Fratello Talks: Patek Philippe Cubitus

[@Nuclear__HS]

As mentioned in the podcast, my favorite part of the entire Cubitus launch was this line from Thierry Stern: “Internally. I don’t go to clients with designs and ask them for their opinion. Never. I don’t work with external designers either. We’ve done that, but it never worked.” WHILE launching a Nautilus recreation. A watch that was designed by an external designer and is arguably their most popular design in history.

[@UserKR13]

Wasn’t Genta an external designer? Who designed the nautilus?

[@richardwarren2024]

A very embarrassing statement.

[@user-eq5ub5rs3g]

My exact thoughts, an absolutely insane statement, he took a square rule to one of the greatest designs in watchmaking and then forgot who designed it

[@andreahighsmith636]

Stern's statement is technically an oxymoron. Isn't it?

[@1trife90]

lol was sprinting to the comment to write this exact thing.

[@WristwatchWorkshop]

100% with Lex here. It's a nautilus bracelet, dial, and (apparently slightly less well finished) movement in a squared off nautilus case. Whatever your feelings about PP (and I think people are forgetting how mismanaged they were historically) this is not a new collection. As for Thierry Stern's comments, I think it's a spectacularly tone deaf response. This is the opposite of winning new customers over.

[@TheRausing1]

35:40 the guy in the blue shirt’s CONSTANT talking over the other two throughout the whole episode finally brings out just a touch of frustration… if it was me, it wouldn’t have taken the whole episode….

[@stonec2166]

Thank you for sharing your honest opinions without sugarcoating it like other people have. Bravo

[@MarcoMasseria]

I was waiting for the sugar, and Fratello showed up with the hot sauce. Well earned hot sauce of reasonable truth.

[@ssdc2]

A lot of outlets really did want to sugar coat it!

[@jasonvayanos5615]

I tried it on in NYC last Friday and it is definitely not growing on me

[@oysterman962]

Not growing on you? The huge case is cube-esque!

[@mijnlowtail]

Guy on the right all the time talking, interrupting the others, very dominant….

[@Iuckylukey]

Agreed.

[@FratelloMagazine]

Lex was on fire this episode :) passions ran high. But we'll be sure to keep it more balance in future.

[@TheKoolkriz]

@@FratelloMagazine please don’t. I love the Lex energy! Btw I just seen it in the window am my local store and have to admit: it doesn’t look better person. Judging by the pictures online it mainly looked boring. But the proportions are kinda off. But judge for yourself.

[@dska2294]

I enjoyed your longer format. It’s like sitting around with some friends and talking about something of interest.

[@shaifulothman7442]

Stern should have left the designing to professionals. I can understand if a new model of existing line... But this is an entirely new collection... I'm sure some of the team members hate it but no one under him dare to argue against it

[@WestCoastAce27]

And the marketing to the Marketing Department!

[@arildskulstad5621]

I agree with you. Sadly it will be a commersial success because it will be easily recognisable on the wrist and the rich posers love that. As with Nautilus, Royal Oak and Richard Mille.

[@moonfleet9537]

For reverso not fitting, I had same issue and ended up selling the watch. It was a large size. I tried medium recently and it fit way better. Maybe next time…

[@greaterbayareahero1401]

It's because the strap pin is not aligned to your wrist size. You need to do a custom strap where the pin is more aligned and the strap fits better. I had the same problem where the holes had to be moved halfway up from your usual strap holes. Too bad you sold your watch for a minor problem haha!;)

[@moonfleet9537]

@ no. Just too large. Not a strap issue.

[@Iuckylukey]

Its as if Stern is secretly jealous of Genta… because he sees himself as a creative…

[@FFL3001]

When I first saw the Cubitus I thought it was probably a fake, but I also thought that this could be a good way to dial down the Nautilus hype. If they didn't release something everyone would be asking "When is the new Nautilus coming?". So they had to release something that clearly replaced the Nautilus without adding to the hype. So they released a Nautilus-esque square watch with a different design and without the Nautilus name. Not really a terrible watch, but not an exciting watch either. This watch should stay in the collection for 5-10 years, then we'll see. This way they'll have the Nautilus ready if they need it, but they'll be able to keep developing the brand as a broader company than their competitor brand AP.

[@AldoFelt]

Why can people just love the Cubitus for what it is. Beautiful piece.

