How Tanishq HACKED the GOLD Market of India : Titan & Tanishq (A TATA Product) Business Case Study

[@shadow-bv5qj]

Eventhough on paper Tanishq is leading gold jewellery makers, Jwellers from Kerala like Kalyan, Malabar , Alukkas, Bhima rule the market because on paper sales of gold in these jewellers may be very low but the real sale is much much higher than even Tanishq can think of. My father owned a gold purification and testing centre for 45 years . He also did jewellery making for jewellers in between. Gold market in India cannot be studied using B-School experience you have to dive into it. Gold Nexus works in very complex way , politics, terrorism , traficking,religion,region,power,money everything counts here . Even if people have all these ,many of them fail due to backstabs and rivalary. The reason because gold is so loved by people in power is unlike paper money gold doesn't leave paper trails .Gold is nasty buisness.

[@SS-rd6cv]

I've been to Tanishq, and several other stores. One thing is for certain, Tanishq has started charging much higher making charges than anyone else.

[@pujapatil9095]

I have compared with malbar and other and its same

[@pujapatil9095]

@Gadgets for Smart Home yes and small shops cheat in hidden way.. so all are almost same..

[@tenton459]

' Wastage' is where....you never know!

[@sandeepyakkala4401]

@@pujapatil9095 You can compare small shops and tanishq too, even tanishq is too much high, don't make judgement by your likely

[@pujapatil9095]

@@sandeepyakkala4401 i am making judgement after having enough experience in buying in both small and big showrooms. Only difference is small shops wont put gst and may be 1 or 2 % difference…

[@abhilashgupta3348]

Mind-blowing video man, I am a jeweller for the past 12 years and this video contains so much information towards brand building in jewellery, all your facts are true but you should know that Tanishq charges in the name of making charges and they sell for thousands of rupees which only cost 5-10 rupees, and when you go to return or exchange these items you get for these stones. Secondly Tanishq if you ever compare from local jewellers. So many crooked jewellers have now changed or changing their way of selling and they are moving towards selling only hallmark jewellery. Markets are evolving and brands like Tanishq have helped in informing customers about some discrepencies in jewellery purchasing mainly which only suits them.

[@sindhujareddy3458]

I don’t think it killed anything. They are extremely overpriced and their quality is strictly average, especially their diamonds.

[@rikilshah]

They cheat people in Diamond. I know that because I am related to Diamond industry.

[@sais8681]

Excatly! Especially in Telugu states most people never visited Tanishq store even once. Most people here prefer famous local stores against big jewellery stores because of more designs.

[@sindhujareddy3458]

@@rikilshah yes I’ve heard!

[@sindhujareddy3458]

@@sais8681 yess!

[@ankitnautiyal2568]

Tanishq is overpriced, overrated.

[@sidmoitra007]

I visited jewelers for last couple of years when the prices went down and trust me I had an opposite experience. High pricing, poor response, lack of various designs and very few people at the counter compared to Malabar, Kalyaan, few big local players, Jayalucas, and few more brands. I was disappointed with Tanishq. I don't doubt on your researching abilities but trust me dude, I observed this for the entire year. We had to wait in queue in Malabar but Tanishq, it was empty.

[@rohitghali]

Yep. I also had the same experience. GRT, Malabar, kalyaan, etc are so so filled up. I've never seen a filled up tanishq. I've never met a relative who bought Tanishq jwellery. He's charging making even on gold coins. What's there to charge for making in a coin? Nobody charges making for a coin or bar. Bullshit.

[@berlin5403]

We own a jewellery showroom . I can vouch it . The stupid wannabe branded kids who just want to show tags buy from tanishq . They don't understand gold or money . Even though their parents ask them to go for trusted local jewellers.

[@tejasnahata8618]

Tanishq is doing same things what local Jewellers did in past. Today if you check the Product Discription of Any Diamond Jewellery of Tanishq you will find that the prices of Diamonds are minimum 3x of what a local Jewellers can provide with better Purity. Secondly the Making Charges are 4-5x more then normal Industry Standards. So long Story short if you purchase any Diamond jewelry at Tanishq or any other leading brand. It will take minimum 7-10+ years just cover your cost of Jewellery.

[@sidmoitra007]

I would also add here that, I trust BIS hall mark and the bill from that particular brand. Just because the bill, the brand and the hall mark says the thing that I'm buying is pure gold so I too trust it. Now these brands may sell me even copper and it hardly matters because all I want is bis hall mark, brand bill and general acceptance. That's it. Who cares the gold is how much gold or the truth is true or not. Mai return kr ne jau, return hona mangta hai and it should be respected as gold that's it. Fir vo kuch bhi ho, copper or brass I don't care. These fancy machines are just a marketing gimmick. I have worked with Tata and I know how beautiful and Bureaucratic they are? Now after seeing so many comments in my favour, I think this guy (presenter) has lost the path. Dude, you need to recheck your facts before serving us.

