How Ferrari Accidentally Created Lamborghini

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The INSANE Story of Lamborghini - the tractor tycoon who built Lamborghini cars after an argument with Enzo Ferrari. Lamborghini vs Ferrari would then be an ongoing business battle. But this is the true story of Lamborghini and Lamborghini's history, and how a prisoner of war (Ferruccio Lamborghini) ended up building a very successful tractor business, and then pivoting to start a new company selling luxury sports cars. This Lamborghini mini-movie is an epic entrepreneurial underdog success story, of how Lamborghini built a billion dollar brand from scratch, and became one of the richest men in the country through his innovation. But of course, as with any good business story, expect plenty of drama on the rise to the top! On MagnatesMedia we look at big company stories; documentaries on business stories and how they built their company and got so rich. This video covers the story of Lamborghini - but turn on notifications for more big company business movies!
Ferruccio Lamborghini is the man behind one of the biggest luxury car brands in the world. But what most people don’t know about him is that before he started making supercars, he actually had the biggest tractor company in Italy. And what even less people know is that before he was a tractor tycoon, he was a prisoner of war. Ferruccio’s engineering skills are what helped him to create some of the best tractors in the world, but an argument with Enzo Ferrari is what made him change course and set out to create the best supercar in the world, leading to a huge ongoing battle between the two men.
00:00 The Story of Lamborghini Begins (Prologue)
02:51 The Tractor Tycoon (Chapter 1)
06:32 The Ferrari Feud (Chapter 2)
08:56 15 FREE Stocks (Amazing Sponsor Deal)
09:56 Engine Full of Bricks (Chapter 3)
13:09 Disaster (Chapter 4)
14:49 Legacy (Chapter 5)
He was rejected by Ferrari, so he built Lamborghini.
How A Fight With Ferrari Created Lamborghini
How a war prisoner created Lamborghini
The Tractor tycoon who built Lamborghini
Lamborghini: A Business Built on Revenge
The War Prisoner Who Built Lamborghini Out Of Revenge
How Ferrari Accidentally Created Lamborghini
How a war prisoner who made tractors created Lamborghini out of revenge
The Untold Truth of Lamborghini: From Revenge to Riches
The War Prisoner Who Built Lamborghini Out Of Revenge
How The Man Who Was Rejected By Ferrari Built Lamborghini
Lamborghini's Secrets: Revenge, War & Tractors
Lamborghini: How To Make BILLIONS From Revenge
DISCLAIMER: This is not financial advice. I may receive a commission on affiliate links used. All content used within the parameters of fair use. Please view our About page to contact us.
Paid sponsorship enquiries: [e-mail]
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Good guy John

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Yes.

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@MagnatesMedia Somebody read my list 😅

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Scam

[@youtubeboi855]

@@TddyC75 It's not a scam, this is a legitimate and verified company. Also, magnatesmedia (john) himself pinned this comment as can be seen above.

[@pabloandrew38]

Probably the only person in history to disappoint his father by becoming an engineer instead of a farmer.

[@GrimRplayZzYT]

This comment couldn't be much truer

[@AMINOMMA]

@@GrimRplayZzYT It couldn't be more untrue. A lot of traditional communites, especially back in the day would not consider that a good move.

[@spacetimegeezy]

@@AMINOMMA yea I was about to say this..lol u were expected to take over the family farm back in the day

[@aadi2134]

🤣

[@anubhav2089]

So true

[@bad_money]

"You buy a Ferrari to be someone, You buy a Lamborghini when you are someone" - Ferruchio Lamborghini

[@winchester289]

Got em

[@khaledfareed5081]

Lambo > ferrari

[@johnlewis8934]

Apparently, Frank Sinatra said this, not Ferruchio

[@oneipete]

And in 1995 BMW made an ad saying almost the same thing " When you have made it in life you then want a car that shows you have made it and so that is why so many buy a BMW".

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How are you putting out content so fast?! At a meta level, I'd love to learn more about your scripting and editing workflow!

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Redbull

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He said like a week ago that he was working on multiple vids at a time, so 3 would come out within like a week after a month-long dry spell

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Has to be a team of multiple editors

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He starts several projects at ones and works on them for several weeks.

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Google

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KZbin finally recognizes your valiant efforts in editing, passion for research and extraordinarily well put documentaries. Your channel is finally approaching a million sub. Thanks to all subscribers.

[@codenamemr.v7462]

It was interesting to see the changes Lamborghini had gone though all those years. Ferrochio was a visionary and innovator who sadly had to sell his company due to rough economic backlash. Glad to see he lived out his life with a successful business on the side and good to those who bought the company and turned it into a well known brand today . Great content as always MagnatesMedia.

