Building a MILLION DOLLAR Global Brand from Madhya Pradesh: How?

⭐️ Think School’s flagship Communication course with an exclusive workshop on Chat GPT included:
thethinkschool...
VIDEO INTRODUCTION:
Hi Everybody,
The economics of TEA in India is one of the most fascinating concepts you will ever discover, and while mostpeople only know TEA as a beverage, what we often don’t see is that it is an incredible product to build a million-dollar business!
The question is, how can you build a million dollars business by selling this 10-15Rs product? Well, that’s exactly what I wondering!
And as luck would have it, I got the opportunity to meet one of the smartest founders in the tea business who goes by the name Anubhav Dubey. And his company, the Chai Sutta bar has become such a mammoth and that today, they serve 3 lakh cups of Tea every single day, have 485 stores spread across the country, and as of 2022, they have achieved a combined revenue of around Rs 150 crores !
Fun fact, they have achieved this revenue without raising a single penny from investors!
And for the first time, Anubhav has revelead all the economics behind his business model! So in this episode today, lets go deep and try to understand,
How on earth can you build a million-dollar business by selling tea?
What is the economics behind this business?
How is the business model of Chai Sutta Bar different from other Tea selling companies?
and most importantly, as students of business, what are the lessons that we need to learn from Chai Sutta Bar?
Think School is a Digital School that we all deserved, but never had
►►Check out Think School's Online courses: www.thethinksc...
⬇️Our Top 2022 Playlist
Geopolitics:
India is Trapping China - • How India is TRAPPING ...
Oil Giants Crushing Europe - • How Saudi Arabia & Rus...
Israel’s Secret Strategies - • How did Israel become ...
China vs India Military Strategy in Ladakh - • Why is China taking ov...
Upcoming US Recession Affects Indian Economy - • How US Recession will ...
Best of Business:
1. Asian paints - • How Asian Paints Built...
2. Amul - • How Amul beat its comp...
3. Haldiram - • How did Haldiram Build...
4. Malboro - • The Genius Marketing S...
5. Lijjat Papad - • How 7 Mumbai-based wom...
►Books Everyone should read:
1. Sapiens: amzn.to/3wIqqtG
2.Jab Jab Jab Right Hook: amzn.to/3eb36ym
3.Presuasion: amzn.to/3nF4Xi8
4.Start with why: amzn.to/2R7UHCW
5. Culture code: amzn.to/3tfaxsZ
6. Hooked: amzn.to/2R9G9CM
7. I will teach you to be rich: amzn.to/3AUDLSO
8. From Third world to First: amzn.to/3yQSjAV
9. This is Marketing: amzn.to/334VNlL
🎧 Want to buy the equipment we use?
1. Our Laptop: amzn.to/3z66odv
2. Our Mic: amzn.to/3liQQyi
3. Camera Stand: amzn.to/3z8l3ov
4. Mobile holder for stand: amzn.to/3xgCF25
5. Laptop: amzn.to/3gMYXRi
✅To support our work you can donate here: www.instamojo....
#chaisuttabar #anubhavdubey
#thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[@ThinkSchool]

Hey everyone, If you learnt something valuable, Hit the like button to support our work guys. Your likes Help us alot :)

[@ishan_JammuKashmir]

We learn a lot every time Think School video is out. Appreciate the diversity of the topics that you choose ( From geo politics to entrepreneurship and much more ❤)

[@F1clip5]

Yeh chai sutta wahi aadmi hai jo apna interview khud hi leta hai. His entire channel is filled with him talking to himself.

[@samabratachattopadhyay]

Great content think school team... A request - please make a detailed business model analysis of "Rameshwaram cafe". Waiting eagerly, thanks in advance

[@puneeth0]

200% its a fake ......no profit at all its a scam....

[@F1clip5]

@@puneeth0 Aaj think school wala Paneer khayega.

[@ishan_JammuKashmir]

A perfect lean business model. A widely accepted product + Minimum spending on fancy infrastructure + Mass Budget purchasing power consumer base + Staying Indian ❤

[@gaurav_kushwaha1]

+ No fizool gyan

[@narrativegatherer3128]

​@@gaurav_kushwaha1+ no franchise Lelo 😳

[@userkmk5471t]

​@@narrativegatherer3128+ no youtube par motivational gyan choodna.(MBA-chaiwala😂)

[@mein3324]

Also you forgot important point, doing proper research of location and other before selling franchise to someone. It is important because if store doesn't run then it will become headache for Chai sutta bar.