[@GeevarJohn]

At Tanishq the gram rate for gold is always higher than everyone else and their making charges is way higher and I am sure that in Kerala you could get the same 916 BIS Hallmarked gold way cheaper at any small jewellery, I don’t know why Tanishq has that stupid pricing.

[@harshitagrawal9133]

I am addicted now for sure, can't even miss a video.

[@navtejchoudhary583]

kzbin.info7M6auifLkvc?feature=share

[@gurleenkakkar8788]

Same

[@manikdua]

Same here

[@akumar9684]

Hooked

[@DC-xc6mo]

Me too😹

[@jaysoni6355]

Few benefits of Family Jewellers who works on Principles! 1. Now a days they do have a xray Spectrometer, you can't compare all FAmily Jewellers to Tanishq 2. Ask someone in the industry,how and what way Tanishq fools in diamond pricing and what is the value of Diamonds purchased from them, they won't take your diamonds and Tanishq diamonds won't be taken by Local as they have Marked up heavily on pricing! 3. Facts and figures can be manipulated,in my small town there are 120 Jewellery stores and I am talking about North West India! 4. Chain Brands are doing well like GRT,Bhima ,PNG ,WHP as well so make sure to focus on them as well! 5. Time has gone when Progressive Jewellers focus on providing Quality as well! 6. If one mango is bad,you can't say the whole bunch was Bad!

[@athribhat2243]

Amazing explanation

[@lavishjain4062]

Very tru...!!

[@vedantsan]

Recently, Tanishq's showroom opened in my city and was curious from the beginning about Tanishq. Thanks a lot Thinkschool for giving us this great insight.

[@sumitbhole6758]

lol same here at jalgaon

[@Honesty361]

Pure marketing Video

[@Kathakathan11]

They have boring designs

[@PramodSubramanyam10]

What an awesome case study. Seriously, we commoners notice only when someone is successful. But to get to that point, they had to pass so many hurdles!

[@colecroc1028]

I don't know about other parts, but here in south Tanishq lacks in variety and other jewellery establishments are doing better.

[@sais8681]

Excatly! Most of us here never visited a Tanishq store.

[@Honesty361]

Same in my town Ratlam which is famous for Gold & Namkeen.

[@sindhuugandhar]

That's true, we need to agree, in South apart from tanisiq, grt, lalitha arr doing very better

[@shanthycv]

People should visit the showroom I have purchased quality jewellery from Tanishq I trust the Tatas

[@colecroc1028]

@@shanthycv they have 1/10th of collection compared to competition. They need to improve.

[@arizvisa]

I'm so glad I discovered your channel, I don't typically believe in consuming content that's out of my scope (I'm US-based)...but I 100% believe that your country and its leadership are using all the tools we have available during the information age (in the correct way) in order to enable a democracy that exists within capitalism to continuously succeed through competition and innovation. Despite some detractors (VISA) claiming things like nationalism, compettion and innovation is a good thing..and it's fundamental to driving capitalist societies (and hopefully humanity) forward. We should be in a position of learning when someone else has a better product, and we should always be proud of another country's successes...as we're all the same, other than creative differences and we can all learn off of each other. Your statement at the end, about validating the data is fundamental to acting upon information. For some reason this is something that people do not understand in the US. We do not understand how this works, how to define what a monopoly is (for some reason...especially wrt information), and because of the fragmentation and opacities of our education, people misinterpret how the systems they live in actually affects them daily.

[@ankitjain195]

I still think they are more bigger player which are not listed. 20kcr sale in jwellery is nothing. Indian jwellery market is 6lakh cr . It is just a 3% market share. For a 30 yrs business with a tata brand what that tell you my friend that their customers are not loyal why just go to a local jewellery shop they will charge you 10% as making charges what tansihq charge is 30% so their is no repeat customers. I can tell you in next 2 year as gold price rise you will see their sales number will only go down in volumes. and if you want to do give quality research to your subscriber do from all angle. And you purity questions has taken back seat because you can buy hall mark jwellery from jwellers. And for you subscriber they can go short the target is 50% from the top for titan may be buy next diwali

[@vamsi.s7901]

As jeweler I can say it contains much misinformation. Now days you can order 916% certified hallmark gold jewellery with less than half what branded shops charge with no GST at any small jeweler. Tanishq charges mountain fees, like 20to 30% wastage on gold compare to 10 to 13% at local jeweler which is enough for a making, still These brands growing because of marketing they do , they make you feel like your respected person or posh person if you buy their product...I remember until last 5-6 years nobody knows about custom of buying gold on dhanteras other than some north indian communities, thanks to these gold brands now every corner of the country knows it and buys gold on that one day like crazy, and some people buys gold by lone money. and it Saddens me seeing how people spend their hard earned money on that one day (and the level of frouds happens on that day is bonus)

[@SKumar-bs7zz]

Those special auspicious days were brainchild of our ancient marketing mafias and cunning businessmen befooling the innocent . Indians r too gullible specially in the name of religion.

