Hip-Hop Has an "Age" Problem..

[@duckera-4444]

If they got something to say of value , they dont need to retire .

[@flamingflamingofruit]

That's the take. Kendrick COULDN'T make Mr. Morale at 25. The issue is rappers not evolving their lyricism and subject matter with the life experience gained.There is space for that, maybe even a NEED for mature rap artists. It's only sad if a 40-year olds and older rap about finsta and purple lambos. We WANT to see and appreciate an artist's progression.

[@Kellz-l9z]

@@flamingflamingofruitthank you .. today rappers say the same thing. 21 savage, lil durk , yb , etc say the same thing they said when they were teenagers….

[@Kryssthealien]

@@flamingflamingofruit I agree. I loved to hear how "grown-up" was Jay-z's 4:44. I don't want to hear coke stories from a 50 year old Pusha or more stoner story from Meth and Red (That I love, but still)

[@CallofFreaky]

Rap needs mentors

[@glengaines4286]

@@jdotforever My acute reading comprehension skills tell me OP is not referring to the “young” rappers lol.

[@p51424]

The people that listened to Nas, Big, Em, Pac etc....are still alive. We'd still like to hear their music. You'll feel the same way about the artists you grew up with when you grow up.

[@cggc5871]

Yall geezers jus ghosts haunting us

[@skimask5911]

Let pac rest in peace. That boy is so irrelevant now.

[@WesleyWilkins-qf2ky]

I was thinking that today. I still listen to those artist and the only “new” artists I’ll check for are Cole, Thug, 21. I came of age during the era of Wayne jeezy ti gucci three 6 etc so I’ll check for them

[@WesleyWilkins-qf2ky]

@skimask5911 How is he irrelevant when so many rappers today try to personify themselves after him and still use his name in songs

[@G-MoneyBags]

​@@skimask5911 Irrelevant?? What have you been smoking?

[@Thehistorygeographyandflagnerd]

Drake has an age problem

[@snekersresnfs]

FRRRR

[@commentor2058-p4b]

Naaahh 💀💀💀

[@Luhjaayyyy]

P drizzy 😂😂😂

[@zenkaisean8710]

It's a shame Kendrick had to open y'all eyes when Drake kissed a 16 year old on stage

[@OGgracious1]

😂😂😂😂

[@FraZzJ]

Hip-Hop has a Violence and Drug problem, not a Age problem. JuiceWrld, King Von, Pop Smoke, Nipsey, Young Dolph. The rappers who were supposed to replace the greats are all gone due to Drugs and Violence. Shit's sad to see.

[@mrsam0496]

Here only Juice seems viable. The rest seem like a momentary wave

[@bizor22]

​@@mrsam0496naw the rest has unique and good sounds they stuff went fr pooh shiesty too

[@tsolgot2013]

Hell you can even put guys like Kodak and Lil pump, even though I dont like them, I know they have a fanbase.. I like stoner rap, like Wiz, Snoop and Russ. These new stoners drinking lean, poppin pills, They are so turned down and mumbling to actually understand their words.

[@Kellz-l9z]

Nip was taken out by his mans that can happen to anyone ….. nip was tryna be on a different level before he passed

[@deepz116]

​@mrsam0496 Nipsey wave bro wdym Pop Smoke maybe couldve been way bigger if it wasnt for his early death, his last work before the posthumous albumn was very good with a bunch of different approaches from what he normally do I dont think king von would've been a contender for big 3 at all but for drill he was decent

[@shubhankurkumar]

KZbin has an essay farm problem.

[@WilliamsPinch]

💀

[@vadordarth496]

This is true

[@maddflow01]

Communication has a text problem

[@lincolnsway5280]

For real. It's bad take after bad take with this guy. And others.

[@A.R_Smiff1537]

KZbin has a comment section problem

[@brugho7522]

Drake's whole thing with the retiring gracefully was a good idea but he kind of fucked that up with the entire kendrick lamar beef thing.

[@talklesslistenmore5578]

True

[@sbrooks904]

he fucked up with his last 3 albums

[@wuthurer]

People are going to give Drake his flowers regardless when he decides to hang them up. The vocal internet minority can’t really change that.

[@bizor22]

​@@wuthurernaw fr forget what they talking bout I'm giving him his flowers

[@jrfjr2253]

He'll only retire as the most successful rapper to ever exist 😢

[@HeatleyBros]

You know, we probably would not be having this conversation if ghost writers became real artists.

[@drebone1986]

Ghost writers, producers not being paid or credited, upcoming getting a fraction of a penny for streaming and everybody overexposed. Why would anyone want to be the next wave under these conditions? You have to hit the top immediately and remain there forever to get paid or find a sucker that'll pay you today cause the industry not doing it no time soon and we know it from all the testimonials of the next up wave that died off from the current wave scamming them. Hip-Hop also isn't fun because the top can be petty enough to make you stop rising under the guise of I'll put you on and then make you remove all of your current albums with a following and then say I saw that tweet from 7 years ago, you work for me and you won't ever drop another album without my approval.

[@imazaiah]

Thing is a lot of ghostwriters while having the written talent, do not have the voice for the sport fr.

[@Otis1994]

They are real artists the label take hit songs and give them to the big fish. Ovo sweat camp etc

[@WutTheWord]

The lack of new stardom in hiphop is a great reason to check out your local HipHop music scene. They need the support to develop and take that top spot if you don't want some industry plant to push garbage to the masses. Once you break the surface, you start to find real people creating real art that you crave.

