FIRST LOOK: Jaguar Type 00 concept - bold or barmy? | Electrifying

#jaguartype00 #jaguar #electriccars
Jaguar has never shied away from making headlines, but in its 90-year history, it's arguable that nothing it has done has sparked as much global conversation as its controversial rebrand. After unveiling a new brand image that redefines what Jaguar represents in the 21st century - quickly racking up millions of social media hits and driving a surge of over 1300% in online searches for "Jaguar" - the company has once again broken the internet by finally revealing the first car in its transformation into a luxury electric vehicle manufacturer. An all-electric GT priced at more than £100k, shown in two bold colours: Miami Pink and London Blue - the former reflecting the Art Deco surroundings of its unveiling at Miami Design Week, and the latter drawing on Jaguar's British heritage.
The Type 00 concept, which we first encountered during an exclusive briefing at Jaguar Land Rover's Midlands headquarters a few weeks ago, offers a bold glimpse into the direction Jaguar is taking for this reinvention. It’s clear that this is not a car for the shy or retiring. The first images of the Type 00 - pronounced “zero-zero” and symbolising zero emissions and the new dawn of Jaguar’s next chapter - reveal a daring pink vehicle.
The design language Jaguar is using for the first of its trio of electric cars, set to debut over the coming years, was described by Chief Design Officer Gerry McGovern as: “exuberant modernism.” And looking at the car, it’s hard to argue that they haven’t nailed the brief. With its front hinged butterfly doors, elongated bonnet, sweeping roofline, and fastback profile, the Type 00 exudes drama.
Flush surfaces lend it a slightly brutalist aesthetic, and the rear features a Polestar 4-style glassless tailgate, with cameras discreetly tucked under brass plaques on the sides. These plaques are adorned with a two-dimensional Jaguar Leaper, marking the debut of Jaguar's new branding elements on a vehicle.
The Type 00 is a significant milestone for Jaguar, in more ways than one. Join Ginny as she reveals everything we know about it so far.
Are you a fan, or is this a bad move from Jaguar? Let us know in the comments below.
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[@elephantselephants]

Lady Penelope will love it but I’m not sure that Parker will enjoy driving it

[@johnknight9150]

What if it were in copper or brass, what do you think?

[@FredScuttle456]

Elton John and David Furnish will LOVE it.

[@Jaw0lf]

I was just about to write a similar comment, scrolled down to do so... and saw your message. Spot on!!!

[@leostockley415]

I immediately thought Thunderbirds Pink Lady (if relaunched as an EV)

[@David-bl1bt]

Drug dealer/pimp limo, right there. Hideous

[@martinandcarolyn]

A car designed to be sold & driven in LA and Dubai. Can't see it getting on so well on the UKs pot-holed, twisty streets & lanes

[@dazm901]

Hopefully it just stays in India !

[@lumsdot]

the guy from jeepers creepers would drive it

[@ISuperTed]

It’s so expensive, the people who buy them will only drive them on major roads around London!

[@Luke-PlanesTrainsDogsnCars]

..and get parked in front of duplexes on a patch of concrete, to get rained on and never dry out.

[@Muzakman37]

Spot-on. Exactly the markets they're aiming for. Maybe Premier League footballers too.

[@usmanmahmood2680]

Looks like a sort of Art Deco Batmobile

[@FredScuttle456]

Looks like the tiles in the bathroom of Elton John's mansion. Probably. I've never been there.

[@edvoon]

That’s exactly what I thought as well - looked like the original Batmobile from the 1980s Michael Keaton Batman movie. What on earth is the long bonnet for? It’s not like they have a frigging huge engine to put under it. Are they putting the battery there to make the whole car lower to the ground? Otherwise it had better have a huge frunk to use that space. Plus they got rid of the most recognisable and beautiful icon - the leaping jaguar that adorned every previous jaguar like a figurehead.

[@x-haustedx2r]

The Ambiguously Gay Duo-mobile from SNL combined with the Cybertruck.

