From Rock Star to Businessman | Bruce Dickinson | TEDxMalmö

An inspiring and motivating speech on how you can be creative in the modern business world. This talk is given by a man who has been fronting one of the world's most successful metal bands - Iron Maiden.
The speaker and TEDxMalmö have permission to use the third-party content in the video. Bruce Dickinson is the lead singer of Iron Maiden. Iron Maiden is an institution embodying fearless creative independence with a following that spans every culture and generation. Their latest album “The Book Of Souls” (2015) went straight to No 1 across the world in 24 countries, becoming their fastest ever selling album.
In 2012 Dickinson set up Cardiff Aviation, an aircraft maintenance company, which amongst other things, signed an agreement with the Djibouti government to help re-launch their national airline. Dickinson has also invested in the world’s largest aircraft: a hybrid of a plane, balloon and hovercraft, the Airlander 10. He has also created an aircraft fleet as a one-stop solution for airlines to use.
In 2013, Iron Maiden collaborated with Robinsons Brewery in Stockport, England to create Trooper, a 4.8% cask/4.7% bottled ale whose recipe Dickinson formulated with head brewer Martyn Weeks. As of May 2014, the beer has sold 2.5 million pints in 40 countries, making it Robinsons’ most successful export.
Dickinson’s list of accomplishments seems endless and are continuously growing. He has been described as a polymath and now brings together all his creativity and experiences to share with audiences around the world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@antonioolin]

He didn’t ask for it, but I obviously scream for him.

[@g99se9]

But you’re not in Long Beach 😂

[@williamgallagher5655]

Bobby Bier's 😂😂😂

[@tomasbeltran04050]

The trooper be like

[@MattSkosh]

@@g99se9 I attended one of those 4 shows at Long Beach Arena.

[@MattsCollection]

Imagine getting on a British Airways flight and the pilot says over the intercom: "SCREAM FOR ME BRITISH AIRWAYS FLIGHT 777!!"

[@regbowdrey3388]

I was on a flight where they announced 2nd officer Bruce Dickinson.....it was him

[@christschinwon]

I love the irony that the last thing he wants is screaming passengers!!!

[@sugameltpastriescoffee7186]

The number of the flying beast

[@stevebliss7042]

@@regbowdrey3388 I've been on one too - they used a fake name on the announcement but we had all seen him in the airport and walking onto the plane.

[@ookookook]

Flights delayed and trays were raised. Passengers asking why heading to the sky. In the night our captain was polite. Bruce Dickenson's piloting has begun, British Airway's work is done!

[@MrBillUp]

Can you imagine what it is like to Captain a 747 for long hours, the concentration it takes, staying alert and awake. And then that evening get on stage and do a 2 hour set. For month after month. The man has the fitness, drive and stamina of no one else on Earth. Truly legendary.

[@hollowjack8711]

A good organisation, planning, team of personal trainers in various fields...

[@MirkoS1995]

Drugs?

[@glennoc8585]

Yes and no as he has two other pilots so they take breaks and modern aircraft fly auto pilot 90% of the time. Solo piloting small aircraft is very demanding. Your praise for Bruce us noble but he's not some superman he's just had time to work with personal trainers and dieticians.

[@MrBillUp]

@@glennoc8585 He has his own FO and another complete backup crew as do all long haul flights. And depending on what plane, an engineer. Of course he is not flying the plane constantly. And to say you just kick your shoes off when the Autopilot is on is disingenuous. It still takes huge amounts of concentration to monitor the gauges, flight plan, fuel flow, distractions from the rear, sterile cockpit below 10,000 feet. You have to be 100% on the ball the whole time. So yes he isn't flying the plane constantly, and I would have thought if he has a 2 hour show on consecutive days, the relief crew take over. I know he is not "superhuman", but to fly a very complicated aircraft like an older 747-400, and then to do a 2 hour set, jumping and running around on stage as he does, well he is unbelievably fit, strong willed, well trained, and legendary. If you were to say to me, tell me someone who you think is superhuman, I would say Bruce is a great example.

[@glennoc8585]

@@MrBillUp Not playing it down but the 747 that he was flying would have had the full instrument upgrade. I would've thought he'd have had a captain as copilot with their budget and an FO for change over. I'd be surprised if Bruce would do a show after being PIC on a long haul without a nights sleep. He was fitter back then he doesn't fly the heavies i believe he just flies on a ppl these days.

[@g4340]

Bruce is the best example of the definition of the journeyman.

[@pedro-oq7iy]

this man is truly one of a kind...