[@purrfitazitgetz3365]

The internet killed that smh because artist started artist has buzzes in their CDs and interacted with fans passing off flyers and CDs networking

[@notroc8]

FACTSSSS, CHECK OUT NY SONGS TOO 😅

[@AlchemyCAWS]

Exactly!

[@SchizoSkillz]

This comment needs to be highlighted!! 💯

[@NIGHT-GAURD]

Nas makes really fire albums so his age isnt effecting his creativeity

[@gabrielalele8603]

Yezzzirr. The 🐐 🎤

[@NourKLI]

Because he is a true goat. ❤

[@cggc5871]

Maybe creativity with lyrics not sound and we DONE wit the yap rap 90s😂nah yeat goat up next sonned dat F.A.N. like how jackson storm sonned mcQUEEN💥

[@cggc5871]

Maybe creativity with lyrics def not sound baby bro☠️nah we DONE wit the yap rap 90s💥yeat goat up next sonned dat F.A.N. on "idgaf" like how jackzun storm sonned mcQUEEN😂

[@waedjradi]

Nas and the few rappers who rhyme after 40 are just gifted lyrically. Not every rapper can pull this off.

[@Bayshay]

Bro why is hip hop the only genre that tells their artist to hang it up because their old! The culture and fans are toxic asf to be honest and thats why rock n roll and country out sell and last so much longer than rap in general. Time flys, father time humbles all of us.

[@MW-3002]

I mean for rock music it’s a blessing and a curse. It’s a good thing that the music will last for generations but it’s not healthy for the genre to have 20+ year old bands headlining the biggest rock festivals whilst legacy acts refuse to retire. Younger bands need the torch passed down to them and they need to create new subcultures and forward thinking projects. They need to do something that’s dangerous and risky instead of appealing to nostalgia.

[@CzarinaHarris]

Country and rock outsell hip hop? And it’s not the Fanbase that dictates the “aging out” it’s the music labels.

[@BobBob-cx9wm]

Name one rock band past age 50 who is still putting out relevant music. There isn't one. They might still tour, but they aren't relevant anymore. Yall think hip hop is special and unique, it isnt

[@resonancetides7196]

Based.

[@Blue4626]

​@@BobBob-cx9wm they're relevant to their fans though. Coldplay is rn having tickets literally sell for 11k.

[@starzbreek]

When Kendrick retires, I'm going with him

[@talklesslistenmore5578]

😂😂

[@ajaxshipale]

you got no life for yourself

[@WilliamsPinch]

😂 hell yeah.

[@nishchaldayal419]

Wait when did he call you bruh?😂

[@wuthurer]

You’ll never know lmao. He’ll just leave you in the dark like he usually does.

[@Godking-ow8qz]

Kendrick is really the only respected, loved by old heads and critically acclaimed rapper we have of this generation, no? I would have said Kanye too but no one takes him or his opinions seriously anymore...

[@mr.equity1120]

Kanye lost all merit as a rapper for me when it was exposed that he doesn’t write his songs. He’s an excelente producer one of the bests and when he raps he is a flow master but I can’t regard him as a rapper. Rappers write their own songs.

[@user-de4zb4kd1y]

I thought Cole too but then I realize he's not as critically acclaimed as Kendrick, his albums aren't "classics" and 2024 has just not been a good year for him. Sucks cause he wanted to retire in a year or two after the "Fall Off' gracefully but the whole apology beef thing and the Grippy verse has put a stain on his legacy.

[@SocialExperiment232]

@@mr.equity1120I mean he wrote his own music for a long time. Arguably some of his best music. Just cause he’s off his rocker now doesn’t mean he wasn’t talented. He ain’t no more tho.

[@JamesSmith-ny2gb]

@@mr.equity1120 wasn’t it always known he has people write for him since college drop out? Either way his production and artistic vision was respected, he was never seen as an elite level MC

[@leddydak1d443]

​@@user-de4zb4kd1yso we gon forget he was the first rapper in 25 years to go double platinum w/ no features with 2014 fhd?

[@tyisnt]

The world has an ego problem. People identify with their skewed perspective of their identity and are so limited by their views. Sadly it seems this world is always going to strive on separation, whether that be gender, race, age, religion, etc. keeps the world from evolving in a peaceful way unfortunately.

[@KnoTalent]

This ☝

[@louaista]

Hip Hop has an Ego Problem next?👀

[@finnthedogg4521]

​@louaista we need that bro 🙏

[@tyisnt]

@@louaista just listen to Mr. Morale 😂😂😂

[@PrincessPunch7]

Well said….its sad how you’re looked at as you age. What 20 something knows anything over a 40 something? I’ll never understand the “throw away’ with elders. The things they’ve seen, been through, just that experience. SMH but the 20 somethings are listened to more? So twisted.

