how have fashion brands reinvented themselves to stay relevant? 🤑👜📱

the way fashion brands reinvent themselves for each up and coming generation has always fascinated me. in today's video we take a look at some popular brands from coach to crocs to louis vuitton who've undergone rebrandings during the 21st and how they went about it.
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[@avakell8595]

if tiffany leans into the ballet-core, old money, aesthetic that is so popular right now, i think tiffany has a defintely chance to become popular with younger people, they also defintely need to get some lower-priced items that teenagers can actually afford.

[@liv-uu1fi]

That's what I was thinking! Elegance of Gen Z is not gone, Anya Taylor Joy, Lily Rose Depp, Emily Alyn and more are all revered for their coquette/balletcore aesthetic and influence which could totally work if they got some of those celebrities to model for them. Although I would like more diversity but I doubt that.

[@liamniki1488]

Love this

[@sammiranda516]

yes it would be so cute if they had little dainty charm bracelets and chokers or something of that sort. the “not your mothers” campaign seems kind of… dated and out of touch. we are all currently digging through our grandmothers closets to find cool vintage pieces.

[@sophie-sanichigo5856]

@@liv-uu1fi Elle fanning too!

[@neymarwife5707]

This would be the smartest idea however the reason they stopped selling the chain necklace was because it was so popular among young people and they were scared they'd loose their older clientele so they stopped selling it and they might still want they same

[@kelseyainslie5305]

the part where the celebrities talking about luxury brands being available for poor people felt sooo awkward for some reason…

[@sams3015]

Yeah, like Nikki made it natural when she was like “I’d love this as a teen”

[@alenyaus]

it was so patronizing and self-congratulatory. "the peasants can experience our luxurious lives for a minute now ❤️"

[@ariadnaisdead]

yeah it felt like "ohhh poor people lets give them a minute of luxury, is the only one that they will have in their entire lifes" 🥺🥺

[@phishlipsable]

right? it was offputting and cringy yikes

[@gildanonofyabiznez6430]

@@alenyaus Exactly lmao

[@aestheticcat8976]

Over the years I've learned fashion styles never truly goes out of trend, at some point the style or clothing items returns and then becomes trendy once more. The next thing is everyone is wearing the items because it's on trend, or a certain style and so fort. Same for hairstyles such as the chunky highlights which seems to be popular now, hopefully it makes sense. 😂

[@ashlismith8596]

I agree

[@eilisbirthisel]

Yea. A really good person who talks about this is Jenny Mustard. She does a lot of guides on what to avoid in trends (aka anti-hauls) since they'll probably go out of fashion really fast, and a lot of guides on what to buy instead.

[@mikayla7260]

I’m only 21 and I can tell that, so much of things now you can see select things from the 60s, 70s, a little 80s and some 90s. It’s like all the time we just pick and chose the things we like from the past that’ll work for us now, but then say it’s a new style when it’s kinda a decade mishmash

[@Cloverfr]

I can bet my ass the thin eyebrows are coming back, just not as insanely thin as before, it went from THIC, to fluffy, to natural, thin it's the next big thing.

[@aestheticcat8976]

@@Cloverfr Funny enough, it's picking up heat. 🤣😂

[@Dieandernfrau]

The fact that the price of the Tiffany necklace has nothing to do with the product but more so the intended buyer just says everything you need to know about luxury brands.

[@totally_a_spy]

Exactly and it's just one reason people run to fast fashion

[@Commentator541]

And this is why I consider them to be trashy. Same for all of the hyped up brands. Tack tackity tack tack. I don’t want to be dressed like a drug dealer.

[@AC-bk1jg]

@@totally_a_spy uhm noo? They are sustainable brands which aren’t designer brands

[@AC-bk1jg]

@@Commentator541 i don’t think drug dealers dress like that lmao

[@cymbamcreynolds8838]

Stuff like that is annoying. We're told that quality tends to cost more but too many brands inflate their prices for the image of quality and luxury so you can still end up with crap. You really have to know stuff about stitching/ fabrics and inspect items personally to know the quality. Not to mention, online shopping makes it easier to find clothes that fit your style and body, but you can't inspect them before buying.

[@ariadnaisdead]

the tiffany's one is hilarious i bet they thought something like "these teens will think that we are cool now, i mean we are not your mothers old jewerly, we are cool and new" and then made the entire brand advertising look like a parody of themselves its literally SO hilarious

[@monikakavaliunaite8017]

Also I feel like the "leave my mother out of this" graffiti isn't actually anger, but instead just a tease that has some meme possibilities

[@basicbaroque]

You can't upset the mother's who are the ones buying their teens the jewelry. I can't believe nobody thought of that, but I guess gen X is the forgotten generation.

