Mobile game ads have gone INSANE

[@TheCrazedEB]

its insane that those ads dont seem to be regulated for how graphic and blunt sexualization, killing, gambling, etc. they are. RIP Jack for taking the hit on making this video, the algorithm will now feed him fake game ads 4x foid.

[@BarkerVancity]

probably us too for watching.

[@KarsenKeith]

Lots of people don't realize that beyond the blunt sexualization of the ads, every one of them has a subtle fetish present. Desperation, farting, bondage, clothed showers, incest, schoolgirls, submission, etc. Its like they're trying to activate sleeper agents using almost unnoticable fetish elements lmao

[@MAJORp121]

@@KarsenKeith the fetish shit is so fucking weird.

[@Jordan-ok4yb]

@@KarsenKeith I’m gonna be up til 3am trying to find videos exploring this theory now 😭

[@kreevisful]

@@Jordan-ok4yb let me know what you find.

[@TheSphereHunter]

Now that I’ve watched this lvl 10 video I can now turn my bicycle into a giant mad max bulldozer, to run over the horde of farting anime ladies. Man hopefully next time I’ll get 10million power!!!

[@JackSather]

😂😂

[@ashutoshnaruka2062]

YOU DIDN'T SPIN HARD ENOUGH!!

[@ash_1419]

Nega

[@takticalweeb9182]

Spin more.

[@kepmin4517]

ive got level 10 mad giant anti farting anime ladies machine

[@BigBZ41]

Two videos in under two weeks? Jack is on it this month! No lapse in quality either! Certified Bangers Always

[@JackSather]

Hahah thank you!!

[@wolfsandroses4391]

Jack replied?! Certified 🗿🗿

[@sokol6601]

Didnt last for long its been a month

[@himmelektronik]

@@sokol6601 :(

[@Kombat-xh3kw]

I aggree but did you have to say that in the gayest way possible

[@radiorain5665]

KZbin: your video is not advertiser-friendly The advertisements:

[@Soooshi.]

Ingredients of a Mafia Ad: - The Lvl.1 Crook Idiot who cries over pretty much everything - The Boss ( Self explanatory ) - The ‘hot smegsy’ lady with blonde hair, unusual bodily proportions, typically a damsel in distress and who can’t stay with same guy for more than a day - Stupid decisions - Glorification of gangs ( where I live, there’s the constant threat of Ram Raids just around the corner, now I see why ) - Poor voice acting - Weird logic Any more? Let me know

[@CriticalNobody]

That Lv. 1 Crook/Assassin/Clerk is Sam Fisher. No seriously, they actually stole his model from Splinter Cell Double Agent and just shamelessly used it in all of their ads. Mafia City has done more with the character than Ubisoft…and that makes me sad

[@j.cbarajas8988]

Honestly maybe it’s for the best Ubisoft doesn’t touch the Splinter Cell series.

[@niranjan6918]

obviously its critical nobody telling its Sam Fisher 💀

[@JackSather]

LOLL

[@sleepshouter5017]

@@j.cbarajas8988 do you mean anymore? Cuz they’ve always produced Splinter Cell games

[@fewfriesshort5593]

Thank you for noticing! It had always always ticked me off when they shamelessly use his character. I thought I was the only one that noticed

[@benyboyz]

These ads are always insane you will never find a normal ad for a mobile game

[@JackSather]

Lol not ONE

[@MrRichmanCash]

Who cares? It makes profit, what else do they have to worry about?

[@gahler8552]

​@@MrRichmanCash Then go to play garbage homecringe.

[@gahler8552]

@50K subs without videos Sorry then

[@NotAlwaysBilly]

Hey buddy, I just wanna say, you're really channeling your inner NakeyJakey. You're quickly becoming one of my favorite KZbinrs. It's rare that I feel genuine excitement when a KZbinr posts but it hits me every time you and Wendigoon post.