[@SettyS2011]

But I feel the biggest thing is they assure 22 karat. With jewellers, it can be anything.

[@vamsi.s7901]

@@SettyS2011 22=916% same, there are government authorised testing centers in every City, any one can check their jewellery. all customers have to do is have some knowledge about gold purchasing

[@SettyS2011]

With Tanishq I have seen 22 karat always. They have certified carat tester there in all shops. With jewellery made else where I have never seen 22 karat. It varies between 18-21.6 for all that I have tested. I decided based on that if purity is a concern Tanishq is best even at the slight premium.

[@vamsi.s7901]

@@SettyS2011 with government regulations now days you can find certified jewellery in any small shop with hallmark symbol 75% or 916% it's not exclusive to brands like Tanishq, All you have to do is ask questions about quality and wastage. 'and above all if an average hand made jewellery lasts for 5years then these machine made jewellery lasts for 2years thats the defference

[@filmy_attitude01]

In Bengal also local Jewellers are way popular than Tanisqh...Tanisqh is not that much popular with middle class.. some brand originated in Bengal like P. C Chandra, Anjali, Senco are way popular than Tanisqh. This is the scenario of urban areas.. village people mostly prefer to visit their local Jewellers still.

[@ShagunJewellers5163]

Empathy is that superpower that can turn a commoner into a king 👌🏻

[@sharduljoshi769]

Hi, Can you make another episode on how brands make customers aware of the problem and then provide the solution . The barrier to replace old and conventional brand just by providing additional features/services, doesn't always work for new competitors.

[@deekshithaaddanki2635]

So true, even in this case study, I dont think this concept was impactful. Tanishq itself couldn't break any of these barriers.

[@sharduljoshi769]

@@deekshithaaddanki2635 @think school Maybe a case study about "How Patanjali build 10000 Cr business by entering into FMCG market and challenging conventional players" ex. Powervita against Bournvita or Dantkanti against Coalgate

[@26_jaypatel23]

Hey Shardul, would you be willing to have a conversation on this topic ?

[@himanshuyadav4188]

I am sharing my own experience. I bought some gold jwellery from local jwellers and when I checked the purity (using independent machine), the quality was always worse. 18 Carat gold was worse than 14 Carat. 22 Carat gold was almost 16 carat and so on. This quality issue I didn't see with major brands like Tanishq or Kalyan Jwellers.

[@rahullalwani8513]

This is 2022, if this still happens not a single jeweller can survive, every thing is hallmarked

[@harshjain8345]

@@rahullalwani8513 exactly! Mostly hallmarked jwelleries are sold nowadays and people are aware about hallmark and purity before buying gold.. we own a gold business so we know it very well.. @Himanshu yadav you got a bit unlucky or might be possible that jweller in your locality scammed you but.. i can assure that 95% of jwellery stores sell legit hallmarked jwelleries only .. purity scams used to happen earlier for high margins .. but now it's a open book!

[@sandeepyakkala4401]

How awareness you are about good why the shit you are buying lower carat gold from shops , why the hell your are not asking about your requirement quality?

[@samb8931]

i am from the jewellery manufacture industry... jewellery being an fashion product but also has major role of investment....but these brands like tanishq etc charges customers with 28-30% making charges,sometimes I've also seen upto 43%...thus upon selling these ornaments after a period of time,customers still get loss,this leads to loss of interest of customers in gold jewellery. whereas if u buy from a small jeweller,u will get the same hallmarked product in much more lesser making charges like 10-12% max and also the gold rate will be 100-200₹ cheaper than tanishq... normal customers shoud keep in my mind if brands like tanishq and kalyan etc are getting their products endorsed by huge celebrities even though the product is same as u can get at any small jeweller,then from where will the cost of endorsement from celebrities come? offcourse from the pockets of the customer.even the cost of huge showrooms, decoration,staffs and all other fancy unnecessary facilities will be charged out of the pockets of the customer as the product is same which u could get from a smaller jeweller at a very less price. anybody wants any ans regarding gold and jewellery,do drop a comment,happy to help and spread awareness.

[@garvitnanda4527]

Very correct brother I too support and buy from local jewellers only

[@justmathemagics5137]

Yes even in my place making charges are even 3-4% also

[@SR-dl8yq]

This video too is Thanisq’s marketing strategy

[@deekshithaaddanki2635]

So true, infact we started appreciating local jewellers more after seeing these making charges.

[@samb8931]

@@AB-yp7nc even small jewellers now provide hallmarked jewellery

[@artimeul]

Your videos are, day by day, becoming more of a stock recommendation and praising big players for content rather than deep insight on topics that are needed in today's world..

[@lavishjain4062]

Very tru...!!

[@Unnikuttank]

Hi Ganesh, I think you forgot to research about the Kerala Gold Jewelers like Kalyan, Malabar and so many other dealers

[@sakshimore342]

I think before I enter a B school, I will learn so much about business from this channel that to remember all the theory, I will always connect it with the practical examples and points mentioned by you 😅 Also, just to add I think Tanishq is also doing great in terms of marketing. Their ads are also really good, they always make ads with some sort of emotional connection that stay for a longer time.