[@virginijar2907]

I mean how stupid you have to be to shit on your own clients

[@AnimeOjou]

Its very "How do you do, fellow kids" for a demographic that isn't against older stuff purely because its old, out-of-sync with the vibe that they generally give off, while not really accessible to those that aren't already customers.

[@gildanonofyabiznez6430]

@@monikakavaliunaite8017 Honestly if it was put of anger it would be super dumb

[@st3458]

I’m honestly fearful for the next generation to bring back 2011-2016 fashion

[@juliaostlund9360]

Right????? Like I'm technically gen z but I'm old enough to remember that shit and even participate; for THEE love of god pls no.

[@Luna-dh6yt]

I always hated this 2015 fashion era , everyone wears black or white and skinny jeans with boring hairstyles and a lots of makeup

[@danielbergonzi7319]

Social media killed fashion. 2010s has no distinct look to revive

[@higihagaa]

@@danielbergonzi7319 yes there is, you just lived through it so it seems there weren't any

[@juliaostlund9360]

@@higihagaa if by distinct look you mean tacky conservatism

[@JeziKrislarenmenou]

From what I can tell, Tiffany & Co. is trying to steer itself away from the lower (read: more accessible) end of luxury. This is a huge mistake, in my opinion. Part of the appeal of Tiffany is that it's equal parts accessible and fantastical: you have the Return to Tiffany line (the bracelet was The Item™ when I was in junior high), the engagement/wedding line, *and* the haute joaillerie. I think they should follow Coach's lead and create a (relatively) more sustainable/upcycled line, e.g., using recycled precious metals and/or vintage stones. There are plenty of ways that brands can remain relevant and appeal to a lot of different people from different walks of life while staying true to their artistic vision, but it takes savvy-and this video more than demonstrates!

[@chrystianaw8256]

It's not a huge mistake, it's a pretty smart move

[@MONET8iAM]

I find it interesting that while doing this, they have somewhat marketed towards younger demographics. They recently (a few years ago) made ASAP Ferg and Elle Fanning brand ambassadors, and his photographer gf Renell Medrano has done shoots and campaigns for them. They both have ties to streetwear, and in recent years high end/luxury brands have been partnering a lot more with streetwear brands.

[@toomessy]

I don't think they're gonna last, and I'm glad. They're very unethical as a brand. Literally performing modern day slavery in other countries to be able to get those diamonds.

[@lunar686]

Recycling precious metals is one of the most brilliant ideas I’ve heard 😊🌸😊 I absolutely love upcycled and preloved jewellery and I think Tiffany&Co could really bring a more luxurious edge to that market, and definitely more sustainable for fine jewellery rather than costume jewellery to be on trend...feel free to update this thread when your heading up their next campaign lol! Truly that’s such an awesome idea beautiful 🥰

[@dva5610]

@@toomessy they will last. They make too much money. They have a brand value in excess of 15 billion - 5 times the amount that prada does

[@gabbyvelasquez3767]

Coach's rebranding was really amazing, like I remember being a kid Coach was so in, I had my little coach wallet and my mom would have all these Coach purses. But as I entered teen hood, I think we all started eyeing up Kate Spade and Coach started to look old and tacky. But their rebrand gave them life again, I look at their designs now and im like this! this is what i want to wear! the pillow tabby is THE bag to have right now. it just brought on a coach revival.

[@dva5610]

Except for the fact that they haven’t revived as much as they have planned and are still floundering.

[@toomessy]

Coach's rebrand was amazing! Them making Selena Gomez their ambassador back in 2017, probably helped A TON too. Especially in the sales department.

[@kt_jpg]

I agree!

[@t-tap9109]

Ngl I find coach to be much more sleek

[@dva5610]

@@toomessy Selena did nothing for them they were still a flop.

[@janaekelis]

Tiffany may not last long. with people criticising the ethics of diamonds mining and marketing, and their main clientele dying soon (literally). theyre gonna have to drop some prices.

[@sighcantthinkofaname]

I agree I think there's always going to be a market for "real" diamonds, but personally from what I've read a synthetic diamond is almost indistinguishable, and moissanite is very similar. The real stuff is way more expensive and relies on slave labor, so I'm gonna pass.

[@toomessy]

I hope they don't last much longer! It honestly makes me sick that rich people keep supporting that brand as If they're not literally exploiting South Africa, and doing modern day slavery there. Don't even get me started on the ones who wear their Blood Diamond necklaces...are you serious?

[@birez6625]

I’ve noticed as I consume (via KZbin) a lot of luxury content features more ads for “real diamonds” aka mined diamonds and I think the shift to even antique and second hand jewelry is a significant enough pivot that these companies are very worried.