[@iStillHaveAVCR]

Andre saying “maybe he’s nothing” is the most heartbreaking thing i have heard in hip-hop as of the typing of this comment 😢

[@Zefo_No]

As someone who was more into Rock growing up, I've seen this trend before. Rap has been the most expansive and inventive genre of popular music for most of the 2010s and beyond, same as Rock was during the big 70s prog era. Rock was also known as a young man's game, with a lot of 50s and 60s artists retiring in their 30s, or fading from the charts, but the 70s group didn't fade anymore. They adapted to the 80s, shifting to popular synth pop, going into glam metal, or digging deeper in their own style, while still growing their audience. Then they became dad rockers that toured till someone died since the 90s, because they built an audience that matured with them, and followed them. Hip-Hop is looking to develop the same way, as the current rappers can keep on making music into their 60s, since that's what their audience wants. The caveat is that "Rock" in it's 60s-70s "pure form" doesn't exist anymore in popular music. Alt rock is coming back again, but that's mixed with metal, rap, electronic music... you get the idea. Rap will also evolve away from what "pure rap" viewers expect and will be rejected by them.

[@hugh_jasso]

Hip Hop is the only music genre you're expected to stop after age 30. Grown folks still have things to say, sit down and be humble. Take a listen to Pete and Bas, or Norman Payne from the UK... those old geezers be SPITTIN!!

[@perfectallycromulent]

Girl groups and boy bands also have limited durations before members need to go solo or retire from music.

[@LosHitman]

Funny cuz in other genres artists are expected to hit their peak in their 30s

[@LosHitman]

But mfers in rap are supposed to peak at like 24

[@kingace6186]

Nobody would ever force Beyonce to retire. So why are people hating.

[@kingace6186]

@@LosHitman And then die at 25/26. This is what people want to see. They want rappers to be exactly like Pac and BIG.

[@jmosworld332]

As a rapper myself I understand this and think this heavily regardless if not everyone fw my music I’m still tryna grow and make what I love

[@commentor2058-p4b]

Nas is still making amazing music! He's a great example of an old school rapper who is still thriving

[@ILOVEASSSSSSS]

Magic 3 inst great 😂

[@retrospecative2454]

I wouldn't say amazing

[@retrospecative2454]

Iam was amazing

[@nateooo101]

​@@retrospecative2454kd 2, 3 and magic are amazing the other 3 are good

[@ILOVEASSSSSSS]

@@retrospecative2454 yeh he has gems but his newest shit is kinda just mid ash ngl

[@SixSGMA]

Hip hop has a TRASH problem. Cole, Kendrick, and Drake have no one to pass the baton to.

[@dinkyboss]

Nicki as well. It’s like this new generation is determined to prove that you don’t need talent to make it in this industry and all they’re doing is watering down the art form.

[@LeaWilson-zc2zm]

Lil Yachty 🤪🤪🤪

[@brandonwilliams2165]

yall gotta stop leaving Wale out of the picture

[@Forever_1985]

I'd say JID is a good contender or Keem if he pops up

[@thatguy8841]

JID

[@DRACOFURY]

*Jay-Z* Has Always ALWAYS Been Disrespected By The Last 2 New Generation Of Rappers. 😮

[@guitargo247]

Facts even half of his generation don't like him. Only New York

[@mrsam0496]

Only because he lost to Nas. But Hov still has the respect. Drake is going to be affected the same way even tho his star still shines. Never lose a battle😅😅😅

[@meta_wav]

he disrespected the new gens as well though

[@AngeBiampandou]

Yet none are on his level. He outlasted ALL OF THEM. He put out 14 number one albums between 1998 and 2017 and his 1996 debut is an all time classic

[@AngeBiampandou]

​@@meta_wavHow ?

[@yyyyyy-f6m]

music doesn’t have an age limit as long as they make good music and stay true to themselves I will be listening

[@cggc5871]

Hiphop different baby bro its all about being cool a geezer is NOT cool

[@___Truth___]

@@cggc5871 At least geezers have something real to talk about 🤷🏾‍♂️

[@jdotforever]

@@cggc5871you speak for no one CLOWN. Nice cartoon pic by the way. Real “cool”.

[@cggc5871]

@@jdotforever yea cooler than ur bot pfp bozo😹

[@LosHitman]

@@cggc5871your like 8 “Geezers” be cooler than a lot of youngins nowadays cuz youngins lame asf these days all they do is scroll Tiktok and Vape then write shitty SoundCloud songs

[@Jay_Walker92]

It's not an age problem it's a talent problem...Nas has killed it with the king's disease trilogy which is something as a 32 year old I would rather hear because getting older, looking at buying a house, marriage, kids, retirement, and just enjoying life is something I can relate to vs screaming "riz" or whatever these dudes holla now.

[@tinicoleofficial]

Don’t forget the Magic trilogy also produced by Hit-Boy🔥

[@chillmugen77]

This is an industry problem. Listen to them good local guys in yall cities or smaller independent groups. Mainstream hiphop has become so mid its abysmal

[@duhduhduhdiesel1436]

It's a capitalism problem. People get a little bit of money and it gets much easier to hoard power if you invest it reasonably well

[@OGgracious1]

Them local guys are light years better than 90% of the mainstream but they don’t have the limelight

[@SocialExperiment232]

@@duhduhduhdiesel1436capitalism? Why not blame the people that have no problem throwing money at them? Consumers control the market. Take some responsibility.

[@SocialExperiment232]

@@OGgracious1I wish we could make this the mentality! People never wanna support people near to them. They only ever wanna support people who are from other countries or other cities whatever, if people supported their local music much more people could work in music without having to rely on a monopolistic industry that basically controls “art” and is keeping it down.

