Nvidia Nerfs The RTX 4070, Sneaky Downgrades

[@Syping]

Remember when NVIDIA tried to call the RTX 4070 Ti the RTX 4080 12 GB, but because of backlash they had to backtrack it.

[@aberkae]

Maybe they'll rename it 4060ti super. 🤪.

[@Slambear]

OH YEAH! Duck em

[@vsammy_poet]

Yeah. Really dirty tricks. Just wondering whats going to happen in RTX 50 series 💀..

[@Ssin1235]

To this day I still refuse to call that sh*t as 4070ti, it is just 4070 by previous scale.

[@joeykeilholz925]

$900

[@peteruk8]

95% performance at 100% price!

[@RFC3514]

Well, that's arguable. Judging from performance, this generation's baseline is at least 130% price. 😉

[@waterbnb7204]

I think the correct number is 95% performance 140% price, on ALL 40 series

[@AdaaDK]

Typical Ngreedia.

[@Yoshi_206]

That's why this is so annoying. Even though they should just give the different product a new name, if they had just slightly lowered the MSRP it could be seen as a fair trade... but nope they had to hold the MSRP line.

[@waterbnb7204]

@@Yoshi_206 and in my country them got 250$ markup on 4070 and above

[@SirJohnsonP]

Oh look they pulled out an Nvidia classic

[@FO0TMinecraftPVP]

Whether you like it or not, NVIDIA is still miles better than AMD and any other GPU. This is such a minor change it's still good af. 8gb is also good enough for most games. Intel make the best CPU and NVIDIA the best GPU. Cheaper, more performance, energy efficient, stays cool, etc. We will keep buying them. Cope.

[@Zetslev]

@@FO0TMinecraftPVP Oh shit GPUPro here!

[@123TheCloop]

@@FO0TMinecraftPVP intel dont make the best CPUs and havent since 9th Gen my guy....... and claiming this GPU is good even with such a minor change is hilarious ignoring the fact this is false advertisement and illegal in some countries but yeah keep defending intel and nvidia please but you will probs still defend the fact nvidia will somehow charge the same or more this nerfed 4070 vs the old lmao

[@jakescourage]

​@@FO0TMinecraftPVPpretty sure ur the one that's coping lol

[@longjohn526]

They pulled a corporate capitalist classic ..... As Steve correctly pointed out they all do it which is why it is silly to be a fanboy of any corporation Disclaimer: I own 5000 shares of Nvidia stock

[@sh0gun1223]

3:37 Never forget the 4070 TI was originally the 4080 12 GB, despite having not only memory differences but a smaller core. The 40 series being scam free was only scam free because consumers made Nvidia take down the scam before release.

[@kris2501100]

That pricing makes people sick. However, 40 series are probably the better choice in recent years. Newer cards probably remind people how expensive, hot and noisy 30 series were.

[@dtectatl1]

30 series were way cheaper at msrp but the shortage fucked everything to the moon. ​@kris2501100

[@Dr.WhetFarts]

4000 series are massively better than 3000 series because of one single difference; 3000 series were Samsung 8-10nm trash and 4000 series is top tier TSMC 4N. Don't be butthurt because you can't afford high-end.

[@yensteel]

Remember the 1030 DDR4? The slower memory crippled performance.

[@dtectatl1]

@Dr.WhetFarts calm down, bro. It was a completely normal generational improvement from 30 series to 40 series. The 3090 is on par with the 4070ti and etc all the way down the stack. If anything, the lower tier cards were better last gen. 3060 12gb was a banger of a gpu, whereas the 4060 8gb is a joke.

[@cuteAvancer]

The most valuable company in the world can't afford slightly faster ram on a 600 dollar card 💀💀💀

[@sebastianandres6802]

They 100% can, they just don't care about doing it. They know it will sell anyway

[@ZackSNetwork]

It’s $500

[@nope6471]

That's part of why they're the most valuable company; They cut costs in every way imaginable and then some. That is how mega corp works.

[@cuteAvancer]

​@nope6471 nah they spent it all on leather jackets

[@andersjjensen]

You just answered why they are the most valuable company in the world.

[@Jojo_Tolentino]

Can’t wait for Nvidia to release 5070 with 128-bit bus

[@redknight2120]

i bet the 5060 will be on par with 3060ti. will be fun.

[@justmatt2655]

Where tf are you getting this information from 😂

[@furieux6742]

Yea 2 version. 12gb and 24gb with low/middle end graphic. And new 5080 with same 16gb vram and 192bit bus😂 and price 1500$😂

[@Dr.WhetFarts]

And still beat AMD...

[@redknight2120]

@@Dr.WhetFarts beat in rt but lose in value/$. I dont care about rt so choose is easy this gen

[@KiltedCritic]

No matter how Nvidia nerfs a product, it never nerfs their profits.

[@ABisal-r8v]

So fack 😂

[@Argoon1981]

yep...

[@danieltoth9742]

Because their profits are now in AI, not gaming... Which just makes it even more confusing why they would make such a penny-pinching move, when they're already drowning in money. This move was completely unnecessary.

[@PREDATEURLT]

@@danieltoth9742 Probably needs better memories on other cards, and on else they could put GDDR4 and nvidia fanboys would still pay them full price with applause...