[@flo-floflo4151]

@@birez6625 yes definitely agree that antiquing is the way to go with jewelry high end or even costume jewelry

[@janaekelis]

@@sighcantthinkofaname same here! but factor in the economy and maybe there wont be as much billionaires left in the future to purchase their stones. also the rise in buying other, cheaper stones. tiffany has got to change something if they wish to stay

[@snowytiger]

I wanted to scream when I heard the celebrities talking about Versaces collaboration with H&M. Was it really meant to be available and affordable for the masses? I remember those events that were a huge deal for bloggers at the time, so it was all over the internet. And the clothes always sold out instantly and they were never affordable compared to H&M's regular prices. So it was still only a small elite group being able to afford it. And some things were bought just to be resold for a higher price. Idk, to me that isn't really inclusive. It bugs me that people with money has no idea what is actually affordable when they say "now everyone can afford luxery" - no we can't and it already sold out! 😵‍💫

[@rosieevans8960]

similar to the Simone Rocha x h&m collaboration from last year, it sold out so quickly and yet it seemed like every big name influencer had got sent a piece to promote, and now the only way you can find them is people reselling them at huge price increases :(

[@SLone3251]

Yeah and the collab piece prices aren't considered "cheap" if you are able to snatch up anything. Things are like $200+. (Someone correct me if I'm wrong.)

[@d818581dd]

stop complaining and get rich.

[@oompaloompa6221]

Brands like Baby Phat, Juicy Couture etc should just sell the same stuff they did in the early 2000s. Ppl are selling their old designs for insane amount in depop. I don't get why they have to reinvent it

[@baby.nay.]

I had the coolest baby phat stuff I really miss it …. Saw some of her new stuff and was like meh

[@LennyCartwright]

They haven't reinvented themselves, they've just been waiting for the trend to come back around so they can cash in, and with trends coming and going this fast, soon enough the 2010's will be "vintage"

[@xavierdomenico]

Pls no

[@eilisbirthisel]

Ironically, it already is. "Tumblrcore" is coming back, and it's bringing all the really toxic Tumblr trends that people saw surrounding artists like Lana Del Ray. Hopefully, it's going to be a little more mentally positive and body positive be you really can't be sure.

[@mclar468]

It already is :/

[@xavierdomenico]

@@eilisbirthisel Um Lana del Rey was/is scrutinized for telling her story. Her music is divine, but that’s besides the point. I haven’t seen anything 2014/tumblr girl-esque around me. Could you please inform me?

[@8link]

@@xavierdomenico u may not see it in person, but the trend is quite active on the internet specifically on tiktok and instagram from what ive seen. and i do like lana's music but some of her lyrics may romanticize lolita (the novel) and toxic relationships which are somewhat essential to the sad tumblr girl aesthetic

[@caridadchang7895]

Personal opinion, I think that the Pearl necklace has a better chance of sticking around than the silver necklace, simply cause pearls are forever elegant while Big chains can be hit or miss

[@sams3015]

On the Burberry point I like to add that the TB (Thomas Burberry) monogram that they introduced a few years ago was an attempt to make it younger but at least in Britain it’s seen as tacky & try hard. Burberry trench-coats and a lesser degree scarfs are still iconic and it’s one few coats I can think of that is still on most luxury wish lists. I feel they should re-position as a “classic piece” type brand, something you’d buy and wear for years if not decades. That would speak their aristocratic association and there is ways to diverse and make the brand grow while still positioning is as a classic especially as minimalism and eco conscious buying is very in right now. Like luxury with heritage and consciousness

[@AC-bk1jg]

They have cute pochette bag which i think is a classic piece

[@SLone3251]

Agreed. Their block-print font change for their brand to "modernize," in addition to that whole "plaster "BURBERRY" over and over on everything a la Balenciaga was a nosedive to me too. Stick to being a classic brand -- and stop burning unsold merchandise and recycle it or repurpose in your stores for displays/art or something.

[@vi0223]

totally agree with people that the “not your mother’s tiffany” campaign was a blow. my dad took me to tiffany where he bought my mom’s ring and it was a beautiful experience. i definitely think that tiffany jewelry has the potential to be passed down from generation to generation but it certainly needs a makeover

[@fashionfirst_]

Honestly in the rise of Mcbling or “trashy y2k” fashion I think a limited edition collection of the older styles of juicy couture and Victoria secret pink would be a big boom. I also think seeing more older makeup collections that were popular back in the day be good. Maybe having a company like NYX do there own spin on 2000’s makeup with lipgloss and roll on body glitter just to name a few

[@CatWearingHeadphones]

As a head’s up from an English fan: “CHAV” can be quite a derogatory term. CHAV = Council Housed And Violent. It’s often used as an insult. America is a very different country, but an American equivalent is maybe “ghetto” or “ratchet” or “thug”. “Chav” is a fashion category now on things like Depop or Pinterest, but it’s from middle class kids dressing up as kids from poorer background, be it in their daily lives OR at “chav” parties at uni.

