How Coca Cola Lost India (And How They Won Her Back)

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Coca Cola founded its first bottling factory in India in 1950, just 3 years after India became independent. But soon after, India turned to socialism and began nationalizing many private companies, including Coca Cola. So how did Coca Cola escape the claws of India's socialist government and acquired 60% of India's beverage market share?
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#CocaCola #India #History

[@BusinessCasual]

⚠ 📣 *MAJOR ANNOUNCEMENT:* Business Casual is suing KZbin. We have just published a feature-length documentary about our case. It is being censored. If you are a fellow creator, you need to watch this. ➡ kzbin.info/www/bejne/anrEgJiMnL9grcU

[@amit_bisht]

Fun Fact : When coca cola reentered India, it bought Indian brand Thums up which was most popular brand at that time. They did so to kill it so that coca cola could replace it. But when they did so, the market share held by Thums up was distributed between Coca Cola and Pepsi. To regain that market share back they had to relaunch Thums up again. Still today Thums up up is one of the most consumed drink in India alongside Coca cola, Pepsi and Sprite.

[@MrSivansuresh]

I love thums up over coca cola and pepsi.

[@andychauhan6544]

Thumps up is much better.

[@ricehair8807]

Having a toilet is much better

[@amit_bisht]

@@ricehair8807 Ok. We will have Thums up you have whatever you find in toilet. To each his own.

[@lool12366]

@@ricehair8807 Yeah we have more people than toilets. And you have more racism than sense.

[@pranjaljha8754]

me:all soda are same! Pepsi:am I a coke to you?

[@JitenderKumar-rp4lu]

A Turkish person will read "coke" as "joke" because he "c" sound in Turkish sounds as "j".

[@meismax]

Unhealthy.

[@sanketadmane5075]

😮😮😮

[@saltysoysauce954]

omegalul

[@aaddiis45021]

To be honest I had only purchased Pepsi when thumbs up and coke were out of stock.

[@chrn22]

this is probably the first mention of PV Narashima Rao that I've seen on media foreign to India. too bad that he doesnt get enough credit for the liberalization as much as he deserved in india

[@theindianagenda5819]

Eh, P.V Narasimha Rao was still a more or less puppet of the Gandhis who had opposed liberalization, he only did it because the forex reserve was running out and the economy was in dire straits as one of our major tranding partners, the Soviet's economy had collapsed.

[@sauaravkumar4664]

It was DR Manmohan Singh as finance minister

[@sauaravkumar4664]

@@theindianagenda5819 yeah only Modi is a prime minister in the history of India. I used to be naked evertime bcoz of poverty before 2014

[@theindianagenda5819]

@@sauaravkumar4664 I never denied him being a Prime Minister. He was PM but he was not in charge. Also the Modi govt has done some good things and have had their fair share of problems as we can see. Only time will tell if Modi's promises materialize or the economy sinks.

[@Dark-ki7lf]

You should learn more. Narshima Rao or Manmohan Singh didn't want liberalisation. They wanted a big loan from IMF as Soviet Union collapsed and India was heavily dependent on Soviet Union. The IMF put the condition over loan that India will have to open its economy. I love IMF 😍

[@door-to-doorhentaisalesman2978]

Coca-Cola expanded to India because of Skillshare.

[@ironside7527]

@@revivedcc1279 Yes Price is-$2 billion

[@kamalabhujel6676]

Ur name nice

[@user-pj7zj6wz1l]

Socialists didn't lose, they just changed their politics in 1991. Congress was in power in 1977 and 1991. They had to change because India had reserves for only 2 weeks of imports in 1991, and it was one of the requirements for IMF loan. Now the reserves is over 400 billion.

[@JAKphoenixify]

The 70s were a really dark time for India.

