Why EVERYBODY Hates Multi-Club Ownership

Whether you like it or not, Multi-Club ownership is here to stay. But what is Multi-club ownership? Why is everyone doing it and why is it a problem?
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Transcript and sources: footballiconic.com/the-massiv...
Twitter: / theofficial_fi
Instagram: / chips009
00:00 - Introduction
02:03 - What Is Multi Club Ownership
08:17 - The main culprits
21:07 - What’s the Problem?
Background music:
@pinkxo (Prod Pink)
Producer: Tinashe Chipako
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All non-licensed material used in this video falls under fair use for commentary, criticism, and educational purposes. No copyright infringement intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please send me an email at [e-mail] and we can sort it out

[@Owensully123]

John Textor, owner of many clubs including Botafogo, recently posted a picture saying he was cheering for Flamengo, Botafogo’s rival. He clearly doesn’t live and breathe Botafogo like their fans, he just sees it as an asset.

[@queenzoroark]

We made fun of him for that.

[@Espeo]

It just needs to be stamped out tbh, it's ridiculous for people to own multiple teams imo

[@alexrobertsfcim]

Tenho não respeito para um cara que possui um clube num pais mas não fala o idioma quando ele é numa o país.

[@marco0445]

This is humiliating, another Fatmerican L

[@hessen5498]

He does Love botafogo. He literally went Insane when they were robbed. There are Videos

[@robs9237]

It's an obvious conflict of interest and it puts a cap on the growth and success that a feeder club can achieve

[@jaquandrejones]

I don't see how (just an example) a Danish club is limited by having an English/Spanish team loan in some of the best extra squad options available on the continent. Unless you want every club to aim for the champion's league, which is super unrealistic.

[@duyanhng8430]

​@@jaquandrejonesevery club should aim for continental club football

[@jaquandrejones]

@@duyanhng8430 Realistically speaking, that isn't possible. You're gonna put countless teams in endless debt if every single one desperately chases the champion's league rather than staying in their own lane. Grow up.

[@kmahta]

Not only that they start poaching talented players.

[@hessen5498]

​@@jaquandrejones Its more than possible

[@marcofujimoto]

These companies/groups are running football like the MLB, effectively creating farm teams. And amazing job on this video man. This was really good

[@Espeo]

I don't see why people should be allowed to own multiple teams (in the same sport, I mean) because of the fact it's a conflict of interest if they end up playing each other (like Leipzig vs Salzburg, or now Man United vs Nice)

[@ridakesserwan8712]

your point makes sense to a certain extent, but your example is terrible 2 clubs of 1 owner battling, will have 1 outcome for the stakeholder nevertheless

[@hmmmmmmmmmmmm938]

​​@@ridakesserwan8712 maybe if you think the only stakeholders are the owners and not the fans

[@Espeo]

@@ridakesserwan8712 my point is that the fans are the ones that are shafted because of the fact the owners won't care as much who does better

[@dronesclubhighjinks]

@@Espeo that's true. But is it a guarantee that a different owner would put all of his resources into winning? A different owner might also own other clubs in other leagues that he cares about more. Even in North American professional sports leagues when an owner may only own one team per league, it doesn't necessarily follow that the owner cares that much about the club they own in the sport that you love. I think we're all yearning for the days when teams were owned by a local homegrown millionaire who grew up loving the club as much as the other fans.

[@ridakesserwan8712]

@@hmmmmmmmmmmmm938 you said "club owners", it's self explanatory a single entity that owns a majority stake and controls everything, in that case fans' say and stake are shit in comparison maybe that's what you get for supporting a patron, oligarch or oil tycoon clubs....

[@Froge0]

I think it'd be okay if it was like, one per continent. Good pathway for players from non traditional football countries to get into European club football. Seeing City Football Group own like 5 clubs in Europe alone definitely leaves a bad taste in the mouth though.

[@JFriisN]

I still have an issue with that idea, it solves the issue of them playing each other, but transfers between the clubs would still be wrong.

[@teguhlg]

I more into, only one club should be allowed in highest division, the other automatically demoted and cant get promotion unless that one team face degradation. Just like B team, like Barcelona B or Real Madrid Castilla. That system should be applied to multi-club ownership.

