Food Theory: The Secret Dunkin Donuts DOESN’T Want You To Find Out!

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Have you ever been walking through the mall and smelled that delicious, iconic sent of Cinnabon? Have you passed by a Panera and SWEAR you could smell the bread from outside? Maybe you've been on a bus and suddenly got a craving for some Dunkin Donuts? All of those things happened on PURPOSE! You see, companies are operating just inside the law to get you STARVING for their food... some may even say they've tip-toed outside the lines of the law. Well Theorists, get your detective hats ready. We are going to figure out if these companies are BREAKING the LAW!
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Credits:
Writers: Matthew Patrick, Justin Kuiper, and Luke Barats
Editors: Pedro Freitas and Danial "BanditRants" Keristoufi
Assistant Editor: Caitie Turner (viridianrosette)
Sound Editor: Yosi Berman
#DunkinDonuts #Dunkin #Panera #PaneraBread #Cinnabon #Smell #Marketing #FoodTheory #MatPat #GameTheory #FilmTheory

[@bennettam.9330]

Mom: Honey, why are you plugging your nose? We’re on a bus. Me: Matpat has educated me.

[@SMBudge]

@Тоmmуlnnit 🅥 definitely not a rickroll, don’t go to 5:20 in it

[@Caleio]

I am a EDUCATED ONE!

[@Lol-pz9ow]

@Тоmmуlnnit 🅥 what?

[@knight764]

id rather suffocate then be lulled by donut and coffee advertisements

[@aa-rav]

I have been educated too

[@kenzihenderson5258]

Disney parks has been at this for YEARS. Although they do the typical scent stuff like making it smell like cookies outside their bakery to get you in the snacking mood, they go well beyond that. Every major area of the park has its own scent, several major rides have distinct scents to make the experience more memorable, the major disney resorts have their own scents (in my personal experience the polynesian scent is like aromatherapy, like you just feel a wave of relaxation hit you every time you walk in the lobby)

[@commode7x]

Disney is the master of mind control

[@julyannamonero]

I was surprised he didn't mention this! Certain rides definitely have certain scents.

[@tomhodges1600]

I was LITERALLY popping on here to point this out!

[@chickenpuddingstudio4730]

That darn mouse

[@MeLaThor13]

Disney has some of the most amazing tricks. Everything there is so well planned to make a full experience.

[@CZsWorld]

One time I was walking down the street and caught this massive whiff of Panda Express (which was probably 200 ft behind me). It was strong enough that me AND THE GUY WALKING IN FRONT OF ME both TURNED AROUND and went back to the Panda Express.

[@noah2698]

I see why

[@mhrgall]

huh? So the wind was blowing in the opposite direction or what?

[@GibberishMan]

Oh

[@nhatanh181]

You guys got Panda whipped.

[@Lydia_Deetz]

omg, this happened to me, but with baker's delight (AUSTRALIA 🐨)

[@alexandertilson7081]

So I’ve worked at Panera bread recently, and I can tell you the bakers work the night shift so they can actually make the bread in a timely manner. The bread that you smell throughout the day is that same bread just reheated when they need it.

[@UserNameAnonymous]

Does reheating bread release the same chemicals that are produced during the baking process? I doubt it

[@sweetwill6233]

@@UserNameAnonymous How about you just grab some leftovers in your fridge and reheat them in the oven and then take a smell as they start to get warm. See if it smells like the food it is. If it doesn't then you probably shouldn't eat it.

[@Light-si5ti]

At Jimmy Johns, employees are encouraged to yell “FREE SMELLS!” when pulling bread out of the oven.

[@hybridpheonix6343]

Peculiar flex but i as a jimmy employee will note ussually we just shout "hot bread" REALLY loud as we walk the bread through the store (wich probably distributes smell i always thought it was dumb our ovens are away from our bread rack) so that we dont bump into people with the trays because they are instant scar causers but we talk about free smells and how good the bread smells constantly

[@Light-si5ti]

Former JJ employee. Managers told us to yell hot bread, and if customers were in to yell free smells

[@hybridpheonix6343]

@@Light-si5ti that makes sense free smells would achieve the same job of warning the employees but at the location i work at yelling hot bread tends to interest the customers almost as much (to be fair we have a really chill group of workers and customers) and sometimes when my managers shout hot bread i respond with " you tellin me it aint cool bread" and that tends to pull some laughs

[@FosukeLordOfError]

I love JJ's energy more then their sandwiches. There sandwiches are good and worth their price, but the speed and energy of the place is why I like to go. Also buying day old bread.

[@iaminpain8407]

man somehow i managed to develop a chocolate addiction and donut addiction when i was a kid

[@ddmorgan3939]

Fun fact: there's a possibility that you'll never smell fresh donuts baking in a Dunkin. They usually rely on the overnight baker and for my local store, they'll only day bake if someone already in the store can do it, and if its still like ... 6AM and they're out of glazed donuts.

[@mandyfrazier4937]

I worked with the night baker and the donuts and croissants always smelled sooooo good fresh out the oven, never the same during day shift

[@ddmorgan3939]

@@mandyfrazier4937 I used to be the night baker. They tasted better as well 😈

[@marcuseaston1583]

"fresh from the Freezer" Just like Tim Horton's and Panera!

[@energystar580]

I got real lucky one time, went in around 2 pm and got some donuts fresh out the oven, started to melt in the bag even. Definitely the best trip I've had to dunkin's

[@Im-fl7gu]

I actually got a glazed or chocolate donut when they were out and the fresh donut was so soft and delicious

[@yourejustlikepapa4448]

As a Panera employee, I can confirm the ovens are still used and then we also have an oven with the vents on the outside and when we start baking, the place gets warm and smells good 🙂 but the kitchen is under the vents so it spreads more through the place.

[@natem4110]

I work at Dunkin and they treat me terribly so I’m not scared to say that all of the donuts are shipped from a different factory/location. We get the donuts shipped to us every morning so we don’t actually make the donuts. We do cook the muffins in the location though

[@YedidahMVO]

Well, I mean, I doubt people eating at dunkin donuts go for their fresh, healthy menu

[@2DJoYogurt]

Wow I mean I guess that makes sense but Still also may I ask why do you make the muffins at the same place?