[@ChickenJoe-tq6xd]

He’s underrated af

[@Cracknutter22]

NakeyJakey but improved

[@cripplingdepression2842]

One of my favorite NakeyJakeys indeed

[@Professor-fc7vc]

Its honestly quite funny to me how little regulation there is in regards to the standards of mobile games. You would think Apple and Google would be more invested in making sure that they would attempt to control that, especially since its very likely that like you said, these games are fronts for money laundering. The fact that its causing a lot of people to lose money on these cheap games should really make the standards be checked

[@OmegaMouse]

I have developed games for Google. It's a nightmare. No customer service. Google is a fraud business who allows this corruption because they are corrupt.

[@queenceeandjayvierd.awitan7804]

It make Google and apple more money unregulated

[@gian.4388]

THANK YOU for making this video, finally someone talking about this shit we all have to witness

[@JackSather]

Right?? I knew I wasn’t alone

[@Dumpes]

One of my favorite people on KZbin making a video about something that’s been driving me crazy for years. Thank you so much!

[@averagedoomenjoyer1232]

This

[@ChickenJoe-tq6xd]

He’s so underrated

[@FayeHunter]

As someone who plays 1 mobile game (Real Racing 3) and occasionally have to watch a few ads, my emotions range from pure rage to complete and utterly baffled. How the hell Google Play allows layered ads that take a whole minute+ to get through by skirting around the rules and automatically opening the store page or worse a fake website, i dont know. I hate it. I got so mad half way through my sentence i lost the plot. As for the ads themselves, some are hilariously bad, and some are just..... hell on earth.

[@notthere9976]

At least some of them you can skip after 5 seconds. Some of those RR3 ads are brutal.

[@FayeHunter]

@@notthere9976 straight up woodoku and Gardenscapes, you literally have a small window of time where you can finally exit the ad and then bam, additional timer, then double arrows, then maybe finally the X. And other times yeah absolutely skippable ads which I love. But damn. Damn these "companies" must get black listed for three months and come back in waves because they'll kinda subside for a while then NOPE ToS destroyer but Google allows it $$$$$$

[@ntfoperative9432]

Oh I hate those 3 stage ads

[@ryanmadej6694]

Patrolling the mobile game ads makes you wish for a nuclear winter

[@Zztp0p]

Maybe it's an extreme case. But I might disappoint you, that at least in case of State of Survival players are 80% adults. I personally know 3 whales from that game that spent over 30$k each. And the game is nothing different from clash of clans but in zombie world (which by the way is completely wacky like in the ads). From what they told me their only drive for this game is that people "respect" them for how powerful their colonys or something are. This is rooted in some real psychological problems I'm not going to dwelve into, but wanted to share this fact. Great video as always!

[@Hongobogologomo]

I dont understand how anyone could spend that much money on a game. Or any hobby.

[@Zztp0p]

@@Hongobogologomo Well if that hobby would be renovating old cars then that's plausible.

[@ChickenJoe-tq6xd]

These people just have so much money it’s like 30 bucks for us

[@nathanmartin455]

​@hiquality4k the 5k hours just makes it worse. Pathetic actually.

[@bigbosschaddy]

So glad you addressed this. It's like the wild west of the marketing world. Some mobile ads I get have straight up spelling errors. Me and anyone reading this could make better ads. It's baffling.

[@PussInBoot414]

I’m willing to take that job if someone can pay me 😅

[@m_audaay]

6:36 like breaking bad when the twins are waiting walter white

[@tylerblaylock1860]

DUDE, that impression of a kid coming up with a mobile gaming ad had me ROLLING HAHA

[@cloudycyph942]

“Two people dry boning” nah bro I lost it right there LMAOOOOOOOOOO

[@cerealSober]

Dude I was literally talking about how I get bombarded with those wild mafia ads earlier today. I don’t know if you ever click on the comment sections on the ads, but there is a small community of people that end up watching the whole thing and talk about it in there (I am not ashamed to say I am now one of those people it’s pretty funny). Good video 👍🏼

[@JackSather]

Hahah oh i’ve seen em, the lore of merge mansion etc

[@ntfoperative9432]

@@JackSather you haven't lived until you've learned the lore of Lily's Garden man!

