You can tell he’s an engineer and not a marketing guy. He is honest about the trade-offs inherent in any design.
@Abraham-ik6ws6 ай бұрын
can tell hes more of an engineer than a gym goer which is fair to be honest. Feel like marketing had a say in making starting weight 2kg, he seems to have wanted a heavier starting weight.
@DampRaccoon6 ай бұрын
Exactly - the engineering/ethical mindset of an engineer simply doesn't allow one to speak pure marketing bs
@graham10346 ай бұрын
Definitely a Scandinavian trait too
@EdwardKeefe6 ай бұрын
It is so fucking refreshing to hear a knowledgeable honest person talk about a product.
@trevorgoodman30276 ай бұрын
He is the founder
@artifica06 ай бұрын
Respect to neo bell guy for being upfront and honest
@EJH-jn6mo6 ай бұрын
That doesn’t make me feel any better about investing that kind of money on a product that’s not durable.
@Real286 ай бұрын
@@EJH-jn6mo ok, cool. Don't buy it. The only issue is idiots dropping the small weight. Why would you do that?
@johnston89196 ай бұрын
It's mind-blowing they don't just make them start at a heavier weight... Such a worthwhile trade-off for durability
@fredrikgustafsson23066 ай бұрын
As a Swedish engineer myself; he’s a very typical swede. Very upfront and no nonsense.
@drewfuller86606 ай бұрын
@@EJH-jn6mo Don't worry, they're great. I've been using them four days a week for three years. No problems. If you take care of your stuff, it will last a long time. Like he said, probably not 30 years. But, they now sell replacement parts.
@louis2p6 ай бұрын
When no marketing becomes best marketing ! This guy is really good/genuine love it
@lennylink87726 ай бұрын
His honesty sold me. I will be a customer now
@donkey34096 ай бұрын
You ain’t buying shit, you BROKE AF 😂
@Dr.AhmetGünaydin6 ай бұрын
I was on board with the 1.0's. Im even more convinced with NÜO now.
@LithuanianATL6 ай бұрын
I think their selling point should be the servicibility and spare part availability
@trolololgast6 ай бұрын
Watch "gluck's gym" video on the nuobells first. He fully explains several reasons why nuobells WILL fail. So be informed before you buy.
@plmn936 ай бұрын
@@LithuanianATL They are not serviceable. When the cam followers inevitably break you have to replace the entire handle. If they WERE serviceable for a reasonable price I wouldn't be so hard on them. But IMO they are simply too fragile and too expensive to fix for what they cost.
@heatwave80s6 ай бұрын
Gotta appreciate that swedish honesty.
@Wotan-ke5ow6 ай бұрын
This! I work in Finland and it’s the same there. People in job interviews will actually really tell you there weak points. It’s refreshingly naive and awesome
@DavidLee-cw6ci6 ай бұрын
Lol Swedish people are soooo blunt love it
@plmn936 ай бұрын
Sure but just because they are honest doesn't mean I'm going to love their disposable dumbbells.
@t3h8ar0n6 ай бұрын
@@plmn93 "disposable"? I've had the first version for years now without issue...
@plmn936 ай бұрын
@@t3h8ar0n Yes, disposable. Check out Gluck's Gym or Average Joe's teardowns. Good luck when, not if, yours break.
@mnova257 күн бұрын
A breath of fresh air to hear an honest manufacturer. Showing their product proudly but also their limitations. Nothing sells better than honesty, a lesson for all marketing driven retailers out there.
@ShawnIsBatman6 ай бұрын
Great interview. It makes a huge difference when you can talk with the engineer without having a marketing person around! Well done!
@JMX23236 ай бұрын
The best kind of interview you can have, a guy who is confident in his product, understands it inside and out, and is dead honest about its pro's and con's. Excellent.
@hiebrantsify6 ай бұрын
Con men have lots of confidence.
@hubianhubhub63976 ай бұрын
Wow wish that guy the best. The sheer amount of honesty in a competitive market shows character. Just look like a guy who’s passionate and open to improvement.
@berightbyack89Ай бұрын
So refreshing to see an actual engineer answering questions and putting it out there as it is. Honesty and transparency is scarce nowadays.
