Florentino Pérez: The INSANE Business of Real Madrid

[@Dr.Yakub22]

Perez is undoubtedly the greatest club president in the 21st century and possibly of all time.

[@johnlemon2916]

All time? It's Santiago Bernabeu Yeste

[@Dr.Yakub22]

​@johnlemon2916 that's why I said possibly

[@chris.48]

@@johnlemon2916nah Perez has overtaken him in my opinion. Yes Santiago set the stage but Perez has taken it to another level. Look what he’s done to the stadium, that shit will generate money for years to come

[@johnlemon2916]

@@chris.48 the club were in a worse situation when Santiago was appointment as president. Yes, the club were in dept when Perez became president but they are still winning trophies. But when Santiago was in charge the club was greatly affected by the Spanish Civil War, a lot of its members died. Not to mention the club were 7 years trophyless before he came. When Perez came into the club, they are still winning trophies years before he came. They won La Liga the year prior and the Champions League 2 years before he came. Perez is a great President no doubt about that, but Santiago is the number 1 reason why Real Madrid is the best club in the world. He set the standards so high for Real Madrid which makes them the best. Santiago Bernabeu Yeste is the best president in football history.

[@chris.48]

@@johnlemon2916 fair enough man. Can’t argue with that one

[@utwxyz123]

Papa perez is what joan laporta wants to be but can never be . This man has secured real madrid's future for the next 15 years

[@theninjaturtle649]

Perez is the president every club needs and every fan wants. To be fair Laporta's first term it was pretty good. He brought back Barca on course to winning and being as big as they are now

[@kylephaneufmusic]

Not to mention Barcelona fans are wretched and always disrespect their stars. Look how they treated Messi and Xavi at the end.. wild behavior

[@pvladimir]

Laporta was lucky. He had Messi plus Xavi Iniesta and S Busquets, and one of the most inovative and greatest football coaches all in a single generation.

[@the1bagre]

@@pvladimir all Masia talent

[@the1bagre]

The main thnig in my opinion is apart from him being an insane businessman, hes rich. Due to his insane wealth he has no interest at all on being corrupt.

[@john-olivierlukama1548]

This man turned Madrid into the FINAL BOSS of Football.

[@thatdinho]

Refs did that

[@borrisbaggins5306]

They always were

[@angelquizhpe2473]

@@thatdinhome when I’m delulu :

[@adnanahmed7841]

Spot on

[@danielhan4537]

No, he is the final boss all clubs must beat

[@zura3844]

The best signing in history is Florentino’s second regiment as president in Real Madrid. The biggest legacy he will bring to Real Madrid is; the club is always above anyone.

[@chamartinpl]

Not true. That legacy was brought to the club by Santiago Bernabeu.

[@zura3844]

@@chamartinpl and then he kept it, so it’s part of his legacy too man

[@chamartinpl]

@@zura3844 But he didin't bring it. All people in the club had already known it.

[@eavyeavy2864]

​@@chamartinpl Benabeu is Philippine colonizer. None of RM fan care about any of those 😂 why should people hate PSG?

[@eavyeavy2864]

Zur Who bought galacticos and show that you can just buy players? Regime Madrid

[@xAmiin]

Real Madrid is literally the standard when it comes to all the things that make a club successful and sustainable while still maintaining competitiveness in the long run at the highest level. No club literally comes close to this majestic club. Hala Madrid.

[@SportnVibes]

True, I'm gonna post a lot of older clips of madrid matches soon

[@eavyeavy2864]

Easy when you got the most fans thank to 5 handed ucl

[@chalant-g2n]

and still 0 trebles 🤣

[@pabloenrikay]

@@chalant-g2n Real Madrid won three Champions leagues in a row… that’s def a treble of some sort 🤷🏽‍♂️🤷🏽‍♂️🤷🏽‍♂️

[@andreirosculet554]

I hear Papa Perez is looking for brown-nosers... ever thought of applying?