[@SpyderTracks]

@@danieltoth9742thing is, as someone who works daily in Azure, all those investors who rushed into the AI hype are now pulling out because they realise companies have no way of actually selling it to end users. Mark my words, the AI payroll is going to absolutely bottom out over the next year, and nvidias whole revenue stream is based on it.

[@John_Unpacked]

"Same price...but now with less performance!" - NVIDIA

[@jorgelbarral]

And not only that, "the more you, the more you save!"

[@pjavilla]

"it's CEO math... it's not accurate but it is correct" - Jensen _'The More You Buy, The More You Save'_ Huang

[@ElGoogKO]

same same, but different, but same same

[@donkeymoo1581]

It's not the same price. the 4070 dropped to 500 when the 4070 super was released to be sold at 600 (the original price of the 4070) Why is every other comment this exact same braindead miss information?

[@Darkswordz]

Don't forget the whole GTX 970 3.5GB class action lawsuit fiasco.

[@ryangoss8134]

Yup, as someone who owned a 970 at the time it was a complete and utter scam that GREEDVIDIA pulled.

[@Jafmanz]

I bought one....

[@CoDxMassacre]

Same, was pretty awesome for what it did. $350 in 2014 went a long way

[@shoaibha]

I also bought it and want even aware of it for long time until I started watching videos on it but it was too late, I wish I could've waited for 1070

[@HangmanSwingset]

I had two 970's. Both were Gigabyte G1's and both overclocked to 1530MHz. Individually they benchmarked higher than stock 980's. What a time that was...

[@takh6806]

Nvidia disrespect their customers over and over again but people still very desperate for Nvidia cards.

[@Crazy09starkillor]

This is what happens when the competition is dogshit

[@Akkbar21]

Ya I’m not switching to amd and Linux desktop to “stick it to the man”.

[@edgarvoneverec2544]

in the end the cost effectiveness still wins out, feelings be damned I guess.

[@jaytay420]

except when u say "customers" u only mean gamers and nobody takes gamers seriously. Its not even 10% of their revenue. Also their cards are literally better at everything other than "frames per dollar". Grow up.

[@skychaos87]

@@Crazy09starkillor Yea, blame the competition while continue buying from the company that screw their customers.

[@johngalactus4014]

Nvidia: _"Same... but different. But still same."_

[@VeeeeryyyFaaaastSlooooth]

Same, but worse. But still "same".

[@newfaith912]

spicy

[@imaginalex5850]

It's strategic... gddr6x is highed on demand so more expensive for now, they revert back to gddr6 because they have other products in the pipeline that needs gddr6x, they prioritize other things, is it scummy ? yeah, in the end it's only for their own interest not yours.

[@PafekutoKasukeido]

same same but different

[@weroliera]

I love that movie!!,😂😂😂

[@mjc0961]

Intel: Shooting themselves in the foot with processor recalls AMD: Shooting themselves in the foot with Ryzen 9000 marketing lies Nvidia: "Can we shoot ourselves in the foot a little too, as a treat?"

[@Thevol40k]

Nonetheless 9000 series are great CPU's.

[@jaytay420]

Nah nvidia isnt shooting themselves in the foot, they broke record revenues recently. Grow up, nvidia couldnt care less about its gaming gpu lineup, its like 10 % their revenue at most

[@jakescourage]

​@@jaytay420 bro making shit up 💀

[@Eleganttf2]

@@jakescourage he's not actually, no matter feelings doesnt care about actual sales and what people want, Nvidia quarterly earnings go look it up i know yall hate Nvidia but the truth hurts.

[@poocruncha3266]

@@Thevol40k on windows 10 yeah,windows 11 no bueno!

[@ShashwatVed]

Standing Steve can only mean one thing 💀

[@riba2233]

"long standing tradition"

[@DaKrawnik]

Say the line, Bart....

[@christiancurec3574]

Hahahaha... I have instantly noticed that. Hahaha...

[@latinlowrider59]

It mean you are ready to glaze him

[@GENKI_INU]

I can't imagine what it's like for Steve's children whenever he is standing.

[@Sam-fp1cd]

0:06 - "It's a long STANDING tradition". Steve is standing. Oh no...

[@TheZoenGaming]

No scams in the 40 series until now? How quickly Steve has forgotten the 4080 12GB.

[@matte_bar]

last minute change, not scam

[@Dazzxp]

Can't really call it a scam since it was never released... with that name anyway lol

[@123TheCloop]

@@Dazzxp scam releasing or not is still a scam if its known about....... if I inteded to sell a picture of a ps5 and claim its an actual ps5 does that mean its not a scam till its sold? lmfao what idiotic reasoning. the intent to scam was still there, therefor its a scam regardless of it releasing

[@blindguardian8599]

noice choice of profile pic

[@TheZoenGaming]

@@blindguardian8599 "Tarnation Red!"

[@adhdengineer]

The fact they had a legit reason to call it a 4069 and didn't is what annoys me most

[@fffrrraannkk]

This is the only comment that needs to be here.

[@xKamiiii]

​@@fffrrraannkkpepe

[@DragonOfTheMortalKombat]

Man this comment is gold.

[@Shane-Phillips]

HAHA, I'm glad i'm not the only one who had this silly thought!

