Hikmet Sugoer, the Sneaker King Who Ate Ice Cream Out of Nike Dunks | The Complex Sneakers Podcast

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week, the three co-hosts talk to Solebox founder Hikmet Sugoer about his decades in the German sneaker scene, from sourcing sneakers through American military bases to helping bring new energy to brands like New Balance and Asics. Sugoer breaks down his Nike beef, his exit from Solebox, and that time Pharrell didn't recognize his own Dunks. Of course, he also addressed the viral video from last year of him eating ice cream out of the Ben & Jerry's x Nike SB Chunky Dunky.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

[@Complex]

How did you feel about Hikmet's infamous ice cream video with the Chunky Dunkys?

[@KobySneaks]

Love it. I understood why people got mad at that, but come on, it was clearly a stunt. Let the man do what he wants to do haha.

[@cheeseburgerwallet8117]

Yeah I love being reminded that I’m not an influencer or rich enough so I will never own this shoe, and this clown can ruin it by putting ice cream in it. Thanks for putting us normal people in our place. What a joke.

[@jmasen07]

We need to get JLP a lav mic or something cuz mans moves around a lot lol

[@a_shortcircuit]

Love it, Hikmet style is amazing and you can make whatever you want with your sneakers, people getting mad are more worried for resale prices that the fun in the sneaker game

[@certifiedxnikehead]

Love it, if you can do it why not!?!?

[@ahmaddanialmohammad]

Big shout out, Hikmet. Staying true to his values. Simply one of my most favorite episodes ever. The small bit of the letter shared by Matt was REALLY powerful. Praying for the continuous success of Hikmet and Complex (of course). Love always from Malaysia.

[@HikmetSugoer]

Thank you Sir 🙌🏽

[@ricardocabrera1898]

@@HikmetSugoer que vam

[@mananpatel4151]

Crazy, how we listen to em with more attention than how we sit in online class😌

[@Complex]

Stay in school 🤝

[@adrianmvp1]

Because it's actually interesting

[@aaravkhanduja179]

@@Complex pass

[@bundzofsteel4152]

Welty’s “you weren’t eating beans in the theater?” comment to Brendan is A1

[@urbaneurope]

Hikmet is a real legend in the sneaker scene

[@HikmetSugoer]

Thank you Sir

[@nextnash14]

All of the solebox 1500s are grails to me. I’m yet to own a pair but I will one day bite the bullet and get a pair.

[@HikmetSugoer]

Thank you for all your comments about the Airpods. To make this clear: I know that I am wearing them Upside Down. Usually on Videocalls I do not use Headsets. And when I listen music I use Over Ears. For this call I thought Over Ears would be too much, so I decided to use the Airpods. But they instantly fall of if worn "correct". Upside Down they hold well (when I do not speak). Hope this helps to understand..

[@thePuma09]

Loved this episode and the AirPods only added to the comedic value you brought. Well done sir. I really wanted this episode to be longer!

[@AdamMoneyUp]

Welty a real one for saying how’s it goin down is his fave dmx song much respect ✊🏾

[@marcovargas1232]

So sick that we can get schooled like this by sneaker OGs. Foreign sneaker history insane

[@KobySneaks]

Super nerd comment coming in here, I know your production crew did some set lighting changes for this episode vs the last one, and it really elevated the look of the final cut, especially the slider angle on Joe, the colouring is super on point now 👌 keep it up Complex team!

[@antonthedering4778]

Hikmet should be on sneaker shopping

[@HikmetSugoer]

Count me in! Lets do a Sneaker Shopping in Germany

[@siddhantshah8585]

Complex sneakers podcasts makes us feel so connected with these guys !

[@The_Red_Comet]

I LOVE Hikmet's Diadora collabs. I have the Eastern Bluebirds and the Highsnobiety N9002s. I think he even responded to one of my Instagram posts about them!

[@HikmetSugoer]

Happy to hear !

[@DavidBannerification]

Inspiration! Danke abi!

[@ayekaloji]

Big shoutout to you guys, making every Friday one to look forward to!

[@DwayneCarter]

This was the realest interview by far. Hikmet is such a legend and tells ist like it really is.

[@senorchewie]

This is what is holding me over till the new season of Full Size Run. Also I got a W on the Travis Scott 6 today wut wut Bring Dad to the podcast

[@habi_nero]

Everything about this episode was CLASSIC ... thank you guys for an amazing episode

[@1306sjain]

Thanks for keeping these coming on! Great to actually see unfiltered Hikmet, Dunne's reactions (HAHA), Welty's suspicion and JLP's attitude! FSR and TCSP FTW!!!!

[@LazyBones.]

First episode I've listened to and you already got me coming back with the UFC talk. Love you guys

[@a_shortcircuit]

Love this chapter and knowing the story of Hikmet, specially the parallelism with Steve Jobs and the name of the brand. Now I’m more focused and anxious to get my first pair of Sonra’s this year

[@scottrichardson6864]

Great episode! Loving this show on KZbin! The more sneaker content from Welty Dunne and JLP every week makes for a good week for sure!