[@aristodiga82]

look.. I'm a Barcelona fan through and through, since I was a boy. If there is 1 thing I envy about Real Madrid, it is the fact that they have Florentino Perez as president. And then I look at the list of Barcelona's last 3 presidents.. that envy just turns into anger 🤦🏾‍♂️ God, why is my club run by clowns? 🤦🏾‍♂️

[@farhanbashar6422]

Same here man. Can’t help it but admit that they have a mastermind as their president

[@samelmudir]

He's like Octavian . Great to have all that control of you're a good leader but the next one will be horrible with the same controls

[@MoZ1899]

I mean at least you're not worse than milan in all competitions. Ofc your club is imploding internally but it's still competitive by any means, unlike milan on the other hand

[@chris.48]

@@samelmudirobvs the next president won’t top him. But the next one wouldn’t even have to do much. He’s set them up for decades to come(financially) with the new stadium

[@coconut7490]

@@samelmudir the next one can just sit back and let the machine just do everything because Perez have built it almost perfectly. Get the best manager possible, buy the best staff and let club go on autopilot.

[@concernedcitizens4110]

Perez outsmarted clubs like City and PSG of whom are state owned clubs with almost infinite resources. Back in the early 2000s he leveraged Real Madrid’s name to attract superstars that started the Galacticos. But over the years and decades he understood that this’ll not be the case anymore as these state owned clubs can absolutely dominate the transfer market hence he pivot the strategy for the transfer of young players combined with the mentorship of the old guards already at the club. Now it seems with Endrick joining and possibly Mbappe with many more to come he has secured Madrid’s future for at least decade. Hala Madrid 🎉

[@julianlezamafarfan4963]

And also the new Santiago Bernabeu, next season the revenues will be more than one thousand millions. At the end of this season, Real Madrid gave a statement of the last revenues, one thousand and 76 million euros. The stadium will be full operative next season, I can't imagine how much money the club will get.

[@DavidMacharia1]

All I can say, Florentino Pérez is the real MVP of Real Madrid...

[@marcosmanuelndongokenve9232]

I swear to God. “Tito Floren” is the one. Butragueño once defined him as a “superior being”.

[@julianlezamafarfan4963]

​@marcosmanuelndongokenve9232 I think it was Valdano, the Argentinian player, and later, a Real Madrid manager.

[@CaliCaldwell_]

Old school business men like perez are the diamonds of big business, you hardly see that happen in today's world

[@alvaroga1n]

No, they are very common actually

[@jimmywalker8354]

This was so well researched, must have taken forever to put together. As a Madrid fan, what I love about Perez is that he always knows when players are washed. If he was at Barca, Pique and Busquets would have been let go in 2017.

[@alexis_moch]

Great video. Perez is the greatest club president in the history of football, what a man!

[@jordanford9320]

Perez is definitely thanos man he moving in the shadows gathering up talent, stadiums, ad deals, and UCL's like they're infinity stones

[@DrengrByHeart]

How is real madrid a better democracy than my own country 💀💀

[@Noor_Jacobs03]

This comment is hilarious🤣🤣.

[@surplusvalue5497]

One man runs unopposed and nobody can run against him?

[@Fenix-lr6ez]

yeah, almost like Russia's democracy lol

[@abdulmuiz6744]

@@surplusvalue5497 well, if it works, it works.

[@gw3485.]

I feel you. Haiti is crazy

[@jetorixjones]

Papa Perez is the real GOAT

[@johnlemon2916]

It's Don Santiago

[@darkinstinctful123]

Florentino Perez is the reason for this golden era for Madrid

[@28CFC]

When club comes first rather than politics or stardom players !! A single decision of selling CR7 itself shows his club first mentality

[@FootballIconic]

Found an audio issue, so I had to reupload - sorry about that! Hope you guys enjoy the new video!

[@downd.stairs2874]

Can you do a video about chicharito or mexico sometime after you do this seasons review?

[@T3D101]

Finally been waiting for you to upload something especially after united's fa cup win.. hope more follows broski. You always make these videoss super enjoyable and i love the background sound you use. Super relaxing and calm.

