How To Close Everyone Downselling Like A Pro (ALEX HORMOZI)

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@timsilk4618]

This is much better than most paid sales training

[@rashmitharushi7057]

Absolutely

[@Spanglish360]

Agree. I paid 500 usd for a sh11t program

[@advancedmarketingguru101]

Wonder what this guy charges because Alex Hermozi has paid a fortune for his. Fair enough? 😂 To be honest, this man is providing real advice that can be taken to the bank

[@corysimmons455]

​@@advancedmarketingguru101 sound fair enough

[@DustinNcCorchuk]

I love the simple downselling strategy here...and the ‘fair enough’ is awesome because you the CTA isn’t ‘would you like to buy’, it is asking if the deal seems fair. That is powerful. Love your videos, Alex.

[@matt.droguett]

This is a gold mine!! Wished I knew this earlier on in my business but grateful as heck that I caught this now! The simple and enjoyable energy you give off helps and makes so much more sense when downselling. Thank you alex!

[@christineannette7482]

Thank you for these reminders on making it worthwhile for people to say yes, especially to ask for referrals too. Even though I have experience as a successful salesperson for corporate America, when I quit to become an artist, somehow selling my own work has been really tough! Just what I needed to overcome price and buying objections. This is gold!

[@christineannette7482]

Hi, okay thanks Alex what are you sharing?

[@idariousosborn7570]

Makes a lot of sense, down sell while placing more responsibility on the client.

[@MANGEKYOLOL]

Best part is he gives such accurate real info it’s blows away everyone else who’s selling this kind of stuff !

[@minhaljafri6166]

Absolutely incredible!! I am a door knocker and will absolutely try this. ♥️

[@ken5196]

I’m binging all your stuff. You are my mentor without knowing it. Thanks brutha

[@stefanionescuRTM]

One of the best sales videos I've watched in my entire life

[@MoeTube1]

Love these videos brother! I am in San Diego, so I look forward to whenever you put out a new one to watch during morning cardio :) sometimes, I watch them a few times. PS: incentive based pricing is something I am working on for my offer, would love to see a video on that 🙌🏻

[@jimmysilva12]

Awesome content. I was already doing this and this video just filled out some gaps that I was trying to figure out by myself. Thanks Alex Hormozi

[@user-em4vq5cy4x]

questioning physics rn, how tf can you put this much value into 1 minute. what 🔥🔥

[@kristaigneri1870]

This was incredibly valuable! I’ve listened to this 1000 times lol closing a client tomorrow 🙏🏼

[@CJApproved]

Have a Miraculous Wednesday! LOVE that closing line HA! This was recorded almost a year ago and watching this on a Wednesday, nice! Thanks for this content, definitely need to be adding this to my conversations. Cheers!

[@zackjackson88]

The fair enough, does that sound fair while stepping down the sale and including an ask to include a "give take element" not being desperate but being flexible with the close terms. These are all ares to improve upone that I will now bs incorporating further after watching this video. Thank you Alex Hormozi! 🤘🏼😎

[@DouglasDrouillard]

Beware of one implication when doing this. These customers can become major pains to service. Someone who values the service at $299 is likely to be more respectful than someone who pays $29. People who do SaaS will likely tell you that the free customers are the worst to service as they are often the most entitled.

[@elizabethkahn5982]

So true

[@marcellaarieta7009]

Oh my god when you said reciprocity that is one of my favorite words to live by in balance of exchange. Reciprocity is oldest teachings from every indigenous tribe throughout the world. It will bring peace and this application for sales and business is very engaging for my upgrades in communication and sales.

[@blateco]

One of your best videos ever. Reciprocity is ungodly.

[@ocdvfx]

I appreciate you boss man, every video you make has something to take away

[@loanlevelup]

Very very very good ideas !!!!! Thx so much 🇨🇵

[@canteromedia]

This is literally the best sales video I have seen in my life.

[@jakeburgard907]

My inherent desire for reciprocity drives me to “engage” with this post.😆 But on a serious note… your content has changed my life, Alex. Thank you.