[@vante9588]

​@@OGgracious1 tbh a lot of local guys lack quality production and I really think that's the main separator. If they gain traction they get more money then production meets the quality of their music then BOOM they are launched into the mainstream.

[@ajtaylor8750]

I appreciate how gracefully Andre 3000 stepped away from rap because he knew he was past his best days. While he's always gonna be one of the greatest emcees of all-time, his self-awareness is a breath of fresh air within a genre where some of these guys inching close to retirement are still rapping about immature things.

[@dCa991]

That’s why his verse on Life of the Party hits so damn hard, you can tell it’s something he NEEDED to write and let out. He was rapping for himself on that track.

[@rt-rd5of]

"You 38 and you still rappin? Ughhh I'm 26 homie it's always the dubs". Game 44 and still rapping.

[@BLOXKAFELLARECORDS]

You still rapping at 30? 😂😂😂😂

[@wintermonroe2894]

Game 44......

[@wallszymusic]

Eminem just proved age doesn’t matter when it comes to making music

[@kobragangbit]

Rap is the only Music Genre with this problem.

[@coupdsantana206]

💯💯💯💯

[@412pgh2]

It aint a problem. This video has the assumption that people just stop listening to rap at 40.

[@obindim3828]

Rock does

[@marksuarez8341]

This is not true. The Rock genre is very much so going through this issue right now as well.

[@dynaa4168]

But many people still go to older rock band concerts and avril Lavigne has a successful comeback. Let's not forget MGK still makes rock music at 30+ and his album became top when he's 30​@@marksuarez8341

[@williseabon894]

Its plenty of nice rappers out there. Most of yall are only focused on who's the most popular and waiting for the industry to tell you who's the most popular.

[@dinkyboss]

What you’re not grasping is that those artists get no streams and that’s what solidifies a genre of music’s mainstream success. No shit there are great rappers but if no one knows they exist it’s irrelevant. And if only mid rappers go mainstream with the occasional exception this will spell the death of a genre.

[@jdotforever]

@@dinkybossso go support the local rappers. What are you not understanding?

[@LosHitman]

@@dinkybossgo out of your way to find underground rappers and support and push them

[@blackogjesus]

​@@dinkybosshow is an artist supposed to grow and get streams when y'all are laser focused on the niggas that's been winning for 8-25+ years straight? As an artist myself I would love to know, im praying i get a few 100 fans posting some songs i wrote, remixed and freestyled ( haven't released yet) on tiktok. I live in Missouri Springfield ffs so there's a 2% chance of me getting lucky and bumping into the right person whether he has a fan base or connections. Ppl who film music videos don't respond unless you already got clout for some dumb reason ( which shouldn't matter if I'm tryna PAY U MONEY it's not like im asking for them to do it for free outta the kindness of their hearts)

[@TheeAntisocialXxtrovert]

Are they being promoted the way they should be? Of course nobody is gonna really know who's talented if they're not getting a lot of exposure. They don't even have to work as hard anymore. Social media makes everything easier. Let's not forget what people prefer to stream nowadays. I can definitely say that has way more to do with the younger generation.

[@googleuser2480]

Younger generation lack respect for the OG's that literally paved the way for them.

[@brolteon2740]

drake hoping for a "graceful exit" is hilarious

[@checksoverstripes2498]

Small minded comment

[@tlamelokgosimalebe3119]

Drake is hear to stay😂 Most of y'all looking like clowns for hating on him now,Its getting old and boring

[@DRealPk3]

Rap is just ending its popular era, look at other genres it happens every generation.

[@SaySpawn]

HIP HOP HAS BEEN AROUND FOR 50 YEARS. IT STARTED IN THE URBAN DECAY OF NEW YORK CITY. NOW ITS SPREAD ALL OVER THE WORLD AND GENERATES BILLIONS OF DOLLARS. KEEP HATING, WE ARE NOT GOING ANYWHERE.😎💯

[@JesusIced]

its gary glitter stage of rock music, comparatively

[@alanuzcategui2591]

Honestly, yes. X, Juice, and Pop Smoke, were shaping up to be the stars of this new generation. It's tragic they all were taken so quickly.

[@kingace6186]

8:40 💀"Graceful exit" 🤣🤣🤣WOMP WOMP😂

[@Wames.archive]

the next big 3 was supposed to be juice , X and pop RIP young legends!!!

[@LosHitman]

No it wasn’t 😂

[@BoLuke]

Facts

[@Wames.archive]

@@LosHitman who would it be then?

[@ermesk]

ONLY Juice and prolly X could have stood out. Keem, J.I.D and whoever are the most talented rn

[@maliisadrable5994]

Nah let's be honest this was true for x and juice. Pop though we needed more time but dude was definitely on the pathway and had the charisma.....I actually can't think of a 3rd tbh.

[@the_petepete]

I just think rap fans are aging. And older fans still want to hear rap from their favorite artists. In the 90s and 2000s most rap fans were young. That has changed. Almost every age demographic likes rap now.

[@Blakeplaysgaming]

Fr

[@FakhruddinS]

There literally is no problem. Just like in every walk of life, there will be someone that will take the crown out of the big 3. It doesn't matter if that takes till all three of them rapped till their 40's. Clearly the listeners still love their art

[@Iam_inevitabIe]

Who TF in this world really thinks lil baby is next in line😂😂

[@filltheglass2618]

A lot of people

[@Iam_inevitabIe]

@nmn-zm2uj 🤡

[@nellym46664]

Back in 2018, a lot of people really believed that.

