I’m Shutting Down My Skincare Brand Apricus

[@aladrojk7028]

This is what i like about him.He is down to earth,so humble.Let’s make a great comeback Alex.

[@alexcosta]

Thanks a lot man!

[@batmanwithin]

lol

[@adityachampawat1414]

Being a follower of your channel for several years, I know you’ll retrospect and come back with an even better version of this! Keep up the grind man!

[@alexcosta]

Don't forget to follow me on instagram.com/alexcosta Thank you for watching! -AC

[@VoxMartin]

Really sorry to hear this, I just started getting into the eye serum and I largely enjoyed the products. Best of luck, Alex!

[@spirit6922]

I do very much appreciate the transparency here. I bought the apricots skincare proficiency set and it’s actually what got me started in my skincare journey. I won’t lie, the products didn’t really suit me, I have oily skin and I felt like the face wash was making that worse (especially in my t-zone) and the moisturizer burned when I applied more than half a dime sized amount to my face. But I loved the scrub. Even though the other products didn’t work for me, I still appreciate the fact that it helped me find my skin type and encourage me to look for other options and that’s something I think was well worth my money. Farewell apricus.

[@closviz]

It makes perfect sense. To grow a business, one should focus on one thing: The business that provides the best LTV to CAC ratio. Good for you!

[@siva3485]

We have learnt a lot form you Alex and learning. Our decision makes us where we are now. People making good decisions watching your videos. The decision which you made also lift you in your carrier.

[@chrisfronza_1476]

I found Forte from you, and you’re the main reason why I started taking extra care with myself

[@garvyadav]

Appreciate the transparency. Wishing you luck for your further ventures!

[@BeYourBestOfficial]

Boss move man! All the best and love u always

[@Thuglife-uw1yf]

Are Bhai ap yaha ❤

[@atharvapatil1038]

Areee San bhai aap idhar kaise..? Glad to know you are a fan of Alex Costa.

[@MuhammadAlAmeen]

5 years following you, still going brother. Love what you do and stand for. Keep it up Alex!

[@VincentPham-v1d]

Alex has always showed up as a genuine, warm and passionate man. This is why I love the guy and will continue to support his journey.

[@NateRockmans]

I may be wrong, but you can just re-brand apricus to forte, and sell the products with the forte name.

[@Llormis]

I think they were on the Forte website

[@mohamedbacha7556]

Wish you the best Alex, we’re always here to support you

[@leifwalker4929]

Thank you for your honesty Alex. I just placed an order for both of the remaining Apricus products so I can try them before they are gone. You have had an extremely positive impact on my life and I’m sure your next venture will be a great success!

[@TravWhiteStyle]

Great leaders make tough decisions. Well done, Alex. Could even see a skincare line under the Forte banner.

[@vineetgaur]

The strategic change you are making is worth it All the best brother

[@selflicist]

Alex, you are a great and humble person. We all understand that closing a brand that was so dear to you is hard, but cheer up the world will take you to places that you never imagined, and it will bless you. I wish you happiness bro you have inspired me a lot, and I respect you.

[@ericl7842]

Much love and light my friend. Keep punching...

[@sourikjr]

All the best for the upcoming days Alex! Heads high. Waiting for your next booming business.

[@bedantmulmi8175]

This man gonna comeback a way better than he is right now. ALL the best Alex!!

[@khalidyoussef4160]

Thank you for always being there for us i have to admit you change my life 🌹

[@jayboogie1295]

The forte series extreme hold clay is the best clay on the market for me. Don’t ever discontinue it or change the formulation or I will have issues finding a replacement.

[@lavishresale7280]

I love your transparency Alex and that’s a reason I watch your channel. I have supported your endeavours for a while now and would love if forte was more easily available for UK customers

[@gregorioluque2671]

Respects brother!! Remember success in life is a journey where we all are learning together, you have come a long way. Never forget where you came from and how.

[@VidulSivaramakrishnan]

Need not worry Alex! Wish your work will definitely ace at forte series, This conversation shows how humble and honest you are. Always have this brother!!

[@heshangunathilake]

supporting you Alex Thank you for the amazing content all these years❤

[@tuguldurtuugii4135]

Honesty won't attract everyone. But it will attract the right ones. Love your honesty man.

