Future of design

Imagine it - every new Volvo car in 2030 being fully electric. We have so many opportunities to approach our designs in new ways as we explore the potential of emerging priorities like aerodynamics and material choices.
Learn more here: volvoca.rs/3jy...
Presenter:
Robin Page, head of design

[@markelovpt]

Marketing department: How many times you want to mention “Scandinavian living room” in the presentation? Volvo: yes

[@jomgelborn]

Thors hammer lights, 25 times.

[@korswe]

You mean IKEA-themed living rooms.

[@dob3k714]

I'm not gonna lie. My first thought was IKEA.

[@samsun01]

Volts Wanker. Still milking on old shit.

[@f.d.6667]

I used to live in Scandinavia, I also know the design team from DK that came up with "living room" concept. I got the current V90 from my dealership last week. The interior is hideous and feels absolutely low-quality, with gaps between trim panels and vast empty spaces that evoke no emotion, tell no story and appear (in some areas) to be lifted from a 1982 Lincoln Town Car. What were they thinking??? I have NO confidence that Volvo will be able to pull this off. TBH, after being devout Volvo fans for 20+ years, we now ditched the brand altogether... (edit: spelling errors fixed)

[@Allride_]

"It's an SUV but lower" Jesus people, i kept asking for station wagons through all this SUV hype. I hope you'll soon release an electric V60 or something because guess what? It's (aero)dynamically superior

[@dennyjoy]

Estate❤️

[@genitopapawamalpa1015]

YEAH WE NEED 'EM WAGONS BACK

[@valskraacapo720]

Diesel

[@XLTripleTriple]

wagons for life

[@georgestephen1514]

Wagons are dead

[@PaulHo]

The dynamic headlights are a showstopper, truly stunning and breathtaking.

[@zahidhasan9040]

Abosultely. Gives a vibe of those cool pop-up headlights

[@steveeb9567]

One more thing to go wrong and they always do. Check the history of pop up headlights.

[@АртёмГнатюк-ш6ж]

Many manufacturers think only about retro or retrofuturism, but Volvo is also looking to the future. And it's great! This Concept is very beautiful!

[@ÜmitKirenci]

Yep!

[@lightbox8019]

What manufacture is using retro futurism?

[@Guanaaa]

@@lightbox8019 an example that comes to my mind is Renault with their new electric Renault 5

[@АртёмГнатюк-ш6ж]

@@lightbox8019 Land Rover, Alpine, Mini...

[@david_dor]

Until I saw the ugly hump from the lidar. Needs to be better implemented.

[@misa9166]

these SUVs nowadays are becoming sedan again!

[@portcorner3663]

more like if a Renault Espace from 20 years ago would be reimagined by Polestar

[@haevinc]

Exactly, especially when they round the corners.

[@Freddy-zq6vi]

All of the new electric SUV’s are copying the model y. The sloped back roof looks crap and has a lot less trunk room

[@benjaminsmith2287]

@@Freddy-zq6vi I don't think it looks like a Model Y much. The sloped back is part of trying to get more aerodynamic efficiency out of the shape for better battery range.

[@krabkrusttv2930]

@@benjaminsmith2287 Also it looks much cooler. idk what this dude is on.

[@danielpei9859]

Just appreciate how well done the animation is. The physical logic, the reflection, the illustration are all well present through out this video

[@nsimmons7754]

This man voice is so Relaxing... Wow

[@JAMESFERNANDEZ]

I thought the same! Its kind of ASMR! Love it!

[@nsimmons7754]

@@JAMESFERNANDEZ Thanks for the information, interesting...

[@ericaduafoakwah7511]

@@JAMESFERNANDEZ I always love volvo and my friends think am old school mode but with what am watching wow I see am the best in visual vision than them wish I have money 💰 one day to buy one keep coming with more

[@ericaduafoakwah7511]

Oh pls where is Bill gate ; pls papa get me one of this model volvo love you

[@rjulyanto]

Then you really should head to Strange But True Stories's Steve White lullaby...eh, narration.

[@GIZMO9021]

This open interior design with flat floors is so relaxing and beautiful. And the way that the doors open makes the car so much more spacious. I love it

[@mykewright1]

If you're truly serious about safety, you need the essential functions controlled by physical buttons and dials, not a touchscreen that's almost impossible to operate by touch only, while you're moving. You don't need many actual buttons and dials, but they do need to be programmable/configurable into "scenes" that can be selected on the steering wheel, so an A/C-ventilation scene, an audio system scene, a navigation scene and so on. Each change of function for a button or dial should change the graphic on that button or dial.

[@parkerwonser]

Yes everyone’s tired of these solo touch screens. Give us some buttons back

[@georgestephen1514]

The new android system will be so responsive it will make Siri look like special needs; immediate response - only Porsche is keeping 100 buttons. This is future. Speak and Delivers.

[@sreeragjyothish1264]

This audio would benefit a lot from some RX 7 processing, especially with clicks pops. or like tongue sounds lol

[@AlvaroALorite]

Was disgusting yes

[@Boog_masskway]

Yeah made me think of all the saliva sloshing around his mouth

[@sreeragjyothish1264]

@@Boog_masskway i think it was less an issue of the person, and more the audio being intensely compressed to achieve that an aesthetic-but that calls for cleaning up the little sounds that also get heightened !