[@superdog736]

As a Man City fan i can't help but agree. Seeing that Girona is likely to get UCL next season, how on earth can two clubs with the same owners compete in the same competition while not having conflicting interests? Especially since the owners would favour Man City succeeding in Europe over Girona. Hopefully EUFA and FIFA pass laws mandating better multi-club ownership, though that's unlikely.

[@deepakpandey8240]

​@@JFriisN why the transfers between them are wrong?

[@deepakpandey8240]

​@@superdog736Of course both can play in UCL. CFG isn't majority stakeholders in Girona. And the management is completely independent of Manchester City. What's wrong in that?

[@knight6577]

We have mumbai city fc of city football group And used to have Athletico In a country where getting investment and make quality academy and enhancing quality is rare , we are thankful to both the groups

[@EmsionProductions]

I’ve always thought that Welsh clubs which play within the EFL pyramid (Swansea, Cardiff, Wrexham etc.) are missing a trick re. the footballing, multi-club ownership trend. You needn’t be a billionaire owned club for a multi-club ownership model to succeed, an abbreviated version could be feasible for poorer Welsh clubs. Those Welsh clubs within English leagues are fairly unique within world football, as they technically play in a foreign league and don’t compete within Wales’ own domestic league. If Swansea, for example, owned a secondary, far smaller club based within their own county in the Welsh football pyramid, they could use it as a youth, coach and talent scouting affiliate club… on the larger club’s doorstep! A Swansea or Cardiff “multi-club” ownership model isn’t a realistic expectation in the immediate future as those example clubs are badly run. However, imagine if Wrexham who are on an immense rise, decided to purchase a smaller, North Wales based club within the WPL? Wrexham could use their second club as a base for youth talent development, with Wrexham (the parent club) perhaps not able to give youth players a chance in a fast-climbing, senior squad.

[@DavidSmith-gx5mu]

As a Swansea fan this is a great idea

[@luislicona386]

This is a good idea for Canada as well. They have teams competing in Major League Soccer (primarily playing in the US) but they also have the Canadian Premier League. I believe there are some partnerships in place already but I don’t think any of the CPL clubs are directly owned by the MLS ones. Funny enough, Atlético Madrid does have something of a subsidiary team there with Atlético Ottawa

[@josieeee8]

You should see how it is in Mexico, multiclub ownership (up to 3 clubs!) competing in the same championship

[@thescreengeek8915]

I'll leave a like for that Austria shirt alone❤

[@Alucord7]

As an OL fan, We were a bit worried at the beginning of the season but Textor invested alot this winter to put the team back on track and it looks like it's working. For the disagreement with the ex-management, they were justified. OL had a really week recruitment cell with only 3 scouts and practically no using of datas, which penalized the club a lot in modern football ( a lot of bust transfer). So the Textor takeover as president has been accelerated to help changing the club mentality and organization quicker in order to stay relevant in modern football for the future.

[@bulelanikatikati8022]

Crazy (in a good way) to see your channel edging closer to the 300K sub mark, well deserved as your content is honestly quality man. Been here since 20K ⌚

[@BadRPGPlayer]

That 8-1 thrashing of City is definitely one of my fondest memories as a Boro fan. Carling Cup win, european run, and the FA cup run where we beat United and Tottenham will always hold a special place.

[@filipbystricky7301]

Absolutely love your videos! Hope you keep going for a long time!

[@FootballIconic]

Wow! Thanks so much Filip! Will definitely try!

[@urfacesoccer]

Note: Seattle Sounders were not founded in 2007. They were founded in 1974 and played in the original NASL and a ton of other leagues before joining MLS.

[@Truffle_Pup]

Great editing on inserting "Euros" Tinashe lol, gave me a little chuckle

[@dronesclubhighjinks]

Thank you very much for the video! Have a great weekend! 🙏🌤️

[@BrasilianFury]

Tinashe, your video essays are the stuff of legend! It's a big inspiration for my own stuff in recent months as well, just wanted to send a quick thanks for that!

[@Recovery305]

Thank you for these vids. As an American with very baseline knowledge of European club football, these topics are always very informative.

[@magicjack4076]

My club Leicester, we love our owners and they also own Oh leuven. I think we loaned some players and such but seems like both clubs are independent and not too close.