[@hyperking4290]

@@userkmk5471t bhai naam nhi lena tha

[@williamsdavis.]

At the very least, I now grasp the concept of leverage. Creating wealth and financial freedom isn't as tough as many people believe. Building wealth and remaining financially stable indefinitely is a lot easier with the appropriate information. Participating in financial programs and products is the only true approach to make a high income and remain affluent indefinitely.

[@Agatha207]

The first step to wealth creation, is figuring out your goals and risk tolerance - either on your own or with the help of an investment advisor. If you can get the facts about savings and investing with a well detailed plan, you should be able to gain financial security over the years and enjoy the benefits of managing your income.

[@Hoffmanluiz.]

You’re correct! Working with an investment advisor who has worked in a solid financial firm for a long time, such as John will actually set you up for success in life. I'm delighted I was able to reach out to "John Desmond Heppolette" earlier this year because while others were grumbling about the downturn in the markets due to the state of the economy, I was busy learning from him and eventually made over seven figures in the first quarter alone, which is why it's always good to join the correct community.

[@linsey.]

That's great, your financial advisor must be really good, I have seen testimonies of people using the help of financial advisors in making them more financially stable. I just discovered his exceptional resume when I made a Googled search of his names. I consider it a blessing that I discover this comment area!

[@Barbara0015]

That is why I work with John Desmond Heppolette, who introduced me to a better Financial community, a verified agency where I learned how money works and how to create it, as well as free books, courses, and daily lectures. You also get to meet new people, which was the best decision I ever made.

[@Campbell957]

Yeah for real, that guy is one asset manager that gives the breakdown of everything on how things are done, joining an effective financial community can be 100% beneficial when joined properly that's all I can say out of experience..

[@adityashukla7849]

Wow! So much ethics into action. Rare in a business nowadays.

[@suraj2207509]

I am sure it is Irony!

[@priyanshukr7495]

@@suraj2207509 unfortunately no....

[@Ayushh_h]

​@@suraj2207509ahh men with internal chaos

[@manjugorebal1834]

This guy himself is a genius he is making is own brand while analysing others brand value 🔥🔥🔥

[@garjevikas]

I think that's where McDonald's has the best trick.. They actually pick the location of the store, and the company owns the property and collect rent from the franchise owners. So, the company makes additional profits. The franchise owners never have to worry about landlords and increased rentals, and the company can actually support the franchise if they want to by giving discounts in rental, instead of paying out of there own pockets.

[@shashankshekhar732]

That's interesting. McDonald's business model earns profit from real estate besides the brand earnings. Correct me if I am wrong.

[@AnshuKumar-fi2jy]

I was also thinking of such model

[@gsreads]

McDonald's doesn't own property in malls no?

[@vijendrabugalia4571]

​@@shashankshekhar732they earn more from real state.

[@ZaneT531]

Same goes with Dmart they own the land

[@as9499]

Kudos to the UI/UX team for making those smooth looking animations! It adds a lot of weight to what he narrates.

[@AnkitSingh-bo1cc]

Ikbp😊 pop pp

[@himanshukhemani2372]

UI/UX team is not responsible for these graphics/animations. Video editors are the people behind those animations. PS : UI/UX designers only work on product design of apps & websites.

[@akshayarjun8325]

Bro appreciated ui/ux team 😭😭😭😭

[@RishiAshar]

@@akshayarjun8325 😂😂

[@as9499]

Big big blunder on my part lmao

[@yashyash0427]

Bussiness lessons you learn 😊 1. Understanding unit economy is very important . 2. Understanding the leverage of complementary products, customers behavior. 3. Risk mitigate probability .

[@Cristian_M_]

Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future… I pray that anyone who is reading this will be successful in his or her life!!!

