Food Theory: Taco Bell Is Killing Amazon!

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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Credits:
Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

[@danny18894]

Matpat: "So and So Company is gonna change the world as we know it" Company: "We didn't think that far we just wanted to make more money"

[@ilikemesumchemkin8894]

2nd and I’m 150th like

[@cjdziesiuta1995]

166th, and I'm the 3rd like

[@yourlocalidiot324]

5th and I’m the 193rd like

[@thecat293]

I'm the 69420 likes

[@mars4977]

7th and 256th like

[@ariellewuvcat]

“I’ve personally never been to a Taco Bell with more than 2 cars in line” MatPat has clearly never been waiting in line at 12am for 30 minutes to get a Baja blast freeze

[@leoparathesweekgeeky7244]

Yep. Between 10pm and 1am on Friday and Saturday, I could wait up to 40 minutes for my taco bell.

[@humanbeing9274]

I’ve waited for an hour at 6pm but that’s probably because I’m lazy and don’t wanna drive to Taco Bell and use grubhub

[@ariellewuvcat]

@Alaura Glasco haha I live by a popular campus in Louisiana and it all closes late but the lines are still traffic hazards

[@ThinkOnerandProdigy]

The Taco Bell by me is pretty much always busy too lol. People love to hate on it, but it's just good.

[@celessilverfrond8944]

Oh yeah. My town has one taco bell and if you try to go through the drive thru after dark you'll be waiting at least half an hour

[@ItsJ40]

Here in 2023 letting y’all know, it’s not a concept anymore, the Brooklyn location is up and running all 4 massive lanes of it

[@mikemcconeghy4658]

Kinda want to try that cool-looking Taco Bell. On the other hand, I've had a lot of bad experiences with drive-through. As in, give your order, get told to drive to the window, then get asked what you ordered. Not to mention driving away to find out later that it still isn't what you asked for.

[@choichoi0812]

issue of having minimum wage dropout workers to run a complex system

[@drdarkeny]

I went to a Taco Bell recently, where they only had one or two staff, and it took forever to get my meal - and when I got it home, it was the wrong one! OTOH, they didn't charge me for the meal, because it took so long to get, so it would be churlish to complain…

[@Nor-oy8wo]

@@choichoi0812i 13:06

[@one_zer0_zer0_zer0]

@@drdarkenygive em a break, fast food places are always understaffed bc the managers would rather keep the extra money for themselves and let the same three or four ppl struggle thru all the rushes

[@elliotjohnston6472]

I love being called a “loyal theorist.” It’s almost like food theory is actually a cult... Wait a minute!

[@Shiycho]

You must be new here... Please... Come with me to the back room...

[@elliotjohnston6472]

Lol, I’ve actually been here a while. You would think that I’d have come to that conclusion sooner though. 🤷‍♂️

[@ajhsanan4518]

Unlike pizza time pizza

[@absolutelysearchingmyreality]

Hey would you like a cookie... Here have this digital cookie......... 🍪

[@sialmeckerjr]

there is a can of food on my doorstep... should i open and eat it????

[@CBCook]

"I've never been to a Taco Bell and seen more than two cars in line." Clearly you've never been to a Taco Bell next to a college after 6 pm.

[@jamesklingler1098]

Or one when the bars closed.

[@aliciaoverturf]

Or in a rural town where its only competition is McDonalds and Vons

[@eliphas_vlka]

I never seen a Taco bell in my country

[@meliciousg5358]

I've never been in a taco bell line that hasn't had less that 10 cars in front of me tibstart out with. I've had almost 15 at one time. Taco bells anywhere where I've been have always been jammed pact. This is such a cool idea.

[@a.f.r.m...d.e.d.d.2898]

I was about to comment almost the same thing, except nearly the whole time they're open they have at least five cars in the Drive-Thru, and at either peak times, or almost any time after 4, the line extends onto the road outside the parking lot.

[@rivulet5417]

9:34 I'm so shocked that fast food places are planning on uniting so they can collectively negotiate against grub hub

[@heathers2581]

I would actually love to be able to pick everything up in one trip like this.

[@fishintheboot318]

In a small town like mine we dont have very many options so every drive thru is wrapped around the building. I love the bank style taco bell

[@chrispychicken9614]

Same. And after 10PM it’s just Tacobell and McDonald’s, so they have INSANE rushes from 11:30-2:00AM.

[@willsmith3988]

kzbin.info/www/bejne/op6vi6p7ZpV2q5I.....

[@caseyneil6470]

Ahha, see MY small town is on a trucker rout off a major highway. We have like 8 fast food restaurants in like 3 square miles

[@caseyneil6470]

@@damonmoles8306 Yes, but not because of fast food.... My mother raised me on home cooked meals, and now processed food makes me sick... Imagine being allergic to McDonald's lol. Although I must say that chicken restaurants and subway are totally fine... Weird...

[@Bennyboi_]

I have a McDonald’s and a Burger King near my house with both of them having records for being some of the worst restaurants that the brands can offer.