[@Jesuslovesyou-316-p1w]

Matthew 3 2: “Repent, for the kingdom of heaven is at hand John 3 16-17: For God so loved the world that he gave his only Son, so that everyone who believes in him might not perish but might have eternal life. 17For God did not send his Son into the world to condemn the world, but that the world might be saved through him. John 14 6: Jesus replied: I am the way the truth and the life,no one comes to the Father except through me.

[@downd.stairs2874]

@@Jesuslovesyou-316-p1wif anyone was interested we would most likely search for it but we dont we are here for a football video not your fake god

[@decode3667]

Funny with the dictatorship insinuation after you ignore he brought Real Madrid 60 trophies. You're a MUFC fan, that's like saying Ferguson was a dictator cause he spent over a decade running MUFC as a manager. In fact, if you had Perez run MUFC... you'd vote for him too, cause you'd want your club to be the best. Dictatorship non-sense makes 0 sense when it's a football club & the fans decide, Perez was voted out before too.

[@pbh81]

Worth noting Perez has had a 3rd evolution with his transfer policy of signing high potential young players. Some more developed and ready for the 1st team than others.

[@jabavumaphenduka4886]

It's so scary what this team can be, for the next 10yrs. Look at the personnel that is doing duty, their ages, then there is Endrick and potentially, Kyllian Mbappe.

[@banjomichael4229]

Man, nice way to introduce fans to both sides of the Godfather of Football. Great job

[@andreirosculet554]

I agree, same gangster personality and demeanor as Don Vito Corleone.

[@RalphieMuskinyaar]

As a Barcelona fan. It absolutely hurts to see Madrid have such a president. Always making the best decisions for his club.

[@joshuapedroza9194]

Consider switching sides. Madrid would welcome Barca fans

[@RalphieMuskinyaar]

@@joshuapedroza9194 I could never. I will endure the pain and suffering over supporting Madrid. 😆

[@EliasRoy]

@@joshuapedroza9194 Barça fans are not plastic like most Real Madrid fans

[@julianlezamafarfan4963]

​@EliasRoy New ones could be. But I remember when I was a young kid, I chose Real Madrid even though Barcelona was always winning, despite all my friends and my family being Barcelona fans. Now, I enjoy what Florentino has being building during the worst times for a fan. I hope after Laporta, your club is run by a good president, somehow similar to Florentino.

[@kaiserfakinaway5909]

"In the game of football Florentino Pérez has won and he has never even had to step foot on the pitch" BRUHHH THAT WAS ABSOLUTE FIRE! Goosebumps...

[@sehu1291]

Uli Hoeneß won every possible title as a player and every possible title as Bayern Boss

[@kaiserfakinaway5909]

@@sehu1291 i mean it's bayern lol

[@Pontsho_xiv]

At Real Madrid all the signings are made by the club and NOT by the coaches. this model is very effective in building a squad that can compete at the highest level for a long time, even under different Managers. Thats why Chelsea and INEOS at Man united are trying to adopt a similar model.

[@stefankatsarov5806]

It is a doble eged blade, the coach you have might not be able to fit the players in his system and so will the other coaches that come along. You end up whit a dysfunctional team like Chelsea or the Galacticos. A curent topic is Mbappe to Real and the potential problem that might arise if he cant play well at striker for them.

[@czoborarpi]

@@stefankatsarov5806I think having Ancelotti mitigates that problem almost entirely. He is so good at adapting.

[@IscoMadrid-fd7fy]

One of the differences is also scouts. Madrid has Juni Calafat who has been vital when it came to signing South-Americans. Also Madrid always looks for a specific type of player. With United and Chelsea it always felt like they immediately jumped on board when it came to talent in Europe. At Madrid you had youngsters who also did not succeed but shined at other clubs (Kubo, Odegaard and Brahim). Coaches like Ancelotti were also great when it came to adapting talent to fit their playing style. The same was with Mourinho at Man United. It was clear that they simultaneously owned the dressing room but also gave enough free space to youngsters in order for them to grow. With ETH and Pochettino it sometimes felt like they lost their power and that the club lost their power on players i.e. Chelsea players fighting over a ball, Kepa refusing to be subbed and Man United players blaming eachother. If that would happen at Madrid, they would show you the door immediately. Perez's philosophy is that no one is bigger than the club and at Man United and Chelsea it sometimes felt like the players had more power and influence than the club. Madrid would never allow that to happen.

