How to Close 75% of Sales Prospects

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Learn how Menina Fortunato pivoted during COVID to build a seven-figure online dance coaching business! Discover her sales secrets, client success stories, and strategies for managing an overwhelming lead flow.
Menina reveals her strategies for achieving a 75% close rate on sales calls, building credibility, and managing a growing lead flow. Learn how she leverages social proof, pre-call videos, and a rigorous screening process to ensure high conversion rates and client satisfaction.
Timestamps:
0:00 - Introduction: Menina Fortunato’s pivot during COVID-19.
0:30 - Achieving High Close Rate: How Menina maintains a 70-75% close rate.
1:05 - Screening Process: Steps taken before sales calls to qualify prospects.
2:10 - Pre-Call Video: The role of detailed videos in pre-qualifying leads.
3:45 - Building Credibility: Using media appearances and testimonials.
4:50 - Lead Magnet Success: Effectiveness of a 10-minute free training.
6:00 - Managing Lead Flow: Handling a high volume of leads with appointment setters.
7:30 - Transition to Ads: From organic growth to using Instagram DM funnel.
8:45 - Engagement Tactics: Engaging with prospects through social media stories.
10:10 - Organic Growth Strategies: Methods used before incorporating ads.
11:30 - Client Journey Overview: From initial contact to booking the sales call.
12:50 - Sales Call Strategy: Ensuring all decision makers are present.
14:05 - Client Success Stories: Examples of successful transformations.
15:20 - Leveraging Contests and PR: Using contests and media for growth.
17:00 - Exclusive Program Positioning: Positioning the program as the “Harvard for dance.”
18:30 - Overcoming Objections: Addressing financial and time commitments.
19:50 - Scalability and Growth: Future plans for scaling the business.
21:10 - Handling More Leads Than Team Can Manage: Growing pains and solutions.
22:35 - New Appointment Setters: Training and integrating new team members.
24:00 - Facebook to Instagram Transition: Shifting focus to where the audience is.
25:30 - Two-Step Engagement: Driving engagement with call-to-action posts.
27:00 - Role of Reels in Lead Generation: Using Reels to attract new leads.
28:30 - Value of Automated Engagement: ManyChat and DM automation.
30:00 - Client Journey Deep Dive: Detailed walkthrough from lead to conversion.
32:00 - Importance of Family Involvement: Getting all decision makers on the call.
33:30 - Setting Up for Success: Ensuring all parties have the necessary information.
35:00 - Financial Solutions: Offering financing and payment plans.
36:20 - Handling Objections Early: Using pre-call videos to filter out non-serious leads.
38:00 - High Close Rate Factors: Detailed explanation of achieving high close rates.
39:30 - Contest as Lead Generator: Benefits of running contests for lead generation.
41:00 - Media and PR Impact: How media appearances enhance credibility.
42:30 - Final Thoughts and Future Plans: Concluding insights and what's next.
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Keywords:
B2B sales, entrepreneurial skills, Menina Fortunato, Passion.io, business growth, online coaching, dance coaching, high-ticket offers, lead generation, social proof, scaling strategies.