I designed an entire brand from scratch [Full Logo Design Process]

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In this video I'll walkthrough the the entire Logo Design Process From Start To Finish, for a real life brand. We'll go through the whole brand process from brief and sketches, right through to the finished logo packaging designs and mockups step-by-step.
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[@sketchymedia]

This is a super condensed summary of the whole process which was a few weeks of work! Thanks for watching and let me know below if you have any questions that i can help with :)

[@abiconnick]

Great video Matt, tonnes of value in this!

[@sketchymedia]

Thanks Abi! You’ve definitely played a part in me finally make the jump onto KZbin after years thinking about it! 😅

[@abiconnick]

@@sketchymedia Glad to hear it! We need more designers on KZbin so we can build a community!

[@MuhammadAsif-wr5me]

Abi does good work. She delivers content by heart. I like the work of Oreo Redesign's packaging for toothpaste.

[@sketchymedia]

Absolutely! She has a well defined unique style and is one of the very few people I’ve come across that provides insight and educates to such a high level. Exactly what was missing on KZbin

[@Kallah_DaughterOfYAHUAH]

lol funny cuz I thought this video was posted by you when I saw “building a brand start to finish” lol

[@deliciouslybrutal]

The brand matrix is such a good fucking idea. It's dual-use - specific enough to be functionally useful for designers AND simple enough that you can show clients who don't necisarily know what "wordmark" may mean. A++ visualization

[@sketchymedia]

Thankyou! I find it critical as part of the strategic approach. Thanks for watching

[@1smayle]

Please continue....don't just stop!

[@ALEXKNIGHTArtworkschannel]

I love it very much how you told about the process from the earlier concepts to the final stages. Well done, I'm now a follower of your craft. I'll put your workflow example for my future projects. Keep going!

[@sketchymedia]

Thanks so much Alex, I appreciate your kind words!

[@asahinaize]

This video is invaluable and it looks clean and professional. Well done!

[@sketchymedia]

Thanks for the feedback! Appreciate you watching and taking the time to comment Mitolohiya

[@josuemonge5961]

Bro this is amazing ! Your channel is top tier !

[@sketchymedia]

Thanks so much, appreciate the kind words

[@jonathanlotobi]

just found your channel, subscribed right away, your content quality is top notch!

[@sketchymedia]

I appreciate that Jonathan! Thanks so much for watching and taking the time to comment

[@HeidiTarek]

It was a lot of fun and we learnt a lot from you. Just wonderful video. We look forward to seeing more from you.

[@sketchymedia]

Thanks for watching Heidi

[@sarahv363]

Nice work i love the final prodcut

[@sketchymedia]

Thanks so much! appreciate you

[@محمدحمزہ-ك9ت2ك]

Great effort man ! learn the lot of things that i was missing him .

[@sketchymedia]

Thanks for the comment and watching!

[@MrSoundamazing]

Hey Matt so happy that I learned something from you!

[@sketchymedia]

Me too! Thanks so much for taking the time to watch. - What did you find the most helpful may I ask?

[@basketballforce]

I appreciate the profession work done with the branding and the video. Good job sir, subscribed and looking forward to be taught some cool things.

[@sketchymedia]

Thanks for the comment, appreciate the kind words

[@promise_madu]

This is a great video I just came across, you just got a new subscriber. Good work!

[@sketchymedia]

Thanks Promzi and welcome! Good to have you

[@aycreativmedia3565]

I love your content bro. More of this explanatory content. Thanks

[@sketchymedia]

Thanks so much! I really appreciate it

[@VenVisionLabs]

Hi Matt, amazing video. I usually don't dig line-based logos but that's a subjective thing. I think your process is pretty good. Keep it up!

[@sketchymedia]

Thanks for watching and commenting! I appreciate that. What did you mean by line based logos out of interest?

[@rayanafif]

Yoo, your channel is amazingg.. Thank you for Sharing!

[@sketchymedia]

Thanks so much! appreciate the kind words

[@enochmawumenyo]

Hey @matt throne , I'm really impressed with how you integrated Adobe XD and Illustrator for your logo design! Could you share some tips or insights on the workflow and techniques you used to make it happen? It'd be awesome to learn from your creative process!

[@sketchymedia]

I use adobe XD for things like the brand guidelines documents and generally presentations. (Keynote too if I know non native designers need to I put content) In years gone by I’d use InDesign or even illustrator but I found that XD handles vector work very well and made things super quick for me

[@rodrigobaptista247]

Great content, Matt!