@bcaro21396 ай бұрын
Really appreciate Thomas Svenberg's commentary on all of this, very insightful and love hearing what they're thinking about. Great that he was there.
@GarageGymReviews6 ай бұрын
Agreed. I’m a fan. - Coop
@jacesaces152 ай бұрын
good LORD his honesty is so refreshing. this is how you sell a product.
@stewartstewartstewart6 ай бұрын
That guy is now officially the reason why I will buy them.
@chrisandrews89266 ай бұрын
Man the engineer is a good dude.. love how honest he is. Much respect
@absbi00006 ай бұрын
Likewise, the honesty was very refreshing.
@drincocaj2971Ай бұрын
It was an absolute delight to watch and listen to the Swedish engineer, I have not personally seen or heard anyone from any company be as direct and truthful about their products pros, cons and logic behind the decisions made. Seriously, well done.
@msahakim3 ай бұрын
I really love talking to engineers who are passionate on their craft. Thank you engineers all over the world.
@nuoathletics6 ай бұрын
Nice seeing you at FIBO Coop, thanks for stopping by!
@joshuapinter5 ай бұрын
Best. Interview. Ever. Well done. Big fan.
@nuoathletics5 ай бұрын
@@joshuapinter Amazing to hear!
@kevinstobbe6 ай бұрын
Solid interview, loved Tomas! He even got Coop to say aluminum the European way
@karllelliott6812 ай бұрын
The correct way!
@tschaderdstrom21456 ай бұрын
I LOVE this level of honesty. I'm way more proud of my purchase of the v1's after watching this, which I've really enjoyed. I just want a way to get up to 120lbs
@lennyross28136 ай бұрын
Tomas the nuobell engineer giving us a flat out engineering lesson. I have a set. And now I love the brand even more. Especially since they are selling replacement parts.
@trevorgoodman30276 ай бұрын
He is the founder
@jeremybrouillard2 ай бұрын
The inventer we should add.
@harivasan96506 ай бұрын
I’ve had the original Nuobells for almost 3 years. No issues. Just place them down and don’t drop them. I also appreciate the honesty of the engineer.
@Bro-siah6 ай бұрын
It's refreshing to see a company admitting to the flaws in their products and working to fix them.
@joshuapinter5 ай бұрын
I have the first gen in my home gym (set it up during covid) and I'm still blown away by how awesome they are. Best investment I've ever made in my gym and myself. This gen 2 looks even better. But literally no need for me. The max 80 lbs is more than enough for my needs right now.
@nuoathletics4 ай бұрын
Amazing feedback Joshua, we're glad that we can assist you through your fitness journey! 💪
@m1ch4Lko6 ай бұрын
This guy is incredible. So honest and reflected. Awesome. The new dumbbells look great. Although I must say I have been using the v1 almost daily for 4 years now and they are still as good as new. Work perfect.
@Antti796 ай бұрын
That dude was the best salesman Nüobell could ever hope for!
@g__l72176 ай бұрын
11:49 “my new favorite guy” lol
@livegoer1823 ай бұрын
you dont have a favorite guy?
@leecm6 ай бұрын
I hate feeling like I'm being sold something, and the fact that that guy didn't try to sell me his product and instead gave me facts made me want to buy it lol.
@trevorgoodman30276 ай бұрын
“NÜO Athletics started in 1997 by Tomas Svenberg who was a rower on Sweden’s national team. He realized that to reach peak performance, he had to work out at home as well. However, gym equipment didn’t meet the professional standard he needed to push his physical limits. So, he sketched the blueprints for a dumbbell that could replace an entire set of fixed dumbbells while avoiding complex weight changes - and with that, Nuobell was born.”
@Sam-nt6sb6 ай бұрын
Great to hear that they're making durability improvements to the original handles. If I ever break mine and need to get replacements, it's nice to know I'll be getting a better version. Such a breath of fresh air to hear from a no BS engineer.
@eklimas1236 ай бұрын
I hope they keep this guy in the booth for future interviews. Love the honesty, engineering focus, but I hope his honesty doesn't get him in trouble at the home office for speaking with Coop vs somebody more marketing focused.
@OriginalPuro6 ай бұрын
He won't. Honesty is the key in Nordic countries, marketing/commercials some times even point out their own flaws just because it's better to be honest than not to, pure and simple.