[@roverwaters3875]

Enzo sold his automobili company before Ferruccio

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We watched the video bruh why you explaining it

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One of the most underrated channels to date, definitely "the infographic show" type channel potential but business focused. Cant wait to see the growth progress to a million subs been here since 50k. Would love to see this channel dabbel into the animated video scene. Other than that, very good job!

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The elongation of the end word of most sentences makes it annoying to watch. Quite off-putting,

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Infographic show plagiarized another video so completely that I quit on them.

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@@Spacehog1981 Just as well, all they're making right now are war and terrorism vids.

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Lies again? Serie A Leader Foreign Language

[@largol33t1]

I worked in a store one time and used Lamborghini's story as an example of why you should NEVER treat your customers badly. Look at what happened to Ferrari. I truly believe if Enzo had not snubbed and insulted Ferruccio Lamborghini, we wouldn't see Lamborghinis on the roads today.

[@TheMogd0r]

I've heard this story told probably a half dozen times and yet I knew you would illuminate aspects I'd never heard and make it exciting and fresh. You're an incredible researcher, but a truly next level story teller

[@kenkioqqo]

Please do a documentary about the history of Pagani. Knowing how great your videos are, I know you would kill it.

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That's a great idea, Koenigsegg would be really interesting too.

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I've been waiting for a cinematic done story about him for ages. Who better to do it than MagnatesMedia?

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This channel is one of the best channels on KZbin. I’ve learned so much from watching these videos. Including marketing tactics, past and present Titans of industry, and major keys of business. I value this channel, the quality of videos, the content covered, and the pure passion behind everyone. Thank you for your dedication my man!!

[@j.r.g3548]

Ferruccio will go down in history as the greater engineer BY FAR in terms of technical innovation that positively impacted multiple industries. Enzo Ferrari was a master marketer and salesman, but also RACER and will be remembered more for his contributions to Formula 1 racing than consumer vehicles. Early on Enzo decided on an exclusive clientele and viewed consumer car sales as a means to fund his Formula 1 team...which on average has netted more $$$ a year than almost every luxury car brand on the planet since the 70s. Lamborghini vs Ferrari as car companies is like apples to oranges, so I really like how you focused on the men behind the two brands. Really does the comparison justice. Great video!

[@j.r.g3548]

I also LOVE that you included the tractor pulling contests. NO ONE believes me when I tell them that Lamborghini was the first, and started that entire genre of vehicle competition.

[@roverwaters3875]

Enzo Ferrari was NOT a master marketer and salesman that would be Luigi Chinetti he was the man who kept Ferrari automobili afloat

[@77.88.]

The first Lamborghini had 4 cams and a long, long timing chain, you could not get the cam timing correct because of the length of the chain? This was somewhere in Circa late 1960's ??? My partner Angel Panari came to the USA in I think 1962 he was a mechanic on the Ferrari Formula Race cars, the San Francisco Ferrari dealer snatched Angelo up and manage to get his Green Card without any problems, we became partners in 1967, Angelo was the best mechanic and partner I have ever known, he passed away in the early months of 2022. He was the one that worked on the first Lamborghinis that arrived in the Bay Area he was the best Ferrari mechanic in the USA in my opinion, it was a pleasure to work with our Italian and South America mechanics every one of them was top drawer... God Bless you my friend!

[@PlayFull-B]

I'm motivated by this, and by the way nice editing like how you took scenes from other movies and made them like it's a real biography because they relate to the story of Lamborghini ✊🏾😃👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👌🏾👌🏾NICE!!🔥🔥🔥🔥 Just wanna say keep doing it because it's GOOD.

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This guys is Jhus Great at his work. I got inspired by his work and i also opened up an KZbin channel. Hoping to get better at my production jhus like him

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@@demorbe-official Where er did you get the idea that the word “just” is spelled as “jhus?” I’ve never seen such a misspelling before. Heh.

[@bredsheeran2897]

Bro I couldn’t take him straight when he said “the young Lamborghini”

[@SilentKnight43]

Fascinating video and well put together - but I was slightly disappointed by no mention of the iconic Countach and its place in the Lambo history. It really put Lamborghini on the map in popular culture - spawned posters on every teenager's bedroom wall in the 70s, featured in Cannonball Run movie (among others).