[@lostskull7467]

Yeah, that's worth going "FULL HULK" to me xD

[@enihi]

A scamgrade

[@Unprotected1232]

THE RTX 4000 series started with the 12GB "RTX4080". Kinda poetic how Nvidia always screw you over with VRAM at the beginning and the end of this generation of graphics cards.

[@Koozwad]

to get people to waste money on the cards with more VRAM that are a complete waste of money

[@DraconianEssence]

@@Koozwad Wrong. Vram IS an issue, modern games and future games as well, are ALREADY hitting the 8 to 12 GIG Vram buffer. The ACTUAL issues is with ngreedia trying to slap 16 gigs on a 128 bit bus. 128 is WORST then the gtx 1080 8 gig 256 Bit Bus I had WAAY back in 2017ish... The dam 128 bit bus won't even USE the FULL 16 gigs because of the severe lack thereof , of the bit bus. Yet ngreedia wants YOU as the consumer to pay FULL retail value for a PILE OF DOOKIE. YAH NO thanks I'll pass. I went with a 20 gig 7900 XT for $700ish and it has a 320bit bus.. on GDDR6 mem type.. yeah I think I'll stay with AMD until Ngreedia pulls there head out where it dont shine..

[@Koozwad]

@@DraconianEssence yes VRAM is important because of all the RT BS that NVIDIA keep pushing, and at the same time indirectly force people to shell out big money for their cards that do VRAM properly.

[@drumyogi9281]

@@DraconianEssenceWhich card has 16gb on a 128 bit bus? I don’t think that is possible.

[@luisgustavodossantosrodrig2005]

@@drumyogi9281 4060ti

[@jrherita]

2-4% is a big deal - it’s almost the same uplift that Zen 5 gave!

[@Riyozsu]

On windows*

[@MegaPepsimax]

🔥🔥🔥

[@yensteel]

Glad the difference isn't that significant to be that offended. The 1030 DDR4 was the worst example of a card having the same branding but significantly gutted performance.

[@windfire5380]

Or same as uplift from 13900k -> 14900k in most games. I have 13900K and was happy until microcode issue.

[@windfire5380]

@@RiyozsuThe windows perf issue impacts both generations.

[@ZaricheYruga]

NVIDIA is like Ubisoft full of crap these days

[@commandostryker304]

04:08 i want that rare 4090 Ti

[@TJunChuan]

ha! found someone who wondering the same thing as me😂😂

[@farouksemid4932]

Me too me too

[@AndreiNeacsu]

Why were people surprised by the GT 1030 bait-and-switch, when this has been going on a larger scale before? The GT 730 is the best example of that: Fermi core or Keppler core, GDDR3 or GDDR5, 64bit or 128bit. There was a mix of all that under the GT 730 name without the slightiest indication of what you would get. Not even a "4" at the name of the product.

[@Spaztron64]

They've been doing this in their early years too. The various similar sounding but drastically different SKUs of the TNT2 M64, FX 5200 non-Ultra, GeForce 8600 and 9600, and lest we forget the utter scam that was the GeForce 4 MX

[@bumblebeebat-te5xv]

They did something similar with the GTX 970: the 3.5/0.5 RAM segmentation, with the smaller segment being slower.

[@silvio3d]

fake news

[@silvio3d]

Similarities are completely random

[@bumblebeebat-te5xv]

​@@silvio3d Personally I agree with Steve, it's misleading for them to do this type of thing. The issue with the 970 was relatively minor by comparison but it shows NVIDIA's form.

[@123TheCloop]

@@bumblebeebat-te5xv the 970 issue was not minor........ they sold is a 4GB card, people found it actually was a 3.5GB and the other 0.5GB ran much slower then when games at the time accessed the 0.5GB performance tanked (videos still exist on this) it caused stuttering problems etc. so no it wasnt a minor "issue" why do you lot try to defend the crap nvidia have pulled in the past as being "Minor problems" when they simply were not.

[@arenzricodexd4409]

​@@123TheCloopsome games will have issues. But not all of them. Technically the card still a 4GB card. And since i used to own the card i also saw in various games where even then the game use 4GB (like titan fall2 or advance warfare) there is no performance issue at all. It was a technology advancement on something that is a lot worse before. But it is still bad when nvidia did not communicate about it clearly. That's why nvidia did not fight the lawsuit and agree for settlement. But Jensen still said he still proud for the team that make the tech advancement on 970 memory segmentation.

[@Tom_Quixote]

The more they scam, the more they save

[@yeright1977]

Thanks Steve. nVidia need to be called out every time they pull BS like this.

[@xpodx]

I agree, hopefully in the future they won't do this again. But it keeps happening..

[@DKTD23]

They won't stop doing it. Every few years it seems like they do this stuff just to chuckle and say it still sells.

[@torvasdh]

AMD leaves the high end and Nvidia nerfs a card without a price reduction. The 5090 price is cooked.

[@christophermullins7163]

It'll be $1499k

[@ZackSNetwork]

Funny because Nvidia had better prices before AMD returned to the high end.

[@Son37Lumiere]

5090 pricing is already rumored to be around $2000. The fanboys deserve it.

[@Bob_Smith19]

The nerf was announced long before AMD officially announced they were abandoning the high end.

[@mckinleyostvig7135]

​@@Son37Lumieresome of us need NVENC for single card single system hardware encoding. AMD has never competed and neither has anyone else.

[@alphadog6970]

Nothing sneaky about it , its their modus operandi. Learned my lesson 20 years ago.