[@aditi7186]

Ek time tha jab online kuchh bhi available nhi tha tab couching ka need tha kahi se study kra tha pr ab bahut online material hai jise study krne se achha rank aa skta hai or o me to likha hi hu kuchh ka 1 se 100 me rank ata hai pr jo average student rahte hai agr top rank wala system me na study kre to kuchh to rank le lega yesa nhi hai ab ki allen me hi study kare top rank ke liye agr aap online bhi study focus se krte ho achhe habit se or question jade se jade krte hoga to asani se selection ya top rank aa jayega bas ye sab aap ko pta hona chahiye bahut jadey students yesa hote hai ki easy to hard question kr ke bhi achha student bante hai or last tak selection le lete hai pr allen direct hard question se start krta hai Student study kr le te hai pr question nhi kr pate or class me teacher utna achha se bhi sab ko nhi bata te hai time rhta hi nhi hai ki daily doubt jaye or kabhi kabhi time ke chalte class ka padhaya hua bhi nhi studt kr pate us student ke liye online achha hai or kuchh teacher to class me yesa dr (fear) banate hai ki doubt puchhi nhi sakte yesa hi hota hai kita ko kuchh bhi nhi samjh me ata hai or dr ke chlte puchh bhi nhi pta kitana ko to top rank ke liye etna question deta hai ki o sab banane ke chkr me kuchh bhi nhi bana pta or jab pta chalta hai tb time bit chuka hota hai normal agr chapter achhe se study kr ke or 100 question bar bar laga le to selection ho jayega pr top rank ke chkr ke sab brbad ho jate hai ki cutoff bhi clear nhi kr pta

[@prvinsharma]

On target and rightly presented! I am a bought customer and would never go for another brand than Tanishq even if the other brand is the best on the planet. Even when seeing 20Y from now I would exchange old jewellery for my kids from Tanishq only. The only grudge with Tanishq is outdated designs and not addressing low cost gold jewellery for which we have to always go to local shops. Tanishq should also have silver jewellery for ladies comprising of anklets, rings, bracelets etc. #tanishq

[@D.2601]

Looks like you r the only happy customer here..!😂

[@harikirant1573]

I am not sure about numbers....but in my place i have seen Tanishq as flop showroom and local players business is far far far high when compared to this Tanishq...Just go to local players in marrige season in Andhra Pradesh and at the same time go Tanishq in the same season you can find the difference

[@neeev100]

Same here

[@pavankumar-je6yl]

Avunu bro mana gundu uncle(lalitha jewelry) vahhaka antah marpoindi😅

[@lordmountbatten9356]

Tanishq showrooms are focused on high value customers who spend upwards of 1.2 lacs hence the stores are not crowded however the other brands showrooms cater to all types of customers most of whom spend 20k to 30k

[@sais8681]

Excatly! Mana deggara tanishq ante sagam mandiki telidu kuda 😂

[@aiswaryaremesh4735]

Exactly just observe the rush of customers during festival session to tanisq and other jewellers .. that answers all

[@dhandhafounders]

Very well organized video but an important part which everyone should know is - how Tanishq is experimenting & trying to alter the consumer buying behaviour with its brand Mia. Do take a look on the Tanishq video on our channel to know more on this😊

[@arjundeshpande3379]

Dude! That was really good point you made out there. Loved ur content. Keep going👍

[@hardikmalani2180]

Why are you replying with your alt accounts ?

[@Tiya_sha_1]

👍

[@RockingRockerARYA]

Same in Hindi is well explained at #RockingRockerARYA channel.

[@ayush__kushwaha]

Tanishq is created his own brand value this is the main reason of their success 🔥🔥❤️

[@shwetasinha3294]

Fantastic, just fantastic. Great learning. Please keep coming up with awesome, simply explained case studies. I loved it !

[@vkchaitanya2003]

As a customer all I can say is we went to Tanishq to buy only because of the guarantee of purity

[@meetsingh4613]

This is going to be GOLD , as similar to previous videos!! 👑💫

[@anjanan4319]

Usually the making charges in Tanishq is higher than other jwellers. Can you explain how Tanishq is still a wiser choice

[@archibanthia6979]

@@rashidosani5958 why? Local jewellers can also make any type of design that you want About the quality ..how can quality differ? For eg if you are buying 22ct gold jewellery ..then you have variety of ways to check it if it 22ct or not ..you'll get 91.6% purity .. And obv making charges are the lowest ..then why you prefer buying costlier product just because of the brand name and advertisement !

[@ananthire8568]

I have never heard such a detail reason behind Titans growth.... Tons of Thanks for sharing such a gem information

[@KJ_SHANKS_YT]

being a jweller i as a seller get to see so much of people who get cheated and betrayed by other shopkeepers just for the sake of low gold rate and dues on the product

[@olife4138]

I always enjoy , learn, imagine And acquire knowledge from your every episode. I recommend your channel to many people.