[@JuliansTorture]

Taco Bell: has a concept for newer drive through eating Matpat: Stonks

[@JuliansTorture]

Im not gonna ruin my comment with Edit: ThAnKs FoR ThE LiKeS

[@munimkhan4207]

Yes

[@alastor6673]

@@JuliansTorture fair enough

[@Brick_Eater_]

4:02 There is not a second in my town where there is not at least 3 people in that Drive Thru

[@tomlongworth5387]

How you talk and keep the attention of people is what I love about this channel more then the food subjects. You deliver a topic like a boss and easy to keep up with

[@joshuarubenstein2298]

Grandchild: "grandpa. Why do we go to tacobell to pick up lightbulbs?" Me: "its a long story that starts all the way back in 2016 with a gorilla at Cincinnati zoo"

[@ps-gh3hu]

Forgive but never forget.

[@sanki776]

Change the world by final message

[@SamanthaLaurier]

Forgive my ignorant self, but I don't get it

[@heisen-bones]

@@SamanthaLaurier one word. Harambe

[@rcane9]

@@heisen-bones what does harambe have to do with this

[@splat-a-tat6780]

Taco Bell “Wasn’t thinking like that, but good idea”

[@jamesdanger7003]

Yeah I agree they were just fitting in with the Covid style restaurant better Matt Pat is thinking outside the earth about this restaurant re-designing

[@evaporatedmilkee6263]

There goes Matpat overthinking again. Atleast there is something to entertain us. Imagine if it was actually real though.

[@frostcrispy9561]

Matpat slowly make food company dead

[@patc694]

taco bell should hire matpat at this point

[@tunok3874]

@@patc694 lets be honest, everyone wants to hire him

[@jasonnava2755]

This theory actually reminds me of the movie Demolition Man in which Sylvester Stallone's character of John Spartan is told that Taco Bell is the only restaurant in existence.

[@timothywalker5529]

It’s coming true that’s scary

[@bryannab2703]

I love a lot of things about this concept. Have you ever had a family get together where everyone wants food from a different restaurant? Yeah, me too. What I really dislike about this is the lack of options for pedestrians and bicycles. Maybe if one of those lanes were a walk up lane? My local Starbucks has a long driveway, a window and a small, outdoor eating area. I would prefer to see more of that and less car only options.

[@netherlandstourismen4765]

Yeah, but sadly I doubt this will happen, since there just isn't good enough infrastructure for those modes of transport for them to make it posiible to order without a killing machine.

[@STLCarGuy]

You know what this “fast food court” with like 5 or 6 different restaurants reminds me of? One of those soda machines with like 100 different kinds of soda.

[@bobthegamingtaco6073]

Ooh, now I want one of those but for all the different kinds of French fries, I would instantly gain like, 600 lbs just from potatoes

[@missingindy]

Wait what

[@STLCarGuy]

@@bobthegamingtaco6073 the only fries I want are those fries from PopEyes and curly fries lmao

[@aidanbadia7737]

Oh those freestyle machines?

[@DizzyMapping]

Like the Coca Cola machines with a touchscreen?

[@daltoncarverxc]

“I’ve never been to a Taco Bell and seen more than two cars in line” You’ve never been to a Taco Bell on a college campus have you?

[@daltoncarverxc]

At the University of Alabama, I’ve never seen the line NOT wrapped around the building leading all the way to the street.

[@lukeGGlee]

It’s true also the reason so many Taco Bell’s don’t have many cars is because of the lack of toilet paper to compensate

[@tsimmons7230]

Or after midnight

[@SCP--rj8hm]

@@daltoncarverxc ALABAMA?

[@charityhopkins7977]

I'm pretty sure I've been in long taco bell lines before the pandemic

[@VolticWind]

A single driver delivering multiple orders simultaneously is an impossible task when it’s next to impossible to deliver a single order without the food cooling down.

[@tullymahin]

Not one of those restaurants can get your order right, can you imagine all of them all together in one kitchen trying to get an order right from multiple different restaurants? I want a big Mac super-sized, with 3 Gordita crunches, a moca latte and an 8 piece family meal with extra biscuits.

[@Nitemare2211]

Imagine if Taco bell never thought of any of this and just got like 100 ideas from watching this 😂

[@disasterboi3039]

Stonks

[@toadtastic5802]

@@disasterboi3039 yes STONKS

[@savannahpetrovic5495]

My thought: tocobell would have to team up with multiple company's to make this work, most will probly not want to team up with tocobell becues tocobell would get most of the money. How ever if most to all other company's pitched in thair products thair would be a fe for having to go through tocobell to distribute, meaning everything that the company produces would go up in price, becues it's going up in price with multiple brands and company's everything else would go up to , to keep the economy working properly, other wise if they don't alot of people won't be able to get everyday necessities. And if they do put alot of money into nesisties and have a lower paying job they could go homeless meaning if this really did happen, we would see middle class and lower class families and people become homeless or struggle alot more , and we already struggle with it, it would be high class stays high class low class stays low class no more middle class, economy would take a hit, considering the low class wouldnt be able to pay into this so only the rich would keep the economy working , so basicly looking at becomeing a somewhat Korea if this happends and becomes wide spread. Or tocobell can be nice and just never make brands and other company's pay a fea to go through them.😁👏💛❤

[@puffin3924]

Wow that would be funny

[@830927mjki]

@@savannahpetrovic5495 Well they've already got KFC and Pizza Hut covered. Plus those fees you mention are probably a fraction of the cost of a full separate location.