[@mintchococookie568]

It’s Dunkin’ Donuts why are there even muffins

[@GlizzyGoblino]

@@2DJoYogurt I work at Dunkin and yes we do get our donuts frozen from other locations. Some stores make their donuts in house, it varies by state but there arent many. Muffins, Bagels and croissants come frozen raw, we bake every morning in house.

[@2DJoYogurt]

@@GlizzyGoblino Oh OK thank you for telling me

[@carbongaming8448]

love how he doesnt even mention the fact that disney was doing this all the way back in the mid 90s

[@bradowensaz]

Nobody talks about the mouse if they know better

[@oldsport9279]

So it’s best you take this comment down before he sees

[@adcamper92]

Careful Mickey will find you

[@MaskedHeart]

🐭🐭🐭🐭🐁🐀🐁🐀🐁

[@AngelWingsYT]

He knows not to go near the mouse unless he wants to go missing

[@mamapeacefully]

I used to work in the "food avenue" section of Target, where they had me make popcorn every 30 minutes whether it was selling or not. They told us it was because popcorn was super cheap in waste, but the smell made the customers hungrier when they were grocery shopping. Our store did a lot of grocery sales, so we made tons of popcorn. And yes, Food Avenue was at the front of the store.

[@shivorath]

Sounds like you weren't making popcorn. You were manufacturing smells and binning the waste side-product (when you couldn't sell it to customers). Something about that idea amuses me.

[@sporkpods7135]

nope.

[@cpmario97227]

Just used this video as a source for my Philosophy class discussion about how Descartes believed you couldn't trust your senses because they can lie to you. Let it be known that MatPat and the team's hard work is the subject of college-level discussions about ethics and finding the truths of the world. Thanks guys!!

[@ThePancakeRenegade]

Rationalism for the win! Thanks Immanuel Kant!!

[@Amira_Phoenix]

Two birbs with one stone: yt scrolling and thesis writing 👍

[@brawlstarsgamingv2312]

@@Amira_Phoenix pog

[@elizabethgemmill1632]

When he mentioned Cinnabon does the smell tactic, I KNOW EXACTLY WHAT HE MEANS!! literally the moments you past by it, the smell is so distinct and AMAZING, your brain instantly wants one.

[@NbNgMOD]

I REALLY hate the cinnabon pastries they are NOT that good.

[@catzie_78]

Oh I think Famous Amos does something similar. Even getting within a few METERS of that Famous Amos, you get smacked in the face with sugary, buttery, cinnamonny, chocolatey goodness-it’s too hard to resist sometimes.

[@gimygaming8655]

I have a bad sense of smell so I have no idea what he was talking about. Unless it is really close to me, I can't smell anything.

[@SmokeyRose]

​@@NbNgMODbut do you at least like cinnamon rolls?

[@NbNgMOD]

@@SmokeyRose not from cinnabon

[@hotdogpopsicle]

I can relate to this with Auntie Anne's pretzel, those things smells heavenly

[@ruthdeckman9781]

Yes! Whenever I went to the mall, I would head straight to their kiosk and get a pretzel. Only then I would shop.

[@1coffee.addict591]

True

[@darthcuckold1486]

Big truuuuuuuuuuuuuuuu

[@LethalBliss0]

AUNTIE ANNES I LOVE THEIR PRETZELS

[@mintylily8206]

Frr

[@lordwoods3111]

Like how “early humans” was the same semi faceless cutout “human” as his roommate. I know they use the same ones a lot, but I dunno man, seems like someone still holds a grudge.

[@wheal2825]

Seems like he made the grudge pretty early in his life

[@imad8347]

I noticed that to

[@SoggyCoffeeAddict]

Maybe he was trying to say that his roommate lived like a caveman 🤷🏻‍♂️

[@inkedthedemon]

@Not gonna lie no

[@user-cd4bx6uq1y]

730th

[@TheAdvertisement]

I think it's fine to waft out smells if it's from what you're actually making, even if a bit heightened. However, it becomes disingenuous once you start using smells that aren't from your product. It's similar to using CGI in a food commercial, something which is explicitly against the law. You're presenting and something that isn't your product as what you're trying to sell.

[@christylbk]

if we start banning calming smells at stores can we ban the music I hate hearing it and it actually irritates me.

[@compzac]

That being said, in his analogy of using sony who tend to spray scents i dont really find that to be an issue. I mean its not like im going to equate oranges to a PS5, and thats such a legal toilet, because where do you stop, they would essentially have to ban using any sort of air freshener in commercial envoirnments for fear it could "trick humans into buying something" though i do agree that if you sell food as a product brand name IE dunkin or starbucks the smell should be on brand for your products available... Also those smells shouldnt be allowed outside of your stores zone. I am referring to the dunkin using scents on transport systems in Seoul, i get that its obvious that its a fake smell but at least for me i would find it extremely intrusive. It would be like if a mcdonalds employee stood at your front door constantly ringing the door bell with a big mac in their hand, at least thats how i see it since unlike with sight where i can simply ignore a billboard or sound where i can mute the TV or Radio i cannot just ignore the smell at least with out plugging my nose.

[@liaddractive]

@@christylbk store music creeps me out idk but let’s start a petition

[@eyweiuai]

@@christylbk leave the smells there, just get rid of the music

[@anxiety_ridden3]

​@@christylbk the smells are okay but yeah get rid of the music once I heard misery play in a store and I had to cover my mouth to stop myself from laughing never again

[@zinosword]

11:29 "Wait a minute that is 20 MatPat's over the legal limit" a yes the imperial system

[@cruros9084]

The worst part is when your sense of smell is really sensitive and the "nice perfume smell" actually gives you a horrendous migraine.

[@Jeff4theRaid]

held a door open on valentines day in school for 100+ students going to lunch with colognes and perfumes amped up a bit, thought I was gonna flipping pass out and had to sit down for a minute

[@gogauze]

I can't do aerosol air fresheners for the same reason. It produces a cloying miasma that makes me feel like I'm choking along with that headache.

