How LA Hip Hop Lost Its Cool

[@Michael-ty2uo]

Kendrick saw this video and decided to choose violence

[@dylancool8903]

It’s just Kendrick being Kendrick!! That beat is super 2010s Mustard beat

[@KOVIDGOON]

💯💯💯💯👌🏾🩸

[@wuthurer]

The video literally says that Kenny is carrying the west on his shoulders. That man’s walking to his 40s bruh lmao

[@CopycatNinja875]

This isn't the 90s and 2000s anymore where rappers are sticking to their own regional sounds and styles. Rappers these days are heavily influenced by different sounds from various regions which has shaped how they make their music. Asap Rocky is from Harlem but he was heavily influenced by Southern rappers like UGK, Three Six Mafia, and Outkast. J Cole listened to a lot of boom bap rap despite growing up in the deep South. DJ Mustard was famous for mixing the modern Southern trap sound with old school G funk beats. The popularity of the internet and social media has blurred the lines between the different regional sounds that no one really cares anymore.

[@Crypto_prod35]

True bro. Back then bro I could tell the difference between a LA beat and a Bay Area joint by the drums, the bass line, and the sound selection. But everyone be rapping on the same beats now. The internet has blended the sounds so much its getting harder to tell where a certain rapper from.

[@andremiller1566]

No. Those are the ones you hear because they get pushed. What Snoop said at the end is the entire problem.

[@LaCowster]

Well said brotha

[@MichaelBrown-ti1un]

Good post. I see no lies here.

[@whereuwannabe7796]

And that's a problem. We need regional sounds. Everybody tryna sound like the south is garbage. That's why hip hop is dead and rap is dying too.

[@Mmmh.Fondation]

To be honest, Hip-Hop got TOO popular in my opinion. It's pop music, like rock was at one point. To me, artists like Vince Staples and Tyler, producers like Hit-Boy and The Alchemist, are what has truly been carrying Hip-Hop for the past 5-7 years. The scene will be a lot healthier if it loses its status of "pop" and the expectations for arena tour world domination that comes with it.

[@ghosto3780]

Which is why when I hear someone say “i like rap I listen to *insert popular artist at the time/Drake/Lil Baby/ Lil Durk*) I completely lose interest in discussing hip hop with them cuz ik it’s a gimmick to you I was born in 01 and I’ve seen the change. But if u actually say an artist u never heard of or shout out all the … j.dilla,alchemist,Larry June, G Herbo like actaul artist/Rapper Jadakiss and allem then I’ll talk rap with u. But I noticed it being like that around the time chief keef came out mad suburban kids wanted to be like that for NO REASON. It was mind blowing ngl after I saw 6ix9 pull what he did I lost all respect for hiphop/NY Rap/ Up north niggas as a whole because u let a suburban kid infiltrate and get a bag off your protect that wasn’t cool back then and it ain’t now. Which is why everyone think all theese rappers soft now for the old heads in the comments it’s Slim Hope out there there’s the Duwap Kaine, D savage melodic type rap And Drill depending on who it is is good Trap music is still alive but positive JCole/Kendrick type niggas I haven’t seen one yet.

[@ghosto3780]

Really Joey BadA$$ is the last

[@tonyamartin1425]

its the new rock the 80s men dressed as woman devil worship no talent evil for shock values and controlled by big cooperations the music is old and dead well said

[@SirAuron777]

Tyler is pop

[@captaincozy4523]

@@ghosto3780 or you can just accept the fact that that people like different music??

[@DOUBLEJOE850]

The rap genre as a whole is losing its cool. Hip Hop has evolved where anyone can make one 2-minute record and suddenly call themselves a rapper. The genre is now becoming a popularity contest.

[@jimmynomadd9405]

No it hasn’t. If y’all would stop giving Garbage a platform it wouldn’t be so ez for it to multiply. It’s y’alls fault. The amount of great hip hop just Sitting in the underground is uncomfortable & Sickening when you take into account the shit put in the mainstream.

[@baker2880]

I was about to say the same thing. Rap has become a spectical. The music is second and all the social media stuff is whats keeping it going. Some will hate what i said but it's the truth.

[@baker2880]

@@jimmynomadd9405 Ok. Before oyu never had to go to the underground to find whats popping. Before you went to the underground to find the new artists! What was poping was always what big!!

[@ibaconbits8997]

Lmao it's been like that since Soulja Boi quit ya complaining ya just gotta look harder

[@figuer09]

The irony in saying look harder. The whole point is now. You don’t even gotta look. Because we got more one hitters than ever. Waves come and go. But reals ones have stayed focused. J cole been the Nostradamus of this topic.

[@Tae223s]

Crazy how Tyler the creator gets looked over as a west coast artist. 2 Grammys for his last 2 albums

[@jimmynomadd9405]

It’s because he’s different, he’s not Rapping about violence & throwin up Gang sign so isn’t accepted in that realm

[@LOSTGPS]

Tyler was more famous among white people though, that's why he's never brought up in "barber shop" conversations.

[@Tae223s]

@@LOSTGPS I don’t get what that has to do with his artistry tho, it’s not like he makes shit albums. His last 3 albums been some of the best in hip hop

[@adamzane6141]

I feel like Tyler represents an overlooked part of WestCoast hip hop which is like that artsy skater music, OF was from LA, and ppl like Brockhampton and AG club both from the west coast, came afterwards and continued that sound

[@kennmor812]

Easy to win Grammys when the other entries offer nothing. Not a very competitive market.

[@Baldinosalvador]

Im between, Game being a cornball, Kendrick being absent and TDE being horrible at promoting their artists, it ain’t hard to tell.

[@joshingram071]

Don't forget the losses of Nipsey, Slim 400 & Drakeo Tha Ruler hurt LA's music scene greatly!