[@inf9nity]

we will always support you alex we got you.. thank you for everything

[@rohithkode]

My man will come back stronger. Nothing but much much much power to you!

[@kyleelkin]

Oh damn man, I love apricus and have been using since the start. Best face wash, moisturizer I’ve ever used. Can’t wait to see what skin care products you do next under Forte next year - will always support you man!

[@atharvadhotre6365]

Alex you will come with great comeback with your own new brand I believe in your hard work ❤❤❤❤

[@peggyreilly-obrien1302]

So nice to see you doing so well. Mrs. ROB from CCT. When you came into dental the girls would lose their minds. I would tease them by saying “aaaaahhh Gustavo.” 💕

[@JesseJames-rw3pn]

This is what I like about you Alex your honest and you let your followers and subscribers know what your next plan is don't worry brother it'll all work out in the end keep doing a great job man and know that we're all ways here for you bro

[@JuanManuelTastzian]

You did good, Alex. Businesses are all about pulling levers up and down. If something works, you double down. If something doesn't, you just have to do these things so that the other aspects of the business can thrive. Good luck with all the rest!

[@alexp601]

No shame at all in working hard and trying something. It's all a learning curve. Onward and upwards Alex! 💪

[@adhyansarawgi5631]

Stay strong brother I know you are seeing difficult times You breakup now your brand But we are with you 💪💪 your are a champion 💪💪

[@mygeologie]

Much appreciated all you've done in terms of educating guys and introducing guys to skincare over the years. A lot of guys have your channel to thank for their journey to clear skin. Hope that this allows your to spend your time and effort on the areas that matter most to you. And maybe this brings you opportunities to bring back some old sponsors that care as much as you do about delivering quality, simple and effective skincare routines ;)

[@ahmarazeem3611]

I have been watching you since from last 3 years and I can say that I have learnt a lot. And from this video also somewhere I got to learn that it's better to leave something at a good point rather than stretching it. Waiting for your another big brand comeback.....

[@IDrag123]

Dang my fav moisturizer too 😢, but we come back stronger! Best of luck of Alex!

[@krsteanjoseph5351]

you expect me to pay 230 dollars for the tinted moisturiser and eye serum like bro I like your vids and I fully support your channel but why the shipping so expensive for??

[@MrDefjam100]

man where do u live

[@Ghareeb236]

​@@MrDefjam100 doesn't matter 90% of the population would find this stuff expensive

[@WillZingzong]

@@Ghareeb23690% of the population does

[@atharvapatil1038]

3 years supporting this channel. I have experienced your highs and lows. I can understand what it feels like. All the best for your future. We will always keep supporting you.❤🔥

[@alexcosta]

Much appreciated!

[@VgotC]

You're so honest man!!! You will comeback strong Alex

[@ricklee6704]

Huge huge fan of yours, Alex….even though I’m 47 years old, your positivity & enthusiasm makes me feel like I’m in my 30s again!!!!! I know you’ll come back bigger & better than ever!!!!!

[@dylanbezuidenhout8725]

Looking forward to supporting your future businesses once Im a working man. Stay strong, keep working hard and God bless u Alex.

[@alvanath1]

I discovered alex costa through a video by Daniel Alfonso mens salon ever since i got instantly hooked by the great vlogs /videos he was involved in very informative dude. The fact that he's genuinely humble and very intellectual with the information he provides to the audience is what kept me watching his content. Dude's awesome. Like rocky once said keep punching keep moving forward. Alex costa you will always have are support whether its buying your product or streaming your content on KZbin/Instagram etc...... 🙏🏻✌🏻

[@jerin_gerard]

Been following you sinces years. All support to you keep gojng brother. Love from india

[@TheRonelAaron]

Editing aesthetic is beautiful

[@christiane4278]

Love your channel! Will always support you Alex.

[@LongNguyen-sx3bn]

It’s a shame those products not available anymore. I love those skin care products and been using since beginning.