[@gaminggladiator06]

I actually got sick once when i was a kid, while i was at a perfume store with my mother. I was extremely overstimulated from the perfumes that i threw up. Partially lucky that we were at the cash register when it happened, because when the cashier lady saw i was trying to hold it in, she grabbed a little trash can from behind the table and handed it to me. I think my mom was embarrased that happened, but there really shouldn’t be anything else to do in that situation, other than check if your child is alright and leave as soon as you can so that doesn’t happen again, because this sickness was caused by the enviroment. The problem was, my mother only did half of that, she checked with me if i was ok, then proceeded to banter with the clerk lady, as if none of that happened. I come to find out later in life that my mom just doesn’t read the room well and may just be the only person that can actually worry too little in a serious situation. But still, if your child says they’re feeling sick and actually throws up, you should still check on them, becuase they could still be sick. And unfortunately, i was still in the area that made me sick, and she was taking such a long time, i actually started to feel sick again and just said screw it and waited outside, which at such a young age, it was my first time i purposly split from my mother in a public area. Lot of bad thing could’ve happened, and not one cross my mother’s mind. That is actually the second thing i learned about my mother, when my mother has something on her mind, nothing else takes over until she’s finished or it’s something that needs her full attention. As long as she actually sees it. Worse part is, she didn’t even aknowledge it for the rest of the day. It literally took until the next day ror her to bring it up. When i had pretty much forgotten about it. Which is the third thing about my mother, she claims to be so busy, she has some check list of things to do in her head that she does in order of which one came to her first. That’s at least what i think happens. I really don’t want to want to just dogpile on my mother, she is an actual good person, she just can be a bit thick-headed at times, but her heart’s still in the right place, though she can turn into the personification of a ‘karen’ when she doesn’t get her way at restaurants. (Well, except the asking for the manager part, she moreso just just really snarky and a bit bitchy when it happens, but mostly the same, really.) I apologize about for the ranting, i suppose i just had some issues of my past i needed to get out.

[@heavenl6401]

@@gaminggladiator06 sounds like youre the one with the issue but cling to your mother for excuse. Must be young. Really( Be grateful you find this complaint worthy or traumatizing. Giving so much authority to someone else, to care for your state of mind or health will only hinder you. Never expect it and be appreciative when true friends show consideration. Otherwise get use to how most people will respond to your oh so desperate needs. Grow up nerd

[@heavenl6401]

@@gaminggladiator06 if you see the complexity of your mom as a person than you should be mature enough to keep it to yourself like the rest of us.

[@mimikyurepaints2381]

Fun fact! A lot of the “fake smells” are still organic from a chemistry standpoint! They’re called esters and are a mix of to different carbohydrates, one that’s an alcohol and one with a carboxyl group! We did a lab on it back in grade 12 and it’s so fun bc the smell of the butyric acid wafted through the whole science wing, but in the chem lab it smelled like flowers and oranges and bubblegum

[@Death-999]

This nigga is fooled by the "organic" buzzword.

[@mimikyurepaints2381]

@@Death-999 oh I’m not, in fact I’m 100% pro gmo it’s just fun to point out how something completely synthetic is still organic lmao

[@emperormeako]

@@mimikyurepaints2381 I wish more people watched NeilRed

[@extortionae6419]

They still do it at Disney Land throughout the park those little things on the walls you think are speakers are just that lol let's say you're around the candy shop they be making fresh cookies and you smell it

[@RhythmicLemur60]

Organic chemicals just mean compounds which have carbon atoms present in it. Like for example CO2.

[@audge-audge]

2:07 About 0 times Matpat. 0 times... _Cries in congential anosmia (the inability to smell)_

[@averyhernandez15]

1:17 “*boop*” lol

[@dogmanwes2790]

I love all the little things Dan puts in

[@VoidKing666]

One of the candy shops in Banff has a fan that makes the scents of their homemade candies waft into the street and it always smells SO. GOOD.

[@thefabulouskitten7204]

Oh yeah that place. There's a lot of smells going on in banff. I believe the Beaver Tail store does something similar. Can always smell sugar, cinnamon, and fried dough when you walk by

[@VoidKing666]

@@thefabulouskitten7204 I went to the Lake Agnes tea house above Lake Louise yesterday and it smelled so good! They tea biscuits with cinnamon sugar on top baking and it made the entire area around the lake smell like cinnamon rolls! I got vanilla orange tea and two biscuits with jam and enjoyed to do much! I also got a hoodie, but that’s beside the point. So’s the tea, actually.

[@antoniolicea8928]

Matpat: *exposing companies' advertising tactics* Companies: "He's too dangerous to be kept alive!"

[@donovanloreman]

To be fair, he ate a Christmas Tree and tried dish soap to ward off heat. They are probably waiting on him to do it to himself.

[@CygnusLaboratorys2056]

Matpat: *Starts Spitting Lightning fast facts*

[@electricheisenberg5723]

@Obama shut it

[@emberandfriendsanimations2454]

@@donovanloreman that’s true, they probably don’t see it necessary to do it themselves

[@donuthog]

Not really exposing; all this information can be found in one quick google search. But he did show this information to a wider audience who probably never would have googled it in the first place.

[@nekoprankster2184]

You know, I do have a question to add to this. So with covid causing us to mask up when outside, I noticed a benefit recently where the mask can either hinder or eliminate smells (benefit to me because I can be sensitive to them). I mainly noticed this when someone who didn't wear a mask as often mentioned how some people we both interacted with that day clearly smelled alcoholic, while I never caught any scent. From there I did start noticing how face masks seemed to block scents (although not always getting rid of them 100%). So, with how long customers had to comply with mask mandates when entering businesses, could we find a decline in the aroma method's effectiveness in areas that required face masks?

[@NbNgMOD]

Actually that is a very good observations, with the mask mandate down, I guess I'm gonna go back to masks

[@greypandatic]

this is one of those rare in your face bltant advertising i’m actually not mad at all about… keep the yummy scents COMING!!! i’d rather have somewhere smell amazing to get me to buy stuff than stink and chase me away.