[@thedon0516]

Delusional, he not even better than Future or Thug. While he can rap, he too basic. Boring flows and beat selection

[@4rl0ng]

​@@thedon0516 future is ahh

[@SteeperHornet52]

People acting like 40 is already having both feet in the damn grave. 40 aint even that old, if rappers want to keep dropping let em. If the shit is good people will listen, if its not then they wont, its pretty simple.

[@danman3359]

Drake really said “graceful exit”😂

[@EikshaBisht]

Got me guffawing 😂

[@BLOXKAFELLARECORDS]

Your too old to rap only if your B L A CK. Because we not allowed to do shii . We still slaves to the monolithic mindset.

[@BLOXKAFELLARECORDS]

I think we are still slaves to a monolithic mind set. Meaning we do whatever society says is cool at that time.

[@citystars1117]

Never thought of this. When drake ye Kendrick, Nas and Cole retire who do we have to look forward to? Yeah there’s a handful that are great but none of them are consistently putting out better and better projects that hold the test of time. Someone who drops a banger but the album is a flop isn’t even close to being the same as what we currently have with the big 3.

[@TheEliteSharingan]

Saba, Noname, Dave, Loyle Carner, Rapsody, Denzel Curry, Joey Badass, Chance, Sampa the Great, Avantdale Bowling Club, Isaiah Rashad, Mick Jenkins, Andy Mineo, Nick Grant, TOBi, Tobe Nwigwe, Big Krit, Tierra Whack, Vince Staples, Navy Blue, Maxo, Sa-roc, Anti Lilly, MIKE, JID, Earthgang, Kota the Friend, Smino, IDK, Westside Boogie, D Smoke, Marlon Craft, Coast Contra, Reason, Oswin Benjamin, Marlowe, Buddy, Doechii, Add-2, Epik High, Ghetts, Kano, Wretch 32, Avelino, Potter Payper. They’re there if you look for it. 🤷🏽‍♂️

[@LosHitman]

@@TheEliteSharingansnuck in Vince staples

[@TheEliteSharingan]

@@LosHitmanyes, because he’s amazing?

[@LosHitman]

@@TheEliteSharingan mid

[@LosHitman]

And majority of the hip hop community don’t fw him

[@Kuhmodo]

Been saying this forEVER. Any other genre will have musicians come in at any age and be great. The issue with Hip-Hop though is that the industry has manipulated it to be a 'trend' and most rappers either die or fizzle out 25-27 if they're lucky to make it that far. We're just now getting to a period were people want to hear things at different ages. The younger portion of Gen Z is the start of this open mindset. They can listen to art and wisdom at any age. Early Gen Z couldn't do that. Millennials couldn't, Gen X, etc.

[@HeatleyBros]

I think everyone should just go as long as they feel, the new center will find its way.

[@chosone2]

I think part of the issue is that the labels don't want to nurture actual talent. They just want to make a quick buck off of trend chasers with an image

[@iiCounted-op5jx]

THIS 💯💯

[@spydadasinga]

Hip Hop has a TALENT problem. This isn’t even a debatable subject if you compare the skill of old rappers and the new crop. It isn’t an old head problem…it’s a new talent problem. And using Soulja Boy and 3k (who’s supremely talented but don’t wanna rap) really doesn’t drive you point home. Drake, Cole, and Dot were the last true hip hop superstars. None of the new artists have stepped up to create new timeless music

[@miguelmartin450]

KZbin has a clickbait problem 😂

[@Blakeplaysgaming]

This isn’t clickbait

[@nellym46664]

This is why I hate how popular trap & mumble rap became. It sparked a generation of rappers that relied entirely on their beats carrying them. Now that those beats aren't banging anymore we see them for the talentless hacks they are. Thus we remain in our comfort zone of established artists because the industry has lost the ability to discover and develop new artists, & instead subjects us to whoever's trending on tiktok that particular week.

[@Hattori_864]

After the 2016 xxl cypher cast, I really can't think of anyone to take over

[@mrsam0496]

Am an oldhead, started with early 90s hip-hop and XXL 2016 is my last generation of interest

[@alibanmusic1174]

The fact is the new generation all has adhd…they can’t listen to a 3:13 seconds track. They can’t take in real lyricism like Nas, Eminem, Benny the Butcher. Yes music evolves and nowadays the younger generation are more into singing and rapping to autotune, painting their nails and walking with purses lmao!! I can’t name one new age rapper I can call lyricist they all rhyming cat hat rap gat!!! I do like the new age beats but Dr Seuss can rhyme on them beats…these kids on too much drugs so they tend to listen to mumble rap …I wish age wasn’t an issue and it’s only with hip hop no other genres. Boombap is dead I agree though😢

[@chanendlerbong]

1 day later Eminem dropped a new song with Slim Shady

[@MorticiaBeaulieu]

"I'd rather be 80 year old me than 20 year old you"

[@J_Titor]

As much as this is all true, we still have artists like JID. Not all hope is lost

[@ethanshane790]

jid baby keem could step it up and be some new top dogs

[@wuthurer]

Bro JID is chasing his mid 30s. Drake, Cole and Kendrick were light years ahead of where he is in the mainstream

[@mrsam0496]

JID been out for a long while now(in hip-hop terms). If he doesn't have mass appeal now, he will never have it. Same goes for likes of Denzel