[@_Spider4]

​@@joshingram071drakeo rlly was the last hope

[@houragents5490]

Kendrick, the west coast savior, is bringing it back.

[@dylancool8903]

Or it’s just Kendrick being himself!! What the west coast needs is a movement like Drill in Chiraq and NYC or Whatever the south did!! And it’s not gonna be in Cali, Cali right now needs to rebuild and fix up!! I can see this new west coast movement in Las Vegas or Boise Idaho!! Super loose gun laws unlike cali where it’s impossible to own a gun!! Idaho actually has looser gun laws than the south!!!

[@qual8901]

This video aged very badly 😭

[@KaylaMarie_]

No it didn’t. It’s still just kendrick. Everyone else he named hasnt had success

[@Dog-999i]

@@KaylaMarie_We’re just getting started. I’m not even from the West Coast but I love its sound.

[@dylancool8903]

Still the same beat, I love DJ mustard but it’s getting old now!! It’s been more than 10 years of him!! Nothing new

[@dormzy478]

@@dylancool8903you can say the same for 90% of today’s producers

[@joshuacooper7074]

@@Dog-999iwhat do you mean “we’re just getting started” ? You aren’t from the west

[@MarkHallOfFame]

Excellent video. Although I’m originally from the Bay Area I’ve always been a HUGE fan of LA Hip-Hop. That 2010s era of Kendrick,Nipsey, Schoolboy Q, YG, Jay Rock, Problem, Dom Kennedy, Vince Staples etc was an AMAZING era that I’m happy I was able to witness. I hope they able to make a comeback. A lot of the New LA guys all sound the same with that same off beat rapping. The guys I named previously all had a uniqueness about them. Originality is the key. Having that but still keeping some of that “West Coast” sound.

[@badger297]

Problem is so underrated

[@michaelcox3353]

Couldn't say it any better.

[@Coolintreyyy]

Big sad 1900 hard I’m from the south but he the only one I can gravitate to if he get the right push I could see dude blowing up down south his shi is hard

[@Bakatacintoki]

Big Sad 1900, $tupid Young, G Perico, 03 Greedo, Slump Boyz are some of the LA rappers I be fuckin with these days. There is kind of a new sound in Cali these days though, it's like a mix of Bay Area and Detroit, I'm not sure it has mainstream appeal though. If it does, you know damn well someone whose not from the Bay or Detroit will be dropping the hit single that makes it mainstream.

[@JohnBillow]

​@@Bakatacintokiinteresting

[@MeanJynx]

I always feel that bit of sadness and bitterness when I think about Nipsey. 😢

[@MoralesCorner]

Yup, he was the one

[@MarkHallOfFame]

Literally one of the saddest things to happen in recent hip-hop history. That wasn’t just a blow to the West Coast. But to hip-hop as a whole. Nipsey was on his way to becoming a bona fide star. He was already an underground legend and a legend on the West Coast. It makes me sick to my stomach that he was taken from us the way he was.

[@OfficialCookiesNcreme]

95% of his fans bandwagon after he died

[@queenofnyc5584]

@@MarkHallOfFameYall be gassing nip dead more than when he was alive. It wasn’t a blow to hip hop as a whole cause he never did anything that impact hip hop at all. So idk wym by that. Maybe on the west coast he’s a legend but where it’s counts he’s not. Now who’s to say if he was alive would his career be big. We don’t know. But y’all need to stop gassing folks just because they dead. He wasn’t a legend when he was alive. He wasn’t mentioned ever. So stop it.

[@thapelomaraisane8705]

Nipsey was not an amazing artist by any stretch of the imagination. He was a good rapper with an appealing persona. His death changed nothing.

[@rubendominguez5260]

To me when GTA San Andreas came out the west coast came back and made us appreciate the classics also

[@qhamaclaasen4049]

Kendrick took this video personally

[@GreenHouseProductions]

City is back up it's a must we outside!

[@dylancool8903]

It’s just popular because 1. he went with a classic 2010s DJ mustard beat 2. The drake pedo allegations 3. It’s Kendrick Lamar! I think the west coast is gonna come back just not in Cali or specifically LA! I can see a huge movement in Las Vegas (there is more black people in Vegas than LA) and gets some rapper up here in Boise Idaho!! We got even looser gun laws than the south!! Vegas is similar too!!

[@MisterKOak]

I respect Vince Staples' honesty about the music industry, and being true to himself. Not an easy thing to do, in his position.

[@yakyakyakperfect]

That moment was real special for Kendrick

[@BKLYN_TZU]

What Snoop said about The West is what happened to here in NY alot of these DJ's are from other areas as well and for over a decade it was all South and Drake was the only thing you hear on the radio that is a fact there truly was some plan to shut down both East & West coast rap to push Southern hip hop

[@vdotme]

Lmfao, it has to be a plan right? It can't be that others are doing better? Remember when NY held all the cards and west coast rappers were a fad? Yeah, tides change.

[@jasonallen3678]

Cry me a river face "'' boy..

[@ice8erg]

A mf can’t say a peep without yall bringing NY up i stfg

[@BKLYN_TZU]

@@vdotme nah Ebro gave an explanation on why the music in every region plays the same records before 1996 records mainly grew in popularity organically there was some payola but Records got hot through radio in their areas but when bill Clinton helped changed the laws of radio stations companies could only own radio stations in your area but when those laws changed that's how I heart radio became a conglomerate by buying up radio stations nationally so their all programmed the same way to fit the southern market that was Ebro s explanation

[@BKLYN_TZU]

​@@ice8ergfor one Snoop brought it up about NY & two the most important fact NY is the birthplace of rap and hip-hop culture that's why NY will always be brought up this is the foundation understand Chocolate Giddy- Up 😂😂😂😂😂😂

[@gardenboydon]

I don't think LA going back underground is a bad thing. Music always exists on trends. It's cyclical. It's similar to rock music falling out of mainstream entirely. Some of the best rock music is being made right now

[@seanb5561]

100% bay area and lesser known artists goin hard

[@ThaCyNiQ]

INSANE how The Game gets overlooked, he revived the west coast single handedly in the early 2000's. Maybe y'all too young to know the real history.