[@hariss5496]

It is true it's looks disgusting

[@zacharybynummusic]

Yessss!

[@kelimanjaro1091]

That's a Renault Espace in disguise.

[@ambergris5705]

The last gen Espace is what most crossovers should be in terms of design language. Unsurprisingly, the move to electric leads to this kind of design being more widespread.

[@MaximilianvonPinneberg]

I was thinking the same thing, in fact I think there is a lot of Renault in this design, Renault 21 Monotrace seats anyone? A lot of these 'living room concept' interiors with EVs (This, and the Ioniq5 anyone?) have a clear genealogy to the Espace 4.

[@AliceNoPaisDoMinicraft]

A luxury space wich can really can give money for value for the space lol

[@--Wingman--]

I hope Volvo will also offer the "Light Armoured" versions for the new models, which brings the word safety to the next level.

[@--Wingman--]

@RAYfighter Certified 360° ballistic protection according to the American NIJ-IIIA standards (light) There is also a heavy version (XC90) with VPAM VR8 ballistic and explosive certification.

[@--Wingman--]

@RAYfighter Therefore I hope that the armor will also be available for the EVs, this would also help to shift the center of gravity downwards. 😉

[@vika0194]

@RAYfighter Against Swedish cities I guess. With all the shooting going on there.

[@--Wingman--]

@@vika0194 Worldwide realistic scenarios are carjacking, throwing rock "dining" and vandalism but unfortunately also rampages and shootings

[@privatechatter5519]

BMW offers with the X5 Security also a VR4 model. With the BMW X5 Protection also a VR6 (protects against AK 47) version wich is the sweetspot between protection and agility. As far as I know, does Volvo only offer VR4 and VR8 armor?

[@gen2ux]

I’d like a boxy rear end and non-sloping roof, more practical and I personally like the look better.

[@bernardoquina]

I agree but aerodynamically it is really inefficient as it creates a vacuum pocket behind the car, literally pulling it back. While range is an issue they can't afford this kind of compromise.

[@gen2ux]

@@bernardoquina I can verify, the back of my XC90 gets so dirty due to the turbulence back there. I'm curious what the production model will look like because sloping roofs do nothing for occupant comfort/headroom. It seems they may have solved that with their floor/seat design but, we'll see.

[@bernardoquina]

@@gen2ux Damn lucky you, I wish I could afford an XC90 😂

[@r3inhout]

@@bernardoquina We need base bleed cars :D

[@angelxblaise]

I love the new design; it’s smooth, elegant and makes for an exciting futuristic feel all around

[@iESCAP1SM]

Loving to hear what motivates the shape changes. The way it’s visualized was very pleasant to watch and easy to follow as well. Good job, everyone involved! The backseat height adjustment and POV is a game changer

[@--Wingman--]

It's nice to see the influence of the Polestar Precept on Volvo's new design

[@benjaminsmith2287]

Volvo had 3 major designers. One is heading Polestar now (Thomas), one is with both companies (Max), and one appears here (Robin). I also think this design is being presented now but was drawn around the same time as the Precept.

[@benjaminsmith2287]

OK, here's what I like. I didn't love the computer renderings. However, the scale car next to Robin is much more appealing? Why? Frankly, I'm tired of the tall crossover look. I like wagons. This car somehow combines the long, sleek look of a wagon with enough height to hopefully satisfy crossover fans. This car looks long, rather than very tall. For me, that's a good thing. I like the front end. The side, well, I wish the beltline was a bit lower. But that roof bothers me. It starts to slope so much the car looks squished at the back. That's the one aspect of the car that needs to be rethought. I actually like the back but it looks so squished that it gives the car an odd proportion. I'd also like to see the vehicle with a body-colored, not black, roof. Maybe it would look less squished in the back. We do need to understand that in order for Volvo to get the range it needs in an electric car, the back needs to slope. It doesn't look like a Mach E or Tesla Y or anything like that. It's trying to not have too much of that sloping "coupe" style and that's why I think it harkens back to a wagon. So maybe no black top is the ticket. From the back, there's also the element of the flared wheel wells that will give the car a lot more shape and sleekness in motion than it looks like just sitting there. The vertical back is also rounded on the sides as well. The interior? Well, it's interesting. It's only superficially like Tesla. The appointments are Scandavian. I would wish for a more contrasting wood. Not too dark but I'd love to see the wood texture. The materials on the top dash won't make production. But they may make it in the door cards and in other areas of the dash. The door cards don't show an armrest. Unless it drops down, I don't really understand it. And of course there needs to be storage areas so the actual car's doors won't look like the Concept. Unfortunately. Because I love the flow. I also like that Volvo doesn't seem to want to do the Mercedes style "ambient lights." That's a good thing to me. A totally different type of "backlighting" will distinguish this car from the German "ambient" light kind of thing (although it is in the Polestar 2, but in a mild way). So, while it isn't as instantly beautiful as the earlier concepts that led to the current Volvo line, this one has the potential to differentiate Volvo even more than the current cars do. For now, the current cars are beautiful. But these can be even more personalized than the current ones. If Volvo can redefine the boring crossover trends that are now and give it a more long-wagon look, that would be quite interesting to see.

