Five Design Tricks Starbucks Uses to Seduce You

May 14 (Bloomberg) --- Your neighborhood Starbucks gives off a laid back vibe, but that vibe is the result of countless hours of store testing and tweaking by highly paid designers. Bloomberg's Sam Grobart takes us inside an average Starbucks to break down five ways in which this coffee chain is controlling you subconsciously. (Source: Bloomberg)
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[@pastelshades2860]

I think every single Starbucks I've been in is designed differently so this isn't exactly true. Only one had the register towards the back. I've never seen door handles like that.

[@rohankedia5249]

He was simply exaggerating.

[@AirplaneFreak]

Blockhead VIP Designs also depend sometimes on districts.

[@wayneartmann9766]

I find their shops too confusing. It's a sensory overload when you walk in there. The product placement, the advertising, the bakery case, the stuff on the counter, the menu, jumping over the table and chairs...the worst part, stocking the milk and sugar right next to the pick up area.....everyone is standing there waiting on coffee and I can't get to the milk! I skip their shops now and pop into the grocery store location to avoid the stress of their over designed coffee store. There are too many "Chiefs" on the design staff!

[@user-ot4ps1ps1b]

So brilliant!'

[@TabWork00]

wow...thank you for the video...I never notice it...just wow...

[@rcheung135]

Brilliant.

[@AirplaneFreak]

Not exactly for all locations, some times it's in the middle of the store with merch at the front.

[@hadynh7988]

can you show me exactly five design tricks

[@cosmosgato]

Nice

[@Viv8ldi]

Omg advertising on the doorhandle😒😱

[@rumaizarefai3522]

which branch is this?

[@Kingroyalty10]

This store is University Village III in the University District of Seattle, Washington. It is one of the stores I work at!

[@SaucySoviet]

$8.00 for a large coffee make it myself, no thanks.

[@AngelValdovinos]

+SaucySoviet codo

[@AmberPoir]

actually its $2.89 here in Canada

[@luisviscarra1124]

here in my country is $3.95

[@luzsalinas7046]

that's crazy! it's $2.11 where I'm at

[@SaucySoviet]

*refering to the largest size specialty drink. e.g. caramel macchiato

[@DatouCJS]

Starbucks sucks! I had to go to the hospital bcs of drinking Starbucks coffee.

[@hadynh7988]

can you show me exactly five design tricks