[@frcluc]

​@@edvoonIt's more reminiscent to the batmobile from Batman The Animated Series of the 1990s

[@Luigi_Vaz]

hmmm I'd say it looks more of a Bentley concept car than a Jaguar

[@strangelogic4]

Somehow I thought it looked a bit like the rolls Royce spectre

[@Luigi_Vaz]

​@@strangelogic4 I agree, Rolls-Royce too

[@konliner9286]

Jaguar is now trying to compete with Bentley and Rolls actually.

[@Raymund-Swales]

Totally. First thing I saw. See a little XJ saloon in the rear 3/4 view.

[@patrickmonkman8151]

Pretty sure Jaguar started making coupes before Bentley and rolls Royce, I think the first jaguar coupe was made in 1948…

[@supersonic79]

Jaguar had such a good head start in the EV game with the I-PACE... and they failed to build on that success. 🤷🏻‍♂️

[@jaspergray803]

They’re buying back all the 2019 models too due to issues.

[@narvuntien]

They had a lot of technical issues with it

[@DrJambuca]

No one bought them though

[@marklola12]

​@@DrJambucaloads were leased though which were bought by leasing companies

[@mbak7801]

@@DrJambuca I know a few people who did. It was just unimpressive.

[@bobsingeton2719]

I'm not its target audience (65, cash poor and time rich!), but I like it! Sadly I can see the production model being a four-door "coupé" rather than a proper two door coupé. So long as it doesn't go down the Tesla/Volvo minimalism road in the cockpit, it should be OK. I imagine Nigel Farage absolutely hates it!!!

[@drinkwater9891]

gotham city car

[@cloudsofmusic9399]

No gay lives in githam

[@brian5o]

Perfect description!!!!

[@DrJambuca]

Reminds me of the batmobile from the animated series, I actually like the look

[@0arjun077]

​@@cloudsofmusic9399nothing more gayer than Batman and Joker

[@WheelieTheCapper]

1930s Art Deco styling

[@Magic_Toaster]

It looks like the first concept car that a car design student would make with the long front end, tiny windows and small back end. If this comes to market, it'd look nothing like this due to safety standards. This feels like some fashion show where people are wearing safety cones, large plastic bags and other crazy things that you'll never see in public.

[@marklola12]

Can be said about 99% of concept cars

[@eliotclarke1129]

It’s like the car homer built. 150k for *this monstrosity*

[@FredScuttle456]

@@eliotclarke1129 "Powerful like a gorilla, yet soft and yielding like a nerf ball". What happened to Homer's step brother's company?

[@DemiGod..]

LGBT DEI Hire designers

[@googlename8066]

The first thing you think of when you think jag is British. Not travertine. Who cares about travertine and brass. It’s woke and people hate it.

[@mach1nefan]

Actually, I think it looks pretty good. Maybe like a 21st century Lagonda.

[@AnthonyMunyi]

Actually Lagonda is what instantly came to mind.

[@venataciamoon2789]

I think it looks good too. It's a shame the jag add went down the woke road but we have now got our Thunderbirds fantasy futuristic car, that's cool. I personally think people are hating on it more because of the advert, which I understand. But if you look past that, this is a very cool Jag looking car of the future and hay!.. one can change the colour of it and nothing stopping you from putting an old Jag badge somewhere or old Jag cat on the bonnet.

[@scott8919]

4:11 is gonna become a meme gif

[@benartee9493]

Indeed. I shall strip that out to use as a video meme

[@TheCreativeLlama17]

I don’t hate it honestly. In a world where we keep complaining about everyone creating the homogenised SUVs and rounded cars (Mercedes), this gives us something different to look at. Will it be successful? Who knows. But I agree it’ll have a similar impact the cybertruck.

[@garrygraham6730]

Is the pink panther included?

[@stephenwensley9328]

No. Just Penelope Pitstop. No room for parker in there (he is part of the 80% that jaGuAr want to leave behind)

[@garrygraham6730]

@@stephenwensley9328I think I quite like it..Time will tell if it works out for them and if the market is there for something like this.