@jeremybrouillard2 ай бұрын
He is the founder/inventor. He will be in the booth if he wants. And I think he just convinced me of making the purchase. So great marketing move.
@MichaelMerritt6 ай бұрын
His honesty is remarkable. I’d buy just based on knowing that’s who is backing the product and you gotta love an engineer driven company.
@bruuhhhh6 ай бұрын
Does this make the originals oldabells then?
@alfredo310246 ай бұрын
😂
@GarageGymReviews6 ай бұрын
Ayyyy! - Coop
@dominicscalise6 ай бұрын
Love how candid Tomas was. Straight-shooter.
@TLPWRlifter6 ай бұрын
Im very impressed that there could be a droppable version of this. Even more impressived with his honesty.
@ProxCQ6 ай бұрын
A true love for engineering in that man. No lies.
@davidekman52456 ай бұрын
Coop a lot of people could learn from this video..... The guy Thomas was really honest......that is so cool.
@michaeltylermedia6 ай бұрын
This is the type of video I’d like to see more of from GGR. Open honesty from a consumer/reviewer to manufacturers/companies. Thank you for this!!
@FiveStripedFalcon6 ай бұрын
Gotta love the honesty. The majority of the population (even fitness population) isn't putting up heavy weights so I get why the low start weight is important.
@jeffbridgessalt406 ай бұрын
Kind of disagree. Their target market would be different. If a light start weight was the goal, I don't understand why they would go up to 90lbs. That makes sense for a 50lb type set.
@MrBeast5610556 ай бұрын
Got NuoBells 1.0 and still holding up great after 2 years
@SquatSimp6 ай бұрын
I appreciate how honest the engineer is. This video was sweet!
@Tyl3rKrupa6 ай бұрын
Honesty is amazing. I've had my nuobells for about a year and love using them. This company additude will keep me a customer.
@andrewfriedrichs93406 ай бұрын
If equipment companies wanted some real amazing marketing, have the engineers talk to some of the influencers. This is the best advertising I have ever seen for dumbbells.
@MoSec96 ай бұрын
The honesty is refreshing. Makes me want to buy Nüobell even more.
@MukimukiRunner6 ай бұрын
I have been using my nuobells almost every day for two years in Japan. I have never had a problem with at all. They are best adjustable dumbbells you can get here for a decent price that are not chinese junk.
@tranquil58926 ай бұрын
I saw the video and started sweating since I just bought the 80lbs set. Glad I did though, love them so far and I'm glad to see someone represent the brand so well. You can tell he isn't a sales man and was the brains behind it. Refreshing to see as an engineer.
@spud13006 ай бұрын
I love when you can just get a straight answer. Epic. These look awesome.
@mayasarmonia32576 ай бұрын
Can't wait for the Nuobell Vs Reppin comparison video
@bryanwall62846 ай бұрын
That guy was awesome!
@IndustrialMaintenance6 ай бұрын
I love some honest person vs a marketing team. He got a points on why some choices are made on it and love the openness
@McWhatevs6 ай бұрын
Kudos to that gentleman for being so honest and open
@ifitistobeitisuptome3 ай бұрын
I like this guys honesty! Very VERY impressed!! Great video, thank you both!!
@jerryray86935 ай бұрын
Loved that interview! If only I could put Tomas’ honestly in the mind of the next automobile salesman I deal with 😂
@ChillTry266 ай бұрын
That guy makes me want to buy these simply because he’s honest about the pros and cons. That’s awesome
@shotbboy6 ай бұрын
That dumbbell stand is so nice, love how it's height adjustable
@JustinCooper-h7z6 ай бұрын
Im more excited how he said they are working on a commercial pair that you can drop. That should be awesome
@markusmerbach85166 ай бұрын
a very honest guy. It's true you can easily replace the handle - I just did it with my Nüobell and its like new. a piece inside broke after 1,5 years of regular use. My dealer gave me the handle for free. still happy with Nüobell.
@MuffyBarsch5 ай бұрын
I have the old 32Kg version over 2 years no in a daily use and i love them. Thinking to upgrade to the 40kg version.
@KimTrinhMD6 ай бұрын
I love my nuobells, used them since the pandemic without problems, just don't drop them! The honesty by which this man is presenting this new product is refreshing and definitely makes me proud to own them.
