How to Present a Logo Concept! (Brand Presentation)

[@abiconnick]

I've got a 20% DISCOUNT CODE for the first 20 people who purchase anything from my shop. Use the code: 'KZbin'. www.abiconnick.co.uk/shop How I can help you ⬇ 👉 Wow your clients with easy-to-customize templates www.abiconnick.co.uk/templates 👉 Transform into a highly-skilled, confident logo designer www.abiconnick.co.uk/pencil-tool-course 👉 Elevate your biz with these FREE resources www.abiconnick.co.uk/free-resources 👉 Where I get all my mock-ups & fonts: 1.envato.market/abidesign 👉Free weekly tips, advice & exclusive videos: www.abiconnick.co.uk/newsletter ---------------------------------------------------------------------- After more content from me? ⬇ Instagram: instagram.com/itsabiconnick TikTok: www.tiktok.com/@abiconnick Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free.

[@mitziledesma2213]

Abi gives us everything we need without enrolling to expensive courses 😍😍😍

[@abiconnick]

YAAS SHE DOES!!! Honestly love KZbin so much, it's how i've managed to learn lots of other things! x

[@mitziledesma2213]

@@abiconnick you officially checked my list of things i need to learn from branding. You're the only branding guru that doesn't hesitate to give and teach what you've learned. So thank you abi!

[@cornbone]

this is one of the most thorough and digestible videos about presenting to clients ive seen so far! all the examples you showed were soo helpful. ive watched a few videos on this topic and a lot of them left me with more questions than answers but this really explained everything so well in such an uncomplicated way! your channel is such a great resource for new designers, thank you for all the hard work you do! i cant imagine balancing running a whole youtube channel with client work

[@KamiAlicja]

It is always so nice seeing what others do! Sometimes on social media people dont want to share information and keep it to themselves so its really nice and refreshing for you to share such valuable information allowing others to learn, grow and succeed! Thank you so much! 💕💕

[@riverolson2989]

I really appreciate how clear, concise, and informative this was. Best video I've seen on this topic and in less than 10 minutes!

[@abiconnick]

Thank you so much! Your feedback means a lot!

[@PrincessMarieARocamora]

Hi Abi, just want to let you know that I am beyond thankful for this video! I have been looking for so long for a way to know how these designs get presented and this has been very helpful. As a beginner freelancer with no experience in the design field, this is a gem. I cannot tell you how thankful I am for this!

[@stillwithjk2914]

I agree

[@mariamangion21]

I immediately like the video before watching it because I know it’s going to be an amazing video 🌸 I really appreciate all the effort you put into your videos. I cannot even imagine the amount of time and dedication it takes to film, edit and search for cozy & relaxing music! Love you Abi 💖

[@sakshijain826]

Can’t get enough of your projects. They are so inspiring and I love how much I am learning with you. Thankyou! So much for making these videos. Helping me reach my dream skills one day at a time. 🥺💝

[@abiconnick]

YAY this makes me super happy 🥳 so glad you’re learning and enjoying the content 🧡

[@jrhcreatives]

Amazing as always! I always learn so much from your content and love how easy and thorough you are in your explanations and why they work. Thank you!

[@abiconnick]

Happy to help!😊

[@bigrayink2155]

Both you and Made by James are awesome at sharing and breaking your process down. Thank you for sharing keep up the amazing work!! 🙌🏽🙌🏽

[@abiconnick]

Thank you :) I appreciate it!

[@ArchitectKnight]

I'm loving the rebrand Abi!

[@abiconnick]

Me too!! Feels so refreshing and reflects me so perfectly! Thank you xx

[@maizafidelis6337]

omg! i love this, i did search so much for one video that show how i can build a presentation and finally i found, thank you!

[@sarah_henley]

SO helpful, thank you! Excited to start implementing these changes with my clients.

[@abiconnick]

You're welcome! I'm excited for you too!😊

[@ebonymitchell2720]

Thanks Abi! Been loving your channel. Very inspiring and straightforward. Definitely learning alot and very excited to be on this path. I recommend everyone take notes!