[@glennoc8585]

He's driven and successful but I've met quite a few guys like Bruce over the years. Being in a band have Bruce the financial means to go on to other things and expensive pursuits. I know a guy that is s businessman, pilot of helicopters and fixed wing and also plays in a cover band. Sure not the fame and fortune of Bruce but still a rich guy. It's doable if you're driven and get a good start from an early age.

[@robhendrikx2198]

@Samson 92 At first I thought you hadn't left anything out, but then I remembered "Flying heavy metal", a series of tv shows about airplanes. So I guess we should add TV presenter.

[@robhendrikx2198]

@Samson 92 I just watched it. Yep, it's Bruce being Bruce. He can make just about anything interesting.

[@Nisthur2024]

That was the coolest ted talk ever made...

[@paddymallory4080]

Totally agree 👍

[@vmart4271]

I am a long time Iron Maiden fan, I listened to them with Paul Di' Anno. When Bruce debuted in the Number Of The Beast album in 1982 it was one of my greatest music listening experiences I have ever had. I remember standing in line for 2 hours waiting to buy the record, at that time Iron Maiden had no radio air play on the US. And When I went home to play the record with my friends, we were all blown away. I have been an Iron Maiden fan since those days and I still listen them.

[@halleyschimney9542]

When Bruce was born the doctors said to his parents, congratulations it’s a man.

[@abraao666]

It's THE man

[@paddymallory4080]

😂😂😂😂😂👍

[@laurencegoodwin4047]

Bruce is an absolute inspiration to myself and many many people especially our young people. It’s his work ethic and willingness to squeeze every last drop out of life that I find so motivating. I don’t even have to go on about the music which speaks for itself, brilliant guy

[@SM-xt5gl]

Ha ha ha

[@brianswelding]

How slick is Bruce? He does an "inspirational TED talk" which is actually a commercial in disguise for all his products. Absolutely brilliant.

[@SEbdeViaje]

Not at all

[@SonnyGTA]

@@SEbdeViaje yeah. Totally! Beer!!

[@SonnyGTA]

I was thinking the same thing…when he got to the beer!

[@FindingYourSerenity]

I was seeing it as a message of improving things for the future.

[@danielthomas8682]

That's actually alot of tedtalks lately...

[@neurochaotic]

You could put his picture next to the word ”brilliant” in any dictionary. This man’s truly one of a kind.

[@nellyespinoza9655]

I love Bruce Dickinson so much, he is the definition of a great human being.

[@Enbix]

Imagination is the source of all things. Bruce knows this.

[@ryanvanzant4788]

Truest word's I've ever heard and used....

[@goreobscenity]

Imagination is the source of evolution.

[@ibbylancaster8981]

Don’t forget Cancer survivor as well. I’ve been a fan since my teenage years and I have always been interested in finding out about the folks in the band. I also fenced in school which , kinda made me a bigger fan of Bruce. Growing up around airplanes with my grandpa and finding out that Bruce was a pilot just put it over the top. He’s The Man. Much love to all and to Bruce and the Band!

[@ronenkolar4737]

The most down to earth brilliant man in the world .

[@EvilxSausage]

I'm reminded of why I have long admired Bruce Dickinson. Up the irons!

[@judas263]

He’s a bit fab. So positive and knowledgeable.

[@xxstormbringerxx]

Up the irons!!!

[@newpinglegend9304]

Up the irons.

[@thomasbeltran1480]

"what can I do?"....in the face of a pandemic rather than "what can't I do?". I needed that light right now, Thanks Bruce!

[@SonnyGTA]

Pandemic! Ha

[@FindingYourSerenity]

@@SonnyGTA you ! ha

[@PippPriss]

Again, a perfect example on why this man is an idol to me.

[@paddymallory4080]

Agreed 👍

[@GrievousReborn]

Bruce has more talent in his little finger that most modern pop musicians have in their whole body

[@Nac017]

Amen! ❤️🤘🔥

[@RoRo-vr6wx]

U don't even have to say that we already knew

[@legrangedylandlg]

And 10 times the intelligence

[@RoRo-vr6wx]

@@legrangedylandlg U don't even have to say that we already knew

[@abbashasan7060]

Tru

[@rulerofomicronpersei8]

Seen Maiden 48 times so far, every single show, was a 10!!! 🤘🤘

[@darrenbetts2987]

I’m very envious. You’re very lucky. 😃

[@_colton_6452]

Oooooh jealous. They came to my town 4 or 5 years ago but I didn’t get a chance to go

[@TheRunkeballe]

Must be som sort of record. I’m 27, saw them 6 times in my first 15 years of life, since then haven’t been able to go. Need to see them soon. No band is better live.