[@trapper7954]

8:35 “Ballin gown” straight BALLIN son!

[@ChromaSoul]

Okay... that little kid impersonation was pretty spot-on lmao

[@alexandrzorenco4418]

You don't know how often i've had the urge to click "skip ad" throughout this video

[@Gltdoors]

I'm so glad to hear someone talk about this!! It's been driving me crazy! Aside from the ads, even when I'm browsing the Play Store and see a game I MIGHT be interested in, when I click to flip through the screenshots to see what that games about, the screenshots are just BS artwork! Not actual screenshots! Great vid bro. Keep it up!

[@zer0sckillz539]

I would love to see a full on investigation video on mobile games. There is definitely a lot of shady shit going on.

[@TheMotion01]

Honestly, to me, KZbin lost it's sparkle a few years ago. Then I came across your Red Dead video and you have yet to disappoint. I love your videos mate, and I'm always looking forward to whatever's next. All the best mate, you're killing it.

[@JackSather]

Thank you!!

[@justinseiyanyx6092]

U should check out Manley reviews if u've not already, if u're looking for original and consistently good quality wise videos

[@TheMotion01]

@@justinseiyanyx6092 Cheers for the recommendation, I'll give him a look

[@justinseiyanyx6092]

@@TheMotion01 No problem

[@TheMotion01]

@@justinseiyanyx6092 I know it's been some time, but I wanted to thank you for they recommendation. Manley Reviews is up there amongst my favourites now. Cheers again mate, I appreciate you.

[@shane3744]

I want to know if there’s actual analytics that go into these advertisements; are they trash or the result of some highly efficient focus group studies meant to maximize kids buying ball and gowns? Quality as always, Jack.

[@Mazdak_T]

Hey, I've met your channel around 2 weeks ago, and since then you've became my new favorite youtuber, in my opinion you are one of the if not the most under rated youtuber, keep on the great work bro.

[@JackSather]

Ah thanks Joe!

[@matthewjoshumali]

@@JackSather Who's Joe?

[@hitsugaya20209]

@@matthewjoshumali Joe Mama

[@lordtachanka7507]

“The only mobile game I have is Alto odyssey” Ah a man of culture I see.

[@redgarlicbred6228]

Really happy you're committing to KZbin more, you're too good at this, it's criminal.

[@JackSather]

Thank you!

[@quadpictures]

I love how @4:41 they didn't even circle the 2.000.000 correctly

[@nathanrichards9379]

Man bro. I understand you probably have a whole other job and all so it’s difficult to make content more frequently, but you are my favorite KZbinr by far. You have no idea how often I go back and rewatch all your videos. They’re just different and every one you release is so captivating! I wish you could put new ones out more often but for now just keep up the good work!

[@MisterFroddo]

great video, and a great topic. we all had these questions and finally someone atleast tried answering them. Hopefully you aren’t murdered by the level 99 mafia game developer bosses

[@staebs]

Great work man, always a treat to see your videos in my feed!

[@acenull0]

LMAO not Lemongrab 😂 "7 years, no trial" 😂😂😂😂

[@BlackBirdNL]

A bunch of trailer mock ups get pooped out by one company, get market researched to see what gets the most engagement, then they vaguely base a generic game on it (or retrofit an already 'finished' one). In short trailer has no relation to actual gameplay, bada-bing-bada-bom (probably surpsingly little amount of) money

[@Nick_261]

When i saw the notification I thought I was dreaming. No, seriously. More than once for the past month or two I've had random dreams where you upload a video. So technically you made my dreams come true. Thanks Jack!

[@JackSather]

Wow!!

[@DarkLordSqueegee]

Hey man, just wanted to say I really have a great love for your videos. You clearly put time and effort into them and it shows. You always make my day whenever I see a new video and I enjoy every minute of them. Thanks for the great vids and keep up the great work, brother!