[@abiconnick]

My absolute pleasure! Glad my channel is helpful and inspiring🧡 are you a designer or just getting into design?

[@Sadia..t]

just loved and feeling fullfiled with the explanation!😭

[@kedibonesharonmahlatji5964]

How I knew that I can count on you. Just came straight here and I knew I will find what I'm looking for. Thanks Abi. Shout out from South Africa 🇿🇦 🙌

[@abiconnick]

So glad I could help 😊 Appreciate the support!

[@Tuvvva]

Such great help!! 2 questions: 1. Do you usually send these slides to your client or do you book them for an oral presentation? 2. Could you show us what the final files are and how they look when sending them to a client? File formats etc 😄 Thanks for being such an inspiration 💞 /Graphic Design student

[@beingbjarke]

Final files are usually JPG, PNG, SVG, AI and some give EPS. It depends on the clients uses. I usually like to ask them what they'll be using their logo for and supply them with a guide on how to use each file type. Abi has videos on some of the questions you're asking though so maybe watch a few more.

[@roossidoe2820]

Thank you for always teaching and inspiring !

[@abiconnick]

My absolute pleasure!! Makes me happy knowing that i'm able to help other creatives x

[@tabbathanichols5147]

You are amazing. Thank you so much for your videos, completely stacked with information not gone over in school. Freelancing is difficult without direction and you're videos are giving me so much guidance. Thank you!

[@abiconnick]

This is amazing to hear! Glad my videos have been able to help 😊 Wish you the best on your journey!

[@sabrinatortoradesigns]

I am so glad I’ve found you. You have such a nice model. I appreciate you greatly

[@abiconnick]

Thank you so much! 😊

[@inespires4127]

Girl... I just love you. You saved my life ❤

[@abiconnick]

Thank you so much 💛 Really appreciate the love and support, I'm so happy that the videos and channel have been of help, much love 💛😊

[@inespires4127]

@@abiconnick you know what!? I got my first job! HA!!! 💛💛💛💛

[@lissethcoito4506]

I just love your channel

[@abiconnick]

So glad I can help :) Thank you for the support!

[@ashjoan6423]

Love this and your work! Inspiring my next design project 💯

[@abiconnick]

Woo thank you!!! Glad it’s inspired you 🥳

[@luciiicamacho5076]

I've been following you for a long time, you're great! greetings from Argentina! 🇦🇷💜

[@luw5244]

I’m a one concept kind of girl too since day 1! I feel like when your design is heavily strategy-led, it always feels like there’s one perfect fit concept for the brand instead of 3-5 potential direction, so I send them just that one and we can go from there

[@abiconnick]

Yes, yes, yes! Could not agree more! 😊

[@Googaify]

Definitely, sending clients 3-5 projects imo is getting paid for work half-done. It's our job to choose the project that works and is the best after all. It baffles me when I see clients who actually require a few logo designs to choose from. They completely miss the point of hiring a designer and don't realize that all of those designs but one will be just previous/worse versions of the one that the designer worked up to and is undoubtedly the best not only when it comes to looks but most importantly strategy.

[@katkomics]

Omg! I'm definitely going to stick to 1 concept to present from now on 😭! I did a presentation similar to this for a logo for my friend's coffee shop but made the mistake of including sketches of logos in the first stage and she likes one of those! Not fleshed out or anything. 😢 Is there anyway to come out of this??

[@hannahmayo6582]

This is EXACTLY what I needed right now! Thank you 😊🙌✨

[@abiconnick]

Wahooo, glad it came at the right time! Hope you found it useful 🧡

[@hannahmayo6582]

@@abiconnick definitely! 😊✨

[@unattended129]

Your colour grading is on point on this video.

[@abiconnick]

Shoutout to my video editor!!

[@JayYeets]

I broke my hand moving to the subscribe and like button! lol I appreciate you ABI!! You rock beautiful!

[@abiconnick]

haha 😂 well thank you for the support!