[@RayShellz]

I think that the Countach was the most iconic until the Murcielago... that was the model that really put Lamborghini on the map, in my opinion... with an honorable mention to the Diablo of course😂🤣

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By far best channel ever. You don't know just how much I love MagnatesMedia. Even just the voice is perfect the everything is peferct. My fav thing to do is get some food and binge watch this gold. So entertaining YET educational! God I just love these videos omg.

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Would love to see MICROSOFT and their total monopolization!!

[@MrMeowTheSecond]

This is why it has always confused me that Lamborghini is now German owner, and almost makes me slightly suspicious.

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Wow this is my area of interest...I REALLY LOVE SPORTCARS😍...Thanks a lot Magnatemedia

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Sorry I'm late lmao I had my notifs off but there back on now keep up the work MAGNATE GANG 💯💨

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thanks for all the amazing videos every day!! i just hope its not too much on you. take your time and try and avoid burning out. while it may be fun to get all this attention making things you like make sure you equally like making the videos! i hope this helped a little. thanks for these amazing videos!

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Omg verified no reply 😮

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John you're a machine! Love ur works and take care of yourself man

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Great videos, Keep up the diligent work🏎

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Another top notch production mahn!

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John dropping videos back to back to back. Man keep it up!

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I love this channel, thanks for the entertainment and stories

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This is the most underated channel ever!

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Dropping banger and after banger this man

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Great show, lad.

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Love your quick uploading ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️

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Did you edit this one yourself? Your latest videos are ridiculously well edited. Would love to learn how you make them! (I'm sure hundreds would buy a course on it!)

[@souvikmitra6161]

I think he said in a recent video he's making a course on it so...stay tuned.

[@luisandujar9982]

The worst part is that enzo will never know he lost and he won’t know either

[@NFSBeast2365]

One of the biggest rivalries in motoring history

[@AndreaGrippi]

Please do a Story about Olivetti! Its a crazy story with intrigues, espionage, the earliest computer (that was actually italian) and the CIA interference.

[@evo957]

tuff beans how the most replayed part is when the ad is over

[@marcogarza3720]

We need more people like that to work on this new model 🚗 cars

[@user-do3hh2fv2g]

I am surprised you didn't talk more on the Countach which was the one everyone here in the US thinks about the Cannonball movie, and you also have to say that Chrysler buying the company had a lot to do with the development in the V10 and the Viper. Which Lee Iacocca was loosely still with Chrysler at the release of the Dodge Viper, but had similar feelings about Enzo.

[@mariano7699]

Amazing editing 👏 👌

[@lyricaesthetic4324]

Damn ferrucio's skills is a blessing in disguise it saved him alot from being a front line as a soldier during war into being a mechanic which is more safer and put his his life into less risky position of dying

[@ikayshustletv844]

I'm so in love with the fact that you give us content everyday, please continue to do it for us.

[@FreshGuava161]

Producing such well made content might be very daunting. Let’s just enjoy the peak in productivity while it last.

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This is Jake Trans second channel

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If it's fine for him then it's fine

[@dna8269]

Dude he will burn out beyond belief if he did this daily. Don’t hope for that lol

[@ikayshustletv844]

@@dna8269 true

[@chemdog73]

I m here after watching the movie, the Miura was label one of the most beautiful car, is well earned, beauty car

[@green_beard]

would love to hear the story of ferrari. Such good vid

[@zerooneonetwothree1872]

Much less interesting story 😄 Better cars to this day (my fav car is LP640 btw but ferrari is simply better) What is interesting about Ferrari is they have a rich racing history... And presence 😃

[@2black90]

Amazing amazing documentary. I must join your channel.

[@paulsonaksones]

They still make them tractors, the grand prix series from the 90s is very good, i know as a family member has ine

[@MarcusEKure]

please do another video like this on ferrari!

[@DaToxicJay]

16:42 big fancy car brands should be thankfull to videogames cuz we all had that one race game with super cars like lambo, audi, ferrari, bugatti and more. And some of these kids grew up and became rich and bought their dream cars.

[@lamborghiniuniverse9095]

I wish the company's manager would know how much I love the Lamborghini Urus and advise all Lamborghini lovers to buy it because of the basics of the perfect car, strength, aesthetics, prestige... Lamborghini is the flower of this universe 100%

[@secretbunnyninja]

8:51, killer music. Might I ask where to listen to the entire piece?

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Very engaging style! 🍺

[@etto4425]

I’m gonna assume you practiced saying Bologna since the pronunciation was near perfect 😂 👌

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yooo your work rate is rapid and the quality of these videos is unbelievable! keep up the good work❤️

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Renaissance always happens from Italy . Great country .

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You should release one of these for every single car company founder

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Magnates Media forever!

