How to control emotion and influence behavior | Dawn Goldworm | TEDxEast

The world of scent and its influence is more powerful than you may be aware.
Dawn Goldworm is an internationally recognized olfactive expert and the Nose behind successful fragrances for American Express, Lady Gaga, Design Miami/ Art Basel, Mercedes Benz, Valentino and many more… The inspiration of 12.29, Dawn’s vision of enriching brand experiences through scent, began with her Masters at NYU. Dawn’s expertise in perfumery is the result of years of training and research along with her work at Avon’s global NY headquarters and Coty Beauty in NY and Paris with a focus on North America, Europe, Middle East, Eastern Europe, Asia and LATAM fragrance markets. Dawn’s rare abilities in synesthesia (blending her sense of sight, touch, sound and smell), guide 12.29’s unique scent creation process, transforming branding into a complete sensory experience.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@caramelsandiego]

This should actually be entitled: "How Does Scent Influence Emotion?" This has nothing to do with controlling your emotions.

[@SebiSzabi]

Jen Since88 and it was nothing about 'how' either. There isn't a method given, your attention is only called up on a tool:your nose.

[@cinmac3]

Yes, so, we end up as the nodey ones , why she titled it the way she did.

[@cinmac3]

anibassb NOSEY

[@JillRutger]

TedX is getting really lame

[@mutale3838]

Jen Since88 agreed

[@idote8243]

just to summarize : smell good always and keep surroundings clean

[@positive_energy8259]

I was waiting for her to tell us how to use the smell in a way that is beneficial for all of us

[@veroniquegallant8131]

You have the tools and now you know how to use it. If you know your why, you'll have your how.

[@IAmAwesomeSoAreYou]

She's so calming~

[@vladbilous9563]

Wow, I never thought of a smell in such a way, really interesting perspective. Although the title is a bit misleading, the talk itself is one of the best I have seen so far. The idea is presented in a clear and coherent way. I enjoyed it.

[@deborahregez]

Dear Comment-reader: you dont have to read any further than this. All the other comments down there are either complaining about the title that doesn't fit the talk or that the Lady upstage looks like Jennifer Lawrence. Oh and if you're still here, it's also dreadfull, that she demands that there are only 7 notes in music. Well... no. There are at least 12. Thank you for reading.

[@mariespi96]

Thanks for the heads up!

[@youtubeaddict5663]

😂🤣😆

[@kazinahian99]

It's a good explanation of scent. I think similarly how scent emotionally engages us to a particular place, age, thoughts you have gone through.

[@patrikhallberg670]

This was enlightening. I understand the how toos now that Dawn have told me the system behind and have given clues to different uses. And I love the calm way of presentation. Makes it easyer to listen to the words. The title is 100% perfekt. The part about manipulate is problematic as the word is used different in scientific and mundane worlds. So I understand some peoples reactions. But there are situations when noone thinks manipulation is wrong. Dawn told one good example. The mother manipulating the child to become soothed by putting her smell in reach of it.

[@ricardon.8244]

I wasn't expecting that. Thanks for the information.

[@DeeEll86442]

I'm a therapist and I like the idea of using smell to help my patients. These TedX videos really give me some great ideas for group discussions.

[@Bacco1st]

I concur and do appreciate reading your honest sensible comment it is worth reading!

[@benwilson9038]

Please look into doTERRA essential oils then! I can share some information with you! It is much safer than using synthetic fragrances!

[@ramanachandrasekar9531]

Amazing content.... Such a sensible influential talk. 🌸

[@ryanfrizzell736]

Thanks for the video. Now I know how to better control my emotions.

[@duantorruellas716]

My God this woman is stunning , I remember when zellweger looked like that , those eyes and cheekbones are incredible .

[@annettebejany5969]

I have walked out of stores because I have an aversion to those artificially scented vapor diffusers. It's the smell, and the fact that I know they are trying to manipulate my buying choices . it disgusts me.

[@SipzCdj-Google]

I have a new venue opening.. it's going to smell nice and season changeable thankyou for this talk - great lecture! Much appreciated!

[@SebiSzabi]

Its a great talk, yet it is disappointing because after reading the title you would expect something different... It was nothing about 'how' ... it was more about 'with which tool'

[@macoeur1122]

...and THAT ladies and gentlemen, is and example of HOW TO CONTROL EMOTION (you were either "excited" to learn this "skill" or you were "disturbed" by the idea ) and INFLUENCE BEHAVIOR (get people to watch) with just one simple misleading title!

[@dreamworld6]

I've learnt something from this video

[@Llight-qg9tc]

This is fantastic! 👍👍

[@fionaautumn]

Her voice is kinda relaxing

[@rahulshadija]

just amazing

[@ivyzhou2338]

Inspiring to use and think of smell/scent in another way.

[@unzahid]

powerful words.

[@briankelley1093]

Fascinating

[@persletten2607]

thank you! There is something called: Maharishi Aroma Therapy. Where they use essential oils, for different ailments, imbalances and for general wellbeing etc.

[@jana1682]

Interesting!