[@alexandrebrandaoarq]

This concept gives me XC 70 vibes, and I'm pleased with that. I actually don't mind crossovers. The only thing that bothers me on them is how in order to preserve fuel and ride like a conventional car, they usually have small diameter wheels (at least compared with traditional off-road vehicles). In person, the Jaguar F-pace and the Mercedes GLC are more harmonious since they have bigger diameter wheels. This concept also does that, while also lowering the roof line (maybe a little too much at the end I agree) but the overall shape of a shooting brake is interesting.

[@adamdaivawijaya1588]

The thing that makes tesla looks so modern and cool is not because of its largeee touch screen. But because the touch screen is almost bezel-less. Here you can still see such prominent bezel and that is not modern at all

[@KTAC1]

That's the last thing that makes Tesla look modern

[@adamdaivawijaya1588]

@@KTAC1 well that's just my opinion

[@Shanboss277]

I agree, the Volvo looks like it uses an iPad from 2010

[@ZakiWasik]

With Volvo being Volvo I could imagine it being a safety feature? I mean less sharp edges to hurt you in case of a crash.

[@semigratuito]

Please upload the videos in 1080p or 4k. These videos in 720p looks very old...

[@monsuur]

The doors are not very practical when you’re in a parking space.

[@leopolddjurovic7345]

What makes them less practical compared to traditional doors if you don't open them fully?

[@oskich]

My first concern would be the opening mechanism in wintertime - Must have some form of heating system to not freeze solid, when you don't have a physical handle to grip...

[@tp5487]

You'll have the same problems w normal doors

[@FJUH]

I have experience with this style of doors. It is much harder to access the rear seats, especially with kids, in parking spaces. Outside of that environment it is better for access than a standard setup. There are pros and cons to both but it does make a vehicle more versatile.

[@antonthompson7838]

It’s only a conceptual design, the actual production vehicle would be what we are used to!

[@arda_]

Really liked this segment/video. Great explanation of opportunities created by going to an EV platform. I also like that there is no fake grill on an ev car. It is an EV and the design team should embrace it. Well done! One negative I noticed would be the limited view of outside from inside the cabin because of the low roof line. I hope the designers will be able to find a way to increase glass size on doors.

[@stace3037]

I hope you can do better than a centre-mounted touchscreen that the driver has to lean towards in order to use.

[@1MarkKeller]

Voice controlled? I hope they turn the screen sideways and allow it to pivot

[@GaborSzabo747]

They just mounted it there like stupid Tesla did. And now Volvo copy it? :(

[@Wuppie62]

@@GaborSzabo747 It's not stupid, when both front seated occupants have to be able to use it. The driver has his own screen behind the wheel for all the critical functions. Not much different layed out than conventional cars' dasboards.

[@GaborSzabo747]

@@Wuppie62 The tablet itself is not stupid. But how did they integrate it into the dashboard? They just hung it there, like Tesla did. LOL Look at the new Mercedes, that's proper dashboard integration.

[@Wuppie62]

@@GaborSzabo747 Have you looked at the Mercedes pricetag? I like the minimalistic, light and honest design of Tesla and Volvo. The Mercedes still looks like a heavy, overpriced car for nouveau riche with bad taste who want to show off and go for status.

[@nutzeeer]

Finally! I am a long time volvo driver, and i really like the boxy spacious design. was looking for an electric car, but no car on sale today offers what volvo used to do.

[@ariesw7347]

Usually I hope companies can mass produce their concept car, however, as a current Volvo owner, I hope they never make this one mass production....this new design is such an eye sore I can't bear with it....the current Volvo line looks so much better

[@knusperhirsch7056]

Agree, it looks absolutely hideous

[@johang7498]

I quite like this design, it's fresh-looking, functional and very Scandinavian living-space-like. With the change from ICE to electric, it's obvious that there will be new standards of car-design. ICE-cars were partly designed around their engine by necessity, but that's no longer a requirement and with that comes a new freedom concerning design; whether you see that as a restriction or as an opportunity is a choice. By ditching the radiator-grille, a part that hasn't got a real function on an electric vehicle, the choice that Volvo makes is obvious. Other manufacturers seem to be more in doubt on that.

[@phamnuwen9442]

Almost no pure battery electric cars would sell if governments weren't shoving them down our throats with unscientific climate fear mongering. They're twice as expensive and far less practical (lower range and 10-20X longer recharging.

[@johang7498]

@@phamnuwen9442 I don't agree with you on that one. Sure, the measures of governments play a significant part in the success of electric cars, but there definitely is a growing number of customers to favor them above ICE-cars too. Which will only grow further, when they get more practical to use and cheaper. I'm very much into ICE-cars, but it's also very clear to me that electric cars are not a fad and most likely will define the nearby future of cars.

