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Personality tests have become something you can fail in East Asia, because getting the "wrong" answer can cost you a date, a job, or see you receiving worse treatment. Why has this happened, and how deep does the rabbit hole go?
0:00 Intro
2:30 Why personality tests are so convincing
5:28 MBTI in Korea and China as a social lubricant
8:30 ty Manta Sleep!
9:40 MBTI's functions + presence in East Asia continued
13:08 The origins and impact of the ABO blood test in Japan
19:06 Conclusion
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References
If you want to learn more about the psychology behind personality tests, I would really recommend Hua and Zhou's paper - their study demonstrates the links between the Barnum effect susceptibility, ego identity and the mental/physical wellbeing of adolescents with MBTI usage as well as providing a lot of insight into pseudosciences. Really really good read!
Academic references
Hua, J. and Zhou, Y.-X. (2023). Personality assessment usage and mental health among Chinese adolescents: A sequential mediation model of the Barnum effect and ego identity. Frontiers in Psychology, 14. doi: doi.org/10.3389/fpsyg.2023.10....
Narkhede, P.A. (2015). An empirical study on Blood Types and Personality. www.academia.edu. [online] Available at: www.academia.edu/31326190/An_...
Park, J S (2024). Personality as technology of self: MBTI and English language learning in South Korea. International Journal of the Sociology of Language, 2024(285), pp.35-54. doi: doi.org/10.1515/ijsl-2023-0035.
Yamori, K (2001). “Blood type theory” as social representations: Science or myth? Bulletin of Research Institute of Nara Univ., 9, 89-100. Available at: repo.nara-u.ac.jp/modules/xoon...
Zeng, H. (2023). Research on the Popularity and Impact of the Myers-Briggs Type Indicator on Young People in China. Lecture Notes in Education Psychology and Public Media, [online] 6, pp.425-432. doi:doi.org/10.54254/2753-7048/6/....
Other references:
I keep running out of space in the description lol so I've moved them all here!
docs.google.com/document/d/e/...
Visual sources:
The Yonsei Annals: • Korea’s hype around MB...
Arirang News: • Explaining the MBTI hy... , • NEWs GEN: Why MBTI bec...
핏타민 Fitamin: • [ENG] 16 유형의 MBTI가 한 공...
VOX: • Why the Myers-Briggs t...
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Thanks for watching and catch ya next time! 💫
Tags:
video essay, cultural commentary, social commentary, internet analysis, analysis video, personality tests, mbti, 16 personalities, extrovert, introvert, abo blood type test,east asia, china, korea, japan, chinese culture, korean culture, japanese culture, type A, type B blood, sociocultural essay, pseudosciences, horoscopes, astrology, introspection, myers-briggs personality test, psychology, cultural phenomenon, societal trends, eastern cultures, cultural beliefs, personality typing, self-discovery, personality traits, big 5 personality test, disc assessment, cultural psychology, edvasian, rotten mango, stephanie soo, gabi belle, not even emily, chinese with mia