[@SetoPerrier]

McGovern knows what he’s doing. He took Land Rover completely upmarket, moving away from the agricultural, military and overlanding roots that made Land Rover famous. At the time people predicted the demise of Land Rover, but it has never been more successful. This is that same moment for Jaguar. It is about 10 years overdue.

[@SetoPerrier]

When Gerry McGovern redefined Land Rover’s design philosophy, critics feared that prioritizing luxury and modern aesthetics over rugged, utilitarian designs-hallmarks of models like the original Defender-would alienate traditional customers and jeopardize the brand’s identity. McGovern, however, implemented a strategy centered on creating vehicles with universal desirability while retaining Land Rover’s DNA through refined sub-brands: Range Rover for luxury, Discovery for versatility, and Defender for ruggedness. This approach, emphasizing emotional connection and long-term appeal, proved transformative, with models like the reimagined Defender and Range Rover achieving global success and propelling the brand to new heights, contrary to the initial skepticism  .

[@nicholasmurrell7904]

You are right. I love it.

[@Hali88]

refreshing to see people commenting with knowledge and understanding of the topic at hand rather than just insults and slurs that I've seen on other channel's comments, well done!

[@dogg-paws]

​@@SetoPerrier Shall we wager on it? I'm predicting a commercial failure.

[@dogg-paws]

@@nicholasmurrell7904 Shall we wager on it? I'm predicting a commercial failure.

[@neildolan7177]

Do you think it has very slight undertones of the E type Jaguar? Or what about a Jenson Interceptor.

[@ISuperTed]

Key word is Concept, it won’t look like that in production. Personally I like it as a basic shape.

[@MrJtedds]

As stated in the video, it will look close to this.

[@edchigliak2844]

It's a futuristic E-Type. It looks great.

[@ChristianrnstrupRasmussen]

Can only laugh at those drama queens crying at the campaign add - they where provoked exactly like intended. This is grand. Cheers Jaguar.

[@nitinkapoor4752]

My neighbour here in India is a top person in Tatas and had seen the car weeks ago… he had a very positive things to say(without revealing anything specific). I think the car is beautiful and of course there will be more than a few colour options… this pink isn’t bad either.

[@Edgycoo]

if the woke dei ideology flows through Jag from the top down the product will suffer. Wait for the production version.

[@michealofloinn2539]

It's really amusing watching so many people get worked up (triggered) by a new car design. The anti-WOKE agenda has really got them. IT'S A GREAT NEW CAR DESIGN!

[@Edgycoo]

@michealofloinn2539 its not the car design. Which is a bright pink brick by the way. Its the top down woke dei infested jag team

[@benhillard919]

​@@EdgycooCan you explain exactly what was woke about any of this to me though? Correct me if I'm wrong but was the whole woke thing about diversity/inclusion and equity and stuff and none of that was really on display in the ad other than some black people? Unless it's just that causes it to be woke, I'm not really sure myself.

[@kindofanmol]

I love it! Retro-futuristic.

[@paulbeesley3805]

Wow just wow - I get it won't be for everyone but for those who dare to drive it, park it at their door will just be the coolest in the street -thr futures bright the future is 'Miami Pink'!!

[@davedavidh3328]

I think a lot of people will stare at this car as it gets stuck on a speed bump and blocks the street.

[@octogonpc]

In case you didn't notice, Type 00 is a rolling piece of modern art. Like all Modern Art, it is open to interpretation, and opinions. I look forward to seeing how this will translate to production. For those who "can't see it", I'd say, like Dr. Brown, "You're not thinking 4th dimensionally", and that's ok.

[@menditsa]

A pile of rubbish tipped on the floor is modern art. Nuff said.

[@octogonpc]

@@menditsa - Well, neither of us will likely be able to afford this "pile of rubbish", right?

[@menditsa]

@@octogonpc Could you buy it without credit if it dropped at £120K ?

[@octogonpc]

@@menditsa - Technically, yes, but would end up emptying my liquid reserves...not a good move, and besides I am cheap.

[@macjim]

Copy nothing, eh? So why are the wheels round? The rear quarters look like a RR or Bentley coupe so that’s not new.

[@wyattchoia2473]

Also it has an electric motor and battery like a tesla.