[@phamnuwen9442]

@@johang7498 Subtract the subsidies and do a cost per km calculation over a a few years and you will discover that the pure BEV is far more expensive to own as well as far more awkward to use when comparing among affordable vehicles. It's more feasible to make a somewhat practical BEV if price is no object, i.e. in the luxury segment. But that's not a market that can exist without the large scale economics of a large segment of affordable and practical cars using the same technology. So it's basically a pointless product.

[@gustav1022]

Im not an expert but doesn´t the screen completely block the front speaker? 10:29 (if it is a speaker so to say)

[@zioxei]

Am I the only one drooling over the smooth animations?

[@robertbruce2182]

It looks like a lifted Station wagon

[@adrianaaa6755]

Volvo employee A: we can't call it a station wagon, people don't want them, they are not cool anymore Volvo employee B: so let's call it a lowered SUV

[@alanbywood1025]

I currently have a V90 T8 and look forward to seeing Volvo produce a range of electric estates in the near future.

[@luysterborgh]

Well let’s see what is left of all this beautiful design after the Production engineers had their saying on this. Probably “some-watered-down-looks-almost-like-it-but-we-could-get-it-quite-car”…

[@olagronlund4640]

The idea that using a large touch display is somehow “user friendly” is a great misconception. Forcing the driver to operate via a user interface that requires her och him to take the eyes off the road is by definition bad usability. Pro tip: Do some serious usability testing with real users while driving, and this shall be painfully obvious to you.

[@mykewright1]

I commented above before I read yours. I completely agree.

[@iTube4U]

mic guy : what level of sensitivity of mic you need Speaker : yeSsSs.

[@BoStark]

Screens in cars always look like an afterthought.

[@jzoo763]

I am not a big fan of huge centre screens, and climate control in a screen is just a faff.

[@valskraacapo720]

Long live buttons

[@benn.i]

They only upload their "future of design" video in 720p - really?

[@eduardohelsinki]

1) Miracle: someone in the product development allowed you guys to finally make a Volvo EV without a vestigial or fake internal combustion engine (ICE) radiator in the front. Thumbs really up for who succeeded it, i.e. Audi, Mercedes and BMW won't manage such a industrial design victory on this decade.🏆👍. 2) Fabulous external design too, remarkable actually, great semiotics on the lamps, brave work keeping the brand calligraphy and tradition, a huge leap to the right direction. 3) I hope the front-central console in the middle can be removed, turn into a table, utility or similar i.e. for the passengers on the back seats. Keep it even more Nordic now that you got plenty of space and no mechanical shafts or functional parts in the middle of the living room, celebrate it. 4) Do not ship it with 4 seats only but at least the 5! Do not breed another model for that as an additional due that either. Plan it as is, but with a 7 seater option, by all means! 5) Tesla's base model (448km range, 225kmh top speed) i.e. in Finland, as for today (5/Jul/21) is yours à 48.690€, (-2000€ EV-subside) so, the math is simple: all the competing brands EV in the category are too near the 46.690€ range, very hardly that EV-customer will opt other than a Tesla if otherwise not madly in love for another logo. You need this new Volvo at a substantially competitively lower starting price, and if the release will realistically take more than 1 year, your new model will face the Tesla priced 25.000$ (€?) option as a fierce competitor. Many people that still cant afford that price range will look alternatives while waiting the market and competition to warm up. EVs are substantially lots cheaper to build than ICE ones and the key, expensive battery tech is catching up too on many lower costs and better ranges options for the industry. So it will surely be possible for Volvo to bring a premium car under a popular price range still keeping a good, if not similar profit margin. The main, if not the only reason people buys other than a Tesla today is the price.

[@robertlee8805]

You ought to write a book about Volvo's new EV.

[@Tore_Lund]

@@robertlee8805 This is a concept car? Not a production model.

[@eduardohelsinki]

@@robertlee8805 I may one day. I'm an active supplier chain car designer for a few decades (mostly EU). Most brilliant ideas by great design teams are botched by a strongly defined product identity under the corporate identity. Managers, chairperson, CEOs take no risks and keep betting on the product language that had been working for over a century. Steve Jobs's and Elon Musk's formula is simple and independent of old confidences and straight to the point at what consumers are looking for, i.e. phones without antennas and keyboards, cars without petrol, pollution and so no point o radiators frontal fans, even if fake or vestigial. 🙂 Musk's design team has only Elon to deal with, not an army of marketing managers over confident on past petrol successes ignoring that EV consumers are exited about electricity and propelling solutions gravitating on it, that's a far easier design development room for innovation. This design team of Volvo, for some brilliant reason, are doing it right and to the point now (the presentation designer even specifically talk, consciously about the issue, about this EV's front concept), I'd say this Volvo design work managed even better than what Tesla presented until now in terms of car design. Fingers crossed for Volvo, hope they pop something really special i.e. on solid state resistors for electricity storage, huge ranges, bringing a premium final item at lower costs than popular vehicles.

[@bluetoad2668]

Large touch screen, that's a Tesla model S from 2012, you might want to turn that to make it Landscape - it's the way things are going

[@josephfriedman1305]

They will probably go for landscape in like 2030 when Tesla’s will be able to literally fly🤡

[@colmlivingstone5540]

@@josephfriedman1305 Tesla’s are crap

[@josephfriedman1305]

@@colmlivingstone5540 k

[@bluetoad2668]

@@colmlivingstone5540 yeah, they only have 70 % of the US EV market because of all their advertising spend.