[@puffdaddy69]

The ball pit was the Millennial’s way of building antibodies

[@inksans6728]

And the BLM movement was ours 😈

[@vicariouswitness]

Before that it was mud, bugs n cuts and sharing gum.

[@Beyondthe5thPanel]

You got that right!!!! We probably have much of those antibodies. Hmm, I wonder if that’s helped us against COVID, because our parents and grandparents didn’t get that and the younger gen isn’t getting that either.

[@totallynotpaul6211]

@@Beyondthe5thPanel probably not because antibodies for the flu would do nothing against covid cause its a different virus

[@tony_5156]

@@inksans6728 in the words of ricedouche (ricegum) “IRRELEVANT!”

[@marleylaskaris9775]

My McDonald’s drive through takes forever, we have a single lane line still, and oftentimes the restaurants closes their drive through for mobile orders only! You’ll wait in like for 10 minutes, get to the menu and they’ll notify that unless you have an online order they won’t serve you! I’m not liking this change in service.

[@reshawshid]

Just going to clarify something here. Krispy Kreme is never going to use ghost kitchens. Aside from cake doughnuts which they have trade secret recipes for anyways, they use air pressure to force dough out through a mold that causes either a ring or shell shape. This is how their ring doughnuts always come out in such a perfect shape (the shells will too, if the mold is in good shape, which they never were when I worked there). Krispy Kreme uses highly specialized equipment that only they produce, so copying their design is nigh impossible, making them very secure in their methods.

[@donutdisturblivball]

ngl when he started talking about how fast food restaurants didn't need to worry about extra expenses for dine in customers, i thought he was gonna go off about how fast food restaurants planned the pandemic to get us to stop coming in person

[@thelogicdefier4630]

*spits out tea*

[@techtor6928]

BUT THAT'S JUST A THEORY A CONSPIRACY THEORY

[@duceysanem]

@@techtor6928 next channel

[@duceysanem]

Real life conspiracy theories

[@lightningmcseed7303]

Im convinced

[@Packers991]

Can we admire how Taco bells make full on movie trailers for their products

[@ballsack8505]

NACHO FRIES ARE BACK

[@Mickey-mv1xp]

@@ballsack8505 wait really

[@kinggamer1214]

@@Mickey-mv1xp ye

[@Mickey-mv1xp]

@@kinggamer1214 yay

[@pheonixplayz1337]

Ok

[@amai_zing]

8:18 while $376 is extremely low I'm wondering why they paid $231 in promotions and $131 in "7 order adjustment" - seems like they're doing something wrong Regardless, it sure feels like 3rd party delivery companies are gouging both the consumer and the business the consumer orders from

[@khalebcanton]

I’d love to use the drive through at my local fast food places but unfortunately I’m always so paranoid going through them due to how narrow the lanes are and how aggressive the curbs are. In a small city mostly populated by large fwd vehicles you think it would be in the best interest of the fast food places to design their drive throughs accordingly. But no, my local fast food places seem to think everyone drives small hatchback economy cars.

[@bekom864]

I think Taco Bell opened that building because of “experimental” purposes but matpat give them a better idea

[@thepoorliestdrawn]

Yaeh

[@TheseUseless]

Honestly, it's such a good idea. I just hope that they'll have a similar alternative for walking/biking, if this idea expands. I wouldn't wanna risk getting run over just to get a big mac, if I decide to exercise and then unexercise.

[@pastapal5046]

No the Actual reason is because they cant afford getting sued for Diarrhoea

[@reversealchemist7174]

@@TheseUseless True, what if you don't want to waste gas. Or you just want to get some exercise.

[@Daniel-jk6ve]

Sorry replied to wrong person.

[@ChengTeoh]

Taco Bell will reach next level cost cutting if they can figure out a way to teach mindless ghosts how to cook a burrito.

[@willsmith3988]

kzbin.info/www/bejne/op6vi6p7ZpV2q5I.....

[@bigbongtheory4222]

Very Hot why?

[@bigbongtheory4222]

Very Hot Rick roll me or something man

[@mariahowlett625]

@@bigbongtheory4222 Don't worry ill check to see if its a Rick roll

[@mariahowlett625]

@@bigbongtheory4222 Alright I checked its good not a Rick roll just a weird tutorial I'm what its for I just went in and out super fast

[@AdamThomas671]

Nice merch plug!!! Extremely smooth placement my man 👏 with that said wish I could have my hoodie delivered....

[@ajwinberg]

Wow. I could get behind this idea. If it works, it might actually be the best way to do fast food and maybe anything.