[@Doggo-frencton]

1:56 bolding fuckle lol that got a chuckle out of me

[@fernandoespinosa8055]

I enjoyed very much your approach to the subject, passionate and polite, proving you can make a point without being rude., a real table of gentlemen. Greetings fro MX.

[@TheRausing1]

I hate to say it guys, but you have to tell the guy on the right (viewer’s right) to let the other two speak a little more. After a point it just feels too overbearing and one sided.

[@josips4281]

It's bigger and has more space to be iced out. 👍

[@oysterman962]

And yet they put a 42 hour power reserve micro rotor in it with 30m water resist. Like putting a hatchback engine in a semi trailer.

[@terryc6420]

Mr. Stern should heed his own advice: you never actually own a prestigious Swiss brand. You merely look after it for the next nepo baby. His father built the Patek reputation after all these years, only to be squandered by Thierry in one fell swoop. However, I’m afraid the irony is lost in the mountain of Thierry’s arrogance.

[@oysterman962]

You never own a Cubetis. Because if you're stupid enough to buy one You'll want to flip it.

[@JamesAlexander14]

I don’t dislike this watch. I would say that it seems to be similar to the Cartier Santos or a Mido, but on the whole, a sound looking watch and I would happily wear it. One thing that sticks out is that budget manufacturers have brought out similar designs, such as Rotary, long before PP. Perhaps PP have been placed on a pedestal for far too long, eh?

[@oysterman962]

Patek will discontinue it next year and then ugly watch will turn into desirable collectible

[@NooraliDerksen]

Picked up a AMZWATCH's watch as my first watch last month and I’m absolutely in love with it. Perfect size, looks elegant, very comfortable. Now my only problem is holding off from buying more watches so quickly!

[@johnpeterson6946]

I absolutely love the new design.

[@TheKoolkriz]

Q&A question: can you name examples of watches that you completely changed your mind about?May it be positive or negative. May it be over time or simply once you saw it in the steel. Maybe even just your taste changed or developed. Thanks again and keep up the good work.

[@darkstar7742]

Already celebrities, rappers and ballers wearing it. Will sell like hotcakes. Lazy design and round movement on square watch.

[@UnseenHero]

I like the comment about the Cubitus feeling like an aquanaut "what if" version. I will likely never see one of these, but it doesn't inspire me to want to see it either. For a good comment, I am happy they kept 2 "U"s in the name.

[@sutats]

It's still a lot better looking and better in ergonomics than the chastity belt looking Tudor Black Bay P01.

[@Chrissepisje]

Watch divinity? It does not exist. The closest to it may have been Abraham Louis Breguet, John Harrison, Thomas Mudge, George Daniels, and perhaps a Philippe Dufour. Putting Patek in that category is, well, undeserved.

[@gerardocortes5943]

Another question for the special episode: We have seen how the price and production of new watches from well established brands has increased, at the same time the demand for many of these has decreased dramatically. How donyou see the Swiss industry adjusting to this and do you think the new (and not that new) independent brands like Christipher Ward, Furlan Marri, Farer, etc., are teaching the bigger public to value watches instead of brands, therefore taking some market share that the big ones have?

[@soulside]

This happens a lot on this podcast. The other guy in the glasses does the same thing. Let the other hosts speak!

[@6armsplay]

Q&A question: Every time I read articles about watch auctions, I’ve always wondered about the movement maintenance and the conditions of rare vintage watches that sell at auctions for six or seven figures. By sending them to the manufacturer’s service center could risk having original parts swapped for newer ones which could negatively impact the watch value. I feel finding or trusting a third-party watchmaker with a timepiece of such high value can be really difficult as well. Could some of these watches may never get serviced (again) and becoming paperweights in the future? For example, THE Paul Newman’s Daytona, will it ever get serviced?

[@syktgrei]

The Cubitus really doesn’t appeal to me, but I don’t mind it. I’m curious to see how this watch performs the next few years.

[@edblair5253]

The watch will be popular soon enough.

[@gerardocortes5943]

Question for the special episode: We have seen how multibrand watch fairs have started to multiply bringing more and more access and interest towards new brands and old brand that don't mind sharing the same space with the new ones. On the other hand, well established brands have locked in monobarnd boutiques, in an effort to leverage their exclusivity. Do you see one of these trends taking the lead in the future? Or are both going to succeed or may perish?

[@watchmedicine7747]

What lessons have you learned podcasting for a 100 episodes and what do you look to improve on for the next 100 ?