[@sams3015]

I’d argue it’s closer to trailer trash, hillbilly etc as chav’s tend to be white while the “American” words above are usually targeted at Black people both in the US and the UK.

[@CatWearingHeadphones]

@@sams3015 trailer trash is probably a little more fitting, but hillbilly isn’t. Chav really isn’t just a white thing. It’s mostly about fitting the “look” and life circumstances. UK Grime culture, a diverse but mostly black scene, is heavily linked to “chaviness”. Road man culture is called chavvy, and I’ve met so many backgrounds of road man. Haven’t heard “ghetto” or “ratchet” used in England much, more “gangster”. Maybe that’s changed after I grew up.

[@isalewis722]

I have a British friend that says incomprehensible things to me. One of those things is “posh people” saying “ra ra where’s my bacci” and I have literally no idea what that means but it feels related to this somehow…

[@kitthekat1612]

Also English here, and from what I've read the term predates that backronym by nearly 100 years to 1860 when it became uses from the Roma term chav/chavi. Only in 2010/2011 was it referenced in connotation to that acronym from a preexisting slang word, not as the source of one. And I would tend to agree with others here that it's more akin to trashy/trailer trash.

[@helenajeyne]

@@isalewis722 lol here's a translation: ra ra = basically a phrase used to make fun of posh people here, baccy = slang for tobacco that pretty much only white private school girls say

[@raisethebridge]

i like to imagine designers watching this and hastily scribbling down notes for everything said in this video

[@haylierouleau]

I really believe Yves St Laurent could do really well with Gen Z. Especially pulling inspiration from the iconic mod color block dress or the dramatic blazer.

[@sophiaserror]

I first heard of Vivienne Westwood from the anime Nana in like 2006, and the brand's punk-esque cool factor has been fixed in my mind since then EDIT: lol ok you covered that in the video

[@toomessy]

Knowing your demographic is extremely important. From age, to gender, to accessibility, to even...country. A lot of people underestimate how BIG the differences in trend can be in some countries, states or even some cities. What may be popular in the U.S, may not be popular in Russia. So, companies like Google will suggest/recommend things based on the analytics of that country.

[@toomessy]

For example, where I'm from, uggs and crocs are NOT a thing at all. You would never see anyone walking with that outside, but on the other hand, It's quite popular in the U.S. If someone had woken up and decided to start a crocs store where I'm from, It probably would fail MISERABLY. You need to know your demographics. Sometimes, you have to force yourself to fit and try to squeeze yourself into that demographic. Maybe, by selling flip flops and tshirts along with the crocs.

[@shenadarling50]

@@toomessy Cros is very popular in Jamaica. It is like literally in every household. I don't like how they look personally I like classy looks or sexy.

[@reneethommo]

Just to point out, Juicy couture has been doing lots of collabs especially their iconic tracksuits and other variations with Urban outfitters since around 2017 and has been thriving with younger millennials & gen Z! This is in the UK not sure about anywhere else.

[@key1853]

it’s starting to slowly die in the states

[@ohmanholyshiteu1869]

im from poland and juicy couture is SO popular here nowadays especially for people who have y2k/bimbo aesthetic or even any aesthetic as a cute loungewear

[@livia4288]

In Sweden literally everyone has it

[@bee-pw4xz]

i don't think it ever really took off here in the uk tbh

[@mollywalker5790]

Like Burberry, Juice Couture died out because it was associated with "chavs". I am seeing a comeback though in the UK

[@LaniSahulga]

Heaven by Marc Jacobs is so smart about advertising. They know it's just as effective to use a handful of micro-niche internet celebrities that have large followings due to their eccentric style as it is to use one A-list celebrity. Their marketing and clothing lines are so enticing! its crazy to know when a brand is targeting my exact demographic and doing it well

[@dooby5833]

Exactly! too many brands just end up appearing as cringy whenever they attempt to appeal to gen z/young millennials but Heaven is doing it perfectly & i think it’s popularity will definitely continue to rise if they keep doing what they’re doing

[@imcomingforyou.3245]

@@LaniSahulga what does this have to do with anything

[@LaniSahulga]

@@imcomingforyou.3245 lmao i accidentally commented to the wrong video/thread

[@muunprince1992]

In today's fashion era im glad people are more experimental these days due to the rise of social media. We got influncers and other creative individuals got to share their fashion ideas/looks to a lot of people to any platform. As well as due to the pandemic people are craving for nostalgia more which is why scene kid, twilightcore, ect is coming back this fast even though it hasn't been 20 years. I see this era as an opportunity to make something unique as we take inspo a lot from the past for the next big era.