[@DrDoom333]

Do a vid on Klopp and Xavi as they are leaving their respective clubs and it’s sad to see them go.😢😢😢

[@peecon7]

Only Klopp. Xavi hasn’t done shit as a coach.

[@ammonia309]

@@peecon7la liga and domestic cups man come on…

[@pax1913]

@@peecon7 Pick up the team mid-season on 9th position after twelve matchdays and finishing second (after scoring 4 against Madrid, Atlético, Napoli, Espanyol, etc.), then winning a league 15 points clear of the competition and trashing your biggest rival in the Spanish super cup, for a second trophy, all without being able to sign the players he wanted because Barça couldn't afford them, while in a hostile environment due to a case that hasn't reached tribunals as of today (and never will!), is not doing shit, according to you? You're delusional.

[@Nameonyoutube]

It's not sad , it's fantastic!!! 😂😂😂😂😂

[@refractable2479]

@@pax1913i can still see it in ur mouth

[@sp4cem4n70]

I kinda digg it tho, to me MCO has helped in developing the sport from a broad perspective. Scouting has been strengthened massively which has benefited not only the clubs but players whose lives are transformed instantly.

[@rikachu571]

One of the worst trends in modern football is fans of established clubs decrying and blocking any attempts by the nouveau riche to break into the elite. It was fine when they had all the money, all the top players and all the trophies but they don’t like the idea of others doing the same.

[@ViliFerrari]

You're doing the lord's work! One my favorite football yotubers out there! Keep doing what you're doing.

[@leopoldtestar435]

Can we just appreciate that my guy puts out a 30 minute video on something that don’t get talked about enough and neither guarantee views, give this man an applaud❤️👏

[@adrianmcowiti1024]

I appreciate the effort you put into videos like this my brother. Keep grinding, only big things for you ahead 💪🏿👏🏿🙏🏿

[@augustinevenfalloftarth3036]

Baking powder is far more popular in the football world than I thought! Strange that the authorities take such interest in aspiring bakers.

[@05basTi]

There should be some regulation in place. Like players not being able to be loaned out in their first season after joining a club. There is clear distortion of competition when big clubs such as City buy players that could have strengthened their competitors without ever planning to use them in their actual team. Instead they are loaned off to some farming branch. I highly doubt these players would have signed with the clubs they are loaned off to. Imo everything points to market manipulation and there they will reach a point the leagues can't ignore anymore.

[@CristanioPeweyyy]

Nothing wrong with that.

[@notsaying7018]

Why limit competition?

[@laurenzhacker5742]

rocking that Austria Jersey!! also fantastic video… greetings from Vienna :)

[@mich2962]

as an austrian, i got very excited when i saw the kit you are wearing. :()

[@JammedClipper]

New to the channel just wanted to say well done, this is a really great video, informative and factual. Thanks!

[@KrishnanNath]

Suddenly the German model of club ownership looks more and more sensible.

[@PHYRBRND]

It’s community ownership or alienation.

[@kmahta]

Just imagine your club is brought by someone else. Instead of growing a team or improving them to win trophies they use it as feeder club. So whenever you have a good squad that can make you win a parent club will come and take away. Just imagine if big clubs like AC Milan or Inter Milan or few big Brazilian club are brought under such and treated as a feeder club you will not love it. Allow mco but make a strict rule because we all know they are doing this to get more talented players due to which they start poaching all talented players like Chelsea did in January last year poaching highly talented young Brazilian talents.

[@ammarbaagu]

But City's sister club have been relatively successful. Girona, New York City, Melbourne City and Yokohama Marinos all have decent success.

[@carstenkoning5276]

You can’t just ‘take away’ football players. A fair market price must be paid, so those sister clubs make a huge profit on players they would most likely never even own without being part of a group

[@hoangbro8340]

​@@carstenkoning5276plus they probably gonna move to another bigger club for better benefit anyway

[@Hugabugahugabuga]

@@carstenkoning5276yeah but if they are from the same owner it’s a problem. As an example if city brought a player from girona and normally he would only cost 15 million but city pays 25 million. Even if they could get him for 20 million. Because of the overpaying girona gets more money only because they are in the same group. This can be used in other examples like player trading and could be seen as braking the fair trade in football

[@MrCuntacular2]

New to your channel mate. Excellent content in the footballs sphere, especially after finding my former regular channels getting stale. Cheers!