[@henrywarmoth1792]

I only recently found your channel thanks to your Bannerlord video but I'm loving your content. With this one, I was actually hoping you would have done a little investigating into these apps or the companies that make them. Would have loved to have heard about any scandals that happened behind the scenes for mobile game makers. And I've been getting these same ads too, I thought the logical next step for a video like this would have been to actually download one or two and show exactly how different the gameplay is to the ad and comment on how advertising so false shouldn't be legal. I only say all this because like I said, I've really been enjoying your content and I'd like to see a little more from your videos that just rewatching the ads we've probably already seen and getting a tiny bit of your opinion on them. Anyway, thanks for making good content man!

[@mishisoo]

People always ask me “Is there a new Jack Sather video out?” and I always say yes., which prompts them to beat me up and call me a liar. Well today, guess what, they actually thanked me with tears in their eyes! I could’ve done without the beating, but you can’t win ‘em all after all. Anyways, thanks Jack!

[@kcgaming0017]

Top up is basically the mobile version of the term, "Buying Microtransactions"

[@Fr0zenXCinema]

One step closer to full time with these quality and consistent uploads. Glad to see two new great videos from you in such short time. Godspeed Jack!

[@JackSather]

Ty!!

[@ronnietravis741]

This channel is quality. Great writing. Keep ‘em comin my man

[@TheonlythingIknowisbloodshed]

This man here is a true trooper *just from watching some of these not so good game ads* I don’t understand how you could watch some of this and not be disappointed.

[@eethr6306]

Ive seen some of my favorite youtubers cover this topic before, but in like the most surface scratching way possible if you get what i mean, You take a topic and you go deep into it and i love it, you have become my favorite youtuber in around a MONTH of watching, keep up the amazing work man

[@JackSather]

Wow thank you so much!

[@eethr6306]

@@JackSather man you got no idea how cool it is to hear from you

[@peronafanman]

The one good thing Mobile Games have given us is a constant amount of memes.

[@WintersRomeo]

I refresh my KZbin waiting for your content like a fiend. Very much enjoy your editing style and hope you can keep on dropping my new favorite videos.

[@SniperSax]

Hey Jack, just wanted to say that I love your videos man, they’re so entertaining and funny. When I found your channel a few months ago I didn’t want to enjoy your content alone so I showed your channel to my cool ass dad (he’s a gamer) and we watched a few videos together. My dad loves your videos now and we watch em together whenever a new one comes out. Just thought you’d like to know this fact and I can’t wait til you reach your stage of becoming a full time youtuber. I also wish you success in life and in the KZbin game! cannot wait for the next one!!!

[@sacredxgeometry]

your impression of an 8-year old telling a story is the greatest thing I've seen all year man that was fantastic

[@Denlah]

Would love to see you playing some of these games to see how they compare to the ads. Please spend as much money as possible upgrading your farm

[@brumak2189]

Mobile ads are the bane of my personal online existence

[@ncrever8006]

I always get these evertale adds. The add is like a creepy horror Pokémon game, that looks cheep but also interesting. It is basically a Pokémon creepy pasta. But the actual game is monster gatcha game.

[@Lerborn]

There usually make the player doing bad decisions in the game, like the one picking guns swapping those colored symbols. The idea is that the viewer is going to download the game in frustration to prove that they can beat those simple puzzles shown in the ads

[@superluigicam6660]

Always a good day when Jack uploads.

[@ThePaleReaper]

I think this needs a part two because they have gotten even more crazy

[@ghostinhell666]

State of survival ads are seriously out of control

[@EfficientTurd]

if i remember correctly, a lot of these games are made by foreign companies (mostly chinese), thats why the texts doesn't make sense most of the time, the blood is green, etc (the dry bone, can't figure this one).

[@rainbow28453]

Great video! Me and my partner sometimes open facebook (this is the only reason we use facebook) to scroll through these ads because they are honestly hilarious. My favourite one is the one with the granny who goes to jail for some reason? And there's a spooky mystery in her house? And of course there's pregnancy in there somewhere. As someone who enjoys absurdist comedy these ads are a goldmine

[@daz8084]

Certainly didn't expect another Jack Sather video so soon but it's a welcome sight to be sure

[@Rei322]

8:54 that button select sound is from Command and Conquer Red Alert 1 on the PS1

[@VikingPoodle]

I'm not gonna lie. These ads are 100% a guilty pleasure of mine. I always look forward to the goofy ass premises and bizarre choice of cuts and sound effects. They are the only ads I get that I tend to not be mad about getting. Great vid btw

[@Mi2Lethal]

My favourite mobile game ad has to be the level 100 boss vs level 1 thug ads, they are just dumb in a funny way.