[@Itscraft3506]

Taco Bell: wasn't thinking like this Taco bell employee: let me pitch this to the boss

[@r3ynolds_ow581]

WRITE THAT DOWN! WRITE THAT DOWN!

[@thelinuxcat]

“You do not realize that Taco Bell was the only restaurant to survive the franchise wars. Now all restaurants are Taco Bell.” Lenina Huxley (to John Spartan) In the movie Demolition Man

[@rogerogue7226]

I was wondering if i should comment this myself. Good on you good sir.

[@TheRockinDonkey]

@@rogerogue7226 Same here

[@Sporkguy3]

This was my first thought. Taco Bell is the winner.

[@catserver8577]

My first thought.

[@poopnach]

Just wait: one day you'll go into a Taco Bell bathroom and find three shells next to the toilet.

[@Nymphonomicon]

I have seen Amazon attempt to solve the "last mile", some stores have a space with Amazon lockers where you cam pickup your purchase.

[@gothicshark]

Here in Los Angeles, there use to be a market chain that had a Drive Through Window system. Sadly the chain and the grocery drive through went away in the 90s. There is a couple of the smaller ones still, but the chain is more or less gone. ((Altadena market drive thru))

[@justusbondurant5797]

I have lost count of how many times MatPat has said that a company is “playing a much bigger game”

[@basedmogy]

Brain: "You read the title right didn't you???" Me: " Yep apparently taco bell is ruining amazon."

[@10gamer64]

XD

[@KittenLove536]

Dude I didn't get it because I read it that way 😭

[@oMnr]

I honestly thought he meant the rainforest

[@TorstenAdair]

That Taco Bell concept… It’s a food bank! Thank you. I’ll be here all week. Try the Mucha Gulpa Chalupa Grande binge box.

[@MiriamCroftoon]

Fascinating! I just can't understand how often new videos appear?

[@AD-kq3yk]

“Back in my day we did this thing called eating inside the restaurant”

[@gissellevasquez693]

same here XD

[@credyladd2794]

Lol

[@ThatGuyLegend]

I can't wait to be able to say that

[@Thatkidclapper14]

yep

[@aorlyz3493]

YEP YEP i agree

[@marinettedupan-cheng8364]

Theory- taco bell wasn't thinking of this until mat pat planted the idea in their brain and just wanted to make a cool drive-thru place

[@zipzeolocke2]

I'm so disappointed he didn't even mention Demolition Man or make a silly reference!

[@steveascott1]

This video reminded me that Service Merchandise department store, catalog-showroom retailer, was way ahead of its time. In this department store you shopped by looking at display items with codes attached to them. You would then write down the codes for all the items you wanted to buy and turn it into a cashier to order and pay for it. They would then give you a receipt and you would go to the back of the store and wait for your items to come down a conveyor belt. I think that if Service Merchandize stuck around they could have utilize mobile ordering and the drive through dumbwaiter system. They also should have beaten out Amazon for selling merchandise if they did not go under due to bankruptcy in 2002. They should get a video their own somewhere.

[@jmosher4251]

4:00 In North Carolina, taco bell is way more popular than other places. Everyone seems to like something from the menu, and at 1 am it's packed and takes forever to get your order.

[@OldNorthFoxx222]

"Taco bell can get you your order in 15 seconds!" "Can't tell you how!" Me: You deleted 40% of your menu items.

[@TheChocoXCheese]

That's only like a third of the answer. The truth is that they're just not. The expectations on fast food workers are pretty much unachievable unless the customer only orders a combo or a couple items. Most places trick the timing system by asking the customer to back up or park. So the order isn't actually finished quicker, the systems for tracking the speed of service are being tampered with.

[@MissLilyputt]

The other part of the answer is that they’re making more of the items in such a way that there are less parts to put together. For instance if they make all the ground beef the same no matter which thing you order all they gotta do is pop some meat in the microwave for a few seconds and voila... taco or burrito, or nachos. They’ve also eliminated ingredients so there’s less to put together in that respect as well. If they don’t sell it then you can’t ask for extra of it. I’m sure some restaurants even have some items premade knowing the average of people daily who ask for each thing and only make more when they’re running low. It’s not like people really expect healthy, fresh food at a fast food joint.

[@michaelb1761]

When I worked at Wendy's 15 seconds per order was the goal. Anything more than 20 seconds per order (from the customer finishing their order to you handing them their food) and you were in trouble with corporate. We could meet that 15 second time during rush hours.

[@rogervanaman6739]

@@MissLilyputt I'm going to assume you have never been inside of a Taco Bell, 'cause their kitchens are wide open to the dining area. The meat is cooked off site, it comes refrigerated or frozen (not sure, I've never worked at one, but when they are moving them around they are not frozen) which they then warm in a hot water bath. They then put the warm meat on the line and scoop as necessary. The need to use a microwave to heat meat would only slow things down. Taco Bell has always been efficient in regard to the process of making the food, everything is right there ready to scoop/grab (and already warm if necessary) or in a gun. The biggest slow down has always seemed to be the employees, trying to remember the way you make all the items in the massive menu. Which is likely where any time save has come from, trimming down the menu as a lot of fast food places seem to be doing right now, though it has been like a year since I have been at a Taco Bell so I'm not sure there. It is also possible they have added more grills (if that is what they call those) or have less items on the menu that need them because of the focus on drive thru, that is the other slow point to the process. And as the other person said, you can always play with the numbers.