[@Jayfromthe202]

Jim is almost 35

[@joshuad24]

I fuck with JID but he will never be a superstar

[@christaylor6654]

Jack Harlow is an industry bum

[@curtislewis8801]

All the new generation rappers that we thought were going to come along to replace the current generation either died or fell off tremendously. The ones that are left got rich and got lazy and you can hear it in their formulaic music. Rappers from way back in the day weren't really retiring gracefully, they were being pushed out of relevance by the new and better rappers that were just out performing and out selling them. In the current generation of rap, the rappers that are pushing 40 are the one's selling the most, still breaking records to this day and have the best selling tours. Why would they retire when they've entered into an infinite money glitch because nobody from the new generation is good enough or hungry enough to take the spotlight from them? On top of that even if someone tried their best to take the spotlight, these guys (the big 3) are still out rapping 95% of the new generation so who tf is even good enough to take the spot?

[@Selos0220]

Might actually be the lack of creativity, fighting for something and doing your own thing. Part of the reason might actually be ( And I'll sound like 40 now) Social media, it has taken something important away from us, maybe our own thought's idk, it's complicated to explain. I just feel like we're not moving in a good direction

[@Tredecim1331]

Along with the bad taste the recent beef has put in our mouths, the deaths of the countless up and coming artists that were killed by some random beef or hometown issues is actually insane

[@TravisBlack]

So long as Strange Music/Tech keep pumping out classic after classic annually, just like they’ve been doing for the last 30 years, and continuing to deliver the best live show you’ll see, I feel like there’s nothing to worry about.

[@Thespeedrap]

Tech N9ne is in his 50s and still makes better music than these new generation Z punks got.

[@sbrooks904]

😂😂😂😂

[@facepalmf1510]

I'm not in total agreement here but I got props to this young man's rap journalism

[@carlospargamunoz1314]

feel like if those old big three leave, we would eventually get a new big three. Not right away, but past little time... Some artist would think of it as like: Now that those 3 are gone it might be my turn to get there. Im talking about denzel, JID, 21, trav, etc

[@undercover84]

Nahh … I believe someone like Kendrick will never loose respect & even he’s like 80 he can still make a come back & snatch the crown… 👑… K dot get respect similar to what PAC & Nip get… So I can say he’s already a Legend… 💙💯

[@Kadeda]

Ehh... I think it depends on who you ask. There's a lot of people that can't stand them. Some of the new guys think Pac is trash.

[@pharatrill8577]

it’s insane to think that my generation’s stars were taken away from us so soon. we’re in a weird place in rap where the industry is oversaturated with everyone being a copy paste of another artist n we want music from the big 2 (f*ck drake), but they can’t rap forever. no one that’s on the rise has shown a glimmer of true star power so we don’t know who gets the torch. until something innovative and groundbreaking is done, rap as a whole will drop even more significantly than it has in recent years

[@cggc5871]

Nah goofy theres no big 2 j mid is dookie kanye was right about what he said☠️ kendrick lamar coo but he dont got a HIM voice tbh but still fye his legacy solidified fs now💥up next is yeat he sonned drake 2 and went #1 globally over that jmid aubrey epstein song😂

[@cggc5871]

Go listen to 2093

[@pharatrill8577]

@@cggc5871 no thanks

[@pharatrill8577]

@@cggc5871 no thanks

[@cggc5871]

@@pharatrill8577 stop haunting us then wit ur dusty music ghost geezer🤡stay in dat dusty coffin😹

[@ScottieD813]

4:06 "Where do I sit?" Is another way of saying you don't know your place. How can you stay in your lane if you don't know where it is? Not only is Andre extremely talented, but he's intelligent and humble as well

[@drebone1986]

This is pointless, older hip-hop did step out of the way like Jay-Z said because it's exhausting to be popular and follow trends the only difference is that the fans followed them this time. The older gen was built on a solid foundation of quality over quantity and today's artist are too overexposed to the point of burnout and that's not even talking about beef. Snoop Dogg has been rapping for over 30 years and I still don't know his address but today's kids are so exposed that they beef with whole cities and flash their locations by accident or purposely and sometimes die before the second album or mixtape drop. Also why does people only put Rap in this box, every other genre never stops even when their voices are dying, they're still touring and some is for money but others for the fun of it. Why would Hip-Hop be different it never has been

[@Mr_Wavy]

With all of J. Cole’s struggles recently and people starting to doubt him Im saying it now “the fall off” is going to be a classic

[@melo2942]

Ok buddy

[@danielfahimislam3166]

meh, hes just not that guy I believe. I don’t like Drake much but he got his hits, Kendrick is Kendrick. Cole is not just the 3rd one but there’s a huge gap between the first two and him IMO

[@Mr_Wavy]

@@danielfahimislam3166 I’m not comparing J Cole to Drake or Kendrick anymore. But I can definitely see him making a comeback with this fall off album. J. Cole had years preparing for this album and you can’t doubt he still a phenomenal lyricist

[@Geralddd966]

If they still have gas in the tank then why not,people enjoy them a lot

[@anza2]

people who are old can still be really good, it just matters if what they make is good.