[@SirAuron777]

50 cent wrote his most popular songs on the documentary album lol smh

[@thetraveler1182]

He ran under lil wayne and decided to be the chris brown hype man. Fell off. ALL the way off.

[@ThaCyNiQ]

@@SirAuron777 lol G-Unit died when he left and he killed it.

[@DesignzRUs]

​@@SirAuron777he was making hits AFTER the documentary

[@SirAuron777]

@@DesignzRUs not many, name 5 that were number 1 hits

[@locklife4336]

The Game actually held LA on his back for years with platinum and gold albums, for some reason he don’t get enough credit.💯

[@Grant-wn4ep]

The Game was a swap meet version of Dre. All he did was jock people's flows and drop names. He had a few good songs but lyrically he is pretty weak

[@locklife4336]

@@Grant-wn4ep Dre never wrote his own lyrics, plus ones a rapper and the other is a producer so you can’t compare them. Game is one of the hardest lyricist to come out of the West. Yeah you trippin, and his catalog is crazy.

[@Grant-wn4ep]

@@locklife4336 game is corny. He has nothing on rass, crooked, Xzibit, kurupt, dilated, etc. And he just jocked Dre's whole style. He sounded completely different than when he was up in the bay. He wouldn't have sold shit without dre

[@locklife4336]

@@Grant-wn4ep You can’t jock a man’s style who never wrote his own music. If you say The Game don’t got bars you just hating, this man got 4 #1 albums for a reason during a time when no west coast artist were dropping music.

[@tonyamartin1425]

because it was because of 50 and dre who he stabbed in the back that's why

[@SiReTV8929]

The sound and times changed for West Coast Hip Hop, especially after the death of 2Pac and with the rise of Southern Hip Hop... The sound has diminished for LA because of its godfather, Dr. Dre being such a perfectionist with his sounds that time AND the production game ran right past him after 2005-2006, the Crunk/Lean/Snap was a shot in the dark for the South with how massive it was for the time, but after Jeezy and Gucci came with that dark trap sound with their music, it was over for the uniqueness of the West Coast sound... Add in the fact that most of the newer artists coming out of LA after 2015 were born after Pac died, Snoop wasn't a full-time rapper, Dre wasn't dropping Detox, and the South was on top, not to mention that their 1st experience listening to rap was probably Waka or Lil B or Chief Keef, so it's going to influence their sound and music altogether. It seems like everyone is scared to make something totally different and outside the box. In the times we're in, it can't be another Snoop, Cube, 40, Game, N.W.A, or Kendrick because of everybody sounding like everybody else 😢

[@usthefolksmusic]

A lot westcoast hip hop has a regional sound that doesnt always resonate outside of the said region. The lyricists are usually overlooked and the most popular west coast artists are usually gangsta or party type artists. Then we have Kendrick, Earl Sweatshirt, Doja Cat, Vince Staples and Tyler who can actually rap well and make more mainstream music. There's an underground emcee named "ANGGEON" who sounds like a mix of Kendrick, Outkast, Lupe and Old Yeezy. Yall should check him out.

[@terrootti]

The problem with all the west coast artists you cited is that although they all major acts, the only thing they have in common is where they from. There is a cali sound but it's not carried by the biggest cali artists as opposed to Atlanta, Chicago even NY.

[@usthefolksmusic]

@@terrootti that's true. Until a new soundscape is introduced and highly praised, things will stay within the Cali bubble.

[@thebadassniggatomtom]

Drakeos death really fucked LA street shit

[@dianevrules]

@@usthefolksmusic Tyler and Doja Cat are not hip hop/ Vince is just a bs Long Beach gangsta rapper who tries to be different. Earl is a boring rapper who says stup!d s7*&&!. K Dot is gibberish af!!!!!!!!!!!!!! The Game can out-rap all of them, with his eyes closed. But folks hate him. So they wont even listen to his albums or songs anymore. Not sure wtf you are talking about this regional bs. The West always had a signature sound. People loved it.

[@ck2969]

​@@usthefolksmusicthe one thing I like about La is they never change Or adapt other state music most of them still used G funk and LA the only state that don't do drill rap

[@cose415]

Crazy how the death of Yase, Drakeo & Slo-be wasn’t mentioned tbh that was the worst chain of events to happen to west coast music them boys was unique & had everything to be stars.

[@2Ezennia]

Bris too

[@Commandercool56]

Absolutely. Huge oversight tbh

[@cose415]

@@KnightoftheRound-kp9hd use the search bar it’s right there if u look up

[@Yuvyhiphop1309]

​@@2Ezennia bris was Hard bro

[@TosereOjeme]

The OG’s have made their mark already, no one expects them to revive the west coast. They had their eras and their time.

[@IRank.]

Nipsey Hussle is one of the biggest "What If" In hip hop history. He was just beginnin to shine. Rest In Peace Tha Great. 🕊💙

[@MarkHallOfFame]

Facts!!! His death still hurts til this day.😞😞😞

[@BIGTYMEPAT]

nah i think thats jay electronica as the biggest what if but respect to nipsey i remember when his old mixtapes came out

[@justinrydar4253]

Capital Steez bro. And by a long shot. Nipsey was already well established in the game and wasn’t really known on surface level. Neither was Steez but the kid was 19. And a lyrical beast

[@Fayn757]

Naw , he was what he was at that point . He only got big because he died and yall diccryde anybody who dies and call them a legend, He was around since 2009 , please stop the cap 🧢

[@IRank.]

