How Glenn Martens Saved Diesel & Y Project

[@hnry225]

new fashionlover4 video babe wake up

[@coolman000099]

I’m up, I’m up !

[@sjajajjbsbdbdhwi9057]

real shit

[@devonstoomuch]

"babe" lmaooo sike

[@JovianRecords]

I usually agree with almost zero of what you say haha, but I watch all your videos because of the great lengths you take to dissect & breakdown all things fashion. You're super talented at what you do man

[@fashionlover4]

Interesting, care to share any of your opposite opinions?

[@JovianRecords]

@@fashionlover4 I think it’s more of our specific views on capitalism actually haha. Would love to go live together & speak!

[@wearlucinda]

I liked your point about how logos get stale quickly, hence why brands reinvent them so often to sell more. I do like the new Diesel logo pieces but they're definitely tailored to the instagram/twitter crowd and I can see it getting old pretty fast. It just feels aggressively trendy.

[@MinecraftKid120]

yep

[@fashionlover4]

​@@MinecraftKid120 yep

[@sens125]

I totally agree with you, however I also think that Diesel really needed that. I think they needed this trendy launch to let people know they’re on their way back. They got all the attention and I think Glenn knows as well.

[@matteosoffritti8497]

this demonstrates that creative directors are the pulsating soul of a brand

[@understitchYT]

This was such a good background to Y/project and to Glenn, such a shame about Yohan, he was such a talented designer in that Rick Owens way. I wish I knew you were doing this because I wouldve sent you the images I found of their collections all the way back to the first collection (aw11). i loved this video, Martens is a genius, viva y/project 🐐 (Thank you for the shout out 🙏)

[@kast4092]

Jeez at the end you reminded me of Vivienne's death and it's kind of surreal to think the old era of designers are truly and seriously starting to die, albeit their influence will last for decades probably centuries but there will seriously be nothing new coming out of geniuses issey, rei, yohji, Westwood, etc in just a couple more years

[@mcjake5100]

There's no way you're fifteen, I now respect you even more, you're doing amazing work with this channel

[@TravisFirestine]

Great video! Glenn Martens has been my favorite designer this past year so I’m very excited for 2023 🙏🏼

[@doa3567]

Another banger video king. I do want to say that i really appreciated diesel's FW22 collection because it was a really fresh take on the y2k aesthetic. Like y2k is not going away any time soon, and they really embraced it while paying homage to Diesels past in a tasteful way. Old Diesel was a fairly big contributor to that sort of trashy all denim look, and Glen went nuttss putting a new twist on it, making it one of my favorite shows of the year. Aye but I see where you coming from, finally gave me something to disagree with, I was starting to like you a lil too much if your catching my drift 😉

[@martincanart7418]

Why do you think y2k is not going away any time soon? It will die out like any trend and even tho in my opinion Glenn does an excellent job at making collections that fit in that aesthetic I too am kind of worried about him not finding a way to renew his collections as the aesthetic slowly dies out.

[@رویا-ك5ط]

@@martincanart7418 y2k been trending since early 2021 and is still treating today so I don't think it will go away easily

[@EddyB_.]

You, Fashion Archive and Understitch and genuinely my life support

[@jukkasaarinen35]

I recommend bliss foster and threaducation, tho thread does objective serearch more than subjective criticism

[@asunkenp1ace]

@@jukkasaarinen35 threaducation is great! Bliss Foster on the other hand assaulted his ex-wife and admitted to it.

[@arez2ok657]

@@asunkenp1ace what

[@DP-gr7ko]

@@asunkenp1ace true but still worth watching for learning tho…

[@colorfulmonotony]

@@asunkenp1ace do you mind elaborating?

[@isaacjinn4721]

That diesel late90’s to 00’s superhero logo looks dope as fuck

[@DavidMoreira4]

Diesel has an amazing second hand section in their website, wich is great for the environment

[@draugs763]

new fashionlover4 video, day became instantly better

[@cold.p1zza]

I feel like previous diesel was closer to ed hardy and like southpole if anything. Then considering where Shayne Oliver took the brand i think it makes perfect sense for Glenn Martens to take the approach he’s been taking. Great video!

