I Swapped My Rim Brake Pinarello For THIS…

Alex has a new bike! He has replaced his rim brake Pinarello F12 with a new disc brake Pinarello F9. In this bike check video, he takes you through all the details of his new machine, including the specs of the new F9 frame, his wheel and tyre set-up, the bike’s weight and the all-important freehub soundcheck!
00:00 Intro
01:44 Pinarello F9 frame
03:39 Wheels
04:19 Tyres
05:04 Rotors
05:37 Groupset
06:39 Saddle
07:21 Other F9 features
08:03 Bars & stem
09:26 Pedals & bottle cages
10:16 Weight
10:30 Freehub soundcheck
10:43 Summary
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What do you make of Alex’s new Pinarello F9? 🧐 Let us know in the comments below! 💬
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[@gcntech]

What do you make of Alex’s new Pinarello F9? 🧐

[@DenHvideHund]

overrated

[@PLo312]

hi Alex, mind if i ask what is your inseam? i'm considering the 57.5 too as i'm 1.85m similar to your 1.87m, but your seatpost looks like its way higher than what i'm comfortable with.

[@ariffau]

Who’s Alex?

[@mlee6050]

F12 to F9 sounds like a downgrade, what size are the discs? Maybe camera angle but look less than 140, checked chapters, just on wheels chat now

[@SamCarstairs]

Looks like a downgrade

[@askmeaboutmattweiner]

I think it's pretty crazy that one buys a brand new bike direct from the manufacturer and they still don't give you the option to spec your handlebar width. 46 cm is crazy wide. Love the bike!

[@saracen888]

They’re 42.5cm at the hoods and with flared drops, they measure 46cm outside to outside

[@benfinesilver2250]

Slow AF

[@David-qx8jm]

You correct you should be able to choose everything that goes on the frame. Only bikes on the rack in a store you have no choice. So he might have got a deal as is only. He did give a lot of publicity so i imagine he made some sort of deal. Some manufacturers give so many away to certain people for PR. No matter how he got it without stealing it he got it and that's all that matters. Sweet bike.

[@TheLazyGarden3r]

Totally agree, especially for the price Pinarello charge. You should be able to change bar, stem and crank length.

[@morosis82]

Or the chainring size? Especially only having 50/34 on a bike like this, I would have thought 52/36 would be a more appropriate 'standard'.

[@sail5820]

Making a not top of the range 8k€ bike look "pretty good bang for your buck" is now the new marketing strategy Same with cannondale and lab71

[@serdiezv]

Well, not really, Cannondale don't try to hide LAB71 is the top of the top, kinda like getting a super (motor)bike.

[@quarkonium3795]

@@serdiezv I think what they mean is that Cannondale made the LAB71 to point at the Hi-Mod Evo and say "Look, that's pretty good value when you compare it to our top bike" even though that top bike didn't exist a year ago and the Hi-Mod Evo was top of the range

[@dutypaidrock]

The fact you can drop £10k on a bike and it STILL not be the range-topping model is, quite frankly, laughable, and pretty disgusting. Seems like brands are trying to make the 'pro' versions untouchable, which rather defeats the object of the UCI rule regarding it being available to the public. Yes, in the same way that buying a passenger jet is 'available to the public'.

[@chrisscott8362]

I prefer the Dogma rim.

[@CountryDick]

Says every guy who’s never ridden a disc brake road bike.

[@m4xig1]

@@CountryDick Who are you trying to impress? I've been riding mtb bikes with disk brakes for ages, this is my first season on road bike and I can say that rim brakes are totaly fine for road bikes, especially if you don't do downhill rides on your Dogma F :) This is totaly just marketing

[@CountryDick]

My deepest apologies.

[@ahmadwidodooo]

good for you.