@@Fayn757 Bro Nobody mentioned the word "Legend" why's ur butt hurting man

[@cappinty2382]

How u miss the whole shoreline mafia, 03, etc wave that brought em back hard for a second

[@masteralltrades]

Drakeo?!?!

[@cappinty2382]

@@masteralltrades yessir what I meant when I put etc.

[@shotyme2825]

The OLD Los Angeles was Snoop Dogg, 2 Pac, Dr. Dre, Ice-T, The Game and Ice Cube. The NEW Los Angeles is Roddy Ricch, Kendrick Lamar, Doja Cat, Yeat, Nipsey Hussle and Tyler The Creator. 👌

[@dylancool8903]

See that’s the problem!! The fact that LA went from people like Ice Cube and 2pac to people like Doja Cat, Yeat and Tyler the Creator (good rapper but not gangsta) Yeah we got Kendrick Lamar but he’s abandoned the Cali scene and is on his own thing, Roddy Ricch and Nipsey were are only hope but you saw how that’s is!! It’s embarrassing that when people think of the west coast, they think of lgbtq, white liberals and pedos that want to change kids gender!! This is why the south and Midwest is killing it because they don’t put up with that BS!! Plus they got loose gun laws so they can have guns in there videos without worrying about cops

[@GVonzo]

As a southerner, I love West Coast music just as much as I love the South.

[@KOVIDGOON]

We love y'all too homie! 💯👌🏾🩸 the south is family. In the 40s it was blk families from the south that migrated up to California. Every homie i know from Inglewood to east side Compton got roots in the south. 💯💪🏾✊🏾

[@Dog-999i]

Not Like Us is the number #1 song in the entire country.

[@dylancool8903]

That’s is literally just Kendrick!! And it’s a stereotypical Mustard beat! It’s fun to listen to but we need something hard maybe dark and violent like what NYC is doing, what Chicago did or how the south is still dominating America

[@johnnycage8327]

G-Funk is the definition of west coast rap and has been my favourite style of hiphop ever since i was 9 yrs old back in 1994. When i think about about west coast, Kendrick is not the one that comes to mind. G-Funk is timeless and doesn't sound dated at all. There's still alot of underground rappers doing dope G-Funk with a modern touch..

[@tonyamartin1425]

g funk is old kids dont want your music even if it was better did you listen to motown? it was better musically? It was better for you to

[@Alan_GA]

You got that right!!!! West coast did away with G-Funk and in that lost their edge & uniqueness.

[@aog1747]

@@tonyamartin1425yea but the difference is people who create what they want/ like and people who create for others

[@Yuvyhiphop1309]

You damn right 💯

[@Moshuun]

LA just goes thru phases of reinvention and updating. We’ll be back, again. Trust.

[@NaZtRdAmUs]

I will never not stop listening to anything Kendrick puts out I couldn't care where he is in some made up list.

[@Kippylou]

Kendrick seems to be this generations only savior. I can't think of any other rapper that both millennials and Gen Z hype as much as him.

[@kyledamron]

Kdot turned it back around for the West when he destroyed Drake. Tyler isn't gone he's just in-between albums

[@bb-double-yuh]

My thoughts: who tf cares? I just wanna hear good rap music, regardless of the origin of the rapper, and hope that it be promoted and catches on.

[@robertacosta6633]

Yeah but even that might be questionable.

[@DOLOJAZ]

Right. Idc who “the best” is…. If I can feel these people idc. Everybody mentioned got a song(s) I absolutely love! 💯

[@Abner-gu3ve]

Agreed

[@yaboyaang5639]

People from said regions care. You might be from somewhere that was never known for Hip Hop so YOU don’t care but people from these regions do…

[@alexzander1769]

It's almost 2024 and I still Listen to Hip Hop🙏💪✌❤

[@Cooljohn760]

Hip hop madness never fails us with these interesting topics for these videos👍.

[@rockhillrants]

Vince is so underrated

[@Demsky83]

Vince and WA Boogie make great music, that’s all that matters to me. I can’t hear album sales.

[@robbieraps9161]

All fact

[@rockhillrants]

Romona park broke my heart was such a good album

[@lesterluis1426]

LA hip hop is usually very musical, even the harder shit. That’s why the mainstream drifted from it, but that’s also why I like it so much. So many beats are just simple loops but LA producers take their time and it shows.

[@ArchThaBoss]

Nip was the last traditional west coast artist with that west coast sound

[@adamzane6141]

Shoreline Mafia, Drakeo and Greedo were about go mainstream in 2017-2019 era

[@Ock31_]

They never acknowledge that though Long Live Drakeo

[@MrAjking808]

Ehhh nah

[@brianban110]

Evidence, Larry June, Kendrick Lamar, Westside Boogie, Dom Kennedy and several others like that are some of my favorite artists from west coast at the moment. I guess I'm a hipster or indie goon

[@illuminated_crown]

Those of us older than 30 sumthin been here before. The early 2000s the westccoast was almost nonexistent. Besides snoop and dre. And that felt more like an aftermath thing. The game and snoop had the west all to themselves so it was like the coast fell off then. Ny and the south was battling for dominance . Now moving to the 2010 it was literally a free for all between the south, Chiraq, and LA. Lil durk vs tyga and The Game was the craziest beef around that time. Thats what i love about hip hop. Things always changing.

[@ohyehdice]

Great video, I wish you would’ve mentioned Drakeo. He was an artist that really created and inspired a whole new sound in LA.

[@masteralltrades]

Yessir! He was literally "the coolest" rapper out of Cali ever

[@troublemanjerm]

facts gang thought the same. we know the truth

[@_Spider4]

too real he was just about to really get big when he died shits fucked up

[@ygsaintjacob]

Poppin before he had the Drake feature

[@TheJavierLifestyle]

Blxst is a pretty dope rapper although he is melodic for the most part he still keep the west coast alive 🦅 gang!!