[@11dorkk]

My mom worked as a candy girl in Disneyland back in the early 1980’s. She told me about the smells being wafted from behind the bushes in from of the shop to bring people in from Main Street. As a kid I found that fascinating!

[@barbmcelderry9164]

That’s nice!

[@timcondon5184]

As an adult i find that disturbing

[@jujhar.]

Yup

[@HiddenGemsReviews]

I actually explained this to one of my old bosses when I worked at a restaurant years ago. It's how I convinced them to make cinnamon rolls through our pizza oven, because people would come in, smell them being cooked, and would want to buy more food. Easiest raise I ever got at a job.

[@tornadodee148]

bonus, you get to sell the cinnamon rolls as desserts!! win-win!! :D

[@antolak1590]

I work for an auntie Anna's, I've seen this constantly. Every other customer comments about the smell. Another thing I notice is that when it's not busy, small spikes in activity will happen if a customer holds the door open for an extended period of time (outdoor mall), allowing the smell to escape and draw people in. We also don't use hoods, but I guarantee there's something in the food that heightens it's smell, cause something as basic as our almond granola (which otherwise would have no smell) mix has an insanely potent scent.

[@LemurG]

Auntie Anne's was such a core memory of mine when going to any mall as a kid. We could always smell it there and we would end up getting pretzels every time

[@engineeringtehmetals]

Imagine... Living near a bread factory... It smells really good almost all the time

[@NbNgMOD]

That's a bonus ig, unless you hate the smell of bread

[@NismoakaNismovsky]

From my knowledge, Disney does the same trick in their amusement parks, where they pump the aroma from food places onto the alleys so they can attract more customers. Great episode (as always), Mat! Greetings from Poland!

[@skullgamendraw3658]

That’s what I exactly was thinking throughout the video

[@hellocloverkitty]

They don't just do it with food places from what I've heard. They do it pretty much anywhere to invoke a feeling, such as nostalgia.

[@PunakiviAddikti]

Careful! Nobody talks about the mouse. He is always watching.

[@HelloHSR]

I hate the smell. I've been, and it was one of the worst experiences of my life.

[@Showtunediva]

DFB Guide talks about this on their KZbin channel. They call it smellitizers I think.

[@monkeyman1308]

I love that this video is basically saying "Companies are exploiting our senses to increase their profits...But we are gonna fall for it anyway"

[@MV96_]

I mean, capitalism does force us to buy food in general…

[@Masterthe3rd]

@@MV96_ Yeah farmers aren't slaves. You gotta pay people for the labor of producing, proccessing, transporting, storing, and inspecting your food. The only food you got a right to is the food you grow or hunt yourself. Otherwise you have to compensate those people who do produce the food for their labor.

[@zacharytang3840]

@@MV96_ ever heard of commodity trading? We used to trade horses for perishable wheat. Then you go to a mill and find out it’s not open.

[@CodeineRadick]

Go start a philanthropy food business where you make no profit, then.

[@richardgibson8403]

@Zachary Tang 郑诚鋆 I mean, that is basically modern purchases but with extra steps. Or less steps maybe.

[@seanmarsh6158]

I work for a high end hotel and we pump scents in our garden to enhance the smell of the flowers. The soaps in the room have a similar scent which we of course sell in our gift shop.

[@rosyvalentine5866]

These types of videos are always really fun for me because it doesn't really affect me because I have a really bad sense of smell and barely smell anything unless i put my face right in it.

[@picturebreakdown]

A perfect example of this is the smell dispensers they use at Disneyland to entice you into eating their overpriced food and snacks

[@anongamercatlover2196]

I mean, this is by far actually one of the more ethical marketing strategies out of a lot of them

[@DynamicMagi]

I gotta say that smell being able to bring us back in time is way too real. I was in the hospital for 6 months and sometimes when I smell something chemical I get brought back to those months where I just felt horrible.

[@GGkING260]

I find it so funny how MatPat's real saltiness sometimes comes through, those are the moments that truly make my day. The relatable hate of shitty things that happen to us and all we can do about it is sit back and experience it.

[@TheZajicekfarber]

I've ways been fascinated by artifical smells and tastes. The way they're able to replicate some very specific and even complex things is wild.

[@kashdamiedits780]

I can’t even comprehend the words you just said. Jesus Christ you’re smart

[@foodfairy4546]

Being able to use gas chromatography and high pressure liquid chromatography have helped tremendously with mapping flavor chemicals and allowing for creation of better copies of natural flavors.

[@jwoolman5]

Even though I am a bundle of food allergies, I’m not really worried about artificial flavors. They often are molecularly identical to what we eat in our food or extremely close to it, so our bodies are likely to know how to handle it. The natural flavor is typically more complex and so does taste different, being a combination of flavor-related chemicals rather than just one of the ingredients. Vanillin, for example, although considered an artificial flavoring when it is synthesized by the manufacturer rather than extracted from the vanilla bean, is the major ingredient in the natural product vanilla (which has other minor ingredients contributing to the taste). I do think there should be more caution concerning artificial colorings, since they can be radically different from what our bodies evolved on. The Popsicle brand of popsicles introduced a line called Simply Popsicle which used very simple ingredients (also cane sugar instead of corn syrup - and yes. I can tell the difference and cane sugar is much tastier), including natural colors and flavorings from real foods. It really made a great difference - grape tasted like grape, orange like orange, etc. because the flavors really were from the fruits and there was no interference from non-food colors. Can’t find that line locally so maybe they discontinued it, but I found that their Paw Patrol-endorsed popsicles are actually the same things. Thanks, Paw Patrol! But the full line had more variety. There are other popsicle brands that use only the real fruit or natural flavors and colors, and the difference between those and the usual stuff is undeniable. But it’s nice to see that happening to such a ubiquitous brand as Popsicle.

[@TheNoobTubeBrothers]

Disney world utilizes this technique nearly everywhere throughout the parks and even the resorts.

