Ford CEO REVEALS The All NEW $10,000 Ford Pickup SHOCKING The Entire Industry!

[@thomastessin1663]

BS. Click bait!

[@thomastessin1663]

A roller skate with head lights.🤣

[@dlux703]

Their dealers will drive away potential buyers by gouging and misrepresenting at every turn. This is a pipe dream with failure written all over it.

[@ThetreeDraggon]

right? i thought it was gonna be at least like a f150. NOPE! 😂

[@jhonsiders6077]

Back in 79 I bought a new F 150 super cab 8 foot bed 4.9 six heavy duty 4 speed for the outrageous price of $4.700.00 with AC !

[@paulkelly1702]

In 1960, my folks bought their first house in LA county for $9,000.00! Spoiler alert: I'm old!

[@joeperkins4309]

​​@@paulkelly1702you've got me beat. My folks gave $19,000 (Las Cruces NM) for a 5 bedroom in 72. Value is at $550,000 today. Craziness!!!

[@RondellNeely]

If you think prices of vehicles and houses are hot? Now just think what are the prices going to be in another 20? 250 years a house might cause a 100 million dollars. A car may Cos 10 million dollars a gallon of gas if. Gas is steel around will be a $1000 a gallon.

[@h5mind373]

It's actually going to start at a base price between $20-24K. Ford couldn't build the chassis and engine for $10K.

[@srgreeniii]

Which is half what it will cost at the dealership.

[@BlackTownie999]

@@srgreeniii Stealership

[@sunbeam8866]

Guess I'll still be hangin' on to my old Tacoma! 🙂

[@livinlikelarry8782]

Look back to ford escort it’s 9,999 $$$$🎉🎉🎉🎉 ??.?

[@scottneal2738]

Ranger was stated to be $20k.....that wasn't true as new off a lot on the cheapest was closer to $30k. If the Ranchero is stated to be $10k, you will probably see the cheapest being around $25k if lucky. Dealerships always talk to do a range cost for all and then each dealership will go up or down from that price by a little. The 2019 Ranger I had as an STX FX4 was still overpriced at $40k. I did pay for the price of the vehicle but I also did upgrades that didn't go against the safety that was designed. I like some of the other mid-class trucks but I might go back to the Ranger if nothing else gets my attention. Intriguing but this Ranchero hasn't peeked my interest like the Ranger did.

[@mcgubber3500]

Will never see such a thing

[@joeguerra461]

FORD, FIX OR REPAIR DAILY.!! IM A FORD GUY AND WOULD NOT BE SEEN IN ANY OTHER BRAND. IVE A 93 RANGER, 95 F250,97 F150. NO RUST OR DENTS.I WOULD RATHER BUY MOTORS AND TRANNYS THAN BUY ANY NEW CRAP,AND I MEAN CRAP,NO MATTER WHICH COMPANY YOU BUY. DODGES ARE CRAP.!!

[@knifeguy1387]

We are all still waiting for the 25k Mavrick that never happened

[@vonnie7713]

I just picked up a maverick XL for 25k last week. They can be found now.

[@jamesbaker9096]

The problem with this being affordable $10,000 pick up truck is that the dealerships are going to pick this up and sell it for roughly $35,000-$50,000 they’re going to do what GM dealerships are doing with the Corvette and even though Ford may go after those dealerships like GM is the dealerships are just gonna continue to do it because at the end of the day, it’s supply and demand as you point out about the EV market having a substantial drop, this thing is needed for Ford to come back from an upsetting loss. Last time they lost this bad was the Edsel.

[@davidduffy2046]

10K Right!