[@gangeshsirpathi5066]

Bro, Make a video on why Elon musk Invested into twitter and why he want to buy the twitter🐦🐦?

[@navtejchoudhary583]

kzbin.info7M6auifLkvc?feature=share

[@starboy001]

Simple hai bhai ... Usko roka gaya freely tweet karne se..so usne us cheez ko khareed hi liya....ab kon roke ga..jab wo cheez hi uski ho gayi

[@amreenahmed4940]

Earlier man considered powerful as much land he owns but in today's world the more data you own the more powerful u are.....we are all hacked

[@jatingoyal8519]

Saw this video on youtube incognito, and finally, I subscribed and commented, I appreciate the hardship that went into making this video and case study. My mind blown.

[@harrinibajaj5583]

They should jump into silver market as well as there is impurity in that as well. Secondly another brand has to bring karatmeter to check Tanisha jewelry. I am a great fan of Tanishq but still want to double check them. Total trust is not healthy- sadly in canada there is no karatmeter.

[@ayantikabhowmik1261]

I have checked purity of several other jewellery items bought from other stores in Tanishq Karatmeter and have got the desired results thus proving the Karatmeter works.

[@aspmusic5904]

Amazing video; and more amazing were the tips/pointers at the end. Keep up the good work!

[@nishantverma6796]

Man If you had an a business school I for sure would have wanted to be a student in it. Today's b-school's don't teach this way they are still relying on old methods and tech. They just want a huge sum of fees for knowledge that is freely available on internet. Keep this up man.🔥🔥🔥

[@praneshbalaji8047]

bro this guy is Very good analyst

[@saikatbasu9582]

Tanishq charges way more than the actual price of gold. People who’re not regular gold traders perhaps don’t know that Tanishq’s gold price is almost 10-12% more than the actual gold price. I checked it just last month when I was in India.

[@gnanasabaapatirg7376]

Yeah and pawn shops and banks refuse to give gold loans to such products because they have more stones which makes it difficult to get the real value of the gold.

[@vishal00724]

Seriously cause of that purity meter & gold harvest scheme now I only buy gold from Tanishq brand...he pointed out the same thing...very well researched kudos to you & your channel 😍❤️

[@armanbhatia6506]

U promised to come up with it and you came. Great going. Love your channel.

[@rupeshkrpradhan]

Thanks!

[@garvitnanda4527]

Hey just letting you know that local tycoon jewellers of my city are king here not Tanishq because people prefer them more due to trust and less making charges

[@praveenpandey669]

Toh bevkoof bhi ban rhae hai vo because of lack of purity brother 🤣🤣

[@garvitnanda4527]

@@praveenpandey669 mere bhai sabko pata tanishq diamonds ki quality kitni bakwas hai if you are in this market ..baaki tum Google reviews do..inki maximum shops khaali rehti 😂in my city jewellers like talwar jewellers dominate which have 5+ shops and 80 years of trust

[@NEHAVERMA-eh4cy]

@@praveenpandey669 they keep old jewellery from local jewellers without asking any questions or deducting any charges..

[@bat_man1234]

Not every local jewelery store guarantees gold standard which tanishq does , so people who want to invest in gold prefer tanishq over local jewelers

[@Kathakathan11]

We had my dadi’s old bangles, she wanted new, her jewellery was from 1930s, then the jeweller like Tanishq, big brand, remade bangles, we got it checked a year later from dadi’s hometown ( historic town for lot of trade), it turns out, they degraded the quality. My dadi would complain about it, we ignored.

[@geek_for_life]

🔥Awesome Video!🤩 I didn't knew the 19-22 Strategy of Tanishq! Superb 👌🏻 Research Done Think School Team!👏🏻

[@ayushdas8710]

Can we have a video on Bisleri.. It changed the packaged drinking water market... now when we want a bottle of water we don't say bhaiyya paani ka botal dena... we say bhaiyya Bisleri dena... BISLERI truly deserves a video

[@anuragrokade1322]

True mate. Even Bilseri, Bisreli and bilsnari deserves a video😉😉

[@bigbrotherandbossbaby7012]

That was great man.. it was insightful 👏👏

[@krishnasoni6145]

Thank you for making this video, it was very useful to know about the rise of Tanishq but can you also make a video on the jewellery industry of India, it is a billion dollar industry still dominated by regional unorganised players and how technology is changing it like cad, 3D printing , etc.

[@raghavagrawal928]

It is dominated by small regional players because they are giving same quality jewellery to customers in 30-40% less price than these branded showrooms.

[@namishbaranwal3522]

@@raghavagrawal928 Same quality?? Hell no. A huge chunk of them are cheaters.

[@raghavagrawal928]

@@namishbaranwal3522 yes i agree, but JEWELLERY shops with REPUTATION or GOODWILL don't do such farziwada. DON'T BUY ANY JEWELLERY ITEM FROM UNKNOWN PLACE or NON-REPUTATED SHOPS. ALWAYS buy it in reputable shops from your city.