[@prachikabirpanthi]

I have just fallen in love with your videos..❤

[@abiconnick]

aw thank you! Glad you've been enjoying the content! I appreciate the support 😊

[@amiyabrown8997]

Thank you so much for sharing with us Abi!! ❤

[@abiconnick]

No problem 😊

[@whitelily_ineyes]

I’m preparing the design presentation to two different companies, this videos spark some ideas for me 🤩 Thanks Abi! Love your works!🌹

[@abiconnick]

You're so welcome! Glad to be of help, thank you for your kind words! 😊

[@thegodsgirlpodcast]

This was great thank you

[@mistagreenbrown]

Thank you! Huge Shout out all the way from South Africa 🇿🇦 🔥😊

[@abiconnick]

My pleasure, hope it helps!! X

[@CassidyJane7]

loving the rebrand abi!!!

[@abiconnick]

Yaas me too!! So good starting to use all the assets throughout the video 😎

[@elzahraa.colors]

Thank you very much, Abi! this is the most helpful video I've found on creating a brand identity. I liked this video and I appreciate your efforts and the great editing too. I like your whole channel, keep going, and keep those great videos coming!

[@abiconnick]

You're so welcome! SO glad it was helpful 😊 Really appreciate you kind words!

[@natalie-dianabusari2168]

Brilliant video as always Abi 🥰 your videos are always a perfect end to a Sunday evening. Thank you so much 🥰

[@abiconnick]

Thank you!! Yay this makes me happy 🧡 glad you enjoyed!

[@ameneindesigns644]

if only i could LIKE this video a thousand times!

[@abiconnick]

haha well I'm glad you like it 😂

[@shubhravarmadatla9532]

I love this ! simple and straight forward !

[@abiconnick]

Thank you, appreciate it 😊

[@huskiilove]

Hi Abi. I really enjoyed this video. Thank you for sharing your ideas and talent. I really like the client videos you do. Would you ever consider doing a video on how you (or whoever) create them? I would like to know about timing, imagery and basic concepts and if you have any motion graphic suggestions. Thanks and looking forward to learning more from you.

[@abiconnick]

Thank you :) Yes of course, me and my partner make them together. we have discussed this before! Just waiting for a right moment!

[@gouroudesign]

love you abi you're the best thanks again🔥🔥🔥

[@abiconnick]

Glad I could help! :)

[@peregrination3643]

I was contemplating how to do a presentation for non-branding projects. But now that I'm rewatching this, I think it'd be fine to use the same format but trade out the logo section for whatever project it is and the patterns for layout. The other sections still matter, but they'd be specific about the project i.e. brochure and not referring to new branding (but explanations can still mention how existing branding got integrated). If the project was more closed like I had to stick to only the main brand type and color, it'd still create a more cohesive presentation to affirm preexisting choices and how I worked with them.

[@abiconnick]

Yes!! This is a great idea 😊

[@amorgamboa3678]

Hi Abi, Thanks a lot for your tips and tutorial. You have been great! unfortunately I have to stop working with Graphic design, I lost my computer along with my portfolio I had to buy a cheap computer(Low end) but I will keep an eye of your videos, hopefuly be able to get back to Graphics...

[@sarahjoystreet_]

This is very helpful! Thanks so much for your insight and knowledge.

[@abiconnick]

No problem, glad it was helpful 😊

[@edfranklin3069]

Jesus, Abi! This is soooooo helpful.

[@abiconnick]

I'm so glad! Presenting the designs and brand in this way has prevented so many revisions for myself because it really sells the work!

[@Yellowsnakedesigns]

Super helpful, thank you Abi!

[@abiconnick]

Glad it was helpful 😊

[@mmarcoaaurelio]

What a great video! Thanks Abi ❤️

[@abiconnick]

Thank you! Hope it helps!!