[@Xblackjckqueen]

idk about america but here in the uk juicy couture is THRIVING like you can’t walk down the street without seeing a girl wearing their track pants, they’re super popular here and are sold in urban outfitters which makes the most sense

[@abrilri4633]

As a kid in a Mexican private school I remember every rich girl wearing a coach hair ribbon. I saved up for a long time to buy one so I could be part of the trend but when I finally had it I barely used it. It's really interesting learning how fashion and brands work within each demographic.

[@kuromini]

As a marketing student this type of video is so fun to watch, would love to see you do more marketing related videos in the future

[@chrystianaw8256]

Same

[@brvndxxxn]

The idea of brands needing marketing makeovers is feeding into a culture where everything always has to be new.

[@madd7e]

or “trendy,” like its just making people continue to unnecessarily consume just so they can be “in style”

[@maddielouise9991]

fashion (particularly trends) makes me stressed out sometimes

[@ottfried-fischer-bauch6618]

You're not alone! That's why I try to not participate in it anymore.

[@valbecerra9744]

idk about y’all, but the appeal that Tiffany’s had to me when i was a teenager was the classical aspect of their products. made me desire to feel more mature, grown up.

[@plutonian_accountant]

Baby Phat should've just kept the original designs and re released them as is.

[@bri_33]

Right? I was so hyped when they announced their comeback, but now that I'm seeing all their modern designs, it's very underwhelming 😔

[@shel3408]

yep! same thing with juicy couture. they’re changing so much that is the whole appeal of their respective brands. like if it ain’t broke don’t fix it

[@nakamura_004]

The way I choked when I heard that the tiffany necklace would cost 800$. Ain't no way I'm paying that much for a piece of jewelry when I could get some good quality shoes or art supplies for the same price. Actually that money would go towards university savings 💀

[@renkuch]

I remember skipping school to go buy the H&M Balmain collab.

[@HJ-ju4ui]

I'm kind of disappointed that when talking about Tiffany's you didn't mention the recently deceased Elsa Peretti not even briefly, who absolutely revitalized Tiffany's and is a big part of Tiffany's contemporary history. Her work was the first time Tiffany's sold silver jewelry in 25 years.

[@lanaglad5307]

For price you pay for that Vivian Westwood necklace, I would expect it to be at least 14k gold or silver. But the metal is brass! I mean what a cheap metal choice! I doubt the pearls are even real. I sometimes feel like “luxury” brands aren’t using the best materials on the market. I wonder if Tiffany&Co’s diamonds are even crystal clear with no blemishes.

[@Alesanascreamokid]

I cant tell you how many times I browsed the internet for a Vivienne necklace. I like the designs and the logo, but, like you said, something about the materials just doesnt sit right with me. The products are too expensive for what you are getting especially because they’re also often branding themselves as envoirementally friendly. I would think better materials for a higher price is way better than cheap metals for higher prices. At least gold and such are durable and will be in the personal collection for a long time or at least passed down to a loved one or sold.. Yeah, meh.

[@condwiramurstally]

@@Alesanascreamokid I guess that brass is enviromentally more friendly than gold as from what I know mining gold is know pretty nasty, done with chemicals. I have seen some other ecobrand using brass as a enviromentally friendly metal for fastening. Plastic pearls can be too enviromentally friendly, mainly when they aren't thrown off just like that but I believe that when something has this price it won't. Even these pearls could last some time if they are made of quality plastic.

[@cheryl-lynnmehring8606]

@Lana Glad @Condwiramurs Tally "Environmental" is what they tell you, but CHEAP is more like it! I used to play trombone, my entire instrument was brass. Do you think they could make it out of gold and be affordable!?! NO. Brass is WAY cheaper. Those pearls are fake too!

[@gtg488w]

It’s so crazy. Juicy used to make real quality clothing back in the day, outside of those sweat outfits. I had given my mom this beautiful long cardigan thing I got from Juicy yearssss ago, it still in perfect condition, there is so much beautiful detail, and she wore it the other day and said her students were like omg what is this amazing shit. It looks like a Gucci item from now. Even some of their old basic t shirts lasted me forever and were shaped really nicely, the material always stayed soft and never pilled. I get grossed out seeing their stuff now

[@Kinglystateof]

One of my favorite brand is called for love and lemons and it reminds me of businesses like Betsey Johnson and juicy couture I wish they would do a collaboration with a brand like for love and lemons because their stuff is really feminine but also has a fun twist with cherry and fruit in metallic and floral motifs that would really help to revitalize the brand I wish baby fat would make a collaboration with brands like Christopher John Rogers or brands like Blumarine or Reebok where they have an upscale version of streetwear that can be applied to their traditionally video vixen ask aesthetic

[@ricecake3215]

I love for love & lemons! No one ever knows what it is when I bring it up. The material used & style of clothing is so unique.