[@roxannabellkuehn4645]

@@michaelb1761 dang! Which Wendy's did you work at?!

[@ashtinpace4213]

Taco Bell is going to become the only restaurant like in demolition man.

[@willsmith3988]

kzbin.info/www/bejne/op6vi6p7ZpV2q5I......

[@APoliticalConfusionAndMess]

I hate it.

[@ObfuscateMoon]

I guarantee someone here doesn't know how to use the three seashells

[@I.eat.paper.]

I hope not. And nice reference.

[@dragonchild1082]

@@ObfuscateMoon he doesn’t know how to use the three shells *laughting*

[@thecharredwitch]

I love how we had to use the drive thru due to the PANDEMIC! And when the companies hear that they go “oh you want these restrictions to be set in stone? Even when Covid calms down and we can go back out? Yeah you guys love this. WE are doing this for YOU!😊😊”

[@mutedchroma]

I've seen Taco Bell drive throughs with a line that stretches the block, and the inside is filled with customers too. I say bigger drive thrus, and smaller dining rooms, but still having a dining in option for the few who, say, can't use drive thrus because they don't have cars. Because SOME drive thrus won't allow you to order without being in a car, hence *drive* thru

[@badassjack86]

As a young economics student, I found it extremely frustrating, that every time I searched for game theory, I got a guy making videos about the cannon of video games but now I find it much more beneficial to my life that I got to experience your videos over the years then my initial intentions of quickly study for my tests.

[@mustang8206]

Just type game theory economics

[@soylatte1288]

my dad has a masters in economics, i hear stuff like this all the time

[@mgtocrateezspeaks3971]

Demolition Man is coming true. "Taco Bell won the franchise wars."

[@theverysneakycriminal3471]

Copied but ok...

[@doctajay6690]

Never speak of this movie again

[@s3ns3i19]

Taco Bell already won years ago.haha

[@plaguemaster308]

@@theverysneakycriminal3471 No one owns the sentence so it fine.

[@DoABarrelRol1l]

They have < 11 since the film took place in 2032 to pull it off. I'll be rooting for them for easier access to Bajablast.

[@sparklefulpaladin]

This would be awesome if they had convenient places like this with lots of options. Hopefully they would still implement delivery for anyone who needs it, like if you are disabled and cannot drive a car or if you just want the convenience of having it delivered.

[@AwokenEntertainment]

Taco Bell has always been leading food innovation

[@NAH-369]

Taco Bell has big brain

[@djneffii]

mattpat is slowly convincing us that in a few years we're going to be living in a dystopian future where fast-food chains control the world

[@Tues48]

Does he need to convince us tho? I believe it

[@user-qc8jd5tw6s]

Is it dystopian? I feel that would be a delicious fate.

[@hubertnnn]

Is it going to happen in few years, or few years ago?

[@JoseCuervo11]

Like cyberpunk but the corps are fast food chains. That would actually be kind of dope, I'd love to join the kfc or taco bell private military. Imagine the uniforms 🥵

[@shinsekaisamurai]

Snowcrash...

[@eleanorsmith2301]

“ive never been to a taco bell and seen more than 2 cars in line” clearly he’s never been to a tacobell in the midwest at peak stoner time

[@blakeycakey272]

As a person from Nebraska, I can confirm this

[@DarnHooligans]

Omaha, will also corroborate.

[@marktodd3798]

I am from Ohio and I can confirm this. Either stoner hours or during the time bars let out.

[@manny9050]

Kansas City can confirm

[@spyderinsanity]

Big facts.

[@dozit2166]

Yes! I know this is a older video but my mom works at an Amazon in Chattanooga Tennessee and it had gone down hill and now instead of shipping out products they are taking returns because of a sudden lack of work

[@Evelyn_Okay]

I will say, the biggest issue I have with drive-throughs is the lack of time I can comfortably browse the menu for non-pictured items and their prices, which I'm sure is by design. It's probably just my social anxiety, but I know the workers get blamed for slow d-t orders and I get so annoyed when someone takes more than 30 seconds to finish ordering, so I don't want to do that to the ppl behind me.

[@ricardocruz4235]

I always wondered why the menu boards are AFTER the talk box, not before it. Like, do they assume I am such a devotee of their establishment that I've memorized the menu? For this reason I'd usually go inside, just so I could browse the menu in peace.

[@Gacha_gays]

I wish there was a separate drive thru for people to browse the menu, and then order.