[@ChrisFTR]

As a California native I’ll say this la rap really isn’t buzzing like it used to until 2019 when nip passed but we have dope mc’s like Tyler Vince earl westside boogie hit-boy and it sucks some of these people are over looked the Bay Area is definitely doing their thing so but I do think putting out albums keeps your buzz up that’s why roddy is underground again with a few others but eventually the west coast may make a comeback again who know’s

[@Coolintreyyy]

Big sad 1900 hard I’m from the south but he the only one I can gravitate to if he get the right push I could see dude blowing up down south his shi is hard

[@ChrisFTR]

@@Coolintreyyy oh yea agreed big sad doing his thing with baby stone gorillas Jason cash 1takejay to name a few others

[@dylancool8903]

The Bay Area needs to change there gun laws! Why do you think the south and Chicago (despite having gun laws) is able to keep there gang culture together? Because the south has pro gun laws and Southside Chicago is literally 15 min away from Indiana (a super pro gun state)!!

[@jayxtacee5695]

Its like Game always thinks of ways to sink to a new low. Many people respected him & he can still get that respect back if he just kept quiet and focused on his music, not starting beefs & his endless proclaimations of his own greatness just to get attention

[@wherezmemallet4879]

He’s a dude over 40 still talking like a 21 year old and attention seeking. It’s really sad honestly. Good rap skills but he’s incredibly corny.

[@thetraveler1182]

game played himself like a MF

[@jimmybones5960]

I feel like that 2010 era of la hip hop was the last of it time great times 💯🥶😈📝

[@leejones2113]

I think rap is just done not just Westcoast rap.

[@saintkevinofficial]

Yup, pretty much. I get told that a "new wave" is coming but in 2023 that's impossible. Society is far too fragmented for that to happen. There's a lack of communities and certain underground movements are extremely eclectic and experimental to be embraced by normal people, no offense. And this is not just a hip hop thing. Most genres are experiencing very similar trajectories. It's just that hip hop has the most focus on it because it's dominated for so long and the people that participate in it are active in popular culture. Things are not looking good for society.

[@jiggaman000]

It's not done, it's just probably done being the #1 genre in terms of sells and popularity and that's ok. Rap doesn't have to be #1 for great music to be produced and it might be a good thing because that will make Artists think differently and get more creative about their music.

[@wherezmemallet4879]

I blame drake

[@razzdiamond6447]

​@@wherezmemallet4879 you can't blame a particular artist for the whole genre lol

[@aliciaalicia2255]

Saying rap is done is funny to me…how can a genre be done😂

[@AFilmByCosmic]

No mention of Drakeo The Ruler is crazyy... he was 1 of the top most influential artists coming out the west coast as of recently & would have put the west coast back on the map if it wasnt for his death

[@bangemsmurf9349]

Symba is SLEPT ON HEAVILY! They all may have found another hustle. All respect to "Tha Coast"!

[@BoiNation_NC]

Yeah Symba underrated asf

[@bodhishotta]

Not one of these hip hop journalists ever really give Chicago the credit it deserves for the influence it had on all of modern music today not just hip hop

[@thetraveler1182]

chicago is part of the problem. Y’all had only a few artists worth listening too. Everybody else sounds exactly the same. Real talk. Streets of LA. B.A.N.

[@lambdagerard7722]

The voice over guy came back. I appreciate this he really has the best tone and voice for telling stories 👍👍

[@davidzshit]

In reality the south has had hip hop locked down for a long time

[@LOSTGPS]

LA rappers are complacent with just being hot in LA, but then again, its like that in DC too. Add the fact that skillset has decreased tremendously, I think J Cole is the only one still dropping big albums consistently.

[@TeezyfolKKz]

LA is finally picking up what TX artists learned a long time ago. They can become multi millionaires and never leave their state. How many ppl outside of the south understand the impact of UGK. SUC. Etc.

[@LOSTGPS]

@@TeezyfolKKz I mean that's fine if you want to be localized but if you want to become the next Cole, Kendrick, Lil Wayne, or even Doja Cat, you'll have to have mass appeal and expand your market.

[@TeezyfolKKz]

@@LOSTGPS that’s a rarity, to become one of those. Mosts are using the music industry to draw and audience and take them somewhere else

[@LOSTGPS]

@@TeezyfolKKzwell making it in music is a rarity regardless but in 2023 its not as hard to become nationwide as it was 30 years ago. This is where the internet and social media comes into play. How do you think people like ice spice and sexy red blew up. Even Nipsey Hussle, when he died the internet exploded and his music started to circulate nationwide.

[@TeezyfolKKz]

@@LOSTGPS I’d argue it’s harder because of shorter attention spans and unlimited competition. Labels will always look for younger artists and promise to make them as big as previous artists, all for the simple fee of a 360. Artists become critically acclaimed only receiving a fraction of their worth. Then you look up and artists like Tech9ne, Sauce Walka, Dom Kennedy, Larry June, Big X the Plug, & MexicanOT are financially secure without needing the critical acclaim.

[@fredo7540]

Man I’m from la our underground scene is still good asf. Fuck the charts

[@brianban110]

Agree

[@_Spider4]

that mindset is why the West Coast isn't successful

[@equinox95]

West Coast rap died once black people started moving back to the South.

[@dylancool8903]

Facts because of white liberals and the rainbow mafia

[@BeNegusAnbessa]

True, the black population in California is not what it was 20-40 years ago. I think we are gonna see the West Coast move beyond just Cali.

[@mmichealflask3]

Westcoast hiphop NEVER lost its cool.....iykyk

[@ohyesmyles]

Rip Drakeo We Know The Truth 🕊

[@chiarosuburekeni9325]

Stop being butthurt and reacting to title alone. Watch the video, genius. Great points are presented here as to why L.A. fell off on the NATIONAL SCENE. They’re not saying LA is wack or doesn’t have good artists they’re talking about how people from out here, with a couple exceptions, aren’t selling well anymore

[@donnellm346]

​@@chiarosuburekeni9325Doesn't mean the West lost its cool. Means the industry as a whole, is trash. Nobody sellin!!! Snoop was 💯 correct, he just took over Death Row, put out a fire ass album, and nobody heard it. Mossy dope as ever, but dude still talking about Detox.

