How To Design A Clothing Line The Right Way | From The Ground Up

If you’re thinking about starting a clothing line by slapping your logo on a t- shirt, you’re in for a surprise when no one buys. In this video we show how to design a clothing line the right way. Get your FREE online training + PDF’s: bit.ly/FTGU-App
From concept to finished product, the most frequently overlooked process is clothing design. New fashion entrepreneurs are quick to dismiss the importance of creating collections, and staggering out their product drops in order to captivate their audience and increase sales. In this latest video collaboration we dive into the art of fashion design and what you should consider before spending money on making products.
✅Huge shout outs to Mike Leisure, subscribe to his KZbin channel for more
Proper Worldwide: bit.ly/properw...
✅Launch your business with my exclusive starter pack & SAVE: www.elevate.st...
✅Make your brand and print for others EASILY from home: bit.ly/StreetC...
👉🏽Give us a follow on Instagram for daily nuggets:
John Santos: / johnxsantos
Mike Leisure: / monsieurleisure
▸ Subscribe to the channel if you enjoyed this vide and hit the notification bell 🔔for updates. bit.ly/Subscrib...
Designing With Mood Boards
In addition to being used for clothing design, Mood Boards are also used to depict the life of your audience, and the story behind the collection. A moodboard should help set the direction of your inspiration, and allow you to expand on the idea at hand. Throughout this video we share how your design concepts become a collection by making a moodboard.
*** RESOURCE LINKS*******
***Grow Your eCommerce business with a powerful theme: bit.ly/Debutif...
*** Monday.com: Organize your team and business: bit.ly/Monday-Com
*** Get premium AS Colour blanks to build your brand: bit.ly/AsColou...
*** FTGU Academy: Build your custom brand and products: www.ftgu.app/
***Start Your Clothing Brand with $0 Using Printful: bit.ly/Printfu...
***Shopify- Start selling online for FREE: bit.ly/Free-Sh...
*** Create HQ Mockups and line sheets using Kittl
bit.ly/Kittl-D...
*** Create and manage an affiliate program for your shopify store: bit.ly/UpPromo...
*** Amazon- Recommended Startup Items
www.amazon.com...
*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.

[@PeopleLosingTheirShit1]

In 11 minutes and 17 seconds I got the most value out of a KZbin video that I can remember. Honestly, thank you guys for this.

[@johnxsantos]

🙏🏽 glad we could help. Appreciate the share to help others get the value out of this one too! Huge shoutouts to Mike, I’d also recommend subscribing to their channel as they provide some in depth brand strategies: bit.ly/properworldwide

[@berg8985]

Couldn’t agree more

[@derrickwells4083]

Facts. Videos are actually helpful and dope. This is a hard thing to accomplish. I’m here for it.

[@carlosluissantander4359]

Nice video content! Sorry for butting in, I would appreciate your thoughts. Have you thought about - Panaylee Renowned Prepotence (should be on google have a look)? It is a good one off product for finding luxury or designer goods at wholesale or lower prices minus the hard work. Ive heard some amazing things about it and my work buddy after a lifetime of fighting got great success with it.

[@patocki4311]

@@derrickwells4083 nothing is hard in life it’s only hard if you make it hard for yourself and make it sound hard

[@lessultanas]

I love that in this video it shows that a collection can be just 3 items at the time. As a small business we often feel pressured to keep up with bigger brand that are also fast fashion. Every two weeks there's a new drop and we can't do that. Also it teaches us to really curate the collection, pick items that truly matter and have meaning. Very good content as usual !

[@johnxsantos]

🙌🏽 It's all about doing what you can, to the best of your ability. Glad this video helped show that. Be on the lookout for the next video collaboration we did together. 🔥

[@MochiSenseiii]

@@johnxsantos hey do you know where I can get the tech pack/mock-ups for the clothing show in the vid? I want to create my designs but I’m such a noob with photoshop. Please help 🙏🏽

[@Williams_fd12]

I’m starting my brand early next year , I promise to give this channel a shoutout in the future, I basically thinks every content he puts out here is directly for me thanks so much *LA FEARLESS is the brand

[@eastafricangiant7009]

@@Williams_fd12 same here man and wish you all the best luck homie mine going to be UNBROKEN HXRT

[@Portia620]

As a consumer, I would completely agree, and you gotta also think that that puts you in a very unique almost prestigious place, because if you offer a design or something better than fast fashion, even the celebrities are looking for that as it’s more unique and custom!!!! Keep that in mind when you’re designing!!!!