[@draydarockstar362]

Honestly music is life Fr I feel like the Oder you get the wiser your music becomes as long as you alive and love music keep it going till you drop Fr I feel like at all them mfs stoped worrying about age we could have so much better music

[@saintkevinofficial]

But Drake hasn't got wiser. J. Cole is still rapping about coochies...like let's be fr

[@RipperTheEntertainer]

Other music like rock country or reggae allow artists to continue doing music at old ages. But hip hop which is the youngest genre that JUST turned 50 seem to have a problem with older artists.

[@thomascross8339]

It would be much more accurate to say we have a problem with lazy dum-dums of all ages trying to correlate making good music with age/gender/orientation/skin color/etc instead of effort, (how many rappers even play any instrument or know anything about reading/writing sheet music AT ALL?) natural talent, work ethic, heart, and putting the music before a paycheck.

[@footbawlsamich]

I wonder if if rap is about to go through what rock/metal went through around the 2000s. The genre started to slow down, and rap began to blow up mainstream.

[@dragonbreath34]

Past generations were hungry and competitive. The fight to get to the top of the mountain bred elite success. The current generation are more content functioning in their own lanes and farming streaming algorithms.

[@Blue4626]

Old heads dont need to hang it up, the culture is just disrespectful to aging rappers. Rap is ever evolving and each gen is gonna have their own icons, but there is no need to clown old heads for not selling like they did when they debuted. At some point new fans taper off and you just have your core. Make your music for them.

[@stirfryty420]

I would love to just hear a middle aged Andre 3000 talk about his middle aged Andre 3000 life and how he’s been doing on a beat after all the fame and just chilling. All love for 3K

[@westlarper]

the internet has shortened the lifespan of a music artist down so much that it's very hard to build a long term base of support and respect in the same way you could back in the 90s/00s/10s, especially with all the one hit tiktok song rappers that come out.

[@poshdelux]

That’s why I keep telling people to quit dogging on Drake and J. Cole. We need all of them right now, three goats, we have room.

[@joshuad24]

Nah I don’t agree Drake needs to be called out for the numerous fuck shit he does. And when it comes to real MC shit Cole gotta hold that L. They did it to themselves.

[@Lukholo-ph8jy]

Have to agree, as for Drake we not even sure he writes his own music and he's being called the goat lol

[@poshdelux]

@@Lukholo-ph8jy you have to remember Drake is a ghost writer himself, he has written countless songs for other artists.. Everyone is a questionable human being even you. When it comes down to music he's got quite a bit of bops there's a reason why he's popular. I personally only know Hotline bling, lol other than that I enjoy the songs he wrote for other artists. What he does in his personal life doesn't concern me.

[@AlchemistJackYT]

No we don’t need Drake, we have Kendrick, Kanye, J. Cole, Lil Wayne, and even Eminem could be making a comeback

[@ktv9247]

@@AlchemistJackYT none of them sing

[@KDYNISTHENAME1-hd2cu]

You should make a video called "How Iggy Azalea Destroyed her reputation"

[@KDYNISTHENAME1-hd2cu]

Am I Right

[@jeremyzeeky3024]

Juicewrld, xxx, and pop smoke dying didn't help this issue at all.

[@Lamar_G2006]

How u kno they would of lasted

[@kingdomkey2888]

@@Lamar_G2006cause they all still break streaming records to this day

[@fademusic1980]

@@Lamar_G2006 pop smoke was gonna do things, juice looked promising, xxx is meh.

[@MichaelM-id3ii]

​@kingdomkey2888 Probably because of their deaths though. Their deaths played a big part in breaking those records.

[@undercover84]

@@kingdomkey2888I hate to say that but it’s mostly because they died 🤷🏻‍♂️

[@dogonjay2155]

Nas is the golden child of hip hop! Still sounds sharp and not outdated. Nas is 1 of 1. I love Andre but we still need that solo rap album.

[@humthappa7159]

Yeah the biggest problem was the passing away of X and Juice they were the future man RIP to both

[@mrsam0496]

But in my generation, BIG and Pac passed on way too soon too but we moved on later with Hov, Nas, 50, Ye and Weezy

[@humthappa7159]

@@mrsam0496 yeah we still have opium, JID but still we can only imagine what Juice and X could achieve

[@BOOMBAPXL]

@@mrsam0496 Pun & Big L where also huge losses for our generation

[@ahk7137]

Hip hop has an audience problem and the world has a standards problem.

[@SaySpawn]

I HAVE A PROBLEM WITH YOUR DUMB COMMENT. HOW DARE YOU, CRITIQUE A CULTURE THAT YOU DONT FULLY UNDERSTAND. STAY CORNY, STAY UNORIGINAL LIKE THE REST OF THE SQUARES IN SOCIETY. LEAVE HIP HOP OUT OF IT, WE NEVER LIKED THE MAINSTREAM OR THE OUTISIDERS OF OUR CULTURE ANYWAY. WE CREATED HIP HOP TO SEPARATE US FROM THE TYRANNY OF PUBLIC OPINION. THATS WHY WE VEHEMENTLY OPPOSE COMMENTS LIKE YOURS. TALK ABOUT COUNTRY MUSIC OR POP. 😂 HIP HOP IS DOING WELL WITHOUT YOU LIKING IT. 😂

[@SaySpawn]

🤡

[@Mememayhem-g1i]

Till I collapse I’m spitting this raps long a you fillin em - the goat

[@joseazevedojsm]

8:33 aged poorly !!! They not like us, They not like us 🎶 Freaky ahh ninja...

