INTERNET HISTORY: Dramagedon 1

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TIMESTAMPS:
0:00 --- Intro
3:45 ---- Background Info
15:04 ---- The Tweet
25:41 ---- The Responses
34:10 ---- Where are they now?
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[@kurtisconner]

cool sweater!!

[@whythenumber]

Hi king

[@Neelanshib]

The way I audibly gasped when I saw this comment-

[@lsp94]

What is this?? A crossover episode??

[@jennifer_moss]

I'd love to see your perspective of all the beauty community drama!

[@karly.asshhh]

*Gasp* what are u doing here sir?

[@lacedrain]

Insane and infuriating how back then Manny's career was seriously halted because he was a "social climber" and now literal, proven predators are somehow able to maintain their platforms?

[@ren-tq5yg]

exactly like it literally makes no sense?

[@clareann8912]

It’s because he’s a poc

[@469ka37]

I think it's mostly the attitude toward KZbin in general has changed. It started as a platform where you watched "friends" do and talk about things to you and then became a career path, and that transition for subscribers was much slower than it was for the people in those career. As parasocial relationships on the platform have been more exposed for what they are, the more people watching realize that it's a job and that doing things like social climbing, pushing sponsorships, discount codes are all necessary for their success. I think at the time a lot of people weren't as happy realizing they were just a paycheck in the grand scheme of things, so seeing that behavior with real life relationships was even more off-putting. Now in retrospect we realize absolutely how ridiculous it was to criticize, but that's because it got so much worse. We've just been so desensitized since then that we don't have the energy for anything but apathy because it feel like a never ending cycle we can't stop.

[@gringa978]

Sick

[@lacedrain]

@@469ka37 very well put

[@zencefil8]

I’m telling y’all in the future being an internet historian will become an actual job. And the era of beauty gurus will be remembered as a milestone in that history.

[@kokotzer1210]

agreed 😂 the beauty community is moving more and more away from makeup, and moving more and more towards skin care

[@deeperedges3100]

YES!!! WE STAN THAT

[@hunynutqueerios8730]

Yes if the world doesn’t collapse on itself before then😂😩

[@Yltfososkaeps1221]

“FUTURRREEEEEE. FUTUREEEEEE.” squidward

[@lynnv6025]

Internet historian and anthropologists already exist in genuine academia!!!😧

[@loretohidalgo3533]

crazy how back then Shane could restore anyone's reputation and now he has lost his own

[@forestglen6228]

and i really hope it stays that way 🤢

[@fadalerabrasool3563]

It actually pissed me off that if not for him jeffree could have lost his relevancy permanently if not for that fucking sob story.

[@jasmeetsandhu229]

@@fadalerabrasool3563 actually shane unfortunately helped alot of shitty people who are problematic rebrand themselves as good innocent people like jake paul and tana so it wasn't just jeffree that shane saved

[@jinkieez]

@@jasmeetsandhu229 the fact that shane only made ass kissing documentaries on problematic people told a lot.... like he never tried to help a genuine, kind smaller creator... smh

[@conripolar]

Much like Darth Plagueis The Wise could save others from death, but not himself; Shane Dawson the Clown could save others from cancellation, but not himself.

[@connorlee2820]

Jeffree is the common denominator in all the dramageddons and he still hasn’t lost as much in comparison to all the other ppl involved. It’s so weird

[@Evzen.]

Exactly

[@gringa978]

He's older and a little bit wiser... That sounded weird to say but it's true he's significantly older and has had more time to learn how to manipulate people! He had an upper hand in the make-up industry and in business in general. He knew attention good or bad would help boost his sales! He was smart enough to start his own company and promote his own brand instead of sticking his name on some janky no name brand!

[@taurusbutterflies]

it’s honestly scary

[@my_nam3s_blurryface]

He also doesn't give a fk about anyone trying to "cancel" him either.. just like Trish Paytas. And he has hard core stans that will NEVER stop loving him, regardless how awful he proves himself to be.

[@Scr3amerrr]

Exactly!!! even the whole Tati/James thing...it was JEFFREE who called James a s3xu@l pr3d@tor, Jeffree is the one who shifted the convo from "James is on a path to destruction and idk what to do, I've tried talking to him in private and he won't listen so this is a public statement" to "JAMES IS A DANGER TO MINORS"

[@jazzy4982]

It’s still crazy to me how everyone dragged Laura for her racist past (as they should) but completely ignored the fact that the person calling her out had one as well 😳

[@zainubsheikh8198]

@B Ramos agreed

[@jazzy4982]

And the dragging didint even last long because her apology was made into a joke 2 seconds later.. 💀

[@sunynotsunny2202]

@@jazzy4982 it was hilarious tho

[@PiscesPrincess87]

It was really crazy Laura did need to answer for saying the ignorant and problematic things she said but the fact that it was being delivered in defense of a racist was crazy.

[@emilymulcahy]

Thing is, Laura apologized, and while it may not have been the best apology, SHE CHANGED, SHE BETTERED HERSELF! Jeffree never has no matter how many times he claims to want to be better, also Laura's was actually in her past, the tweets were years old when they were found, worrisome but we can see she's trying to be different, to be better, I can't accept her apologies because I wasn't the object of her disgraceful words, Jeffree continues to add to his misdeeds and his apologies are hollow, hers seem more heartfelt because she's actively being better

[@austincote9364]

Full disclosure, I completely forgot Gabriel Zamora existed.

[@nickyroblesqx]

Sameeee

[@tl11rj7x]

Most of us did.... lmaooo

[@fishtie894]

lmao same! also I thought your profile pic was the flag of Cyprus 🇨🇾

[@dunphy9051]

LMAO RIGHT

[@AReynolds3]

Yeah…what happened to him? He like, totally disappeared

[@taylorgayhart9497]

Why is social climber worse than racist? Like I get why Gabriel was upset with Manny personally, but I never understood the hate for Manny for being a social climber but it was okay for J* to be racist repeatedly?

[@Melissa68219]

I never understood this either, besides aren't they all social climbers? They're all making content with the purpose of getting views, sponsorships, money, etc.

[@taylorgayhart9497]

@@Melissa68219 YESSSSSSS!!!!!!!

