How to Design a Logo in Adobe Illustrator

Learn what makes a great logo, what type of logos there are, create dynamic and responsive logos and then come along as I design a logo for a real client of mine.
Along the way, I share my logo design process, how I pick the strongest concepts and much more!
The logo design starts at min 4:45
Learn more with my Skillshare classes
www.skillshare.com/en/r/profi...
Check out the blog for freebies and great articles
blog.getkayla.com/
Try Kayla for free - build a great relationship with your clients
getkayla.com/
#logodesign #graphicdesign #freelancing

[@MrSupertekkerz]

One of the best videos I've seen in a long time about logo design. Can't wait to watch more

[@christineremotely]

OMG! How exclusive could a KZbin tutorial ever get? I appreciate the work you've put to bring this content to us. You teach so well. All the best with your business too❤❤❤.

[@Kayla-app]

Oh thank you! That makes me so happy to hear 😊 Welcome to the channel and our creative community 🙌 ❤️

[@wisecattt]

your channel is so underrated and so helpful , so glad i found u

[@Kayla-app]

Oh thank you! 😊 Welcome to the channel, just let me know if you have a video topic you would like me to make more of 🙌

[@martontarnok]

Really helpful video! You're so underrated... You clearly put a lot of work in these videos. And keep on doing it! 🔥💪

[@Kayla-app]

Thank you! I really appreciate the support 💕 I'm having so much fun making the videos and getting to know all of you, it's such a nice design community 🙌

[@zolza5015]

Hi Kayla! Thank you so much for this video! I'm a graphic design student but and even tho I love branding I thought my logo making skills were always lacking. I watched so many YT videos and only yours truly helped me ❤I love the concept of just thinking how to visually portray brands characteristics/ values. Do you have any tips on how to get better at making those associations? Sending love ❤

[@manishrathore6803]

I Really loved your way of designing ❤ and you also look so cute when explaining the process.

[@hamamhamadnaalla9506]

Very helpful! My #1 channel right now. I hope your channel keep growing and never stop posting this high quality educational videos. Definitely one of the MOST underrated design academies on KZbin. Qu: I do struggle with the Sketching step, do you recommend taking classes in drawing and illustration first?

[@Kayla-app]

Oh thank you! That means a lot to hear 😄 We have lot of videos on the way so I am excited to share them with you 🙌 For sketching, something that helped me a lot was doing drawing challenges - like drawing each letter of the alphabet in a new style or trying out as many different versions of the same idea as you can in 60 seconds. I hope that helps! Thank you for being part of our creative community!

[@d.o.nmuzic3802]

Your content packed full of value information in every video. Thank you 🙏🏾

[@Kayla-app]

I'm so glad to hear that! 😊 Thank you for watching!

[@alanamcmillian5810]

I was having a hard time with logos! Thank you for these videos!

[@Kayla-app]

You are so welcome! I'm so happy you found the video helpful 🙌

[@isaacprosper6295]

Youre a star in logo designs...your work is immaculate and very high end

[@Kayla-app]

Oh we are so glad to hear that you find the videos helpful! Just let us know if you have any questions 🙌

[@jessicabegley4748]

Clear and concise! Thank you.

[@Kayla-app]

Oh thank you! That make so glad to hear 🙌 Thank you for watching 😊

[@lizrod6899]

worked it really works. thanks so much. this video saved me hundreds of dollars on subscription.

[@nehsaj14323]

Thank you for sharing this video it definitely is a straight to the point idea to influence artistic design in a new level! keep it up!

[@Kayla-app]

Oh that is a lovely comment, thank you! 🙌 Just let me know if you have any questions at all 😊

[@erickauthenticmusic]

@9:35 one flip & she designs the Medium logo, wow! Amazing!

[@philphilphil]

Thanks for sharing. You're a lovely designer!

[@Kayla-app]

Oh thank you! :) I'm so happy you enjoyed the video!