[@jaishreekrishna9333]

Bcoz soviet collapsed 1991

[@millennial3001]

@@JAKphoenixify not dark we can say tough Times

[@hardrock342]

Please make a video on AMUL. It is world's largest dairy chain

[@lutalica1686]

Interestingly, I'm planning one on Amul. Even though it would be more focussed on the iconic Amul girl. But still good to see that there are people for this kind of content.

[@sombamrara8420]

@@lutalica1686 I'll be waiting for it then..!

[@shubhamsonawane5716]

Lutalica I'll sub to you

[@satisfied8779]

i am also waiting for it.

[@tariqkhanPathanKabuliwala]

Nope. Check your facts 🙂

[@joachimpetersen2301]

The fact that only 10% had access to safe water shows the incompetence of the Indian government whilst coca cola managed to get there product to 90% of the population is genius.

[@theindianagenda5819]

@Another One Are you talking about current GDP or the GDP back in the 60s. I highly doubt that even in the 60s Coca Cola Co. had a higher revenue than India's GDP. Also yes the governments of that time were incompetent and the govt till the early 90's was controlled by the Nehru-Gandhi dynasty. First it was Jawaharlal Nehru, then Indira Gandhi(Daughter of Nehru), then Rajiv Gandhi(Son of Indira Gandhi) and even today the great grandson of Nehru, Rahul Gandhi is a candidate in elections but seeing as their incompetence in governing for 3-4 full decades Congress today soesnt even have 10% seats in Parliament while the Bharatiya Janata Party, which is a subsidiary of the Janata Party which formed resistance to Indira Gandhi's dictatorial rule and then came into power after she lost the next elections.

[@Andy-em8xt]

@Another One India shot itself in the foot by embracing socialism and protectionism (China too till 1980). Anything before 1947 could be blamed on the English but remaining poor 70 years on is all on them. Singapore, equally poor at the time (also a former British colony) became a first world country by pursuing the exact opposite policy. "you make profit into a dirty word and Singapore dies" - Lee Kuan Yew

[@updown9697]

@@Andy-em8xt Singapore was never poor

[@ninthcrusader2355]

@@updown9697 It was poor. So were South Korea and Hong Kong. Capitalism helped them. India chose the path of Socialism

[@apoorvbansal6590]

@@ninthcrusader2355 india was too diverse and big to embrace capitalism..choosing capitalism then would have meant becoming western lackey which we werent prepared to be

[@SumanRoy.official]

Now that you have mentioned India, watch your views goes high

[@avigeek]

xD

[@zingzang6615]

@shirlentsu 发noyami your english sucks

[@bhoomishukla8143]

@shirlentsu 发noyami lol.... I cant stop laughing at your "ENGLISH"

[@karandullet380]

shirlentsu 发noyami well most of them are curious bunch who wanna know what their nation is doing in this place

[@srajandikshit7590]

सही पकड़े हैं

[@themoddingprodigy577]

The Coca cola truck you showed in India was in Kolkata. I live there and have seen a similar truck in front of the same background and billboard. Might be that exact one also!😂

[@kgd9725]

Is it a Cinema Hall ? Some রহস্য ?

[@ZacharyLaid]

I saw a documentary in India where the cab driver once used Coca Cola and engine fuel and it actually worked!

[@randomsht9836]

@@shiblyzaher ikr lol

[@falconellirk901]

@@shiblyzaher too drink lol

[@t0talschad3n]

@Long Schnozzed Tribesman are you serious? Coke is way more expensive then Gas

[@Ramxie35]

Long Schnozzed Tribesman oil is thicker than coke. Coke burns out quickly

[@randomsht9836]

@Long Schnozzed Tribesman yeah lol even though coke is more expensive depending the oil price but at least v would heard of it in the web atleast!

[@lohitbhambri7615]

Fact : Where ever Coca-Cola goes Coca-Cola is their best selling product but only in India Coca-Cola's best selling product is not their flagship product. In fact best selling soft drink in India is Thumb's up which is a product of Coca-Cola

[@yeahnoway111]

@@SurajSinghTomarArya this video literally told that lol, coke bought thums up so now it is a cocacola company product

[@pascalausensi9592]

The only one? What about Peru's Inca Cola?