[@osibrahimklc1033]

All the clothes I own are replica clothes. Floxtum has the absolute best! 😍😘

[@AliXaeTv]

Do the research, live the lifestyle, tell your story 💯this guy is a genius 🧠

[@ProperWorldwide]

This part. Glad this resonated with you. - Mike Leisure

[@tangandbolster]

Literally hope this makes it to the top of every person beginning a brand in 2021’s feed. Appreciate this!

[@FF-vc5ed]

For anyone searching for videos to guide you, just stop. THIS is your video. This is your reference point. Thorough, to the point and well constructed process. I’ve still got a long way to go on this journey, but I would like to thank you in advance as I have learned so much. 👏🏽

[@amaranthavazquez4457]

you definitely see things with different eyes, they acknowledge things we don’t acknowledge, a true artist

[@_TheWarChief_]

My first company failed back in 2007. My second also failed last a couple years ago. Thirds time is a charm. I’m working on something else and your vids really have me thinking on how to start with little money and using print on demand. Can we use what we learned in this video and really turn our ideas into things people want?

[@johnxsantos]

We never fail, only learn. TBH the information I provide throughout this channel will set you up for success. But ultimately will be up to how you execute on it, and your understanding of who your audience is/ what you offer. This video right here will get you on the right track. I also recommend you take advantage of the free training we have, with PDF's and suppliers inside it. LMK if I can further assist you: bit.ly/Free-Apparel-Training

[@Xackory]

Update?

[@beanerb822]

Following, update!!

[@ProperWorldwide]

It was an honor to collab with you! Thanks for having us. Keep killing it Jonathan 🤘🏽

[@johnxsantos]

🙏🏽 till the next one. Congrats on your channel launch! Amazing work 🔥🔥🔥

[@ProperWorldwide]

​@@johnxsantos Thanks John, we couldn't have done it without your guidance.

[@SumeyaHassan]

Please do another collab!! Loved your way of explaining , mike!

[@TailorMadeRetro]

Damn John take it easy on the man🤣. Laughed all at his mood board, 🤦🏽‍♂️ broooo it was obviously part of his process. Actually I’m doing that from now on. The flow hit different when you can just glance at a printout instead of getting the ipad or laptop. 🤬The more the devices, the more the distractions in a lot of the cases I’ve noticed with me. Thanks bro for the vid.

[@jmo38]

I really appreciate all these video you make. You are building future CEOs! I cannot wait to release my brand, patiently but surely!🔥

[@johnxsantos]

I appreciate that! That's our goal. Elevate the game with applicable insight. Thank you for subscribing. Keep us updated on your launch!

[@anxhelobushkolaj8020]

1 yr latter did you release it and if yes hows it goin,u got any tips?

[@AnirudhIsOnline]

Knowing your target audience is a key 👍

[@who_haus]

This put a lot of things into perspective. I'm launching a new brand within the next month and this gave me marketing ideas. Thank you blessing us with these gems!

[@gandatubeofficial]

No video on KZbin has gone into so much detail.. thanks a lot Mr. Santos.. it would be awesome if you could make a video on designing eyewear... much love from India

[@johnxsantos]

Appreciate you for watching 🙏🏽 Mike and Roxanne are an amazing team, and have also just launched a channel diving into other brand strategies. Check them out: bit.ly/properworldwide

[@beratyerli611]

Floxtum has the best replica DSquared jeans online man. Super fast delivery too! 😁😁❤

[@arycawithana839]

Standing ovation! Wow, thank you so much for sharing this raw / real insight! I have to say this material is authentic and love all the flavor.

[@suganeeds]

Unproblematic King! 👑👑👑👑👑👑

[@johnxsantos]

🙏 you're the best!

[@25gusehd]

you gotta tell us how to make that collection powerpoint! that looks so clean and organized.

[@johnxsantos]

We will. Stay tuned for the next one coming later this month.

[@25gusehd]

@@johnxsantos I started my own clothing line by watching your videos. thanks a lot for all the hopeful words and helpful guide! Still haven't made any sales yet but I'm sure I will learn something from it!

[@noahmay5524]

This video has changed my life. Interpreting designs through emotion is simply beautiful. Thank you for publishing this content. 😁

[@charinochavez6017]

Thank you guys for sharing. I took up fashion design to have documents (credentials) for the bridal shop business. I think I have to focus on something that I love to do that reflects my personality and shows the world what's inside of me. I am excited to know more about you guys and your ideas. Thank you and more power to both of you.

[@AmandaLoveSantos]

wow you guys really brought the knowledge 👏🏼

[@johnxsantos]

🙏🏽 gracias

[@flipbydemand]

Best influencer. Mr Santos! Thank you.