[@Argoon1981]

exactly. Better look at the GPU specs before buying, never fully trust the GPU name.

[@svenweyers3916]

the intro was a little misleading... "wait 2 year before Nvidia does a questionable or scammy thing with the 40 series???" Literally the ENTIRE 40 series is a scam! You doubt that statement? I present to you: The skewing of the silicon tiers, the attempt at launching the "4080 12GB", The insane price hike which in itself is a big enough scam already,... The list is long

[@JCmeister9]

To be fair, Nvidia itself has been a scam with all the scummy things they've been doing and were able to get away with. Buyers are partly to blame for this scam! If no one falls for it, there will be no more scams like Nvidia.The solution? Stop buying Nvidia and you won't get scammed. It's really that simple.

[@justmatt2655]

I wouldn't call the super refresh a scam

[@svenweyers3916]

@@justmatt2655 what Nvidia did with the super series was basically make an insanely overpriced product slightly less overpriced. Manipulating the consumer in thinking hey we get more for less, so that must be ok now right? Well comparing with the previous gen and accounting for inflation, the 4080 should have been closer to 800 maybe 900$ so it is still overpriced. And that is me thinking it is actually an 80 class gpu... which the current 4080... simply is not.

[@adriadri3624]

4090 is double the amount where I live 5090 if it's 2000$ it would cost me close to 4k 😂

[@justmatt2655]

@@svenweyers3916 it's not tho. Look at the 4070 super. If we compare to last gen like you said it performs about the same as a 3090 for £900 less lol. Closest competition from AMD is the 7900gre which is a good value card, it does trade blows with the 4070 super in raster but loses at everything else

[@mikeid2113]

Nvidia : we're team Budget Gamer Steve : I know what kind of corporation you are

[@Eepy-Rose]

I know what you are

[@s4nder86]

This conversation never happened.

[@noobgamer4709]

no its more like Steve : Yes Master

[@TheQxY]

Reminds me of when I bought my first GTX 970 4GB GPU, only to find out later it only came with 3.5GB of VRAM 😢

[@exscape]

No, it had 4 GB, but 0.5 GB of that was way slower.

[@TheQxY]

​@exscape Oh I didn't realise, only 3.5 GB was reported by the OS.

[@karambiatos]

@@TheQxY at the start they had 4gb reported by the OS, then after the lawsuit they patched the drivers to disable the very slow .5GB of VRAM. I bought one on release ahahahaa

[@anolaf]

That was shady as well, for sure. But even despite that, the 970 remained an incredible deal at the time because of how closely it performed to the 980. Sadly, those days are gone, lol.

[@_Ferrigno]

I switched to amd specifically because I could not put up with the anti consumer behavior anymore. Yes most companies exhibit this behavior but nvidia does it the most in my opinion

[@giglioflex]

We need better consumer protection laws. I'm tired in general of this happening in the PC industry and nothing being done about it.

[@_Ferrigno]

@@giglioflex 100% agree

[@kerotomas1]

You mean the company which sells their laptop GPUs under the exact same name as their desktop GPUs misleading a whole heaps of buyers is now scamming with a nerfed 4070? This is so absolutely shocking. Oh dear.

[@xkblxcripple]

As an Aussie paying more for less with the AUD going downhill makes this even worse.

[@Ray-dl5mp]

This is a super scummy move. You get all the benchmarks and reviews of a product when it first comes out, then you sneakily update it a good amount of time after it comes out (but still very much in the window when people will buy it) and then most people won't notice it. This needs to be called out more. Thank you for doing so. Nvidia should have to release some kind of statement on this.

[@sasagrcevic475]

But whats the point? They do this for a long time now and ppl still buy their shit. Before they release new gen GPUs they nerf old one with drivers to make new ones look even more faster and better. On the other hand on multiple occasions AMD has made their old GPUs better with newer drivers. And I will says it again. Idiots still give money to Nvidia.

[@Ray-dl5mp]

@@sasagrcevic475 yes I’m one of those idiots. But I do like ray tracing and dlss. I wish amd had the same features like the old days. Then we can all give up on nvidia or at least split it so it’s a real competition. Nvidia is scummy. I’m a bad consumer, I admit it. But it’s hard when the company is giving you what you want and the other one isn’t.

[@cmdrclassified]

It's extremely annoying, as this follows the same trend as a lot of products over the past few years. For instance, just over a year ago, I noticed that the 1KG tin of coffee I buy has been reduced to 920 grams. It kept the same price though. And now, the price has increased by 20%. This is classic "shrinkflation"!

[@Darknyte82]

Thanks for calling out Nvidia on their misleading product. This is a legitimate issue for many folks with the holiday shopping season coming sooner than the 5070.

[@introx2163]

Honestly, if anyone is looking to get a 4070, just stretch your budget a little bit for the 4070 Super. It's just 50$ more expensive, doesn't have any GDDR6 scam and it's ~15% faster. Or just stick to AMD if you don't care about RT and DLSS (Personally I do care).

[@WILLPORKER]

Well the MSRP and the real price of the 4070 is not the same in reality it's around 100 dollars to 150 dollars cheaper

[@iraklimgeladze5223]

Nvidia tactics working, you now suggesting to paying more and give more money to Nvidia

[@Akkbar21]

@@iraklimgeladze5223you stay extra enraged for all of us okay?