[@danw4490]

Best singer in metal and a very nice guy. I got to meet him a few times.

[@richardwilkins9231]

Bruce is a brilliant, amazing human being. I've never seen so much energy from a singer on stage. Their new video Writing on the Wall is an absolute MUST watch. Cheers!

[@anthonyriviello5942]

There is no other Bruce. So many talents.

[@HeidiMontross]

Polymath.

[@latentsea]

Bruce Jenner....

[@wtffrankreich6873]

A brilliant character, full of positive energy. Shook his hand 2 years ago butno time enough for a conversation. The pride of the metal scene.

[@r.j.macready5541]

The members of this great band are GIANTS from another time. The quality, quantity, and deep relevance of the music they produce, over the span they have produced it, is legendary.

[@njbebop]

I met Nicko a couple times. Such a wonderful person. Introduced me to vinegar on fries (chips) at his barbecue restaurant.

[@caringfamily8132]

Awesome to hear a rock star who actively cultivates success outside of the arena. Too many rockers go broke, forgetting that show business is, in fact, first-and-foremost, a business. Great job, Bruce. Up the irons! Cheers from America.

[@flowersinformaldehyde]

This man is my favorite person in the whole world

[@rothbardfreedom]

SCREAM FOR ME TEDX!!!

[@reubenseldo1048]

Bruce Dickinson - A true renaissance man.

[@nigelcarren]

After listening to this, I felt something I haven't felt in a LONG time, and that is British pride! A true lion of a man and an ambassador for creativity, no matter in what form! Do it people, keep your eyes on the prize and ONLY surround yourself with those who offer you support, because the rest are holding you back! Bravo Mr Dickinson, and long may you reign! I leave... Inspired. 🌞🇬🇧

[@sburris65]

As a metal fan, Bruce has always represented us well. I have always admired his sheer will and determination and his strong work ethic. I was them once and it was apparent Bruce was quite sick. Yet he preformed the entire concert and had to be carried off stage. 2 days later he was hospitalized for pneumonia. Only a doctor could keep Bruce from a stage. While many younger performers won't perform if they get a hang nail.

[@Bayan1905]

What fun would it be to spend a day with Bruce just listening to the ideas in his head and how someone like him could influence the younger generation of kids today to get off the I-pads and video games. Bruce also has a huge knowledge of history and what's gone on and come before and he would make a great teacher, shame more don't listen to men like him.

[@KomodoDragonXD]

The worst thing about this TEDx Talks is that it ends :( Bruce is a really amazing human being, you can feel his energy when he speaks!

[@paulaneph3257]

I did not watch the the singer for Iron Maiden looking for a side project. I watched a TED Talk of a genius who happens to be the singer for Iron Maiden. Genius. He is a big thinker and just what we need in this time. Thank goodness for his charisma to share his mind’s eye.

[@dissonantpulse]

Long haired Bruce is more positive Bruce

[@ananominity]

And a better speaker! 😄

[@candecarrizo3170]

😂😂😂😂😂

[@UltimateTechHub]

Iron Maiden is the best metal band ever!! I took my 11 year old son to the Legacy of the Beast in Las Vegas and he was blown away by how amazing they sounded. I've seen Maiden 6 times going back to 1987. Bruce is incredible!!!

[@Magibiodoc]

TWOTW!!!

[@lucasleal8729]

Long live for Bruce! Scream for him!!!!!!!!!!!!!!!

[@jaycenthomas3746]

....One word stands alone with BRUCE DICKINSON * Inspirational * 👏👏👏👏👏👏👏👏👏👏👏👏

[@p.benjaminrodriguezmiguens9581]

Bruce, great as always! An inspiring life

[@bubswilliams]

Been a Maiden fan since grade 8 and I was also an airline pilot for the past 20 years until the Covid pandemic. Thank you for the inspirational talk Mr.Dickinson..you’re a bloody legend mate 🍻

[@nilshult5115]

A man with many talents and a genuine down to earth man.

[@leeh-xh1iw]

BD would roller blade in the parking lot and sing the whole song set before the concert. To stay in shape and to give the people a great concert

[@jamesbannister8470]

Bruce’s attitude and outlook is one everyone should aspire to, such an incredible human being!

[@iTubeYourDadsMinge]

I could listen to Bruce talk from this moment, until the end of my days. An inspiration in so many ways and an incredible storyteller.