[@memereposter2606]

As me Who did go to all the 4 parks the only food that i did buy was an popcorn so i did not perceive

[@Mad-Lad-Chad]

@@memereposter2606 They use it for a lot more than food.

[@SelenaGnomez]

Honestly it’s part of the experience and it’s kinda fun.

[@bananathemango1751]

Yea so true

[@bananathemango1751]

Oh yea definitely

[@k.chriscaldwell4141]

I don't know if it's true, but while working at the Gap in the 90s, I was told that the store was maintained at a positive air pressure. This was to push the scent of the clothes (fabrics and dyes-Gap scent?!) out into the mall so as to induce shoppers to come in. There actually was a breeze flowing through the Gap's mall entrance that was not detectable at other clothes stores. True or not, of all the clothes stores in the mall, only the Gap could be smelled from a distance. Even years later I could pick up on the scent of a Gap from afar as I strolled a mall.

[@gaminggod69420]

3:33, I love the pixel size, truly bring a smile to my face

[@Rex-D18]

It’s fun seeing how Matt discovers secrets from lots of fast food companies

[@loveit8293]

kzbin.info/www/bejne/r4XKl3iEjrJ3hM0 ..

[@Rex-D18]

@@loveit8293 why that crap

[@louise6093]

True, I love his videos

[@Rex-D18]

@Тоmmуlnnit 🅥 what’s that crap?

[@Rex-D18]

@@louise6093 yeah they’re really fun to watch

[@cad0isk]

Matpat: “printing shops are losing popularity for advertising” Me, who just got a graphic design job at a printing shop in July: 👁👄👁

[@ReggieBauer]

as someone who works in radio, i feel ya feelsbadman

[@shivorath]

After 13 years in commercial printing, up until last year at least, I'd say printing really isn't losing that much popularity anymore. It has lost a TON in that time, but it's largely bottomed out. Of course regional variance is likely a thing, and I don't really know what's happened in the past year for the print industry.

[@Jacksiloution]

@@ReggieBauer Is radio not huge still? Like in the car?

[@samedian]

@@Jacksiloution Not nearly as big as it used to be. My car connects to my phone as soon as I get in the car, and so I listen to my own music or podcasts. The issue with radio is that I have to listen to a collection of random songs, some of which I don’t like, peppered with commercials, which I don’t want to hear.

[@violetembers330]

Depends on what you’re printing. I designed for a print shop that did books and we were fine. Good luck ❤️

[@coledanlin]

Just as you pointed out that popcorn has a scent category all to its own, somebody I work with just walked past with a WHOLE BAG of microwave popcorn. And let me tell you, it smelled reeaallly good. 🤤

[@shoeskode136]

these theorys are getting crazier and crazier and i am loving it

[@TheRealGuywithoutaMustache]

"You ever catch a whiff of some perfume and flashback to the girlfriend that used to wear it?" But wait, what's a girlfriend?

[@elijahjohnston7920]

First

[@Shuresisgoofy]

ey 3rd

[@soumilgupta2257]

4th

[@IceMetalPunk]

My last relationship ended 5 years ago, so no, I don't remember what she smelled like, thanks MatPat for rubbing it in 😂

[@0ldpeps112]

Why are you everywhere?

[@phoneguy4637]

I love food theory. one single episode teaches me more than years of school - and makes me rethink my food errands for the better.

[@loveit8293]

kzbin.info/www/bejne/r4XKl3iEjrJ3hM0 . .

[@YourFavoriteFilipino]

HIS INTRO HAS A P NEXT TO THE MCDONALDS M FOR MATT PATT

[@sonicthehedgehog6505]

All of the theory channels do that

[@songofshadow5043]

"Companies use smell to advertise to you." That's one thing. You're honestly telling me that you haven't learned one thing in school?

[@becca8237]

@@songofshadow5043 and why would you learn this in school

[@untakble]

13:03 talk about advertising lol

[@IamNotKoofy]

MatPat: hears "10 years" Also MatPat: NOOOOOOOOOOOOOOOOOOOOOOOO

[@rifter0x0000]

The funny thing about the vents is they actually help with the smell situation, too, while also channeling the grease particles from fryers and such which really mess up ceilings and walls. Ever notice you can smell french fries within a mile of a McDonalds or donuts within blocks of a bakery? It's because the smell is piping out those vents. The ventless method would of course increase the smell inside the store and probably outside the front door, but it's a trade off. In a mall or airport situation, though, you'd definitely want the smell indoors.

[@yesterdaydream]

Disney World: We have revolutionary scent technology pumping throughout the parks to enhance your experience! Also Disney World: We're gonna let this building at EPCOT's Future World West smell like sewage for a couple decades!

[@MovieFan1912]

You mean that building between Test Track and the Mexico Pavilion?

[@willmurnan]

i mean the future probably smells like sewage

[@yesterdaydream]

@@MovieFan1912 It's by where World of Coke used to be, a building with bathrooms where I think they do character meets sometimes

[@yesterdaydream]

@@willmurnan You aren't wrong!

[@kandyappleview]

😆😆😆 i was about to comment that i first learned about this trick when i worked there many years ago.

[@UncensoredGunEnthusiast]

I was in my home town the other week and I was at a shopping centre and saw that the Burger King in the middle of the parking lot was pumping out the smell of barbecue and can confirm, it is very much enticing.

[@thenerdlevel3476]

As a person that's worked at Duncan donuts one of the grossest things that I know they do is they leave their frozen hasbrowns in a drawer that isn't cold like a freezer so then they sit and get soggy until they're all used and the donuts only get changed twice daily at both 12s and don't check if bugs are landing on them

[@GimmeAKitkatNow]

On the popcorn scent category: in one of my college bio labs we worked with the chemical that makes the signature popcorn smell, diacetyl, and it really is its own scent. And not one I like, but C. elegans worms love it!

[@unknown-ct3kj]

I really love the mental image of two worms smelling popcorn and going absolutely nuts

[@mechanicalmagician8874]

Theory Idea: Why does everything "taste like chicken?" as a default when we don't know what it is/where it came from? Edit: He made a video on it and I have now seen it! Very cool Matthew Patthew

[@quadeevans6484]

My crack theory is that were so used eating to chicken and the fact that it has the most ordinary flavor unseasoned that it's the first thing we can think of

[@butterflytr3077]

Why is this comment not liked enough?