[@toyotaprius79]

Im interested in Jaguar again purely because they rub incompetent old gammons the wrong way

[@almanacofsleep]

Strange purchasing decision.

[@chrisf9377]

You're just angry that you're an underachiever.

[@BrainfromSpain]

The model 00 is indicative of the number of Jaguar fans who will buy this monster.

[@huwjones5879]

Jag fans were not buying the old cars either, which is why they are in such trouble.

[@stephenwensley9328]

I’d say its an exact copy of the Rolls Royce spectre if made by poundland

[@FredScuttle456]

Designed to match the decor in Elton John's bathroom.

[@Hali88]

are you two stand up comedians? With jokes like that, you should be.

[@patrickmonkman8151]

It’s funny because I’d say Bentley and RR were the ones looking at jaguars historic coupes for inspiration…

[@stephenwensley9328]

Interior reminds me of a 1980s office cube, presumably aimed at people who don’t like their passenger

[@sawneyhasbean]

Elton J0hn's bathroom.

[@stuartbarker9373]

It's a copy of nothing because no one else would be so stupid as to build something so ugly and pointless.

[@presterjohn71]

It's stunning and looks like a Hot Wheels car. A rich mans toy.

[@robsmith4790]

Agree. Only the rich ostentatious, obnoxious, selfish morons would buy it, then park it in pall mall and get annoyed when it gets ticketed by a traffic warden.

[@mynameisschezuan]

Just wait for the production car it will look even worse

[@mynameisschezuan]

@@presterjohn71 it’s a concept car many concepts looks cool but in production they look nothing like the concept and the same with this.

[@richardclark6807]

I hope it doesn’t change much - I love the outline of the car. Not totally sold on the ribbing but I really like it. We all need to change sometime!

[@bawsMane]

Looks like the batmobile from batman the animated series. I kind of like it.

[@tuanas458]

it looks nice. Everyone else saying its not is a 10 year old

[@DemoNinja79]

How about this? - It looks gay.

[@presterjohn71]

​@@DemoNinja79why does it look gay? Pink used to be a mans colour.

[@DemoNinja79]

@presterjohn71 because it was designed by a company led by an openly-gay Marketing Chief Executive which just put out a gay DEI-infused marketing ad. Thats why.

[@martinzwaan2721]

It is just a concept. But I like it, especially the rear. I look forward to seeing the actual production cars.

[@davidtydeman1434]

I love jaguar having had an xjs. This car reminds me of a Paris fashion show where they show clothes that no normal person would ever wear. This. Ar is similar. How to get in and put? Why such a long bonnet when there is nothing needed to put under there?

[@Stewiedude1]

The bonnet bothers me too, I've had a few BMW which have longer than average bonnets and it just becomes a pain during driving, trying to see out of junctions for instance. Hopefully, Jaguar at least intend for it to be a massive frunk so it's actually useful...ish

[@petero9584]

Some one has watched Batman and thought that’s a good idea for a luxury car. Very sad to see a major luxury brand lose its way. I will be looking towards Mercedes who still seems to want customers that are financially secure ( late middle age and already achieved success). This seems to be aimed at the I still need to ‘impress others market’, hope it works.

[@yeahyeahblah]

Customers who are financially secure was Jaguar's target customers for years yet no one bought Jaguar's cars so they had to pivot.

[@usaverageguy]

Ugly as a Cybertruck. A car for Cruela Deville.

[@amitpatilamit]

I disagree, Cybertruck still beats whatever this is. It is really hard to set that bar any lower. 😀

[@georgewallerlll496]

It does look like a Modern E-Type! I would love to see a convertible version of this car! Either way, I'll be buying one, no matter how much it cost!

[@jamesmiller113]

No you won't.

[@brian5o]

Are you blind? The E-Type was curvaceous. Its shape resembled that of a cat laying down. This monstrosity is a slightly rounded cinder block with transit bus louvers on the back……. Or a flamboyant Batmobile.

[@jamespaul2587]

It's not even close, the E type had flowing lines and curves and beautiful proportions.

[@DemoNinja79]

Sounds like something a gay marketer would say.