[@neptunejjong]

the "J*" caught me offguard lol that's a very smart way to type it

[@Jaded42O]

Influencers are kind of social climbers by default lol

[@redguardmage]

because j* was “forgiven”

[@skit5286]

call me crazy, but the way all the “dramageddons” tie into one another and the domino effect of young egos running high in a cutthroat hollywood industry to create literally cataclysmic drama is deeply fascinating to me

[@MrsMoe72]

It would make a great Netflix series!

[@lalailm]

I know right?? Seriously wondering if Netflix would be willing to do an original series on it in the future

[@PollyW326]

@@MrsMoe72 it really would!

[@RubyBlueUwU]

To me it proves that these people equate real world problems like racism with bullshit internet drama, they think it’s the same, which is possibly the scariest thing to come out of ~influencer culture~

[@glittersoop]

that was a delicious sentence to read ( i have synesthesia lolol)

[@graciegebel8274]

gabriel zamora’s tweet was like the archduke being assassinated

[@harlequinngirl_]

this is a criminally underrated comment. gold star for you! ⭐️

[@knightofmind8457]

underrated comment omfgggggg

[@graceangelineblack]

okay this made me laugh for like five minutes but it’s also so true

[@Someguy-cg1wj]

Okay but like actually. This reads out like a summary of how WWI went down. Except the trenches were Twitter and the weapons of mass destruction were subtweets.

[@hashtagKELSEXY]

So true bestie

[@macksilly]

A sub-tweet *is* “drama”. Drama is *supposed* to be stupid and relatively harmless.. I believe dramageddon was the catalyst of people starting to be purposefully dangerously problematic.

[@joanna19494]

Absolutely

[@squiddyft.insecurities3549]

drama is drama

[@palladium607]

This is dramatic in itself. People have always been dangerously problematic.

[@reilly4678]

I'm sure crimes were always being committed, its just for some reason now it is used as a weapon to deplatform ppl and make tea videos for money instead of actually being taken seriously. I'm sure there is still petty drama we could be talking about, but idk how youtube got this far with allegations being used as a way to make a quick buck

[@RenRen007]

Fucking THIS

[@cosycatcris]

To be honest, Laura Lee’s crying and squeaking was what made me know about this dramageddon thing

[@trybetrybe5725]

This series should be called “Candles and Scandals”

[@crizmeow8394]

Scandles

[@lindaangelalewis]

BRILLIANT

[@4lizlemon]

YES👍👍👍

[@ItsPalice]

I literally thought this then this was the next comment I read 😂

[@isabelvaldez8508]

YES

[@mollyfowler9692]

The fact that Nikita still continues to get away with shit drives me crazy.

[@patb6650]

Because if you criticize her, you are a transphobe… Well… at least in her and her fans eyes

[@sunynotsunny2202]

The more problematic you are, the lower the bar you set. Now if she is a different race every day people aren't as mad because they're tired, it's not new to her

[@Monicalia]

worse that she still acts like it's not her doing something wrong, it's people being petty and jealous. Like...I can't imagine how stuck-up she is.

[@sherryelle225]

@@patb6650 . . or people won't criticize Nikita 4 legitimately bad behaviour but make rude and insensitive comments which immediately takes the focus off what she has done and it makes it look like everyone is just a biggot and picking on her. She deserves all the criticism but not the stupid jokes about her gender. It really makes me mad that I have 2 defend this horrible woman.

[@patb6650]

@@sherryelle225 agree, everytime someone’s misgendering her without saying what wrong she did boils my blood. That just shows how ppl are ready to jump on bandwagon to hate anybody, they’re not doing favour to anyone…

[@emmaables8281]

While I know Laura Lee’s career hasn’t “recovered”, she has grown immensely as a person. She and Manny really learned from this. It’s all how you measure success.

[@britnysnyder4991]

Yea she seems really happy and in a good place. I like her videos.

[@measbeauty]

Laura lees makeup company and clothing company sells out all the time Laura is doing just fine in her career.

[@britnysnyder4991]

@@measbeauty i thought they did too. Thats why i was kinda surprised when she said Lauras company is not doing as well as she could.

[@em84c]

She seems to be doing well to me. She just isn't in drama anymore, so people who aren't subscribed to her assume she's not doing well.

[@loretohidalgo3533]

her reputation is ruined tho

[@abbywolffe4114]

Tracking down the origins of dramageddon is like that domino meme that starts with 9/11 and ends with Ellen being cancelled

[@gbs_1]

This is going to be a legendary series

[@drakedickrider]

it is

[@adrianarr13]

I can’t wait!!

[@Evzen.]

True. I already can’t wait for the next video.

[@kaiamyers-stewart1070]

Agree!!

[@sunynotsunny2202]

I thought you were gabbie hanna for a second 💀

[@cindychatzi6842]

What I hate about the first Dramageddon is that even though these KZbinrs were called out for their racist posts (as they should), racism was used just to prove who is worse, so as to cancel them. It seemed that they didn't really care about the marginalized groups of people they hurt either when posting the post or even when those posts resurfaced. I don't know how to explain it but racism was used almost like a funny "gotcha"

[@TheRonnieaj]

So much yes! It was a “well, this one is racist, but this one was *more* racist, so we’ll keep the first one instead of canceling them both and moving on with our lives.” Honestly, racism as a “gotcha” is kinda how I feel about non-inclusive brands. Like they play off the outrage to bring out defenders and bring eyes to the product they might not otherwise get. I cut off any brand that plays that in 2021.

[@fawn2911]

Agreed. I also hate how so many white people see this as entertainment and "tea" when most of these influencers said horrible, hurtful things about black people

[@viovenda8922]

Idk probably because the "racism" were jokes and ignorant at worst. None if these people besides maybe jeffree have shown behavior pointing to genuinely hating POC. Lets stop watering down the word racism.

[@alondranieves5594]

@@viovenda8922 “jokes” are still racism. it’s not watering down the word racism that’s j the literal definition. also jokes tend to have truth behind them. either way the normalization of those jokes contributes to the normalization of microagressions and racist tendencies.

[@meganevans839]

@@alondranieves5594 stop it. If everyone is racist then no one is racist, get it??? Do you understand??? If you have to dig up something someone said ten years ago to prove they're a racist then maybe they're not. The word DOES NOT hold the same meaning anymore because of people like you.

[@Moonlitwatersofaqua]

I study politics and ignoring scandals till they go away isn't a theory. Its a general rule. It just isn't worth responding to most scandals or controversial topics because it draws unwanted attention. It is better to just wait. People with large platforms only respond if there's no avoiding the subject without hurting their brand.