[@pumpgunpaul2886]

Mobile gaming is huge in china and also it is no coincidence that these adds keep getting crazier...it's because these adds are the most sucessful for whatever reason. Have seen a few videos about this topic already on youtube

[@kendarr]

I'm a 3d artist, and about the visual of these are assets flips, if not all, atleast 90% are bought of places like turbo squid, or just genericly made on daz studio character creator

[@ZuKuPLayer]

I love the ones where in order to close them, you have to wait 30 sec, then press x in the top-right corner, then 2 arrows, then wait additional 5-8 sec, then finally press x again. And if you miss at any point, it will open a pop-up to a google store. It's tough to earn gold this way in RR3... :c

[@Sizimisi]

Man I love your content! Great work keep it up! Also completely agree these adds are getting out of hand.

[@itwasntme8667]

Guys. Didn't yall believe that all those puzzle ads were *F A K E* and there's no such game? But today, I finally found the game...

[@Micah__]

6:35 Walt taking a shower while the cousins are chilling on his bed.

[@Wielkimati]

I still remember how those mafia ads went so viral because of their idiocy, that you were seeing them regardless of it you wanted to. And tbh, those were one of the funniest ads I've ever saw.

[@HelluvaOpp]

Since we’re all cringing from these dumb ads, here’s some tips on how to make a good mobile game ad! Step 1: Make your own original sound effects, and music Step 2: Make your own original series and characters Step 3: Showcase the gameplay, the story, and mechanics! Step 4: Show how your supposed to play the game, and not have it say “OnLy 99.99% CaN bEaT tHiS gAmE!”

[@Big._Joe]

Keep going Jack I have probably rewatched every video you made like 5 times becuase I love them so much keep going and I hope you hit 200k subs Ik your probably not gonna see this but KEEP GROWING AND GOING

[@monkeybarmonkeyman]

I looked into these games a few years back... there is of course, framework coding available 'out there'. You just add different graphic elements but gameplay remains the same. The games you show seem to be similar, just taken up a few notches.

[@caseblue2232]

I am a Chinese, and since Yotta games, the one made Mafia City, is a Chinese company so I decided to look deeper. And oh boy, what a rabbit hole. Overall, the company is utter trash as a company (mostly). There are 2 reasons why the ads and the game looks so busted. 1. Low pay, high work load. The ads are so weird because the ones making them don't give a shit, when they have to work 11-13 hours a day. Believe it or not, mafia city is a cash cow for the company, it brings in revenue to ONLY the inner circle of the company, ground developers won't get much. 2. Few experienced employees. Yotta's recruitment strategy is like this: Recruit the newly graduated students of Universities, extract whatever value they had, and treat them like shit so they will leave on their own. There are rumors such as, manager fires a employee to threaten others to work overtime, later claims they "volunteer to work and improves their skills." Higher ups will ask why everyone leaving when the shift is already over. Higher ups will have... Personal relationship with employee, and that employee will promote to project lead very quickly (typical office stuff :) ) that's why not many Is staying. One funny thing to note is they utilises the popularity these ads caused, to get more attention to their games and it seems they succeeded. There are a lot stuff I didn't touch on, such as how the higher ups discovered experienced employees trying to leave and uses their ties with other companies to stop them. And they literally bought other SLG games source code, modify them and make it their own game. TLDR, the real mafia is the higher ups of the company. Shady businesses strategy led to these crap ads.

[@vuuvovuuv]

at 6:00 that level one crook goes GYEUHP, and i had to rewind it and rewatch like 20 times

[@TheTruthTalker_]

2:44 When you're doing a presentation about the Diary of Anne Frank in 3rd grade

[@azurite2926]

That was honestly a really good kid impression, 9/10, felt like you were gonna ask to borrow my iPad

[@glassgutta9112]

I just found this guy, ready to support him to the millions. Great content.

