how a $1.45M/mo ecom brand makes ads that convert

[@noneof5892]

Yo Dante. For the product / market research doc / taking notes, I learned from Nick Theriot, and he learned this from another person, is that when taking notes Is to also include, “key visuals” Example for the dog bed, If researching on TikTok, Take and mark down ‘key visuals’ (vids that went viral key visuals. Ex: dog sleeping on dog bed , dog looking happy on dog bed staring at camera with tongue out, etc It may be “simple” but it really plays a key part in scripting and ad creation Hope u found value in this, cheers

[@TimpanoDante]

Love this, thanks for sharing

[@ecomwithfrederik]

Bro you're really living up the christmas spirit by dropping this level of sauce man. Truly appreciate you bro, merry christmas

[@TimpanoDante]

Appreciate it sir, you too!

[@grayfuego]

better than any course

[@manny-ds6rd]

facts

[@TimpanoDante]

Glad to hear it, that’s the goal 🤝

[@ColbyEcomOdyssey]

Love the video! Thanks for breaking this down - huge value here for me.

[@TimpanoDante]

Glad it was helpful!

[@hiraeth5]

Christmas came early. Thank you bro

[@TimpanoDante]

Happy holidays!

[@cedricborrelli]

Another absolute heater 🔥

[@Xivi1337]

cant thank you enough, dante. this is golden! I wanted to ask, do you think at first hire - I could hire someone who is a creative director but also a creative strategist? i.e - finding creators that resonate with the brand/target demo, get them on board, manage them and send them briefs/concepts that he/she made? Or do you think it's better to divide those two? At least for the beginning. important to note this would be my first hire atm

[@TimpanoDante]

I have my creative strategists do both atm, so yes completely fine

[@Xivi1337]

@@TimpanoDante thanks! what would you say is the key difference between a strategist and a director? when does a brand need a dedicated director and strategist? (as a separate "hire")

[@borke9624]

Amazing content! How much is a good budget to start with Ecom?

[@TimpanoDante]

Id recommend 3k+ probably

[@vincentkr1710]

Can you share the miro template?🙂

[@TimpanoDante]

No sorry, these are internal processes and for clients only

[@vincentkr1710]

@@TimpanoDante No worries Dante, valuable stuff, thanks.

[@TimpanoDante]

Of course 🤝 Let me know what other topics or content you want

[@fw.Kamali]

Respect bro

[@r9z381]

please share the miro file

[@MiguelSanchez-vv3xp]

Besides UGC creators, you use AI UGC or image ads?

[@TimpanoDante]

A little bit, but 98% + is UGC atm

[@zothandosimon900]

Hey Dante I saw alot of other people suggest buying a verified Business Manger to avoid Facebook bans is this something you recommend for a business you want to run long term?

[@TimpanoDante]

No, don’t need it

[@hdbsidjjk]

How exactly would you run ads while testing then? Onboarding a boatload of UGC creators is more like scaling w/ a verified winning product no? Thanks for the huge sauce by the way, big insight ❤

[@TimpanoDante]

I’d still invest into some of your own UGC content

[@vz6235]

Make a video about creatives, ad copy, and how to avoid or work around ads getting rejected.

[@noneof5892]

Bro did u not watch the video the whole video was that 😂. Creatives & Ad copy is literally from the market research You udnestand your market the copy and creatives come to you 😂😂😂😂 You don’t “create angles nor ad copy” You simply ‘connect’ the words you found based on research and your target audience. And if ur ads are getting rejected there’s something fishy going on.

[@noneof5892]

Y’all r the reason why 0.01% of ‘dropshippers’ succeed. You expect you just “copy and paste” stuff and earn a bag.

[@TimpanoDante]

What in this video did you want to see that I didn’t cover? Maybe I can add it in a future video But this video is all about making creatives

[@vincentkr1710]

You can also use this for still creatives and ad copy. Same principles.

[@vincentkr1710]

Good stuff man 🫶