How Authors Can Convert Followers to Buyers on Social Media

Many authors struggle with what to share on social media that will truly engage potential readers and turn them into buyers. Senior Marketing Manager with W Publishing Group Katherine Hudencial says authenticity is what helps her nonfiction authors increase their readerships. She encourages her author clients to be organic, raw, and personal on social media, and to avoid being overly promotional.
For faith-based authors, especially, Hudencial pushes them to be as personal as they are comfortable with to allow followers to get to know them and trust them. This makes the authors real people who aren't just trying to sell, but trying to make a connection. When authors are too transactional or promotional on social media, it doesn't help authors or their publishers, she says.
Find us online!
Website: www.authorlearningcenter.com/
Facebook: / authorlearningcenter
Twitter: / authorlearning