[@Jsouza1226]

At this point I’ve realized that the new Food Theory is more like Business Theory

[@allimarshall7077]

I like it I feel like I learn quite a bit from it

[@saltbone]

Im using this for my informative essay

[@gabadaba5436]

As someone who lives in Minnesota, there's rarely a time, especially during covid, where there isn't at least 4 cars in a taco bell drive-thru. There have been times where there's a line out into the parking lot

[@JemsXiong]

As a fellow Minnesotan, I can say its true

[@JemsXiong]

Also that taco bell is literally in my city wtf

[@patrickishot0706]

@@JemsXiong low key wish I lived there just to go through that restaurant

[@eanschaan9392]

This is true.

[@Mary-ul9vy]

Honestly, as a person from Minnesota I just assumed everyone liked taco bell as much as we do...

[@casedistorted]

We’ve had double lane drive thru’s for McDonald’s where I live for at least a decade now. Also yeah seeing the new Taco Bell in action is pretty cool. Though I don’t like not being able to go inside and see your food being made. We have a Taco Bell here in Wisconsin that always has like 4-5 cars in its drive thru

[@donrob7779]

The Taco Bell near my house routinely has lines over 8 people for extended periods, especially after 8pm. My friend once accidentally drove into the line thinking it was the turning lane and we got stuck waiting for the customers to get their orders so we could drive off

[@phoneguy4637]

everyone: "I'll never leave me house again, cuz I shop online only!" introverts: "THE WORLD'S MY OYSTER!"

[@vanilla_clouds]

@@mylifeaszachh XD

[@LeftCaptain]

o i s t e r

[@frostbitlion1727]

It's oyster

[@phoneguy4637]

@@frostbitlion1727 yes, smarties... I got it, ok? I'm not a native english speaker, so... but thanks for pointing out.

[@frostbitlion1727]

@@phoneguy4637 you were close! :)

[@CHEFPKR]

Taco bell can be positioned anywhere, on any road, at anytime. Their food can only be killed by The Sword of a Thousand Truths.

[@JacksonHollo]

a verified user with practically no likes? impossible!

[@mayflooer5454]

oh its you! hi

[@imdoneplus]

That was a really solid comment.

[@deepshark4636]

@@JacksonHollo its cuz he is "underated"

[@arm3343]

@CHEFPK fun fact taco bell failed in Mexico ( my Hispanic parents also hate taco bell because it doesn't taste like good tacos)

[@masteryoda6988]

I live pretty much right by it. And you are completely right how the food drops through a tube. It's quite weird but cool.

[@ravenrose1568]

Taco Bell designer who hasn't thought of any of this and just wanted a funky looking building: 👁️👁️

[@orangepeanut]

Taco Bell would triple their revenue if they had drive through toilets

[@grimmrider638]

Don't give them any idea's, they may just do it!

[@klunkymunkey9425]

Here before this blows up lol

[@elisse420]

orangepeanut wants you to sub-scra-IBE

[@astro-thegod4797]

What happened to your memes

[@kinglyfiumpy8068]

@@elisse420 so that he can maaake more money

[@thatguyjared8560]

MatPat: “Taco Bell is killing Amazon” 1.6k people per minute: “Interesting. Please elaborate.”

[@willsmith3988]

kzbin.info/www/bejne/op6vi6p7ZpV2q5I.....

[@thesmoviemaker21]

@@willsmith3988 Very funny.

[@Starb1t]

97k now

[@saitowastaken]

Make that 12.1k/per minute

[@RomeYoungRS]

That Taco Bell is awesome in Brooklyn park, I live in Minneapolis and my girlfriend and I go there all the time. Hella long if you order there, but the mobile lane is always empty lol

[@DoctorX17]

What I would love to see is more drive-in places like Sonic -- where I can park, order, get my food, and not have to wait in a line to then go park. Saves gas if you plan to stay to eat anyway! And Taco Bell tends to pair with KFC here, so they've already been doing mixed kitchens, so I can totally see them either buying other places up or doing deals like you theorized

[@LightsOnTrees]

Lol I would love if a Taco bell exec watched this and was all: "Yeah that was totally what I was thinking... from the start... that was my plan all along... glad you figured out my plan... that I had from the start."

[@Nele__]

Guys, you remember the plan I told you about? Well I didn't told you everything and I definitely didn't found what I will tell you next somewhere on the Internet...

[@xprincessxbreyennax4544]

The taco bell by my house normally has lines around the block, and that was even before the pandemic hit. They would probably benefit from a 4 lane drive through.

[@Ilove_drpepper]

Yeah same

[@alyssadk1645]

Same, my go to Taco Bell usually has a line. I think it's one of the more popular fast food restaurants around.

[@penguincommander169]

i mean mine wraps around the building , Propably doesn't hurt that it's like a block away from a college

[@arcticfox5118]

Yup same up where i live. Not unusual to see 40+ cars wraping up the block to get in at lunch or dinner hours.

[@joshualamm3621]

4 lanes would not be a full benefit if they can not keep up with the order demand. They would also run the risk of fulfilling a ton of small orders while letting the bigger ones sit because it's faster. I know that my employees would not be able to handle 4 lanes, they can't even take the orders on 1 without letting them sit for 20 seconds before taking the order.