[@Spoolingturbski]

Other concepts released in the last 5 years have been objectively gorgeous. I hope that much refinement goes into this design as I feel this is a hate it or love it design. We can’t go from making the best looking cars on the market to this I’m afraid to say. I love the direction though. Keep refining!

[@enduroman2834]

I see you are a person of 850 as well 👌🏻

[@Darren_Nicola]

How big are these wheels , it’s hard now with our 22 inch wheels avoiding potholes and kerbs 🤪

[@TheSimon253]

Volvo's next business idea, Exporting superior Swedish roads. xD

[@implodingbaby]

All concepts have huge wheels, I wouldn't worry about it

[@Darren_Nicola]

@@TheSimon253 dodge the pothole in the uk lol , you can literally see cars going all over the place swerving the huge one near our house , I admit in my other half’s xc90 we just drive over them but my xc60 i try avoid as the 22s make the ride pretty bumpy, luckily zero damage so far to the wheels 😀👍🏻

[@Darren_Nicola]

@@implodingbaby this is the problem though most new ones have huge wheels they look amazing but when the dealer says do you want alloy wheel insurance for damage you know they expect you to wreck the wheels 🤪

[@hc8714]

big wheels are explained vaguely in the video, but it meant to compensate the low battery platform. Not sure it is worth the benefit in aerodynamic considering bigger wheel are more expansive and using more rubber.

[@Siggfuggggg2000]

When will manufacturers learn that replacing buttons and knobs with screens is not more user friendly

[@jayaram.ramanarayanan]

I can't agree more. But I assume these are concepts to compete with Mercedes and other companies on the vision. The real production cars will come in a usable shape with some physical buttons that could be either embedded onto steering or something.

[@Siggfuggggg2000]

@@jayaram.ramanarayanan yeah but even current volvos that are out right now have too many things integrated into the screen

[@valskraacapo720]

@@Siggfuggggg2000 ironic you get fines for using phone or tablet while driving

[@anan7s294]

Such beautiful cars deserves more attention of people. Seriously hats off to Thomas Ingenlath and Robin Page. I love the XC90 and dream to own one, but few things that I’d like to see in the next facelift of ICE XC90 - - bigger infotainment screen with minimal bezels and iOS style layout with minimal colors (just as swedes like), do keep the google. - longer range in pure mode. - some more non leather options, specially for hot climates in India. - key hole on tail gate, somewhere around license plate light. Somewhere adjacent, so that’s it’s not visible. - new design options for alloys. - redesigned and ergonomic gear lever like a BMW X7, so that it palm wraps around it naturally. - rear wheel steering

[@eduardo4952]

Simply beautiful, congratulations to the whole team and in particular to the designers.

[@VolvoCars]

Thank you for your support! We are glad to hear that you like it.

[@philipdrew10]

@@VolvoCars Simply just another car company late to saving the planet and copying Teslas design. No altruism just we will make more money on electric cars now and people see Teslas interior and display as future tech so we will copy them. STOP f*ckin trying to look like your creating revolutionary new designs, its honestly evil copying other companies calling it new and revolutionary. Either actually do some progressing of tech and design or admitt your just compying the competition. Show some character....🙄

[@Clyd_3]

@@philipdrew10 alot of other companies do that too, and besides for us its beautiful, for you, its not.

[@philipdrew10]

@@Clyd_3 Yes basically every car company is copying Tesla. Interior design wise, feature wise and call it revolutionary design work. Give credit where credit is due, "scandanavian design" my arse.

[@bozhao]

Showing "future" in 720p. Well done Volvo

[@mathanthy]

How about rigidity without a 'B' Pillar? The design looks super slick though.

[@BluWarta92]

Pretty sure it will have one... It would require very costly development choices to overcome lack of B pillar.

[@enduroman2834]

Great explanation of WHY the car looks how it does. At first I was sceptical but now I really like it. I drive a '96 Volvo 850, this thing here looks like it is from +10 years in the future!

[@baptistebriau7377]

They are preparing the next XC90 RECHARGE with this concept

[@fabulous_y5654]

It's not going to be called XC-something anymore. It's going to have a real name, like a child. That's what Volvo CEO Håkan Samuelsson said afterwards.

[@benjaminsmith2287]

@@fabulous_y5654 But it could not have a name, name, just new naming conventions. It could still use 60, 90 but not XC60 or XC90. We'll see.

[@implodingbaby]

@@fabulous_y5654 it's called Daniel

[@JTM610]

@@fabulous_y5654 Volvo Thomas

[@ricardotavaresdias9037]

I have an XC90 T8 fully loaded. best car I ever had. If the next XC90 is this thing, I will definitely never buy it. Horrible car in my opinion.

[@luzi29]

For photos and laptops you can buy cases... Would it be possible to allow something similar on the inside for the dashboard and other parts? That would be sweet

[@FreFa-ch]

To me, Volvo was always known for safe, functional and reliable cars, mainly wagons with big trunk compartments that were good for families or small businesses. Its sad to see this brand leaving its heritage behind to turn into one of many car makers with unreliable electronical features like moving headlights, "greeting car"-functions while giving up on one of the biggest selling points for volvos: large interior space, especially in the trunk.