[@lokerola]

I went out on long ride this weekend on my carbon fiber/disk brake bike. I ended up at a coffee shop with some guys still rocking their steel bikes with rim brakes. The bikes looked fantastic and I wondered "what the hell am I doing with this overpriced, plastic-fantastic bike?". I may sell it and go back to a classic steel bike. I'm just doing grand fondo's, centuries, and average group rides. I don't need some sort of high-end bike. Anyway- the new Pinarello looks great.

[@nicoblier6624]

I just went through the same thought process and did the same thing. I got my steel frame from spa cycles last week and I’m building it up with rim brake stuff I had lying around and campy alloy wheels that I’ve always loved.

[@xAudiolith]

Exactly why I'm riding alloy framesets without all this press fit BB nonsense and proprietary accesory parts. Not to mention with rim brakes. Saves a lot of headache and money and I made pretty good speed gains by just focusing on dialing in my position and doing core training to get more aero.

[@serdiezv]

They're not exclusive. I love my Merida Reacto, but I have set alarms for any Vitus 979 that pops up in my area. Old bikes are great, but that springy feel around the bottom bracket isn't optimal when you're trying to push on a climb, they're great for pleasure rides tho.

[@frankchan5547]

Haha carbon isn't plastic but that sounds good

[@serdiezv]

@@frankchan5547 it's carbon reinforced plastic

[@MTBScotland]

Its a meh from me. especially for 9.5k. paying double for the name

[@DaveCM]

Yep. A 2nd tier frame for the cost of most brands first tier

[@Metal-Possum]

Italian made bikes have always been overrated. Their hand made steel frames had great paint jobs, but were not particularly well made compared to those made by many French or even English frame builders. Italian bikes also dropped in quality if they were made after lunch time, as they're a nation known for drinking wine at noon.

[@davidfenwick262]

Awesome bike. Definitely think Alex should do the video of his bike fit to see if his set up has changed much from 4 years ago 👍

[@mannyfiliantris9297]

Congratulations Alex! Awesome ride. Enjoy your new steed in good health. All the best!

[@GCNalex]

Cheers, ride on

[@gcntech]

He must be enjoying his bike... we've not seen him in the office for a while 👀

[@mejsansturmid6396]

Absolutely beautiful, congrats Alex! I though have a problem with the pricing of this kind of bikes. Reminds me little of Hifi where more expensive is always regarded as better sounding. I remember quite a lot of Tri competitions where the more I kept overtaking my fellow triathletes, the more expensive their bikes became. And when you then reach double the price of your own bike you realize: It is hardly the bike, it is much more about how much and how you're training, at least above a certain minimum. But I understand that having ten grand under your bottoms must feel great - and how much greater for the bloke just overtaking you on his budget bike. Or her budget bike. Keep up the good work anyway, love it!

[@Tommi462]

You guys are just too lucky with the bikes you get to ride. That's a beautiful bike. Oh, and definitely do the bike fit video.

[@sylvainbernaers]

insane prices for stupid engineering. producers are still thinking there is no crisis in the making.

[@krishnansrinivasan830]

Awesome Setup & Thanks for sharing with us :)

[@lawrenceubell9596]

I agree with going with narrower bars, i just updated my Aethos S Works with coefficient RR 38 mm bars with the swept back middle bar section and love them and the 38mm closes up my frontal area for more aerodynamics.

[@mpad680]

What do you mean by swept back middle bar section? You got a pic or video? I’ve been looking to get the coefficient rr.

[@Schoach22]

I've had the Dogma F for 3 months now and can honestly say it has redefined fun on 2 wheels for me. Speed, handling, and comfort are unsurpassed. My previous bike was the 2004 Dogma carbon/magnesium frame.

[@gcntech]

Super cool to hear that it has given you a new lease of two wheeled life 🙌

[@stus1995]

I got mine in November last year - truly a joy to ride. I have a Wilier Zero6 and Trek Madone SLR too and the Dogma F is basically the best of both those very different bikes in one!