[@DarkBunsCult]

@@butterflytr3077 yeah deserves more

[@andrewt6802]

Because of the matrix, remember? :)

[@thaias9654]

Haven’t experienced that, so I would not know.

[@TRose-ot2ye]

Love this channel mat!! But I have to say I just left my position at Panera a little over a month ago and at least in Connecticut our bakeries still have the bakers in earlier than the rest of the staff for the exact reason you said: too many people in the kitchen at once. And paneras kitchens are VERYYYY small so makes sense. Can barely fit 3 people in one area! Super hectic lol

[@arthurmartin4616]

As someone with bakery work experience, I can 100% attest that the smell of fresh baked goods was one of the best parts of the job. That and being among the first to taste them. Point is if you get a chance to work in a bakery, do it. It is so worth it.

[@danielasosa4964]

Fun fact! Smell as a tactic to bring in costumers was literally mentioned in my first marketing class. It's so widespread it's literally marketing 101! Now I every time I walk by a food court with people I mention it to them lmao

[@Death-999]

"Now I every time I walk by a food court with people I mention it to them lmao" I bet you don't have many friends.

[@danielasosa4964]

@@Death-999 that isn't a very nice thing to say but sure, if that's your conclusion go off I guess

[@Death-999]

@@danielasosa4964 That's a lot of words just to say "you're right", people that need to "educate or inform" people all the time are really, really annoying. Also, this is the internet darling, I don't need to be nice.

[@heyihavenoclue7541]

Death just because there are many rude people, doesnt make it ok..

[@Bruh-bb5tn]

@@Death-999 I bet you don’t have many friends

[@Fadeddeath]

I want an artificial scent dispenser that smells like Subway bread/cake. I guess it doesn't matter what it's called as long as it acts as a carbohydrate filled ferry for your sub ingredients.

[@pikame_32]

Why not just make homemade sweet oat bread/ large buns with herbs? Put some process meat and cheese on your sub, then toast it. Boom, you have Subway smell.

[@pestbarn]

Was gonna say exactly this! Dunkin isn't really a thing here in Sweden, but every single person here would recognize the Subway smell.

[@darylcarr8283]

THANK YOU for calling their "bread" cake! And thank Ireland for calling them out on their "healthy food" bullshit!

[@xiaoxiaostickguy]

I'm kinda sad this doesn't go into how clothing stores probably use this as well. I remember going into a brand store (I forget which), and inside I noticed a strong but pleasant orangey smell, and it made me more cognizant of the aroma in clothing stores when I went shopping at any mall. Alas, I've never researched it, but I could imagine it being the same sort of logic you spoke about with the Sony stores: making customers more likely to stay and make purchases.

[@cassidyszewczyk5029]

That's interesting, I only smell the actual clothes. Do you remember what store this was?

[@Showtunediva]

Hi MattPat, 1. Disney World does a similar think with pumping out smells from their restaurants into their theme parks 2. I love your Joey meme. Can you please do a video on Style Theory that focuses on the fashion of Friends characters specifically Rachel?

[@KJSDASHOPAHOLIC]

I just realized A lot of the "Theories" On Food Theory AREN'T Theories, It's Food FACTS.

[@brie5070]

It’s taking theory’s and solving them useing fact and science

[@angelaphsiao]

This channel is just an excuse for matpat to buy a ton of food and list it as a business expense

[@devinedgin673]

Ya almost all of them are. Very few are only speculated theories and even some of them are extremely close to being proven.

[@MakoKitten]

I mean, it's not like it's Food Hypotheses. These actually have data supporting the claims.

[@devinedgin673]

@@MakoKitten exactly

[@bruhpeko3493]

"Smell can change your view of the world" Sun tzu, the art of war

[@loveit8293]

kzbin.info/www/bejne/r4XKl3iEjrJ3hM0 ..

[@chonk-a-lonk7299]

Lol

[@lynxgamerlife]

“Who the f*ck keeps making fake quotes from me to make jokes, these 21st century memes are getting old” Sun tzu, the aft of war

[@lynxgamerlife]

Art to lazy to edit

[@-0m3rcy0-8]

**when you are a Technoblade fan and read the art of war** Y e s

[@writerinrwanda]

I used to work in fundraising. Fun fact - spraying a room with lemon scent before an event greatly increases the amount people donate. Even Windex works to some degree. Citrus scent improves our mood and happy people spend more.

[@louloudaki_]

one nice thing i’ve actually seen with using smells for appetite is in the dining area of my grandpa’s memory care assisted living place. it’s really hard to get people to eat enough as they get older, especially if they have something like dementia or alzheimer’s. so they have a coffee scent pumped through the air to make them happy and hungry and eat enough and i think that’s really neat. also it smells *so* good

[@ShortHax]

Disney: “I’m four parallel universes ahead of you”

[@smile5061]

Yes.. Fax nob

[@milktea6676]

But in a parallel universe Disney already bought all of those 4 parallel universes to make into spinoff shows

[@femc16316]

How?

[@phasecultist4298]

Man coffee

[@urakirby5]

they did have their "4D" rides with smell and feel so I guess maybe

[@mariodude7424]

Mat pat with another food theory always makes my day and reminds me that fast foods are always up to something

[@skittletribe5049]

Same

[@justaguy3192]

Same

[@monkwee1334]

Police: Ok what’s his name it will make it easier for arrest Victim: Mario dude Police: ok what did he look like Victim: luigi

[@mariodude7424]

@@monkwee1334 you mind if I send this to my Instagram cause that was to funny

[@monkwee1334]

Go ahead

[@leannkennett905]

Even grocery stores take advantage of the association between smell and food. They typically put their hot kitchen style goods and fresh baked goods at the front of the stores so when you walk in you smell them, get hungry, and purchase more impulse items. (A local Hy-vee in my neighborhood even has a fully functioning Starbucks right at the front of the store so you will smell their pastries and coffee.)