[@angelmunoz5650]

You're awesome, and everything else it's a plus :)

[@abiconnick]

Too kind, thank you! Hope you enjoyed 😎

[@thebloomroom.trinitylawry]

Love this ❤

[@rechaeldesigns]

This was incredibly helpful! Thankyou so much❤️

[@abiconnick]

Yay, glad it was!! There’s so much information to know about these sort of presentations so I’m glad it was helpful x

[@nanakwandoh12]

Thank you Abi. I've been struggling with my design presentation 😩

[@abiconnick]

My pleasure! Hope it’s useful 🥳 if you’re still struggling there’s a presentation template in my design shop that I use with clients! X

[@olaniyiexplore6420]

This is Goldddddd!!!! Subscribed!!

[@abiconnick]

Glad to hear it! Thank you, appreciate the support 😊

[@1bubble]

Amazing.. Very Precise and Pleasing

[@abiconnick]

Glad you like it!😊

[@ubaid.designs]

Magical Playlist Abi, about to start the next one soon. 11/14 now :)

[@abiconnick]

Thanks for the support😊

[@dollyerl2421]

wow! very useful video, thank you Abi! but i think you talked about brand identify, not only logo, he-he

[@sydneymckenzie9539]

Thankyou so much for this! It’s helped a lot!

[@bungaasgiani2667]

thanks abi youre the best

[@abiconnick]

No problem! Glad I could help :)

[@helenryles2187]

How do you create the overview layouts of all pages like the one shown at 2:40 - Thanks! Love your videos. :)

[@avergajixa6051]

Thank you for the video 😊, It would really be helpful to watch a video about how you create your brand guides for your clients

[@abiconnick]

This is coming soon!!

[@ambermac4061]

This is awesome!

[@abiconnick]

Thank you Amber, glad to be of help! 😊

[@tiquismistica9417]

This is an incredible video for students or beginners with graphic design.

[@abiconnick]

Glad it was helpful! 😊

[@thedanielefeni]

You're my mentor

[@vectorsbyavishka]

Okay but I've got a question, please someone answer..what if we made a whole brand presentation for a client just to showcase the concept we came up with but the client did not like something about the logo or the concept the whole presentation we've made will be a waste right? So is it best to first show only the concepts in a pdf and show the brand presentation after they've accepted a concept??

[@krishnapriyas1245]

Abi what can I do in order to work besides you as a part of your team? You are encouraging, enthusiastic and your videos are all I watch on KZbin. I'm willing to put in the effort. So please let me know what goal I should achieve every year to work beside you in 2 years.

[@abiconnick]

What is it you do? I already have a couple of designers that help on client projects, what I'm really in need of is a video editor for KZbin, but it's so hard to find anyone good! p.s thank you for the kind words, I really appreciate it 😊

[@krishnapriyas1245]

​​@@abiconnick I actually did video editing for 2 years (not now) but now I'm in the process of trying something new. You have been my greatest inspiration for this step. Thank you so much ❤

[@BigMichstudios]

Thank you Abi

[@abiconnick]

No problem, hope it was helpful 😊

[@callumlewiscreative2459]

Amazing Abi!

[@abiconnick]

Thank you! Hope you found it useful 😎

[@Dominion-GXD]

I am really inspiring my your work🔥❤️

[@Dominion-GXD]

I'm a graphic designer too and I want to be like you

[@Dominion-GXD]

How'd you start up ?

[@abiconnick]

Thank you! I did a graphic design apprenticeship, was hired full time and then when covid hit, I spent furlough designing and improving my skills and promoting my services. You can definitely do it! Just be patient as good things take time :)

[@ajbark347]

This is great, now how do I combine all of this when making my portfolio . Let's say, 5 projects or brands are to be presented, how do i include all the ten points for each brand without having my work look crowded and bulky? Beginner here 😊

[@abiconnick]

So this video isn't about a portfolio, more so about how you would present your work to a client at the end of a project, I have a video on portfolios coming soon (and a free template along with it)

[@ajbark347]

Hey , yes I get that this isn't meant for a portfolio but which part out of the ten mentioned would you say must be included in your portfolio. Thanks and looking foward to that portfolio video

[@abiconnick]