[@shofwatulafifah]

such a gem! thank you

[@Kayla-app]

Thank you! 😊

[@maryadukhan846]

Thank you

[@TeamFizaAhmad786]

Love and Respect from Pakistan 🇵🇰

[@MontageMajesty]

Thank you for this video as you said logo design is difficult but I love to create logos it's fun and at the same time challenging. The Information you included in this video is very helpful to beginners like me.

[@Kayla-app]

That is a great approach to design! I think we always come up with our best ideas when we feel happy and creative 😊 I'm so happy you found the video helpful, just let me know if there is a topic you would like me to make more videos on 🙌

[@MontageMajesty]

@@Kayla-app can you make a video on colors like primary color and secondary colors how to apply them to design I always get confused when it comes to colors

[@infusionchurchmd]

You are awesome!!! Thank you!

[@Kayla-app]

Oh thank you for saying that! I'm so happy you enjoy the videos! 🙌 Thank you for watching 😊

[@therealjamin6618]

Awesome work, detailed videos like this is just what am looking for, am self taught and watching your process is really helpful and inspiring to me, I'll be looking forward to more awesome projects you're gonna work on💯✨

[@Kayla-app]

Oh thank you! I'm having so much fun learning how to make the videos better each time so hearing that they help you is the perfect motivation! 😊 💕

[@chaymaeajjaji707]

thanks man

[@Kayla-app]

Hi Creatives! Do you like creating dynamic or responsive logos for your clients? ✨

[@raedjibrail5565]

Definitely. Allows the concept to work across multiple applications. Another insightful, useful video. Thank you!

[@joodesign625]

big fan of your videos, keep going

[@Kayla-app]

Thank you! Your support means a lot 🙌

[@nailsbyonoh5817]

Thank you!!!

[@Kayla-app]

You are so welcome! :) Thank you for watching

[@parikshyankhanal831]

Thank you.

[@Kayla-app]

You are so welcome, I'm so happy you enjoyed the video! 🙌

[@craetr3014]

top tier content...keep it up

[@Kayla-app]

Oh thank you! I'm so happy you find the videos helpful 😊

[@elien577]

Hi! This was very helpful. Thank you! Quick question: What was your thought proces behind your own logo? For instance why did you choose for a Wordmark if that type of logo is more corporate?

[@Kayla-app]

Great question! For Kayla, the name is so short that we thought it would work well as a wordmark but we are actually rebranding (which I will share here on the channel!) and the new brand will have an icon 😊

[@TeamFizaAhmad786]

Very Nice....

[@DaniiDomingos]

thank u, thank u, thank u, thank uuu!!

[@Kayla-app]

Oh you are so welcome! 🙌 Just let me know if you have any questions or a topic you would like to see more videos on 😊

[@hannakonya923]

Thanks for the high quality video, I hope the comment also helps the algorithm. Good luck with your channel.

[@Kayla-app]

Thank you! I'm so happy you enjoy the videos 😊 They really do, thank you!

[@Ken-zj2ui]

Hi! Is there any way you could tell me what the titles of the books at 0:52 are? They look like great sources of inspiration!

[@Kayla-app]

Yes of course! It is called "Logos" by Cruz Novillo and it has so many great marks 😄

[@Ken-zj2ui]

​Thank you! Sorry for asking again, but do you also know the name of the book thats flipped open? The one with the Bearleader Chronicals logo 😅.

[@Maxcollz]

I appreciate your work and Guideline’s for young peers but that Logo isn’t it familiar with Medium?

[@missivy2484]

I really like your videos. 😍

[@Kayla-app]

Oh thank you! I'm so happy you enjoy them! 🙌

[@missivy2484]

@@Kayla-app Very helpful! 🙏😄

[@roniiebams7965]

How did you transfer the samples you drew on your notepad into illustrator software?

[@Kayla-app]

Great question! If I draw on paper, I usually take a photo with my phone and then use the pen tool or shape builder to re-create it in Illustrator. If I work in Procreate, I can share the design over the cloud and then re-create it. I hope that helps! 😊

[@abokorbaxnaano3252]

How do you write project description /when you design brand identity

[@Kayla-app]

I like to create a brief together with my client. That way we are all on the same page :) We have a meeting where I ask a lot of questions and afterwards I write up a description of the whole project before we start. I like to use the tool HolaBrief for this. Does that answer your question? 🙌

[@droy589]

Hi. Can you reommend some good books for design. for logos, typography and design basics.