[@BulletPointFitnessPodcast]

Older videos are the best mate 💪 The new ones are highly edited and snappy. But the ratio by which we can take away actionable information is lower.

[@rishavkumar9307]

The principal Alex shared was from the mind-blowing book "Influence by Robert Cialdini". Thanks for sharing and reinforcing this wisdom with us.

[@jesse-with-re-connect]

This video is super underrated this is gold

[@user-em4vq5cy4x]

im botuta binge watch your content

[@afrosymphony8207]

bruh shouts out to charlie and ben for having you on their podcast, omg this is a fucking goldmine!!! why the fuck is this free!!!!

[@anEgyptiann]

This is exactly what I needed to hear, boom

[@SkyTan_]

🎯 Key Takeaways for quick navigation: 00:00 🛍️ Everyone buys something and has some money, so finding ways to help them is crucial. 01:23 🤝 Reciprocity is a powerful motivator; offer favors and then make a big ask to increase the chances of a "yes." 03:46 💳 Use step-downs in downselling, offering different price points and additional terms to make it fair. 07:14 🔊 The tonality and language you use during downselling are essential for successful persuasion. 09:21 📞 If the prospect keeps saying no during downselling, it's likely a disengagement issue from an earlier stage in the conversation. Made with HARPA AI

[@adriandmd]

You had me at the 6th down sell for a thumbs up like n subscribe!

[@TubeBuddy5441]

⬆️⬆️ ᵗᵉˡˡ ᵐᵃˣ ⁱ ʳᵉᶠᶠᵉʳʳᵉᵈ ʸᵒᵘ ᶠᵒʳ ˢᵒᵐᵉᵗʰⁱⁿᵍ ⁿᵉʷ

[@JokinMichel]

Have yet to watch a video from Alex where I didn't learn stuff. Amazing guy, amazing content.

[@fayssaldjoudi]

thank you Alex ♥

[@jakefrosher]

Great vid

[@JacquiMwangi]

Who else starts by liking Alex's video's before watching?

[@TubeBuddy5441]

⬆️⬆️ ᵗᵉˡˡ ᵐᵃˣ ⁱ ʳᵉᶠᶠᵉʳʳᵉᵈ ʸᵒᵘ ᶠᵒʳ ˢᵒᵐᵉᵗʰⁱⁿᵍ ⁿᵉʷ

[@awoo23]

Great advice on diff things you can be flexible on other than price when down selling

[@franciscodasilva9353]

Very Interesting content. Thanks for sharing it with us.

[@MJY3692]

And like Alex has said how you say something is WHAT your saying to the prospect so when you say sound fair enough your tonality really has to imply “ this is pretty reasonable right” ?

[@shalifmusic]

Jordan Belford Jr right here ! Lol my man! Good shit Alex! Great way to pass down the knowledge !

[@AlexHormozi]

APPRECIATED :)

[@whitepinelandscaping9017]

@@AlexHormozi do you have a sales training program you recommend? Like you said in one of your other videos you may have the consistency but you may not be doing it properly. (I.e properly training back muscles video) We generally don't have a problem getting leads for my business, I feel like I am pretty good with people and sales but feel like I am a terrible closer (it maybe my leads are just not pre qualified well enough) but I know there is plenty of room for me to improve.

[@tannerduy6887]

Maybe I’m the only one who picked up on that golden one liner. We don’t have to get married but we can just start dating and get you started LOL, frickin unreal

[@billycasimir1469]

This was incredible

[@lesegobikediashi]

I found this helpful & valuable Alex. Thanks so much for sharing this!!!

[@KiashaMohamadnejad-by6wi]

I literally started laughing towards the middle of the video because of you USEFUL this video was. 🤣 👌

[@siliconalleys]

Very brilliant and valuable. Thanks, Alex!!

[@ProofOfWorkFitness]

Awesome video

[@gregcastagneri25]

Fair enough?! Love this Jordan Belfort.

[@cronos1234567890000]

As always, great info shared. You are a blessing 🙏

[@Jarv.01]

Miss these!

[@KlaasVictor]

Thank you Alex!

[@anonmouse7900]

Thank you. I'll need this at some point.