[@robsmith4790]

Should have gone to specsavers

[@EVsteve80]

I Love It! Hope the production car is a copy, except for the interior. The interior needs more soft touch points to be comfortable.

[@alfieakaronaldog]

It’s just a concept. Real thing will look nothing like that so what’s the point? I thought we were going to see the real thing until a couple of days ago.

[@jomo2483]

This is what Alfa Romeo and Maserati need to do.. this is insane. Clear target Audience, will sell very well

[@Mmmmilo]

As a veteran marketer, I’m getting infinite joy out of watching Jaguar pull off the actual worst rebranding of the 21st century. Nothing about their new positioning works even in the slightest, this car is a Cybertruck-level monstrosity and the way that the presenter is standing in front of the slogan makes it look like it says “black moulds”. Everything about this is hilarious and I can’t wait for it to be taught in schools in a couple years.

[@andrewmeikle5527]

To all the cry babies freaking out about the fact it’s pink, I’d suggest that their masculinity is extremely fragile. It’s a reinvention of the brand and its entire offering. The side profile is stunning

[@Stewiedude1]

I actually prefer the pink to the blue in the side by side. At least it's interesting in the sea of white, black, grey we see on UK roads now

[@DemoNinja79]

Well it does look gay af.

[@andrewmeikle5527]

@ better gay than boring af 🤷‍♂️

[@DemoNinja79]

@@andrewmeikle5527 if being straight and normal is boring af then im glad im not gay.

[@kamibb1728]

I would stunt in it. Hit a couple corners ya heard me lol.😊 Good job Jaguar.

[@jomo2483]

Sorry to double post. The new audience matches very well to what Rolls Royce and Bentley are doing. From what I heard, Rolls Royce sells a lot of cars to young rich customers more than the old people. I heard it on a video with a Royce exec. This car would be perfect for me if I cash rich. Hehe

[@Hali88]

Yes, some people seem to think that just because they wouldn't/can't buy expensive luxury cars nobody can/will.

[@ashleyvmoore]

Yes, it is a 180, They were a car company making very average cars to a fantasy company making nothing but fluffy dreams and comedy. Love how these guys keep a straight face .

[@EL_ARTEM]

It's a 100% villain's car. Love it

[@addsfour3499]

It’s what Penelope’s car from the thunderbirds should have been. It will never never make it to production

[@jaspergray803]

The point isn’t to get this into production; they’re trying to showcase their ideas

[@thomashorneman563]

​@jaspergray803 hmm what part could they reproduce? EU regulations would never let those ideas through...its not a pick-up hint hint

[@olivierdemeyer2616]

Profile towards the back : simply amazing, feels Ranger Rover Coupe'ish. As hesitant as I was, a fan now. Curious to see more.

[@incywincycyderwollombinsw448]

The new TVR ? I think they're having fun here. Stringing everyone along and getting a LOT of free publicity. Well played so far

[@JeremyFuller-nh7lt]

It looks like a Cybertruck had a relationship, with an E -type surprisingly Good !

[@johnnoddings6926]

These negative comments are exactly what Tesla got with the Cybertruck. And that is a massive success financially. Jaguar are right to do this.

[@robsmith4790]

Success in the land of SUV stupidity- yes

[@BarneyMayerson-x4z]

What next, a bucket of shit on wheels?

[@sonstnichtszutun1383]

I wasnt expecting it. But I think it is quite nice.

[@jasonbutlerfinancialwellbe2412]

This concept car is just like their new advert. Totally devoid of any substance and will not form the foundation of any rebirth of the brand. I suspect that Jaguar has been convinced by their marketing agency to pay good money for this concept along with the advert. Brand is dead!

[@stephenwensley9328]

Influencers? Nic might have identified the market - all those gen Z making a mint on Only Fans. The Pink colour might be genius

[@PaulFaessen]

Absolutely stunning. Being retired, I’ll just put my sunglasses on ( no mirror ones !) and have at least one golden tooth.

[@michaeltwomey9751]

I’ll just wait to see the production car. I hope they get it right.