[@RoquetteAttaquer]

After reviewing diamond cap dogma months ago now its your dream came true Alex, even its not a dogma version 😅 but it looks gorgeous

[@indiebikes]

That new bike feeling! Can you beat it? (It was rhetorical). The only person on YT that has to like it is you Alex. And we don’t feel the joy you get from riding it. We are so fortunate to have the chance of owning such wonderful engineering masterpieces. HATS!! (in French)

[@moflyboyblanquito541]

I like the way rim brakes look better personally and it stops plenty fast

[@broncofan165]

According to hambini and others, rim brake is supposed to be more aero as well.

[@cdwilson12]

Agree. GCN just do as the sponsors say and appease the mass market.

[@quarkonium3795]

@@broncofan165 Evidence of that seems scarce though, Peak Torque did a real-world test and concluded that the differences were too small to tell and even if his results were to be taken at face value, disks would win

[@GCNalex]

I like the look of rim brakes too!

[@MultiSigil]

Nice, shoutout to Jake for precise performance. He did my second bike fit a couple of weeks ago, highly recommended!

[@EditioCastigata]

My Specialized Allez Sprint, rim brakes (!), comes in at 6.9kg with 40mm deep wheels. So there's certainly room for improvement on yours, should you care for weight. :-)

[@Rick-B8]

Gotta go with the Zipp set!!! Ride Well. Ride Safe.

[@laudel7]

I go to Italy, lake Garda every year and stay in Peschiera del la Garda to at Bella Italia. The glimpses of it make me want to take my bike next time. Looking forward to that episode!

[@sarahday2292]

Nice!! I just traded my red disc F12 for a F in electro blue, also disc. I loved my F12 but I am amazed how the F is even better!! Enjoy your new Pinarello 😊. From Florida 🏝️

[@gcntech]

Great to hear you sharing the Pinarello love 🙌

[@doublejumpvideogames....]

Downgrade advert.

[@Frank-mn4hx]

That's a beauttiful bike Alex. Your bike is equipped with the Shimano Dura-Ace 9200 Semi-wireless groupset. In that case I would choose the Dura-Ace C50 wheels. That gives the bike a more consistant look. In circumstances, Mixing 2 (or 3) different brands might lead to problems. Althought, I combined SRAM, Shimano and KMC. I didn't had a choice. The parts needed were not available at the moment.

[@fernandodisola6675]

Have I missed something here, you have swapped a pinarello F12 for heavier F9....this is called down grading?

[@JamisDuanne]

Calling DurianRider

[@GilbertTang]

Stunning bike. Many congratulations, Alex (yes, Alex).

[@martyjbrown]

Yes, that joke is well and truly old

[@XxxxTxTxxxX]

I've never had Pinarello and probably never will but bike looks great! I love disc brakes myself so i think it's a nice upgrade. Looking forward to the review

[@iann23]

Since when has disc brake been an upgrade on a road bike? Ah yes, since bike companies decided.

[@DaveCM]

​@Uncle Nobed they are better. It is that simple. And bike companies didn't decide. Consumers did. More people bought disc brake bikes than rim brakes. Kind of the same way with cars. I prefer a manual transmission. Unfortunately, I'm in a minority.

[@GCNalex]

@@DaveCM thats a very fair statement. Rim and disc brake tech should always have their place and will always want there to be the choice for consumers. Both systems have pros/cons and its down to everyone to decide what is most important to them

[@DaveCM]

@Alex Paton while I agree, it doesn't make sense for manufacturers to maintain two different systems. It drives up costs. Not just for manufacturing and inventory but also for R&D. Since rim brake bikes would sell in small number, they would cost much more or the cost will have to be dissipated onto the disc brake bikes, too.

[@stfu6397]

imagine thinking disc brakes on a road bike are an upgrade.... jesus christtttt

[@Jayneflakes]

Doug seems really pleased with most of his new bike. However, having tried 140mm rotors myself, I think he may decide to change pretty soon. I went from 140 to 160 front & rear & then to 180 on the front. There are some pretty big hills around Bath, including Box Hill on the A46 where a bigger rotor will make a difference. I used to race tandems up & down that swine when I worked in AVC in the 90s.