[@yoppindia]

@@yeahnoway111 coca cola aquired product!

[@V1kram]

@@SurajSinghTomarArya @lohit bhambri is still right and you just wrote the same thing they did.

[@V1kram]

@@karthika560 I would like to get a source for this claim Doesn't sound true.

[@VivekTiwari03]

The pre-Rao congress really was a demolishing factor for India. First they broke down Tata Air, which could today have been a world-class airline. Then, they cracked down on foreign companies like Coca Cola. These companies had to wait for 30 years to enter the Indian market.

[@nuclearrdx4045]

Hmmm....not a demolishing factor. India then was a protectionist economy meant to develop india's socio-economic base. It worked, maybe not 100%. But it worked for what it was supposed to. It developed the basic infra like electricity, edu institutes, connectivity etc. The current gen is benefitting from it post 90's eco liberalisation.Analyse the past within its context.

[@otomackena7610]

what about the banks, HAL, etc

[@otomackena7610]

@@nuclearrdx4045 No nationalisation actually destroyed many things it should have left few things untouched like BAnks ,Tata air, HAL should have also deregulated many industries defence,Automobile,Communication,Broadcasting etc etc

[@artman7780]

Air India is such a failure.

[@otomackena7610]

@@artman7780 Air India is curse it even effects the entire aviation industry of India. Air India keeps entire aviation industry in India in bad shape. Its bad for the economy .

[@gandhisur2494]

In that 60% of coca cola, at least 75% sales are of thumbs up

[@sanchitmehta6513]

+ maza also

[@arishtanemi-by6fi]

That iconic photograph of Late George Fernándes raising his hands while chained. Epic stuff.

[@LiableFX]

Your videos are a sooo interesting!! 🔥🔥🔥🔥

[@gondo2k2]

Love your videos very thought out and intriguing. I have watched them all thus far and hope you going forever! I thoroughly enjoy learning about everything. So thank you!

[@milfbangerbhabhilover9771]

Amul the taste of India~ 🇮🇳♥️🥛

[@phoenix4939]

Great Explanation!!!!

[@user-yr4cm7qz1f]

Incredibly informative.

[@centpushups]

Felix from Re:Zero surprise Cameo

[@samc2450]

Great video. Keep it up 👍

[@Sahajabaithakhyd]

Excellent videos bro

[@DK-ul3lo]

My history teacher should learn from u lol 😂 . Love from India 🇮🇳

[@Babumoshai..]

It happen when you bunk Your class

[@ironside7527]

@@Babumoshai.. 🤣🤣

[@jomac_ph]

Great content! Thanks

[@Vman_95]

The video editing and presentation on whole new level 🤩

[@akshaykaladi]

Great content! You missed the whole coca cola survival story after reenterting..they purchased thumsup and tried to shut it down as it was directly competing and dominating the world's favorite coca cola..but then public moved on to Pepsi which forced coca cola to get back thumsup which is still the most popular cola..

[@LkdSamte]

Excellent documentary!!

[@Bhatakti_Hawas]

You forgot to mention how Coca Cola bought Thums Up & tried to bury it : At first, Coca-Cola cut advertising and production for Thums Up to drive customers to their flagship brand, but soon realised that Thums Up customers would turn to Pepsi instead of Coke, were Thums Up withdrawn from the market. Instead, Coke decided to use Thums Up as a rival brand to Pepsi. (from Wikipedia) As an Indian, Thums Up>Pepsi>Coca Cola in terms of taste

[@sanchitmehta6513]

Thums up>Limca>Dew>pepsi>Coke

[@NVCR1989]

Could you do Vodafone, MAC and H&M? Great job so far. Thank you. keep it up =D

[@nishchaiydakhane9846]

Great content always ✌🏻

[@Andrei-ur3ee]

2:53 is that a anime cat girl?