[@acceptyourchallenge]

How is YG not brought up? He probably been one of the more consistent people to be putting out music the last decade and it’s coming from a person that lives on the East Coast in Connecticut.

[@dylancool8903]

YG needs to know that Cali is on life support and needs to get rid of its whole stance on how liberal our state should be!! Cali street scene is being ruined by these rich white liberal hippies that

[@KR811]

Because he killed Drakeo the Ruler

[@spunky2x]

It's just not that "impact era of 2013-2015" nor the "90's G-funk Era." California, Northern and Southern is having this problem. Just like in Snoop's interview, the radio stations aren't supporting the west. Most of these artist aren't trying to be stuck in shitty label deals and having to be hoe'd out their own money and work, most of these artist aren't coming together to work because of their politics and street problems, and lastly, most of these artist are mainly getting recognition from social media platforms or in the streets realistically. You have platforms such as No Jumper covering most of the SoCal upcoming hip hop scene and Thizzler on the Roof covering Norcal's scene, yes these newer artist are bubbling on the rise and is getting attention but everyone sounds the exact same and is being oversaturated from the SAME SOUND MUSTARD/IAMSU BIRTHED... Same BPM, same melodies, different percussion? yes, but it's all the same. How Tyler broke out in 2021 is how Tyler started with Yonkers and before then with Bastard, being experimental. How Kendrick dropped GKMC with mainstream hits to dropping the single "i" then dropping "TPAB." with sensitive topics to rap about? being experimental. Even how Roddy Ricch projects his voice and uses it as an instrument similar to Thug but on Mustards beats? experimental. It doesn't matter if Mozzy couldn't reach the next stage because his buzz truth be told started in 2015 and peaked 2017. He still has his fan base but most of his fans isn't listening to the Mozzy that's signed to CMG because people are stuck on his old work compared to his newer work because he was experimental with a different type of 89-92 BPM beats he was using compared to the traditional Mustard type beats. Larry June's work ethic and consistency is what brought his fanbase towards him, but he used to do trap music and being clicked up OG Maco before the smooth, player, "good job larry." era. He got signed with warner and dropped 2 albums before he went indie, and once he started working with Cardo and his hit Smoothies in 91 dropped, his buzzed was picked up, damn near being the "experimental sound." of the Bay Area cause everyone was trying to rap the same SOB x RBE type songs, with the same topics being said.

[@JoelGreenTheKing]

This is the #NoJumper effect. We gotta bring the Coast back, With the right people in the position of power, and the right music being marketed from some of our much more talented artists I'm sure the Coast can make a comeback. Our artist also gotta get back to making great music people can listen to, party and vibe to.

[@_Spider4]

unfortunately that's not gonna happen the LA sound rn is too old school and it's not fit for mainstream music , they gotta adapt

[@ExaltedWarrior]

I don't know about you but I fucks with Larry June. It's nice to hear a brotha spittin some positive healthy shit. YeeHee!

[@Kiki-xx3fj]

Praying that NY and the West coast starts making noise real soon, I think it's time for that comeback!!!!! The South had it's run Also, I think what's missing now is the competition we used to have. I'm old enough to remember East coast vs West coast

[@MrCbwTV]

Man… The east and west coast pushed each other to GREAT HEIGHTS!!!

[@intelligencehaswon5714]

Truth be told and this is going to make people mad: the South ruined hiphop. I was born and raised in the South and still live there.

[@aliciaalicia2255]

@@intelligencehaswon5714how so?

[@intelligencehaswon5714]

@@aliciaalicia2255 Because of the anti-intellectual lyrics, plantation stereotypes (ex. Lil Jon 2 sidekicks--one name is Sam and the other Bo), less lyrical and more chanting, some ATL rappers introducing homosexuality into the music, focus on bling bling, and overall lack of talent.

[@_Spider4]

​@@intelligencehaswon5714South did not ruin hip hop 💀

[@MichaelBrown-ti1un]

Very well done video, especially with the spliced in clips. LA and the west coast overall, always thrive when you have street-based independent labels like Death Row, Ruthless, Sick Wid-It, TDE, Hoo Bangin' etc, who are able to build themselves up, to where the majors come calling. Gotta take care of home first. Also, production is key. The last big LA wave that was playing on the radio and in the clubs, nationwide, was led by Dj Mustard. Gotta have universal production that still has west coast dna, but isn't regional-only. Drakeo and the Stinc Team, I thought, had a real shot to get it crackin' nationally. Distinctive sound, slang, and fashion all under the same umbrella. That all ended, unfortunately, because of another LA problem: the gangsta sh## that's just too intermingled with the record industry. We all saw the collapse of Death Row Records behind things that largely had nothing to do with music. Unfortunately, that element of danger, particularly around gang related or affiliated rappers, is always there. Corporations are not going to invest money in artists, who have a high chance of crashing out like Drakeo did when he released that "Ingleweird" song, which ended up being his death sentence.

[@TokyoCaliLove]

I don’t see anything about G Perico. Because he’s hella fire.

[@eddielopez4698]

Was in NY last year and definitely heard some Larry June. He's definitely not mainstream. Symba is definitely slept on. But lets be honest most of these stars that stick are coming from the South

[@xoxpctxox]

You just stay so consistent with the quality content!! You are doing this at a higher level. Keep the amazing and prolific journalism up, forever a fan ❤

[@thejoking.madmen]

Man, I feel like the real king of the west from that era is YG. I mean that sincerely as someone that’s from the south. It was pretty obvious that YG was the sound of the west coast, starting with his debut. I won’t discredit Kendrick because his debut was iconic. He was the only one that came with an actual theme for his debut, but YG brought back that west coast 90s sound mixed with the modern era.