[@Argoon1981]

@@iraklimgeladze5223 Exactly.

[@jaytay420]

Or just stick to nvidia if you care about anything else other than gaming (3D rendering, AI work etc etc). U people act as if gaming is the only things graphics cards do. its so cringe

[@LlywellynOBrien]

10:49 "Excuse me! That is a whole CPU generation worth of performance loss!" - AMD probably.

[@DeadPhoenix86DP]

This GPU should be 50 cheaper vs the Original.

[@silvio3d]

20

[@DeadPhoenix86DP]

@@silvio3d 50.

[@christophermullins7163]

$469 for 6 and $499 for 6x. Seems fair.

[@IRocaNox]

Had I bought a RTX 4070 instead of RX 7800 XT, this would piss me off. The original $600 price was already a hard sell for being an xx70 to begin with. Since the GTX 970, it seems like Nvidia only wants you to buy their xx80 cards as those are the ones they will very unlikely pull strings to.

[@AshtonCoolman]

It's Nvidia so people will still buy it. What are they going to do, buy AMD? Nvidia can do no wrong

[@Argoon1981]

Exactly.

[@giglioflex]

Yep, they control 88% of the market. It's a monopoly. AMD held more marketshare with bulldozer in the CPU market of all things than they do in the GPU market now.

[@Son37Lumiere]

@@giglioflex Per the Steam hardware survey, nvidia's marketshare is 75% while AMD's is 16%. I don't necessarily believe those numbers though.

[@serioserkanalname499]

@@Son37Lumiere steamdeck is also amd, dedicated gpu sales are basically an nvidia monopoly. Ai is an nvidia monopoly too. Its crazy what they're getting away with because red and blue are incompetent.

[@giglioflex]

@@Son37Lumiere Per market analysis firms, Nvidia is 88%. Steam is only steam, it's not representative of the whole market and the data it collects has it's own fair share of issues (We've all seen the swings in data from month to month, like how chinese langauge usage has jumped by a whopping 12% of the whole platform's users in a single month, which is nuts). AMD currently has the lowest marketshare I've ever seen them at the lowest since the data has started being collected. The market is extremely bad right now. If AMD didn't have Zen it'd be SOL. Heck Intel is still hanging onto most OEMs despite their many issues and how good Zen is. Just goes to show you how powerful market entrenchment is.

[@Spartan536]

This crap right here is one of the reasons why I went AMD for my current GPU. I owned a GTX 970 FTW, I was part of that class action lawsuit, and yes I got money from it. The fact that scumbag Nvidia is trying this crap again is ridiculous. My 6900XT has not gotten slower with time, its only gotten FASTER which is how it should work with better drivers and software to help get the most out of your GPU. Nvidia just want to milk your wallet for all you have because they own the vast majority of the GPU market.

[@DraconianEssence]

This is correct! %100 I had a GTX 1080 8 gigs VRAM, 256 Bit Bus, and was on GDDR5 memory Type for $600ish. My new card that I'm using is the 7900XT 20 gigs VRAM, 320 bit bus, on a GDDR6 memory type for $700. I had my 1080 for 8 years before I upgraded to this new card. I am NEVER going back to Ngreedia... *Vomits* lol.

[@beaconing7689]

Unfortunately AMD FSR is inferior to DLSS, if AMD FSR is at least the same level with DLSS i would definitely switch.

[@DraconianEssence]

@@beaconing7689 And you do understand that DLSS actually doesnt upscale the native res, but instead downscales the res then UPscales it.. so its NOT "True" upscale form. Either way yes amd "can" do better on FSR.

[@ELpeaceonearth]

I have a 3080 3700x and im fine 😂😊

[@doctor9228]

They should name it 4070 SE

[@BenState]

4065

[@eyeOfAC]

Or 4070 eco

[@KanakaBhaswaraPrabhata]

Why.? Nobody complain rtx 3060 ti gddr6x to change it names to 3060 ti super when it launched because of insignificant performance difference to justify new name. This case should be the same, insignificant performance difference then no point to change the naming as well

[@eyeOfAC]

@@KanakaBhaswaraPrabhata Because it’s fraud, plain and simple. And what is insignificant? 5%, 10%, 15%? How do we agree on that? Either it’s on spec or it’s a different product, that is the only clear way of dealing with these.

[@KanakaBhaswaraPrabhata]

@@eyeOfAC i get the point. So that means back then when 3060 ti relaunched with GDDR6X is should be fraud as well because the initial 3060ti is gddr6 and nvidia not giving the different naming. But what i dont understand why nobody complaining when this was happened, people are double standard.

[@Sleepy.Time.]

get the feeling this is because the RTX 5070 needs a reason to exist so they needed to nerf the 4070

[@samoh4u]

We should care especially considering how big Nvidia is as a company. This has been happening with M2 drives where they charge more money but instead using different slower chips. Bait and Switch the perfect game.

[@Alxium]

I don't think it is the performance that matters, it's the message it sends to consumers. The VERY LEAST they could have done if they wanted to use GDDR6 and not rename the product is simply lower it's MSRP by an equivalent percent cost. However, making a distinction in the product naming or marketing should always be the first option, or you are inherently anti-consumer.

[@christophermullins7163]

Yep. It's a lie. It's a trick. It's a scam. Plain and simple as that.