[@clydeorlan2615]

I’m celebrating a $30k stock portfolio today. I started this journey with 6k. I have invested on time and also with the right terms now I have time for my family and the life ahead of me

[@geralyncainglet2626]

Wow, really. I was able to make my $25k on investment

[@kirstenraedmund7346]

​@@clydeorlan2615I’m looking for something I can venture into on a short term basis, I have $15k sitting in my savings

[@ademusiaka7198]

Assets that can make you rich *FX *Btcoin *Stocks *Gold *Real estate

[@sarkiali3958]

You’re right but a lot of people remain poor due to ignorance

[@ashikshetty2672]

I think they should change the store location from college areas to working space areas. College students drink beers but an employee cant consume alchohol and go to office. This pressurized corporate life will make to smoke cigarettes, that really helps to improve their tea sales

[@aaminsaan4978]

Haan lekin cahi sutta baar m sutta maarne nahi milta h bhai 😂

[@04_ahireyashodeepharish45]

Aur corporate employee's tapri pe he chai lete hai😂

[@sid8285]

And the working space people definitely have more money to spend than most college students

[@kirtijoshi3748]

“Hi Everybody” - whenever i hear this phrase i know i will be spending next 20/25 minutes to a good use. Explanations you give are damn simple and understandable. I always wait for your videos to drop. Lots of Love❤

[@MohiteNiraj]

For Meeting Monthly "Break Even" they have to do business of 12000 Per Day Minimum, As fixed Cost Is 164k and franchise fee is 4% Even if they do 15k per day it come to 4.5 lacs per month as shown 50% is Gross Margin that comes to 225k on which fixed cost of 164k, franchise fee of 18k(4% of revenue ) owner barely making 43k, This will take 37 months To get back just Invested amt of 16 lacs .Don't go behind Vibe Do your own due diligence b4 getting involve in Business . Even When your favourite KZbinr @ThinkSchool Making Video On it..

[@vinitmehta3469]

Mainly the 300 customers per day is a myth. May be possible from Friday to Sunday what about rest of the days.

[@niteshkhatri8931]

CSB was next in line after fall of MBA chai wala. They're trying to be cautious and doing marketing

[@TimelyTurtle]

true

[@divyanshraii]

@@vinitmehta3469 search bhola ram chai sutta bar Saturday Sunday they sell more then 10000 cups but that one for 1 store there might be store struggling to sell 100 cups a day

[@ajinkya3780]

@@divyanshraii people will try these Fancy Tea combos once or twice but thele ki cutting chaai is permanent.

[@SumitPal_OnMyWay]

According to my understanding everyone should have plan A & Plan B. But having only plan A is necessary to maintain focus on the goal..which works with most people who're having sufficient finances for backup. But for those who aren't having sufficient money to backup it's very necessary to have plan B which should be an active source of income so that you can keep pumping money or necessary resources to keep plan A alive.📈🔺 If you don't get desired results on Plan A, you can go back to Plan B and gather required resources and comeback to plan A again with the learnings..✨💯

[@inspiron4245]

Absolutely correct..!! 💯💯

[@Scientist001]

Correct..Having plan B doesn't mean that you aren't serious about plan A

[@AkhandanandTripathi]

Fully.. totally and completely agreed bro 👍🏻👍🏻

[@SuperAnkush26]

I believe this is the best youtube channel. Your content is so much informative. I always feel full of inspiration and confidence in me. Whenever, I am watching your content. The way you explain everything with pure, pure connected examples. It helps as easy to understand. Although I am from a finance background and all of these are pretty easy for me to understand. Still, the way you explain it gives us more insights into everything. Love your work.

[@akshaypianoclef]

Sadly only few owners support their franchises in their loss phase and video was on point about unit economics and business lessons Thank You!

[@openletteryt]

Great video and interesting evolution of thumbnail on this one. All versions came on my home feed, the current one is the best so far. ❤

[@suraj2207509]

The great Marketing technique of CSB. I hope they get the target audience they want to tap. Think school may in the future focus more on providing consumer insight rather than selling a business idea.

[@the.anshuman_]

Numbers are good in the video also your presentation as usual but I have personally seen lots of counter who's bearing huge loss in tier-2 & tier-3 city where people still choose pan shop's 5Rs tea than a 15rs tea. Most importantly india has more such cities. Profit and Numbers are good in metrocity but not everywhere yet. It's my advice for owners who's dreaming to earn lacks with such franchise.

[@ThinkSchool]

True

[@bloodwargaming3662]

Indian's just don't understand how poor india is especially on KZbin

[@NicolastheThird-h6m]

True, Indian consumers tend to choose products that has higher quality with lower cost, (10rs Chai) over Mid Quality higher cost (starbucks)

[@Papertakya]

Ganesh dada , wonderful explanation. खुपच छान. मनापासून आभार.