[@SillyDaz69]

Started watching you a couple of months ago love your content and your channel has incredible potential !! Keep up the good work Jack

[@sophiemacfadyen997]

jack u are so quickly becoming my favourite content creator on youtube

[@k-sheen]

I still love the fact that the Lv. 1 Crook is Sam Fisher from Splinter Cell Double Agent. Great f***ing job on managing assets, Ubisoft!

[@Mansquic]

People in 1923: in 2023 we will have flying cars 2023: annoying mobile game ads

[@aussiescotsman4145]

It’s super fucking annoying how they get away with what is basically fake gameplay. Like mafia city. Then you have the spam of Chinese crap with them saying “this is actual gameplay” when it clearly isn’t. There was a campaign as well where they got their animated characters apologising for the fake ad and then said they changed it or some shit and to no one’s surprised it was still fake crap and because youtube is non-existent when it comes to the best interest of viewers over advertisers they let the fake ads run constantly. Nice to finally catch a vid of yours.

[@bilboteabaggins1070]

Me and my friend will send each other every mobile game ad we see just for a good chuckle.

[@themilomorgan]

This is the best way to start my day, jack is unmatched

[@_kage_]

My sister started playing games on my tablet and soon after I started getting "flying monkey" ads with guy saying "I am a flying money".

[@coldfries8976]

When i see these kind of ads i'm always thinking "There are people who get paid to produce these" and i have a big smile on my face.

[@Andy-gd2cn]

discovered you a few days ago you became one of my favourite youtubers keep the good work up👍🏽

[@Jj-px5sx]

Why should I care about this video when I have 50 million power in rise of kingdoms

[@charlielmoa]

i refuse to believe that Jack Sather is only on 158k. he deserves waaaaaaaaay more.

[@cosimo72]

I feel so weird for kids growing up constantly seeing this shit when they're like 7

[@twiggy1253]

It’s actually really tragic. Kids must lose their innocence at a really young age after consistently seeing things like this targeted towards them.

[@xtxschmidt]

These kind of ads always feel like my KZbin slipping into North Korean state run media

[@henrygoldschmidt316]

Yessir another Jack Sather video keep up the amazing work

[@KaiserofRaisins]

The one fake ad that always gets me annoyed is that "Top5WarGame" one, with the Boom-Beach knockoff soldiers, but every two months or so they make a completely different fake game to make a trailer with the same characters in. Sometimes its digging holes in a wall, sometimes its mobile Sniper Elite, sometimes its rafts on the water and so on. And then the actual game is just a Clash of Clans clone, and it makes me wonder how they get away with not only having fake ads, but having so many different fake games that obviously can't all be true

[@Slothian-ry3hf]

2:45 as a former educator, I can confirm that this is an accurate portrayal of an 8 y.o. boy talking about an idea for an ad 😂 IT'S TOO ACCURATE IT'S SCARY

[@michael5998]

I’ve been looking for this video my entire life. I HATE mobile game ads. They make me cringe. Like someone makes the dumbest move so you’ll be like “ah you’re dumb and I can do better so I’ll download it”.

[@MrFrankEast]

Thank you for covering this topic and doing the investigative journalism we need. I can finally not appear schizo from bringing this topic up to my friends and just send them this video

[@AlienBmxican]

I've wanted someone to talk about mobile games ads, perfect video

[@cokaconda]

Your videos are crazy entertaining, Keep it up!

[@chills8410]

I got a mobile game ad while trying to watch this video

[@timreneau6916]

"Top up" is European. Basically in regards to phones, it means adding minutes (via phone card) so you can use your phone. In regards to the ad, it probably means buying "energy" so you can play more often.

[@Milty2001]

I love how youtube deletes people's youtube channels then try to make up an excuse to get away with it but they don't mind shitty mobile game companies making an ad based on sexual stuff and advertise it to kids