[@gutspillage]

I've been doing marketing for skincare companies for over 10 years. It's an extremely saturated market and there are some giant players in it. Unless you're bringing something truly innovative and effective, which frankly there isn't, since the established companies are filling every niche, my advise would be against skincare startups. Even someone like Madonna, with her cosmic brand power and budget, could not enter the mainstream skincare market. That fact that you managed to go as long as you did with your skincare brand is really a testament to you as an influencer. It's a good move to capitalize on the growing recognition of your Forte brand and expand its range into skincare.

[@rrgaikwadd]

Loved you honesty man. We believe in you 💯

[@FunwithFindy]

Why not just sell the apricus products under forte labeling? I always wondered why that didn’t happen from the start. Forte was already established.

[@excal1bur_]

Yess

[@j-lon3564]

There are a lot of levels to business. I have absolutely no clue about the cosmetics industry, but I’m sure it’s filled to the brim with regulations, different taxes on different kinds of products, etc. maybe the “hair product” regulations and taxes are different to the “skincare product’s.” Also, launching it under the forte name and brand could mean that the consumer is left with a clogged up website, bad experience and too much information. A bad launch could also ruin the brand. There are many things to consider when deviating from the core brand, products and public of a specific business. In the case of smaller brands, such as forte, one single bad product or overpriced item could mean the end of the business, especially when the owner and founder is so easily reachable through social media and has the amount of influence that Alex has in the “men’s lifestyle” niche of social media.

[@LeroyCReed]

The only thing I got WAS the tinted moisturizer. I just used it on my nose to refuse the pores and take a bit of the red of it. Now I'm looking at other brands. Kind of a bummer.

[@DudleyJEdouard]

All good Alex. It's a part of the entrepreneur journey which I'm sure you know well by now. Happens to the best of us. I can't tell you how many businesses I've had to shut down lol.

[@SISU_LIFE]

You tried. It didn’t work. But you learned valuable things. You didn’t fail… you learned. I applaud that you went after it. Best of luck with your other endeavors 👍🏻

[@juanmartinbarozzi887]

Hard to make that decision but a smart call. I (and many others) have seen your growth for SEVERAL years and know the work you put on your projects and feel sad to see them gone bu, as cliche as it may sound, its never a failure always a lesson and we cannog wait to see whats next. Love and supoort ❤️

[@najibamara0]

Amazing keep going and i admire your content and lifestyle ❤😊

[@gdzilla6572]

I am following him on Instagram since last 3 years but on KZbin I know this guy when I was 10 years old he is one of the best mens groomer fr, stay blessed Alex support will never end for you 💙

[@meat_loves_wasabi]

Skincare is very competitive especially stuff from Korea is so affordable and have great reviews too

[@nolanbarker4809]

Wow! I’ve been using the products for about 6 months now. Sucks that it didn’t work out. I’m almost out of face wash and scrub and was going to order more soon! Lol better luck with your next venture! Thanks for the awesome advice over the years

[@Sam-cs3mi]

I think I speak for all of us but we appreciate you sitting down and talking to us. I have loved the products and I am sad to hear it's coming to an end but we support you NO MATTER the decisions you make. Please do take your time before adding similar products to Forte, it'll all be worth it. Big love 💙

[@Aries.69]

Tudo dá certo no Final Alex!

[@MalikMuhammadWajahat]

Don't worry you'll touch the stars keep on going sir❤

[@akashpatel291]

Always love you honesty brother❤. Lots of ❤ from India.

[@shreysharma7160]

It's fine bro , u did good and must have learnt from it , appreciate it

[@Visqo1]

I need to order and stock the tinted moisturizer before they run out

[@SenakyOtter]

Forte branded skincare products gonna be fire though. Hard but smart decisions will get you farther in life. It’s just getting over the difficult part but keep up the good work Alex you help a lot of people out including me. Thank You!!!❤

[@MENS_IMPROVEMENT]

Alex, I’m very sorry for the closure of Apricus Skincare. My review of Apricus Skincare was one of my first skincare system reviews on my channel and even though I wasn’t the biggest fan of the entire set, I loved the facial scrub. It was, and still is a pleasure of working together on my Apricus & Forte reviews and I can only hope for the best for the Forte Series brand and your future as an entrepreneur. You were one of my biggest inspirations to start on KZbin, so seeing this kind of video from you is very special. ❤

[@shudevbarua3868]

This video highlights the importance for entrepreneurs to focus on only one business until that business grows a lot and has a lot of market share and there are systems through which the owners do not have to put their full focus on that business.