[@AdovianDones]

Literally just offloaded my diesel collection, love to see them coming back. I’ve seen them in countless videos/red carpets lately!

[@annamariawarczok7377]

This was the first video of I watched. I can proudly say you’re my fav KZbinr now :)

[@AshAhms]

Been following Martens for quite a while now, I feel like he's approaching Diesel on a mass appeal basis on his debut, finding a balance between injecting his design DNA and not looking like a Y/Project rip off. I'd give him some time and I expect he'd work on capitalising heavily on Diesel's denim resources and history. I'd like to see some new variation of denim fabric, or denim-izing classic staples

[@fashionlover4]

I agree, I am looking forward to seeing what he produces over the next few years I was purposely a bit critical here

[@cessarmtc]

Big respect for a designer, and I think he is, about the belt skirts I mean there are editorial clothes and others not to everyday use, I love this diesel new vision

[@legendarygamer8252]

amazing video love your stuff the only ones you didn't include that I could think of is Alexander McQueen 01, 09, 10, and 11 those were some big years for mens fashion and Alexander McQueen in general

[@annawolle9016]

Wait....are you 15? I know age is not that important, but I was already so impressed by you...and am now even more given your young age. Congrats man, you inspire so many! :D

[@annawolle9016]

bc you said "i was 9 in 2016"

[@chizmok5093]

@@annawolle9016 he said he was joking about that

[@fashionlover4]

I am not lol, I am 21

[@zacstarkey1369]

Didn’t think I’d end tonight being inspired by y projects

[@5515kss]

Would love to see you do a video on your favourite british designers!

[@fashionlover4]

Probably will do one in future!

[@anderswenell2765]

i've always kind of wondered why blue denim is still the default/basic and versatile fabric

[@ajota1903]

I agree with a lot of your points ( like always ). I believe tasteful hints of logos is the key. I loveeee a good logo, Diesel is a great example. And I do like seeing it sometimes but it can get way too repetitive especially in runway.. however having an entire outfit without and the logo is on the purse, I love. I think if they refine their use of logos to more tasteful and less "in your face" may help with the tacky aspect. Diesel is very trendy right now and I hope to continue to see it grow.

[@reneejablonski6123]

These logos are not exactly new, they all existed in the 90's, 2000's...they have always debated the logo issue as a brand (even with Diesel only the brave being revived at some point)...not just a question of brand identity, but also numbers....

[@SpyderK]

13:48 that outfit is crazy crazy, how can you not like it

[@kast4092]

Personally I love a lot of the diesel denim which might seem like a crazy take after I saw this one black guy on tiktok styling a diesel denim coat. I feel like glenn martens is a bit out of his element with the logo usage that's heavily promoted in bigger labels such as a diesel as it does seem to go against his ideals revolving around fashion. I am however exited to see if he is able to turn this dissatisfaction with logos into a new element into his design language and see if he can work together with what he goes against. Wonderful video earned a thumbs up from me :)

[@yungillust]

"fashion students wet dream" best description for y/project

[@zoejohn5026]

Seeing the two brands back to back confirms my thought of diesel being too trendy for my tastes, in two-three years I feel like the collections will look completely different.

[@PickleJuiceAsh]

I’d love for you to review Shayne Oliver, he somewhat fits the conversation of the designers mentioned in this video. Also his collab with diesel was very unique and interesting before Glenn came in. I’d love to hear your opinion on Hood by Air and Shayne in general.

[@Annq974]

No way you were 9 in 2016

[@fashionlover4]

I was kidding

[@youwomanyou]

Right i had to pause and do the math 💀

[@johnmorrissey9601]

what was the name of his first company that he left for Y project?