[@ankitchoudhary9858]

Mascot of an Indian company

[@TylerSolvestri]

In all Business Casual's videos there are anime girls hiding somewhere.

[@theghostofspookwagen4715]

>cat """"""""""""girl"""""""""""""

[@pritsingh9766]

It's a mouse

[@jawadahmad425]

I likes your video. Could you tell me which software you use for your videos. specially which editing software you use

[@samuelchidera4683]

Well done "Business casual'. I have been enlightened a lot by your posts. Can you do something on Pixar and Dreamworks too? I am looking forward to seeing it.

[@666Kudos]

Damn... That is inspirational...!!!

[@flock221]

imagine thinking that because a company is successful they should pay for improper infrastructure

[@subhampadhi2393]

The fact that those local brands i.e Thumps Up , Limca , Maaza etc made a buck or two was a great thing. Also, they are still relevant. Maaza is the highest selling beverage in India in 2010 - 2020

[@AkashBharadwaj]

Great presentation

[@patw.6567]

another nice video to enjoy.

[@AnimeBallsDeep]

Been watching this channel for two years. Time flew

[@elprofesor8571]

Yoowwoowowwwwhhhh....BIG FAN HERE.

[@Odyvers]

thumbs-up👍

[@SchokoAprikose]

I learned alot thats fells good

[@ayushnarang4354]

Why General Motors failed in India twice??

[@sanchitmehta6513]

This is better

[@kiranp5611]

George Fernandes 😍 You guys should do a video on Jio that is the biggest success by an Indian company ever !!! They came from zero and caught the 2nd largest market share

[@emperor_ra]

2:53 *that newspaper must be interesting I wanna read the article about the trap lol*

[@sohail7796]

You simplified the story soo much you could have told entire story it's really interesting

[@cholententertainment6516]

Good video

[@anurgaprasad123]

DAMN I LOVE BUSINESS CASUAL FOR THEIR ANIME REFERENCES!!!!!!!!!!!

[@shashwatshrey9248]

LOL, I DIDN'T KNEW THAT LIMCA AND THUMBS UP WERE INVENTED IN INDIA!! AND I LIKE LIMCA AND THUMBSUP MORE THAN COKE!!😅

[@Harinathpillai]

Limca smells like toilet cleaning solvents

[@ebubeawachie]

Brilliant video

[@ashajain7652]

India = views

[@hihu7200]

America is the same. Coke is everywhere. So is Pepsi. There are also lots of specialty sodas now. They are regional and heritage brands.

[@shirishpanwalkar]

Coca-Cola was kicked out by the Government of PM Morarji Desai and Mr George Fernandes who was the Minister of Industries at that time, and he was strongly opposed to the freedom given to many of the foreign companies operating in India at that time. Hence it will be incorrect to blame the Government of Ms Indira Gandhi for the ouster of Coca-Cola from India.

[@lharshithrao]

india being a socialist nation at that time, under indira gandhi opposed many western companies to do business in india as they were not just exporting capitalism but also their inflation .USA or western countries or WTO wanted us to use dollar for international trades and become a liberalized economy (according to WTO definition).But india being USSR close aid didn't want it .In 1971 during pakistan war USA was supposed to attack india in the name of helping pakistan,but indira gandhi rushed to USSR and made a deal .Then USSR agreeed to send their forces if USA interferes . But subramanyam swamy all these people ran to USA during emergency took money from them ,and changed course of the politics in india

[@jullytablan]

Wrong. It was in the time of Indira Gandhi.

[@thewackyvalentino]

It's all true. You know much details about India than Indians. Love from India

[@alexandrexavier3273]

Please do a video on the Great Depression. I love your teaching method and its a subject that its not widely explored outside th US.

[@trideba1132]

The void that was created in 1977 led to the growth of several indian industries including the IT Section...wipro,Infosys etc got the golden period to grow...

