can you change this type of campaign say to conversion once you see the numbers of the initial engagemnet campaign or do you have to end that first campaign and start a whole new one under conversion? u c? i c under an engagement campaign i get zero ctr but i have over 5,500 reaches and 1,000 engagementst on a 1 day ad campaign. this is mind boggling to figure out! I am trying to sell an online import export course i wrote.

[@marketingmei]

You can't change the objective of a campaign, but you can create a new campaign for conversions, set up the ad set, and then take the post ID from the original ad that you ran under your engagement campaign in your new conversions campaign. That's the best method to ensure all the likes + comments remain :)

[@jorgem18]

FINALLY!!! Thank You Jessica /oberlo!

[@Oberlo]

Happy to help! 🙂 -Jessica

[@ElliottPrendy]

Jessica is a legend!

[@leahyo0000]

How much was your dog water bottle ? ( sold out now) I want to know if it is worth spending $5/day for $20 retail product

[@coredirect1152]

It says you targeted an audience of 27,000,000 . In the Facebook ad course it seemed that we were narrowing down to 200,000 - 500,000. Can you please tell me why it was different when you actually ran the ad please?

[@dovydasurbanas4954]

Would like to find out as well.

[@Oberlo]

Hi there! Good eye. There is no specific success formula. Most of our team suggests using smaller audience sizes. Some find success with the larger audiences. Apologies for the discrepancy here in this video! -Jessica 🙂

[@coredirect1152]

Oberlo no problem . Thanks for all the info

[@Oberlo]

You're most welcome! -Jessica 🙂

[@karlkong5322]

Great Video!

[@kaibusuttil1841]

Hi Jessica, since the content views are the number of people that viewed the product page, dividing that by the total number of persons that clicked the advertisement (93/168) multiplied by 100 is about 55% - This is the percentage of people that actually stayed on the product page. In other words the bounce rate would be 100% - 55% = 45% not 55%, right?

[@huzaifaali2639]

I had the same question.

[@urbancribs4200]

In which video we can understand facebook anylytics..as what is the deapth of cpc and all the other terms so as to review our add anylytics.

[@barak499]

I would love to know why in the location you chose the US, Canada, UK and Australia together together and not set up a campaign separately just for the US and a campaign separately for the rest of the countries?

[@acegadgetz8070]

Hi Jessica.. great video...as always! I really look forward to watching the videos and learning lots:-) Just an observation though, i looked through the thirstypup website and found it really clean and easy to navigate. I really liked the style of the site but there isn't a link where if a customer wants to contact the site? Like a contact us page or a contact email? Or am i not seeing the link? Is it allright to not have a contact email? Please advise!

[@Oberlo]

Hi Ace, thanks for your kind words! I haven't added a contact page yet, but absolutely should! I think this will go a long way in making customers feel confident in purchasing because if they have any concerns or questions they know where to reach out. -Jessica

[@acegadgetz8070]

@@Oberlo Cheers Jessica! Thanks for the reply! :-)

[@Rafael-hk9pg]

When retargeting an ad, the potential reach will obviously change. Is there a rule for the potential reach on retargeting ads or is that only for first time ads?

[@marketingmei]

1,000 is the minimum audience size for your retargeting to be remotely effective. You can use lookalike audiences of your website traffic and layer that into your ad set to increase the size of your retargeting audience :)

[@dmarkjeantine6878]

Wouldn't it be a 45% bounce rate? because that would mean 55% stayed and the other 45% bounced? or am I not understanding this

[@Oberlo]

Hey Mark! Nope 55% bounce rate! -Jessica

[@johnjanzen7257]

So how is under 50% a good thing ? I have a 6% but doesn't that mean bearly anybody viewed my content ? I'm so confused now

[@mbongenimasilela863]

@@Oberlo So my CTR was 7 and my content view 7. That is 100%, is it good for me or what?

[@robinsonvega1171]

Thank you, I like this course, I look forward for more course. Jessica I keep getting this on my Shopify ( Facebook Marketing is not connected to a Business Manager. Connect a Business Manager. Now when I try getting this setup on FB, it won't connect.

[@Oberlo]

Hi there! Sometimes this happens. Be sure to sever your connection on Shopify altogether, set up the business manager and then reconnect. That should sort it out! -Jessica 🙂

[@BlueBearOne]

QUESTION: *Why* are Cost per Content Views higher in the United States than other countries? Thank you for this video. I found it to be a great primer.

[@MechYashesh]

Facebook ads work on Auction based so the more ads runs to the targeted interests the more expensive ads to be......more and more people target USA so the cost is more on ads spent.👍

[@Oberlo]

Hi there, thanks for the question! It's because ads cost the most in the United States as it's a very competitive market. However, it also has the biggest customer base in the world! -Jessica

[@BlueBearOne]

@@Oberlo Thank you Jessica and Yashesh. I greatly appreciate the insight!

[@NikkTaylor26]

Running ads blind and I’m only about $70 in the hole. Thank you for this.

[@MrSWANDADDY]

Do you offer personal mentoring?