[@laurensiemens1436]

I call bullshit. The CEO's are too greedy for this

[@roberthicks9191]

Yea, what happened to $19,999 maverick

[@wiktorjachyra1869]

$23k for base, not far from the original 20

[@nonofyabusiness4780]

10 K base model , at dealership you will find options like 4 wheels, front seats bench or bucket , base has no engine so add for 4cly or V6, you like AC or Heater extra, power steering extra, stereo extra, insulation headliner extra, power windows extra, by the time you add up everything normally standard your at 30K -45K

[@smithy2]

It's kind of funny, ford could have imported falcon Ute's from the Australia and kept the brand alive, but they chose to make a new concept which looks like they squashed a ranger down

[@bruceaugustine6486]

Dealers were charging $40,000 over MSRP that's why sales dropped then word came out that they were having problems and voula' no one wanted them i know 4 people that canceled their orders.

[@tubbytommy]

I'd bargain you can't go to your local dealer and find one on their lot but by golly a salesman will greet you and redirect you towards a $50,000 f150.

[@brokebutfunctioninggarage]

Not a chance that this will start at 10k.... no chance in hell. They'll advertise that and then offer a stripped down shell with no tech or options or horsepower perhaps for that price but a nicely equipped one will in no way be offered for that price point. I'm also going to guess that these will NOT be UAW built vehicles, they'll surely be made in some 3rd world country and shipped here. They will still sell here because most average people cannot afford their full sized trucks which have ballooned in price over the last 20 years so the small truck market is there, the mavrick showed them that

[@dlux703]

There is no such thing as a "stripped down shell" or even a "base priced" model available, because their dealers only order fully optioned versions that allow them the biggest mark-up and 'out the door' sales/cons.

[@matthewguilford9340]

They all ready did this, they called it the maverick

[@ashotinthedark3182]

RWD,6 foot bed, V6 engine, no TURBO

[@jhonsiders6077]

4.9 six can’t kill it !

[@lamatrisefontain98]

If Ford can pull this off, the Ranchero will probably outsell production.

[@ThetreeDraggon]

i dont think so. its not even a real good looking car let alone a pickup truck. 😂

[@aHalfaMongrel]

Title should be , How ai is destroying KZbin.

[@ThetreeDraggon]

agree 🤣👍

[@carlvice7276]

I don't care what they do they're not going to make it they know it and that is not a truck it's just a car the people actually work for a living in this country need a affordable truck

[@miguelpagansr6128]

And I remember a year ago, if the ranchero comes back the used ones will skyrocket. Same thing I said about the bronco, and the fiat 500 as well.😅 Which makes finding a classic one harder to get because of the price increase. I'll always say about every classic car name that makes a comeback.

[@jeffjames4064]

As much as i loved the Ranchero back in the day, I don't want to be stuck with a ford of any kind these days.

[@charleshall6357]

I've owned fords.over 25 years never once has one left me on side of the road.

[@anthonyschmoll9716]

After dealer "Market Adjustment" closer to $50K. Good news, Chevy is also their version of this. Same crap, different sticker..

[@Mark_Z1]

Yea, not buying it, at that price.

[@richarddickson6208]

If it's anything like the ranger it will be in the shop more than on the highway because of the transmission.

[@JeffKopis]

Ten grand my ass. Impossible. You'll never see one under 25k.

[@michaelwoodard5979]

Thank you Ford.

[@dastardlydave1455]

This could have been a one minute video. Not alot of substance. But alot of repeating sentences and ideas.

[@charleshall6357]

Only car I've seen at detroit auto show in over 20 years is the Chinese company geelys first attempt. It did not sell well from what I gather

[@JrSpitty]

this dude just repeats the same 5 words for 8 minutes straight lmao

[@SterlingBall]

The right to repair?

[@stephendennis5969]

They did this purely to save their ass. No one wants to pay over 100000 for an F150 with a lift kit and some rims, or an EV with no range.

[@ThetreeDraggon]

i mean if this is saving there ass then there doing a crappy job at it. 😂

[@davezoom2682]

Who wants " hi tech " I certainly don't , I don't want turbo either just a reliable simple vehicle

[@JoeMammaBff]

Real car news.... The new supercharged sleeper F150 starts at $12k

[@gregorybarth930]

There is NO replacement for displacement. Don't want a pickup with less than 8 cylinders and the ability to pull a heavy trailer for 15-20 years. With enough power to get over a hill without downshifting . Give me the 351CI 5 speed trans and 3:95 gears.