[@tombola4046]

Sorry but Absolute BS!I live in Bradford on Avon, cycle all the roads you talk about on a regular basis and at no point have I ever thought I needed a 180mm rotor! I run a 160/140 combo and it’s more than enough

[@GCNalex]

Hey, Doug here! No changing my mind on 140 rotors. I have been using them on the front ever since first using disc bikes, that said they are not the optimal choice for all situations or some peoples preference. As a rider over 80kg it can be pretty easy to overheat a 140 front on big hills and at times youll see me run a 160 on the front.

[@theh2ohammer372]

I would like to see the full process of you making changes to the bike. Even the handle bars.

[@roberttell1587]

Beautiful bike! I like the Shimano wheels. Understated elegance.

[@roblucchetti2993]

Beautiful bike Alex, use it in good health.

[@cjharrer01]

Love it! Awesome bike, it's a shame that only the F is available with Rim Brakes :(

[@kaltonian]

at first look i wasn't to keen on the colour but it does suit the bike & it would grow on me for that reason. i would keep the dur race wheel set on, just becuase of its name & performance of course, i agree with your gear preference, as would be more advantageous, cosmetically i would change to white bar tape & saddle. Overall it's a magnificent machine,

[@savagepro9060]

The last vestige of 'Pinarelloic'

[@heikoholtkamp2991]

surprise, surprise... one sponsored bike replaced by another sponsored bike. and of course the new one is the better one - the sponsor let's you say.

[@Millicente]

I love when people talk like they know 100%, and even if it were true, what kind of idiot wouldn’t accept a free new bike from Pinarello if it were offered to them? Sounds like you’d be even dumber if you said no for some fake pride or morality.

[@troycollett8540]

A new model will always have tweaks going improve it

[@frankchan5547]

Getting a free sponsored bike is very different from spending your own money. Basically Pinarello has ensured GCN never says a bad word against its bikes

[@SrFederico]

He didn't compare them, or did I miss something? That would be interesting, but I'm sure it will never happen.

[@docmccoy9813]

But it has one more gear, that's a game changer!!

[@tony5269]

Wicked Pissah Cool Bike Do you have the wheels set up Tubeless yet? Keep the D-Ace they look sharp with the bike

[@miche_amico]

That is a beautiful bike! Enjoy, Alex! I also have a white bike. I was hesitant to buy it but I've come to love it. It sparkles when the sun hits it.

[@gcntech]

Do you find yourself cleaning the bike more often👀

[@miche_amico]

@@gcntech I do find I wipe down the frame more often than I did with other bikes. It's harder to ignore the dirt when you can clearly see it ;)

[@crailtap811]

Congrats on the new bike.

[@Loudmouth69]

Did Pinarello make that headline for you :D Jesus crist - We get it. Rim brake is bad - buy new - new - new!

[@a1white]

It’s just clickbait. They know a mention of Rim brakes being replaced will get people clicking away.

[@GCNalex]

Who says rim brakes are bad? I love them, i also love having disc brakes too. What bike and setup do you ride Simon?

[@Loudmouth69]

​@@GCNalex ​ The industry says it's bad. So bad they have basically stopped producing bikes with it... Right? So bad, that even though you "love rim brakes" - you have to upgrade your £10K rim brake superbike, because it's 4 years old, and "the world is changing" I ride an Orbea Orca with rim breaks. I'm not under the illusion that rim brakes are better (in every way). If I was doing a lot of heavy descending, i probably would own a disc brake bike as well... I'm just saying - You could have done the same video on the new Pinarello, without that headline. There's a fine line between informative/entertaining youtube videos and pure marketing, and this video steppes far over that line. The line is a dot to you! :)

[@emergen-c1425]

Via with your pizza cutters, still moer u with my blades. 😂

[@davidmonaghan729]

Love the scene of you cycling in peschira del Garda… is there a video coming around lake Garda?