[@kikirichy48]

If it takes you a long time to prep a video I listen to while I eat while I open packs in FC 24, take my thumbs up brother.

[@nikolamilivojevic6495]

Great job man! Thanks for such informative video. It's a bit sad to see that everything goes around for money. But it's still a beautiful game so let's at least enjoy it 😐

[@mauriciocervantes1670]

Thank you for the great video like always!

[@maxomaya]

Thank you for the best footballchanel on KZbin. Keep on keeping on bro

[@carloszavala735]

You deserve all the recognition in the world for making these awesome videos :)

[@scales8768]

Very very good video man. Shout out from Strasbourg.

[@TobascoCatMC]

3:40 Networking😁👍

[@akanosf3842]

For legal reasons I will agree with you that your channel is just satire (but we all know that in reality your content is nothing short but amazing analysis!) Thank you so much for all the hard work!

[@CmDrRaBb]

Not surprised that pretty soon, we may soon see a chart on football ownership similar to that of vehicle brands / FCMG ownership where 1 brand / company owns several other brands

[@guanxvi]

I’m a Monster man myself. Could you imagine if there were Monster F1 and Football teams? The rivalry would be hilarious

[@risabsai]

awesome content. you "uncovered" a lot of criminals & shed light on many of their "illegal & unethical" activities.

[@tehduffman]

loved the video. Glad to have found your channel

[@olamideoladoyinbo8220]

Amazing video again bro❤thank you

[@jasperd4972]

The satire line got me good 😂 keep up the good work 👍

[@GIBBO4182]

Been happening for YEARS…but now City etc have got it to work, it’s a problem?

[@sanaarosetint1250]

fantastic work once again. Thank you for the education in the details of this topic. If Im to be honest, in a hypothetical fantasy I would love to own a Successful football club in the future and with that hat on, the potential to set up a network of teams is highly appealing. the reality of it is that you have to run them and keep them afloat so i feel as though, if you are doing exactly that, multitasking successfully like a cooperation, why cant there be a few perks to your hard work?

[@ankushmeena9288]

Great video. Great insights.

[@AmazinJ89]

Great vid as always and an excellent subjective that isnt talked about enough. I'm not a big fan of MCO's personally but can see where they can be usual like the Red Bull model. If i was a Crystal Palace fan though I'd be concerned, i think their in for a shock once Lyon start firing again. Much easier to get Lyon into one if the 3 UEFA competition than crystal palace who lets be honest are mostly battling to stay in the league every season. On a separate note, i know you must be cooking up a AFCON video release for next week after the final has concluded, it will be criminal if you don't 😂😂

[@thomasjohnson2862]

Have enjoyed a few of your videos recently - you’re a cool dude!

[@BenDPB]

Great video and explained in a way most can understand!

[@iceman4660]

The big question about 777 is what is the source of their funds. I can see MCOs being used to circumvent FFP and further ensure that the current big clubs remain that way.

[@azrael3705]

omgg that shirt is fire, im from austria and find it awesome to see someone from another country wear it😍

[@arneborghs5019]

Great vid! Just 1 correction, RWD Molenbeek is in the first devision this year and not the second.

[@thepeopleslibrary9345]

As a Sounders fan and season ticket member. I would push back on your example of the sounders as a success story for multi-sport. The Alan’s and Seahawks are no longer involved in the club and were always the clear 3rd string in the initial ownership group. The club is majority owned by Adrian Hanauer. Yes, the ability to tap into the Seahawks sales department in the initial years helped avoid the need to scale up operations right out the gate, but they did that pretty quickly anyway. The sounders were a unique case, having been a successful 2nd division side (owned by Hanauer) before joining MLS, and having existed in one form or another for 50 years despite many pro-leagues they competed in collapsing over that period. Combine that with being pretty much the most open and democratic sports team in the US (after greenbay), and some phenomenal marketing from Joe Roth and Drew Carey (the other owners) and you had a special combination. You saw a similar level of success with Portland, despite not being associated with another team, largely due to also being a legacy team in the lower division with a very long history by American sports standards.

[@ogadamerit2112]

The best channel with soccer stories,Tinashe does not miss😂

[@sageofsixbroths]

Big up for this type of content🤝🏾

[@guntherjauche1341]

Love it, that you wear a Österreich Shirt.