[@doeeyes2]

But jts important to take accountability for ur actions and apologize to those u hurt

[@Moonlitwatersofaqua]

@@doeeyes2 Politics is where morality goes to die. Sometimes politicians do apologize. But its only when not apologizing is more damaging than just not drawing attention to yourself. There are numerous incidents where people have apologized to a minor mistake, or more accurately, a mistake that wasn't public knowledge to everyone, and all it did was draw more attention to the mistake and that bad press becomes more damaging than just ignoring it. So as a rule people don't apologize. This sort of apathy is ultimately where I think cancel culture comes from. People make a big fuss nowadays in order to ensure public figures can't just ignore something till it goes away. And it comes with mixed results.

[@lotsofuwuenergy3983]

@@Moonlitwatersofaqua I like the acknowledgment of where cancel culture is coming from-- after decades (honestly you can make an argument to say centuries) of powerful people brushing things under the rug or simply ignoring the general public inquiring about behavior they find concerning, it's inevitable that once the general public has the strongest megaphone in the history of humanity (social media) that it's used to try holding the rich and powerful elite accountable.

[@microsoftpainenthusiast8096]

Making a friendship for profit is like getting married and pregnant just to start a “family channel”-- sooner or later it ends miserably and nobody cares.

[@maitesoto1953]

Are you... Are you saying people have actually done that??

[@amandas235]

@@maitesoto1953 ace family

[@Tay-mh3gm]

@@maitesoto1953 you would be surprised to see how many people do that. Or some of them already had genuine families and as their youtube career sky rocketed, they would have more children for views 😭

[@hao9508]

​@@maitesoto1953 the woman who adopted a kid for views and sent him back after 😢

[@xoxobrialee]

The fact that Jefree Star has literally lost next to nothing in all of this still blows my mind- truthfully. He is the common denominator in E V E R Y T H I N G, yet has pretty much walked away unscathed. Why is that? I’d love a conversation to really understand how in the hell he’s gotten away with everything even though we ALL know it’s crap behavior, predatory, and down right evil sometimes.

[@littleflick]

I don’t know, I think that he walked away from this unscathed. But I think that a lot of people have now clocked what kind of person he is. For example I don’t think I’ve seen a makeup collection video in the last year where someone has any JS cosmetics and doesn’t make some kind of excuse for it.

[@therealtrissmerigold]

I think it's because he's always openly been a pretty shitty person. All his fans have known that forever. He's a "villian" that they love. Look at all the idiots who idolize and try to live as the joker. I don't get it, I've never liked J*, but from what I've seen of his stans they genuinely don't care that he's rotten.

[@MadamNoInterest]

$$$. No way would his investors not try save the sinking ship.

[@LipstickConniption]

@@therealtrissmerigold I have to imagine that he has a younger fan base as well. Like they maybe don’t understand his wrongdoings now, but in a while they’ll see.

[@FantasyBookAddict]

The bar for him is so low it’s practically underground

[@jacobfargo6426]

the funniest part to me is how Manny got called out for being a "social climber" (something that all youtubers do) while Jeffree was literally a RACIST and people didn't care

[@JusticeForChuuu]

No because there is literal footage of Jeffree harassing women on the street and calling them racial slurs-

[@sabersky1134]

It’s happening now because he shot himself in the foot.

[@PiscesPrincess87]

Exactly

[@mattb1568]

Manny being a POC this doesn’t surprise me

[@hao9508]

​@@JusticeForChuuu they were white tho lol

[@Michelle-mh1lb]

J* is so notorious that even my husband, who doesn't give a shit about KZbin drama, knows who he is and called him an "ostentatious peacock of a man" lolol.

[@TinaTissue28]

i didn't even use myspace but somehow knew his name before I even looked into the makeup side of youtube. Like i don't even know how this man became so notorious even before all of this drama in the first place

[@GoldenXBoots]

😂😂 love that comment by your hubby.

[@bonniehowell9206]

Your husband nailed it! Lol

[@krayozmines]

I'm sleepy and seeing j* and skipping to notorious made me think you were talking about jacob sartorius. That was confusing HAHAH

[@alyssapinon9670]

Damn is he a writer? Because that’s pure poetry there 😂

[@MyahMDA]

I think one thing that’s never talked about in terms of Dramagedon or any “tea” about racism is the harmful mental toll it takes on PoCs. It’s incredibly annoying and frustrating when the tweets and harmful language that was being used by Laura Lee and Gabriel are talked about like surprise little dishes of gossip instead of the horribly traumatizing interactions & micro aggressions that they are/were. To put it short I feel like Dramagedon 1’s conversations in which not treating racism as a serious issue and conversing about it as tea laid the groundwork for the later sexual assault allegations in Dramagedon 2.0 to also be discussed as tea instead of the serious issue it was.

[@nabiharana9764]

Couldn't say it better myself!!

[@leggoyourego2981]

YES. the way POC, specifically black people, and our TRAUMA, was used as a topic piece, while we as a collective were used as pawns for these horrible people makes me SICK.

[@Vitaluv]

Yup

[@palladium607]

Womp

[@sabsabb3686]

They dont care about racism. They just use old racist tweets as a way to put each other down because they know that it will make them lose brand deals and followers. Why would you even be friends with Jeffree in the first place if you actually cared about racism? As much as I could forgive an ignorant use of the n word, the comments Laura has made were awful and I could NEVER forgive that. Thats deeply rooted southern racism right there.

[@is_ley]

I know this was only 1-2 years ago but I swear it feels like it's already been like 5.

[@gringa978]

Panorama* time made time literally Ssllloww

[@HomerJLeafs]

more like 80 years...

[@oliviamayer24601]

She said 2018 and I was like.. Really??

[@maia_gaia]

Shane Dawson doing PR for bad people will always make me crazy. Like we really could have had some peace and quiet on KZbin but Shane "I didn't fuck my cat" Dawson had other plans

[@is_ley]

Sorry but 'Shane "I didn't fuck my cat" Dawson' got me smiling way more than I should be at that, lol.

[@annibunny655]

He thinks of himself as a savior of bad people when he himself is right up there with them. Like, he did a series on Tana, Jeffree, and Jake, three of the worst people on KZbin, and actively, honestly said that he wants to repair their reputations and for what? Why would you ever want to uplift these people once more after all the shit they did? I mean seriously, how did people (unfortunately me included) ever eat this shit up? Looking back those "documentaries" were just so shitty. Not thought-out in the slightest bit, horribly researched, pushing awful narratives, and trying to redeem racists, abusers, and scam artists. Just awful stuff.