[@jamescooley5744]

The original Ranchero was made off a auto frame..first the fairlane, then the Falcon, then the Torino. There is no "car" offered by Ford to make a Ranchero, only the Escape/Bronco Sport/Maverick chassis would be close.

[@robertstrassell405]

looks like the update falcon ute out of austrailia

[@BCJerbs]

Think Taurus with a truck bed.....

[@kylebeach2316]

​@@BCJerbs could definitely tell it's a taurus front end but without a doubt the aftermarket for it would explode with many older front clips becoming available too change the appearance

[@dlux703]

If they price it low enough, their dealers may be able to actually DOUBLE the price with the mark-up and delivery fees. And since most people's gag reflex can't withstand exposure to a Ford dealership, they will sit on the lot unsold. Also, the dealers will only order stock with every possible option, or add-on, so they defeat the pricing strategy that Ford hopes will attract new buyers. NOT a single "base price" unit available anywhere.

[@randycostew2824]

Only takes a weekend to assemble in your own garage.

[@mclifer]

Jim Farley announces his immediate resignation.

[@robertburgher2348]

Ford can't keep the maverick down to $20k as first advertised which has gone up in price and hard to get,I can't imagine one at $10-$15k.wont happen.

[@seanmccafferty2197]

Is there a 2door or is it going to look like every other 4 door truck

[@sunbeam8866]

Can you even buy a 2-door truck these days?

[@kylebeach2316]

​@@sunbeam8866yes you most definitely can cause in my area I could easily get a standard cab truck without breaking a sweat. But people choose too get extended cabs and beyond because it's more space and you don't feel as cramped

[@sunbeam8866]

@@kylebeach2316 I have a low-miles, base-model '96 Tacoma. I do sometimes wish it was an Extra-Cab with automatic. But I got it dirt-cheap ($400!) several years ago, 'cause it wouldn't shift into first or third gear. Fortunately, I was able to easily fix it myself for under $50. Since then, I've upgraded it with a fiberglass cap, air-conditioning, and a decent audio-system, so it's pretty decent now. Plus I have two other '90s cars to drive, for more comfort and room. So the little truck might outlast me!

[@paulwinson1137]

I'll spend $10,000 on my 1960 Ranchero after what I went through trying to buy a Maverick P/U and I;ll have something thats real!!

[@stephensmith3708]

Ford lost me because of ending the inline 6. Had less probs. I might be interested in this modle, will waite...

[@kevinsellsit5584]

They could build it for $10,000 sale price. Unfortunately, not for sale in the US market. If it had No airbags, no ABS, crank windows, power nothing, no AC, and no technology toys. Vinyl bench seat etc etc. I'd buy one it if were USA legal. Ya know, like a pickup.

[@shibadad5891]

Looks nice with that double cabine. Hope it makes its way to germany

[@fightingchina2263]

Kindly request Ford Maverick cost only $22k so Low Income People and Poor Students can afford to purchase ! Inflation and unemployment is quite high , nobody can afford to buy the car over $30K ! Thank you !

[@darntootin2006]

If it's anything like the Maverick, you'll have to get on a waiting list and wait a year or two to actually get one.

[@kylebeach2316]

Their will definitely be a wait list with it being soo cheap people will take that opportunity too buy it

[@robertchristianson1187]

Its really nice but my son cant get it out if his bedroom and it only holds one child.