[@mobk9774]

Interesting and lovely talk.

[@codymitchell1711]

MOBK I am a

[@tatianap9114]

Thanks

[@sherinjose2119]

Wow❣️

[@anand.maheshwari]

That's nice. I have always ignored it.

[@eugeniamoreno5846]

what a nightmare for those of us who are sensitive to the chemical cocktail of added fragrances. what about studies about the physical reaction to chemicals by the respiratory system?

[@mermaidflows4391]

I can't stand added fragrances. I'm extremely bothered by perfumes and colognes they are all very unpleasant to me and make my nose burn. The last thing we need is for companies to use that shit to try and influence our emotions. Don't they already try to do that? She believes that scent is underutilised in our lives? I disagree. It is obviously over utilised. This was the worst ted talk I've ever listened to.

[@RebeccaLynnMusic]

Eugenia Moreno Indeed! Same here!

[@benwilson9038]

That is why essential oils are AMAZING! All natural, non toxic and very rarely have any unwanted effects. Of course, quality is paramount. Cheap oils are often filled with synthetic fillers, you may as well be using a store bought perfume.. That is why I trust doTERRA Essential Oils for my family. The quality and transparency of the company is unmatched!

[@sassyrabbit9252]

She looks like Jennifer Lawrence

[@raniafathony]

Yes! Even her voice

[@TheMannyfresh419]

Perfume movie made me ❤️ this

[@poonamgiharshorts]

Amazing 😘😘😘😘

[@karenloveland1428]

Wish she could tell me what smell works best in a kindergarten classroom.

[@physicsbysirfida5986]

thank you maam ,nice ideas ,,fida And arif

[@coppersense999]

Scents can be divided into man-made versus natural, with good and bad smells on both sides.

[@dizzydino1]

Aha !! ❤

[@steef4000000]

nothing says I love you than, being able to tolerate someone's farts.

[@felipelealvalentim7975]

Yes, darling, but not only smell...I suppose all senses (plus desire) help creating the mood to influence behaviour...

[@hebamadi265]

Wow she is stunningly beautiful

[@ProfessorDC]

Reminds of the movie "Perfume"

[@davidhobson4031]

What am I supposed to do with this information? It was interesting but I can't find any takeaways that I can use or apply. I still have no idea what scents to use when or how. I just know a little better about how little I know.

[@MarshellBrown]

Dude, i feel ya. Look into Mind Hygienics. They teach you how and what to use. it friggin works. and fast

[@raniafathony]

And then i'll looking for articles about "how to smells good?"

[@elainer136]

I found this talk really interesting. However, I virtually do not have a sense of smell, it is extremely limited. I usuallly cannot smell anything at all. When someone says "Oh that smells nice" or "Uh, what's that awful smell" I can't smell anything. My very limited sense of smell, I have had ever since I can remember. I wonder how this has affected my emotions?

[@himanshugupta1549]

Hey Elaine, might seem out of nowhere but I'm working on a project around scent. It would be great to get in touch with you and discuss some of your experiences with scent, please drop me an email as your reply and I'll contact you.

[@royrankin2139]

99% of people I know use a deodorant, cologne, perfume, or use scentsys or scented candles, air freshener in their home and car...always trying to influence with scent

[@Cydelol]

She is so beautiful pls talk more

[@nicolofranzutti1851]

3:11 seems completely unlikely according to r/askhistorians... another tedx that has a questionable basis

[@skyrhymer]

Topic is about scent/smell and the event name behind is read like “TEDx Fart” Sorry. 😐 Can’t unsee it. 10:17

[@ua-freedom]

Is it abut smell and babies or how to control behavior..

[@PB-mp7qt]

How does.anyone know smell is the only thing that gets to the baby through the amniotic fluid.

[@nacarreira777]

And what about those who can't smell?

[@Jo_240]

her eyes

[@stevej4328]

Legit thought this was Renee Zelwegger from the preview

[@b16b68]

It’s so weird. She has a resting Jennifer Lawrence face but morphs into Renee smiling. I totally thought Renee Zelwegger was giving a Ted Talk before clicking into this too.

[@abhinav.mishra17]

She is lovable.

[@praondeeuvoo]

I had Covid and still can't smell after almost two years. You can't control me anymore.

[@tracyheaslip8754]

I'm allergic to scents. It's too bad that the laundry detergent companies didn't make something that was natural without chemicals cuz it's the chemicals that create the allergies to the scents. Eucalyptus!

[@sontobanganayi188]

Are those Proctor and Gamble brands? I don't think that is correct.

[@hida68]

Remain me a film, The Parfumer

[@randibeal8591]

You could be Jennifer Laurence's sister!!!!💜

[@bjewel3751]

She’s like an intelligent and superior Version of Jennifer Lawrence

[@legao5314]

Haha, true.

[@chikdelrey4615]

im sensitive.. sometimes i really2 hate scent , no matter how good the scent is. it just destracted me.

[@ForNika]

Quantum Biology explains many mysteries of Smell. Watch Jim Al Khalili Documentaries on Quantum Biology.