[@ThinkSchool]

Thanks bhau ♥️

[@sarveshraghavan9786]

Basically he increased AOV using combos, and although percentage margin remained similar, the amount was higher. What I learn is that he made values as the centre of business. Probably that was what helped him scale. I wonder how in spite of CoViD the business didn't collapse. CoViD was a test for everyone who claimed to have moral values... Most businesses failed.

[@ParulGoyal-sd1ci]

Example any

[@sarveshraghavan9786]

@@ParulGoyal-sd1ci All the companies that sacked employees and took advantage of T&Cs against customers and/or employees.

[@raajvishwakarma4790]

Started with a small shop in Bhopal and now ruling the chai market across globe.❤

[@swapnilchouhan4602]

Bruh first shop was in indore

[@dhanushg5254]

One thing I noticed in the graphs is that, in the gross margin calculation part, the term price should be mentioned instead of cost.

[@rajeshkurra5981]

salaries 50 thousand is hardly 3 people salary, you need 10 people to run( including supervisor-1 ,chefs- 3 waiters- 3 and dishwash-2, cleaning staff-1) the operation 7 days (5 week days 2 people will be off, weekends you will have 10 people ) on 10 people salary will be minimum of 1,30,000/- as per the minimum wages . so directly 80,000/- will be minus from profit, only franchise will make money not shop owners,

[@vasundharakurra1961]

These people will use marketing tricks by advertising with think school,make investors loose the money with fancy marketing.

[@varunprakash6207]

Chai sutta Bar Chai Business in India The Tea ☕ Business global because consumption of chai and The Franchise business of Chai Sutta bar starting 16 Lakhs To global brand The Tricky franchise model 400 + Stores and Unit economics with menu engineering The understanding of Unit of economics and Leverage on of the products and Always Risks pro Actively The lessons from Chai sutta bar The secret of chai business 150 crores Case studies ❤ From Think school 🏫 Chai business Wonderful Analysis Research from the team 👏

[@DhruveelDave]

Bootstrapped, no focus on external funding, keeps founders' priorities in check. No other option than to succeed.

[@Anonymous-jv2ur]

More case studies on business, please ❤

[@ananthapadmanabhanss4553]

Hardwork + Consistency + Prompt Service = Long Term Business Success. Thanks for your insights :) great as usual from Think School.

[@chanchalnishanth8117]

20 min of advertisement for Chai Sutta Bar franchise. Wasn't expecting this from @Think School

[@vediomediaofficial]

no unnecessary gyan given by founder ! only did true business 🙏

[@ankitshukla6439]

I m just waiting for this case study anubhav bhaiya

[@HrithikMehlawat]

Loved it!

[@prernawaldia5457]

A newly CSB franchise near a medical college with n number of patient families along with medical students, I really appreciate how CSB is able to do through study of market, and gaining absolutely high profits and building soft corner among people.❤.

[@sagarkardam9977]

Luck plays a very big part in these type of businesses.

[@deeptobhattacharyya3249]

Luck is nothing but hardwork and timing

[@Sunnykr275]

Luck plays good role in every other ppl work 🫡 definitely agree... Many try, some survive, some make icon....that could involve Luck....but the thing is the one who achieve it. He will not understand that it's also *luck* but someday or later he will think it is what's it is

[@nightcoreeeeeeee]

Luck favours the brave.

[@harshakunchala2943]

he not wasting time comenting to KZbin vedioes like you 😢

[@MrAli-ns7jq]

you have to understand customer pain/problem to build a business or You can change the perspective of your industry.

[@dipanshuchouhan8139]

While everyone one talks about fam and all other stuff of chai sutta Bar, you showed that how actually chai sutta Bar operates its business, i loved the way you breakdown the economy of CSB, and yess that unit economy wonderful explanation sir and as a student of business we loved it. ❤😄

[@ThinkSchool]

Thanks bhai :)

[@dipanshuchouhan8139]

😄🍁

[@amarjeetghatak]

And some other competitor in the industry blatantly boasted that 'his words sell more than his tea'. Kudos to chai sutta bar to make a real business and not just a social media gimmick.