[@heranails8363]

I love the aesthetik of L&L, but when I actually got to try their pieces in person, the quality was so bad, they broke from trying it on 😅The sales assistant said not to worry because that is normal for L&L (she was so done with the brand). The metal parts bend from opening and closing and the lace was coming undone... yet the prices are quite high Have you guys had any better experiences? Because I was honestly disappointed, I really wanted to love their pieces :(

[@gtg488w]

@@heranails8363 I know what you mean, their stuff looks good in pictures, but I always felt hesitant because they were overpriced just above my willingness to take the risk, I always felt like their items would not be sturdy or worth the high price

[@mechanical-scarecrow3064]

I hadn't realized how much brands and celebrities/influencers feed off each others' reputations to stay relevant.

[@juliaostlund9360]

Juicy really could've done all of that, and I wish they did. I have been craving the perfect spring green 2 piece lounge wear set for ages that I might just learn how to sew.

[@reneethommo]

Check urban outfitters, theyve been doing collabs on their iconic trackies for a while now.

[@juliaostlund9360]

@@reneethommo ty!

[@colonyofrats4193]

You should come to the uk lol. They never left popularity

[@dassani7244]

WHEN YOU MENTIONED THE CHUNKY JEWELRY!!!!!! I literally scour the internet for juicy couture charms because I love them so much! It would've thrived if they brought those back, since a single charm is obtainable to every day clients while a huge necklace or bracelet with juicy couture charms would appeal to their upper class clientele. Such a waste! Hope they consider it before it's too late.

[@ambers935]

I was goth/punk in the mid 2000s, my mom always begged me to let her buy me a Louis Vuitton bag, return to Tiffany necklace, juicy sweatsuit... but I REFUSED because I didn’t want to look like a “prep” now I feel kind of bummed out that I missed out on that style 😭

[@the__void__spaghetti__girl]

ok

[@sad_dad]

It actually makes me so happy that I can be able to afford some of my favorite Y2K designers like Baby Phat, Juicy Couture, Steve Madden etc. Growing up I was never really able to afford these brands and now that they’ve made themselves more open to a wider audience, I appreciate that ❤️‍🔥

[@misty894]

The three little emojis at the end of your every title is what's keeping me sane

[@mint_meringue659]

I am shocked Nana got a mention!!! I first saw it when it came out and became obsessed with Vivienne Westwood in the 2010s. Nobody in the west knew the anime so to hear that it's "popular" blew my mind.

[@magzdilluh]

The iconic robin's egg blue is actually a trademarked color by Tiffany's. Some makeup and nail polish brands mimic the color with just enough extra green or blue added to keep them from getting a cease and desist (for example, For Audrey by China Glaze)

[@Amsayy]

So glad to see Vivienne Westwood get a resurgence lmao. I first found out about her through BBC Sherlock 😂 I picked up a few pieces since then, it's cool to feel I have something newly vintage 😂

[@kellie5476]

I grew up in Leeds when the "chav" era was at its height. There was just a sea of fake Burberry caps and socks everywhere lol.

[@cheryl-lynnmehring8606]

I remember the scarves!

[@kellie5476]

@@cheryl-lynnmehring8606 Oh yeah, can't forget the scarves lol.

[@sad_dad]

And I so agree that Baby Phat and Juicy Couture could be so much more fitting for this new generation. I hate the fact they have made the clothing and accessories appeal so much more simple compared to how much the products stood out back in their prime time.

[@kathrynkochanowicz9532]

I love that Blumarine is back! I feel like they always get overlooked but I think their 90s/2000s style really works for my generation because more than anything, I think we just want to have fun with clothes, and their most recent collection fits that energy really well.

[@sioparr]

Lol cuz Blake Lively really had to “steal” Versace

[@Mieklet]

lmfaooo im dead

[@AzuraBlackHeart]

Growing up in the north of the UK, I am no stranger to the Burberry knock off patterns, I was a little young to engage in it, but still to this day I unfortunately associate the pattern as chavvy because of the amount of people that wore it.

[@AC-bk1jg]

It still can look classy depending on how you style it. I like Burberry because its one of the cheaper designer brands of you buy it vintage. They have this cute classic pochette which I only got for 120€. I kinda associate gucci like you do with Burberry because in Germany a lot rappers wore gucci but not in good way and a lot their young fans bought fake Gucci clothes

[@sigridj9459]

I’d love to see a Jean Paul Gaultier rebrand - their JPG x Target collab was amazing

[@juliaostlund9360]

Wait what??? When was this? (and how did I not hear about it?)