[@DAAllan82]

@@stefankatsarov5806​​⁠it’s why Madrid focuses on coaches like Ancelotti and Zidane who are not narrow minded from a tactical perspective and are more focused on managing personalities. As for Mbappe, no, there is not going to be a problem for anyone but Madrid’s opponents. This is a media created problem, not anything to do with football.

[@TheofficialGodofwar]

@@stefankatsarov5806have you seen a 9 at Madrid actually play 9?? They can be seen at the wings crossing the ball or midfield

[@mysteriousM8]

I love these longer video essays mixed in with the new stuff you’re doing with the quick recaps, keep it up man ❤

[@jayvee8914]

La Porta - Politician Perez - Businessman and Politician (must be some kind of Philosopher King)

[@abubakarsadisumuktar932]

Tbh, I have admired his business ideology. He is a genius. I would have loved to build a business empire like him

[@Dkmo94]

Amazing video Tinashe, you've outdone yourself this time. Im no fan of Real Madrid, but I've gained huge respect for Perez & how he operates that club. Something about it makes you want to try it yourself, and see if you can get half the results. He's smart, ruthless & wins more trophies than anyone. Its like even the president has the mentality of a Real Madrid player As for using Real as a pawn, i have to admit that i like his style. Maybe it's because im a CE myself & i know what it means to bid for a huge project, but that guy's got balls 😅 Perez has to be the greatest president in the history of the sport, the way he runs Real Madrid its like he's playing the ultimate version of FM

[@pioafc]

Living legend of the club. Hala Perez❤

[@joechill9146]

Perez’s background as an engineer is interesting. My girlfriend mentioned engineering is the field to become a problem solver over anything else. Perez solved the revenue problems at RM in his first stint, then fixed his squad building issues this stint.

[@cbastien92]

When you realize that Real built their training facilities for only 100M€ back then in 2005 and bought a player(Gareth Bale) for the same amount in 2013…depreciation hit hard guys invest your money…!

[@victorihuoma3752]

Really nice video, i do wish you highlighted the stadium rebuild while also transitioning a squad but still winning/competing for trophies. A lot of people underestimate how tough it is, and you usually do a great job at explaining those nuances. Love your videos!

[@Anonymous-fr2op]

No Cristiano, no ramos, no luka, nobody is as crucial to the club as perez. Real Madrid are truly blessed to have this man as our president, the greatest there ever was

[@harryschmidt4465]

Great video. I would have loved if you had mentioned the new stadium and the revenue it brings to RM and the city. Perez has also managed to compete with PSG and Man City that are practically financed by nation states. RM has to innovate to keep up with them football wise and compete for the best players. Perez demonstrated that it is possible. I might be wrong but I predict that whatever RM does now business wise will be imitated by other big clubs down the line. I loved that you mentioned Man Untd. For many, including me, it is hard to grasp why they earn so much still. The answer seems to be that they were early innovators and are still enjoying the benefits. It made me think of Seinfeld, which is still bringing in millions per year.

[@96wtfomg]

If you want to understand Florentino's approach with Real Madrid I advise you look into Santiago Bernabeu, the OG president of the club.

[@danibrksmachado2556]

This is definitely one the great videos you have done. Probably the best one you will do this is because is just 🔥

[@LeResin]

When hes gone, its going to be an end of an era for real madrid Its never going to be the same for them

[@Alfalfa_Male]

The commercial image rights thing is fundamental to Real Madrid's success. For every advert you see with a Real Madrid player in it, Real Madrid gets a cut. This outweighs the shirt sale revenue sevenfold.