[@techdesk9825]

In my area chai sutta bar is closed, Don't show promotional videos in the name of information

[@purusharthbajpai8530]

I would really want think school to initiate a Hindi base channel too, a large majority of Hindi speaking small entrepreneurs should not be deprived of this knowledge due to a semantic barrier. Let's propel this nation to greater heights with collective efforts.

[@krr3502]

Rightly said

[@gopalbhagwat9437]

Agreed!!

[@yogeshdahakevblog6184]

As per me nobody will tell u secret how they got succeeded..they only tell u some fancy inspiring story.. As per naval ravikant :it is the time and circumstances at that time which made them success. If tomorrow they try to replicate the same process ...they will not be successful.. So essense is keep trying ..

[@beastgaming326]

Isn't kulhad made from top layer of soil and after baking it is wastage , if anyone knows anything can anyone please tell.

[@The.upbeats]

Correct me if I am wrong.Does the location of the store play a big role in sales.

[@RandomGuy-hv7tb]

Yes ofc why not ?

[@ThinkSchool]

Very imp role

[@dharmeshjadav3566]

in my classes I show majority of Think school case study. Really great

[@VivekKosuru]

I prefer tea at home, with milk from my local dairy farmer instead of packaged ones.

[@Behumoury]

17:12 omg this is our college IET DAVV in Indore this was Esummit 23 and I was the production head at this event 🤩

[@learningwithraj_]

How can u claim that the average turnover is 5.75 lakh per store If that is the case then even if we consider 440 store operational ( excluding latest stores that are newly opened) The total turnover of the company stands at 303.6 cr. But the actual turnover is 150 cr and if we consider this then the average turnover of per store will be 2.84 lakhs per month and if we see the gross margin here then as per the expenses you have mentioned if incurred then the owner has to bear it from his own pocket. Also I strongly feel that if the franchisee doesn't make money, does the company returns the franchisee fees or simply let the owners money burn. Because most of the companies are into the business of selling franchise rather than selling products. 6 lakhs franchise fees for a tea cum snacks shop is way too much @ThinkSchool would really appreciate if you can check this and correct

[@GouravJain]

Few things you need to understand, all stores are not owned by CSB, so majority of the 303.6 crore turnover you calculated is of the franchise owners and not CSB. CSB only gets to make 4% as royalty from the 303.6 crores sales of all the stores combined, certain percentage profit on raw materials, Franchisee Fees etc, which in turn may lead to the number 150 crores.

[@aryan4786]

He visited our college during techfest and I was part of organising committee. I meet and talk him personally and boy oh boy what a man.

[@mayankgogia8185]

This is why I am subscribed to the channel. Constructive Feedback: Please do more Business Studies and fewer Political ones or maybe 50-50. I have watched almost all your business studies but not a big fan of politics. Just my personal opinion, Hope you don't take it the wrong way. Thanks for the Amazing content BTW:)

[@kashyappatel2640]

I often visit chai sutta bar Gandhinagar(GJ) Outlet with my frds. Just chilll experiance.❤️

[@knozy8722]

Please make video on TATA Elxsi business and how they operate on what sector it's focusing on , what it's actually doing,there is no info on internet about it, plzz make video

[@virotcoolie8891]

14:43 is where MBA chaiwala is lacking👌

[@priyacs]

In business, its not what you sell, its about how you sell. The very success of it, starts when we know this mantra. Chai Sutta is an example of this truth.

[@tusharbhingarde1797]

Chai + Pakoda Combo: Combo price 70 Rs Profit 34 rs Profit % approx: 50% Individual chai: Price 15 rs Profit 7.78 rs Profit % approx: 50% Individual pakoda also same approx 50% profit. Think in terms of profit percentage. What's the point if cost increases with gross profit? At the end, the net profit in hand is still the same. This model will always hit stagnancy here. There cannot be more profit unless owner opens another shop.

[@Priyanshuc2425]

50% of 1 crore is 50 lakh but 50%of 1lakh is 50thousands

[@bloodwargaming3662]

50% of 1 rupees is 50 Paisa 50% OF 1000 RUPEES IS 50 RUPEES DIFFERENCE IS OF 100X

[@Priyanshuc2425]

@@bloodwargaming3662 exactly. For the person above this, we need to calculate business revenue in percent wise which is insane

[@tusharbhingarde1797]

@@Priyanshuc2425 Your cost is increasing too when you say 50% of 1cr. It is obvious if you sell product of 1 cr you will earn more profit. But "profit percentage" is same. In business shouldn't the goal be decreasing cost and increasing profit margins? But here your "cost" is increasing with increase in profit. So there is no use. And I didn't say to calculate revenue in percent, I said to calculate "profit or margin" in percent. Read again.