[@toomessy]

Tbh, Jean Paul's brand is doing quite amazing nowadays. I saw their last Couture show/collection, and It was SPECTACULAR!

[@waaaaaaaaaaaaaaaaaaaaaaaaa9739]

@@toomessy this! I honestly hope JPG actually doesn't have a rebrand. It's timeless in a quirky way with a diverse audience. Older generations are drawn to the nostalgia of "good ol Jean Paul" while younger people have the appeal of being part of haute couture that actually looks good on everyone. Some might say that there's some degree of objectification that has always been part of the aesthetic, but I kind of like how it's ironic and almost burlesque, not the straight-up American Apparel kind. My BF's friend got to meet Jean Paul at one of his shows and said he was very kind and down-to-earth with an artistic approach to everything.

[@ashleyblrocks]

@@juliaostlund9360 sometime between 2010-2016

[@MoopsTheCrusher2]

One of your best essays yet - so cohesive and convincing!

[@matiiiess]

i completely agree, for example juicy couture used to sell in high fashion and luxurious department stores, in mexico during the 2000s they sold the line in "palacio de hierro" a high fashion store, and now they sell at a fast fashion store, like its a big change plus my mom even had juicy couture since she had a lot of money and now its accesible.

[@addicted_to_ink6727]

Hi! I just want to say I absolutely love your channel! I wasn't really interested in fashion when I was younger but now that I'm older, I love to learn more about it. 😍 ❤️

[@isabelartorres8967]

Super excited for this video! Haven't seen a lot of videos that discuss/ observe this subject.

[@annnyala]

I love ur videos, this really really made my night already ! Hope ur having a great day, thank u for posting !

[@riddhipaithankar8047]

I literally gasped with joy when I saw u posted

[@fifi237]

Can’t watch rn … Uni work … but morderngurlz team, I LOVE YALL😭😭❤️, please continue to postn!!! Idk what is do without you guys 😭❤️

[@lisanne9640]

I absolutely love your channel. I love fashion but I am no fashion genius. Your videos are so helpful and insightful about the fashion business. I love love love them!

[@terenaworld]

this was SOO good and informative!!! love all the history behind each brand and how they’ve evolved 🥰

[@VictoriaHatzson]

Very insightful video! I think the brand makeover is all about taking the good things from the past (nostalgia) and putting a modern spin to it (glamourising it) by choosing relevant topics/trends that interest said brand’s demographic/target customers.

[@wilburfoot]

Yes another upload!! I look forward to these so much

[@22lafeeverte]

i learn sooo much from your fashion videos! would you ever do a video or series on popular models of particular eras and how they influenced/reflected fashion and beauty standards of the time?

[@pauli_joy]

God I love your videos because it makes me reminiscent of the times I had when u was a teen but at the same become more observant of the things I once didn't bat an eye to

[@Robert-cy3qx]

this was such a wonderful review!! thank you so much for sharing!

[@jerriandfriends]

This was a fascinating video, well done again. This is also so interesting as an elder Gen Z, I have very little brand loyalty. I’ve been reassessing and updating my style as I transition from college to post grad work life but struggle to find, as you said, a brand that really *gets me*. Forever 21 was cute for a Friday frat party, not so much happy hour with coworkers (in some cases). I feel at a crossroads bc I don’t want to shop online when I can help it but due to pandemic, I don’t feel comfortable shopping in person :/ Depop has been a huge help, and generally repurposing clothes I always have. But this video made me feel seen lol.

[@hotpinkbunny8550]

The Vivienne Westwood corset Bella Hadid is wearing is actually by Dion Lee! Dion Lee corsets are similar to the westwood ones, but they incorporated more modern elements as they're not archival and are actually being sold right now.

[@anat1917]

Great video - I just kept waiting to hear what you had to say about Bottega Veneta! Their comeback was wild after decades and decades of being considered a “granny” brand

[@glitterstarlet]

A brand I think could make a killing simply by reproducing their own vintage patterns and expanding their outdated size range is Gunne Sax/Jessica McClintock. With the cottagecore trend, the prices for the vintage dresses has skyrocketed and the brand could make so much money, but whoever currently owns the label must have absolutely no idea what's going on in the fashion world and they just make perfumes and prom accessories now.