[@tafatefemusic6013]

Q&A: Linked to this episode… what is your favourite watch with a shaped movement?

[@cristiantrinca3140]

Question: "Why are lugs ignored by every brand?". You have such a small canvas when designing a watch. Thousands of hours of work put in the mechanism, the dial and even the case... but the lugs? Just a boring extension of the case every time. I want LUGS with a different color from the case. Maybe a different shape. A different brush of the lugs. Maybe a different color in the interior of the lugs and case etc... Something!

[@MarcoMasseria]

What qualities makes Patek, "Patek"? I would offer that the standards one holds themselves to is what determines their success at the highest levels. This is lazy. Period. The Cubitus could be the sound of peak Patek, the bell being run. Laziness wears aways at the bone at the core of reputation. You can only phone-in so many performances until peoples start to whisper. Well said, gents.

[@andhenny]

The Cubitus reminds me of the viral Dwayne Johnson soundbite, “It’s the biggest piece of dogs**t.” (But then again it’s not for a pauper like me)

[@vespetkov]

Tell me no one cares about their sporty calatravas without telling me. This is what the cubutus is for me.

[@Iuckylukey]

Q&A: whats the story of Fratello and its name?

[@mouisehay930]

His reverso is way too big.

[@yieuhannshen4464]

i'm sure if rolex were to come out with a square sub the world will go crazy!

[@oysterman962]

I want a bio-ceramic square Sub

[@adamethancrow]

Maen sell an almost identical watch for $999 and have been for three years. It’s like Rolex making a Citizen Homage 😂😂😂😂😂😂😂

[@dska2294]

Instead of cufflink, it would’ve been better if they gave a keychain. That might speak to a younger audience. Then you carrying around your keychain and people see the Patek logo.

[@adamethancrow]

Busted!! 😂😂😂😂 Trying and failing hard, to boast. White gold my butt! 😂😂😂😂😂❤

[@jackominty3633]

The Reverso is WAY too big.

[@charlyvanbuuren2947]

Isn't cubitus some kind of skin disease?

[@oysterman962]

It's a shape cube-esque.

[@ricardochaveste7367]

Is it going to be a controversial piece for many years to come, is special because it is petek ,very well known as a brand,,unfortunately what's is done, is done...love the brand, the history,kind of sad to see this,but does when you have to much fame,a happened let's move on....is been topic for many weeks...great content....

[@mark_n_r]

Good point re Squatra... both disasters.

[@Newerasamearea]

Have you worn a squadra? It's brilliant It's also the original reverso shape and a proper sports watch

[@mark_n_r]

@@Newerasamearea I have a Reverso and tried on the Squadra at the time. Was OK but I'll stick with the icon.

[@Newerasamearea]

@mark_n_r I get that. Squadra def for those that don't follow the crowd. Enjoy.

[@mark_n_r]

@@Newerasamearea True but there is a reason the Reverso is still going strong and the Squadra is no longer.

[@Newerasamearea]

@mark_n_r they don't make a steel nautilus either but... Listen man I get it. You like the reverso. Relax and enjoy. I'm not getting at you.

[@WestCoastAce27]

Overweight Nepo Baby could have taken the high road but threw a tantrum, insulting watch fans. Sad.

[@Luminoso72]

why is this guy talking ALL the time…jeeez

[@russell996]

Cubitus wears great on the wrist, certainly larger than my 5711 but not as big as people seem to suggest.

[@edblair5253]

Patek isn't interested in negative social media. They don't have too and shouldn't other than to say buy something else. We have enough customers

[@guilhermerodriguesgermanic]

"You merely take care of it for the next generation": how much warranty does this new swiss timepiece of shit has, two years?! What a daring, my Ingersoll is life time warranty, I repeat for you, my Ingersoll is life time warranty!

[@OngoGablogian185]

Cubitus looks better than the Nautilus. If they were reversed chronologically, everyone would be ranting about the Nautilus being ugly.

[@Thomas-vq5pb]

Oh boy… all the points raised are pertinent and I agree with them all. Sounds like a huge own goal on so many levels … one point I would add, is the presence of the case « wings » which are an inherent part of the Nautilus design, but no longer make any sense on the Cubitus…Same dial, same bracelet, same wings, same movement, but we all need to forget the Nautilus 😅 …. Oh and it’s ugly