[@sketchymedia]

Thanks for watching Rodrigo!

[@Moseyartkk02]

Brilliant videos Matt.. Keep going

[@sketchymedia]

Thanks King! Appreciate it

[@dennisdantes]

Excellent video! Very useful and informative for all graphic designers.

[@sketchymedia]

Thanks for taking the time to watch Dennis! Glad you found some value

[@みや-f7w2h]

I can’t find such a nice video and designer in Japanese I want thank to myself for learning English and also you :)

[@sketchymedia]

Wow, thank you! Appreciate your message!

[@sunilchristian3430]

Lovely! Thank you for sharing!

[@sketchymedia]

Thanks for watching Sunil, appreciate it!

[@joelcorte]

underrated channel

[@sketchymedia]

Thanks Joel, appreciate that

[@archive9558]

Nicely done Matt

[@sketchymedia]

Thanks, appreciate you taking time to comment and I'm glad you enjoyed the video!

[@AmirHameed-picwellwisher12pk]

waow, nice flow

[@sketchymedia]

Thanks Mohammad, glad you enjoyed!

[@alevak09]

Nice video but I noticed that all your designs are in RGB color mode even though you said that logo is gonna be also used for print. I'm curious about how you define CMYK colors for print. Do you only convert RGB to CMYK, asking because the CMYK color gamut is very small in contrast to RGB and purple is not so vivid. Can you explain this a little bit? Tnx

[@sketchymedia]

Great spot - so we actually run colours a few ways, mainly we use a Pantone for purple accurate colours when we do print reproduction, but in some cases where Pantone isn’t available we have a CYMK equivalent (nearest neighbour) but also manage a hex for digital. To be honest we picked purple and green which are literally the hardest colours to manage and deal with across multiple formats hence why we manage it in a few different ways

[@cwebster0611]

Awesome Content 👌🏽

[@sketchymedia]

Thanks for watching Chavon

[@MACH_SDQ]

Very goooood

[@sketchymedia]

Thanks Mach!

[@hirenvaghela91]

wow great ts amazing i like yr video

[@sketchymedia]

Thanks for watching Hiren!

[@Fyodorlol]

Nice!

[@sketchymedia]

Thanks for watchin

[@MuhammadAsif-wr5me]

Superb work

[@sketchymedia]

Thanks for the comment Muhammad - appreciate it!

[@MuhammadAsif-wr5me]

@@sketchymedia Make Tutorials at a pro level. Logo Moodboard, portfolio design strategy, how to use grids for logo, how to select the best color theme. Make tutorials for an Advance level. Focus on Theories to enhance information and learning. If you need which topics have to be covered? I can assess you as well.

[@sketchymedia]

Thanks Muhammad, useful feedback! There is an ever growing slate of ideas and I should hope to get around to some of those you’ve mentioned!

[@dilanmalinga8643]

Its superb

[@sketchymedia]

🙏🏻 thanks Dilan, appreciate you taking the time to watch!

[@mohamed_sabir]

Beautiful

[@mohamed_sabir]

I'm just curious, How many days will take you to finish the complete branding project? from ideation process to digitize

[@sketchymedia]

Thanks for watching. The whole project was a bit of a moving target, done in a few parts. if condensed it all down into one period I'd guess from sketches to final logo about a week, and packaging about a week and the website a couple weeks to design fully

[@mohamed_sabir]

@@sketchymedia Thank you so much! Really helped me :) Hope to see more videos

[@beintouch99]

Great video

[@sketchymedia]

Thanks, appreciate you watching!

[@gabrielg9312]

Nice work

[@sketchymedia]

Thanks Gabriel, appreciate you watching!

[@tanvinbadireddi1846]

Hey great video Matt! What fonts did you use for your briefs, very clean

[@sketchymedia]

Are you referring to the actual brand book, or just what I used in my brief at the beginning?

[@tanvinbadireddi1846]

@@sketchymedia both actually if possible

[@sketchymedia]

For my branding it’s a Mix of Aeonik and Noto sans, for the reboxed brand it’s mainly LL brown and Druk

[@cosmic_curiosity505]

can someone tell me which software he is using at the start to assemble

[@sketchymedia]

I can tell you! Which bit are you referring to specifically?

