Google Ads: Import Key Events From Google Analytics

Learn how to import key events from Google Analytics into Google Ads to track conversions and enhance your ad performance. In this video, you will walk through the steps to import conversion actions from Google Analytics 4 (GA4) into Google Ads. You will walk through the steps to ensure Google Ads and Google Analytics are linked, and how to import key events into Google Ads. You will also learn how to enable events as key events in Google Analytics. By the end of this tutorial, you'll be able to report on conversions based on your GA4 event data in Google Ads. Let’s get started with importing key events from GA4 into Google Ads and take your conversion tracking to the next level!
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○ Key events in Google Analytics - • Key Events in Google A...
○ Reporting on key events in Google Analytics - • Report Conversions Usi...
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JUMP TO A TOPIC:
00:00 Introduction
00:39 Link Google Analytics and Google Ads
02:29 Enable key events in Google Analytics
03:33 Import key events in Google Ads
05:12 Add conversion metrics in Google Ads
05:33 Next steps
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[@DreamyLoopsLounge]

Thanks for the valuable information :)

[@AnitaTaide]

Great video as usual! Question: I assume any values assigned in Google Ads to imported key events will override the values in GA4. But if you import conversion goals into Google Ads without changing those values, will Google Ads still heed the imported values?

[@liliansflowers]

Great Video!! Qiestion: If I have a key event in multiple pages, can I select on Google Ads for conversion that happened in one specific page or should I create different events in analytics first?

[@Zii73]

Thanks a bunch!

[@musicbusinessunlocked]

Do Adsense plz :)

[@WaqasAhmed-fx4ii]

Can we optimise our ad campaigns on basis of imported conversion actions?