[@leopoldakaleopoldalsoknown5050]

Appreciate the Austria jersey! Love from Vienna

[@birdie_cathare]

great job thanks!!

[@emsee7602]

It's clearly here to stay, however I don't think you should be able to own more than 1 club in the same federation, City Group own City so they shouldn't be able to own another club registered under Uefa.

[@vladimir_biden]

i dont even watch football that much but i sitll watch all your videos. u have a very nice of stroytelling

[@tombowers6713]

I think owning multiple clubs is acceptable if you own them on different continents. Otherwise big conflict of interest

[@TheOnlyTaps]

Great video as always 🫡👊🏿

[@patrickharley1003]

Superb vid ! As a supporter of a definite feeder club, RBNY, I feel a lot of ambivalence about this kind of ownership structure. That said, my team are undoubtedly in a better place than they were before RB came: we use to affectionately lament the team as the most "mediocre club in first-world football". So it is not a case of having nothing to be thankful for with the present ownership. Again very thoroughly researched and nicely presented.

[@LawAndBedlum]

25:02 I thought you would mention Brighton and Union SG here because Tony bloom and to sell a chunk of his stake in Union after they qualified for a UEFA competition

[@kyriakos02]

Please tell me that i'm not the only one who feels that football is really not the same anymore😕

[@Daniyal731]

in big leagues in scotland is fine and in asia its fine

[@Zazu901]

U hv grown thats simple

[@ChrisA2]

@@Zazu901Not really it just had a landslide shift in the late 2000s

[@sageofsixpaths8392]

Because you're not a child anymore, nothing will feel the same as it was when your older

[@olamideoladoyinbo8220]

It’s changed as you grow older

[@stevencooke6451]

Fantastic video, even though it is purely satirical in nature. I think you are right in that MCOs have added one more layer of reminding us that sport is merely a business. And while of course that is true for professional sports it raises that awful spectre of them being manipulated and dishonest. We have become disillusioned with so much I think we want at least one escape from perfidious behaviour. But then again, will that stop us from watching? I despise FIFA, but I love watching the World Cup, and will continue to do so, unless the product becomes terrible. The same goes for the national leagues and club tournaments.

[@laugh6581]

really solid video man

[@DerekShinglesCoops]

A thorugh, informative and humerous deepdive into a problematic area in football. The money and resources required today mean there is an inevitability about it, but, and I'm not a supporter of it, what are clubs to do? They could go the route of Spurs and build a £1bn muliti event venue or proceed to buy or invest in smaller clubs to generate the relevant revenue required to seemingly compete...

[@maherdeek7445]

Amazing man. Completely amazing

[@mikeltsmith]

Brilliant upload 😊

[@TRGaming1940]

I love your content bro ❤

[@ehandley1045]

With all the money that pumped into the top clubs during the 90s and 00s, this kinda process feels like the only way to compete with the top clubs now. If they follow the way CFG and RB process, we see that they’re actually improving all their clubs, small clubs included. No club outside the top 3 has even challenged in laliga until Girona came along, isn’t it good to have extra competition? If we’re gonna allow teams like Real Madrid, Man Utd, Barca etc to hoard all their wealth then what other methods are there for smaller teams to challenge

[@booradley6832]

I'm glad you brought up the Football/Handegg thing. You see, as Americans we're a cosmopolitan people. We needed words to differentiate the different sports immigrants were bringing in, between Association, rugby, gridiron, Aussie rules and other kinds of football. Soccer became the cool way in the language of the time to shorten "association." As the rest of the world began to know gridiron football as "American" football it only made sense for Americans to just call it "football." I do understand that being American naturally comes with being more educated and polite, so we try to accept this burden and allow the misguided savages to pound their clubs on the ground and yell- in a strange dialect they call "the Queens English" that seems to constantly use words like "Oi," "innit" and referring to female genitals a lot- that others use a word that isn't their own, which you may find is surprisingly something that is actually done the world over. In fact, if you get out there you might actually learn there are actually hundreds of different languages with thousands of different regional dialects. If you're going to get angry at all of them for using their own words and try to stop it, you'd have to do something really unconscionably drastic, like building a massive empire and suppressing entire continents for the purpose of collecting leaves to put in hot water, and then blame it on needing to civilize them or teach them about some guy that died nearly two Millenia ago, or some fictional nonsensical plan like that. Or you could just let people say "soccer?"

