Intro to Personas in UX Design

[@zohralakri9977]

Love that random flash of an audience member doodling at 14:55

[@proxima-nova]

Great overview of personas! Outline: 00:44 What personas are 01:39 Why use them 04:03 How they help design real products 06:24 What personas include (w/ examples) 10:01 How to create personas 10:07 The Traditional Way 11:14 The Lean UX Way 11:52 Main differences 13:53 Key Principle: Make assumptions clear, and talk them through with other team members 14:05 What it looks like 14:50 How to make them (w/ examples) 18:04 Dangers with Personas (Biases and Stereotypes)

[@kevgits]

I loved the lesson and teaching style. Calm, Articulate, and easy to understand.

[@trabifalilou]

Very helpful, I just started UX methodology (I'm a former graphic designer) and not so many people ever talk about how to create efficiently a persona. Thank you for sharing your knowledge

[@leaf0114]

This is so helpful! In the mid of learning UX and this clarifies many questions. Thank you.

[@tejaswinis3815]

Loved the lesson...it was so crisp and essential.Thanks Jamal ✨

[@sheabramer817]

This is great. Great presentation and an awesome way to present this often over-complicated process in a way almost anyone could pick up and run with!

[@emekieblinkzokorie3938]

Teaching style is top notch... I love😍

[@TheTwinsCompany]

Thank you so much! This is a topic that for me, as a Chemical Engineer developing a product, It's really confusing. Your explanation was so clear that I'm feeling ready to make an effective workshop with my team. ¡Mil gracias!

[@Astillleros]

YES! I love involving all of my team in a persona. :) I've had that "green" conversation many times!!

[@fragrantbloom]

Great explanation! Thank you

[@elfelifuentes]

Hey! this is great, how does AI enters in the development of personas?

[@zEhhzee]

Great video Something generic,” My mom” Something generic,” Jamal’s Mom” 😂

[@datmanUK]

Analytics say 24-35 female, likes fashion and music. Same as any hair salon, beauty, etc all websites look similar

[@Mr_Matrix]

Great! Thanks a lot! 😃🙏

[@namanmathur798]

Is here anyone due to nisitha ma'am class cancellation...😃🙏😃🙏

[@ezekielgodwin9836]

Please, what is the need of creating a fiction profile, Whereby after during your research you can create real profile with information from real people?

[@sul-dev]

"Everything in your persona needs to aid in helping them achieve their main goal", if it doesn't, remove it...

[@dennisehilliman1278]

What a boring delivery of very interesting content

[@27pitu08]

I agree Denise, that is the importance of rehearse your presentations to make them more fluid and attaching

[@kevgits]

I actually found his teaching style to be excellent. His speed gives you time to comprehend what he's saying.

[@youknowitsusbrandsllc3111]

Yet another poor example of personas. One of the more commonly misunderstood and incorrectly done aspects of marketing (and now user research). For the real deal, checkout Buyer Personas by Adele Revella. Sorry Jamal, but you missed the mark here.

[@JamalNichols]

Buyer personas for marketing are different from User personas for UX design. Work on your research and social skills rather than attacking strangers on the internet

[@thehunterdillinger6913]

Buyer and marketing personas are to determine who you are marketing to. UX personas are to ensure your ideal users have an optimal user experience that has been designed with them in mind.

[@youknowitsusbrandsllc3111]

@@JamalNichols You didn't listen. You're missing out on the holy grail of persona effectiveness, and the interview techniques apply regardless of the field. It's not attacking anyone, it's just that you really did give a poor example that leaves a lot to be had. Read the book I recommended and stop being afraid to be wrong about something. You might find you learn something from a stranger on the internet.

[@JamalNichols]

@@youknowitsusbrandsllc3111 I’ve read the book. It’s about personas for marketing. Those poor social skills of yours are probably why you’re running a third rate LLC. I can’t imagine any client who has options would work with someone as rude as you are

[@战地记者老赵]

I like your idea, I am building startup in United States, apply your model in practice, can I have your email address so that we can share more idea?