[@breezy6859]

I’m weak af 🤣🤣

[@leandradozier968]

He’s DEFINITELY into beastiality

[@alyssao517]

He’s an emPatH

[@agirl824]

I think Laura and Manny never went back to their former success cause noone's watching as much beauty content as they used to, the beauty industry definitely peaked in mid - late 2010s and now we are all kinda full.

[@nessisanchez4455]

If that's true why does James Charles still have a platform

[@lailalewis3293]

@@nessisanchez4455 he’s mainly attached to tik tokers who bring in a young audience who have no idea what really went down

[@LUCKY-lf2jv]

@@nessisanchez4455 he expanded to other creators like tiktokers and at one point the dolan twins.

[@rayrei8620]

If Jeffree was a woman, there would be no coming back and no forgiving. Remember how hard the internet canceled KVD when Jeffree did much worse than her over and over again?

[@saggguy7]

did he do worse than her? i thought kvd was like, potentially a not-see if u know what i mean

[@72729_]

@@saggguy7 Jeffree too... Look up Nazi lipstick.

[@8LyJu8]

The thing is that KvD did a couple of things all one after the other instead of with space in ebtween like J*: marrying a neo nazi, talking against vaccines and then speaking about how her baby starved for 2 days while they got breastmilk of a vegan person to supplement. The whole situation was a shit show.

[@rubyjane9119]

@@8LyJu8 I mean Jefree has done shit repeatedly for like a decade. Like he was involved in drama every other business day and it was him saying horrible things

[@8LyJu8]

@@rubyjane9119 I agree, but, at least, he took time between one and another. Also, the thing that nailed KvD wasn't marrying a neo nazi (or writing an antisemitic message to Ami James), but comming out as anti vaxx

[@MY-cv2xr]

I'd also add the HUGE impact that "meme" channels had on the beauty community, channels like "shook", "Sebastian Williams", "exposed" "Snapped", "beef" etc... that used to post those "so and so annoying so n so for 2 minutes straight" kinda videos that would get MILLIONS of views and they all definitely were biased, they'd make fun of manny n make jeffree the main character of the videos all the time, also it's funny how they all became drama channels lol

[@avniprakash9879]

Sebastian William kinda broke down talking about Manny and Laura after the Jeffrey Shane James and tati drama a year after dramagaedon 2. I think he kinda realised where he was wrong. Actually met with Manny and Laura and appologised to them

[@bunnywavyxx9524]

I was obsessed with those meme channels back in 2018! I didn't realize it at the time, but they definitely changed the perception of beauty youtubers. There was a collective switch up on Jeffree - for a hot minute - then Shane Dawson "redeemed" him again.

[@dc9067]

Late 2010s thingz 😧✌💕

[@ihatemickiegee]

cant like this cuz its 666 likes but YES

[@user-tn4fk2nq5g]

they had so much influence for no reason

[@lacedrain]

The further you chase the chain of events the crazier it becomes that it all essentially leads back to Jeffree being mad that his friends didn't wish him happy birthday lol

[@MrsMoe72]

I think it was more about him being threatened by any of then becoming more successful than him. The same fear motivated him to go after James. He’s becoming old and irrelevant.

[@gringa978]

It's my birthday and I'll cry if I want too 🤣🤣

[@gringa978]

@@MrsMoe72 exactly

[@samspam1788]

Reminds me of the vitamin thing

[@darrielbaldwin3087]

@@MrsMoe72 right!! it worked for manny, Laura, and Gabriel and he thought it would work with james.

[@tulipinacup7654]

I've always been "Team No One" on this drama. It's all fun and games being friends with a racist until it's not. Jeffree is still the worst of the worst tho.

[@niallshor3n938]

Notice how the people who lost the most actually learned something. That’s one of the problems with the drama these days (petty drama not crimes, some people just need to go to jail) nobody is actually really being affected by anything anymore.

[@xfreyawatson]

Is it just me that’s surprised that dramagedon one was only three years ago? It feels like it’s been at least four or five

[@sadsadtearsofaclown859]

I’m the opposite. I feel like dramagedon happened like a year ago

[@dancin5344]

@@sadsadtearsofaclown859 Same

[@Jaded42O]

Time is an illusion. A lot has happened in 3 years!

[@zoeaguirre404]

@@sadsadtearsofaclown859 same

[@freyawatson5040]

omg we have the same name wtf

[@beerishere97]

I lowkey heard "today's scandal of the day" instead of "today's candle of the day" 😅

[@2000hotfries]

I remember coming home from high school so excited to binge watch all of the drama videos that came out each day during that time. It was crazy entertaining to see people's lives literally derail as a kid lmao

[@onettaviator5396]

Yeah same, I wasn't even into makeup. It was like, just *not* being able to look away

[@jonathanl9229]

If you were a kid when that happened, then you’re still a kid.

[@onettaviator5396]

@@jonathanl9229 Eh, not necessarily? I was like 15-ish. I'm 19 now.

[@bluebird4614]

@@onettaviator5396 same😭

[@alesbianhotmess]

The way she's describing this just reminds me of learning about world war 1😂. Like how world war 1 wasnt called that when it happened it was the great war. Also how the assassination of Archduke Franz Ferdinand was just the straw that broke the camels back. Idk why I was reminded so much of it lmao.

[@kirag9509]

It’s interesting how women are seen as catty and dramatic, and that men are a minority in the beauty community, and yet, whenever there’s intense drama in the beauty community, men are always involved

[@Cherry-bj7dd]

For real! I forgot the KZbinr who called this out but damn men really do overpower us in the bad way in the beauty industry.

[@unrequin4805]

@@luckycat6665 they’re still men

[@timingmile7030]

It is because men project bitchy and dramatic onto women when it is them ☕

[@hurlscoutss]

@@timingmile7030 Exactly, all the things men say women are (catty, gossipy, clingy, insecure, sensitive) are actually true of them. The projection of it all 💀

[@user-tn4fk2nq5g]

@@luckycat6665 like there’s going to be masculine men in the makeup community? what was the point of this comment

[@valipazz]

The fact that this is not taught at schools.... criminal.