[@aasimyousaf2455]

It's literally just an estate with a raised suspension. Part of the appeal of SUV's is their road presence and constantly lowering the roofline just ruins that. Definitely not sold on those aero wheels either

[@KJ-vd8lj]

Windows and the side line design very much resembles "Range Rover - Evoque"

[@Sean.h]

As a design student, I must say I really agree with this design direction. I don’t see too many car companies anywhere near close to this sort of design at the moment…

[@knusperhirsch7056]

And good so, because it looks hideous.

[@Sean.h]

@@knusperhirsch7056 quite subjective there

[@lucmartz]

I want to see the crash test… those doors… you know…

[@fabulous_y5654]

It's only a concept car. Expect standard doors on the production version.

[@willriley1619]

Read into the Polestar Precept. It's a concept by Polestar with doors like that. I think they claim it won't be an issue on a side impact collision due to the way it's designed

[@portcorner3663]

lots of Precept design here, looking great

[@indujain1424]

Volvo one thing which I am amazed is that it is going to have Suicide Doors. Nice : )

[@fabulous_y5654]

Only the concept car so far...

[@hireality]

Absolutely brilliant design. Well done Volvo 👍

[@jakobholgersson4400]

I like a lot of this, my main dislike is that it's a crossover.

[@marks-0-0]

I like Volvo but I'll never buy a crossover or an suv, i don't see the fascination. They are big on the outside and not that big on the inside. The old Volvo estates were so practical but noone wants real practicality anymore just looks..

[@david_dor]

Then people need to stop buying crossovers.

[@SamoScopom]

Is it a crossover? The wheels are huge and the dark lower panels seem to make it a bit higher, but I don't know if it isn't actually just an estate. But in the end this is probably far from production car.

[@SamoScopom]

@@marks-0-0 you are right. But also we will never archive that old design - we have learned a lot about aerodynamics and crash-safety since the old boxy roomy volvos. Pebble shape will be the new norm for personal cars.

[@marks-0-0]

@@SamoScopom my like of old estates probably explains why i own vans and van based cars..

[@sashikantasahoo4304]

Volvo ,you are doing extremely well.your designs thoughts and concept are extraordinary and who is unknown about the safety of Volvo ...I have so much of love and support for Volvo from core of my heart .It's my dream car company from my childhood. and every single day I wish to buy my dream car and visit the country of origin Sweden someday. Do you know Volvo I will not die before holding the steering wheel of Volvo s90 ☹️. Huge love and support from INDIA ❤️🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳

[@VolvoCars]

Thank you for you your support! We are glad to hear that you are a Volvo fan.

[@k0walsk]

The only surprising thing about the car is the plan shape of the rear. Weird how the design chief didn't talk about that and how it's barely visible on the press pictures. Almost as if they're trying to hide it.

[@PatLToronto]

Really wish more info will be projected to the windscreen via HUD. Love the big screen, since this is Google Assistant built-in for all the car cabin. navigation and media controls, so we will only use voice command to replace all the finger touching/pressing buttons or screen, truly a germs stopping approach. It will be nice to have all the language support for voice command via Google so it won't be restricted to the official language(s) for the region/country.

[@thibautch3271]

Looks like a Renault from 10 years ago

[@brickhead_07]

Sorry but it really doesn’t look like anything Renault ever made 😂

[@alvarojneto]

Please help me understand why we still need a front trunk and a back trunk, when the battery is on the floor and there is no combustion engine?

[@mra4107]

The design is less classy, less well-proportioned, and nowhere near as timeless as what Thomas Ingenlath produced for Volvo. The rear end of this concept is ugly and everything from the rear 3/4 back has strange proportions - namely the side rear glass lines that don't "flow" with the rest of the design in the front. The front design works and the interior seems pretty good at least. The tech is quite cool too.

[@williamlong7188]

I agree the rear end is absolutely horrible and horrendous looking. Definitely ugly.

[@fabulous_y5654]

I like Robin Page's design better than Thomas Ingenlath's. Thomas Ingenlath created cars with rather conservative proportions, and from a visual point of view, Volvo became something like a fourth German premium brand next to Audi, BMW and Mercedes. Yes, his Volvos are elegant and look pleasant, and the detailling is perfect. But they don't really push automotive exterior design to a next level. They just blend in and look "Vanilla". In the interior, on the other hand, Volvo set a new industry standard with its look. And the chief interior designer was ... Robin Page! I like to see how he now evolves exterior design and introduces a new simplicity, which makes Volvo's exterior design unique again.

[@benjaminsmith2287]

@@fabulous_y5654 So you think this looks better than the Precept? I have mixed feelings about this vehicle. And really, this and the Precept share a lot of the same design language inside.

[@nilsmeta641]

I really don't agree. I think it's futuristic while at the same time recognizable as a Volvo

[@williamlong7188]

@@nilsmeta641 each to their own opinion but I think it’s bland there’s nothing classy looking. It’s like something too much out of a science fiction film rather than a proper motoring vehicle. The Scandinavian furnishing is ok but the only it’s got going for it. That massive tablet screen is a big distraction whilst driving when your eyes should be particularly paying attention to the road in front or the rear or the sides. Don’t always rely on technology it can let you down .