@smeshfactory39923 ай бұрын
Can you not even drop them say 2 inches?
@KimTrinhMD3 ай бұрын
@@smeshfactory3992 2 inches yes but I wouldn’t drop them while doing bench press for example
@winstonwolfe19646 ай бұрын
20 plus years with Powerblock 50lb in a garage gym setting. Still going strong. A little beat up but they just work. Always looking at new stuff though. Keep up the good work Coop!
@michaelkulman70956 ай бұрын
It is a simpler mechanism, I worry about some of these newer ones, if they'll hold up over time. It's stood the test of time. You could say it's still the conservative choice.
@Drzg1266 ай бұрын
That man’s honesty was great. I actually wonder if they had that guy there specifically in anticipation of Coop showing up 🤔
@Blazemon99996 ай бұрын
I love this guy. Engineers are so straight forward, then you ad the Swedish part and you get a sweet interview like this
@Auddy076 ай бұрын
Love interviews with actual creators like this.
@brozark18736 ай бұрын
Love when coop first meets someone and they start to see how knowledgeable he is and then they just nerd out about the products, awesome video
@MuslimBestLife6 ай бұрын
As an engineer I'm glad you interviewed the engineer, much better conversation
@legion25902 ай бұрын
Interesting to hear him briefly talk about patent infringements and the cost of enforcing their intellectual property. I wonder if any of the other big competitors will face patent claims from Nuo at some point? The Pepin/Reppin seams different enough with it's locking mechanism that I think it'll be fine. Either way, I've had my Nuobells for over 2 years and they've been great so far.
@seandemura1286 ай бұрын
Q: "Do you think its the best?" A: "It depends" This guy engineers. Mad respect.
@jeremybrouillard2 ай бұрын
Everything is a trade off in engineering. Everything is a trade off in general.
@margauxj-broussel91866 ай бұрын
Absolutely loved the interaction: we could feel you excitement!. Thanks 🤩 Loved the Honesty all the way. Incredible and so rare nowadays.
@deeziegaming85456 ай бұрын
What an amazing guy keeping it real the entire time!
@mrdisco86166 ай бұрын
Rep/Pepin and Nuobell have this market cornered off and this guy was so nice.
@Dr.AhmetGünaydin6 ай бұрын
Coop could you make an UPDATED comparison between all the adjustable dumbbells? THX :)
@Jcap5935 ай бұрын
When are the 2.0’s due out in the US? Thinking of buying 1.0’s but looks like upgrades are worth waiting for!
@nuoathletics4 ай бұрын
We're still working on some fiishing touches for the S240, therefore we don't have a specific release date yet. It will launch to our EU market first and then our US market. Keep an eye out on our socials for any updates! 💪☺
@NickAndTech5 ай бұрын
Make Tomas your co-host for all future reviews 😄 Love my Nüobells!
@davidb1975a6 ай бұрын
It would be nice to see a comparison between these and the RepxPepins.
@Smellslikegelfling6 ай бұрын
@@Pler1978 Good point they are kind of long. But the design looks so clean.
@GarageGymReviews6 ай бұрын
Of course. - Coop
@jamesedlund9316 ай бұрын
I like how Coop dropped the "Reppin" reference at the end there. It's gonna stick.
@sadistic_bushmaster6 ай бұрын
That guy is awesome! Gotta respect his honesty! 👌
@houseofalbey21603 ай бұрын
Highly appreciate this video
@BrimhallBarbellClub6 ай бұрын
Love listening to this guy! Honest and transparent.
@freedomlost64666 ай бұрын
I love these dumbells. Excited for new ones.
@jacobpedersen23685 ай бұрын
Did they give a hint on when this is ready for retail? - can't wait for a propper review from you :)
@nuoathletics4 ай бұрын
We do not have a confirmed release date yet, we're still wokring on some final adjustments. As soon as we're ready to launch this beauty we'll announce it on our socials! ☺
@victorjimenez72136 ай бұрын
10:22 that is great to hear. As a engineer myself, we are honest people. They say all an engineer has is integrity and once that is gone you aren't a engineer.
@StonedRambo016 ай бұрын
And that was probably this man's last day in front of a camera. Companies hate his honesty. Kudos to him!