[@jeffreyzie]

These are gems. Time to get the book

[@Ultimatechoice_]

Thank you

[@copysamurai]

What do you do when you don't have the flexibility in your offers like in this example? For example I work for a design/SEO/marketing company and we have different packages so if I downsell like this I could theoretically drop the price but I would also have to cut features from the offer in order to accommodate their cost restrictions. If the goal in this downsell strategy is to still provide the same value level for a lower cost and I don't have that option, I'm not sure how to still do this.

[@prabhathbandara]

Love this!🔥

[@yourlocalcoolguy]

Great stuff, getting strait line persuasion and zig ziglar vibes

[@JohnChatman]

Phenomenal insight Alex.

[@christrees5218]

Thanks Alex

[@kk-gu1zv]

This was really valuable! Thank you!

[@alejandrocalderon9043]

Can't wait to use this in my first sales role! Awesome video

[@Ezdeharmediaa]

How did it go

[@dhairyashiil]

Great Video 🔥

[@simonhuber6859]

At a certain point of them saying no again and again, should I ask them what they think would be appropriate or continue making offers at an aggressive rate? Amazing video by the way!

[@dosswole]

Gotta comment and like every video I’ve watched so I know what I’ve seen ✅

[@busilamihai3637]

Amazing!

[@jonnycollins38]

This is GOLD

[@Talkingtoyself]

Fair enough

[@allell8852]

Thanks Man...Great content

[@adafine8042]

Uncle Alex (the new Grant Cardone!), examples of downselling B2B? My main offer is done-for-you marketing for lawyers.

[@kurtl6126]

Cant believe this only has 20k views after a year 😲

[@jmtexx]

This is freaking insane

[@NickPonte808]

gold bro

[@joaobrocatto6873]

gold

[@ventasencillas]

Greatly explained

[@keydatingtips]

wow, lets get some money.

[@the.eagrone]

I love this so good!!

[@kynewton]

You are the man!

[@photoboothrentalintexas8032]

Love this guy!

[@maximillian.a.m]

Puuuurrre geeeniuussss 🤯

[@theanthonyharris]

How would a downsale work for a house cleaning company?

[@csb21jb]

Alex looks like he's about to open for Creed.

[@siobhanbonnie]

Fire 🔥 as always

[@SHANONisRegenerate]

Sales gold

[@LucasVegvary]

Im sold… fair enough 😂

[@ShermanDaleyOnline]

Love it

[@One-Two-T]

I understand this example is for selling to individuals. Would it also work well when selling with businesses?

[@hunterhughes4475]

A business doesn’t buy a product. A person at a business does. So, yes

[@AgencyTCD]

Amazing.

[@jdcaprani]

damn this is good.

When is the $100m salles comming?

[@beybladeknights1223]

$100M Money Models is next

[@jerrydouglas4583]

I did straight line too. You Wolf Pack?

[@togomarketing]

Great video!

[@tonygrams9469]

really fucken love you man

[@Johnny_Vox]

This vid is excellent advice!

[@TubeBuddy5441]

⬆️⬆️ ᵗᵉˡˡ ᵐᵃˣ ⁱ ʳᵉᶠᶠᵉʳʳᵉᵈ ʸᵒᵘ ᶠᵒʳ ˢᵒᵐᵉᵗʰⁱⁿᵍ ⁿᵉʷ

[@johnleneganpreparedpeople]

Gold 👏

[@emekaudeogu]

Collaborative selling.

[@Coach_13]

Great stuff

[@alexschwartz1483]

Do you fluff up your price with the assumption that you will negotiate down?

[@OliwiaDesign]

I love u ❤

[@janklosowski]

It feels like you have me a lot of money.

[@YuvalWirzberger]

Concessions

[@outdoornmore3063]

Alex when do you down sell vs overcoming the price objection directly?

[@AuggieTB]

I would say when your offering has good options to then down sell too. As in when you have other services to offer in place of the 1st option. Many people might need to price spelled out, if so do so and then also throw in some extras or added time to the lets say program or service. Thoughts?

[@nb-eq6rw]

It's actually Tuesday Alex

[@TheBoozyBroker]

Gold