[@TylerDuysen]

if the bastard stealerships didnt exist you may get this closer to msrp of 10k but thats not gonna happen if we didnt have dealers and there outrageous markups vehicles would be way more affordable its extremely rare you find a honest dealer that gives you a good deal

[@chrisryan2716]

Im thinking its going to be cheaper than the base maverick at its base model i heard it was going to be a maverick with only 2 doors and the power train of a turbo 2.0

[@kennethschauer1801]

I'll wait for the little Toyota

[@robertjohnson7342]

Oh Doesn't FixOrRepairDAIYLY😢😮😅😅 FORD!!!! YEP THAT'S IT👍💯🎯🙏🙏🙏🙏

[@bobhoward6676]

Shows every one ever produced but only a glimpse of what a new might look like & not all around or inside. Why? Looks like what is already available in Australia. $10K? Oh you mean the required deposit to order a $40K one.

[@srgreeniii]

The rancharo was not a 4 door truck. It was a roadster with big open trunk.

[@OscarHendzCano]

Keep sleeping in that said of the bed if you’re thinking that’s true They going to charge you 10K but in market adjustment

[@the0leman]

This is Ford, and I love old school Ford, response to Toyota launching their version first. Great move in any market.

[@ThetreeDraggon]

you know what we really need actually is a 10000 dollar real heavy duty truck for us small ranch familys again like the f2/f350s. like talk about making henry ford proud that would do it right there. as where this just feels like your getting a very crappy small car still.

[@davidtasker6729]

By the time it gets to the dealer 100k.

[@fuzznutz7182]

Is the engine an option

[@MustangGuru]

FWD Ranchero 3 cylinder Fiesta with the back cut off to look like a truck.

[@mikeburnett7028]

I’ll believe it when I see it. Maybe in 2026 at $40,000

[@kylebeach2316]

Wonder if this will spark gm too bring back the el Camino 🤔

[@terry9588]

You will never see a new truck for 10.000 what a lie

[@brucesmith5501]

I’ll believe it when I see it

[@XOTICXPATRIATE]

Hell even if that is possible for ford to do they would just fuck it up anyways considering there reputation.

[@bobbg9041]

Good Toyota has touched off the market for the Mini truck market to come back, well Ford did first but a 50k dollar Ranger was stupidity. 100k dollar F150 dumb. Trucks size so big they do not fit in a 16x7 garage most houses have. Ask anyone with a full size truck does it fit in the garage at home? Can you walk around it? Can the passger get in and out and walk around it without touching is the garage tottaly empty if they can. Mini trucks sold like hotcakes back in the 80 and 90s why did everyone stop selling them in the usa? Its wasn't cost to make it was EPA standards 17 to 25 mph on a trucks not bad .

[@rayvarnson8976]

Just a Hail Mary, will not happen.

[@MrOlred2004]

Why does KZbin allow this kind of fraud?

[@claytonbarker6636]

Starting at 10k dealer markup 50k

[@ragnew7411]

I don't believe it ,what world they living in

[@waynejenkins1038]

Ya sure show me one dealership that doesn't double the price . Just like the lightning supposed to start at 29 k. I DON'T THINK SO.

[@barryadams68]

Total BS. There hasn't been a new 10k truck since the 80s.

[@sunbeam8866]

I remember lookin' at a brand-new stripper std-cab Toyota pickup on a dealer's lot in '87 - 4 cylinder, stick, crank windows, vinyl-bench, AM radio, no AC, black plastic center-caps, no rear bumper. Base sticker-price was $5995, but the $1000 added dealer markup was a deal killer. Decided to keep fixin' up my old station-wagon!

[@stevenguajardo6049]

If its 10 grand or less starting point it's most likely made of completely cheap ass chinese parts. It's not a lag of consumer interest to blame low sales, it's high price for a trash throw away car. $ 35,000 tiny suv with no trunk space, 75 to 90,000 for a pickup. Not just ford but the big three and the foreign market as well.

[@johnclark5153]

You forgot a 0 in that price.

[@fuzznutz7182]

Its very hard to believe 10,000

[@knife_knut]

10k?!?! No way… What are you smoking?!?!

[@dilligafdude9434]

Yet another 4-door wannabe truck. The Ranchero was what is known in places like Australia as a ute. If they come out with a two door version with actual usable cargo space, then I'll be all for it but that doesn't seem to be the case.