[@jinraigami3349]

Hi Jessica, could you focus on CBO next? as FB would change to that by Sep?

[@Oberlo]

Hi there! We'll definitely look into it! Thanks for your comment. -Jessica 🙂

[@listener1000]

hi, here given are total clicks 168, CTR is 3.9% but content view is 93. Are content views coming through from other sources other than click throughs ?

[@Marketingparalatinos_]

What if my my audience is narrow per language in this case, the charge per click is low , but the number of people engaged is low ?

[@mania7927]

@Oberlo Hi thanks for the info, when i set up the columns i realise there is no information shown for purchases, content view etc. Does this have to do with Pixel set ups ?

[@arsalanyousaf8379]

Yes, I discovered that too.. Pixel setup data . Also when campaign objective Conversion you will have to choose event ( add to cart , purchase, content view ..)..

[@guilhermecoutinho6744]

Hi jessica great content as always your videos really help me a lot. I have a question I already build a good instagram and Im about to put money for the first time should I put it in a giveaway or in facebook ads? I also don't have followers in facebook is this a problem? thank you

[@Oberlo]

Hey there, thanks for the question! Unfortunately I can not decide what you should do with your budget. However, I would look into what a giveaway would ultimately bring you compared to Facebook ads. It's okay if you don't have followers on Facebook because you can also run Facebook ads on Instagram. Hope that helps! -Jessica

[@Shubhambapna-way2success]

Awesome Jess :)

[@scofieldooo]

I think there is a mistake at 7:40 the bounce rate is not 93/168. I think this rate represents the pourcentage of people who didn't bounce

[@coffeebox4020]

Hello , my CTR is %7.6 but I have not get any sales or add to cart , Do you have any advise to get sales ?

[@Oberlo]

Wow that's an amazing CTR! It sounds like you have to work on your product page. Make sure you've got a well written product description and that your product is on sale. Consider looking into a countdown timer as well to help conversions! -Jessica

[@drariflatif2550]

Hi madam, thnx for nice information please guide i try to take every measure possible but still facebook block my account whenever i try to boost a post of my product im feduo of trying over 50 times

[@ashkanahmadi]

Is there going to be new fb ad analytics videos coming soon?

[@Oberlo]

Hi there! We're always cooking up something new, but in the meantime, I've got this article for you to peruse (bit.ly/2YrcNhm). Hope that helps! 🙂 -Jessica

[@igservice2795]

WTF View Content conversion are you serious??? You should always start with Sale P.S: Start learning fb ads by people that dropship & have experience running ads, not by Shopify employees

[@mikewazz8986]

I agree. Some of the stuff this lady comes out with makes me smh. Learn for the pros who have done this and become successful not from shopify who don't care if you make it or not it.

[@skoczekS1]

The other thing is that clicks (all) is bullshit. It doesn't mean that all people open a website. View Content tells you that but there is no way you can calculate bounce rate this way.

[@andresuazo6129]

@@skoczekS1 I'm confused by the bounce rate calculation. She said 93 people of the 168 clicks saw the content. 93/168=55% and anything lower than 50% is good. However, let's say that 160 of the 168 clicks saw the content. Which sounds pretty good because it means almost all the clicks saw your web content. But by that calculation you get a 95% bounce rate which would mean that it is bad? How does this make sense? Am I doing math wrong? If you minus 95% from 100% you get 5% bounce rate which now makes more sense.

[@guillezorro]

But in an earlier video she said that View Content was best for your first time running an ad as it warms the pixel up and allows FB to optimise for ATC and PUR later on. Please explain this to me though as I'm confused. Thanks!

[@sailubodmarla4977]

Thank you mem. i want to know to shopifi and alibaba accounts please tell me

[@اتقياللهفينفسك-ر5ح]

Thank you

[@crystalm2759]

What software did you say you used to create the video?

[@JuliusRamos]

I guess it was Camtasia

[@Oberlo]

Hey Crystal, it was Camtasia! Though you can use any video editing software like Adobe Premiere Pro or online ones like Animoto too. -Jessica

[@gadguru415]

what is the perfect time and day of the week to launch an ad ?

[@Oberlo]

Hey Solomon, I created the video myself after ordering a sample of the water bottle. The perfect time and day depends on the platform and where in the world you're advertising. Here's more information (bit.ly/2L8BZYt)! -Jessica

[@jayjayf9699]

To see the add to cart in reporting you need to have the add to cart event java code installed right, the base pixel wont pick it up by it self will it?

[@marketingmei]

It does pick up add to cart events. If you're using Shopify or another popular website platform like wordpress, squarespace, etc, the integration between Facebook is smart enough to track that in addition to events like initiate checkout, add payment info, etc :)

[@jayjayf9699]

@@marketingmei i dont think the base pixel will pick it up on its own, maybe in the meta data of the the page view hit

[@marketingmei]

@@jayjayf9699 what platform are you using? Shopify?