[@margauxj-broussel9186]

Good job Volvo. I love the fact that seat height can be adjusted for children. And the Lidar… is just a smart move. Safety first !

[@VolvoCars]

Thank you!

[@TheSimon253]

My quick thoughts: Headlights 10/10. Does the studio lights make it seem a lot more magenta than it is? I hope the colour scheme of the interior will be available in black/darker colours (at least if more models will follow the design language). Those doors must be a pain in the a** if you have to park next to someone. Can they open independently? The steering wheel is meh in design. V60-era had probably the best. What benefit is there to the small display on the steering wheel as opposed to traditionally mounted gauges? What is that lamp thing in the back? Looks dope. Back seats seem very far back from the front seats. Won't that affect storage? And if not, could the car technically be smaller? No glovebox (to forget what it contains)? Why are the exterior lights in slits/shards? Looks bad, honestly. Keep the thing that moves in and out, but increase the width of the rest and join it to one unit. I think you are close on finding a good grill design for a car that lacks a grill, but not quite there yet. I give it 6/10. A strong looking car with no cup holders, but a dope lava lamp.

[@bps2430]

props to the guys doing the modelling and animations.

[@ayushk4099]

Just remove the massive oversized touchscreen and put a analogue gauge for the speedometer it will look much better

[@crouchingwombathiddenquoll5641]

It needs the transmission tunnel on the floor, very important for stopping empty beer bottles rolling under the driver's brake pedal.

[@Lokesh-kb9ei]

all i remember is this car is "Scandinavian"

[@adrianscarlett]

I like the door configuration, could easily be made so you can move or even remove the seating for carrying large packages or for wheelchair accessibility.

[@jonvelde5730]

OK, raising the rear seats does not somehow enable lowering the roof. Thatś about as far from function driving form as you can get. Most absurd of all however is removing the engine but leaving the basic form of the hood intact (albeit slightly reduced). In spite of the grandiose high-design explication delivered in this video, the exterior form shown here was clearly not dictated by the mechanical internals. The form was chosen to mimic the common existing SUV shape weŕe all familiar with, then modified slightly to react to different technologies in the internals. Key word being ¨slightly¨.

[@butler3394]

Like most electric cars I think the front will be used as extra storage space

[@timbehrens9678]

The basic form of the hood serves as a crumple zone and is very probably has some utility for pedestrian protection. By the way, an electric car still need a small radiator for cooling the battery.

[@TechForceFoundation]

Beautifully designed an appointed. We look forward to seeing this vehicle come to fruition. 👍 Bravo Volvo!

[@VolvoCars]

We appreciate your support!

[@TechForceFoundation]

@@VolvoCars Right back at you! Volvo's support in our Foundation is important to helping those students become technicians that may one day work at Volvo. Or even become a designer for Volvo. It's a mutual circle of support. 😃

[@karlor7097]

I am in love with Volvo cars, but this one, I do not like design and rear end of car. why so big wheels?

[@fabulous_y5654]

I keep wondering the same. What's the advantage of such large wheels? It seems that electric cars demand for larger wheels, but I have no clue why that is.

[@debasishghoshsays]

@@fabulous_y5654 concepts always has mammoth wheels

[@karlor7097]

@@fabulous_y5654 will ride be equally comfortable with bit wheels?! do not think so, please Volvo, give us an answer....thx :D

[@christophererazoortiz9803]

With electric cars not having engines means there is no gradual speed increase like combustion engines. In engines horse power is transferred through the car and the wheels have time to grip and speed up. With A electric car there is no combustion, meaning the torque force of the car accelerating is instant. For that they are needing bigger wheels to keep grip, safety and well momentum

[@karlor7097]

@@christophererazoortiz9803 thank you!

[@bobooo4790]

Exept for xc90, I always think the tail light of other volvo models look a little bit odd..so is this one...

[@remic2196]

Oh no, you guys are going backwards. Instead of incorporating screens you just stick them on like an aftertought. Even honda looks more futuristic with a production retro car...

[@remic2196]

Like you ideally don't even want a screen in the steering wheel. Heads up display is way better in terms of safety.

[@benjaminsmith2287]

I think they're floating. It goes with the floating armrests that both Polestar and Volvo are doing. And it does incorporate with the shape of the dashboard, how it dips down.

[@McRun_Away]

400 miles of range, Bowers & Wilkins sound system, ambient lighting. All that is left is knowing the charging speed and I am all in.

[@imlazor806]

It’s time to stop! Redo everything about this, keep the front but the rest needs to be changed…

[@antoinedl4423]

Very impressive! When functionality embrace design language. Volvo stand out again with this concept car, cannot wait to see their future!

[@VolvoCars]

We appreciate your support and are glad to hear that you like it!

[@virendrapatel2387]

team volvo are just explaining their "break through innovation" what tesla achieved about 12 years back

[@bluetoad2668]

Yeah, crazy, do legacy auto in Europe realise what is literally just about to hit them in Berlin? A Tsunami of Tesla model Y, that's what.