[@pjavilla]

Regardless whether they lower the cost or not I agree they should ALWAYS make a distinction in the product naming. You're not buying Thing A if they've messed with its innards, it is now Thing B.

[@leocheung2547]

13:58 not even outro music? Wow, Steve is really mad...

[@Star_Gazing_Coffee_Lover]

F Nvidia! I will NEVER buy their products.

[@KnightlySpartan]

2-4% is the performance upgrade of 9700X over 7700X. This is a generational downgarde 😂

[@PaulJohn01]

Don't forget the 970 as well ! Also the 1060 later on had a 3gb version and those models weren't always marketed in such a way as the consumer would know whether they were getting the 6gb or 3gb version.

[@arenzricodexd4409]

In case of 1060 6GB and 3GB you will be at your own fault if you got it wrong. Both are official product and both are being reviewed properly by reviewer. Even when sold the 6GB or 3GB numbers are being advertised properly on the box. If you still get the wrong card then maybe you did not even look at the box when buying.

[@theunculturedswine8605]

dont eat the whole boot there​@@arenzricodexd4409

[@purplegill10]

@@arenzricodexd4409 So why not call it something different if there's gonna be a performance gap? The fact that the only differentiation in the naming is of the vram, that's inherently them trying to hide something. The RX 580 had the same core but different vram amounts between the 4 vs 8gb variants so there was no expectation that there would be anything different with the actual silicon itself.

[@TK-11]

The issue with the 1060 3gb was that the card didn't just have less memory but they also disabled compute units. It wasn't even in the same class despite having the same name.

[@arenzricodexd4409]

@@TK-11 it is a normal practice because there are no formal complaints about it. GTX460 756MB and GTX460 1GB were also like this. but in case of GTX 460 instead of complain people and many tech outlet praise those card because it brings stiff competition to AMD at the time. it force AMD to drop their HD5830 and HD5850

[@krunchy3761]

How about when Nvidia was going to release two 4080's but then had to back track after all the reviewers revealed that the hardware wasn't even the same?

[@itsTyrion]

Classic Nvidia, they’ve been doing downgrades, renames and intentionally confusing names for the last 2 decades

[@NotAnAlienlol]

The 6800xt being under 400$ used is crazy thats what i got from this

[@ycageLehT]

The whole 4000 Series, all of them, have been a scam from the get go, 4060, is a 4050, the 4070, is 4060 etc. This doesn't even factor in the idiotic price tags associated with GPU's today.

[@GameOver556]

Remember mx4000 what a scam. Basically a GeForce 2 and advertised with dx version so cut down it was useless

[@AndreFreitas91250]

I went for that scam back in the day. It was my first GPU 😅

[@Argoon1981]

Yes I do and the two same named Geforce FX 5200 GPU's that were totally different in specs. One was a d3d7 only GPU, the other was better and claimed d3d9 support, but what they "forgot" to put on the box, was that it had no support for pixel shaders 3.0, required to support d3d9c, so it only add parcial d3d9 support. So yes Nvidia has been doing this shady tactics for decades, it works, it works...

[@Chiefgeargrinder]

Nvidia a multi trillion dollar company being dishonest?? NO WAY!!!!

[@nagi603]

The problem, as usual, is the eventual "if you are okay with that, we will cut even more performance. Same asking price of course."

[@Immudzen]

This really should be illegal to change the specs like this without changing the name. It is pretty clear they do it to confuse people.

[@garyb7193]

Honestly, what incentive does Nvidia have to not do such things? Their fanboys will come out in their defense and sales will continue just the same.

[@Argoon1981]

Exactly.

[@pjavilla]

let's what usermenchbarks has to say about this

[@alrecks619]

they could've got away by calling it 4060 Ti Super lmao.

[@BenState]

4065???

[@lharsay]

or simply the PS5 Pro GPU

[@pjavilla]

@@BenState 4069

[@Saabjock]

'Shrinkflation' for GPUs. Why don't we call this shit what it is...'stealing'.

[@GameBacardi]

If Steve hold his fists on hips, we are doomed.

[@hackerlicher889]

4:17 a slight correction for the viewer that in the chart it has been showed 4090 ti which should be 4090

[@perniciouspangolin1314]

This is the main reason I buy Radeon, not saying AMD is perfect, god knows they have a lot of stupid products, but I generally feel that I know what i'm getting with them.

[@punishthemeatpocket]

I bought a 7800XT which would consistently downclock by 40-50% even with fans at full speed after a short time in some games. AMD cards are unreliable. Returned it for a 4070 Super, it wipes the floor with that card and it isn't even funny. The extra VRAM is worthless compared to the 20-30% better performance on avg the 4070 Super offers.

[@Voy2378]

It is so funny that they are printing money from AI but still are scamming customers for relatively speaking peanuts…

[@1stRanger]

What about 3.5+0.5G of VRAM that is substantially slower on GTX970? They didn’t even state it anywhere and only admitted it after a massive backlash.

[@ripcord895]

Nvidia's false advertising again, How do they get away with this anti consumer act? Thanks for letting consumers know, Steve. That is why I love this channel and its content.

[@AstroTechGuy]

Where Hulk?

