How to Run a Profitable Facebook Contest

Want to run a Facebook giveaway that attracts leads, not prize hunters? Looking for a plan to follow?
Facebook marketing and advertising expert Allie Bloyd shares a 10-step strategy for planning a Facebook contest that delivers qualified leads and new customers.
You’ll learn how to choose a prize and timeline that are related to your overall business goal.
You’ll also find advice to develop ad creative designed to convert more entries, and how to collect entries you can nurture through the customer journey after the contest ends.
Finally, you’ll learn how to use your contest to re-engage past prospects or customers who haven’t purchased from you in a while.
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00:00 Intro
00:18 Identify Your Goals
00:31 What is your Offer?
00:52 Decide on a Giveaway
02:34 Plan Your Timeline
04:37 Promote Your Contest
06:01 Set Up Registration
06:57 Promote Your Core Offer
08:11 Follow-Up
09:13 Announce the Result
09:28 Long Term Nurturing
10:40 Partner with Other Businesses
12:22 Additional Resources
#SocialMediaMarketing #FacebookMarketing #FacebookContest

[@SocialMediaExaminer]

To learn more about local marketing on Facebook, check out this playlist kzbin.info/aero/PLyqdnWmgSb_agXcFiqDGj0uY3TS3NFc9w

[@jamiemobilerepairnow5968]

What an absolutely banging video, fantastic. I learnt more in 12 and a half minutes than I did in hours of local government courses.

[@teoroven6347]

loved it, amazing contest! thanks!

[@amberswansoncleans]

Oh my gosh my mind is blown. This is fantastic! You just got a new subscriber. I am looking forward to watching and learning more from your content. Have a great weekend!

[@agent-proofme7720]

Excellent stuff. Thank you Allie. Subscribed.

[@amronsilva-digitalmarketin2844]

Yes , this ads are high in Engagement

[@elizabethshiehuiling3263]

Thanks! Made me rethink how we've done contests in the past :)

[@AllieBloyd]

Glad it helped!

[@marnieginsberg6597]

So helpful!!

[@cottagebeachboutique]

This is an amazing instructional video.

[@rexomusprime]

Great content and advice. Thank you for sharing.

[@StuartMacadam]

Couldn't agree more. Thanks for sharing.

[@AllieBloyd]

Thanks for listening!

[@diegocortesfx]

This was excellent, Allie. Very thorough! Thank you. Do you use contest software? I've narrowed it down to UpViral and Gleam.

[@ckolavo]

Thank you for this! We have been struggling with what's OK and not with Facebook's policies. You mentioned like, tag, share, etc. entry giveaways haven't shown much success, but we recently found out that requesting tags and shares are not allowed in their policies (anymore?). Not sure when this changed, but just wanted to make everyone aware. Again, thanks for the great information. - Clayton Kolavo, CTA, Visit Galveston.

[@AllieBloyd]

They did change it, but I I’ve never recommended It. Luckily they won’t have a choice now! Lol

[@sherryheenanpt]

Such great info!

[@AllieBloyd]

Glad you liked it!

[@chrismilton8792]

Thanks Allie!

[@AllieBloyd]

Thanks for listening!

[@bhs4430]

So helpful! Planning to implement an idea for our self storage business (thanks to your video) next month.

[@SocialMediaExaminer]

Glad it was helpful! Best of luck to you, Heather! -Jason

[@webnation212]

I was going to run a contest anyway and this video was very helpful

[@AllieBloyd]

Awesome! Glad it helped!

[@mohammedmaqdoombiyabani7537]

Very informative video new things about marketing, growing email list and facebook content techniques....

[@AllieBloyd]

Glad you liked it!

[@sambotes2011]

Awesome video, I've just subscribed! If the business is hamper giveaways, what would you suggest would be an intentional prize? I've found just doing a hamper as a prize, every single person enters because they want something for free, but they are not my ideal audience. Any ideas?

[@bhs4430]

I have a follow up question. I own a self storage business. So I’m not selling a product but rather providing a service to which not a wide audience of people may apply or be interested. Additionally, the timing may or may not fit their need. I’d love a video on how service based business like mine can get new customers and/or grow their following.

[@mrk1ng741]

Quick question - You said you should add a link 5:50 - at If i add a link to the post, doesnt that make facebook go "Ohh, they want people to click off Facebook, so we will show this to less people" or am i wrong here?

[@pixelgap]

Amazing video

[@ajeetmishra8368]

Great tips, Allie.

[@SocialMediaExaminer]

Glad it was helpful!

[@AllieBloyd]

You are welcome!

[@ErinLAnderson]

So many tips

[@littleboylost78]

Subscribed!

[@Aroe48]

Does facebook allow contests to ask for a like, comment, tag 3 friends or share for entries? I thought that was against TOS?

[@RealDaveBondy]

it is against terms of service

[@andrew-isac]

Does facebook allow ads for giveaway or contest?

[@rofiqulislam7544]

Good video 💖💖

[@altar7885]

Great video, thanks. All online marketers keep talking about email lists being the most valuable of assets, but is that the case for all industries? What about one-time or rare-occasion purchases? Fine jewelry, for example. Do people really want to receive a monthly newsletter from a fine jewelry brand? What do you think?

[@Key_1111]

Those with $$ might!

[@NyashaGrace]

How do you edit? Very lovely animations

[@KevinJoy7]

you cant run ads that direct the viewer to perform an action on Facebook eg. like this page, share this post ect.

[@RealDaveBondy]

what about facebook rules?

[@davidbutler1209]

How do i set up a contest in which i send the winner of said contest a $100 gift card?

[@SocialMediaExaminer]

Hi David, While we won't go into specifics, you might want to check out this article that might be helpful to you: www.socialmediaexaminer.com/facebook-contest-strategy-how-to-grow-with-contests/ -Jason