[@Nick-Nasty]

You've never seen more than 2 cars in line? Our taco bells usually have a line wrapped around the building

[@blib5094]

Matt! They opened that drive thru today. I'll be trying it tomorrow when I'm in Brooklyn park.

[@tetanusteta3871]

People without a vehicle: *cries in the back

[@alicemichaelis9468]

Right! I live in nyc and cant afford a car lmao. Good for the ppl who live here and can tho.

[@melafaire]

It looks like there were bike racks so maybe they'll have a window where you can walk through?

[@tony_5156]

@@alicemichaelis9468 simple just love anywhere else but LA and NY lol Nobody can survive there

[@QuesoCookies]

This. I don't have a car and live in a very walkable area, but I had to order everything delivery during peak quarantine time and pay fees and tips for things I could otherwise walk to in five minutes or bike to in less than three because none of those places allowed anything but cars in their drive throughs. It was ridiculous.

[@kevinnorris6558]

@@tony_5156 I was born and raised here in NYC and as I grew older, I started longing to live somewhere else, preferably down South. It’s just too expensive here and our moronic politicians are making it worse. You pretty much need a six-figure salary to live here at this point.

[@GuryWullums]

They shaved 15 seconds off the drive thru time because they destoryed their menu and now they dont have the same amount if traffic. geniuses.

[@Gingerfrost]

..... You actually have to get creative just to get what you want. ;-; the assholes trying to get all the stores shut down.

[@yoshithebear7630]

Wha?

[@jaredhansen5364]

Is this the prequel for Demolition Man? That's eerie.

[@Sam_Tries_Skating]

The drive though reminds me of Torchies back home. They did have a dinning room but the drive through was identical in all locations I’ve been to

[@Thunderscreamer]

Honestly MattPat, I’ve been a loyal theorist for nearly a decade, & this has been one of the most mind blowing theories I’ve seen. Well done. My favorite theories have always been the ones that intersect with real life, and Food Theory delivers that in spades

[@eevoid1208]

Me too

[@jaycecornell7447]

So the world is turning into Demolition Man where every restaurant becomes Taco Bell

[@willsmith3988]

kzbin.info/www/bejne/op6vi6p7ZpV2q5I.....

[@Fafnd]

Worse there will be no dining in restaurants

[@georgeorwell4891]

*Demo-man

[@TBustah]

Dammit, you beat me to it.

[@lbgtr87]

It was pizza hut when the film was released in foreign markets, so no.

[@jaydub5515]

The chicken and steak cheesy gordita crunch are my favorite things from taco bell, but up here in Alaska, they are super expensive

[@lilith4413]

3:35 same thought. I wanna see tubes of burritos.

[@matthewburdick4966]

Me reading the headline: "Taco Bell is Killing..." Me: "You know, the next word could literally be any one or any thing and I would believe it"

[@Azeroth_Lysphixious]

Same

[@Marinanor]

"Taco Bell is killing Mickey Mouse."

[@vincentelizondo2118]

"Taco bell is killing more lesbians then gays some people ask is taco bell sexist??"

[@Azeroth_Lysphixious]

@@Marinanor Well Thats Seems Like A Normal Tuesday

[@YEDIUM]

@@Marinanor oh no

[@eyeofthebox913]

Imagine getting a shoe in your happy meal and the cashier says:”oops we got your order mixed up with someone else’s”

[@kennythetrend3688]

4:01 Around me in Northwest Illinois, our Taco Bells have a LOT of cars in the driveways so guess it depends where you live.

[@sanitys.edge02]

I understand how this can be convenient for bigger cities; small towns like mine, that already struggle to keep our tiny 1 lane drive thru fast food restaurants (which barely have enough room for 3 cars before you're waiting in the street)....this is worrying. Sitting down at fast food restaurants is really all you have for dinner dates, sitting down with family outside of the house, meetings, etc. We have 2 sit down restaurants in town and they are SO EXPENSIVE that barely any of us can afford it more than once every 3 or 4 months. Foods not even worth it either. When businesses decide to expand like this, we tend to lose the buildings and business all together as we're seen as no longer profitable enough for them to continue considering all the ones in larger cities. If we lose our sit down areas in fast food resturants, or all those in the cities around us switch, my town will suffer along with all the others. I and many others wont want to drive an our and a half or more just to eat something rather than pricy groceries bc our Walmart is seen as insignificant enough to not get product compared to the surrounding ones.. This is scary to us in these small towns. I understand the convenience, but I will not look forward if contactless becomes the mainstream for all fast food businesses..

[@Goobasaurus]

Alright class turn to chapter 23 today we’re covering “Taco Bell and the restructuring of modern society”

[@greencertifiedweb]

I'm thinking they'll have a walkup version

[@waffelmix98]

"never been to taco bell with more than 2 cars in line". MattPatt has clearly never been to the midwest

[@masonhoward7826]

I feel this on SO MANY levels.