[@jordachetaty9312]

Thank you fashionlover4

[@djyua9157]

Love channels like yours I'm going to subscribe

[@joeson7700]

Wonder if any fashion house runs a Consumer Survey - test much like any public taste test for any product /creation

[@tw4025]

I love your videos man

[@goku9791]

rihanna put me on yproject in like 2017/2018 and been in love since

[@ellohappy]

Diesel always seemed trashy to me before the rebrand, but this direction feels to be *intentionally* trashy which makes me more into it. Has 90s inspiration but feels more like futuristic Fifth element style which I’m certainly into. Maybe not as versatile as y project but makes a better impact than their old stuff IMO, I think the clothes have a “cool kid” vibe that accepts the trashy look that often accompanies youthful experimentation

[@j20py56]

Damn you're only 16? Def thought you were at least in college, you're sure mature for your age 👍

[@valentinkoch6972]

11:34 Does anybody know the name of the jeans on the right?

[@Tripn]

13:28 whose the designer ur referencing?

[@fajnegadanie8465]

amazing video, i would love to see alexander mcqueen video!!!!!!!

[@fashionlover4]

I feel like there are a lot of resources about him online, I’m not sure if I have anything new to say about him

[@erikaweirdsurname4150]

I think tacky and trashy is what we need right now, we have a massive y2k comeback i think MAINLY because everyone was su obsessed with minimalism for so long , i think they call it maximalism now ;DD

[@bananabloon]

great vid man

[@Devananta-Rafiq]

Glenn is maybe second or on par as one of the most working hard designer today after Kiko lol. The JPG couture was beyond expectation, so so good. Maybe he will replace Demna in Balenci soon lol.

[@fashionlover4]

I don't think he will as he just started at Diesel and I feel like Y Project is really his but I could definitely see him taking over Demna's aesthetic, they do overlap a bit

[@pilildcr8938]

Love this video, you made me understand Y Project better, I do disagree because I believe Diesel is more wearable and therefore easier to mix and match with other things, Y Project is just way too crazy for me and I do like Diesel more although it is way trendier

[@deanmarshallshalabi]

ps the y/project asymmetric jeans are on ssense sale for a hefty markdown

[@fashionlover4]

I saw that but too late as they don’t have my size thanks though

[@sterlingwalker78]

I still feel (mind. blowen) for hanging out with him 1-1 with friends my first PFW25. n first time in Paris. then finding out after ICON.

[@zacstarkey1369]

Would you be more inclined to Japanese denim? I don’t really wear denim but am tempted by investing in a good quality pair of (insert Japanese brands) made with the same 1960s oldie worldy looms Levi’s owned 14:03

[@fashionlover4]

I'd love to get a pair of Japanese denim once I wear out one of my current pairs, but I would also love a more inventive pair like one from Y Project now

[@lardlow]

Fashionlover4 kinda handsome fr

[@fifi5196]

was the 'YOU DECIDE' an epic rap battles of history reference?????

[@fashionlover4]

Directly from it ya!

[@JafacaksWasTaken]

while the runway shows are cool, i find diesels actual clothes a bit naf

[@fashionlover4]

Agreed

[@draagountold]

Naf?

[@JafacaksWasTaken]

@@draagountold not very good, mid you could say

[@Sciencef1ction]

Fashion lover you’re “blowing up the spot” as the kids say, diesel, under his control, is currently the best mainline fashion brand and I’m actively trying to gatekeep

[@fashionlover4]

I feel Diesel is pretty big though? especially because how much it spread on TikTok through their influencer marketing

[@baby.nay.]

Everyone been knowing diesel tho … maybe people under 20 don’t . 🤷🏻‍♀️

[@Sciencef1ction]

@@fashionlover4 I’m personally not on TikTok unfortunately (or rather fortunately) but here in the United States no one has talked about diesel since the popularity of there jeans faded in the early 2000s, with that said I’d chock it up to cultural differences resulting in the brand being a “secret” here in the US

[@Sciencef1ction]

@@fashionlover4 i should clarify, this is coming from someone who agrees that denim does not translate well into many shapes

[@baby.nay.]