[@GCNalex]

There sure is, will be out in the coming weeks!

[@zlsnowracer]

My mid range emonda is half the price and only a 10th of a pound heavier... feeling better about my purchase every day! (2022 emonda sl6 pro)

[@GCNalex]

Glad to hear you are enjoying your bike. There is a lot to be said for mid range bikes and thats the beauty of cycling! So much choice for everyone

[@maresdvd]

Do the bike fit video please!!!

[@SRK5227]

This is a nice introduction to the F9

[@Se7enFive]

Congrats!

[@darinhousenga3898]

Nice ride

[@knarf_on_a_bike]

Pretty sweet ride.

[@seaweeded]

"Extra cash left in your wallet"? That's less aero and more weight, what were you thinking Alex!

[@erlendsteren9466]

Of course it is extra weight, but if you put the fat wallet in your backpocket, it will build a small aerodynamic bump on your back, reducing drag and building speed.

[@zoozu2067]

Considering Alex did not pay for this bike, there would be plenty of cash left in the wallet!

[@dklindsey1952]

Very nice bike, I might eventually have one.

[@CatManDoSocial]

Yes. Please do a bike fit video. Thanks!

[@oneilwolfe407]

Lovely looking bike looks fast. Both wheelset looks nice but which one is faster?. Looks wise I like the ZIpp

[@andrewjulio1495]

Was in Peschiera til Friday, on the train back right now😅

[@Harfin7]

Bora Ultra 45s on mine. Look so slick

[@cb6866]

Thanks AKA and crew...no derailleur hanger ?

[@davidlui3193]

Come on, Rim Brake Mafia ✊🏽!

[@wotexpat9367]

Nice. Cuthbert gets a new steed.

[@danielgarrad]

Oh choices , very expensive wheels or even more expensive wheels, GCN keeping it real as usual. I want all the sweets in the sweet shop now!

[@GCNalex]

Hey, what would you suggest as an option for this bike? Not a budget friendly bike i know, but we do also try and show some great cost saving ideas and builds too.

[@danielgarrad]

@@GCNalex Your pretty much maxed out I think, perhaps one of those flowers that spin around or tassels on the handle bars. I think more sensible bike reviews would be great to see , personally I think any bike over say £4k just can't be worth it.

[@two-eyedRoy]

... is this only because the Eurobike CB910 was out of stock? :D

[@10ktube]

Run the Shimano wheels, it seems to look cleaner that way.

[@hushvirginia]

Those dura ace wheels look soooo good. Stick with them.

[@jlchua]

Love your bike

[@Ruggine85]

4:16 Zipp 454 nsw hookles, vittoria liners and conti gp 5000 s tr

[@rafacanical]

Nice bike Victor!

[@SpicyTrifongo]

Nah mate his name is Vincent, not Victor.

[@inkendiyph2528]

Beautiful bike..

[@markwithers7730]

Nice bike ❤

[@grahammitchell9415]

Nice, but would have been so much better with a Campagnolo group set.

[@GCNalex]

I feel like many people will feel the same! 😅

[@grahammitchell9415]

@@GCNalex Thanks for the message Alex, I'm a big fan of all of the output of GCN but I do feel it's a bit Shimanocentric.

[@10ktube]

Curious if you feel a difference in ride quality with the rim version. I recently built up a disc version of one of my bikes, and I notice the fork seems much stiffer. Not going to say it's bad, but it's definitely not a smooth feeling either.