[@hi6go7]

Your pace of video production is insane!

[@triplexd]

great video as usual

[@KhaledH0]

the young lamborghini sounds so funny

[@jauntywizard3671]

love these videos , but do you always have to disrupt the story in the middle for sponsers . i know you need them but maybe toss it around between videos , you know mix it up the sponser locations . just a thought

[@HungryBoy88Years]

Very interesting that title and thumbnail is changing almost daily 😅 I just think that it's just the algorithm that just doesn't want to recommend this video, nothing wrong with it or any different from the other videos imo

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It’s amazing what can happen when egos and tempers flare.

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Mad respect for your thumbnail game that’s legit one of the best ones I’ve ever seen

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I am getting addicted to your content❤

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Just Fire 🔥🔥🔥

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Nothing like a feud between two rich guys to start the most luxurious and iconic sports car brand. Lol

[@pavanjeeth7740]

Next video (a rather underrated topic) : How Lamborghini created Pagani

[@aegisofhonor]

legend has it that Enzo Ferrari made a similar quip to the President and Ford when he said "you make boring little cars" which pushed Ford to produce the legendary Ford GT in a "take that Ferrari" move.

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I literally watched this channel grow over the last 2 years. I'm so inspired and impressed with the persistence and dedication he has shown on this channel and providing quality content. Simply amazing 💜

[@Pranay.K]

The original title was: how an engineer fired from Ferrari created Lamborghini

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视频做得非常棒，如果能把中间字幕去掉，相信观看量可能增加几倍以上

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The lesson here is that success is just one insult away.

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📌Do what everybody else is doing if you are okay with only having what everybody else has.Information that will pay you everyday, you've got to stop saving all your money. Venture into investing some, if you really want financial stability. Choose to grow and elevate your mind by studying audios, videos, attending conferences that will give you the edge!

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@@andysyaputra1787 In situations like this,I always recommend to people on getting guidance at least from someone that understands price action and all that while you strive on improving yourself by watching videos and learning fundamental analysis.

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Please do more car brands! There are so many cool stories behind the automotive industry and I would love to see you cover them!

[@anti-ethniccleansing465]

I love the car manufacturer Henry Ford the most. This is because he tried to help humanity by educating them about a plague that has been forced upon us for eons. He financed the Dearborn Independent newspaper to put in depth articles about the problem in it, and he used to put thousands of copies of the Protocols on people's cars.

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Thank you

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Holy! Another video from MagnatesMedia! I'll watch it tomorrow. So happy

[@itsalanmckee]

Love the thumbnail!

[@CSharpDCS]

LAME GHINI

[@j.r.g3548]

In actuality - Volkswagen NEEDED that Lamborghini purchase, because without it they may very well have gone under after their global "clean" diesel debacle and subsequent fines. They paid $1.5 billion in fines in the USA, about $1.2 billion in Europe, and another $500 million in the US sitting in a class action settlement fund - so about $3.2 BILLION in penalties JUST in the US and Europe. With an average revenue of $250 million a year since 1998 when VW acquired Lamborghini, that puts that acquistion's NET (not revenue) value around $4.5 billion - which I imagine is pretty close to the total fines paid GLOBALLY if not less.

[@tracksphantom540]

please do Koenigsegg next.

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You're putting out content so fast. I loved it. I'll recommend your channel to a lot more people.

[@211hennessy]

I am super excited to learn about the history of the man behind the most popular car...Your content is all I want to watch on KZbin

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⤴️⤴️⤴️ 📥

[@edwinmagdaleno3453]

New money idea Ferrari vs Lamborghini

[@thesovietvorona1007]

Mr. Lamborghini is why I love my Fiero so much. Poor man’s lambo right there.

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Top notch content

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MagnatesMedia=QualityVideos

[@2kh_oq]

9:21 thas a nz flag not aussie, but as a proud kiwi myself, i accept the shoutout 🙏

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I need both of them

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Great video, but What was the wine company 😂?

[@bonkand]

my dad told me his story with ferrari a long time ago, and it was a really cool story! Greetings from 🇮🇹

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oh no, that moomoo too good to be true in auburn has spread to sponsors

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I freakin love these videos

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Bro used New Zealand’s flag to represent Australia LMAO

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Your videos are epic

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I hat how in the sponsorship when he says Australia HE PUTS IN A NEW ZEALAND FLAG

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Alfa romeo led to Ferrari- Ferrari led to lamborghini- lamborghini led to pagani

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dude how do you create all this content?

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lately you've been churning out videos en masse 💯💯🤙keep it up