[@enerioffutt1881]

Many years ago, I worked in a movie theatre that had a popcorn popper in the lobby, and the manager told us to make sure and pop corn at least twice a day, just to get the scent going.

[@Ntx_MrE]

“Who knew kitchen design could be so intense?” Welcome to architecture MatPat 😏

[@loveit8293]

kzbin.info/www/bejne/r4XKl3iEjrJ3hM0 . ...

[@micro11.]

WELOME TO BUILD THEORY

[@DreballinArts]

@@micro11. lol I was gonna call it Arch Theory Sounds cool, but not as easily understandable

[@Ntx_MrE]

@@micro11. “the show that details the details drawings, section cut by section cut. Today we’re gonna dive into the psychology of color and texture …” Yeah, I dig it!

[@MrGrabReal]

@@loveit8293 Sorry no

[@solrinin]

Humans: "Man, we are so smart! So much smarter than any other animal." Also humans: "Me smell something good! Me must eat more!"

[@songbird-wj4yj]

Even hearing MatPat talking about bread made my brain go: me hungry, want bread, eat bread

[@stevedore5830]

Well animals also do that

[@aries2454]

Ape together strong 💪

[@alexoisthestupid1469]

I don’t know man that’s the words of a genius

[@SapphireDragon357]

Also humans: Why are so many people so obese!?

[@creepycutiecrafty6637]

That reminds me of a story that Paul Hollywood (him off the Bake Off!) When he worked at his dad's bakery, his dad told him to throw some hot cross bun mix onto the outlet vent for the ovens and fans. That meant the scent of fresh buns would drift out to potential customers and get them to buy more. And by gosh did it work.

[@inzomniacZz]

When your sense of smell still hasn't come back since having the Rona.

[@eaglescout1984]

"Who knew that kitchen design would be so intense?" Me, an electrical engineer who has to design power layout for school cafeteria, retail cafes, and hospitality kitchens: _Raises hand_

[@altonbarna7161]

Do you want a cookie?

[@GreatRaijin]

@@altonbarna7161 why you hating on this guy lmao

[@tripple8860]

never knew that was a job??? what the??

[@rosegacha8]

@@GreatRaijin how is asking if someone wants a cookie hating on the person

[@GreatRaijin]

@@rosegacha8 do you understand what the phrase "do you want a cookie" is suppose to imply? If not search it up

[@Eyi_Li]

The Secret Dunkin Donuts DOESN’T Want You To Know Me: *You can’t slam dunk the donuts*

[@messifan7021]

aaaaaaaaaaaaaaaaaaa

[@patthetech]

Not with that attitude!

[@squiddybingus5590]

A fellow masshole?

[@thaias9654]

Truly, the darkest of times.

[@ziggyzoggin]

technically you can

[@claisomwest2296]

As someone who has acute hyposmia, this episode is absolutely fascinating to me. I’ve had hyposmia for as long as I can remember, but I wonder how scent marking may have taken a dip since the pandemic and people losing their sense of smell from Covid?

[@abbyma1189]

The doubletree I worked at had essentially a heating filing cabinet for our cookies at the front desk. So you get a warm cookie that smells fresh out of the oven even though it definitely sat in the back office for a bit 😂

[@Black_Abyss_Studios]

The Title: Don't Trust Dunkin Donuts! Me: What other than the fact that Dunkin Donuts are giving ya frozen donuts that they bake in the oven?

[@TheUltimateD00mer]

@Something came down shaddup

[@Black_Abyss_Studios]

@Something came down scam or self promo Not clicking it dude

[@nicolasnamed]

This is why I go to Krispy Kreme lol

[@Black_Abyss_Studios]

@Тоmmуlnnit 🅥 dude I ain't clicking it also not the real Tommy

[@allseeingeye3182]

@Kurara Chibana......🍑🍎 go back to where you belong

[@cynthiasmith9336]

Matpat mentioning he’s still team Diet Coke despite the epic blind taste revealing he prefers the generic just felt so relatable.

[@donovanloreman]

I noticed this a few livestreams ago

[@bredslayer7094]

my sense of smell is absolutely horrible so my superpower is being immune to this advertisement

[@Warbeast5593]

In my local town, I was actively looking for these tall tale signs when buying my first mobile home. I noticed they used 5 scents. Some that were so strong, they gave me a headache, others were mild. But I found that the one I liked the most, just so happend to be the popular choice AND the most expensive. I saw right through that

[@Manganra7]

I’d be curious to know how this affects people with allergies and whether any company has been sued for giving someone an allergic reaction based on their scents.

[@gogauze]

It's nearly impossible to have a histamine reaction to these sorts of things. They can dilute them into quantities as small as parts per trillion. Also, it's basically impossible to be allergic to a scent compound since they aren't proteins. The worst they can do is have minor interactions with existing proteins and you might get mild allergy like symptoms like watery eyes or a mild headache. There's no documented cases of anyone ever suffering anaphylaxis to a scent in the wild. It's always accompanied by some sort of protein allergen.

[@heavenl6401]

Such an annoying response

[@AoiAesuithiel]

I am sensitive to scents so I stay away from candle aisles at stores and hold my breath during Christmas time when cinnamon is everywhere. I’m allergic to cinnamon and can get a headache from such a strong smell, but that is different than these scent dispensers, I suppose. I do have friends, though, that are even more sensitive than I am and get runny noses and headaches from walking into a store with any artificial or floral scent. You bring up an interesting point and it makes me curious if they are affected by these sorts of artificial scents, too.

[@carolfigueirars]

@@AoiAesuithiel I thought that was just me. I don't talk about it because my family thinks it's weird, I can't use spray things or perfume in general.

[@AoiAesuithiel]

@@carolfigueirars I'm glad you now know you're not alone :)

[@CBrown]

True Story: I actually take a big whiff of everything I eat (cooked meals anyway) before I eat it. Some people think its weird. The points in this video explain why I'll never stop.

[@yeonheelee5702]

I do the same thing lol.