[@suyashbajpaishorts]

We believe you will come back very very stronger. Keep your spirits high, we believe in you.

[@alialaeddine2866]

This is why I respect you. Keep it up man.

[@benmarsh7325]

Not sure if moisturizers or exfoliators would come to forte eventually but do you have any recommendations to products of similar quality? I had a skin routine before but using apricus products were a night and day difference and practically made it seem like i didn’t have a skin care routine before. So if you do have recommendations that would be appreciated. Appreciate you being real my man.

[@Dipz12]

Honestly,I learnt a lot from alex . Thank you man

[@MrSyrup-ye4iu]

I've been using FORTE for years; they're definitely some of the best hair products I've ever used. I also tried apricus for a bit, sad to see it go. Keep working hard Alex 👊👊👊

[@HafizAkbar]

Man, I'm happy for you ☺️❤ Keep going 💪🏻🔥

[@julianvale9501]

Alex! You know what you are? An honest stand up inspirational guy! Where you go I will follow. Take a lesson from this gentleman fellas!

[@simon5370]

Respect for the transparency Alex

[@jasondrewaktab1465]

Im ur oldest subscriber & man I feel very sad ,, i saw ur whole journey man when u do vlogs. Love man hope doing great to ur next journeys. Allah blessed you ❤

[@aceuploads1541]

This is very sad news Alex! But, I will continue to support you, and I will be waiting for the next skincare products yet to be released soon!

[@mohdarish8921]

Wishing You All The Best Man. Will Wait For Your Supper Comeback🎉🎉🎉

[@ramchandrakrc9]

Take care Alex. We are always with you.

[@jethrojacinto2798]

I'm ngl this was my first time hearing about Apricus. Honestly didnt even know you had a skincare brand and you said you've launched it in 2022.

[@Ghareeb236]

Fr I know forte as well But the idea is the amount of men who really care about their hair are like 20x men who care so much about their skin that's why forte sells better

[@samraddhbhiroria5326]

Honesty and transparency ❤

[@OisinMcCrory-s6v]

I hope you are doing alright Alex!!

[@alexandercruz4169]

Keep it up, Alex !!!!

[@binodnepali]

I have been using Forte series products and absolutely love the products. And I will be eagerly waiting for the improved version of skin products. I hope you will be selling the products in the EU region.

[@asrivatsan1721]

Men are brave. We are here with you Alex❤

[@korr_michaels8021]

Just please don’t close down Aetos!!! Your shirts are the absolute best quality and I only wear them exclusively!!!

[@MuhammadAlAmeen]

Hold your head high, brother. You did great. No regrets, only lessons learnt.

[@CashySwanson]

I just went to reorder another set because mine is almost out. Found the website was down. Now I'm seeing this. This has been the ONLY skincare brand that actually worked on me out of around 15 other options. Fucking kill me man, please. Now what do I use? God damnit😮‍💨

[@user-sf2fd8pd3f]

keep moving forward man !!

[@saadpirzada9540]

Hey Alex, I've been watching you for 8 years and I just want you to know that we're all proud of you, we love your dedication to keeping it real with us, and your work ethic for your businesses. It's unfortunate that Apricus has to go, but I just know that this sacrifice will help Forte grow at a much faster rate. So I wish you that best for that ❤🙌

[@monster5452]

I'm watching him from 2019, love from India Alex ❤

[@carljhonson9707]

Love your content Alex ❤

[@hakunamatata1035]

I tell you what man, I always wanted to try your products but they are way too expensive. If you can lower the price, then definitely your sales will boom out 🔥🔥🔥

[@dominickgiannotti]

I mean it makes sense. I actually thought you shut it down a long time ago since I stopped hearing about it and seeing ads

[@mohitnatesh9408]

Stay strong alex💪

[@alexp601]

Ah man, I was hoping the products would show up on Amazon at some point, as it wasn't easy/cheap to order to the UK

[@gangrc6663]

Keep going homie ❤