How I think about releasing testimonials & making schedule changes

I’m a cofounder of a 3 location gym in Los Angeles called Allegiate. In these vlogs I talk about running my biz and mostly focus on marketing, sales, and branding.
When you make one piece of high production content, you got to figure out how to get more mileage out of it. How? Turn it into multiple pieces and have a release plan around it. Then we get into talking about changing class schedules and all the things you need to do win the system with a seemingly small change.
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