[@jayjayf9699]

@@marketingmei wordpress, but if im only using a base pixel its only ganna registar a page view hit regardless of which platform

[@jayjayf9699]

@@marketingmei i assume your using shopify where the custom pixels are probably automated by copying and pasting in the relevant boxes

[@hariomaggarwal7757]

Hi Jessica. I have a CTR of 10.19% but no sales. Am I missing something here? Also I have 97 content views and 110 clicks. So does this mean that I have a bounce rate of 88% or 12%. oh this is so confusing

[@taolei922]

Try to low your price of product

[@alexandruzelinca8695]

I try to arrange my columns but every time when I close my Facebook page, they disappear. Of course I press "apply" but it doesn't help to much... 😕 How do you save your columns? Thank you! 🙏🏻😊

[@Oberlo]

Hi there! If you're pressing apply and it's not saving, it sounds like you might have a browser issue on your hands. Have you cleared cache and cookies? Or, are you able to get it to save using another browser? Those are a couple of things to check. -Jessica 🙂

[@gadguru415]

how did you get the video used in the ad?

[@Oberlo]

Hi Solomon. I ordered a sample and made it myself! -Jessica

[@Glamoroushairme]

HELP!! How can you respond to a person on a facebook ad under your business name instead of yourself??

[@jacko89d]

What is considered an ad click? Everything? Image/video click, link in caption click, button click...?

[@arsalanyousaf8379]

Whatever is added in Ads should be counted ad click .. Product image, description etc It could be video too.

[@kajallodwal2823]

Hello, I have a difficulties to run facebook lead generation for australian client. When i select austalia country location the facbook estmitated result shows very very low reach and zero leads . I cant figure this out why this happens. And i run the ad inspite of this issue but i dont get good results. Please anyone help and guide me to resolve this issue🙏

[@migman1]

But the info is good and I was able to slow the video down a notch.

[@Healthliving23]

Jessica can you guide me please if i gets stuck somewhere

[@Oberlo]

Hey Tirath! If you get stuck along the way, you can always reach us at [e-mail]! 🙂 -Jessica

[@COSMO_INC1]

why Facebook analytics are no longer available?

[@Oberlo]

It looks like Facebook decided to remove their analytics tool. Unfortunately, we aren't privy to that decision so we're unsure of why it happened. 🙂 -Rio

[@COSMO_INC1]

@@Oberlo but can we see analytics in ads manager?

[@Oberlo]

Hi there! 👋 Because much of the information shown on Facebook Analytics can now be found through Facebook's Insights, Business Suite, Ads Manager, and Events Manager - Facebook decided to discontinue Analytics in an effort to consolidate its tools. You can learn more about the decision here (bit.ly/36Aa2jZ). -Iris

[@COSMO_INC1]

@@Oberlo Cool! Thanks for informing me about this!

[@urbancribs4200]

Hi jessica..i would like more videos frok you for facebook add testing with anylytics

what? bounce rate = view content / clicks? so if you have less and less view content for the same amount of clicks that means you will have less percentage? isnt that better if people who click also view content? fo if you have 168 clicks the view content aproaching clicks should be better no?

[@Elle_M717]

I'm the 200th person to like this video! Did I win anything? :D

[@Oberlo]

Knowledge! 😉 -Jessica

[@linelundsrensen159]

How could you see it was a 55% bounce rate, can you send me the math in writing :)

[@Oberlo]

Hi there! You can use apps like animoto.com to make video ads! It's one of the crowd favorites around here. Hope that helps! 🙂 -Jessica

[@yikim9415]

i love you sweet heart!!

[@paolomoutran331]

Hello, I dont know why my pixel didn't work and the view content button is still red.

[@Oberlo]

Hey Paolo! Why do you think your pixel is not working? Also, your view content button is red because you've never used it before. Once your run an ad and it sees activity, it will be green! 😊 -Jessica

[@paolomoutran331]

@@Oberlo Hello Jessica I did run an ad, I can see my amount spent, frequency, clicks and CTR only and the rest are all blank fields.

[@Oberlo]

Hey Paolo! Please take a screenshot and send it to us at [e-mail]. We'll be able to have a closer look to hopefully identify the issue! -Jessica

[@itsjustmebeingme468]

in the second video of the course, your audience size was 300,000 people and you left the language blank,

[@ryonlyon]

It's great to offer videos of other resources, but 5-6 times in this video is very distracting.

[@lascosasdemusita]

Please, please put subtitles en spanish

[@Oberlo]

We're on it! Thanks for your patience. 🙂 -Jessica

[@pixlfeed]

A CTR of .5% is fucking horrible. You don't want anything under 1.5%

[@zakiraheel1296]

Facebook has disabled my account what i do now please help thanks

[@guillezorro]

Start Google Ads

[@Oberlo]

Hi Zaki, I'm sorry to hear that. I've had a Facebook account banned before and it is very frustrating. The only thing you can do is dispute the ban or start a new account. -Jessica

[@tudor888]

Um... this is NOT Facebook Analytics. Otherwise the reporting tips are useful for beginners.

[@donmeng3791]

do not delete my link if you are true

[@lydiahill-expertineradicat657]

Long intro.....?....

[@krcinternational1772]

ho to prompt f b dating offer