[@veratomlinson2199]

Or, for some randomly odd reason, in the middle of nowhere in Canada (really weird day)

[@kartgal]

I’ve never been to a Taco Bell with less than 2 cars in line

[@gooson9611]

ive never been to taco bell with out the line wrapping through the parking lot and into the road no joke

[@Alverant]

I'm in Chicagoland and two cars at the two TBs in my area would be extraordinarily busy. I stopped going to them because the service is HORRIBLE.

[@kylespevak6781]

4:05 Outside of cities you'd be surprised. Out towards Pittsburgh where my sister lives, the closest Taco Bell was an hour away. One opened up in town and I've never seen it not-busy

[@northlorn]

A 4 lane drive thru quick service restaurant makes sense in Minnesota because it gets so cold up there during the winter

[@wellowthere]

I feel like someday MatPat's going to be sued by all of these companies, or hired, one of the two

[@rattb0i482]

Hired, makes theories about what's ~really~ going on in the resteraunt and sued.

[@Hello-1243]

He’ll probably make a theory on which one will come first

[@altaccount9351]

Why not both?

[@lencao4515]

Me: Sees Taco bell is going to be the future Also me: Epic, can't wait to see demolition man

[@luvia6374]

🦆

[@luvia6374]

🦆

[@WetSaucySlommy]

🐚🐚🐚

[@jorgeamadosoriaramirez8953]

Here just to comment the same. Taco Bell is indeed going to win the Franchise Wars

[@GuardiansCreed]

@@WetSaucySlommy 3 shells and Taco Bell wining the war is what I remembered most Lol

[@warmachine9846]

Depending on what time of night you go I've seen tacobell lines rapping the building on a regular basis especially after 10 p.m. on weekends

[@natashaeddy7464]

I really hope we get up an update on this when it’s done, it comes out this summer

[@Borktholemview]

I just realized Amazon has been trying to solve that last mile thing with those locker things that have been popping up all over recently

[@EeoGamer137]

Was just about to bring this up.

[@codeman99-dev]

Those lockers are very multipurpose. • Last mile • Little to no utility costs • Safe keeping of customer goods • Advertising to many different kinds of customers! The elderly - it's a real reason to use online shopping. People in high density housing. People in high crime areas. It solves problems for many groups while only inconveniencing one group - the building owner. Even then, it may mean extra foot traffic in your building.

[@drewpatterson8009]

The lockers make almost zero difference for them. They still have to make multiple stops to the lockers. It DOES help but with gas prices the way they are going it's almost pointless. Having customers drive to distro stops themselves would probably boost their profits by astronomical margins. This would also drive down the cost of shipping as people will opt for the other option and drive down demand. Hopefully even having an impact to gas prices.

[@haveyounoticedtheshieldsar3467]

You have no idea how much more labor intensive filling up lockers are than a door stop, it's ridiculous, dsp drivers go thru the rough. I hated amazon lockers more than delivering to hospitals or vets

[@Grey_arsonist]

Ok I live in Minnesota and the first one just opened up here today, we went and it was really packed but pretty fast, they definitely will get faster tho

[@WetSocks.mp4]

7:32 Right when MatPat here, said “Think about it like this” I got a Taco Bell breakfast burrito ads

[@ianjamesmartin]

Weird to think that one day we all might tell our kids, "Back in my day we actually ate at fast food restaurants."

[@Fujimokou985]

I read that as "we ate fast food restaurants"

[@raven7497]

Yes we eat in front of strangers and watch them eat Everything is weird when looking from an angle.

[@imadrawer9721]

Ikr

[@ambeegaming76]

Which in it's self is funny cuz it hardly makes it fast if you need to go to your car to to the store get out of the car walk in wait to order wait to get the order walk to the table then eat then go back to your car then go home.

[@PercyKqv]

Oh, god. It feels good

[@jerryduffin1358]

“Sir, this is a Wendy’s”

[@doodlepaper6236]

Underrated comment

[@elintiyaowo6763]

Um sir why did you call a McDonald's

[@rosskids5942]

“Sir, this is Walmart”

[@mikeock3164]

No it's Patrick.

[@peervermeiren8902]

No it isnt, I want to talk to the manager.

[@DuDe3810]

My local taco bell regularly has a line of cars wrapped around the building for the drive through line, and I live in a fairly large city

[@yaboiscurby]

its like those roller skating sit in your car restaurant thing, ours is called B&K.

[@mixael7711]

I feel life Food Theory's titles are like the weirdest thing ever, like soon its gonna be, *Food Theory: Harvey's is Poisoning the Residents of Apollo 13!*

[@rakeboi21masterofrakes63]

*I ATE MY CHRISTMAS TREE!!!!1!!*

[@iinuked9543]

Don't give him Ideas... he is gonna use it now

[@mixael7711]

@@rakeboi21masterofrakes63 I almost forgot about that video lol, I guess it was so traumatic for me, my mind suppressed it...

[@Joe-uz4me]

i feel life food theory???

[@achintya4094]

That would be a good theory though.