"What group of people have the greatest desire to acquire the outcome that our solution provides." Nailed it! Great video
@BrandMasterAcademy Жыл бұрын
Great to hear!
@nadahesham3523 Жыл бұрын
@@BrandMasterAcademyshould we answer that question based on what the product does??
@bodypurposeyoga33802 жыл бұрын
Thanks Steve! Most resource about persona/customer avatar are disconnected from the market research piece and turn it into a wild imagination exercise. I love how you back this up with solid research strategies.
@BrandMasterAcademy2 жыл бұрын
Well said!
@RafayJaved-rc7zf22 күн бұрын
Great value
@BrandMasterAcademy21 күн бұрын
Much appreciated 🙏
@sidwann89052 жыл бұрын
If this is a video made somehow after my question about the marketing strategy research tool, then thank you. Thank you anyways. Keep going. :)
@BrandMasterAcademy2 жыл бұрын
You're very welcome!
@hasan35022 жыл бұрын
Informative and enlightening as always. Thank you for this video.
@BrandMasterAcademy2 жыл бұрын
My pleasure!
@Adlip_Kun7 ай бұрын
Thanks you so much for sharing
@BrandMasterAcademy7 ай бұрын
You bet
@bengleason6495 Жыл бұрын
Your video is very nice. There is also shown very simple and effective method of finding target clients((Top Tier Coaching Services))....
@BrandMasterAcademy Жыл бұрын
Thank you
@brand-upwithnonso71472 жыл бұрын
Thanks steve
@BrandMasterAcademy2 жыл бұрын
Most welcome 👍
@SpamMouse2 жыл бұрын
Thank You Stephen.
@BrandMasterAcademy2 жыл бұрын
You are very welcome
@just_toko10 ай бұрын
Thabk you for this video. I love how you broke it down. How would you recommend finding the psychographic data for the target audience? Are there any tools that assist with that?
@BrandMasterAcademy10 ай бұрын
Glad you found the video helpful! For psychographic data, tools like YouGov Profiles, Claritas, and Facebook Audience Insights might be good starting points. But don’t shy away from good old customer surveys and one-on-one interviews. They often provide the richest insights. Keep diving deep and best of luck with your research! Cheers, Stephen
@just_toko10 ай бұрын
@@BrandMasterAcademy awesome! Thank you, I'll definitely try these
@rlc2576 Жыл бұрын
Isn’t it so that at times you need to roll out a product as a pilot to see which exact segment/target will grasp it and run with it and then focus on this target segment
@BrandMasterAcademy Жыл бұрын
That is one approach… But a valid question would be “What is the target segment you’ll go after?” Another would be ”What reason will you give them to choose you?” To get to these answers, you often need to ask more questions… this is the basis of strategy Without the answers, you’re going to market in the dark
@reinerheiner1148 Жыл бұрын
Samll tip for viewer retention: you really need to get your audio under control. I hear a lot of clipping. Maybe its the mic, maybe its something else in your setup. But I am sure it is easily fixable.
@BrandMasterAcademy Жыл бұрын
thank you for the tip
@sophiesherman72432 жыл бұрын
My agency says they can already do ABM via their DSP. How does the targeting solution compare?
@BrandMasterAcademy2 жыл бұрын
Do the research, then ask them for a report from their side and make the comparison... you can run split tests based on the traditional vs automated approach
@macaulayshaw38342 жыл бұрын
Where do you get the data from?
@jackbrookes94892 жыл бұрын
4:03 opinions is mispelt
@BrandMasterAcademy2 жыл бұрын
thank you didnt see that....
@maskedvillainai Жыл бұрын
Completely missed the psychographic. Demographic is garbage (sorry). It’s a flipped coin.
@enduraman17 ай бұрын
Your audio and video are out of sync. Looking at your speaking mouth, it lags behind the spoken words.