[@Darthadios]

It looks massive for a Jaguar, like the Rolls-Royce Wraith.

[@rudra_me4]

Its good that they are trying something different. Tired of same looking cars. Like someone said, its like Specter and Cyberruck had a baby, definitely reminds of pink panther.

[@Jimmy180-b1n]

It’s brilliant the whole campaign is brilliant. I have a 15 year old XK and would never buy another brand new car. It’s the future and Jaguar have embraced it. I just hope they do well. Gotta love a Jaaaag!

[@jamesengland7461]

Even the test mule looks like it sits impractically low to the ground, but at least the tires aren't as low- profile and the roof is higher. Can't tell if the bonnet is shorter from the angle of the pic, but I hope it actually has a frunk/froot.

[@brian5o]

Not a fan of this but there is an easy solution for the low stance while parked. It could be equipped with an air ride suspension that raises the car when you’re driving it.

[@mickadatwist1620]

"heritage" = comfort zone

[@davidvestey6014]

As a two time Jaguar owner (iPace now) I love it, but won’t be able to afford one and even my iPace is annoyingly big to park (as is everything these days). So much better looking than the Bentley they are targeting but then the Bentley looks quite silly when it’s wider than the country lanes around here. Can we have a cut price “Rover” version please.

[@mikec1176]

It’s a statement of intent, to reinvent the brand to be bold and forward-looking. If the production cars look this interesting they will sell. Not everyone needs to like them, but enough people need to love them enough to buy them; and they will. Without a distinctive product the brand will pass into history. I like it.

[@seanbarnes811]

Looks like a Bluetrain Bentley with a chopped roof

[@afellowinnewengland6142]

Love it. Clean, intelligent, conscious of good modern design. I'm putting an order in for this as soon as the books open.

[@Sushi_219]

It's looks so clean, don't like the way the doors open though but wow, (I still hate the ad and the way they went around the rebrand) but wow is this a stunner. If it has a supreme sound system, good suspension and they manage to pull off the exterior look and stance in production. wow. Imagine it in all white or metallic black

[@Pobotrol]

It's wonderful, but it's not for me. I can see it going down a storm in the US with the right clientele.

[@christopherstreet2214]

It’s beautiful- it’s simply high fashion and architectural rather than traditional automotive design

[@kennethlemmons4788]

wow ! a new mouse trap.. so sorry.. reinventing the wheel & all the revisiting the next obsolescence .. lmfao

[@justinschultz4325]

The initial ad with the gender neutral models was quite stupid. That was a bad first move. Jaguar should have started with an actual car ad showing this concept. Things might have been slightly better for them.

[@ogriboy]

Cracking. London Blue from the E type launch and pink reminiscent of the launch of salmon pink XJ6. It's not a car for the masses and that's great it's where Jaguar are best positioned as history shows. A low long bonnet is very jaguar and the curving in of the rear wings is very XJ saloon of the earlier designs. What I now need to hear is performance and range data . At the price base noted that's value I just hope they don't make the same mistake as the E Type launch and set its price way too low. Bearing in mind that an I Pace sport with loaded spec is close to £90k. Also not forgetting on the EV side Jaguar are current world champions in Formula E on the constructors side so their knowledge of EV tech is top flight and that will surely transmit across like the days of fossil fuel racing did for the road cars. I will certainly be looking for a test drive and maybe it will provide a step from my I Pace which currently is proving difficult. It will not however sit in the garage next to my 1986 XJ-SC as it's over 5.3m long,, time to move :).

[@juancar3]

Take out the EV crap, put in a big V12, bring back the leaper, and paint it in British Racing Green. Maybe then this thing could be saved

[@5rendrag]

I find this design a bit uninspiring I am afraid, although it does show that I was not the only fan of the Chrysler Crossfire they seem to have taken inspiration from that and the 1938 Mecedes 540k streamliner .I do love bright coloured cars though, A pink Honda , Bronze/orange Fiat Strada and Punto and a Yellow doblo and a Yellow Renault Dauphine they are so easy to find in even the biggest festival car park plus of course the more unfashionable they are, the bigger the bargain on the second hand market !! I really hope Jaguar have a hit on their hands as virtually all there previous models have been ground breaking at launch Love your show Big thanks to all of you

[@karlInSanDiego]

How effing big is that car? It's a 2+2 but the 2 extras go in the front trunk.