[@3daddict154]

They can't even build the POS trucks/utes they make now hence the 4B loss they have taken . toyota has already made a 10k truck that ford could never match so why would they bother

[@nealavery4326]

If $10,000 I WILL TAKE 2

[@dannyh773]

Their high dollar cars fall apart. Imagine a cheap ford. 🤪

[@moneymanfernando1594]

Sure, I don`t believe it. Wake me up when it goes on sale. Probably never. A little toy truck?

[@jeffoman54]

not a Ranchco if it has 4 doors!

[@hughlannon61]

WHAT A JOKE CLICK BAIT Remember the Maverick for $19995, yeah right try and find one for under $25000

[@donalddday7741]

strange its says for 10,000 but if you find the true price it starts at 20,000/24,000 ? so like all car dealers they suck u in with the lies starting here before it is even out, why i have not got a new vehicle since my new one in 1984 and have will never het another new one cause i find them for 2500 or less and get 8 to 15 years out of them saving 1000,s over the years last one is my jeep 1994 Cherokee for 2,000 14 years ago and only tires brakes radiator and alternator spent in up keep

[@mv4463]

Had a better chance bring back the pinto wagon.. this was baitclick by ford.. 😢

[@SovereignCajun78]

Without a doubt, they'll screw it up.

[@bernieglass8098]

Why do these videos even exist. There won't be any 10 thousand dollar pickup lol

[@BobNob1]

is it a real truck or a rebranded maverick

[@ThetreeDraggon]

sure as hell isn't any truck. 😂

[@randynix9805]

Where did you get this BS $10,000 price? No FN WAY!!

[@dedeborya9015]

Meh - I can get a Lada Niva Legend Truck for about 7K. NO Useless pedantic technology - open the hood and able to work on everthing. 4x4 - ugly, but built like a tank. gonna get it billed out in March - landing for summer.

[@fordj7516]

any good business will tell u. U carnt beat turnover. sell a million at 10k or a few cars @ 80k .

[@VStar1749]

Agree with @thomastessin1663, true bullshit, terrible made vid, impossible to see a unit produced for $10K!! Dont forget the UTE (Utility Vehicle) was invented and first produced in Australia in the 1930's and we have seen the ultimate UTE's produced by GMH from the early 2000's to when the factories closed in 2017. Ford AU also produced high performance utes, but nowhere as outrageous as Holden Special Vehicles, now very sort after collectors vehicles.... $10,000, UTE, naaah, never! No mention of the Raptor??

[@jwmustang1]

10k? Plus 20k mark up. NOT!

[@barbaramartin5585]

Ford or anyone else ,.can't sell a set of tires and wheels for 10,000 dollars. All b.s.

[@MultiMacnasty]

Toyota just introduced one also so this is nothing new and NOT shocking to the industry......

[@rcclassiccrawlers4368]

I’m not sure I believe it but even if it is a true $10k vehicle it’s fugly. Looks like a Subaru. If Ford really had an engineer with a brain, they would make an old school Ranchero exterior with a modern day interior and driveline. But don’t use that stupid POS engine with the f**ked up cam gear/pulley setup. Then they might have something people might actually want.

[@miguelpagansr6128]

That's bullshit, I'll believe it when I see it. And if thats true it won't be a 10k truck. I can see what happened with the maverick all over again. So be careful if you pre order one.😅

[@larryesmith5060]

What is it made out of cardboard I wouldn't buy anything a union makes

[@13_13k]

Doesn't that leave only Tesla or a supercar? Not many realistic choices.

[@chulieho]

not real show where to buy it

[@jeremymunn8854]

I think quality is a stretch they haven’t been good at that with their more expensive vehicles so to think they would put an effort into the cheap ones is crazy

[@wiktorjachyra1869]

Their more expensive vehicles are more complex….most of their cheap vehicles are reliable just have some minor problems here and there

[@JulianantonioVelazquez]

Si están en eso un ranchero raptor que tal ranchero Mustang en grande en grande papas,'s