[@TheAkelei]

She is right in many ways - but I strongly do reject manipulation by scents. It's enough to be overflooded with tunes wherever I go - It would be disgusting if they would try to overwhelm me with smells, too. Oh please not.

[@noorbadran5563]

I think its about you tuning your own surroundings the way you want them, just the way you would decorate your house

[@macoeur1122]

Oh great....Another potential manipulation tactic we'll have to add to the never ending list....woo hoo. Can we leave nothing alone?

[@lihong9389]

Eloquent speaker

[@virginiaperge8207]

Advertising controls our emotions t

[@raymondkymsuttle]

There are NOT only 7 notes in music!

[@jacoblee9765]

Yeah I cringed when I heard her say that....

[@tmcisco]

I'm not a fan of this idea as scent triggers migraines for myself as well as millions of other people and for us, everyone utilizing scents would do far more harm than help. I don't know if I agree with her in saying that the scents people enjoy are mainly based on just childhood memories either or that they are socially and culturally based. I actually happen to like the smells that cause my migraines (even essential oils as pure as doTERRA) but I've grown to associate those smells negatively over time due to the knowledge of the pain that comes shortly after smelling them. If everyone were trying to harness scent to sway emotional states or induce a mental calmness in others, the air would be toxic and polluted by this increased stimulation.

[@himanshugupta1549]

Hey Tia, might seem out of nowhere but I'm working on a project around scent. It would be great to get in touch with you and discuss some of your experiences with scent, please drop me an email as your reply and I'll contact you.

[@jonathanmurray1863]

Irac the smell that's why it so hard to get better that smell it all comes back those poor vets how can we help them

[@drhamst]

i don't like title where is smell?

[@asimnaz1562]

didn't knew jennifer lawrence did tedx talks

[@mariagradilla296]

Not my momma it has to look Clean !

[@drumekulsoom5229]

I don't know why they titled it how to control emotions.... It has nothing to do with controlling emotions

[@mdshahinaktar1258]

She looks like Jennifer Lawrence 🐈

[@shishirasgowda3897]

Not sure

[@cindyhalpern3187]

I have Asthma and allergies. Smells can become deadly to me, cigarette smoke, perfume, household cleaners. Apartment vents are dangerous to people like me. Smell can bring pleasure or deadly results . Think about it.

[@roxannetruebody5230]

Great, another way to manipulate people

[@AerialYogaGirl.]

Soo.....essential oils?

[@solomonunzicker5333]

There are twelve different notes in music not seven

[@keithklassen5320]

Most music is diatonic, that is, conforming to a scale. The vast majority of scales use 7 notes, as you must already know.

[@Bimbologyexpert]

Disney pumps sugar cookie smells outside of their gift shops to entice people in ;)

[@chandrahaschouhan4218]

Hunger games mocking scent?

[@MariposaRedimida]

"Let's create new memories!" *farts*

[@Llight-qg9tc]

😊hilarious

[@jana1682]

HAHAHAHAHAHAAHA

[@liangseng7474]

That is not even a Beethoven symphony score she is showing, it is from a piano concerto

[@RebeccaLynnMusic]

In our mother's STOMACH? What on Earth? Mercy me.

[@alirzaavseren7712]

💫👍....

[@elamranihouda452]

it s intersting but how to use it fot controling emotions i think the talk was not compresensive

[@smartcatcollarproject5699]

They diffuse scents that make people feel safe and happy so that they buy more stuff in supermarkets... Now using it for your own personal development... well I suppose the profit is so much lower than nobody cares... ?

[@lila-yw2gn]

Ignore this comment as this is a personal msg for someone You want me to open up to you and tell more about what i really think but when i try to be honest to you, you now react more emotionally instead of being objective and realistic. I thought you would understand my point of views like you do before So i guess i should just stop saying anything

[@mom4momallrightsreserved879]

She looks like Jennifer Lawrence :)

[@design_with_dana]

Omg she looks so alike to Jennifer Lawrence 😅

[@user-vl7dk3nt3f]

Why did I just listen to 5:17mins of smell-talk?

[@j.mauromauro8001]

Good stuff but bad title chosen for her talk.

[@CP-nl1uo]

So humans would also need some "catnip" when are stressed?

[@bbblackwell]

Very interesting, but the presentation is rather robotic. I'd like to see you be you.

[@nahipata557]

Lenovo

[@pelaito2]

Incorrectly titled talks raise false expectations. And that's when viewers feel disappointed. Interesting talk though.

[@khaledhammoud2153]

Is that Jennifer Lawrence??

[@AdNan-rg4cn]

No idi*t🤣🤣

[@mariagradilla296]

Lol I love smelling my boyfriends . Smell is important to me

[@cinnamonparsley6384]

If this is the case, then why is it that we have a very strong attraction to foreign smells that we haven't previously been exposed to in childhood? Whether it's pheromones, foods, flowers, herbs/spices...her theory doesn't add up

[@nahipata557]

AXE

[@monanoorchaalida849]

?

[@yumiinator_]

Amniotic not ambiotic.