[@adrianarr13]

I feel like this will be in history class in like 20 years or so lollll

[@valipazz]

@@adrianarr13 jokes aside; it wouldn't surprise me if masive scandals in which a public figure/brand is involved were taught in marketing classes or something to show how the public perspective can affect a bussiness.

[@sabersky1134]

@@valipazz KVD would be a better example for that model.

[@Optimiss93]

I hope you’re joking lol

[@adrianarr13]

@@valipazz never thought of that.. yeah that’s totally plausible. Even when they teach about COVID or whatever they might bring up the influence of celebrities or influencers.

[@Chloe299XxX]

Back down this rabbit hole after the new video. Cannot believe this was 2 years ago

[@gabbylongoria6834]

Imma be completely honest. I said this during Dramagedon 1, and I'll say it now. Gabriel manipulated the whole situation to put full blame on Manny Mua, and he was brilliant about it. Gabriel came out unscathed because he threw Manny under the bus completely. And while I understand he might've deserved it, people also fail to see that Gabriel was just as much a social climber as Manny. Think about it, out of everyone, Manny was the one who had the least dirt brought out against him. A video of him potentially being rude to a fan is not as bad as a racist tweet from Laura or Gabriel. So, Gabriel twisted the narrative and gave people reason to hate Manny so the attention wouldn't fall on him. He gave the people what they wanted, and honestly, that just speaks badly about him as a person. He was willing to throw someone he claimed to be his friend under the bus over a situation he created. He masked his response like he was taking full accountability, but if you rewatch his video, he always adds a "but." And then, on top of that, he openly admits to lying to his fans about a friendship he created to boast his platform. How anyone trusted him after that video still blows my mind.

[@Kokoamaya935]

Love how drama in the makeup community went from “x wasn’t invited to this collab” or “y is an asskisser” to “x is guilty of CSA” in like 2 years. That fuckin escalated quickly

[@gringa978]

And the make-up community as a whole has completely fallen apart

[@sinecer7659]

I can’t wrap my head around how short the timeline is 💀

[@littleflick]

@@gringa978 it’s been nice though because I’ve now found a lot of smaller unproblematic and downright lovely beauty youtubers.

[@thefaceofinsecurity]

@@littleflick right? Like the time for the elite to step down has come, let the algorithm bless someone else

[@AnnamarieForcino]

we love a late night upload😌

[@Willow.the.creative]

this is funny cause its like 9:30 am in india (love ur vids btw)

[@matteashaw1578]

Yeah it’s like 2:15pm in Australia

[@lennemitincan]

6:00 AM in france

[@natanaga9892]

11 in Indonesia

[@kelsynicole9135]

Hi Annamarie!! Huge fan, love seeing queens supporting queens 💅🏻💞

[@aleishataylor973]

I feel like Laura’s punishment for those tweets seems so harsh in today’s light because James Charles has literally admitted to grooming minors and nothing has happened

[@tylersargent3307]

No literally. It’s been 2 years since you posted this and they’re still thriving.

[@MariaHatHausaufgaben]

Damn, you understood the assignment. You pass your thesis defense, you have a Masters in Beauty Guru Drama History.

[@georgeimmanuel3992]

When you realize that Manny and Laura, who were the most hated influencers at that moment, are the *least* problematic ones 🤦‍♀️

[@cybergr4pe]

They're not problematic anymore cuz they don't wanna get cancelled

[@georgeimmanuel3992]

@@cybergr4pe manny is never problematic, previously and currently.

[@caesuracrossing5473]

I smell an NDA as to reasons why the friendships weren’t talked about as in how it fell apart. I feel like JS made them sign an NDA when they became friends. It would make sense for him to make people who enter his life to sign one.

[@leilamalkie]

Some NDA’s expire after two years. Should be interesting.

[@dannyt7269]

Nah, at the time Jeff had enough public sway that Manny and Laura were smart not to say anything. Jeffree is the vengeful type and would’ve made stuff up and people would have believed it.

[@brittneywilliams1119]

If he did, that's weird as hell and shows what type of person he was. I believe it was more so at the time everyone and their mom was team Jeffery because they were blinded by that Shane Dawson series and his "friends" made him appear more likeable. I fully believe he keeps dirt and receipts on friends and thats why they haven't spoke out til this day in detail about what happened. He's hinted at having dirt on people in the past. Either way he's a piece of trash 🤷🏾‍♀️. Never understood how everyone just forgave him and became die hard fans so quickly

[@cosycatcris]

@@brittneywilliams1119 Everybody has dirt on each other that’s why they couldn’t expose anyone. Nobody was innocent

[@julianneyvonne560]

Most certainly NDA’s! He likes to copy the Kardashians lol He bashes them yet Kim is out here getting innocent people out of prison and what is Jeff doing??! Making clown pallets and trying to sucker the public w his over priced SHIT BOXES

[@morningmashroom]

omg i thought it was called drama-get-in, like “come on get in and let’s see the drama” im done with myself

[@sgreene2058]

I've gone down the "Smokey Glow" rabbit hole. I'm truly enjoying your perspective on a lot of different types of subjects.

[@OhLanie]

Laura's treatment definitely seems unfair when you put her against James Charles who admitted to being a frigging predator. That is the one that gets me.

[@folded_pizza]

That's on misogyny

[@unpopped]

Ehhh you can’t compare if she didn’t do that embarrassing crying video…

[@dannyt7269]

She had racist tweets talking badly about black people exposed at the time too. Let’s not okay one trash action because another is bigger trash.

[@OhLanie]

@@dannyt7269 I'm not okaying anything but making racist tweets is shitty but not illegal. James ADMITTED to sexting minors and he lost 200k subscribers out of 25,000,000. Laura, who did NOT break laws, did NOT go after children but made racist tweets lost almost everything. So ya, I'm comparing them and clearly our community cares more about racist tweets than PROTECTING CHILDREN.

[@dannyt7269]

@@OhLanie Laura still sells makeup, now clothes, and gets good views. She gained back anything she lost. James will get caught again and it’ll be even worse than the first time.

[@RadEdits]

It’s insane to me how often people forgive Jeffree… especially after every goddamn thing he’s done. And what has he ever done to make himself so redeemable? The answer is nothing.