[@Kayla-app]

Yes! I can share some that have really helped me 😊 For logo design, I really like "Logos" by Cruz Novillo, the "logos from" series from Counterprint and Aaron Draplins book. For design and business, I really like the book "Work for money, design for love" by David Airey and "Citizen first, designer second" by Rejane Dal Bello. The site Counterprint has lots of great books in general! I hope that helps 🙌

[@droy589]

@@Kayla-app thanks a lot ❤️

[@kiiyno6616]

hello, may i know what application did you use at 5:50 thanks

[@Kayla-app]

It's called Milanote and it is one of my favourite tools 😊

[@beingbjarke]

The final has a resemblance to medium blog logo

[@Kayla-app]

I could see that 😊 This part of checking against other brands is always tricky. I like to use the WIPO database to check against logo trademarks - they have a great image search function similar to tin eye. What is your process when you want to check if there are similar marks out there? 🙌

[@beingbjarke]

@@Kayla-app Oh cool resource. I had no idea something like that was available. I just play it by eye.

[@jjgamesTS4]

What application do you use for your mind maps?

[@Kayla-app]

I use a tool called Milanote 😊 I actually use it for planning my day to day tasks and projects as well!

[@oumaimachoukrani4395]

❤❤❤

[@Kayla-app]

Thank you! 💕

[@anajanayomal8813]

❤👍

[@Kayla-app]

Thank you! 🙌

[@rishabhsharma1055]

What app did she use for notes?? @ 5:50

[@Kayla-app]

It's called Milanotes, it's one of my favourite tools 😊

[@abisheik5546]

Mam, I have a doubt regarding using the design for comercial purposes. I created an AI generated logo in Adobe illustrator in the free version and downloaded the same. Can I use it for commercial purpose. Or should I pay for the licenced version and do the design?

[@Kayla-app]

Hi, unfortunately I can't give legal advice. Try checking with Adobe directly. Good luck!

[@abisheik5546]

@@Kayla-app Thanks for the reply mam

[@wareeshakhan5883]

can you create a video about how much you charge

[@Kayla-app]

That is a great idea! I'll add it to my schedule 😊

[@poovannakeethianda8158]

Is that not the Medium logo?

[@Kayla-app]

I could see that 😊 This part of checking against other brands is always tricky. I like to use the WIPO database to check against logo trademarks - they have a great image search function similar to tin eye. What is your process when you want to check if there are similar marks out there? 🙌

[@riyazhussain8971]

Book name

[@agv2366]

😄super I am from india designer

[@Kayla-app]

Oh that is so cool to know! I love that we can have such an international community 🙌

[@user-qx9zs1zr6i]

Not me subscribing and watching every video from this channel before it is removed for giving too much important information for free😂😂😂

[@Kayla-app]

This made me smile so much! 😊 I really appreciate you taking the time to let us know that you find the videos helpful, it keeps us motivated to create even more 🙌

[@Brighthorizon_5]

please improve your audio quality.

[@Kayla-app]

Absolutely, working on that 😊 Thank you for watching!

[@alexandersorbas1881]

uuhmm I dont like the logo LOL

[@eotikurac]

the responsive logo stuff is so neat! do you have discord? or a place where we can show off our designs, get feedback and interact?

[@Kayla-app]

Hi! We don't yet but it is definitely something we are thinking about. I'll make sure to add it to a community post when we know more 😊

[@anshangpc]

Hi I want you to assistant me design a brand how to contact ?

[@Kayla-app]

Hi! If you can send me an email with a little bit of information about yourself, your company and the project, I can put together some information about our prices and process for you. You can reach me at [e-mail] I look forward to your email!

[@anshangpc]

@@Kayla-app my business is skincare products

[@anshangpc]

@@Kayla-appok