[@johnxsantos]

THANK YOU for watching 🙏 I hope this video helps!

[@flipbydemand]

@@johnxsantos every bit of information helps bro. The idea to have my clothing is long overdue. I have been watching tons of videos and doing research for God knows when ( long time). Your videos are exceptional and vital.🙏 I'm stuck in between heat pressing myself since I have the equipments and doing POD with my brand.

[@johnxsantos]

dayBREAKagain Reactions if you have equipment, launch it in house, and do a POD model with initial designs. Then move into POD or ordering a few dozen of the popular designs

[@flipbydemand]

@@johnxsantos yes Sir, I will take your advice. Thanks for the straight talk. If time permits, would you be able to do a video on the technical side of a POD model with a sample brand design? 🙏🏿

[@kirralikemirra731]

This is exactly what ppl search for 🔦 keep it up 👍🏽

[@TrapoplyStreet]

Thank you guys for continuing to give us tips for being in the industry peace and prosperity.

[@chrissysadler]

Thank you this is exactly what i needed!

[@GeraldTheDirector]

Y’all winning and sharing game i appreciate it 📈✨

[@thesuperflykid]

Lot of value in this short video and I remember everything. Thank you guys

[@ThunDRPreacHtv]

I’m working on my clothing line at this moment. Did my trademarks on my logo and name etc… thank you sooo much guys keep a look out for Melody Preach Designs guys. Thanks again ☺️🙏🏿

[@danielk3893]

Hows it going now?!

[@silvercoloredlens]

Thanks for sharing the knowledge. Best value given on any KZbin video I've seen so far. Love the content. 👌

[@johnxsantos]

Glad it was helpful!

[@kemicalkidd]

you can see some brands don't do any of this. Thanks Mike !!

[@andreaguzman2385]

Thank you guys! Short and to the point

[@noidcustompro]

Great advice for all of you building a clothing brand.

[@Hndrxxxx]

Thank you for this video! You should put all these from the ground up videos into a playlist on your channel!

[@TheQsanity]

Lmaooo I'm a skater and firstime viewer and I was just looking up new decks while watching this and they started talking about skating. What a trip! Lol

[@georestrepo4590]

Exactly what I was looking for 🙏🏼

[@MT-lq9fq]

Thank's John wow I was wondering how to put a collection together so easy

[@johnxsantos]

Glad to help

[@JJReedz]

this video is highly underrated! GEMS

[@Donjl1990]

The best and most inspiring video I’ve seen.

[@redmoonskies896]

By far my favorite video now. Thank you for posting this! I’ll be sharing with all of my friends.

[@johnxsantos]

Wow, thanks! Appreciate it 🙏

[@ProperWorldwide]

Thank you for sharing 🌐

[@sholehdaryani3065]

This was the best video I’ve seen on this topic. Thank you guys

[@davemorgang]

This is a very good approach! Thanks for sharing it with us! 💯

[@bleeperspective]

Shout out my boy Mike Leisure!!!

[@ProperWorldwide]

Yoooo, my guyyyy B Lee! Preciate you bruv.

[@kelthomas8005]

CloudyVisionApparel coming soon!!

[@johnxsantos]

🙏🏽 keep me updated on Instagram: @johnxsantos

[@Yasmin-hv1yf]

I super appreciate this video. THANK YOU BOTH, will follow Mike too 🔥

[@johnxsantos]

Our pleasure!

[@barreett]

What about a video about how to actually design the clothes

[@mellowheart]

I did not think I was going to take that many notes. Damn.... good stuff.

[@weshal5127]

These videos feel wrong that they’re free man. Amazing content and so educational 🔑

[@ProperWorldwide]

😂😂😂 sometimes the things that feel wrong be the best. Thanks for watching Wes. - Leisure

[@_TheWarChief_]

Great vid. How would we go about getting info on water bottle design, or anything that we think is hard to get our hands on?

[@ElizabethBibleReading]

Wow, exactly what I need clear and to the point.💕

[@johnxsantos]

🙏🏽 be on the lookout for the next one!

[@ElizabethBibleReading]

@@johnxsantos sure will.

[@Lu-vj2jz]

Thank you so much for this. Thank you thank you thank you thank you.

[@flexnlexus129]

I’m a welder and we always have holes in our sweaters. I’m looking to make thick heavy cotton and Levi sweaters with our union logo and local number on them. I’m more than sure it’ll sell.

[@simranalphonso4820]

Precise 🙌🏼 loved it

[@YanyanLun]

thank you mike and john

[@OutofofficeJosh]

This is fantastic

[@vanshsoun1106]

This was a valuable and quality video. Well done and thank you.