[@tusharbhingarde1797]

@@bloodwargaming3662 I cannot explain this if you don't think in terms of profit percent. From 1 rupee to 1000 rupees, the cost of business is also 100x. So at the end you are again only earning "50% as profit". And that's not a good way to scale a business as per me.

[@harshitamishra5254]

The startup which gave a way for our youth to avoid other harmful beverages ..... Kudos🎉🎉🎉 to Anubhav Pandey

[@jiyakabra8743]

Ma'am he's Anubhav Dubey 😊

[@sanchit7089]

Caffeine mixed with Sugar is tea. No different than other products. And the milk use is not good outside.

[@thejeetmehta]

What i feel the best lesson i got from anubhav is that u can build million dollars buisness without raising money!!

[@swarnadipmitra1095]

Chai Sutta Bar's tea is amazing btw. I've never had better tea anywhere else 😍 And they have a huge variety of teas and coffees.

[@sakshimore342]

Just two question on my mind now. How is this model different from MBA Chaiwaala's model? Would CSB face same issues that MBA chaiwaala is rumored to have been facing with its franchises?

[@xyz-ll9pk]

I dont know whether csb is profitable or not but for sure its commendable that without raising any money they have achieved that turnover and the difference which u were asking is firstly combos and the price of tea like they have a wide variety of teas and that too costs high and locations mba chaiwala chose ...mba chaiwala locations in places like delhi is running profitably but not in 2 tier cities whereas csb i think its clicking bcoz of its combos buy still it would have been great if think school had reavealed what are the net profits after tax of csb

[@arvindgraphic]

I understand this is so logical and so genuine but really tell us whether they are paying you to show this positive side?

[@samarsingh7594]

Proud of him he is my dear friend

[@sarma73]

Well first i wann really thanks to think school and their team for their hardwork and they are providing huge knowledge. Now lets comes to today's viedo of CSB it as an amazing viedo and the stuff in this viedo is really really amazing. I havent even listen this stuff till now and i love economics like anything and now i am enjoying from learning through my passion. The way the concept had explained by ganesh anna is really great. Once again thanks a lot to all the crew members of think school and the views who are supporting think school Thank you Jai Hind 🧡🧡

[@pratikjoshi9836]

This is all great !! But they really need to work minutely on each of their retail outlet. Maine dekhe hai kuch on ground pe, not all of them are best, also Gandhinagar, GJ me I saw one, was not it good condition and got closed after few months, no customers and all. So keep a quality benchmark they should inspect each store and do the required changes Love Anubhav ❤

[@krishagrawal748]

What stops the land owner from moving them out once their rent agreement expires and opening their own local Chai Cafe there? As you said the location matters most, so I believe the land owner has more power than the company itself in simple commodities.

[@samitsatapathy3505]

CSB has already made money from the franchise 😁 Their real customer are the business owners

[@sanketm1663]

They would have to copy each and every aspect of the franchise then. Landlords are lazy anyways they won’t bother, even if they do they dont have the expertise to handle the business.

[@krishagrawal748]

@@sanketm1663 the bar for expertise in making tea and pakoda is pretty low.

[@sanketm1663]

@@krishagrawal748 ?? Sourcing kullad & other supplies, training staff, Building Brand value, online marketing etc Plus remember it wont have the same footfall as before unless the new owner matches or exceeds the atmosphere and vibe. Which is difficult to do on your first try. If it was easy the landowners would have done it long ago.

[@Sanatani_Sherni]

"Chaiwala" Supremacy ❤❤❤❤😂😂😂

[@rishabhsingh2368]

Tum doodh bechti ho?