@tommyddurand6 ай бұрын
My 80 lb nuobells are still my most used piece of gym equipment. Love em
@daemon_Sevin6 ай бұрын
😮 the honesty is strong in this one
@gianlucavalentini22596 ай бұрын
Thanks for the update! However, I purchased a pair of the old nuobell and I always had a pair of powerblock (pro exp version) and, in the end, I returned the nuobells for one single reason: once you go at higher weights, the dimensions of the dumbbell play a very important role in my opinion. at 32kg (I'm in Europe so we get the Kg version) the nuobells are much longer and hence less manageable than the powerblocks. That was my only gripe with the product and the new ones don't seem to solve that problem as they seem just as long. They are very beautiful, compared to powerblocks which are, objectively, really, really ugly. But muscles don't have eyes :)
@rdmckeever76456 ай бұрын
I don't like dumbbells & sold all of mine. That interview with the Nuobell engineer was so cool, I may by a set just out of respect for his honesty...
@hiebrantsify6 ай бұрын
Better buy rep x pepin. Believe me these are not good.
@VinceLoschiavo6 ай бұрын
Tomas is the man!
@turkishdelight60326 ай бұрын
10:20 What a refreshing response
@Sirianphillips2 ай бұрын
It’s game over when the commercial droppable Nuobell drops
@FoxStrength_Performance6 ай бұрын
I have the original nuobells and the design and engineering has held up well for over a year. I don’t see any issues with adjusting or other aspects. They aren’t a forever dumbbell but certainly a quality option to get a range of weight in the gym. Love the honesty here and upgrades are cool
@hiebrantsify6 ай бұрын
Watch gluck's gym teardown video which explains why it will break eventually.
@FoxStrength_Performance6 ай бұрын
@@hiebrantsify I’ll check it out. Thanks
@michaelkulman70956 ай бұрын
Powerblocks...it is a simpler mechanism, I worry about some of these newer ones, if they'll hold up over time. It's stood the test of time. You could say it's still the conservative choice.
@Dutch_fellow6 ай бұрын
I've been using the first nuobells for a while now (about 1.5-2 years) I absolutely do NOT get how people break these.... When people say "I didn't drop them," I am 99.95% sure they did drop it, without a doubt.
@trevorpullen31996 ай бұрын
Or they set them down really hard every single time. I agree, be careful with the and you shouldn't have any issues.
@Dutch_fellow6 ай бұрын
@@trevorpullen3199 that's the thing, I use them as normal dumbells without dropping them, I don't think that counts as "being careful". They will not break if you use them in a normal way :)
@BillPairaktaridis6 ай бұрын
A lot of people think they're Ronnie Coleman and feel good dropping dumbbells. I've never dropped my Nuobells and don't plan to. I get that accidents happen but people breaking them at 2kg is not an accident. That's a drop or even a throw.
@trevorpullen31996 ай бұрын
@@BillPairaktaridis Hell, I used to have cast iron dumbbells and never dropped those either. Didn't want to risk damaging my floor, or the dumbbells. If you're strong enough to lift then, you can set them down somewhat gently.
@TheAkashicRecordSchool3 ай бұрын
Wow Tomas! You Really Rock!
@Nb2969ftw6 ай бұрын
What an amazing insight of the product. They gotta put this video on their website now.
@allenm97756 ай бұрын
I agree on this man’s character! Would love to have more product builders be like him. I prefer the original design over this new one.
@whiskyinsv3 ай бұрын
love this guy's honesty! that was awesome! great video!
@BobbyDirt4 ай бұрын
They sent the right guy to rep
@stevencraigbryan37706 ай бұрын
On my bucket list Love his explanations and honesty.
@VinceVoyeur696 ай бұрын
The CEO is a remarkably honest and down to earth guy, and i tell you this as a german.
@mlam9295 ай бұрын
So when's the timeline for the release again?
@nuoathletics4 ай бұрын
The release date is yet to be confirmed, we're still working on some final adjustments before the launch. Keep an eye out on our socials for any updates! 🥳
@hifromTX6 ай бұрын
In regards to selling direct...if they arent set up for that it's a lot harder to get into than you'd think. Selling to distributors is much easier, quicker and way less of a headache.