[@JustinY.]

2:53 Why is Astolfo in the newspaper?

[@loganmacgyver2625]

he is into anime traps. older videos have felix in them

[@SachinYadav-vh6in]

Hey Justin.

[@arthurg5966]

This guy is fing everywhere.

[@James-fw5ew]

Justin, y?

[@theSato]

It's Felix, not Astolfo. @Logan/Justin

[@shakespro10]

You should do more Asian companies like Honda.

[@seraphine5703]

Please make your video long....👍👍

[@akj10000]

it can be used cleaning liquid for toilet bowls

[@spanherss4026]

Love your videos..can anyone tell what software he uses to make these amazing videos.. anyone??

[@dice4572]

Primer pro, after effects

[@spanherss4026]

@@dice4572 thanks bro!!

[@dice4572]

Np mate

[@rayyanali9757]

He kills me how he said "Coca-Cola"

[@WPaKFamily]

2:55 Found our favorite catboy again

[@grelymolycremp7838]

A bit concerning that local brands just get destroyed by Coca Cola and allowing little entry into the market.

[@boriskuzmanov7253]

Nice

[@erickr6400]

Always nice to see local stuff at least putting up a fight. Seems like in Brazil something similar happened: Brazilians preferred coffee, tea, and Guaraná, the national soda. There are many brands but they are all made from guaraná, a fruit from the Amazon. Coke had to do some very heavy investments to take off

[@SandeepKesh]

I have loved most of your videos. Quiet descriptive and perfect sync with the timeline. But in this case I find it somewhat hard to believe the statement "90% of Indians had access to Coca-Cola while 10% of the Indian villages had access to safe drinking water" the latter being true though. Perhaps a nuanced or silly understanding of India's real socio-economic conditions by the bureaucratic aristocrats.

[@ranjan1270]

thank you

[@hashiramasenju3377]

In PH all kinds of SODA are being called COKE😂

[@facundogimenez7529]

Was that Felix on the newspapers?

[@technophiliac2282]

Sikhs gave Indira Ghandi her share of Coke.

[@bletwort2920]

Gandhi*

[@tstanmoysamanta]

Don't need to boast about a Murder.

[@chiragrawat1020]

@@tstanmoysamanta assassination*

[@maarg9049]

Lolzz

[@nischaln9529]

Good for india

[@mindripperful]

Oh, say! can you see by the dawn's early light What so proudly we hailed at the twilight's last gleaming; Whose broad stripes and bright stars, through the perilous fight, O'er the ramparts we watched were so gallantly streaming? And the rocket's red glare, the bombs bursting in air, Gave proof through the night that our flag was still there: Oh, say! does that star-spangled banner yet wave O'er the land of the free and the home of the brave? On the shore, dimly seen through the mists of the deep, Where the foe's haughty host in dread silence reposes, What is that which the breeze, o'er the towering steep, As it fitfully blows, half conceals, half discloses? Now it catches the gleam of the morning's first beam, In fully glory reflected now shines in the stream: 'Tis the star-spangled banner! Oh, long may it wave O'er the land of the free and the home of the brave! And where is that band who so vauntingly swore That the havoc of war and the battle's confusion A home and a country should leave us no more? Their blood has washed out their foul footsteps' pollution! No refuge could save the hireling and slave From the terror of flight or the gloom of the grave: And the star-spangled banner in triumph doth wave O'er the land of the free and the home of the brave. Oh, thus be it ever, when freemen shall stand Between their loved home and the war's desolation! Blest with victory and peace, may the heav'n-rescued land Praise the Power that hath made and preserved us a nation! Then conquer we must, when our cause it is just, And this be our motto: "In God is our trust": And the star-spangled banner in triumph shall wave O'er the land of the free and the home of the brave.