[@TheSpooncer]

In the early days of football even British people called it soccer, but unlike the Americans, they learned from their mistake, same with the metric system.

[@samitovv]

Who cares man call it whatever you want no need for an essay

[@siplezz6706]

It’s not soccer it’s football

[@sdeepj]

@@siplezz6706it’s Association Football

[@siplezz6706]

@@sdeepj its football

[@MrReese]

Dang, Tinashe rocking our Austria jersey today =).

[@hoangbro8340]

Nice video bro! and btw u jinx Girona

[@dominikfartea6896]

It's still different from when I was a younger boy, I am 20. Or when my dad was a young boy. He played before getting injured at a very young age. He was nowhere near the top of the game but still could have made a career out of the sport. It's not necessarily the MGO's but it's all the "acting" as my dad says. While yes he was in a Romanian team's football youth system which is a lot different from every top league, he says that even back in the day they played with heart and grit and didn't flop on the floor rolling around looking for a foul every time they get touched. Wish that football came back because while the product is still acceptable for many people to watch, it's not the same. I vaguely remember when AC Milan was at the top of Europe with a young Zlatan, Alexander Pato, and in prime Nesta among many others, always making it far in the Champions League and it definitely seemed a lot more physical then than it does now. Hope it goes back to that someday though I do not think it will because the young-to-be footballers are watching a "theatrical game instead of a gritty play with your heart on the line game" as my dad and his father would say.

[@royalblue4852]

How long before 2 people each own one half of every derby on the planet

[@maherdeek7445]

I just love your vids

[@squibsly02]

will you do a video on the klopp news?

[@muhammedgamal5871]

One of your best videos

[@utkarshrai2698]

Tinashe what are your thoughts on clubs owned by their fans, such as Barcelona and Real Madrid. Disregarding both of their current financial situations, do you think they too will go on to become part of these MCOs? If not, how would the emergence of MCO's in La Liga influence their dominance?

[@jaklintrajkovski8873]

Good question that is relevant to other football codes like Australian Rules Football. All clubs member owned and have been for 150+ years but how to fight the commercial onslaught and survive?

[@Joshua-ii4ut]

As austrian im happy you are wearing the austrian shirt :D

[@kian_de_gamer1638]

28:20 I reckon Botafogo did see some extremes. even more extreme than Lyon currently.

[@samuelschonenberger]

Are going to make a video about Bafana Bafana's Afcon run?

[@andrewpolito9244]

I would think the "farm team" sort of system is ok, guys who are not ready to play on the big stage still get some experience on loan to develop. As for the potential to "hoard" players to prevent others from having them, potentially a salary cap or roster cap system might be needed.

[@DS-fz3jr]

ENIC are going to be expanding in the near future they ran a MCO model in the 90s but had to sell under the rules in the early 2000s which have now been loosened. They have had talks with FC nordjaeland in Denmark and with Djorgarden IF in Sweden recently I could see them looking into Belgium, Argentina, Australia, and Brazil in the near future as well. Or they could look at prior clubs they once held a stake in like Rangers, AEK Athens, Slavia Prague, or Basel. They hired Scott Munn from City Group last summer for this purpose.

[@josearias9825]

Thanks!

[@ganaed9954]

Great content

[@kiyu_u6009]

Didn't expect to see my sounders in a football iconic video :D

[@tiagoferreira5368]

I am absolutely against the same person/entity having more than 1 club in a continent. I would accept them having clubs in different continents but even so, it is weird. Owning clubs in the same continent is cheating.

[@YRGHY2010]

I love these hyper informative football videos. Please never stop them

[@davidpt]

quality video as always

[@arthurso333]

Abou Lyon and Botafogo, the fact that Textor is ownew of both has casted doubt over the sales from some of the best Botafogo players do Lyon at a lower market fee

[@rdc6957]

RWDM has been promoted so i guess that problem is fixed for now

[@user-bp3qz1jw5b]

Hello bro kindly make a video about Elias Figueroa. They say that he was the greatest center back from South America. I tried to find some information about him but I couldn't. Please make a video about him.

[@B.V.B.09.]

thanks video ❤❤❤