[@GCNalex]

Rim and disc bikes and the associated parts are very different in their design and its quite noticeable. It really depends on your perspective if the extra stiffness is a positive or negative. I still really enjoy the feeling of riding a rim brake bike too

[@user-cl5ru4ng3y]

that Pinarello F12 rim brake is just.....*chefs kiss*

[@ricardorgomez]

Well done. It's always fun to get a new bike. I've been eyeing the new Pinarello F/X5 with 105 DI2. It will be my first bike in about 13 years and my 2nd Pinarello in almost 40 years. So why the F/X5? The bike I had in 2011 or so was a Scott Speedster 50. Shimano Sora. Aluminum frame and carbon forks. That bike, which cost me 1/2 of my 1986 Dura-Ace equipped (and probably less when taking inflation into account), Columbus-framed Pinarello, was so superior. Absolutely. Super stiff. Superior shifting via the brake levers. It was a sad day when I sold it just a few months later... Lots of reasons. But I loved that bike.... So now, a new Pinarello. At $5k, I consider it quite expensive and it doesn't even come with Dura Ace. Not even close... The groupset is two rings underneath that. With inflation, another $800 should get me top of the line everything. But that Scott was so damn good. And that was 13 years ago. WIRELESS 105 is really another galaxy away. I was wondering for years when Shimano was going to do that. Total carbon and GORGEOUS finish. 1980's Italian bicycles in general had lousy quality when it came to paint jobs. So the new Piinarello will look good even when hanged up on the wall... 😛 If people want to spend money on Dura Ace.... That's fine if they'll enjoy it. I'll be completely happy with my 105. And beating them up those climbs. 😀

[@ethangodridge6833]

Lovely bit of kit from a fellow Pinarello owner.

[@bubblesezblonde]

Enjoy it Alex!

[@kennedystuart5685]

Very nice weapon. Enjoy

[@universe-juice]

Sweet!

[@MarrafaProjects]

Top brand/bike! But what is happening with Ineos Grenadiers? why don't they win?

[@amishrider]

Nice bike Manon

[@a1white]

I’d probably have a Pinarello as well, if they sponsored me too 😏

[@pittviper6320]

My dream bike!

[@neilsmyth1812]

great looking bike. . what's happened to the old one??

[@user-cx2bk6pm2f]

WOW!! Fantastic, you deserve it Alex.

[@saadkk]

Ordering a new bar and stem to fit you for such an already expensive bike seems so counterintuitive. Surely bike manufacturers should go the way of Ribble/orbea to allow you to swap these elements at purchase.

[@Relevant_Irrelevance]

And pass up extra sales?

[@saadkk]

@@Relevant_Irrelevance sad state of capitalism at play

[@Barrygee]

I ordered a 40cm bar with my orbea and they still sent it out with a 44…

[@saadkk]

@@Barrygee Sheesh, did they sort it out or not?

[@Barrygee]

@@saadkk yeah i had the bar replaced with the correct size at my local orbea dealer with no issue, they accepted that they had sent it with the wrong bar so there was no charge…just a bit of unnecessary annoyance. All bike companies should offer choice of bar width and crank length as standard….thats partly why i chose Orbea. My main issue was the bike shop my order was sent to…absolutely useless place in the cotswolds.

[@jonmoore182]

454s all the way! Love the new bike

[@cd0u50c9]

"I've got a new bike" - thanks to the number of sponsors this channel has gathered over the years I'd be surprised there isn't one new bike per video per member of GCN!

[@kurtallen8837]

Really nice bike ... what will happen to your F12 ? Do you keep it or sell it on ?

[@cbb3062]

That's a downgrade in my opinion no offense you had a lighter faster bike with the f12. 11 speed amd rim brake works fine actually better than 12 speed and disc in my opinion. 4 years old is still a pretty new bike.

[@GCNalex]

Hey no offence to be taken, as i said, my rim f12 is one of my favourite bikes to ride!

[@cbb3062]

@Alex Paton awesome how you stuck with the pinarello brand when choosing a new bike. I guess the new one would be much better in the rain lol rim on carbon is super sketch.

[@jw3638]

The Manon cutaway with her F9 when Victor said he got the only one 😂. My friend recently got the Prince. Nice bike but it's slightly heavier than his Aethos.