@@Sciencef1ction I’ve lived in the us my whole life , im aware . I was just saying people have heard of it if they paid attention to fashion prior to like 2010

[@echostrix924]

Also Diesel is kind of trend rn on Kpop scene

[@bloopdaddy]

why does diesel look like early 2000s Sean Paul-core? lmao

[@vkusen2672]

thats why i love rick

[@sarahdonaldson-g7h]

Can you make a video about the new trend of "printing logos on T shirts and mass selling them on instgram/ tik tok." I feel like the people creating them lack any creativity and all they do is copy and paste a simple logo or image and call themselves designers. When they dont know anything about fashion. lol sounds like im a hater but really... i live in LA and its a huge thing over here.

[@Americansikkunt]

Is it fair to say Diesel is European Levis?

[@BABIEMUSE]

Does anyone know who’s his favorite fashion designer ?

[@BABIEMUSE]

KIKO KOSTADINOV

[@fashionlover4]

Yes

[@Brunkoh]

I love this vid

[@qhoffa9568]

I would argue that Kiko is just as tacky as Glenn (and I honestly like Glenn’s approach more fr)…both push the boundaries and try to create pieces that we have never or rarely see; some are hits and some are flat out misses, but either way it feels fresh and the execution is there…they’re both what fashion student’s dream to be

[@qhoffa9568]

I love denim…but I’m an American so I guess it’s ingrained

[@Priya-xc3pe]

Pls don't be born in 2007

[@thomaswpayton]

I ❤ GLEEEEENNNNN

[@Whodnl]

Fashionlover4 doing amazing work

[@stellavroom]

i have to politely disagree about the denim i think its pretty cool

[@fashionlover4]

Thank you for being polite

[@BraveNewWear]

if you're going to plug the patreon, at least show us some of those furry drawings. SMH

[@fashionlover4]

I’m afraid that’s where you’ll have to pay!

[@shanithezimhoni]

Diesel to me is very cohesive in its message and aesthetic. Its dystopian capitalism and laughably American, even trashy. Its like American tate-ish hustle culture drag.

[@hateispure]

Facts

[@a.k.alizzygrant3358]

couldn't disagree more, diesel's bold and so are Glenn era pieces

[@barischlosser1014]

Spot on, fashion School nonsense.

[@nasiemdevane8646]

you were nine in 2016????

[@lafleursdumal1047]

Love him

[@quicksilver3263]

Bro thinks he was born in 2007. He think he younger than serbia 💀

[@fashionlover4]

I was kidding about being 16 as well

[@EphyAvenue]

YOURE 16!???

[@doloissnoukeer]

Y project pieces seem uncomfortable

[@Smelly285]

Y project is an asymmetrical 1 trick pony now

[@rafflesfn6879]

I swear you're at least 22

[@thrashfan911]

this is my first videos of yours, I am not a fan of the little internet humor bits, it was little bit distracting and off, but this is a great video of breaking down the creative ideas of Y project.

[@hiwelcometochillis2579]

Is just 90s 2000s euro trash style they been doing it for decades, the only one that gets impressed by diesel is under 23 guys

[@santi-rh8pr]

I love you.

[@biaotoch]

ah

[@servidig483]

Gang

[@mdnghtppl0000]

egg

[@colorfulmonotony]

Pop down fashionlover4 upload lookah that

[@mxrkxo]

Diesel now is on Von Dutch disgustingness, what is sad that this taste is coming back to sell, because the tacky seductiveness of the 2000s is back through the influencers bad tase, i am really sorry its a sell out business oriented design. Also I disagree that diesel is a midrange brand , back then they did conservative experiments in some seasons , also check their black gold division, it was relevant and innovative in its own right.

[@oleksiimulyk9053]

Where is your instagram dudeeeeeeeeee, share your instagram duuudeee (link in your channel aint working)

[@fashionlover4]

Not active on instagram at the moment! Will share it when I am

[@expe808]

searched for why diesel looks trash, found this, just proves its all just trash for snobs