[@K-E-N-07]

Bruce is not only the greatest frontman of all time but he is also the knower of all things

[@darrenbetts2987]

I’m pretty sure he’s wise enough to know what he doesn’t know.

[@ryanvanzant4788]

Bruce Dickinson the greatest epic singer and person in my universe... love you my friend

[@chocoboky]

Protect this man at all cost!!!! 🤘

[@kerrimccabe3883]

I saw a lot of concerts in the 80's. A LOT. I was just telling a friend the other day, that one thing about Iron Maiden was that YOU KNEW, when they came out on stage, they brought everything they had. You never felt like a show was routine with them. They always brought a ton of energy and they always looked like they were having fun, and we, the fans, were certainly having fun and everything they did, we showed up for it. What ever Bruce has to say, I'm here to listen.

[@priyankurdutta8266]

One of the inspiring man of the century from the band to the business.

[@fredericdeleporte2239]

Amongst other things, he fought a cancer… this guy is a modern hero

[@squincaldpsc.p.7513]

The show that mostly appears is Rock In Rio 2019 🤘🏻🇧🇷

[@sinlokemp]

Been following Iron maiden since I was 14 yrs old. I’m 38 now

[@dreimer2112]

Bruce is definitely on the list of celebrities I'd most like to have a pint with.

[@christianesteban4268]

UP THE IRONS!!! This man is such an inspiration!

[@RATTE71]

This is a man with great vision, and amazing will. I grew up listening to Iron Maiden at a time when they were being called Satanists. This is the best case of "Never judge a book by its cover." My first Maiden show was in 1988, and I've seen them in concert 3 more times since then. Bruce Dickinson. You are truly an inspiration to us all.

[@adrianavazquezmendoza534]

Me too my history teacher called me the satanic girl. He said I was a bad influence on the rest on the classroom students because the all started to wear their iron Maiden T-shirts.

[@Sasquatch64]

Very inspiring. I am currently part of a small business and some of what Bruce said spoke directly to me. Up The Irons!

[@maiii7733]

This man is my inspiration to keep going what I’m doing now. He’s the role model for young generation.

[@borednes]

What a legend 🤘🤘 An epic TED talk I'll actually listen to

[@2kevinthecool]

Maybe the best metal band EVER, Iron Maiden. If you have never heard Iron Maiden music...plz check out song, Infinite Dreams....it's not too "heavy" not too "light", but juuuust right. Lyrics, guitars, bass, vocals. Amazing!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@ghostrider2664]

Great album. One of my favorites of all time. Seventh Son is one of those albums that Doesnt have a bad song on it. Absolutely no filler. Great suggestion, I second it, to anyone wanting to get to know Maiden.

[@Nate_Higgins]

Up the Irons!

[@joelawson3638]

You have an AWESOME mind for buisness Bruce thank you for making the time to do this video.

[@andrespenuelas3736]

This man is an absolute inspiration to me, Grande Bruce! Greetings from México!

[@robinlove6981]

He talks with his hand gestures so much it's amazing

[@Dave_Wight_The_Rock_Oracle]

I am surprisede he is not doing a shoot for Dos Equis, this guy is the world's most interesting man, all time A league frontman

[@lucasproctor7464]

And as world's most interesting man he don't drink no Dos Equis. He's got his own beer line: trooper ale, fear of the dark stout.

[@Metalcomedienne]

Perfect example of a metalhead musician that can be successful. Up the Irons!!

[@antonioarroyomaldonado5115]

Bruce, you are the best coach I have ever seen. Determination.

[@jeffsmith6596]

Bruce is truly amazing.

[@anastasiosgkiokas9247]

Bruce needs a podcast! Thank you, Bruce, for changing my life. You are a role model since I was a kid.

[@leonardoberdejo3670]

My Real Estate Agency calls Villacacia, the mix of the songs Maiden's fans know, and everething inside my company have "Easter Eggs" about Iron Maiden because this admirable and influent man (and all members of the band, of course!). Thank you Bruce for all your passion and your messages!

[@joffreyverbeeck1640]

"An unpleasant man with a toothbrush moustache." :D You're putting it way too nice, Bruce.

[@GunsAddiction]

Best ted talk ever! The last renaissance man

[@betoguillen2523]

this dude is a legend

[@carlbode666]

Love this guy & it's funny seeing him restraining himself 🤣 he is bursting to run around that studio 🤣🤣

[@jasonjones4695]

Bruce deserves a Knighthood !!! Iron Maiden deserves to be in the rock and roll hall of fame !!!!! Up the irons !!!