[@dylancool8903]

YG needs to understand that politics are what holding the west coast back!! Cali is making its itself all about liberalism

[@lobo_solo214]

LA rap is still a highly influential genre. Rap now is more southern based or some sorta drill which these kinds of things ebbs aand flows. Still more to come. I'm patiently waiting on Nips sophomore album and SBQ to drop.

[@dylancool8903]

We got to take Cali back from these white liberals that are making our state and the whole west cost look embarrassing

[@SSJ_Glohan]

Outside of the mainstream artists, the west coast music/sound doesn’t really travel. Music from the south has traveled up north and vice versa. Even the midwest with Chicago drill sound traveled and Detroit sound is currently traveling.

[@theninethrees8044]

2015 Was Peak West Coast! West Coast always had their own sound in each decade from the late 80’s to 2010’s. 2020’s is just different, we can’t get rappers to sound like they used to anymore, both flow and beats.

[@tonyamartin1425]

you clearly were in high school in 2015 or you are slow are we going to see movies about 2015 hip hop watching documentaries? lol gtfoh the Westcoat had the world on lock in the 90s not 2015 lol

[@clutchron2x528]

Every area has its turn the south running things now

[@IsaIbnHalim]

From the city. The reason we don’t have a rap scene is because 🥷s don’t wanna rap they only wanna gangbang. If you a reel hardcore gangbanger it’s uncool to rap, it’s not gangsta in LA to rap. The homies gone laugh and ridicule you, everyone is a gang member so other 🥷s from other hoods ain’t gone bump yo music, because you gangbangin in the music, we don’t have guns (like that) due to the laws and it’s just too expensive to live in LA and most of the hood been gentrified.

[@GM53946]

>most of the hood been gentrified Finally someone pointing this out. And LA is nothing in that regard compared to the Bay. Bay Area rap was straight up gentrified out of existence.

[@dylancool8903]

Exactly what I am talking about!!! California has been taken over by white liberals and the lgbtq mafia! They have the strictest gun laws in America!! We need to start a movement in the mountain west!! Boise Idaho, Las Vegas Nevada!! They have some of the loosest gun laws in the country more than the south!!!

[@emanate0]

hip hop is holding back its own cuz of what old heads perceive it to be. gotta let ppl spread their wings and drop this tough guy bs or its gonna stagnate and die

[@happypeople3746]

Thats not true at ALL!

[@hrnbrigade4991]

@@happypeople3746 how so?

[@happypeople3746]

@hrnbrigade4991 hiphop can not be stop by "old heads" because "old jeads" don't even buy the music. Young people do So many hiphop artist were "mis understood" by OGs but ,as long as the artist remain respectful to the culture and remain true to them themselves, they will always prevail. -Kanye West 808s And Heartbreak was heavily criticized by "Old heads " in hophop. But that album had ALOT OF HITS, which the FANS bought. And Years after its release, many OLd heads admit they just didn't understand it, but now they like it. Kanye remained himself and remained respectful to art and music, never disrespected any rapper by calling them "old heads" or "irrelevant ". - Drake was a mixed boy who sang about Love. Many people ol d heads and fans called him soft and discredited his music. But that same music built his fan base and Drake always respected music by constantly giving "ogs and old heads" their respect, collating with or just making sure they got paid with writing credits/samples. Even though drake and his music were misunderstood by "old heads ' he prevealed and was even held as one of the top mcs of the 2010s. -Lil wanye went from traditional Hot Boy hood gear to skinny leather pants with a high pitched voice. Nobody understood it,but he still be came the highest ranking rapper from 08-12 ,and became respected by ogs . He sold alot of music being himself and respecting his roots/culture and even rappers before him. He is a huge fan of Jayz and missybelliot . So because he remained respectful to music/art , oldheads/culture and was true to himself. He will always be regarded as one of the last greats and has inspired countless artist. You do have to have some respect for the groundwork of the culture, but even then of you really love music as an artform and remain true to yourself. You will win. With everything you have to study to become a doctor, you have to study to be a teacher, you have to study different poetry styles to have solid base for your own work. The same with music. And music as a whole is being torn apart by industry promotion of only one sound/image ✨️

[@JohnBillow]

​@@happypeople3746smart

[@_Spider4]

​@@happypeople3746you must be a oldhead

[@sivuyilehendrickralarala4409]

Reason is the west coast rap is art, it takes time & they don't mumble or drill, they r the Messenger's.. ..

[@_Spider4]

stop with that "mumble" conspiracy, 21 Savage and Future dont mumble anymore and they are mainstream

[@MrSoutherhospitality]

Man listening to Shade 45 during 2013 and hearing all that west coast music 😮‍💨😮‍💨😮‍💨😮‍💨😮‍💨🔥🔥🔥🔥🔥

[@1humanbeing]

I truly believe Drakeo the ruler had the most potential to make it mainstream out of LA . He was definitely my favourite coming out of cali #LongLiveTheRuler

[@_Spider4]

frr he was so unique

[@topfloorslimey]

Snoop still had braids that night🔥

[@HomeroTV95]

The fall of Bay Area rap is part of why the west coast doesn’t produce high quality rappers anymore. Sad, but true.

[@mentlinc]

Why the Bay fell back from rap?

[@GM53946]

@@mentlincGentrification is a big reason. Obviously, Oakland has always been the key city, but in the 90s you used to have a lot of great and original artists from San Francisco and the other smaller cities too. But today there are barely any black people in SF, and mostly everyone in the demographics that hip-hop comes from has been priced out and forced to move further inland. Oakland is the only remaining sizable enclave. You add on top of those changes the general decline and loss of identity everywhere and how do you expect the Bay in particular to thrive? The last time anyone anywhere came with a new and original sound was more than a decade ago and in the Bay you have go back twenty years.