@@ajbark347 I'd say the breakdown of the logo suite where I showcase me design decisions and mock ups

[@hachikaizen]

thank you so muchh ❤✨

[@abiconnick]

You're welcome 😊

[@loomonda18]

God i love you - thank youuuu

[@Shahzarshirazi]

Thank you 🙏

[@abiconnick]

You're welcome! :)

[@cvaservices]

Thanks for sharing, great video 🙂

[@abiconnick]

Thank you 😊

[@rashash3598]

thank you so much for this video 🥰🥰

[@abiconnick]

You are so welcome! Glad to be of help 😊

[@AnuragShukla-xv4xb]

super helpful stuff

[@amr_12_]

Could this also be used as a branding guide too?

[@ShravonPayyappat]

Love your works, what is the presentation slide size? Please share the actual measurements of the presentation page

[@shouqm4045]

Loved the video abi but i do have a question what if the client didn’t like the outcome the logo etc ? What would u do then ? I do offer my clients 3 option to choose from and i do agree with u on always liking one of them the best , would love to hear your thoughts

[@abiconnick]

Thank you! So before this brand presentation stage I do a brand strategy and visual direction stage that really dives deep into the business and the creative direction and look of the brand. From doing this it’s super clear what look and feel the brand will have, therefore no surprises when presenting the brand presentation. But there will be cars where the client just won’t like the look of something we have designed which is fine. I include 2 revisions in my contract so the design can be refined, but usually it’s only some tweaks as what I have presented fits their strategy and the vision we came up with initially! It helps hopping on a call with your client before hand to really get a feel for what the envision and give your ideas and steer them too! Hope this helps x

[@shouqm4045]

@@abiconnick thank you so much that was actually really helpful , i would love to hear more about how you create the brand strategies and visual direction of brands , i have learned so much from you and i do look forward to your videos 💙

[@loomonda18]

@@shouqm4045 agreed!!

[@danielughanlumen9879]

Amazing 🔥🔥🔥

[@abiconnick]

Thank you!

[@nwajeigideon1207]

Always love your content Abi. I got to ask though, do you send the presentation on a book mock up like this or u send as a normal pdf file?

[@abiconnick]

Thank you :) I send as PDF!

[@iLoveWater.]

Thanks Abi! Are the photos you use in the presentation stock images that the company will need to replace if they want to use a similar layout?

[@abiconnick]

Yes exactly that! 😊

[@hansomemedia6855]

I have really enjoyed the video. How can I Email you for classes?

[@Abdullahfalah]

I wonder where could I present my work to a client online. And in the same time speak with them as I show them each page.

[@Iley.Designs]

Just found your channel 😍 You are a gem... Would the average polished pro such as yourself start the presentation creation process after a deposit on the job has been made?

[@abiconnick]

Thank you 😊 I have a video all on my client process here: kzbin.info/www/bejne/havFpquGgMqnf8U that should help!

[@gwemula]

Abi, what format do you send to you clients? PDFs or something more interactive?

[@abiconnick]

I personally send PDFs!

[@motionmuse5684]

Love these. Wanting to do wellness and fitness branding stuff. Wish I could just use Google slides or something. Can't afford a whole adobe membership right now just starting out

[@motionmuse5684]

I'm about invest in Adobe education though because of your videos so I can utilize those fire templates ❤️. Getting a second job:). It's been rough the last yr, but I'm excited to be a Brand Stylist 2022.

[@zthdesigns]

An another stunning video as usual Abi, great work🔥🔥, I just have a few question and this is when you send the brand presentation, does that also include the files of the logo itself? And once the files for the full brand is sent to your client, how is it then used?

[@abiconnick]

Thank you, really appreciate it 😊no never the actual logo files, I send them during my offboarding process once the client has paid my invoice.

[@enolalouge4127]

Thank you !!!

[@ryansebastian4809]

Are you able to make plain svg templates as well?

[@adraur9670]

HI, Could you show a video about CMYK and RGB colors, how to prepare a package for a client who will print graphic elements.