[@KnoTalent]

Great Video and topic as an 90's guy i think we need 35+ rappers, the problem is they pander to young audience instead of making music for actual adults, im sure older people dont want to be stuck listening to the same songs from back in the day, but one thing I will say is that A.I. will change that, we will start seeing new rap music that will appeal to the older generation its already happening with boom bap slowly rising back up

[@realer2748]

This isn’t just a hip-hop problem but mainstream music as a whole, the artists on top are the ones who came out before the streaming era, it’s way harder to have that superstar allure and build that unbreakable mega fanbase in the social media/streaming era which is why none of these newer acts are as big and will likely never be as big as their mentors. Whether this is a good or bad thing is up to you.

[@deepheezy]

If you’re inspired, make the music you love.

[@scullymills]

It’s weird treating hip hop as if there’s an age limit and must retire after a certain age. It’s music. It’s creativity. It’s feeling. As long as that remains and the money is there, these legends don’t have to fade away. If anything, it’s the younger generation that needs to step up lol I mean shoot. There’s a reason why we don’t want to let go of our tops because no one can compete.

[@undivided_unified]

Thank god that Em isnt willing to hang up the mic, the rhyme game needs them to keep style and quality beyond this low bar that has been accepted.

[@Luhjaayyyy]

He is done with music after the album

[@Luhjaayyyy]

He said it

[@paigeskye]

nah em should defintely retire

[@ezoloka]

@@paigeskyeno he shouldn’t

[@taylorcliff6609]

@@ezoloka yes he should and should have a while ago. He should have stepped away from the mic and more into a mentor/development role. He hasnt done anything for anyone on this label the entire time they been signed. Em hasnt changed his music in ages and im kinda over it personally. At this point i really dont care about how many words someone can fit in a bar or how fast they can go. Sometimes Em rhymes shit just for the sake of it sounding good but everyone gives him a pass because hes done amazing stuff before. i honestly think more people need to start thinking critically of Em instead of being so caught up in what he did do. Everything after recovery has been mid. Even Em thinks that.

[@chrishenson5865]

What’s happening is all the old rappers stick around for so long there isn’t enough or any chances for new rappers to fully emerge they always get shut down

[@mentallyaktive916]

Eminem Has Dropped Houdini As Of Late Bro Went Viral ...I Don't Think The Legends Are Going Anywhere !

[@RevianoReid]

JID, Baby Keem, IDK, Joey badass, Isaiah Rashad, Cordae, Ski Mask, Denzel Curry, Amine, Rich Brian. I'm sorry but I grew up on some of the old gen(Em, Big, Rakim) and current Gen like Drake, Kendrick, J. Cole, Asap Rocky, Travis etc. I think talented artist will always pop up, we just have to give them opportunity to shine.

[@christaylor6654]

Man I grew up to Em and lil Wayne but damn if this video didn’t kinda shit on Em like he ain’t still the GOaT, dudes best of album was getting Maria Carrey numbers with 10-20 year old songs

[@realamirthehuman]

Ive been saying it for a long time... I am sick of the big 3, and the 7 others that follow. I want some new mfs in the spotlight. Where are they at???

[@EazyIzzy]

You can say NBA Youngboy but he constantly nurfs all of his potential any chance he gets Playboy Carti isnt consistent at all. The SoundCloud era is Done. 21 Savage while doing great is in his early 30's now Drake Is 37 Turning 38, J Cole Is 39 Turning 40, Kendrick Is 36 Turning 37 & Travis Scott Is 33. Its looking bleak out here. There are others who have potential but guys like Baby Keem & Jack Harlow wont be enough i feel. I think Lil Baby had the potential to take the reigns but he's not hitting...it's scary to think about.

[@jeffhardy8742]

It’s not just in hip hop, everyone in everything is getting worse in quality and effort. Blame social media or AI, but originality and talent are lost. The goats of the future are going to be mid compared to the goats of our past.

[@Viktuz.Thaddeus]

I stepped down for a reason

[@diondremoore6359]

People are just too lazy to find new shit. I’m constantly finding new young dudes making great hip hop

[@spaghettieata]

Name some! I’ve been looking :(

[@itsyezterday6350]

@@spaghettieata lil tecca, cash cobain, nav

[@diondremoore6359]

@@spaghettieata Kenny mason, Jalen Santoy, keni can fly, Pell, Angelo Mota, and mister novela…just to name a few I could go for days

[@diondremoore6359]

@@spaghettieata Terrell morris, Qari, mal London, Witchitaw slim

[@kyogre342]

13:29 why did bro try and sneak uzi there 🤣🤣🤣

[@ArdRaoul]

X had the drive and ambition to grow even more and be considered the new top if he was still with us, my opinion

[@xt0FLx]

no one to replace cole and kendrick and thats the problem

[@thehoff1307]

Unfortunately, people can say what they feel but ultimately there not retiring until there master says so. These artists are OWNED

[@KevinTierney]

Kendrick himself said in "The Defiant Ones" how "hip hop is a young mans game" in 2017. 7 years later I wonder what he thinks because he really is on top now.

[@tasenova2717]

The industry has an "authentic" problem. what the whole beef was about.

[@Viktuz.Thaddeus]

👁👁🍿

[@TheEliteSharingan]

When you only look to who is mainstream, of course you’ll think hip hop is dying. It’s not that hard to just look for people who are underground or semi mainstream.