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Today, I join Michael Brandt, Ketone-IQ CEO (ketone.com) at Venice Beach for a very serious 50 pull-up, 100 push-up, 150 squat, and 1 mile run competition, all the while dressed up in Ketone-IQ bottle suits.
Aside from playing dress-up, there's some serious lessons for the budding founder and venture capitalist. I share a lot of never before-released business lessons and behind-the-scenes origin stories of Ketone-IQ / HVMN, one of the fastest growing human performance brands in the world right now with millions in revenues a month.
0:00 - Intro
0:52 - Origin story for Ketone-IQ (ketone.com) in Venice Beach
3:04 - Michael (CEO of Ketone-IQ) bringing our Ketone-IQ suits
4:17 - Putting On The Suits
6:22 - Competition Begins
9:28 - Competition Ends
12:27 - Importance of Having a Relentless Co-Founder
14:33 - Street Interviews
17:24 - Michael Doing Something Similar In College
18:32 - Level 99 Biohacker
18:55 - Importance of Putting Yourself Out There
20:48 - Meet Alyssa, Ketone-IQ's Head of Commercial Strategy
25:25 - Michael chasing down people for more street interviews
28:00 - Debrief and dropping some raw business truths and tips