[@abiconnick]

Yes 😊

[@adraur9670]

@@abiconnick Extra :)

[@lindaashford7187]

Abi I didn’t see the card for the mock up video

[@paris45]

I'm following the Brand Presentation steps from Notion. What to do once the client approve of the Brand Identity Presentation on the 1st go. She loves it & don't want any chances!. Should I skip Stage 3? Lol

[@abiconnick]

Always great when the client loves it first time! You must have done a great job. You can move onto packaging up the files and sending the second invoice. (That's what I do anyway) I have a video on my client process here if it helps: kzbin.info/www/bejne/havFpquGgMqnf8U

[@sarahjennings2300]

Do you use your own photos or do you ue stock/attributed photos for your presentations?

[@abiconnick]

Stock (mainly Pexels) 😊

[@amiracorine]

This was so helpful. Question: What do you use to make the portfolio?

[@abiconnick]

Glad to hear! 😊 I just use my website (which is built in Wix) and I guess Instagram

[@beingbjarke]

Is the brand presentation different from the brand style guide?

[@abiconnick]

It is! The brand style guide or brand guidelines document is completed once the brand is finished. The guidelines would tell your client exactly how to use the brand and details about the company’s visual identity. It would include things like rules and guidelines. Whereas the brand presentation is you trying to sell the brand identity and designs you’ve come up with for your client that you’re proposing to them x

[@beingbjarke]

@@abiconnick Thank you for the clarification. They seem so similar.

[@alosk7]

@@abiconnick can you make a video about branding guidelines too? the difference between them is very confusing haha

[@abiconnick]

@@alosk7 Noted!

[@charminesesay5217]

Hi Abi, I need advice, how do you start the design when you apply for a job and they give you a task to do, How do I start it off

[@abiconnick]

This is tricky to answer via a comment but the first thing I would do is gather inspiration and do research so you get ideas from others!

[@annalynn2199]

Hi Abi! Was your site recently updated? I don't see the template featured in this video. I see a paid template but it looks very different. Thanks in advance!

[@abiconnick]

Hey Anna, yes I recently updated all templates with a new layout and updated information (essentially a v.2), here's the link if interested: www.abiconnick.co.uk/product-page/brand-presentation-template

[@annalynn2199]

@@abiconnick Thank you so much! Is v.1 still available? I really like the look of it and am more than happy to pay for it if I can process a foreign transaction!

[@abiconnick]

@@annalynn2199 Give me an email: [e-mail] we can sort something :)

[@thegamingbird84]

To be fair I do 3 LOGO DESIGNS FOR PERSONAL LOGO since this is much faster. BUT IF IT IS COMMERCIAL I RECOMMEND DOING PRESENTATION

[@abiconnick]

If that works for you, keep doing it! There's no one way to succeed :)

[@eshalapalikar7288]

what software do you usually use for making logos and what software have you used in this particular video?

[@abiconnick]

All in the adobe suite! Illustrator for creating logos, Premiere pro for editing videos, Photoshop for mock ups.😊

[@Emarketbysyedakk]

Hi ambi i am newbie but i love your this video is this also called portfolio. Kindly do make portfolio desing of social media desings i really need it please please its reqiest

[@Castro.doom96]

This feels like s style guide... what's the difference? I thought your supposed to present little things and then if they want a style guid they can get it but for a cost! sorry im entry level. pls lmk!

[@abiconnick]

It pretty much is the same as a style guide. There is no way you have to present your work, it's personal preference, obviously it's nice if you explain your design decisions etc and show them the branding in action and how they can incorporate the brand into different stuff like social media, etc. I factor this into the cost of my projects, I don't want to create a brand for a client for them not to know how to use it properly, it looks bad on the designer if this was to happen. Don't be sorry, it's a valid question! Hope my explanation helped. 😊

[@Castro.doom96]

@@abiconnick Thanks for the advice! I'm looking more into it. Hope you doing well in the UK.thank you

[@audreysopoco]

I call this a pitch deck