[@pollychen1735]

Same! even if I know what it smells like, I still need to sniff it

[@someblaqguy]

Sounds normal to me.

[@ooings]

@@pollychen1735 same

[@ooings]

Same

[@lavasauce4229]

Escape rooms do this too with sprays to simulate certain scents. A few examples at my location would be "Hospital" scent for a laboratory themed room, "Mildew" for a prison themed room, and a combo of old spice and whisky scented spray for a 1920's themed escape room

[@alexanders4293]

I noticed this in Ikea's candle section. there's a really nice smell in the area, but upon inspection of the candles none of them had that same smell. maybe it's just all of them together but it could very well be manufacturered.

[@Zorgdub]

That was extremely instructive. That's the kind of thing that makes me very glad that Food Theory was made real. Thanks a lot to Matpat and the rest of the team who worked just as hard to bring this to us.

[@gremlin_22]

"Ever catch a whiff of some perfume and have flashbacks to the girlfriend..." I'm going to stop you right there MatPat

[@thecomposerchanginggames5250]

Yo I appreciate that you are subbed to the legend DanTDM.

[@yonitgupta5552]

ikr

[@gremlin_22]

@@thecomposerchanginggames5250 of course I am

[@johmlemon532]

1:17 *boop* 😭😭😭 thank you editor for that

[@nxghtingale8550]

“Smell is the strongest sense” My allergies: Y’all hear sumn?

[@agentverona]

I read a book once, where the protagonist was selling his house, and the realtor told him to bake cookies in the kitchen before the showing, to give the potential buyers a nice feeling from the smell.

[@danielkirienko1701]

This is commonly done. When we sold our house, the realtor bought an apple pie and just put it in the oven.

[@AustinD_YT]

@@isabels5655 BE GONE BOT!

[@mikeoxmaul21]

Mat Pat: lists the ten smells Popcorn: *“You are all inferior to me”*

[@tomf3150]

*Laughs in croissants*

[@NbNgMOD]

​@@tomf3150laughs in burnt popcorn sitting in the cash register

[@joewalter7523]

You should do a video about how Tim Horton's went from freshly made donuts to frozen, factory made - and then got sued by their franchisees for overcharging them for the frozen donut supply, and the obvious drop in quality.

[@FlawdaaRugrat]

I worked for Dunkin 3 years, working 3 different stores and cleaned up 5. They don’t care about their workers. Terrible management but we always made our stuff fresh. One of my stores was so busy had 3-5bakers and delivered to 4 other stores who couldn’t afford to bake

[@elliotgandersen]

“Each time you smell something, particles go in your nose and trigger the sense and because something went up your nose that came from the object. The object you smelled is slightly lighter then it was before due to the lack of particles.” -TheOdd1sOut

[@barbmcelderry9164]

Yyyyeeeeep

[@samuelransom4494]

@@isabels5655 In case anyone is confused, this is obviously a bot, report it and hope the account gets removed.

[@ArcaellusV427]

I don't even remember him saying that but I believe it Edit - NVM I remember him saying that, it just clicked

[@gregreilly7328]

SciShow also covered it. Whatever you smell, those particles are physically in your nose. From dead bodies to poop to flowers.

[@ScaleModel_Creations]

Samuel Ransom if anyone clicked the link, what happened

[@kangelove9327]

“Companies are tricking you to buy more food through smell” Me with a diminished sense of smell: “I am immune to your manipulation money man”

[@LuckyLittleLoki]

ME TOO :D

[@plynnmiller7563]

I have regular nose-bleeds, so it only works if my nose is right up on the dispenser.

[@TestTrack]

Disney uses these strategies on Main Street. They also had special smells for their hotels that I saw they were selling at one point. This included hand sanitizer or something that sprays the hotel smell in your own home. They even had those stick things that have a sent on them (idk what they are called). But they smelled just like the hotels and made me want to stay in that hotel. I've also seen strategical food placement where Disney places their popcorn stands at the entrance so you buy the popcorn and walk into the show. I can go on and on about Disney lol but you should look into what they are doing maybe it's interesting and there might be more to it.

[@skinnymatt64]

About 15 years ago my aunt used to work for a company that made the scents and she told me about how movie theaters pump the inside and outside with a popcorn smell, blew my mind as a teenager

[@mayhemzone7330]

Starbucks does this that’s why they make us brew coffee every 30 minutes it’s not for freshness or for hot coffee but for the smell of it

[@IceMetalPunk]

Joke's on Starbucks, I *hate* the flavor of coffee 😁 I do, however, highly enjoy a Pink Drink with a Starbuck's grilled cheese, so they're still getting my money anyway, just not from their scent-vertising 😂

[@deluxeedition4639]

as a former starbucks employee, it's actually because after 30 minutes the coffee starts to taste bad, so it constantly needs to be brewed over and over again

[@astronarx3189]

@@IceMetalPunk starbucks has grilled cheese?

[@IceMetalPunk]

@@astronarx3189 Yep. Made with two types of cheese and Parmesan butter, and it's *delicious.* Terrible for heartburn if you have acid reflux, because of all the butter, but definitely worth popping a Prilosec for.

[@zedantXiang]

@@IceMetalPunk That's oddly specific

[@SgtSupaman]

It's kind of interesting seeing how businesses are able to manipulate other people. I despise shopping so much and am so cheap that none of the psychological tricks work on me. I buy nothing unless I intentionally left my house to get it.

[@dr.braxygilkeycruises1460]

If I'm alone or with others who are NOT my granddaughter, I buy nothing unless it is on my list and most of the time I'll have a coupon for it. Unfortunately, having a granddaughter, I learned the secret to getting me to spend are the words "Grammy PLEASE?!!" 🤣

[@SgtSupaman]

@@dr.braxygilkeycruises1460 , that is definitely the most dangerous psychological trick out there.

[@Omega_thehusky]

im so sad i missed this one this was amazing

[@henchman1366]

2:27 no mat, it is not only you i can relate to this, there was this one dude at our school, who tried to cook popcorn at the cafeteria microwave, and just kinda left, the whole caffeteria then smelled of popcorn for days