[@josephfriedman1305]

@@bluetoad2668 I like that Volvo is going with a vertical screen for their concept car that Will probably come out in five years or more while Tesla has shown us that the future is definitely horizontal screens.... just goes to show how far behind all the other companies are

[@josephfriedman1305]

This is 2012 Tesla technology in a 2021 concept car by Volvy that will come out in a few years...Dont mind the big Lidar sensors🥱

[@nopota7290]

@@josephfriedman1305 Yeah tesla has done a great job with design. Love their "innovation" of removing the goddamn driver speed gauge and placing it on the center screen. The "innovation" of unlocking your glovebox through a touchscreen. Truly incredible, wow.

[@josephfriedman1305]

@@nopota7290 and it’s not even a production car yet.... it’s a concept that won’t even look similar to the final product

[@joaocabrita5552]

Beautiful car!! And what is the model of the car?

[@VolvoCars]

Thank you, João! The Volvo Concept Recharge is an SUV - it retains the high eye point beloved by many SUV drivers but features better aerodynamic efficiency compared to a regular SUV, which improves range.

[@Cal94]

No physical climate control dials/buttons. Boooooo.

[@antonthompson7838]

If those transformers headlights make it to production, then I’ve got one word “whoa😮 “

[@Lu-ql5tj]

10 different design aesthetics in one car. So bad

[@adrianscarlett]

The wing mirror camera pods could be made to fold down like wings into the door panel for protection against weather, with a cleaning mechanism built into the pod (like an eyelid) that wipes the lens for optimum clarity. I'd also like to see a second set of pop-out cameras at the top of the A frame, giving a second viewpoint looking slightly downwards. If you want to add a drone like NASA's ingenuity that I can launch for park assistance and checking for traffic problems, I wouldn't say no :)

[@trosati]

You’ve designed a Tesla. Congratulations.

[@cartmann227]

4 wheels?

[@ZapejoMC]

Every EV is a Tesla to you?

[@fabulous_y5654]

What is the ground clearance of the Concept Recharge compared to a standard SUV? In the animation, it seems to me that the floor is lower than on a traditional SUV. More like a minivan.

[@m8edofallm8eds]

The back looks wide and kind of ugly to me, sadly. Usually the best part of Volvos

[@neodidi]

The presentation.. The voice... The vehicle... Everything feels, sounds and looks comforting 💆🏽‍♂️

[@vadskar64]

Is it just me or this car looks plain ugly? Teslas are light years ahead.

[@speedracer6270]

The future of Volvo design seems so aseptic. Void of emotion and attitude.

[@youngking6456]

I’ve always loved Volvo cars and this concept takes it to a whole new level, the futuristic look, detailed design, awesome Scandinavian interior design, basically everything is class. My next car is already decided as Volvo xc40 recharge but Am saving towards this car, I will love to own this car in the future. ❤️

[@VolvoCars]

Thank you for your support! We are glad to hear that you are interested in the XC40 Recharge, and we hope that you join the Volvo family soon!

[@mikos321]

Ah, the long wheelbase I3

[@jayaram.ramanarayanan]

Awesome vision on the future of design, Volvo! Impressive work, keep going.

[@VolvoCars]

Thank you for your support, Jayaram!

[@coleomo]

A bulky Lidar instead of cameras and ultra sonic for spatial monitoring? not so sure about that Volvo.

[@Wuppie62]

Are you an expert in the field? Tesla are using cameras now, but now have problems I thought.

[@phamnuwen9442]

Tesla was going to have a million vehicle "robotaxi" fleet years ago. Musk sold cars promising that the owners would reap huge profits by letting their car drive around on its own transporting paying passengers. In reality, the Autopilot system can't drive more than a few seconds unassisted without crashing in any normal city situation and fails to notice a huge truck blocking their entire highway lane.

[@johnbower]

Good looking car, but you must keep the side door pillars in place for rigidity, and hinge the rear doors the conventional way,

[@levicharles996]

It’s almost like they don’t realize a they make wagon already. Can’t wait to see them park this and try to get out of the car with that door design.

[@pabloleganttineoantelo2916]

*Great Performance & Desing.* *Thanks for Invite.* *Saludos.*

[@specsarena1124]

If you pushed the front of the vehicles side profile similar to that of the Rolls the graphic at the back is fine but it looks like it has been chopped short :(

[@f1pro910]

insted of lowering seating height why can't they use extra usable space below seats to add another battery pack? Range anxiety is still an issue as chargining times are still very high.

[@thomassoderqvist4666]

Looking forward to see the commercial product soon. Do you really dare giving it this door set up?

[@fredco12345]

it's crazy how they completely remodeled the SUV and still ended up with the station wagon.

[@stevensnow4112]

Really nice! Hope they also add something to quiet the ride and slightly increase the ride comfort. Like the rear air ride of my current V90 cc but hitting a bump is harsh with the front suspension. PS please don't forget the sedan.

[@hiteshpatil5841]

I think, the 15 inch touch screen should be lower lining the dash board ! Now it's looking little bit annoying !