[@lutalica1686]

Shit.! There goes the idea for my next video essay. :( Thanks though. I couldn't have made it any better. :P

[@kulfu270]

wait, so only 10% of the villages in the country had clean water, and the priority went to taking down a company?

[@JAKphoenixify]

Yep, the Indian government is one of the most corrupt in the world.

[@hj2711]

@@JAKphoenixify no it's not

[@jaysuryaece1528]

I am used coca cola in toilet.it's work perfectly 👌👌

[@oneforallah]

LMFAOOOOO

[@littlemoutha9998]

Coca cola is poison to body. Evil western drinks. mwbahahahaaaasses

[@bhavikbhatt8346]

@@littlemoutha9998 I know right. We farmer use it for insect killing

[@littlemoutha9998]

Did you know coke steal fungible water from indian people who die of thirst, why india govt allow it?

[@nerd_alert927]

I didn't have toilet cleaner at home yesterday, so I used a can of coke. Toilet is sparkling clean now.

[@AnuvabMarik]

Business Casual taught me better HISTORY... Than my School!!!!

[@tstanmoysamanta]

That's the Tragedy

[@souravchakraborty4571]

When cocacola came back to India they threatening their biggest Indian enemy 'Thumbs Up' to sold themselves to cocacala until they serve free drinks for a year. This complete killed a pure Indian brand. Now a day thumbs up is still more popular than cocacola, even after becoming a cocacola brand.

[@cliffton_f]

Should have mentioned more about thumbs up that's an even more interesting story

[@user-hl6sn4jk2k]

2:52 how coca-cola won India back

[@Snowy123]

2:55 ahhh yes I remember that day in 1975 when they declared a national emergency due to the lack of Japanese waifu in the market. It was front page news.

[@rajmulay4062]

after re entering local brand like thusup given tuff computation and still it is...

[@hansonkewl2377]

Interesting, can you also do a video on how Coca Cola broke into China market?

[@iamdylannn]

Thums Up for Coke! 👍🇮🇳

[@avigeek]

lol

[@CEKROM]

2:07 That's extreme =O

[@abhishekKumar-lr4hs]

Limka thumbs Up and especially Maaza are the very good 💓

[@despairgaming6669]

Even at this moment it's hard to find coke in the town I am , where Pepsi and others have made their way.

[@Burn0u7]

Мислил ли си да направиш видео за някой българин? Естествено нямаме личности / компании от калибъра на другите в канала ти, но видео за Буров примерно или Евлоги и Христо би било супер. Поздравления за канала.

[@omegamelody6947]

Do you have pepsi and Philippines? Especially on that winning - losing crown issue. I'm not sure if it's considered a scandal. If not, please make a vid thank you.

[@udayrathod3786]

Make one video on Amul a co-operative company

[@arvindyadav6767]

Please make a video on america growth story since 1950

[@CommonCanc]

Make one on Amul

[@rickbhattacharya2334]

2:51 just when Felix from Re zero appeared in ' The Hindu ' at that time ??

[@MegaRazzzz]

Coca Cola used some underhanded business practices to gain market share in India. When some Indian cola brands refused to sell out Coca Cola started buying large quantities of their products which were packaged in glass bottles and smashed these bottles en masse so that they couldn't be recycled. These smaller cola companies started hemorrhaging money as they were now forced to manufacture new bottles to replace the smashed ones and eventually went bankrupt. I miss Campa Cola and Gold Spot. T_T

[@ivanl.6797]

The steady way to steady voltage, animal ears.

[@TonyStark-tn5en]

Smallest video ever in business casual channel!!!!

[@saiki1989]

Could have expanded a bit more on the ThumsUp story

[@apurvchaturvedi]

One word : Thums up

[@ptptpt123]

Amazing that world class channels like you cover India fairly regularly.

[@cnp6501]

Thumsup was there much before the thumsup(like button) from facebook

[@lurkergggg8759]

why is there a anime catboy on the newspaper at 2:54?