[@rohan.05]

​@@rishabhsingh2368teri maa ka bc Tameez hee nhi hai

[@warrior8017]

​@@rishabhsingh2368such a degenerate human you are

[@Sushil2k4]

​@@rishabhsingh2368wtf dude 💀

[@MRANALYSISSCIFACT]

​@@rishabhsingh2368bro wtf

[@Anuj_Tomar]

He is doing what we thought MBA chaiwala was doing , but as they say , Work hard in silence, let your success make the noise. Best wishes to many passionate founders like anubhav

[@yjklmnop]

When I came to know about Chai Sutta Bar, I believed that this will outshine all other noise and he is doing so. Proud of him

[@siddhantpatel6783]

The best way to become rich is by teaching how to become rich ~ UNKNOWN 👽

[@Sushil2k4]

Or by selling hope

[@AndroidUser-mt7jp]

By doing Skem

[@unknown.m.e]

That's my line

[@sushantpatil6679]

Most Difficult Topic...in Most simplest way....in minimum time....with Great Animation Effect....What a genious this Channel is.....Thnx Ganesh...Dedication level at the peak.....

[@neelisivasai9023]

Thanks for back to business case studies.

[@SK-gx5jx]

Ganesh i am not sure who will be next unicorn 🦄 who will be the nest mega billionar dollarcompany nor who is the next forbes 100 billionajres but ur style of measringand doing analytics wirh everyvideo every video will be cherished for next 100 years ❤❤❤❤salute please arrange meet and greet at Mumai dying to meet u

[@ThinkSchool]

Thanks bro ❤

[@astrokingghindi3711]

@@ThinkSchool your welcome anyways.

[@monideepbanerjee]

A comparison between the chai sutta bar and the other similar franchise videos would help the audience much better!

[@idsagarnamekar4554]

Yes samr thinking

[@niharbothra7653]

@ThinkSchool Bro kindly also explain that how do they mitigate the risk of increase in rent after 11 months. Its an important point which u probably missed as rental cost is a big factor for any business and how have they mitigated this risk will be a great learning for all entrepreneurs.

[@ThinkSchool]

It keeps changing with situation bhai. There is no fixed technique for it

[@gms1737]

This is purely an advertisement to promote this startup, the margins are ideal number

[@shounakhinge8]

I will never be their customer simply because the name has "sutta" in it.

[@rohitraj-ig8to]

I am really happy to learn about their business strategy, commendable job done 👏🏼👏🏼👏🏼

[@hardikkumthekar107]

The best business case study I ever watched. ❤

[@ArunKumar-vd6tk]

Bro, This video is fascinating with much relevance and much-needed information. Tbh, this video is the best I have seen as far as explaining a top brand's modus operandi and their offerings to customers and franchise partners

[@Mtking211]

I was working for one of companies as a franchise development manager. It only looks good on Excel sheet. In pratical it's next to impossible. Franchise model is not a good option for an owner

[@dineshkumarlenka06]

Watching your video to fresh up my mind

[@sachinshukla2227]

One more thing, people who are seeing this video don't think about taking outlet of CSB it could be promotional video also. if you want to start chai thella,open your shop and start,don't run behind frenchisey. Next MBA chaiwalla could be in making

[@rajeevjitendran9382]

A Classic Example of lean business approach along with Economies of Scale .

[@semikolon4229]

Manipur is burning, will Ganesh create a video criticizing the Govt in centre and state? I don't think so because he is also one of the Sarkari youtubers like Beerbiceps.

[@swarnadipmitra1095]

He is a financial youtuber. Why would he make a video on something like that?

[@Rising._.Thunder]

​@swarnadipmitra1095 he is NOT a financial KZbinr anymore. Look at his recent videos in the last 2 years, more than half of them are GEOPOLITICS lol. He is just a pick and choose person who makes videos based on what people want to watch. And unfortunately not many people worry about Manipur in this country. So there you go. Everything is business. There is no conscience whatsoever in any influencer today.

[@swarnadipmitra1095]

@@Rising._.Thunder what's there to make a video about on that topic? Manipur people are k!lling each other like a bunch of maniac psychos. That's it. Done. Video made. If manipur people can't stop k!lling each other that's not the rest of the countries fault.

[@adityasoni4886]

Feeling very proud as Anubhav sir started his career from our city, Indore. 😇

[@kartikrawat2029]

Most of the succesful business models around the planet, are based on paying money in exchange for instant pleasantness...making a precedent , that you give money in exchange for buying pleasantness of experience, that in a way , means no pleasantness if no money exchanged... long term making humans incapable of experiencing pleasantness of experience , without Literally "Buying" pleasure.