[@cosmic_curiosity505]

timestamp 2:12 minutes @@sketchymedia

[@sketchymedia]

This was adobe XD, but now would recommend Figma

[@sofianealloui]

WOW!! ♥

[@sketchymedia]

Appreciate the love Sofiane, thanks for watching!

[@geohn8238]

Wow You're a very talented person, stunning work you did. I would like to know which software you use to make 3d product mockups. It would be nice to share that. You definitely earn one more sub 👌👌

[@sketchymedia]

Thanks for your kind words Geo! The 3d mocks are a mixture of cinema 4d and photoshop. The boxes at the end being photoshop and the others being cinema 4d.

[@geohn8238]

@@sketchymedia appreciate your attention, I wish you nothing but the best. 🎯

[@bashdardesigner]

Great work Bro just how can i get this brand guideline please ?

[@sketchymedia]

I’m thinking about releasing a template and a PDF on my website

[@bashdardesigner]

@@sketchymedia but also your website has an error i cant open it bro i will be in contact with you on instagram bro i send a message

[@darrell_dee97]

Who did you use for the case/box package production?

[@sketchymedia]

We used a sourcing company in china for the packaging.

[@vihangasamaradiwakra]

Great Video! What software you're using for mock up 3D modeling?

[@sketchymedia]

Thanks Vihanga, the 3d software is Cinema 4d

[@vihangasamaradiwakra]

@@sketchymedia Wow great can you make a tutorial for mockups in C4D 😍

[@kerimzade0808]

Valueblae video. Which app do you use for Brandbook / Brand Guidline ? Thank you in advance.

[@sketchymedia]

It depends, for print I use indesign or illustrator, if it’s for use by my marketing team then I’ll often make them in keynote so it’s easy for them to update

[@bashirmoruf4949]

What app do you use for your 3d packaging design mockup

[@sketchymedia]

These were done in Cinema 4d

[@prodbyskeptics6206]

Pro !

[@sketchymedia]

Thanks skeptics! Appreciate you watching

[@PachekoJr]

Sir, i keep on getting lost in the identity process, i get too far and i don't know why my mind doesn't click on a tyle

[@imaddaoudi8665]

5:09 whats the name of programe u are using pls !

[@sketchymedia]

This one here is Adobe XD, bu the design and the guidelines were done in Adobe Illustrator. I was using XD to present the content at this point

[@kerimzade0808]

Which tablet do you use for drawing a logo ?

[@sketchymedia]

For this I used the iPad Pro 11” from a few years back

[@kerimzade0808]

@@sketchymedia I mean right now which tablet

[@gol_d_beard]

Hello What is the software used for those 3d packaging models?

[@sketchymedia]

Cinema 4d is the software used

[@gol_d_beard]

@@sketchymedia okay thank you

[@GBalasooriya]

An excellent video, I feel I participated in an expensive design course for free. But for me, video is too fast. Can you share the design breif on this project? Looking for more great videos like this. Thank you.

[@sketchymedia]

Kawishka, thanks so much for the comment, appreciate you. So much to cover in such a short video. I'll do a video on the design brief process and brand strategy!

[@rrdixon13]

What happened at 3:33?

[@sketchymedia]

Great spot! Had to edit some music out in KZbin editor for copyright, didn’t see it cut the audio!

[@auro1986]

if logo and packaging need to easy and cheap to reproduce in various media then why do they upgrade graphics software and hardware?

[@sketchymedia]

Hey Aurobindo, not sure I understood your question. But thanks for watching!

[@AiLandofStories11]

Please god I dream one day have ipad for working

[@sketchymedia]

If you can dream, you can do!

[@AiLandofStories11]

@@sketchymedia i know and i promes to back this video for comment

[@bashirmoruf4949]

The timing is rather too short to better explain this type of professional branding comprehensively

[@sketchymedia]

I know.. ill be doing some other videos on the different points of the process for sure

[@AmirHameed-picwellwisher12pk]

Why am I not your friend?

[@sketchymedia]

Any viewer of mine is indeed a friend! thanks for watching

[@AmirHameed-picwellwisher12pk]

@@sketchymedia :)

[@AmirHameed-picwellwisher12pk]

@@sketchymedia would love to collaborate more

[@expectationlost]

You didn't say what the company was...

[@sketchymedia]

It’s reboxed :)

[@pacdora5749]

Love your video,how to contact you ?😊

[@whabmuhammad5195]

bro your insta?

[@sketchymedia]

Hey, it's my channel username "sketchymedia"