[@ianzelaya635]

Great episode I love this new series

[@kenanburcu2774]

Değerini bilemediğimiz yetenekli ve değerli bir sanatçı daha ama ona rağmen bağlarını koparmayan adam gibi adam 🇹🇷🇹🇷🇹🇷

[@rawsanity27]

I love Full Size Run so much. And I love Complex Sneaker Shopping. This is a mix of both. Great podcast.

[@u-groundkickz7431]

Sick episode. I had a lot of fun watching it. Thank you guys! @Hikmet: Hat echt Spaß gemacht die Folge zu schauen. Danke Hikmet, hatte die ganze Zeit ein Dauergrinsen auf dem Gesicht, während du deine Anekdoten erzählt hast.😁🙏

[@alaskananthony4908]

So happy to finally see a video version of this!!!

[@samushunter0048]

These dudes are mad cool. Respect and props.

[@iWasBetterOffDead]

One of the few goats that stoop up to NIKE at a time when most would of folded & still did shit his way ...legend 🤙🏽

[@ondrejpencik8981]

Yes, Hikmet S. done so much for the sneaker community. He is really a legend !!! New Balance, Asics, Saucony, Diadora, Adidas, Puma....and his own brand Sonra. Really love what he's doing. I only have 2 Sonras but still. Big up to you Hikmet. Much much love. Peace

[@abhinashavit]

Hikmet is one of the legend in sneaker culture worldwide. I had the opportunity to meet him in Berlin in SchuhHS event. Luckily, won also the sonra proto ll Carbon. Sonras are high quality and premium shoes.

[@benpurser7412]

Great guest, love hearing about the european market! Eventhough Im from the UK I feel like Europes history is never celebrated enough.

[@1306sjain]

Love this :)

[@damienjeremyweir4543]

This was very interesting, crazy 🤯

[@dylinn8468]

Love these vids !!!!

[@aaravkhanduja179]

Big fan of the podcast huge fan of you Joe much love brother❤️

[@alikoc1338]

Hikmet the sneaker goat and true og from germany with turkish roots. Respect big bro. greets from krefeld,germany

[@davidneria619]

What's good joe la puma just saw you inside sole stage doing one of your episodes . Said what's up through window lol thru shaka sign at you . Bless man. From San diego happen to be walking by doing some shopping.

[@certifiedxnikehead]

Yes!! My favorite podcast back with another episode!! Question 1: What is your craziest sneaker story? Question 2: If you had the chance to get 1 pair of sneakers free "any pair in the world" which are you choosing and why?

[@alexanderhandzhiev8292]

I am very worried that Hikmet haven’t read the manual for his air pods

[@HikmetSugoer]

😂

[@Komzify]

This is definitely more important than school 😤

[@ItzzNinoOfficial]

Frfr 😁😁😁😁👈

[@supremej1486]

You capping

[@mariusbball3003]

Hikmet is what we call Ehrenmann in Germany

[@giancarlovillanueva1968]

Mr.Hikmet lives the sneaker life.

[@zackaryrobinson4124]

Shout out to the guys! Question: what are your new favorite comfort or performance technologies? These video podcasts are getting me through the loss of FSR for the time being.

[@671oneblood]

Ok... I was listening and had to come over to this just to comment. Brendan saying "Reminded me of the FIRST time I saw Snakes On a Plane." 😂🤣😂🤣😂🤣 It was a more than 1 time thing?

[@roccobonifacio7382]

Endlich!

[@jimmyjoon1]

We need Hikmet's Sneaker Closet Episode!!!!

[@HikmetSugoer]

I am ready when you are 😎

[@jimmyjoon1]

@@HikmetSugoer 🤩🤩🤩🤩🤩

[@stevenbrooks814]

Where do we submit questions?

[@nowii1982]

This guy is awesome

[@Postell]

The ben kickz shots lol🔫🔫

[@cj23cj98]

Finally someone put some respect on Hikmet Abi's name

[@AN-ku2pf]

We need a 1 hour episode of what y’all think about the current state of the sneaker culture

[@justanotherisekaiprotagoni7293]

RESALE IS TRASH HYPEBEAST BEHAVIOR INFLATING PRICES COMPANIES PUSHING COLORWAYS WITH NO STORY BEHIND EM PPL NOT LEARNING THE HISTORY BEHIND THE SHOE

[@LowheatFancyPants]

What's your "sneakerhead starter pack" of 4 shoes? Bonus points for being specific with colorways etc. And of course since it's a starter pack, consider price. (i.e. under $300 per shoe, including the aftermarket price can't be more than that since they need to be reasonable to cop)

[@shawwww]

joe la puma saying “beans??” when matt asked brendan if he brought beans into the theatre was priceless lmao

[@shawwww]

3:31

[@harryprasanth]

Respect hikmet

[@basik013.]

My Question for the next Episode is: If you can choose one Sneaker that defines who you are , which one will it be?

[@kikip.6089]

Hikmet great jokes!!! Love your humor!

[@airplug3549]

Hikmet tha goat fr

[@tonykidess]

“Beans” “it’s a meme” 😂😂😂😂😂

[@LilEmmmmmo]

His AirPods are upside down 😂

[@HikmetSugoer]

Upside down they fit a bit better..but still falling of..