[@pradhumnverma2139]

@@raghavagrawal928 yes you are right

[@grrg474]

Chup karo chutiyo

[@harshjain8939]

Extremely awesome content. loved it 😊😊

[@teeshashah402]

I click on like button before the video even starts, tooo good content every single time and the way ganesh explains everything thoroughly and easy to understand is commendable. Sending lots of love to the entire think school team. KEEP GOING.

[@ThinkSchool]

Thank you so much ♥️

[@ashwanimehra4574]

Firstly, thanks for your brilliant work! I regularly listen to you and enjoy. You have great oratory skills! In my recent personal experience with Tanishq, I found their designs unique and stand out. We visited Meena Jewllers, Damas, Malabar, but when we saw designs of Tanishq, it just fitted what we wanted, both taste and price wise. I think one of their USPs is unique designs. Thanks!

[@pradneshsuvvada512]

The producion value of your videos increased like bitcoin during lockdown (pun intended). Thanks for the amazing content ❤❤❤❤

[@ThinkSchool]

Thanks :)

[@lll2282]

I hope Indian art doesn't dies, I mean India has its own art, style, design in jewellery which are very rich and beautiful represents our culture as well. New designs but not in cost of replacing old ones

[@ajitrao3003]

The person in the pic shown (4.25) by you is my uncle Hari Rao chaturvedi he was one of the founder of Titan and he retired as a senior vice President in Titan company

[@MilletSnacks]

Thanks for appreciation to this Tanishq Business Video ❤️❤️❤️❤️❤️❤️💪💪💪💪💪💪💪💪💪

[@shouvikmandal8296]

Adding a like before even the video is finished....Because you know what guys!? There are businesses and people out there thinking for not just elites, but also the mediocre which comprises the majority in India...and coming up with a model that sustains and enlightens all equally is something to be proud of.... Plus hatss off to TS team for their exceptional research and analysis!!

[@shreyashkale.3137]

Fyi . 🥇 GOLD INDUSTRY was Initially formed in INDIA by ROCKY BHAI in KGF Don't Forget 😉🤣😜🤣😜🤣🤣

[@sumitdwivedi008]

Pura gold leke Rocky Bhai chle gye ocean m 🤔🤔

[@Sourav_MadridCF]

Salaaaaam rocky bhaaai.....

[@CogitoTesting]

This is a superb piece of a documentary; for that alone I subscribed to your channel.

[@adesaraharsh2496]

It's a request to make case study on caratlane company about their business model

[@yuvarajdhanasekar6857]

Fantastically put. Kudos.

[@paryansharma621]

Eye Opening Case study yet again. I've not missed even your single video since 6-7 months. 🔥

[@ThinkSchool]

Thank you so much

[@knightwalker9549]

Are you serious 😂😃

[@kamalnathkanthimathinathan1473]

Another great video. Keep on going guys..👍🏽👍🏽

[@rajeevrajan9996]

Wow So insightful as always Massive respects to you and team for taking such efforts to educate and share the knowledge Simple “let’s grow together” Great job Ganesh bro 🙏🤗❤️

[@ArunSharma-qw3df]

Man i do not what to say. My mother purchases the jewelry from local jeweler. He made the jewelry of 1 tola of 22 carat. When my bhabhi goes to delhi to exchange it for new. They melt it and found that it was made up of 18 caratt gold and polish was done of 22 carat. And 18 carat was not pure that chain has only 70% gold. On top of this he add 10% making charges. I did the math and found out that by spending 50k i got the gold of rs 26k only. But in tanishq after adding gst and everything if is spent rs 100 then i will get 83% gold all. Others are making charges gst etc. May be the article i purchased has less making charges

[@camo4635]

Amazing content!

[@RockingRockerARYA]

Same in Hindi at #RockingRockerARYA

[@berlin5403]

I own a jewellery showroom . I would advise any person who value his/her money to buy from local TRUSTED jewellers. We charge you 350-400 marking charge including all other expenses. But these big houses will charge is 1500-4000 depends on design. ( Gold purity on local and brands are same ). Here with tanishq you pay for branding ( Deepika Padukone) . But with us you will get better service, personal customisation, legacy and relationships. Dont to forget when you want to sell the gold ( we all know gold is investmenting asset also ) local jewelry house will give you the current rate of gold without any deductions that too in immediate basis. Try selling gold in tanishq 😁 I am not bias but local trusted jewellers > ( Nowadays every jewellery house has gold purity check machine so no doubt in purity )

[@neeev100]

Ya plus nowadays jewellery is compulsorily hallmarked so even less chances of cheating are there

[@neeev100]

I own a jewellery showroom too and i had a conversation with one of my customers who once went to buy jewellery from Kalyan, she shared her experience with me and she said it was a very bad decision because they overcharge like anything, in diamond jewellery she told me they were charging 90000 rs karat for vs si diamonds, and we charge max 55000 for vvs fg which is like the best diamond quality and vs si is like the worst qualities of diamonds so i was completely shocked of much they were overcharging the customers.

