How many Facebook ads should you create?

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If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[@xtc1236]

Should i add new ads to an adset that has an already good perdorming ad or make a new ad set? Don’t wanna keep pushing the same old video, but don’t wanna stop the tempo either. Meta seems to always pick the best performing ad and forget the new ones

[@prateek161987]

Yes, it happens often. Sometime new ads has only 50-100 impression and never shown again. Is 100 impression sufficient to judge it.

[@williberg4862]

When you say test up to 6 ads, I assume you mean to just run up to 6 ads in a single ad set, as opposed to running an actual A/B Test Experiment? In my experience running an actual A/B test experiment would require putting individual ads into separate ad sets then setting up the experiment at the ad set level. Have I understood this correctly?

[@abryan3228]

So I sell different products eg different clothes let's say I make 50$ profit from 1 outfit ads and when I run a different outfit ads I'll still get sales, what do you think about this Ben? I want to push it to the limit to see if I can run even 6 outfit (ads) at a time which would profit me 300$ daily

[@shaunroyle-g8y]

Thanks Ben, I had a great performing ad campaign then my client had to pause for 2 weeks, now I've created a new campaign, is that right or should I have turned the old well performing campaign back on and added the new content they made for me to run? Thank You

[@MrInsider33]

do you craate a testing campaign with this one adset or do you add the adset to your kain campaign?

[@med.vet.rafaelcousino8664]

Thanks Ben

[@serviceproper]

6 ads per ad group?