[@rajdeepsen3011]

Sir make video on delivery logistics franchise model please it's an high demanding sector

[@rajdeepsen3011]

Sir like from you means a lot you are the best youtuber whose case studies are crystal clear to understand with best examples 🛐

[@yashshivle6489]

Can't wait for Entrepreneurs like Ganesh Dada and Anubhav Sir to expand and scale to the point when they'd have to approach Shark Tank India. Imagine what a moment will it be. It would be a blast to see them either pitch or even momentous - sitting in the Shark Tank Chair itself.

[@sago22]

No I don't agree. Shark tank is not worthy of having geniuses like them. Shark tank is all about TRP and drama.

[@piyushsingh1969]

I always learn something new from your videos, keeps me hooked up to your new videos.. Thanks for sharing this amazing success story of CSB

[@theajayshow653]

PLEASE DO A CASE STUDY ON CHOLAS : PARTICULARLY ON RAJENDRA CHOLA AND RAJARAJA CHOLA..

[@manasphanse6809]

A gem of Businessmen!

[@corn2grow]

So well explained and very informative Sir and we have understood every bit of it without any issue you have kept it simple and precise ❤👏

[@suatm7422]

You gave a very good combo example, but the terminology is bit confusing to the viewers. Total gross profit is reduced by combo price that is 39-5(profit reduction)=34 reduced gross profit, or 104-16(profit reduction)=88 or 124 -25=99 so they still make a profit with a cut from the reduced group pricing. While the profit is about 50-60% when sold separately, otherwise about 50% if sold as a combo. Here what we see is growth in the revenue due to higher foot traffic into the shop (because one who wants only a tea/coffee is low while ones who are hungry to buy a coffee/tea as a side like pakoda with tea, sandwich with fries, etc) are higher, meaning more sales/revenue. Although profit is cut a bit but the revenue increase stands up the business. That is what we are looking at higher sales or revenue from a shop, than a gross/profit only from a single product sale like tea or coffee. It is a known sales tactic to increase revenue. All because is that real estate, utilities, staff, etc cost would be higher than what could be generated by a single product (ie, tea or coffee) and can not survive the costly overhead. Multiple products sale with higher foot traffic into the business is what can provide enough dough to cover the cost, thus giving a nice healthy net profit :) When there is not enough dough, good enough roti/naan can not be made with right ingredients be that a butter, aaloo, garlic or coriander topping. A pale simple dry naan/roti can not survive a long. Same logic. Hope you got the point. Happy learning :)

[@Mohith07]

Daily attendance🎉. It been a while from listening such case study on business

[@raviku184]

Superb business model 🔥 & Thank you brother for making these kind of business studies for us 🙏🏻

[@nerohehe]

lol 1 of thoes 19 closed stores was near my house , it wasn't shut down because of financial loss but the people living near CSB (Chat Sutta Bar) filed complaints against CSB because of the bad atmosphere that developed in the area due to Chai Sutta Bar , people were smoking in public area .

[@ankk98]

This video will do better marketing than shark tank.

[@lohith_sai]

Simply excellent Business model & Explanation, especially the "Combo Offer Business strategy" was awesome I'm going to look out for the nearest "Chai Sutabar cafe" to try their product But before that, let me research more on their Business model to get into the details thoroughly I hope India can really take their local products, as a business commodity to the International market. Let's put an end appreciating the Pizza & Burgers & take our Chai towards the pinacle of business, which it rightfully deserves

[@yashgulave8366]

A shop had started outside my college once year ago named Chaichaska which was an exact copy of Chai Sutta Bar. This shows the level of success that Chai Sutta Bar, that even other people are copying it.

[@guruprasadmahapatra6337]

Chai sutta bar is a great biz model nd a success story....one more thing grt step to promote their brand through ur channel while MBA has lost trust among ppl

[@rhutajoshi9288]

Doesn't going for a franchise owned franchise operated model also involve the risk of the franchise owners not delivering consistently to maintain brand image? How to mitigate this lack of control?

[@SketchupGuru]

Very useful video this! gives so much clarity on how these chai chains work. Thankyou thinkschool!

[@prakadox]

A very interesting case study. These combos end up being so vital to the whole business.

[@sohilchawada]

My friend taken frenchise and failed no one has helped him to increase sales finally he wind up his chai sutta bar shop after huge loss.

[@LetSupCarryYou]

a perfect promotional video