[@llawliet9443]

NVIDIA is shifting the mind of people where usually people think to wait to get the flashed out version of the product but with them the longer you wait the worse the product gets (there should be something to protect the consumers from these kind of scummy moves)

[@Felale]

That’s true, get it while it’s hot! Buy buy buy quick to get the good ones!

[@Michael-gy9on]

I don't understand how this is legal. The US government should sue Nvidia.

[@arenzricodexd4409]

Both AMD and nvidia have done something a lot more worse than this. No action done to them at all. Also even for consumer try to make a case for this memory change is just being a nitpick. Because for them gpu is just a toy so they can play their games. So it does not really matter. It is not something that is worth the time to overly concern about it.

[@danieltoth9742]

Probably a combination of corporate lobbying and dogshit consumer protection laws, because of "BuT mUh FreEdOmZ!!"-type attitudes. Sometimes it feels like the US as a whole doesn't understand the point of having laws in general -- _and doesn't know what freedom is._

[@danieltoth9742]

Probably a combination of corporate lobbying and nearly non-existent consumer protection laws, because of "BuT mUh FreEdOmZ!!"-type attitudes. Sometimes it feels like the US as a whole doesn't understand the point of having laws in general -- _nor what freedom actually is._

[@DarkNia64]

Who do you think supplies chips for the US government?

[@danieltoth9742]

@@DarkNia64 It's definitely a one-sided power dynamic, but not in Nvidia's favor. Remember when the US government banned the 4090 from being sold in China, even though it's produced in Asia? They can absolutely exert control over Nvidia because it's a US corporation.

[@bigjoeangel]

The 4070 Lite. Is what it should be called, and sold slightly cheaper with a free game.

[@StarsAtNight1]

This behavior makes me boycott a brand. ssd brands also do this often.

[@danp2306]

Just buy the gpu you need, used....Buy an 'ungimped' 4070 or get a 4070 Ti, used. Then, you get the card without the gimped hardware and you don't give $ to Nvidia....someone else did, but oh well....rewarding nvidia for these practices should be avoided. But, AMD doesn't compete - their RDNA 3 gpus are not as efficient and they're only good for gaming.

[@fierybl4de400]

@@danp2306 exactly why are people showing loyalty to brands, show loyalty to ur money and just buy the best valued you can

[@AC20sAkimbo]

They neutered the 3060 because it kept pissing in the 4060's cheerios performance wise.

[@Tigermania]

Its the principle that Nvidia changed the spec AFTER many reviews that is wrong. It doesn't matter the 1-2 percentage, because if that is the argument, what percentage slower would DDR6 have to be for it be a concern?

[@ozreshef5182]

0:40 Also the Gtx1060 3gb, core config and lower performance from the 6gb.

[@Paelmoon]

Getting less for the same money is bad, no matter how you spin it. And because they got away with it before, they are doing it again. STOP SUPPORTING ANTI CONSUMER PRACTICES. Don't support companies against your own interests. This is what no competition look slike.

[@danp2306]

Yep.

[@sneekcreeper689]

its 2-4% slower. For argument's sake, let's say it's 3% can you tell the Difference between 100fps and 97fps? or lest say your rending a 3d Scene and blender and it takes an hour the Complete. are you going to Notice the difference between 1h and 1h 2m 24s? i feel like People are making a bigger deal out of this than it really is.

[@sneekcreeper689]

even if Nvidia did make the difference more clear on the box People would still be mad at it.

[@B3tterEv3ryDay]

Losing 5% performance, when the rtx 4070 was already slower than rx 7800xt makes it now just slightly faster than rx 7700xt. Now the rx 7800xt is 15% faster, 4gb more vram, and costs around 70$ less.

[@marufulislam4311]

Nivida this is unacceptable, if you are going to downgrade a GPU you have to drop the price, Drop 4070 price $480

[@MiriadCalibrumAstar]

You know, they aren't required by law to drop prices or put prices to a level. Its just like that overpriced game, that you know that its the same as last year but not quite, the company has the right to put the price they like, its their responsibility and accountability if the product isn't bought; the same to hiding intentionally the changes and not put it in the box(its their responsibility and accountability), now that's goes against customer rights.

[@justmatt2655]

"legally" damn we got an attorney over here 😂

[@walter274]

LOL they could've called it the 4069 :) At least they didn't just raise the price on the 4070 with the 6x. I don't love it.

[@Petch85]

I really don't like that they do this. If you look up GPUs to buy one, you will find a lot of videos where the 4070 are included. And you will have no idea that there now is two versions. In all future I would hope that people add the GDDR6X or GDDR6, but some will probably miss this and I am sure that plenty of people will end up buying a 4070 and have no idea if they got the X or no X memory version. And it could have been solved by just calling it 4070nx, 4069 or 4070L. They only stick to the 4070 to trick people. It is so dishonest for no reason. Nvidia is on the top of the world and they have nearly no competition and still they cannot even manage to take the high road. 😥

[@user-tz7jj7bl6q]

The ftc should require them to make a name change. This is a bigger performance change than their super refresh in the other direction. And if they’re willing to call that “super”. They should be required to call this downgrade “trash tier” or “terrible” or “the opposite of super”

[@Not_a_lier]

Steve standing...

[@l2evivel2]

It was not a new RTX 4070, but an RTX 4060 Ti Super.

[@PhoticSneezeOne]

Nvidia laughs in fanboy money

[@henryyiu618]

Real fanboy know what to buy and what to avoid. It's the others that get scammed.