[@vicadelic]

G Perico is definitely gonna be up there when it comes to GOAT LA artist

[@dougandolini157]

SNOOP IS SPITTIN' FAX 💯

[@jasonallen3678]

Nonsense

[@FromDaShaolinSlums]

Boogie and vince are underrated but it'll take more than two artist to bring cali back up

[@michaelcox3353]

Drakeo The Ruler (RIP), SOB X RBE, Shoreline Mafia, and even Larry June have been holding down Cali during the 2020s. That Mexican OT all of Texas. All their music is played here on the West pretty frequently. It's just that their music isn't catching anywhere else very much. Young Drummer Boy and Lil Weirdo been doing their thing too and alot of youngster mess with them. Sad Boy Loko and King Lil G for the older cholo heads. They just never catch international buzz. West coast in the 2010s was solid though: TDE, OF, YG, Nipsey Hussle, Dom Kennedy, Vince Staples, Tyga, Problem, Kid Ink, Iamsu, Sage The Gemini, and Berner. But even then we didn't have a legit sound. I think the problem is that the west coast isn't a unit anymore. Everybody does their own thing and nobody supports one another anymore. And I feel like most aren't even caring to represent the coast, just talk about lean, bitches, and money, (Which is cool) but the palm trees, good weed, gangster OG mentality got played out for the rappers. Some aren't genuinely from the streets so there isn't no underdog story. Just youngsters making music. I also feel like we don't have 1 stable sound. Like everyone is trying to sound like Chicago, Atlanta, Memphis, and Florida. If it's not the sound then it's the content and lyrics that are being copied from drill and trap stuff. Lastly and most importantly I feel like all the producers want to sound like DJ Mustard or at least another version of him. Literally all the songs sound the same. Cookie cutter type shit, fr. Shout out Larry June's producers though cuz they got that new modern type feel sprinkled with some old school west shit. It's pretty cool. Still love the West, just spitting my opinion.

[@dylancool8903]

Plus it’s our gun laws that suck!! I haven’t seen one video of Cali rappers having guns in there video!! Every other state is doing it except for us!! We need to have less gun laws

[@Deliveringthetruth]

Nobody really blows up no more without their buzz dying fast in any area. Kids go from one hot artist straight to another and forget what they was listening to just a few months ago. The internet changed the game.

[@Nick_a_ra_gua]

Larry June definitely a star with his laid back style lol

[@TokyoCaliLove]

G Perico , is up there too

[@StillAwesome21]

To the masses? Highly doubt it.

[@ValleyBeats-yy4xd]

Larry J been holding down Cali music

[@MrAde-jy3uu]

YG went from being popular nation wide, to just a local rapper. That’s part of the reason.

[@clutchron2x528]

That’s because LA from what I’ve observed has its own music industry that kinda is separate from the rest of the world. But it looks like its working for em because lets be real its L.A😂

[@aydomac]

Vince is so real 😤🙏🏼

[@Charles-tt3dr]

Snoop hit the nail on it's head! If local rap artist can't get any support from the radio stations that's located in their ciites then it would very hard for them to obtain success & maintain it.

[@melvinchavers4116]

In a nutshell it's been Chicago's problem. WGCI has been used as a launching pad for rappers not from Chicago.

[@sanglunvaiphei9909]

Nobody cares about Nipsey or his music before he died. But now after he died, everyone is talking about him and his music, how great he is. They all claim that they were with him even before he died but it's just lies. Facts!

[@StillAwesome21]

I would agree, when they praised him it was never the music, it was always: He is visionary, 100$ mixtape, Marathon clothing.

[@aliciaalicia2255]

Exactly he should have blown up in 2010s just like Kendrick schoolboy, etc. he should have had that same support he would have went on big to be mainstream west coast artist and it’s sad that never happened. Why? Idk I can’t say.

[@sanglunvaiphei9909]

They should've given him his flowers while he was still with us.

[@JDMcHenry]

Any lyricism without a hot beat is hard to listen to

[@johndez5213]

Wish Tyler would get more credit. Dude gets looked over even after two Grammys. Crazy

[@AyoKeyloGaming]

hip hop is culture, but the problem is, we don't control our own culture anymore

[@clutchron2x528]

Big facts 💯

[@corey2694]

ding ding ding

[@cease25]

Crazy how Blxst wasn't mentioned in this video. He is the only one that stood out.

[@michaelknight8276]

West Coast doesn't adapt their beats be old sounding and their fan base is mostly in California. 💯

[@dmcmill7516]

The fact that you didn’t mention Tyler really got me hot bro

[@kylemcpherson3437]

My crazy life is definitely a classic

[@ChecoWasHere]

whole state was bumpin it when it came out, definitely a classic

[@kittybass808]

The industry is too dirty. No one wants to be a huge star anymore.

[@avacadomangobanana2588]

Oh NOW it’s too dirty?

[@MrAjking808]

What do yall be talking about? lol don’t know anything

[@kittybass808]

@@avacadomangobanana2588 i didnt say that, did i? i said its too dirty. i never said a time frame, but go off.

[@kittybass808]

@@MrAjking808 what do u mean?

[@ri067953]

Mt Westmore didnt sell because they released it about a year after the singles dropped. Snoop talked them into dropping it as an NFT which was dumb.

[@GM53946]

It didn't sell because these are 50-year old washed up has-beens who have no creative energy left in them and are just phoning it in at this point. That's just the truth.

[@Daydreamer_96]

sometimes you gotta pop out

[@loto7197]

Youth drives music sales and cultures, its often the youth reflected by artists and not the other way around. Gangster rap was cool to 90s kids, gay shit is cool to kids now

[@machiavelllli]

RIP Drakeo the Ruler and Suede