[@RahjhaunDeShields]

What exactly did he do? I’m just curious I missed out

[@ChamiKhan13]

I think that we’re able to see that a lot more clearly now that D’Angello Wallace (I stan a queen) has done his thing, and since Shane has been called out as well

[@eeemmerryy12]

@@RahjhaunDeShields I honestly want to know tooo cause people are always like "after all he has done" and me am like what exactly has he done that can not and has not been forgiven when it comes to other celebs like the only thing I can think of is racism and he apologised and even HUGE celebs like cardi b and camilla cabello have been racist and i don't see any one bring that up all the damn time 🙄

[@RahjhaunDeShields]

@@eeemmerryy12 thank you, I felt like I was the only one thinking this. You’d think people would put this much effort into their own life issues 😭

[@eeemmerryy12]

@@calypso7577 what are the things , say them let us know and stop all these beating around the Bush 🤨

[@MsLizzieGurl]

Earlier this year I started watching Manny and Laura again. They talk about their experience and they really did grow from it. Laura even said that as a result she stopped doing makeup content and now does lifestyle, especially after she adopted Eryn. Laura and Manny stick by each other and both do seem really happy

[@NatTheNewt]

I love how you open this with "it was just known as dramagedon because it was the first" like it was 1910 and we were talking about the Great War ajhfkfmfkgjlg

[@Hi_Maia]

The sad thing is a huge part as to why Laura and Manny haven’t bounced back is because they aren’t dramatic and they don’t cause problems. Where as Jeffree, Nikita, and Gabriel have continued to be in every single dramagedon and hadn’t really effected their views. (I think it’s started to kind of catch up to Jeffree though) Drama really thrives. Heck a way to grow your channel now days is to be a drama commentator. I mean that’s how I found your channel haha. And I genuinely enjoy your take on things like this. Drama is unfortunately very interesting.

[@Alexandriandria]

In my opinion, Laura hasn’t bounced back as much because her apologies and apology videos are predictable and don’t seem genuine. But enough time has passed that people are slowly coming back around for Manny and Laura- their respective makeup lines seem to be fairly successful.

[@dannyt7269]

Who says they haven’t bounced back? They both have a successful makeup company and Laura does clothing too. I have no idea how Nikita and Gabriel make their money.

[@Hi_Maia]

@@dannyt7269 I’m meaning in their views they would get a million views on basically every video where now I think on average it’s about 1/2 a million views. So they haven’t quite gotten back to that.

[@420lizkid]

What drama has Gabriel been involved in lately? He genuinely dropped off my radar.

[@dannyt7269]

@@Hi_Maia True but Jeff isn’t doing the sales or views he used to either. Still doing very well financially.

[@imapisces0308]

The fact that each Dramaegdon is going to revolve around one person…but somehow he spins it to become the victim. A mess.

[@marsargoxmiso1695]

Y’all forget how Jeff was in the early 2000s? I use to follow him on MySpace one of the most toxic people alive, and guess what he’s never changed, just realized that he can make a living out of putting a mask on. It’s easier for him now because younger people do not know his MySpace days, he was beyond vile.

[@3llevate]

I'm just so glad it's over.. I couldn't stand my feed being polluted with diluted updates every minute, drama channels milked it so dry it was pathetic.. Thanks for staying concise and honest in your recaps.

[@peacefulbadger4550]

Unrelated but I didn’t realize how much Nikita Dragun’s face changed. She looks almost completely different in such a short span of time.

[@sobbingdildo6356]

she looks like she changed races from other pictures of her

[@brightlove8830]

Well for people who were in myspace, Jeffree is a toxic horrible person. But because he held so much power over the industry and over people, they were to scared speak out. So now that more things have been brought to light, we know not to take anyone's word seriously.

[@DanielleStarry]

The way Jeffree went after Hannah Beth in those MySpace bulletins was insane and I am dying to hear what she has to say about it. I don’t think she’ll ever tell, but I want to know so badly.

[@brightlove8830]

@@DanielleStarry i never had a MySpace, but I definitely know he was vicious on there. Jeffree was problematic since the very beginning, but people really didn’t look into him till way later.

[@ohboyitstara]

Yeah this, I remember the MySpace/Warped Tour days. I think he actually performed at one of the Warped Tour years I went, but people in the circles I ran in were actively avoiding him already. This was I think 2007 or maybe 2008? He's been consistently terrible for well over a decade at this point.

[@beckiiex]

@@ohboyitstara Do you remember that awful song he did with Blood on the dancefloor? I think it was called sexting. So gross 😅

[@11lizgoodall]

I had a MySpace back in high school (like 2004-2005) and I don't remember ever seeing him. I also went to Warped Tour in 2005 and don't remember him being there (tho I could have forgotten). I was so surprised to hear he was such a "huge" MySpace celebrity! Maybe I was just a few years too early for his fame?

[@georgiawheaton2604]

I love how you treated this like a history essay, the structure, vocabulary, buzz words, super well made and entertaining!

[@jacquelinelugo5518]

Jeffree Star has always struck me as a bully. Like I took one look at him and I got power hungry vibes from him. The fact anytime he made a friend, he would screen shot conversations, record audios, record videos, and let them know what he owned. Really made me realize he was toxic, no sane person does that. That is how I knew he would say things just to get an emotional reaction out of people. Like that is so vengeful. Who would do that

[@peekabooIseeyou15943]

Dramagedon was what ripped off the rose colored glasses everyone was viewing the beauty community through and exposed how catty and vicious things truly were behind the filters and photoshop.

[@mandymaykeup5644]

I was a manager at Ulta when this all went down and I remember reading the email about Laura’s brand being pulled before it even officially launched and their statement. I didn’t totally disagree with that happening to be honest, I unsubbed from her channel back then and never re subbed. What I didn’t understand was why Ulta did that but then went on to have Jeffree Star/ Morphe products even though he had racism in his past too, and they also stocked things from Manny x Morphe. So they really just picked one scape goat from the scandal and that was weird to me. Then don’t even get me started on James Charles, they still have his products for sale (even if they are 40% off) lol

[@washambiswimp714]

Manny is fine to keep imo, he wasn't racist he was just ahead of his time in viewing youtube and collabs for what they really are: business. but being a "social climber" was deemed as bad as the racist tweets that laura and nikita put out

[@mandymaykeup5644]

@@washambiswimp714 yes I agree and actually I totally forgot about Nikita , whos collab with a Morphe who is also still being sold at Ulta. It’s just weird to me that they singled only Laura out and pulled her products. I also don’t think Manny’s behavior was as bad but I don’t know everything that was being pulled out at the time, I wasn’t super into commentary at the time but it sounds like people were also mad about some other things he did.