[@rubendejong7206]

Hate him or love him he is one of the best businessman in football,

[@vania_perez]

Nope. He’s the best without a doubt.

[@KrisKTBFFH]

Along with abramovich. Even tho Perez isn’t an owner these 2 changed football for the better. Being ruthless is the key to success and these 2 are the most ruthless and the 2 best owners / presidents for a club

[@Flammewar]

Lol Abramovich changed football for sure but not for the better…

[@KrisKTBFFH]

@@Flammewar best owner of all time. Deal with it 👍🏼👍🏼

[@Carrot_carl617]

@@KrisKTBFFHWomp womp got destroyed by bayern 7-1

[@KrisKTBFFH]

@@Carrot_carl617 won’t make them win in 2012 buddy

[@David-cm4yz]

I dont think moneyball is "changing football for the better" bud

[@winegums1]

Best football content on this site, every video of yours is a must watch man

[@iferid58]

I love the angle you presented to look at Perez in this video. Your channel is one of the best in football youtube.

[@Sirius1914]

I'm loving these 30 minute videos, amazing stuff mate. Thanks a lot.

[@pratiksable1034]

Godfather of Football

[@patrickhauser588]

You say it. Corrupt as the mafia.

[@kanmifakeye6667]

I am a Real Madrid fan and the way you dissected this is so exceptional. Nice one brother 👌🏾

[@Anand_KL]

What a brilliant video; well researched, well produced, well narrated. Well done. And thank you. I thoroughly enjoyed watching it.

[@Model_Roe]

Perez is a visionary as a Madirista I would not want anybody else to run our club

[@Batman22222]

DÓN FLORENTINO...... Respect!!😎🐐💯

[@menzimbanjwa8770]

The only thing I fear as a Real Madrid fan is the retirement of Pérez

[@andrepaz98]

This is the Best video, explaining ALL the Real Madrid stats, data, and history. Increíble.

[@rezhaadriantanuharja3389]

When Perez replaced many Madrid players from the trophies-winning Raul era with superstars and failed to win the expected number of titles, many fans thought he ruined Real Madrid. However, the rest is history

[@ncebinathisithole7559]

Every year we get to see this man continually morph a sports club into a business monster some day I fear there will be no club. Just Perez

[@Quo-vadis-domine]

I am from Spain and I appreciate that you recognize his great work 👍

[@hilltopboyz3002]

Became a madrid fan because of Ozil now he's retired n im obsess with Madrid.

[@kroenkeout708]

Sameee🤝

[@rakeshr2714]

Same

[@andreirosculet554]

you and 95% of Real's plastic fanbase... you have no idea Real Madrid even played football before 2000's...

[@ilr3593]

Real Madrid the Ferrari of Football...nice.

[@Ejmillanv]

I've always said it and I'll say it here now, someone needs to clone Don Florentino Perez, so when his time comes, we have another so he never leaves, man has turned my beloved club into an even bigger powerhouse than it already was and will always be thankful for that

[@dylonmartinez7946]

Perez is welcome in my household , us Madridsta’s thank you everyday for being our President and we are very very excited for the future

[@Astro-M0]

Triple Varca's UCLs, matched the premier league for UCL titles, knocking out german, french, and italian teams left and right. We can't lose 🥱🏆🤍🐐

[@UmidHasanov]

One of the most consistent club directors in football history. Galliani, Hoeness and Perez - in league of their own

[@elchingon6759]

Wow bro what an amazing well made video. I didn’t know a lot of this about Perez. Thanks for this!!