[@berlin5403]

@@neeev100 lol . Dont get me started with diamond. People who buy diamonds are stupid. And buying diamonds from branded showrooms are super stupid. Buying small diamond rings + engagement ) is fine though

[@neeev100]

@@berlin5403 bro buying diamonds from branded showrooms is definitely stupid, but I wouldn’t say buy diamonds is stupid, have you seen the recent increase in price of diamonds?

[@berlin5403]

@@neeev100 it's about return on investment.

[@asishrevanth5379]

The way you change your thumbnails to make people open video is literally game changer..!!

[@mayurpanchal7680]

Rajesh exports limited is also a big name in gold industry.

[@PraveenKumar-kj8rq]

Yes, I came to know them by their stocks...

[@ramangupta9336]

They have world largest gold mine

[@mayurpanchal7680]

@@ramangupta9336 💯💯💯

[@vedantmungre1702]

I heard about them from Vivek Bindra KZbin Channel

[@mayurpanchal7680]

@@vedantmungre1702 vivek bindra is the best business teacher in the world! 🌎

[@yash_verma]

You make very informative, simple & unique videos, especially in geopolitics.

[@sandeepyakkala4401]

I literally went to tanishq show room in my city and suprised the wastage charges as it was highest in the market, so they are earning that much profits simply and even bullying taxes on people buying gold

[@pritidodhia5059]

Amazing 😻 information. Broadly detailed & extraordinary 🌹🌻

[@ghanshyam8858]

Just one suggestion: please double-check details before sponsoring something on your station. We are loyal to you and not to other brands.

[@hiteshkekre8514]

Your approach to a case and the analysis is truly remarkable.

[@marimuthuas4165]

Most of the jewellery I had brought in 30 years from private jewellers in chennai didn't conform to 22 carat finess as I was assured of by them. I bought new ones from Tanisq few years back . When checked with other jewelers all of them were assessed for more than 22 carat finess & not less. Private jewelers are extremely flexibile in price & other charges at the cost of quality of jewellery. They do it even without billing. Tanisque is averse to & doesn't follow this kind of bad & under hand practices. They quote fixed price & other charges but sell only quality products. Tanisque commands high level of credibility due to honest & transparent trade practices & is flourishing in organized gold jewellery market. Private jewellers are perishing not because of Tanisque. They are themselves to blame. They have only committed Hara-kiri due to bad practices against gullible customers.

[@smitadas6471]

Recommended your channel to many of my friends 👍

[@jaikumar8506]

I think, I've watched almost all Think School videos, and now I feel like I can build a trillion dollar company. If I go on to do anything like that, I will give 1% equity to our dearest Ganesh bhai and will sponsor Think school to make a case study video on my company. But first, let me clear my IIT JEE exam😂😂

[@MOHAMMED-gi2uh]

Have u seen video completely?? There is a difference between thinking and actually building a company😂😂

[@jaikumar8506]

@@MOHAMMED-gi2uh Video dekhte samay quran padh rha tha..... agli baar se poori dekhunga

[@walkingcorpse2392]

@@jaikumar8506 bhai 🤣

[@walkingcorpse2392]

@@jaikumar8506 bhai 🤣

[@nargishdesouza5207]

Switched to Tanishq several years back for all my jewelry. Am very happy with this brand.

[@Vishal270187]

😂😂 due to tanishq local jeweller stores became more competitive and transparent..... 🙏

[@MilletSnacks]

Thanks for appreciation to this Tanishq Business Video ❤️💪💪💪💪💪💪💪💪💪

[@ratanagarg4155]

Very detailed n well researched case study

[@dipujoy3520]

Can you tell why Tanisq couldn't break Gold market in Kerala. Also do a piece on Alukkas Gold

[@monishasekar4716]

In south india we have much better options!!!

[@NEHAVERMA-eh4cy]

Old local jewellers providing very nice designs and varieties in light weight.

[@nethramaan]

Kerala only trust Islamic/Dubai brands ...that's why

[@aleenaprasannan2146]

@@nethramaan Nice sarcasm

[@chintanpatel9210]

I happen to came across this recommendation and this content made me subscribe. Can’t wait to see more.

[@endor8witch]

i'm not indian, but i love knowing about the industries and sectors in india, thanks for making it in english! also to add, the reason why Titan didn't do well in euro is because the Swiss and Germans have LONG reputable history of watchmaking, not just design but also the mechanical components in watches - luxury and accessible ones. like car components and car technologies, watches improve every few years due to innovations in watchmaking engineering. India's Titan has no centuries-long watch making history or manufacturing workshops in Switzerland (which is a must for any reputable top watchmaking brands to gain respect within the watchmaking industry). Titan lacked the "innovation" to shake up the watchmaking industry for the big boys to take notice, which is something they should have focused on before expanding to euro

[@forkji5668]

Wholesome content. Kudos to you.