[@hattorihanzo2275]

Nah, they don't need validation from a crown or Rolling Stone magazine.

[@wheretonow6172]

i knew bruce was great. i never understood how great. he is a great singer. he is a great pilot (i guess). he now speaks and works on for humanity, zero carbon where possibe and he cheeers us on from the sidelines. thank you mr. dickinson (and thank you for all the great music too). an american fan.

[@tinytim71301]

What an extraordinary man.

[@malcolm824]

I'd pay to hear more of these sort of talks from Bruce

[@raymondsarvarian8494]

Iron Maiden has been my favorite metal band of all time. The first live show I was screaming my longs out was life after death at Long Beach arena, and I have been to every show in LA and Las Vegas shows ever since, when Bruce left the maiden I was heartbroken and when he came back with Adrian smith it was my prayers come to true. Maiden it’s a religion Not just a metal ban . UP THE IRONS.

[@jonesygw]

WOW! What an inspirational video! You never cease to amaze me Bruce. 🙏

[@tonykash1326]

Thank you Bruce

[@MB-ls7zq]

I could listen to bruce for hours and hours 😍 he's such an inspirational and interesting man.

[@stormhammerx]

A true Renaissance man. What a legend

[@Doctorgoatboy]

At least he acknowledged Churchill was nuanced instead of ignoring it. Because that’s the real problem, lack of nuance.

[@nomadlivecast9708]

Bruce, great inspiring talk ! thanks !

[@amgava]

It is good to hear good ideas from a brilliant person such him. It’s time to act.

[@davefouquette4192]

Love Bruce Dickinson. I was fortunate enough to see Maiden in concert twice back in the eighties. He is a man of many talents and looks to be a terrific business man.

[@jameskoiman]

I love you Bruce .

[@edwardmaldonado0909]

What a presentation from Bruce, when I was listening all that he was exposing, came into my mind some thoughts from people in our brilliant history, some of those thoughts are: “ ”. “How do you know where you’re going if you don't know where you came from". “We make a living by what we get, we make a life by what we give”. “With age comes wisdom”. “Success will come when the conditions are right”. “Failure is part of the development”. ‘’’. “Learn the rules like a pro, so you can break them like an artist”. “A defeat is the secret ingredient to success”. OK, not all of them came into my mind, but I think it's important to be mentioned.

[@mrblue8439]

Saw him live in concert in 2019 and he was awesome

[@jeffnelson6904]

Bruce is an inspiration for so many..IMO he is a living example of a polymath! Have been an Iron Maiden fan for nearly 40yrs and have never stopped

[@zenwarrior3603]

Growing up Maiden was my favorite band and Bruce was my idol. I am happy to see him still going strong and inspiring the world! Up The Irons Bruce!!!

[@fullblast5223]

Necessity is the mother of all invention. Great presentation.

[@raphaelsoltoski]

OMG, there is plenty of gold between the lines! The guy has mastered so many crafts! Let’s create a new world, a better world, TOGHETER!!!! 😃🤘😃🤘😃🤘 Up the Irons!

[@dreadlux]

A *Brave New World* if you will

[@TheCrimsonIdol987]

Bruce is just awesome. Plain and simple.

[@apstech4618]

Love your ideas and Zero Carbon Green Aeronautical Products! Brilliant!

[@ericlizotte1123]

This was awesome! Love Iron Maiden and Bruce is always inspiring to listen to. I think this is his best talk I have heard him give. Very inspiring!

[@childofatom95]

What's not to love about this amazing human being

[@elvishdan]

Interesting. Whilst I only really watched this because I am an Iron Maiden fan, I did get something out of it. The last few minutes about determination and getting over that ONE obstacle and you WILL succeed; I think that is applicable to most people whether you are an entrepreneur, someone on the corporate career ladder or struggling with your own personal demons. Nice one Bruce!

[@jackroller8237]

AWESOME teacher!

[@emontoya1978]

Bruce is the best ever

[@herbertodelarosaendirecto]

Can't listen and learn from a better example of talent, resilience and success. Bruce is a shining human being, powerful and creative, but also with this humble acctitud, cool mood and down to the ground personality. Barely few people to admire more. THANKS FOREVER MASTER POCAS PERSONAS HAY EN LAS QUE SE LES PUEDA APRENDER MÁS, ESTE MAESTRO REÚNE CREATIVIDAD Y UNA PODEROSA