[@m11w888]

Wow what a deep dive on a video, every video keeps getting better

[@ananyasachar716]

Bro love the new longer videos you've started putting out. This has to be your best work IMO. love you

[@BiggestChungus21]

I think a massive reason (probably not the main reason) he wants the super league to go through is to finally cement himself as the man who changed football. Sure he oversaw the greatest club of all time during its greatest heights as the top club in most years if not all the years but that just puts your name in a couple of buildings, maybe trophies, maybe even renaming a bunch of stadiums or training grounds. Great honors all of them. But he really wants to be the man who changed football forever. If this super league thing ever goes through, he’ll be remembered as just that. The most important man in modern day football, not just the most successful. Plus with Madrid gaining a bunch of money, that would probably mean he gets a bunch of money. So maybe that’s there as well. Because Madrid most likely would never not be socio owned. It will probably stay as the biggest club with the most revenue but Papa Perez already oversaw that and made that the undisputed truth. Why be the most important man in the greatest club in the world if you could be the most important man in the history of modern day football. He’d be on par with the first dude to ever kick a ball.

[@Yami1300]

Papa Perez is our best signing This Man has one of the best character arks in football

[@GodIsLove447]

Thanks for taking the time to create this masterpiece.

[@frank8william]

"-and he doesn't even have to step foot on the pitch" proceed to show him on the pitch welcoming new player. I got your meaning, but still funny af

[@FootballIconic]

😂

[@E_Venom]

This is the best video from you. The deep dive is such a good thing that we need more of.

[@MrJakewray]

Great video 10/10

[@segalman]

Has been a Madridista since 8 when i play pes06 i instantly loved the club with white shirt without knowing anything yet like the allure was just majestic to me as a kid for some reason n then later i learned it was Real Madrid first love at first sight as they say

[@demejiuk5660]

Thank you for this. Your talent for the format is undeniable.

[@rainboltfiend]

bro you cant just say "his position was already secure" you can never be too careful he understands power and business

[@AGENTMAVERICK9]

He should never retire 🙌

[@kingoneempire2757]

You got a subscriber from me. Great video pal

[@FootballIconic]

Cheers!!

[@user-ck3si7xh7z]

Yayyyyyy 🎉 30 minute video Beautiful ❤

[@MonzennCarloMallari]

I still love the Rudiger anecdote of Perez reaching out to him years before, which made him lean towards Madrid. Granted other presidents might be doing this but this one fits perfectly in the RMA narrative.

[@IamPrxmetheus]

FINALLY! I have been waiting for a very well made deep dive on the Godfather of Football. Thank you ❤

[@planetebeautecali4485]

The problem with having a great figure who controls everything in a very successful club is when he steps down there's always a decline, Man UTD with Alex Ferguson who was like the President and Berlusconi with AC Milan are good examples.

[@tiveqcriarcontanova]

Great video as usual. I have to point out one correction though. At 1:15 you state that Pérez is the most successful club president of all time with over 60 titles between football and basketball. This is not true. The most successful president is Pinto da Costa from FC Porto with 69 titles only in football, not even counting all other sports.

[@emmanuelrobinson5622]

The Don. Coleone of Football

[@IscoMadrid-fd7fy]

I believe he even has a patent on the system of the Santiago Bernabeu and how they move the pitch

[@visanion1361]

The fact that Perez is lobbying while using his Madrid presidency for his other bussineses is perfectly legal and ok!!!!The man doesnt take a penny with ratholes from the club unlike Barcelona presidents or other clubs!!!The man is a professional winner and one of my idols....many try and copy him but him and Don Silvio are the originals plus Perez is no1 because he did not get into normal politics....other people would try for club president in his shoes

[@bazingacurta2567]

What on Earth are you talking about? Using his Real Madrid presidency for lobbying is not legal nor ok. I'll never understand why some people feel the need to defend the rich. Probably because they think they too will be rich some day.

[@visanion1361]

@@bazingacurta2567 its absolutely legal my man....if does not have a direct bussines connected to Real....money wise i mean its legal

[@WenSud]

My takes from this : every business can have multiple purposes, you need to be really smart to maximize their capabilities, even sometimes change it purposes to something else

[@lonlonm1lk]

HALA MADRID 🤍 Fantastic video!