[@LilEmmmmmo]

@@HikmetSugoer I feel ya man! Those things just don’t fit properly 😬 great interview , love your work 👍

[@HikmetSugoer]

@@LilEmmmmmo Thank you Sir!

[@LilEmmmmmo]

@@HikmetSugoer searching now to pick up a pair of your sneakers! But those StockX prices 👀 wow! Goes to show your great designs stand the test of time for sure!

[@LilEmmmmmo]

Every pair on sonra website sold out....daaaaamn! 🙁

[@Schminz]

Hikmet = 🐐

[@O_eazyy]

Would love to finally hear the story about what happened to Brendan and Welty in Malaysia

[@cisthej]

what is the sneaker glass ceiling? will it be reached or has it already been?

[@bestcomment5393]

😂 Some good Ice cream Tho

[@marcovargas1232]

A ma maniere 3 sneaker of the year

[@dangitsalec]

Hikmet knows about the PX coming through with the sneakers!

[@simoncrmr]

Richtig colle Folge mit Hikmet :)

[@YungGoku1]

Hikmet abi, seninle gurur duyuyoruz! Greets from Belgium.

[@HikmetSugoer]

Sağol kardeş 🙌🏽

[@thapalemexican]

Question for you guys: As creative journalists and sneaker fanatics, have you ever considered starting a brand before your success into this industry? If so, what is the first product you would attempt to create?

[@shainissa8237]

Why are people so shocked that he ate Ben and jerrys ice cream out of a Ben and Jerry’s shoe? They’re shocked because of the resell price? But like he’s said many times he doesn’t care how much they go for…shoes are made for wearing and like he’s just shown…he still has the shoe and it’s still wearable

[@SerenadeTheDead]

Question for next episode: What sneaker have you always wanted to try/own, but have not for whatever reason. For example, not bein able to due to being partnered with another brand...

[@nhlanhlazwane9465]

Hikmet Real Trendsetter!

[@Bruskres]

Hikmet Sugoer is the best sneaker designer and his brand Sonra (Next) is simply a dream

[@HikmetSugoer]

😘

[@thePuma09]

Been waiting for those 577s to drop in price lol I can forget that now. My Question to Welty, Joe, and Brendan is asking you guys to put yourself in another persons shoes (Ba Dum Tch). Say you are a high school kid in 2021. You have to wear the same pair of shoes everyday for the whole school year. What pair of shoes would each of you choose and why?

[@JohnyBoy1996]

why are the close-ups shot like a 30 for 30 documentary

[@adamday4489]

Hey guys. Question for you. You all have opened restaurants what’s your signature dish and who’s is best.

[@mauricegreene2457]

Hikmet Berlin legend!

[@PokeSteven]

My question for the next episode: How do you feel about collaborators working with different companies? Do you feel this benefits everyone(Collaborators, Brand, and Consumer)when this happens?

[@DerFresheBoyisclean]

Hikmet the goat

[@HikmetSugoer]

Thank you

[@ItzzNinoOfficial]

Yeeeeaaaah

[@sebdrost3400]

Now that you have video you should get them handsome Patta boys on!

[@briangarcell]

My question for the next podcast is : What sneaker do you guys think has more impact on the future of footwear technology.

[@YachtPapiDayne]

Bless up,I got best channel

[@liamsire]

Future episode cover the dude who bought the Yeezy Grammy sample. Explain his app..

[@josephgomez9751]

What are your top 5 all time summer shoes?

[@CYTACK92]

Question for the guys: in your opinion, which sneaker has told the best story?

[@choopachoopaaar4513]

Hikmet bester Mann!

[@Ericnaheyg]

Joe should run for next president! 🔥

[@lupemartinez4477]

I just know Joe hates when Brendan interrupts him 😂

[@jmero9693]

Does anyone notice the reason his headphones kept coming out were because that were upside down.

[@HikmetSugoer]

Trust me, they wouldn‘t hold a second if I would wear them „correct“

[@jmero9693]

@@HikmetSugoer Oh so your right i think its time for the GOAT to collaborate with APPLE and get this situated thats like have sneakers slip off your feet lets get it together APPLE.

[@HikmetSugoer]

@@jmero9693 Haha. Now we are talking.

[@SaschaReves]

sehr nice #läuft

[@lilbape]

Hikmet ist halt schon eine Legende

[@damianmcdermott469]

Joe needs to the Kiwi Boy Izzy on sneaker shopping 💯😎🇳🇿 lets go

[@TheAndler1]

Germany represent✌️ Hast nen guten Job gemacht hikmet;)

[@davidboenarjo7899]

Question, If u guys not working with complex, what would you guys doing by now ?, would it be sneaker related ?.

[@dessalectric]

AMC!!! 🚀

[@ZCV03]

What memory do you have where you vividly remember what shoes you were wearing? I.e. Wedding day kicks

[@pacoreyes5111]

What was the hardest sneaker for any of you guys to get?

[@LilEmmmmmo]

Why is his name not "Brendunne"

[@shanecover3463]

Shopping sneakers with drew mcintyre

[@steezbabycrazy4992]

Is Trinidad Gone for good ?