[@jaxuys]

I like the design overall, wasnt expecting it

[@andreasostberg4837]

I think it is beautiful. But no EV form factor. Are you sure they are not going to build a V16 hybrid? Did they say what will be under the bonnet?

[@johnnodge4327]

If it comes to market after 2030, it'll have to be full electric. There's no point in Jaguar investing in an ICE version, unless they plan on selling that solely outside of the UK. Besides there's nothing wrong with a BEV, if it suits the driver.

[@jonathanfgh1]

The front is pure 80's slab-sided nose and the rear is pure post 2000 Maserati and Bentley bottom. Looks like Gerry Anderson's UFO cars .....

[@jonathanoakey4745]

I ordered a new electric car in July (getting it this week) and I would have loved to have been able to buy a Jaguar so I would have been their previous target audience (I bought an Audi Q6 e-tron). It was disappointing that the only electric Jaguar was the I-Pace, a lovely car but at the end of its life and they never replaced it. I really don't like this concept car - it's horrible, particularly the rear view which is, I think, the ugliest I've ever seen (and that includes the Cybertruck). The rebranding has certainly lost me, although I guess I'm pleasantly surprised to see so many positive comments here. This is an interesting concept car for someone, in my view, but not for Jaguar. I would contrast it with the recent Lotus concept car, which I thought was great.

[@narvuntien]

I don't like the long, mostly pointless?, bonnet but I do like the sleekness of the overall design. Its not offensive like the cybertruck, its more like the stuff Hyundai is doing.

[@rtfazeberdee3519]

Can't see it being released as it looks now. look how they screwed up with CX75 by not building it, they could have already had the younger image if they built it. They are still technically behind Lucid that can do 500+ miles of range

[@andrewpalmer999]

Wow! I currently own my second I-Pace (love the I-Pace) but I've never had an ICE Jag so I wouldn't describe myself as a typical Jaguar driver. I wish they has progressed the I-Pace and kept it more up to date but it's still a fabulous car. There's no way I'll be able to afford a 00 and at 74 I'm certainly not their target market but I really like it. Not sure about the very long bonnet, can't see the reason for it, and can only assume it must have an enormous frunk. I recently drove a Polestar 4 and I barely even noticed the lack of a rear window so that wouldn't bother me. I'm looking forward to seeing the production car as I think it will probably be better than the concept. They needed to do something drastic and this is certainly drastic.

[@PattyTheGeek]

The colors are fun and it's really nice to see something than then standard Black, White, Grey, Blue and Red. I'm a fan of more variation in our paint colors and finishes. I am not the target audience for this, but I can appreciate pretty. Having now finished absorbing the whole video, here are my general opinions. We're deep into the 'woo woo' mystical vibe man. How much of that actually comes to market... who knows. I find the concept cars as a whole generally give me a let down when the real thing comes to market. The innovation and nifty things I liked in a presentation are often policy regulated out by government highway/traffic safety regulations or left out of certain markets. If Jaguar is looking for the wealthy younger person that wants to show a bit of flash in their personality while keeping with luxury... great. An EV with spiritual/soul-feeding vibes about it hits right into that demographic. I wish Jaguar luck. They just need to steal the monster good charging of the updated Porsche Taycan. I'm more curious now on how they continue to fill out their line of model offerings. And yes, anybody that hasn't subscribed already to this channel is a nutter. This is a great channel with awesome presenters.

[@Sean66990]

This is a stunning car and Jaguar needed to do something bold, different and provocative. With the best will in the world, they weren't going to be around much longer if they kept on plowing the same furrow, so I welcome this. Maybe they will succeed, maybe they won't, but I feel that they really had nothing to lose in trying this new direction.

[@Driver6M]

It looks like a car for a superhero. Intelligent, brooding, strong, bold and awesomely capable. It's on another level and It's fantastic!