[@angelomateus5327]

Great job on these video essays. Truly entertaining and informative

[@thedonphylix]

"Hope you guys enjoyed it..." I personally enjoyed it. Also, you have a background in civil engineering and you make football videos? Daaaamn son, that's amazing.

[@AUDACIO2010]

Great Video! Perez is the GOAT president. And great Job for pointing out that Makelele mistake. We supporter suffer from that loss for years until Casemiro was brought back from Porto by Benitez.

[@gergerger5888]

I get your point but ACS has HUNDREDS of projects per year. Of course you can find correlations, but suppose ACS makes 3 projects per year as average in EACH country of the world, of course you can find interesting timings sometimes, it is just statistics.

[@nananou1687]

Its not just statistics, it's interpretive facts

[@gergerger5888]

@@nananou1687 Yes, but suppose ACS is doing like seven public works in Colombia per year. Of course a project is gonna be attributed for ACS "a few weeks after James signing". ACS is the Amazon of civil engineering companies, they have multiple and continuous projects among the world every day, I bet Florentino does not even know a 5% of their current proyects, he probably just have a big picture of the business, just like Jeff Bezos does not know that an AWS data center has been recently opened in my hometown, despite all local newspapers here are talking about it.

[@My_Youtube_Channel777]

Incredible channel! Love your work.

[@zoulogist9171]

This video was a week ahead of its time

[@ghostatc]

As we said in Spain "lo has clavado, amigo!!". Congratulations and good research job, better even the most spanish media, who things F. Pérez is a some kind of dictator between the shadows.

[@allainangcao28]

Perez's Fleece of the Century by signing Luis Figo on a pre-contract due to an agreement with Figo's agent and not with Figo himself that he would win the presidency. He had not won yet but by making this agreement and announcing to the fans that if there was a player they wanted, he would get them guaranteed. The fans chose Figo, Perez went to his agent, signed a deal, and if Perez won, Figo goes to Real. If he lost, Figo kept the money. Figo didn’t even want to go to Real but the deal was made without his consent.

[@xMrPC]

Regardless good or bad, football will never be the same without him. He has truly contributed so much to the game without tarnishing it.

[@aveekkartekeyupadhyay6925]

Perez made real madrid a winning mentality and economically successful team. Papa perez 💯🗿

[@lokcake]

great video, props from singapore❤

[@HelioPopTart]

“Humble beginnings”. Father had several businesses. Middle class. Yes… humble beginnings… sigh

[@bo4Elite]

You want an illiterate farmer gather more than 100m€ and run the biggest football club in the world!?

[@Zjr8]

My father has businesses and I came from middle class too, I am working as a delivery rider right now; it is humble beginnings if you become one of the richest people in Spain and the world and the president of the best club in the history of football. Of course it's humble beginnings if you compare it to that, We all know that you can always be even more humble.

[@oussamabendakir1453]

Because he's a billionaire now, that's humble beginnings, it means he's wealth didn't come from his family

[@shafwandito4724]

Owning a few store that only worth hundred thousand of euro is humble. He's not like Victoria Beckham where she is born to already wealthy family that have luxurious car.

[@westonrogers5435]

You can’t miss, great work

[@flickchic238]

Sometimes I feel like I need to take a shower, pop some popcorn and pour a glass before I watch your vids 😂

[@Chanandler_Bong-z2z]

There is no down time at Real Madrid unlike some big team when they transition from players to players. Hands down to Papa Perez for running them so smoothly.

[@ofentsemotaung7439]

Really appreciated brother 🙏🏿

[@julianlezamafarfan4963]

You need to update this video, especially since Real Madrid has originated a revenue of 1BN euros. The first team in history that has done it. And the next season is expected to increase it because the stadium will be full operative.

[@yashbabal7950]

bro the initial thumbnail was better

[@LLULL-yn1rr]

I'm from Madrid. Florentino and Real Madrid don't forget the first team to change the Football with the marketing and a little class : the Milán of Berlusconi and Galliani with Baresi, Gullit, Van Vasten, Rijkaard, Donadoni, etc wearing Armani clothes. They were in another level.