[@sabrinalemire7298]

That was TOP NOTCH! Thank you so much for the work and details that made my first start the best start. I am embarking on a Certificate Fashion Design Course. And in just a few minutes you Enlightened my Collection Journey. Blessed Be... Sx

[@chaundreaclark1455]

Another great video!!

[@wendyuribe1]

Thanks for sharing, this is so helpful! ✨

[@johnxsantos]

Thank you for watching 🙏🏽

[@chinogabriel2502]

Thanks, Mike.

[@lucyfarias2127]

Wow this is what I was exactly thinking before watching this video looks like I am in the right path., I can’t wait to start in this journey

[@thtskng3986]

Please make a vid on how to put your design on clothing templates so you can post them on business pages and websites

[@Vividatt]

I needed to see this so bad. This was the missing puzzle for me

[@amon-recrosby3151]

Great video. Great information. Keep doing your thing.

[@charactr.]

Thank You John 💯

[@OfficialJessicaMarie]

Love this!

[@marbrisamusic4556]

Was wondering how you create those mock designs and digital mood boards.. a certain program on iPad ?

[@joshkelsey2135]

This was extremely helpful. Such an awesome and fun way to create a collection.

[@jadeconage]

This video is amazing. The amount of value from this video is insane, and really for the first time helps to give me a completely different mindset about building my drops. Thank you.

[@benjaminbuabin6976]

the is deep and is nice you are sharing it for free

[@superultragiggachigga]

Really like how y’all broke down making a collection. I think to many times we over think it and end up making something that is not cohesive. The simple “live the lifestyle, tell the story” is brilliant. Definitely think making a brand around a lifestyle that you actually live works best. You know the day in the life, you know what it means to be apart of said culture. Your a step of ahead in my books.

[@knighteldrobek]

Amazing vid

[@johnxsantos]

Thank you 🙏 Glad you liked it.

[@doroteoalvarez8596]

great video guys thanks for sharing!!

[@4biddenflava]

I really love this channel WONDERFUL~

[@jojodinho4474]

This was mad helpful and mind openeing, bless man

[@fabricsyuliang8959]

Hmm, very good .

[@Elroi2024-wGcnddne]

This is value. Thank you💪

[@tomevans4902]

this was stunning

[@elizv8905]

I need this information, thank you.

[@TheWattsSuperhero]

Really appreciated the information you provided here in the video, very detailed without being abstract. Sound concept on forming both ideas and pairings of products. Most importantly for me, it helps drive the storyline and inspiration behind the line, great stuff!!

[@Childrenoflightprod_]

mike thank you for your insight definitely help me understand how I can elevate my brand

[@MissAnnaDominique]

Thanks so much. Next time can you include how to do mockups and create the mood board?

[@intrepidaudaz3653]

very insightful!

[@julie5786]

Amazing video, so many gems included. Thank you both very much :)

[@suzannerosado9771]

cool design

[@maliamajette7346]

this was the SHIT... thank you guys so much for this knowledge and inspo !!!! yall are too raw

[@ProperWorldwide]

Preciate you Malia! & thank you for watching 🙏🏻 - Mike Leisure

[@deontehunter3510]

Thank you mike

[@DenisAshton]

Mike is a great guest ! U smart

[@artlife3465]

I'm upcoming fashion designer starting my clothing line.

[@SB-rh3hv]

I’m like 11 year old and I want to start a clothing brand as a side job and this video helped me lol

[@benjaminthecreative956]

Loved this video kuz there was actually useful information in it, unlike all those "Why your clothing brand sucks" videos. Thanks a millie

[@ProperWorldwide]

This is great to hear. Happy you were able to find some value in it! Thank you for watching Benjamin.

[@chereal7235]

And I appreciate you , both...greetings from the Netherlands, but not Amsterdam😁😄

[@hannahlizejoseph3408]

This brings so much value, made me rethink my brand image before starting. Thank you ,

[@johnxsantos]

Glad it was helpful!

[@sinnahj]

Do your research, live the lifestyle and tell your story 🙌💯🔥

[@bradleywolfe2934]

really helpful

[@sergefoppossi3333]

Good stuff, it made me understand my brand choices.

[@dunnbizzy79]

Gave me a great understanding

[@Nba2ksimslife]

Very informative, thank you!

[@rebel_buddha_dar111]

Well put together

[@IAM_THAT_IAM888]

This information was priceless and got me thinking , thank you 🙏🏾 guys I’m im just starting out my clothing brand..

[@diegorafaelsfo]

Damn, thank you for your nugget of wisdom.