[@isabella3909]

Because at the end of the day, no company actually cares about its customers. They care about making money (which is why they exist). Most of the public didn’t view Jeffree in a negative light at all. Manny’s collab came after the drama settled down. It’s also possible Ulta had some sort of contract with Morphe since it was already in store when the drama took place. It absolutely amazes me how people think companies actually care about them and get mad at companies for “just taking action because their bottom line is hurting.” Of course they’re going to. Jeffree could have literally murdered someone, but if the public didn’t care, Ulta would keep his product on the shelf.

[@lizzi7128]

@@isabella3909 you are bang on. Its business, baby!

[@gwen21420]

this explanation is awesome. i like how you just sit there and talk. everything’s organized and thorough. you’re not biased when talking about it all, but you still give your own opinions. i never understood any of the “dramagedons”, but you explained it soo well. i honestly can’t wait for the rest of the series.

[@whitajeman]

This is my favorite series to rewatch while doing chores. I can't even count how many times I've watched this one

[@blingblaow]

this friend group feels like a fever dream now

[@hollywood2499]

It really does! It feels like it happened a million years ago but it really wasn't that long ago. So weird!

[@brittneywilliams1119]

I think something went down on that Benefit Nacker Island trip that started the deterioration of their friendship. On Gabriel's podcast, him and Manny briefly hinted at things happening behind the scenes on that trip that went down that were "enlightening".

[@justynawisniewska1213]

Lol I imagined it as a true crime channel video:The Nacker Island mystery ☠️👁️🏝️

[@gringa978]

@@justynawisniewska1213 yasss!!

[@MrsMoe72]

Yes, his podcast is so good to listen to!!

[@mekaylarobles]

I remember Jeffree hinting at Nikita doing something to piss him off and then of course everyone felt the need to take sides.

[@dannyt7269]

Weren’t Manny, Nate, and Jeff doing 3somes? And then something went down between Nates bro and Nikita? Bottom line, it was always meant to crash and burn. They were mixing friendships, sex, and business. Big No.

[@lyllies1130]

You are a true story teller, it’s just you talking with few video clips but you tell the story so smoothly that I can imagine everything in my head. That’s a talent. I really enjoy your attention to detail and smoothness of your story telling. To the point, well explained, not over inflamed. Excelente!

[@PiperOW]

You're like the Bailey Sarian of internet history i'm here for it

[@pseudoash]

You’ve been posting during degenerate hours lately (at/around midnight) and I’m so here for it bc this is when I’m wide awake and craving tea 😂

[@gabriela0315]

RIGHT!! i grabbed a snack and laid in bed

[@lenaloveslacquer5930]

SAMEE

[@my_nam3s_blurryface]

EXACTLY 😅 this is peak hours for me lol

[@kamismith89]

I’m second shift so I just get off work at midnight and I love it.

[@sarah.politico6063]

degenerate hours 💀💀 lmao I love the late night posts its like a little gift for the night owls (in the U.S.)

[@juliettedemaso7588]

I think Jeffree is probably intimidating to hang out with; the kind of person who can easily swallow up “smaller” characters on camera, people who aren’t as at-home performing so bombastically. Seems like being “close” to Jeffree would be like living with a constant storm warning. A person who is mercurial, steely, antagonistic, aggressive, impulsive, and insanely competitive .. while also seeming sympathetic, intimate, fun, intense and even generous. Like an addiction. I reflect back on this when pondering the many people who have been swept up, immersed, then flung out of his tornado.

[@EmyN]

And, you know, he says racist slurs lol and not sure if this happened with the 4 of them, but Jeffree did talk shit and treated other of his influencer friends badly, like Trisha

[@briciolaa]

unrelated but are u a writer or smth because this short comment was actually really captivating to read thx

[@pizzagirl71]

damn this comment is a whole poem

[@juliettedemaso7588]

@@briciolaa ❤️

[@juliettedemaso7588]

Want to make it clear I’m not excusing him. It’s unreasonable to expect perfection from anybody, but it’s not remotely unreasonable to expect growth. There should be no exception for public figures. The price of extraordinary fame, privilege, power and platform is that you use it for good. That’s not some unbearably unfair thing to ask.

[@megangreason7663]

I’m not exactly sure how I stumbled across this video.. but I clearly remember all this happening. But I love how you compiled this information and your voice is so melodic. Earned a subscribe and a late night video binge 💕

[@wendygonzalez3651]

I genuinely feel like the beauty community has never fully recovered from this. I remember being so confused and feeling like I had to pick a side… that’s CRAZY! 😂like I was so into makeup that this hurt me that’s crazy !

[@ThatCho]

This shouldn't be as fascinating as it is. Truly a look into the lives of what young fame will do to your relationships. It's also sad looking back at how the drama has progressively gotten more severe since Dramagedon 1.

[@sunynotsunny2202]

I sometimes wonder if this is going to be repeated by the young influencers, tiktokers. I think something like that will probably happen, history repeats itself and people just can't seem to learn

[@ThatCho]

@@sunynotsunny2202 I think we're already seeing it happen before our eyes. I don't use TikTok or follow any of their creators, but I hear about them constantly being in drama for really severe things.

[@klowen29]

“Maniacally laughing in his mansion” - an autobiography by Jeffree star. 😂😂😂😂

[@beccadeyoung1480]

This video just popped up on my recommended and I instantly felt like I was in a safe space and warm and welcome with your introduction, esp with the things you were saying and how, so thank you for making someone who has never watched feel so welcome!!

[@seniorenyore]

I really love listening to your voice. You have such a radiant confidence and I love seeing your perspective on such little things like how creators USED to use the notes app, and realizing that won't be good enough. Great video!!!!

[@serenitygp]

The way I forgot gabriel Zamora was part of this. There’s been so many dramageden that I forgot so much of this! The common denominator in all these dramageden is Jeffree

[@katyne]

dramageden is the plural of dramageddon

[@missk5712]

When you consider the fact that while his ex-friends were falling apart trying to do damage control, Jeffree just posted a story of him maniacally laughing..... dramageddon was a cartoon lmao. looney tunes vibes

[@rhapsodic.kikarz]

Thanks for taking the time and effort to cover all this again! Can’t believe it’s been 4 years since the whole fiasco

[@kiranightlee7291]

Finally someone explaining this drama saga to me! Thank-you. Beautifully covered and great idea for a series on 'Internet History'. Cannot wait to binge your other vids. New subscriber from Sydney, Australia here! Have an amazing 2022.