[@recordswithrem1547]

I want a gunne sax dress so bad! But everytime I see how much vintage sellers are selling them I wanna cry 😭

[@meyla4177]

This video was sooo good!! Thank you 4 your work

[@omg9852]

Sometimes i remember I’m not considered “young” in marketing terms anymore. I’m 28 and I feel mentally and physically young, but I’m reminded everywhere by everyone that late 20s is “old” and everything is marketed toward people under 25. Reminds me that I’m immature. That’s on personality disorders I guess.

[@the__void__spaghetti__girl]

i'm 33. my mental development is stunted so parts of me are 33 and parts of me are like, 23. but like... wear whatever you want.

[@jacquelinegarrett7822]

Very Informative and well presented - massive rebranding and redesigning; modernizing a brand, but first the introduction to the brand, appealing to a set demographic, and showing how the brand through innovation could update itself.

[@brooke5742]

I love your videos so much! You should totally make a video ranking all of the holiday barbies, I would love to hear your thoughts!

[@afreepotatochip8765]

RIP Virgil, an absolute icon

[@misty894]

This was one of the most interesting fashion videos I've seen. Great research and examples!!

[@leiaaugustine1236]

Obsessed with your channel!

[@alwaysalexia4314]

i love these videos so much, they’re always so insightful and interesting

[@gwenmcardle3866]

the tiffany toggle necklace is literally my dream jewelry. it fits my style perfectly and i wear jewelry thats very similar already. but in THIS economy? i can never justify paying an entire month's rent on a single necklace.

[@chizmok5093]

Vivienne Westwood really did their thing with that necklace. Everyone wanted/still wants it

[@witheredroses1856]

Absolutely fabulous as always 💚

[@thebunnysnake]

Yayyyyy , cannot wait to watch this tomorrow! Bed time first tho ♡

[@polkadotseverywhere]

I'd love to see a video looking at the rise mid-price point indie fashion brands--ones that have a cult following but aren't a high-fashion indie ie: Big Bud, Lisa Says Gah, Lazy Oaf etc. I'd love your take on their rise + place in fashion rn!

[@SharkWitchMeruna]

Fun fact! The Louis Vuitton was directed by Mamoru Hosoda! A director also known for directing the Digimon Movie and his latest movie, Belle! On the topic of Digimon, I wonder…do Tamagotchis or tech in general have a place in the fashion world? I always incorporate them into my style. 💙 (for anyone who doesn’t know, they are both from Bandai)

[@TheEllie2707]

Really enjoyed this, great vid as always

[@mercedes4202]

only watched the first minute so far but im curious how brands balance curating their image and customer base to a sense of exclusivity and the extra worth their customers then pay for of being "in the know", "in the club", VS casting a varied/wide net to get money across different demographics/customer bases. it must depend on each specific brand's determination of the profitability of the different tactics--very interesting to think about all the factors that go into that calculation.

[@aashnabatra6536]

i love this ! i just recently wrote an article for my school newspaper on burberry’s relevance throughout the years:)

[@cute_polly]

Was having dinner all alone and sad, and then saw notification of a new video 💗 You made my dinner haha🛍

[@Angelmama22]

I hope you feel better

[@ZazzyRezzuBajew]

would love a video on luxury jewelry brands in the era of social media - cartier, vca, etc

[@malika3999]

Loveee this yt channel this is exactly what im intrested in

[@emmamyhre9296]

You are so, so creative with your content!!!!!!

[@Angelaaa1015]

Stuff becomes trendy and everyone wants it so they realize they can charge a lot for a cheap item. People will buy it anyways because of seeing a celebrity where it for example. In the early 2000’s I wanted the cherry blossom LV bag and the white with rainbow monogram 😂

[@cel532]

New ModenGurlz video, everyone get lively!!

[@morgan3993]

Love your content!

[@Takinthisone]

TBH I LOOVE THE FACT THAT I CAN GO TO ROSS...BURLINGTONS ETC TO BUY LOTS OF JUICY COUTURE...BACK IN THERE HAYDAY I COULD NT AFFORD IT SO NOW IM HAVING MY MOMENT AND I HAVE GOTTEN SOOO MUCH GOOD STUFF....I HOPE THEY BRING THE BOWLING BAGS BACK THOUGH..IF NOT IM HITTING UP THE PRE LOVED MARKET...💗💗💗💗💗💗

[@userCJ]

Nana... So thats title of the anime. I have always found that the fashion styles of the characters are interesting (in a good way) and it stuck to me

[@kristopherhokanson3796]

Honestly loving the "new" Coach.

[@soniakose9298]

Great video as always! Thank you!

[@1ightcap]

catching up on yr vids, i had a stogey view of coach and had not realized that they had rebranded, and wish i STILLL didn't know because now im salivating over that Heart Crossbody

[@liamniki1488]

Omg that was so much fun to watch !!!! Makes me want to go shopping 😩😭😭 plz stop me