[@kevinpower5880]

Lovely bike you lucky devil. Too racy for me though. I am saving for an X3 (not available in my size until September apparently) with Di2 105.

[@ooojamaflip]

They never gave you the range topper? Do they not know who you are, Trevor.

[@GCNalex]

I dont really need or deserve a Dogma, that said who would ever turn it down!

[@MrCreamlover]

At that price i would have thought you choice of crank rings would be standard

[@adambrickley1119]

Should you not get the bike fit before ordering your stem?

[@andreasolsson2336]

content creation.

[@IamBlueDragon_]

Not really, they (GCN) gets what they are given from Pinarello. No special treatments.

[@watchthai]

If it's not available in the UK, you bought it in Italy? Did you declare it at Customs on the way back. I believe import duty is due on anything more than 135£/€ now we're not in the EU. I'm interested as I had considered buying an Orbea in Spain, getting it a bit dirty and bringing it back in my camper van! This would still apply if you bought online.

[@rangersmith4652]

Bikes are not really getting lighter. They're becoming more complex, harder to maintain, and heavier. The idea that anyone who can buy the F9, meaning anyone with money, is going to use motorized shifting is a bit pretentious, is it not.

[@andras.89]

I'd choose the matt finish Dura-Ace wheels, I dont like shiny (personal opinion) wheels

[@silviugheorghe7118]

I like the bike. ! question...did he pay for it or was a gift from Pinarello?

[@zoozu2067]

GCN is sponsored by Pinarello, and also Zipp and Shimano wheels. If you check the video description you will see the list of sponsors.

[@user-cx2bk6pm2f]

New bike, new KOM. Get to work 😀👍

[@GaryBleck]

I can confirm those bottle cages are good at bottle retention

[@GCNalex]

Thanks Gary, glad you have my back! 😎

[@yumyumhungry]

It's nice that they were able to make a white bike that doesn't remind me of a ghost bike 😬

[@allyw7405]

Love the killer whale paint job, match it with humpback technology. Plus Pirelli.

[@SrFederico]

What has the port in the downtube, meant for the old Di2, to do with mechanical gears?

[@GCNalex]

in addition to the previous gen Di2 junction port location, its where the adjuster for the front mech would go should the bike be running mechanical.

[@SrFederico]

@@GCNalex Ah ok. That makes sense. Would be quite fiddly to adjust them in that small hole...

[@ariffau]

Considering the non-Dogma F is cheaper, it’s an odd move to not offer it in rim brakes.

[@ariffau]

But then again, I totally understand the point that people aren’t really buying new rim brakes anymore. Dogma F12, Factor One, Giant TCR all offered rim brakes. But how many % of sales did they contributed compared to their disc counterparts?

[@WesternUranus]

I think marketing wise, the people who want rim brakes are going to be more sensitive to price and thus may favor 2nd hand bikes. It becomes very difficult to compete in price with a new rim-brake model when your top-end rim-brake model from 3 years ago has better specs and is thus cannibalizing your sales. Margins will need to be contained. Having both rim and disk brakes versions basically doubles the number of actual models with pretty much the same increase in the number of components you need to source and production lines. Logistically it is expensive and complicated to run and you don't get the economies of scale of an all disc-brake range, making it unprofitable.

[@ariffau]

@@WesternUranus the short version is; brands like Pinarello cut down on cost when they don’t offer rim brake alternative. Correct?

[@savagepro9060]

@@ariffau "But then again, I totally understand the point that people aren’t really buying new rim brakes anymore."

[@WesternUranus]

@@ariffau No that's oversimplified. They cut down on cost, complexity and risk while being able to demand higher prices for their new bikes, increasing profits both ways.

[@bergerniklas6647]

Btw, has Oli watched Scrubs bake in the day? Reminds me of Dr. Cox callind JD girl names... Nevertheless nice bike Slagathorn