[@haleyjadelovethatname]

damn the cover photo for this video made me realize just how much highlighter we all used to wear , from Laura to Manny they are drenched in highlight

[@mayaraejohnson]

Literally like we all looked lowkey ridiculous

[@folded_pizza]

What I characteristically remember from Dramageddon is how everyone was being cancelled over racist comments and Jacklyn Hill was on the side having a horrific pallette launch, it was such a meme 🤣

[@doeeyes2]

Wasnt it the lipstick launch? From what U recall her palette did quite well.

[@folded_pizza]

@@doeeyes2 I think the Vault was during Dramageddon and the lipsticks were during Bye Sister. Two out of two, the world is burning and she's having launches failing.

[@xoxoPinkVoltage]

We definitely need you to cover the other dramagedons! This was so interesting to look back on. It's crazy how Manny and Laura had suffered the most, but in the long run they changed the most. I mean now, they are totally different people. And I think that just proves that when you're held accountable you can change.

[@amyuchiha7456]

Off topic but it’s so strange seeing people living their lives without masks and social distancing. Man I miss these days

[@AnimationNerdGirl]

Me: I literally had no idea who any of these people were a year ago Also me: Spill the tea, I brought biscuits

[@chelsey8737]

I genuinely had no idea who Gabriel was and knew nothing about Laura or manny until I started watching these kinds of videos 🤣🤣 I completely get it

[@reptilequeen4720]

Can I have some biscuits?? 😂 I didn't know who Laura Leech was or Gabriel either lol

[@21Michichi]

Literally the only reason I know Manny is because I just binged Escape the Night season 3, the youtube original series, this week. I only know Nikita from her being attacked in Hollywood and her inability to wear a face mask during a pandemic (also in ETN). Still no idea who Gabriel is. And I only know Laura from that apology video and nothing else. Still just got invested in this video 😂

[@MsContralto]

I only know Bretman Rock but I'm still here for the tea.

[@ayellowpapercrown6750]

I literally never heard of Gabriel before D1, like not once in my life, and was kind of into beauty KZbin back then!

[@ItsMalcolmYT]

Okay Smokey Glow Killing the make up. Leaving a like and comment because hell yeah 🥳

[@friedchickenfetus]

Love your channel too!

[@gringa978]

For the algorithm 😉😉

[@HAMillerage]

I am so HERE for this series! You are a great storyteller and your insights are always so fascinating.

[@shauni1415]

The reason why they aren’t friends anymore must be a bad look for everyone of them 👀 🫖

[@katieweaver2856]

I love how Manny and Laura are a genuine example of how being actually held accountable for your actions and having to face the consequences can actually be *good* for people.

[@palladium607]

Being held accountable IS a positive thing. It's supposed to be done from a place of good intent and should therefore lead to a positive outcome. People trying to frame accountability as something negative don't understand what it truly is.

[@charlycheer]

When you said “today’s candle of the day” I heard “Today’s scandal of the day” 😅😂

[@taemarind4030]

oh charly! Such a joy to see you here! i used to love your korea/vietnam vids! totally catching up now that your channel has reappered on my radar, omg it's been a while💓

[@charlycheer]

@@taemarind4030 🤗 I appreciate it! Nice to see you here too!

[@sunynotsunny2202]

Well knowing there's a new scandal every single day it wouldn't be surprising lol

[@charlycheer]

@@sunynotsunny2202 Exactly 🤣

[@amj1457]

I need these other dramageddons explained just like this!

[@marymiranda2687]

Thank you for this video! It was so hard to keep track of this whole drama when it was first going down. I tried to keep up but it was just too much for me so I never really knew and understood what went down. So this video really helped me understand the situation now. I also love that there was no bias and hate towards anyone during your video. It is so well done. I applaud you! I can't wait to see more!

[@saradarwin6612]

*puts on my glasses and gets out my binder* Time for class!

[@taylordacquelclayton]

Dramagedon 1 was before I decided to dedicate an unhealthy amount of time to KZbin so I appreciate this thorough deep dive.

[@kaitlynrudy8238]

SAME 😂

[@EdwardianRainbow]

Popping in to say that your presentation on your videos is really welcoming and you seem like a genially warm person. Your videos are nice to have on when I'm doing simple things like laundry. Its very soothing.

[@pinkmnm929]

Girl I just wanna say how proud I am of you and how hard you work on your channel. You are so well spoken and not biased and kind, it’s so refreshing for KZbin!! I love you so much and you are such badass woman!❤️❤️

[@alexisr224]

gabriel: “imagine stanning a racist” twitter: *finds screenshots of literally everyone in his friend group & himself being racist* you could not make this up

[@georgeimmanuel3992]

There's a difference being racist as 13yo kid and as 20s yo adult tho

[@joe6185]

@@georgeimmanuel3992 yes and no cuz some of us never had a racist era no matter what age And I WILL stand against justifying blatant racism at any age tbh

[@lubabanisar3093]

@@joe6185 a lot of times kids and teens hold racist ideals is because of the adults they're surrounded with. kids and teens are impressionable and they learn from their surroundings. that's what differentiates a kid/teen being racist from adults.

[@georgeimmanuel3992]

@@joe6185 yes, the crime is equally bad since it's the same crime, but the consequences cannot be the same because when most of kids are dumb and got influenced by literally anything, adults are supposed to be mature enough not to so bad things.

[@mrselfdestruct7605]

@@joe6185 i think the issue is that they have shown change and growth from then while jeffree,the man leading the pitforks and torches against them, has not changed one bit and never will. Racism is never acceptable but what is also unacceptable is someone actively racist attacking people for previous moments they’ve actively grown and changed and educated themselves from (aside from Nikita)

[@Pizzapieeye]

Was just watching Chris Clements and Brittany bro ski rave about you on his unhinged podcast! I thought it was so cool.

[@lindseycrowley-scott2567]

THANK YOU there have been so many scandals and I've literally been wanting someone to make this exact type of video because I've gotten so behind!! I remember when this happened, it was so iconic

[@justbecause3754]

This Series has an informative take on the situations/drama and I love it. Looking forward for the rest!