[@arenzricodexd4409]

​@@henryyiu618very true. Like AMD fanboys they know AMD will eventually cut or heavily discounts their card later on. So they wait for that to happen before actually get the AMD card they want.

[@christophermullins7163]

​@@henryyiu618100%. I got 4070 TiSuper. I feel bad for 4060 ti 8gb owners that thought it was a good buy. My buddy did it and I don't have the heart to explain what is wrong with it lol

[@oliverturner128]

The Outro music still played in my head. That's wild

[@marcinkarpiuk7797]

Not so bad as 3060 8gb scam 😁

[@henryyiu618]

Nor the 1060 3gb with less cores.

[@rinsenpai135]

Nor the RX 580 2048SP

[@woolybear]

I don't see why they can get away with this with absolutely no consequences? The consumer laws are a laughing joke here in Canada and it seems to be generalized for other countries. Great perspective on your part, we should all be pissed indeed. I guess we all should indeed vote with our wallets.

[@seanscott1933]

The more you buy, the more you save....right?

[@pjavilla]

"it's CEO math... it's not accurate but it is correct"

[@25myma]

Oh, and you forgot the biggest scams in recent history, with combined RAM and shader count changes; the recent 3050 and the 1060, they sold boatloads of 3gb versions, which in reality should have been the 1050Ti.

[@TheWesterosiNinja]

It's only ok or Nvidia to pull this if they plan on discounting 4070 cards to $450 soon.

[@giglioflex]

That doesn't make it ok, reviews for the 4070 will still mislead customers and that's intentional by Nvidia. They should have made it clearly to customers the difference.

[@CombativeSpynx]

Feel like the 4070 with the non ddr6x memory shoulda just been called a 4060ti super or something like that not just 4070

[@dragonman910]

As of now, the 7700xt sells for $380 at its cheapest. The 4070 sells for $520 at its cheapest. About 37% more expensive for a 13% performance increase. The 4070 is already not very competitive against the much cheaper 7700xt. It becomes even less competitive with this slightly slower version. Losing only about 5% performance is not the worst thing nvidia has done. It's still misleading to customers, and it's disgusting that you are getting less for the same price (shrinkflation: you get less for the same price or a higher price in some cases).

[@RealityCheck6969]

I find it suspicious that they NEVER silently upgrade it, only downgrade it.

[@p_mouse8676]

The biggest question is why they weren't sued by some consumer rights organization or even governments? This goes right against any consumer regulations. And not just a little bit.

[@pedro.alcatra]

They just write it on the box. So it turned out to be a legitimate variant of the same product.

[@p_mouse8676]

@@pedro.alcatra A tiny change like that is definitely not enough for consumer rights and protection. I design products myself, and this stuff makes me upset. The rules and regulations, even internationally, are pretty obvious. Somehow they get away with it. I am pretty sure that if our company would do the same, we won't

[@shyak01]

been saying this... these criticisms from reviewers are NOTHING to Nvidia now! its like an ant screaming at an elephant... gamer's money is peanuts to Nvidia compared to what they are earning with A.I... get rekt annoying whining gamers, you will eat what ever $h1t I cook and you will love it (and pay for it at a premium) hah! - Jensen Huang

[@forog1]

I think any system builders will still have the education to know which 4070 is which the real problem is if you're buying a prebuilt pc with a listed 4070 in it 100% they won't specify which type of 4070 is in it on the listing.

[@johnt.848]

Even worse, Intel Inside, and that's as far as it goes in the specs.

[@forog1]

@@johnt.848 Yeah red flag if you see "Intel inside" Logo 🤣

[@TheRogueWolf]

Dear nVidia: Going from charging us more for the same thing to charging us the same for something worse is still scummy.

[@detmer87]

RTX 4000 series is almost 2 years old. It's ridiculous that they still ask so much money for a midrange graphics card. Should be close to 300 dollars by now.

[@arenzricodexd4409]

This is why legit GPU maker did not want enter pc discrete gpu market.

[@LeakyGuy]

Green, red, and blue are all shady. Time for a new color. I suggest yellow. If these companies were EU-based, they'd be slapped with fines left, right, and center. It's like US regulators don't give a damn.

[@Argoon1981]

We have the GPU market we deserve. We were the ones that went along and supported this Red versus Green "football" match.

[@MasterDisaster282]

How is this not illegal? And if it's not, why are there no pushes to make this illegal?

[@takehirolol5962]

It will never be illegal...there are plenty of regions on this planet Nvidia can sell these downgrades...

[@Pelicanzzz]

It's no different than Tide putting less liquid in the bottle and charging the same. As long as they update the weight printed on the label, it doesn't matter that it's deceptive. And Nvidia did print gddr6 on the label.

[@Son37Lumiere]

Consumer protection no longer exists in the US, scams are ignored. Nearly everything has devolved into a scam in modern society because corruption has been legalized and greed celebrated. All sure signs of the inevitable coming collapse.

[@darudesandstorm7002]

its common practice with hdds for ages and now ssds. people just dont get up in arms about them nearly as much as gpus because theyre not directly related to gayming

[@MasterDisaster282]

@@Pelicanzzz Some countries have laws against that as well... France for example, from the top of my head. They can change the weight/volume but they have to announce it.