[@aiswaryaremesh4735]

It might have wiped a minuscule of small jewellers from cities but never able to penetrate into rural India. More over its overpriced.

[@malikakefufaji9900]

Does anyone even care about useless and poor village scums?

[@srisaisubramanyamdavanam9912]

Superb marketing insights... Keep rocking bro and we will keep supporting u

[@SS-er9gw]

Yes my parents were victim too of the local jewellery they made during my marriage and we only found out when we were selling it to buy house

[@falgunimalhotra8175]

I m auditor of titan ,personally have great experience... All clear documents and quality.... No compromise in quality

[@nagratna793]

They bloody are all.overpriced..in my marriage i brought from local stores only with hallmark..and neeve got disppointed with price quality..it's sad that how local indian people undermines the local sonars..while they are better price wise too..quality doesn't change trust me..what iso they are following..others are too..but Indians are obsessed with brands.. I wanna send an Message to impending youngsters marrying that don't get obsessed with brand..give chances to local sellers and businesses...u won't find much difference in quality...it's all brand..nothing else

[@AmirA-bi3rb]

Nice video. All ur videos are great.. keep up the good work 👍👏.

[@swethapavani7185]

Tanishq is overpriced. And their making charges is above 15% to nearly 30% sometimes. Thats ridiculous high. I always preferred local vendors.

[@varunprakash6207]

TANSHIQ jewellery company selling different design on gold earn customer trust by different marketing campaign like 19 - 22 strategy to earn customer more over In India gold buy for as assets so Gold - Trust of the Brand so buy checking carameter to check the gold They have variety of design with traditional and modern they earn customer with way of advertisement and trust of the customer 👍 TANSHIQ -A Tata products selling gold and jewellery Think school 🏫 explore by TANSHIQ jewellery company and learning buy marketing research and Trust of the customer by introducing carameter in shop of TANSHIQ jewellery seller Thank U Ganesh anna for exploring TANSHIQ jewellery products more over - The customer need is important 👍 Thumbnail 🔥 vera level 🔥 Deepika Padukone wearing jewellery with TANSHIQ product semma super

[@ravinderpalacharla5031]

I personally disagree in this because gold buying is matter of trust so for small gifting may be most of the people prefer brands but for big purchases like marriage and engagement etc most of the people trust their family jewelers

[@poornanandaacharya]

All this things are only in towns and villages

[@shaiklalsohailhussain9559]

@@poornanandaacharya wow genius, can u guess the population living in these towns and villages, they account for major share in buying gold.

[@SahitiSeemakurti]

nicely presented!

[@padmaoruganti9179]

Useless brand and waste of momey , they must be growing , try to sell that gold back returns will be peanuts, it is 18k gold with some useless stones and gem stones, People are paying for design thats is not 24 or 22 carat gold at all , my daughter gifted me silver jewelry that turned black within a month and caused me skin allergy.

[@curiousguy9544]

19-22 strategy has another benefit of appreciation. they can recast this old gold at a later stage to make new gold and sell at higher prevailing market price. Secondly, on 20000 scheme, tanishq got the much needed working capital to buy more gold. Pure genuis.

[@NEHAVERMA-eh4cy]

Today when price of gold is 5400/- per gram on 21.04.2022 they're charging 7500/- per gram with making and gst.. Hell no. They don't make jewellery for low budget.. They push you to buy kilos heavy jewellery..

[@KumManish]

Along with the super sophisticated succinct decipher of such a brand, the thumbnail is built in a very nice way, looking very dope. Bravura, Ganesh Bhaiya 😌

[@akshat7864]

If you have better design/Marketing strategy, you can capture the market🤷️ , People also say that D-mart kills small shop owner but 20-30 women's are working in one(single) d-mart.

[@monishasekar4716]

Wow amazing way of thinking!!! Even I order fro jio mart and Flipkart groceries!!! The local vendors provide zero employment opportunity. But these big companies provide much more job opportunities to the commoners!!!

[@akshat7864]

@@monishasekar4716 yes definitely

[@nupursinha6307]

I enjoyed the video and presentation. the way of explanation is also nice.. keep it up.

[@rohitghali]

I had the opposite experience. GRT, Malabar, kalyaan, etc are so so filled up. I've never seen a filled up tanishq. I've never met a relative who bought Tanishq jwellery. He's charging making even on gold coins. What's there to charge for making in a coin? Nobody charges making for a coin or bar. Bullshit.

[@neeev100]

Wtf fr making charges on gold coin 😂😂😂

[@rohitghali]

@@neeev100 Yep. I was surprised too. Just try buying it on their site. You'll know.

[@sonalinanda8152]

One of the best work of yours. Keep flourishing 💫

[@ayush6587]

I don't think they have killed anybody People generally buy from the shopkeepers they trust And don't go for overpriced items

[@sdeank-sunilnarkimelli1184]

Very Good Video, keep it up guys .. 👌