[@davidfowles1252]

Viewer vote on who gets to drive it first?

[@thomasmasterton1135]

Does the front grill lower in the winter to act as a snow plough ?

[@nicholasmurrell7904]

Wow! Only a few haters. I absolutely love it. A Spectre with big balls. I think it will be a success.

[@StillLivingInChaos]

I personally love the look, but heck, it’s a concept car and when do they ever end up looking as good once in production. It’s a brave and ballsey move by Jaguar for sure, interesting to see how this all pans out.

[@RichDunn]

Concepts never equate to production. Receivership beckons for so many legacy auto makers.

[@lynnb2262]

Was the Word...Hideous in the Presentation?

[@use-oc4mj6n]

Problem for Jaguar is that, this took Jaguar years to conceive and at a huge financial cost to bring to the concept stage but the Chinese car manufacturers can bring any car to the production stage for the consumer within 12 months. By the time Jaguar bring this to the customer, this will be all old tech. Hardly any EV will be collectors cars ever !! Chinese EV manufacturers don't have heritage and history whereas Jaguar does. I like Gerry McGovern designs and hope this succeeds.

[@SpudNickleson-im7is]

It's outlandish but so are most concept cars. Will wait to see how much of this actually makes it to production in reality, I bet it won't look too much like this at all.

[@richardhart6289]

why is everyone so afraid of pink, it looks stunning! when barbie came to the real world in the barbie movie she had a blue chevrolete.

[@Lipo-man]

It’s not beautiful. I’m not sure it’s even “good looking”. It is, however, magnificent. It’s exactly what Jaguar need to do the task they have set for themselves. They’ve got cojones, that’s for sure.

[@Rubberdust]

The car looks beautiful under studio lighting, with proportions that don’t make much sense in real life. A heavy colossus designed to transport one or two people, lacking aerodynamics and anything but sustainable. “Form follows function” doesn’t apply here; it’s more l’art pour l’art. However, if the function and spirit of a true sports car were incorporated, it could result in a fantastic vehicle-but one that would look entirely different.

[@huiyuchua1650]

The final version is usually a far cry from the concept car. If you look at the test drive car, the windscreen is bigger, the front is more curvy, the body is less sexy. All the good design were taken away leaving all the bad design.

[@NoggintheNog37]

The number of younger urban dwellers who can afford a £100K car is a lot smaller than their current market. And a 5+ metre long vehicle is not an urban car either. Influencers keep cars 6 months max, so if that is who buy it, expect a glut of used ones shortly after launch, and residual values to fall through the floor. I'd also suggest that car will amaze me if the real range is over 300.

[@dubster8086]

I thought I was going to hate it but i think it looks amazing, very bold, very unique, just not in pink! Jaguar had to do something and I think this could be it. Doesn’t mean I like that advert though

[@22JF80]

After creating so much anticipation, promising to revolutionize the world, here’s what the Brand promises to deliver in two years. It’s certainly excellent news for the Chinese brands, who must be laughing at the spectacle this legendary brand is making of itself. While European and American brands waste time on announcements, the Chinese create brands and launch products into the market. It’s good that we spend time studying the future, because we don’t have time for the present. Then, revolutionary in what? It has four wheels, doors, engines, windows. It’s just another concept car, like so many others that never go beyond being just that. Frankly, I’m tired of brands that want to indoctrinate consumers, that want to change me. As a consumer, I am the one who chooses, and I know what I want and what I don’t want. To conclude, perhaps the Jaguar model, Type 00, indicates the true fate of this concept: To be nothing more than Zero.

[@Paul_Rich]

It looks...how should I say it...exuberant? 🤣

[@DavidJohnson-gh3si]

Wish they’d designed something with more Jaguar hallmarks and left the logo alone

[@markiliff]

This is what they want you to imagine when the actual car comes out looking only vaguely like this… if JLR can survive that long.

[@SeanMaher-ub5oe]

Looks like a Barbie Batmobile which could be a future movie given the way things are going with movies these days

[@JogBird]

i mean, youre sitting a full 3 metres from the tip of the front